YUM Plunges After-Hours On 'Shocking' China KFC Miss
Just as we warned, the avian flu in China has had a very significant impact on its KFC chain
- *YUM BRANDS MARCH COMP SALES DOWN 13% FOR CHINA UNIT :YUM US
- *YUM BRANDS: MARCH SAME-STORE SALES DOWN 16% AT KFC CHINA
It seems slashing prices did not do the trick - though we are sure this strain of the deadly virus is just a 'storm in a teacup' buying opportunity.