The Starbucks Index - Coffee Price Parity

Tyler Durden's picture

Despite Abe's protestations, it would appear - from WSJ's index of Starbucks coffee prices around the world - that Japan's currency 'value' is similar to the US while it is Mr. Hollande (in France) that has more reason to hope for a currency devaluation in his country. With India and Mexico showing the lowest price for a grande latte (suggesting undervalued currencies), it appears Europeans (from Madrid to Paris to Athens) pay significantly more for a latte than even the New Yorkers. Forget the Big Mac Index, forget Purchasing Power Parity - the Scandinavians are suffering from over-priced currencies and significant divergence from Coffee Price Parity.

 

 

Source: WSJ