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CNBC Viewership Plunges To Eight Year Lows

Tyler Durden's picture


Update: we decided it may be an opportune time to remind readers of this particular fact, not opinion, not propaganda, not insinuation.

* * *

By now it is well known that the ubiquity of central planning (not to mention the persistent threat of HFT flash crashes as exhibited by yesterday's twitter-driven #Hash crash) in capital "markets", has made trading stocks in a rigged casino a sucker's game - one that retail investors have decided to shun, and nearly 5 years after Lehman have still to come back in any size to the stock market.

One of the main, unintended consequences of this development to prop up markets at all costs, even if it means removing all logic and reliance on fundamental data, has been the complete evaporation of interest in any finance-related media, forcing the bulk of financial outlets to rely on such cheap gimmicks as slideshows, pictures of kittens, trolling and generally hiring liberal arts majors straight out of school to copy and paste articles while paying them minimum wage, and providing absolutely no insight (and then wondering why the Series ZZ preferred investors will never get their money back, let alone the A round).

However, nowhere is this more obvious than in the relentless imploding viewership of once financial media titan, CNBC, which lately has become a sad, one-sided caricature of its once informative self, whose only agenda is to get the most marginal Joe Sixpack to dump his hard-earned cash into 100x P/E stocks, and where according to data from Nielsen Media Research, the total and demographic (25-54) viewership during the prime time segment (9:30am - 5:00 pm) just tumbled to 216K and 40K - the lowest recorded viewership since mid 2005 and sliding.

So why the relentless collapse in CNBC viewers, which in turns leads to plunging ad revenues (aside from our observations from last summer on just this topic) and which has forced the station to even resort to muppets as a cheap ratings-boosting gimmick? Perhaps it has something to do with outbursts like this, where 13 minutes into the clip, one Jim Cramer tells the camera point blank when discussing daily market gyrations, and with absolutely no remorse, that "i want everyone to play that game at home by recognizing that fraud is part of the equation and the government cannot stop it."

That's right: on one hand CNBC's most overcaffeinated anchor admits that the market is nothing but uncontrollable fraud, and on the other he beckons viewers and listeners, usually with the assistance of assorted bovine sounds, to "buy, buy, buy."

Perhaps the greater fool is truly dead, or simply the embedded hypocrisy of the CNBC stock "infomercial" is so transparent that nobody really cares what the Comcast subsidiary's paid entertainers have to say any more.


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Wed, 04/24/2013 - 11:01 | 3492819 Dr. Engali
Dr. Engali's picture

What's a CNBC?

Wed, 04/24/2013 - 11:03 | 3492838 fightthepower
fightthepower's picture

What would their ratings be like if they presented the type of hard hitting true information that Zero Hedge presents?

Wed, 04/24/2013 - 11:08 | 3492852 Stackers
Stackers's picture

Hey Tyler, how about a graph on ZH unique vistor hits growth ?

Wed, 04/24/2013 - 11:11 | 3492912 killallthefiat
killallthefiat's picture

I think that they need another financial collapse to boost ratings.

Typical Keynsians.

Wed, 04/24/2013 - 11:20 | 3492953 Harlequin001
Harlequin001's picture

Ah well, American Idol is so much more interesting, and useful...

come to think of it, so is Sesame street...

Wed, 04/24/2013 - 11:49 | 3493099 Sofa King Confused
Sofa King Confused's picture

I wonder what the viewer ratings would be if they subtracted out the viewers that have the tv muted.

Wed, 04/24/2013 - 11:58 | 3493137 Pladizow
Pladizow's picture

Tylers, put the nail in the coffin and start ZHTV!

Wed, 04/24/2013 - 12:10 | 3493197 Sofa King Confused
Sofa King Confused's picture

I agree with the ZHTV.

+ 1000

Wed, 04/24/2013 - 12:19 | 3493228 TheCanadianAustrian
TheCanadianAustrian's picture

Except the whole anonymity thing would be kinda hard to pull off.

Wed, 04/24/2013 - 12:27 | 3493261 toys for tits
toys for tits's picture

All guests being the Unknown Comic would be kind of hard to do.


The stupid sound effects they play when they show a graphic is just as retarded for their shows as it is for the NFL.

