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Goldman Finally Removes AAPL From Its "Conviction Buy" List

Tyler Durden's picture




 

It is a rhetorical question but what was Goldman doing as AAPL was tumbling from $700 to $428 yesterday? Well, it was telling its clients to buy. And not just buy, but buy with conviction, which of course means Goldman's internal prop flow desk was selling with the same feeling. Today, after AAPL's long suffering momentum chasers have been impaled on a nearly 52 week low, the firm finally cuts AAPL "Conviction Buy" target, dropping it to just Buy, and reducing its price target from $660 to $575. If anyone needed an upside stock catalyst, however brief, Goldman finally ending its conviction selling to the muppets may just be it.

And a history of the firm's price target:

 

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Tue, 04/02/2013 - 07:19 | 3398725 Sudden Debt
Sudden Debt's picture

and all it took was a +25% drop in the shareprice...

Tue, 04/02/2013 - 07:46 | 3398777 negative rates
negative rates's picture

The deputy's 401K was in that Apple stock too, he's wakin up with sore eyes wonderin just how much more it's gonna cost him if he don't get out now, and he's committed too. 

Tue, 04/02/2013 - 20:06 | 3401423 mjcOH1
mjcOH1's picture

"It is a rhetorical question but what was Goldman doing as AAPL was tumbling from $700 to $428 yesterday?"

Waiting for the last muppet to sell. No muppet left behind, etc., etc....

Tue, 04/02/2013 - 07:52 | 3398789 ParkAveFlasher
ParkAveFlasher's picture

This emboldens me to start my own firm.  I'll call it Sherlock Advisors.  Picks will be handed out on a retroactive basis to my own hand-picked flock of eager muppets.  I can't lose.

Tue, 04/02/2013 - 07:27 | 3398734 Temporalist
Temporalist's picture

An AAPL a day...oh wait...

Tue, 04/02/2013 - 07:27 | 3398735 ZippyBananaPants
ZippyBananaPants's picture

Who farted?

Tue, 04/02/2013 - 07:29 | 3398741 slaughterer
slaughterer's picture

Phew.  This GS downgrade of AAPL should finally end the AAPL sell-off.  Law of George Constanza. 

Tue, 04/02/2013 - 07:33 | 3398751 LawsofPhysics
LawsofPhysics's picture

Exactly. Did they say anything about CAT? Another one of my favorite buy low sell high stocks.

Tue, 04/02/2013 - 07:52 | 3398792 Terminus C
Terminus C's picture

Yea man, but you can make it up in volume!

Tue, 04/02/2013 - 07:35 | 3398752 HulkHogan
HulkHogan's picture

PE under 10. It's a buy!

Tue, 04/02/2013 - 11:02 | 3399577 Bam_Man
Bam_Man's picture

25% Return on Total Assets, 45% ROE and they are hoarding every penny of it. 

If this thing goes any lower, I wouldn't be surprised if Braeburn Capital announces they are taking it private.

Tue, 04/02/2013 - 07:31 | 3398742 Dollar Bill Hiccup
Dollar Bill Hiccup's picture

Welcome back my friends to the show that never ends, we're so glad you could attend come inside, come inside.

Tue, 04/02/2013 - 07:32 | 3398744 Izznogood
Izznogood's picture

Maybe because Apple decided to kiss some Chinese ass - their growth is becoming too dependent on the Orientals ...

Tue, 04/02/2013 - 07:32 | 3398746 HulkHogan
HulkHogan's picture

Does anyone remember when Steve Jobs left the company in the early 2000s? Apple products were terrible then. I expect the same thing now that he's dead.

Tue, 04/02/2013 - 07:55 | 3398793 ParkAveFlasher
ParkAveFlasher's picture

Yeah, nobody cooked up the kool aid like Jobs.  Visionary.  I never bought his products, nor joined that club, but the man was a visionary.

Tue, 04/02/2013 - 07:39 | 3398747 CheapBastard
CheapBastard's picture

"There's never been a better time to buy _______"....you fill in the blank.

 

Lets see:

 

a) AAPL?

b) Cyprus bonds?

c) Stockton munis?

d) a house?

e) a mouse? or,

f) none of the above.

Tue, 04/02/2013 - 08:04 | 3398788 Beam Me Up Scotty
Beam Me Up Scotty's picture

 

 

g) Gold

h) Silver

i) guns

j) ammo

k) food

l) all of the above

Tue, 04/02/2013 - 09:33 | 3399143 esum
esum's picture

g) body armor

h) a semi automatic rifle

i)  an aquaponics manual

j) precious metals

k) a used mrap

l) get several dualcitizenships / passports

m) an offshore stash

n) your own island

Tue, 04/02/2013 - 07:32 | 3398748 goldenbuddha454
goldenbuddha454's picture

Jeff Gundlach is all I have to say.

Tue, 04/02/2013 - 07:34 | 3398753 css1971
css1971's picture

Finally, AAPL holders can sell. Poor, dumb schmucks.

 

Tue, 04/02/2013 - 07:38 | 3398758 Edward Fiatski
Edward Fiatski's picture

End the recommendation after the move has happened - seems about right. :)

Tue, 04/02/2013 - 08:02 | 3398802 Urban Redneck
Urban Redneck's picture

It takes time to unload the 6.3M shares they were still holding as of 12/31 (after already disclosing  unloading 1.2M)

Tue, 04/02/2013 - 08:10 | 3398816 Edward Fiatski
Edward Fiatski's picture

Ho-ho-ho! All is fair in War & Love.

