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Guest Post: More Stealth Inflation As Maker’s Mark Slashes Alcohol Content
Via Michael Krieger of Liberty Blitzkrieg blog,
They just ain’t making Maker’s like they used to. According to the company, an apparent bourbon shortage has besieged the company leaving it no choice but to cut the alcohol content of their booze from 45% to 42%.
I’m sorry, but this excuse reeks of marketing spin. What manufacturer decides to dilute their product when they face high demand, rather than just raise the price by 3% and keep the quality intact? In a world where horse meat is increasingly finding its way into “all beef” product, where biotech salmon is soon to hit the streets and where Subway’s foot long sandwiches are less than 12 inches, I’d be willing to bet this is simply just another case of good old fashioned stealth inflation.
From the UK’s Daily Mail:
Distillers of a world famous bourbon has cut its alcohol content so it can meet increasing demand for the drink.
The owners of Maker’s Mark, which is distilled Loretto, Kentucky, said they are unable to produce the bourbon fast enough.
It announced that the bourbon – which used the slogan ‘It tastes expensive… and is’ – will drop its alcohol content by three per cent.
It will now be reduced to 42 per cent ABV from 45 per cent.
Shame they couldn’t just dilute it with horse meat.
Full article here.
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If a distributor did this they would be arrested for adulterating the product.
They do it to gasoline so why the fuck not?
They must have a really sewn up market for their shit to pull this crap.
Make your own: 10lbs sugar, 10 gallons water, add a little yeast, and wait about 3 days. Distill hot or, some say, you can put in freezer and pour off alcohol when water component freezes. Yields 30-40% alcohol. Double distill to get >90% for fuel grade. Proportions are the same for making 100 or 200 gallons, internet has technique details available.
Model-t Fords and other early cars ran off this stuff before there were gas stations. Rockefellar paid equivalent of $200 million to pass Prohibition of Alcohol Amendment to make people use his petroleum fuel monopoly. You can get a permit to make your own fuel, but regulations and taxes make it ridiculous and impractical. Elites won that round, too.
rather than just raise the price by 3%
Percentage calculations are a bitch.
From 45% to 42% is 42/45 = 0.93 that's a 6.67% or a 6 2/3 % alcohol content decrease.
If they had wanted to instead raise the price accordingly, they would have needed to increase price by 1/(42/45) = 45/42 = 1.0701 or 7.01%
so 45% is 90 proof and 42% is 84?
Yes
Margin compression.......... and not just with burbon.
Take a peak at the price of corn, http://futures.tradingcharts.com/chart/CN/M
"U.S. cattle herd is the smallest it has been since 1952, due, not just to the drought, but also to increased feed costs. Herd liquidations are taking their toll as well. Beef consumption in 2011 was 25.6 billion pounds, down 8.25 percent from a decade earlier. The decline over the past five years was even steeper, at over 12 percent."
damn Bush and his corn for ethanol.
I prefer Scotch.
JD did this years ago. Their tax rate is based on proof.
Makers is for ladies.
Drink Knob Creek
Or Macallan better yet
The shit is bile anyway, over priced for the quality. Never liked it.
well hell, watered down beer in england . reduced to eating thier horses, and now cutting the burbon, nightnmares indeed here in ky, at least theres still knob creek , and 2 kinds of leaf here, oh and moonshine.
I brew awesome hard cider with a gallon glass jug, an airlock, and a cork. This process is dead simple and requires apple juice, yeast, and sugar. Cost for a gallon of kick ass hard cider is 5 dollars. I can legally brew 100 gallons per year with no paperwork or other BS. The net is full of recipes. Soooo, why not brew your own? Starve the hyper inflating, drone murdering monkeys and drink tax free!
Got tired of making strawberry preserves, so last summer made a batch of strawberry wine, came out real nice. Had some with dinner last night.
Bottling up a batch of pear wine next week, pears from my back yard, that too came out real nice.
Juiced a bunch of apples that I picked this fall, added some fig, dates, etc... and hope to have some fine apple sherry this summer, that takes a little longer to work than the cider or wine.
It really is very nice to sit with family and friends and share a fine glass you wine you made yourself!
Victory bourbon!
Need to spruce it up a bit - New Limited Edition Makers Mark Victory Bourbon
This is just a lame attempt to minimize the number of alcohol related boating accidents involving guns and PMs that have been on a meteoric rise since 2008. Well it won't work because I drink only the finest vodka before I decide to have another boating accident...Karkov. Why just last night I managed to drop my AK and all my hi-caps into the Mississippi river. That was actually a snowmobiling accident though.
Alcohol, dope and the actions of the central bank and .gov were contributing factors.
Here is a link to "Craft Distilleries" in North America.... we have a few in our neck of the woods, some fine hooch at reasonable prices. Going to check these places out and sample the product can be a fun day out.