Wed, 04/24/2013 - 12:42 | 3493296 Fredo Corleone
Fredo Corleone's picture

Comcast clearly has the ailing CNBC intubated and on full life support. As for the motley "cast," a quote from "An Officer and a Gentleman" sums it up:

"I got nowhere else to go !"

Wed, 04/24/2013 - 13:10 | 3493418 Momauguin Joe
Momauguin Joe's picture

A couple of months back I took the car to a repair shop after work one day, to change the oil and fix a couple of other small repairs. Expecting to wait about two hours for the job to be done, I sat down in the customer waiting area, with the cold coffee, the back issues of 4Wheeler, Mens Health and GQ cluttered about on the glass table in front of the lounge chairs.

The TV was on, with Maury Povich trying in vain to determine who be da baby daddy. The only other person in the room was a grandmotherly type, preoccupied with kitting a small something or other. She wasn't watching the freak show so I picked up the remote and channel surfed, looking for something to occupy my time.

I came across the CNBC market wrapup, with the three clowns and Suzie Wong host. Ticker was running and so I left the channel on for about 15 minutes to catch some closing prices.

A bizarre spectacle ensued, with the cameras panning in and out, and in and out, and side to side... Charts rotating about on the TV screen.  It was like a bad acid trip. The Chinky girl was egging on the three assholes, who were all yelling and talking over each other.. I finally turned off the TV as I was getting a headache from the noise.

 Only a retard would sit and watch all of that shit.


Wed, 04/24/2013 - 13:43 | 3493592 EINSILVERGUY

Michelle Lee is a horse  compared to Nancy Kwan

Wed, 04/24/2013 - 14:12 | 3493742 Richard Chesler
Richard Chesler's picture

They used to have tits.
They were a very nice network.

Wed, 04/24/2013 - 15:36 | 3494158 francis_sawyer
francis_sawyer's picture

& otherwise... RT's Lauren Lyster is now at YAHOO...


Dark days indeed...

Wed, 04/24/2013 - 22:53 | 3495831 mjcOH1
mjcOH1's picture

"Comcast clearly has the ailing CNBC intubated and on full life support. As for the motley "cast," a quote from "An Officer and a Gentleman" sums it up:

"I got nowhere else to go !""

Also : 'bodacious ta-tas'.

Wed, 05/08/2013 - 08:43 | 3540487 tarsubil
tarsubil's picture

The thing to do is to mute and play this while watching:

They are all strung out junkies.

Wed, 04/24/2013 - 12:51 | 3493347 New_Meat
New_Meat's picture

They could put a bag on every guest's head, works for many around here ;-)

Wed, 05/08/2013 - 08:24 | 3540435 spastic_colon
spastic_colon's picture

threadjack.....does this include

Wed, 04/24/2013 - 13:25 | 3493501 dtwn
dtwn's picture

Guy Fawkes masks for everyone!

Wed, 04/24/2013 - 16:10 | 3494334 wisefool
wisefool's picture

How about "da B.T.D. bears"? we got some 'leet coders here who could probably drive that animation suite real time via APIs. Just don't tell WB7 'cause he'd probably try to help them and divert effort away from the timeless works.

Wed, 04/24/2013 - 18:32 | 3494962 Yamaha
Yamaha's picture

Just need masks......

Wed, 04/24/2013 - 13:05 | 3493400 gaoptimize
gaoptimize's picture

The regrettable situation for most networks is that their commercial sponsors are not likely to be keen on the economic realism that is the essence of Zerohedge.  There are only so many precious metals and survival food advertisements that can be run every day.  A look at the Alexa viewer demographics paints a challenging picture also:

Don't get me wrong, I'd watch in preference to Fox Business at least an hour or two a day, but there is a reason Max Keiser can't get a show on US television network, having ~twice the viewership of Zerohedge according to Alexa, I get RT on Dish.  Zerohedge just beats out Seekingalpha in Internet %audience, and has a slightly larger audience (although their trend is down over 3 months).

So while I think there would be audience for and synergism created by zerohedgetv, I don't think it would be commercially viable.