Caveat emptor. :)

Tue, 04/02/2013 - 07:45 | 3398778 The Axe
The Axe's picture

Well if you look at the 5 day fucking chart on APPL  especially pay attention to the increased volume on a top of 470,,,and every sell off....just like Cyprus bank withdrawls....the powers that BE  known the research department at GOLDMAN SUCKS was preparing its report.....buy today

Tue, 04/02/2013 - 07:53 | 3398791 EclecticParrot
EclecticParrot's picture

"Conviction" Buy means their lawyers prepared a defense to keep them out of jail for obvious, disingenuous fleecing.

Tue, 04/02/2013 - 08:04 | 3398803 Racer
Racer's picture

Ah so that's why the 'market' is up today, AAPL will soar and bring the rest with it

Tue, 04/02/2013 - 08:07 | 3398810 zipit
zipit's picture

"If anyone needed an upside stock catalyst, however brief, Goldman finally ending its conviction selling to the muppets may just be it."  ROFL

Tue, 04/02/2013 - 08:25 | 3398852 yrbmegr
yrbmegr's picture

Are you saying Goldman recommendations are counter-indicators?

Tue, 04/02/2013 - 08:37 | 3398886 Dewey Cheatum Howe
Dewey Cheatum Howe's picture

Well now you know which companies to short now.

Tue, 04/02/2013 - 08:40 | 3398899 MFLTucson
MFLTucson's picture

These Jews are disgusting liars!

Tue, 04/02/2013 - 08:47 | 3398916 jjsilver
jjsilver's picture

They aren't Jews, they are kazars, sabbatean frankists masquerading as Jews.

Tue, 04/02/2013 - 13:31 | 3400142 WarPony
WarPony's picture

asiatic mongoloids, technically.

Tue, 04/02/2013 - 08:48 | 3398917 orangegeek
orangegeek's picture

What part of "AAPL's major source of revenue is hardware" is it that people don't understand?

 

Buy an iphone or buy an android/samsung for half the price.

Tue, 04/02/2013 - 08:53 | 3398935 Dewey Cheatum Howe
Dewey Cheatum Howe's picture

It thought their major revenue source was student loans for college education.......

Tue, 04/02/2013 - 08:49 | 3398921 Downtoolong
Downtoolong's picture

Teenage Girl: Yes means no, No means maybe, and Maybe means hurry the fuck up already before I change my mind.

Wall Street Analyst: Conviction Buy means I’m shorting it, Underperform means it will probably go back up, and Hold means I still have no idea what I’m doing yet.

Tue, 04/02/2013 - 09:03 | 3398975 Smegley Wanxalot
Smegley Wanxalot's picture

an AAPL a day takes your profits away

Tue, 04/02/2013 - 09:12 | 3399011 Papasmurf
Papasmurf's picture

The bottom is in.

Tue, 04/02/2013 - 09:26 | 3399092 esum
esum's picture

It amazes me that people wil listen to any wall street guidance, much less pay a fee for it  Far as AAPL goes they have some intersting patents that if executed will revive the stock and will probably work a good arrangement with intel. Merrill Lynch used to tout stocks to the masses that its intitutional pimps would be telling their clients to sell in the early 70's. Grant Dept Stores, National Patent, Penn Central and many others were on the "retail" top 10 buy list as the intitutions were hitting the exits. When someone refers to a client as a muppet, its time to say goodbye. When Paulson said it was the end of the world and TBTF the real message was ... we own you mr. taxpaer and you will cover our bad bets from this day forward and you will subsidize our "profits" with zero interest on your funds and we will inflate you to the poor house.. A partner at Dupont Glore Forgan once told me "the boys from old greenwich wont come to manhattan unles they can pocket a few million on the trip".... the only thing that has changed is now its a few billion... and with technology they dont have to commute.

 

Tue, 04/02/2013 - 10:38 | 3399453 realitybiter
realitybiter's picture

Even the squid gets it wrong.  Clearly this is a buy recommendation for the squid's money.

The iphone is all the revenue and profit for Apple.  My useless opinion is that they have a cow which has been fully milked.  Between samsung and supplier pressure, both sales and profits will be harmed for (ever?)

 

Apple is the first consumer electronics company to put a big dent in the "almost a trillionaire club".  First.  Very unusual in an industry with violent, nearly free of regulation market..can't last.   ever......if only healthcare and banking could be the same....both, combined, would be single digit percentage of the economy and equity markets

Tue, 04/02/2013 - 12:39 | 3399947 soopy
soopy's picture

So it's a buy then? For the anti-muppet trade?

Tue, 04/02/2013 - 18:14 | 3401147 thisandthat
thisandthat's picture

YUUUUP!!! (and btw, if anyone still had any doubts...: http://www.newser.com/story/159227/yuuuup-storage-wars-is-rigged-star-cl...)

Wed, 04/03/2013 - 21:15 | 3406389 mjcOH1
mjcOH1's picture

Some day they'll pull a 180 and start providing public guidance that matches how they trade their book.   And there goes my trading strategy.

Tue, 04/02/2013 - 18:15 | 3401155 thisandthat
thisandthat's picture

NK is ballistically bullish (bullshity?) on AAPL - I've heard they're willing to take on 1 infinite loop or bust!

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