Buy local......lol
http://find.mapmuse.com/map/craft-distilleries/51.26191,-71.71875,5
i was reading on another site that when at the pump, you may not be getting your full gallon/litre of gasoline;
One fellow, out of gas a few blocks fron a filling station, came in with just an empty plastic gallon milk jug, found the filling machine registering as 1 gallon pumped, only filled up 3/4 of the
way...others repeat a similar story
A jerry can is the only legal way to carry around gasoline-but if some guy walks up to a busy station and fills his container- is likely to be unnoticed; A suggestion was made, after one panicked
station owner came out screaming hysterically, that a Jerry can must be used, one wonders if the Jerry cans are made to accept less than one gallon of gas, but still look full...
Dont worry, the government comes around each month to check the fill on those machines. You can trust them.
On the other hand, milk is subsidized so maybe they are over filling the milk containers to get more subsidies.
Anything is possible. in Government We Trust.
incon-fuckin-ceivable! marker's mark??? what's next, tungsten in certified bars?
yet another sign of the impending apocalypse.
this is event horizon...no going back from here.
i was gonna celebrate the completion of my book on wednesday with a stiff glass or 5 with my uncle mark...maker's, that is, all proper-like. now i don't know what to do.
i don't even know if i can call myself a southern gentleman sippin inferior proofs. it's a goddam travesty, is what it is.
at times like these, we can only call upon the majik of musik..
http://www.youtube.com/watch?v=qxEmry5lRKk
(FYI, for the record, i do not espouse HWjr.'s politics; but i do love the man...i wanna hunt deer and turkey on his land near troy; and smoke some of his select bud...it's legendary -- like willie's)
http://www.youtube.com/watch?v=wYwb-O27qv0
http://www.youtube.com/watch?v=SY63KTMrkTM
http://www.youtube.com/watch?v=oVI4dzbYXMc
http://www.youtube.com/watch?v=2TBbj5_zA-8
http://www.youtube.com/watch?v=0877FWNLZ98
http://www.youtube.com/watch?v=d_uEugM3ySo
(i once fucked the finest lil redneck angel to that song...we went after each other for quite a while, and then, all the sudden, she started to get all wickedly-wild as this song came on. great lil memory for me. that was in columbus, mississippi...great night -- almost had to fight my way out. always best to charm rednecks before they bring out their guns...she was a bartender. yup!)
burn a candle in the window...,
janus
''yet another sign of the impending apocalypse.'"
the big sign is supposedly the Pope resigning
Prophecy says the next pope will be the last.
http://en.wikipedia.org/wiki/Prophecy_of_the_Popes
i see this more of an opportunity to get a winning bet in...
Now what the fuck will I dunk my Twinkies in?
This article is bogus. When that stuff is distilled its undrinkable due to the high alcohol content so its cut with water to around 40%, as are all high proof spirits. How much water its cut with is a decision made on the resultant TASTE of the product, not its cost. This is true for every producer and every spirit; they decide based on custom, or taste, or legal requirment, not inflation. Makers mark has always been a little too harsh and surely it would taste better with a few percent more water in the amelioration. They would not make this change if the product did not taste better. Its not evidence of inflation.
Seems beer makers and distillers are all dropping the alcohol content across the board. SO rather an a smaller botter they are just gonna cut it. Soon full strength dishwater will be coveted.
NO YOUR POST IS BOGUS "This article is bogus. When that stuff is distilled its undrinkable due to the high alcohol content so its cut with water to around 40%, as are all high proof spirits. How much water its cut with is a decision made on the resultant TASTE of the product, not its cost. This is true for every producer and every spirit; they decide based on custom, or taste, or legal requirment, not inflation. Makers mark has always been a little too harsh and surely it would taste better with a few percent more water in the amelioration. They would not make this change if the product did not taste better. Its not evidence of inflation."
YOU OBVIOUSLY KNOW NOTHING ABOUT HIGH END BOURBON! Especially Cask Strength bourbon.
Booker’s bourbon is one of the small batch bourbons produced by the Jim Beam distillery, which is owned by Beam Inc. Having the highest alcohol content of the brands in the Jim Beam "Small Batch Bourbon Collection", it is a cask strength bourbon. It was personally selected from barrels by Jim Beam's grandson, the late distiller emeritus Booker Noe. Noe originally bottled this straight-from-the-barrel bourbon as gifts to close friends and family, but eventually made it available to the general public, starting in 1992. Each barrel of Booker's bourbon was hand-selected by Noe and was aged at the center of the rackhouse, where the company says that the temperature and humidity are the most favorable for fine bourbons. Booker's bourbon is aged between six and eight years and is bottled un-cut and without chill filtering at its natural proof between 121 and 130. While it is not necessary to cut the bourbon with water, a splash or two of distilled water is recommended (by Booker Noe) to unlock some of the flavor.
Booker’s has won some tasting awards, including Wine Enthusiast's Gold Medal Bourbon award.[citation needed]
Who would have guessed! http://www.thepolicestate.org/court-oks-barring-high-iqs-for-cops/
http://www.thepolicestate.org/court-oks-barring-high-iqs-for-cops/
Brewery's in England and Ireland AND even Belgium are watering down, but Viking brew of Iceland said over the summer that in spring of 2013, they will be adding some more potency to its line up.
In Mexico .... alcohol .... puro de caña .... pure cane .... 96% .... 192 proof .... excellent universal pour .... with tonic, fruit juice or tomato juice .... mild hangovers .... around $5 per liter !