Wed, 04/24/2013 - 14:10 | 3493734 whstlblwr
whstlblwr's picture

The networks don't need public viewers. They follow orders, it's obvious the CNBC programming is developed for status quo approval.

Wed, 04/24/2013 - 18:32 | 3494967 Ignatius
Ignatius's picture

People are abandononig ALL corporate media as they figure out the interests served are anything but the average Joe's.

Wed, 04/24/2013 - 14:04 | 3493711 Common_Cents22
Common_Cents22's picture

how are ratings even measured accurately?

Wed, 04/24/2013 - 11:55 | 3493122 insanelysane
insanelysane's picture

Saw a blurb last week saying American Idol has less ratings than reruns on other networks.  

According to Mrs Insane, Idol judges dumped the talented contestants for the dramatic contestants and she stopped watching.

I must admit, I do watch the first couple of episodes each year to see the completely delusional people that have been told they are stars all their lives, face a little reality.

Wed, 04/24/2013 - 12:22 | 3493244 TheCanadianAustrian
TheCanadianAustrian's picture

I love watching AI contestants crash and burn. Especially the ones who genuinely believe they're beyond superstars.

Everything else on that show is unwatchable.

Wed, 04/24/2013 - 12:32 | 3493267 Skateboarder
Skateboarder's picture

- Can't stand the singing. I've seen chickens cluck better songs than these circus acts.

- The judges... when they speak, I puke. How can anyone stand watching these clowns speak?

- Y'all call this music and expression? EVERYONE SOUNDS THE EXACT FUCKING SAME!

Wed, 04/24/2013 - 13:08 | 3493412 Two Theives and...
Two Theives and a Liar's picture

Simon was the BEST at that reality check! The show went to hell when he left.

Wed, 04/24/2013 - 11:59 | 3493146 zuuma
zuuma's picture

Because there is no market.


"in order to bend it, you must first realize that there is no spoon"


Even rubes, muppets & joe sixpacks mostly get this, now.

Wed, 04/24/2013 - 13:49 | 3493630 The_Dude
The_Dude's picture

Have you seen Sesame Street is a PC Shills wet dream.

Brainwashing little kids that don't know any better....oh...wait....I guess it is the same thing.....

Wed, 04/24/2013 - 11:21 | 3492964 AssFire
AssFire's picture

Shows like this are why I cancelled cable- don't miss any of them (including Fox news).

Wed, 04/24/2013 - 11:44 | 3493069 disabledvet
disabledvet's picture

Amen to that Assfire. "the purpose of centralized media is to barely inform"...thus "making your nut" on all the information...and speculation...that is withheld. "makes for just showing your ignorance" ultimately. The financial media space is decetranilized...but NOT "Balkanized." in other words "you're never too informed." the movement to the computer/laptop/smartphone/tablet is almost complete. "better get in the game" CNBC. We're coming for ya.

Wed, 04/24/2013 - 11:54 | 3493121 fonestar
fonestar's picture

I'll second that.  Have been TV/Cable free for several years now.  If I am going to pay money to these guys I would like to be fucked hard at least and not softly lied to.  It's all total trash, absolutely insulting to anyone with even a less-than-average intelligence, spiritually and emotionally draining and demeaning.

One caveat, watch for the "old world order" trying to put on lipstick and be the new, online "alternative media"., Young Turks, Al Jazera, etc, etc...

Wed, 04/24/2013 - 12:20 | 3493238 Mototard at Large
Mototard at Large's picture

I'll third that.

Cable free for over two years and proud of it!

Wed, 04/24/2013 - 12:25 | 3493253 redpill
redpill's picture

I flipped through the cable news channels for the first time in months during all the Boston stuff.  They've only gotten worse, all the hosts seem slightly confused, asking retarded questions and blankly staring at the answers they don't really understand.  Then instead of actually reporting something they have some schmo guest come on that has nothing to do with anything, it's just some a-hole they found near their new york/DC studio that they could bring in for a minimum cost of cab fare.  They are worthless.

Wed, 04/24/2013 - 12:55 | 3493360 Creepy Lurker
Creepy Lurker's picture

I'm with all of you on this. Been cable free for about a year now. I can only imagine what a shock it would be to try and watch this crap again.

Wed, 04/24/2013 - 13:54 | 3493662 Sokhmate
Sokhmate's picture

Cable material is brain rotting, literally.

Wed, 04/24/2013 - 15:53 | 3494242 Raymond K Hessel
Raymond K Hessel's picture

Don't forget YTM

Wed, 04/24/2013 - 14:35 | 3493861 Common_Cents22
Common_Cents22's picture

i think any new show can be downloaded soon after it airs anyway.  

Wed, 04/24/2013 - 13:54 | 3493663 daveO
daveO's picture

CNBC was watchable way back(1990's) before Cramer came along. He is such a fraud, a 6 yr old would call him a liar to his face. No coincidence he came along at the market peak and was hired when NBC still owned the network.

Wed, 04/24/2013 - 21:15 | 3495472 GuyJeans
GuyJeans's picture

I threw away my TV seven months ago and have not missed it.

Thu, 04/25/2013 - 15:57 | 3499357 mkkby
mkkby's picture

2+ years TV free.  Comcast offered me basic cable FOR FREE.  I said free was too expensive for mostly commercials and reruns.

Wed, 04/24/2013 - 11:21 | 3492968 redpill
redpill's picture


You misspelled cokehead.

Wed, 04/24/2013 - 11:25 | 3492984 Cdad
Cdad's picture

"Use the fraud" said the over caffeinated host this morning.  Honest to God, that is what he said.  So...from BTFNanosecond Flash Crash.  And be thankful for it.  Yeah....investing...with the help of CNBC.  Brilliant!

This is analysis of the HFT problem at The BlowHorn [CNBC].

Wed, 04/24/2013 - 11:26 | 3492990 EasterBunny
EasterBunny's picture

Wow, there's a big surprise. I learn so much on CNBC. Not

Wed, 04/24/2013 - 11:46 | 3493082 onewayticket2
onewayticket2's picture

the fall in ratings is a direct, inverse correlation with the amount of airtime Cramer is given....



ps.  please show more MCC side can.  and perhaps some trish regan and missy francis clips.

Wed, 04/24/2013 - 12:19 | 3493229 redpill
redpill's picture

Throw in a nip-slip here and there and viewership will be back up in no time.

Wed, 04/24/2013 - 12:55 | 3493361 krispkritter
krispkritter's picture

Not without Viagra...

Wed, 04/24/2013 - 11:25 | 3492991 fonzannoon
fonzannoon's picture

Why is cnbc doing a special segment on the AR-15?

Wed, 04/24/2013 - 11:50 | 3493102 HelluvaEngineer
HelluvaEngineer's picture

Because their NWO owners instructed them to?

Wed, 04/24/2013 - 11:51 | 3493108 natronic
natronic's picture

Because the White House requested they do it.

Wed, 04/24/2013 - 11:57 | 3493133 GeezerGeek
GeezerGeek's picture

Maybe they liked the way the guns looked in the hands of the storm troopers breaking into houses in Boston, as seen recently. Violence sells. 

Wed, 04/24/2013 - 12:46 | 3493314 Meat Hammer
Meat Hammer's picture

Is that a rhetorical question, Fonz?  <----- Rhetorical question

Wed, 04/24/2013 - 11:40 | 3493059 smlbizman
smlbizman's picture

i remember the stats on howard stern that the people that hated him listned more than the people that liked him....i now understand as i watch cnbs in that same how bad would it be if us haters stopped????

Wed, 04/24/2013 - 15:54 | 3494247 Raymond K Hessel
Raymond K Hessel's picture

Oh I remember the age of radio.

Wed, 04/24/2013 - 11:57 | 3493125 Ted K
Ted K's picture

So now Keynesians get blamed for Cramer pulling his pants down and mooning America on a daily basis, as even his failure on TBTFbanks and AIG fiasco circa 2007 still hasn't dawned on Cramer's followers yet???

First, learn how to spell a school of economics correctly before you attack it. Second, Check the price on Gold (non-Keyenesians like Sprott have been dumping on you from their portfolio have been selling you) and then tell me who has been more likely to be regurgitating what they saw on Mad Money???

By now you're confused. Just go get yourself some more gold. Years later scratching your ass covered in burlap undies entering into dementia, I'll be the one driving by yelling "If you hurry uptown, Eric Sprott needs Lawn service!!"

Wed, 04/24/2013 - 12:07 | 3493188 MortimerDuke
MortimerDuke's picture

Thanks for your thoughtful invitation to buy gold, Ted.  I just called my dealer and it seems they're fresh out.  Perhaps you Canesians have changed your tune on the relic?  More likely, the unwashed masses globally have yet to be enlightened by the new economics Canes gifted us. 

Wed, 04/24/2013 - 12:25 | 3493252 JimS
JimS's picture

Ted: you must be one of those people who has no idea what is really going on in the Gold market.

Wed, 04/24/2013 - 12:31 | 3493266 redpill
redpill's picture

Heckuva job Ted!  Go buy more AAPL!

Wed, 04/24/2013 - 12:58 | 3493373 Liquid Courage
Liquid Courage's picture


So now Keynesians get blamed for Cramer pulling his pants down and mooning America on a daily basis, as even his failure on TBTFbanks and AIG fiasco circa 2007 still hasn't dawned on Cramer's followers yet???

First, learn how to spell a school of economics correctly before you attack it. Second, Check the price on Gold (non-Keyenesians like Sprott have been dumping on you from their portfolio have been selling you)


The irony is strong with this one.

Wed, 04/24/2013 - 13:22 | 3493484 Keynesian Mess
Keynesian Mess's picture

Good catch LC.  Another Keynesian (or is it Keyenesian?) tries to correct a mistake with another mistake.

Sound familiar?  Debt cured by even more debt?  Wow, my doctor has it wrong: he could be curing my colon cancer with liver cancer!  He must be Austrian.

Wed, 04/24/2013 - 13:42 | 3493594 Panafrican Funk...
Panafrican Funktron Robot's picture

Dear Ted K,

“the only really sympathetic and original thing in America are the niggers, who are charming”

-J.M. Keynes

"It's far too hot. Much too hot for white men. All right for niggers."

-J.M. Keynes


Ad hominem attacks are entertaining, but it kind of gets in the way of productive thought.  Hopefully your posts will be better in the future.

Wed, 04/24/2013 - 11:13 | 3492924 babylon15
babylon15's picture

Click 'All".


The answer is up about 400% since 2010.

Wed, 04/24/2013 - 11:20 | 3492956 MichiganMilitiaMan
MichiganMilitiaMan's picture

Thanks for the tip.  Finally, a chart with a bubble that IS NOT Fed inflated!

Wed, 04/24/2013 - 11:47 | 3493091 onewayticket2
onewayticket2's picture

i dont think this chart includes "intangible" viewers...that might explain it.

Wed, 04/24/2013 - 12:46 | 3493326 Kprime
Kprime's picture

those numbers are bogus,  when I apply the Heuristic Seasonal Adjustments viewership is up by millions.

Wed, 04/24/2013 - 13:47 | 3493612 Creepy Lurker
Creepy Lurker's picture

Member for over 3 years and the first time I saw you post was last night. And I thought I was a lurker. lol


Wed, 04/24/2013 - 11:22 | 3492971 Hippocratic Oaf
Hippocratic Oaf's picture

I've stated this before, I work at a BD with 5 TV's. ALL on CNBS. Take away the BD's that are 'forced' to do the same, then just how many people actually watch this circus?

Anyone speaking the truth on CNBC gets cut off fast.

It's just buy, buy, buy.

Wed, 04/24/2013 - 11:46 | 3493076 slobbermut
slobbermut's picture

Likely at least half those who even bother to have CNBC on just keep them on mute until Santelli comes on. 

Wed, 04/24/2013 - 22:27 | 3495737 StychoKiller
StychoKiller's picture

What's a BD?

Thu, 04/25/2013 - 01:31 | 3496328 FreeMktFisherMN
FreeMktFisherMN's picture

was curious, too. broker-dealer, I think, after a quick search. 

Wed, 04/24/2013 - 13:08 | 3492938 SafelyGraze
SafelyGraze's picture

take home message of the article:

viewership at seasonal lows; time for advertisers to jump in on this incredible buying opportunity before the next rocket in 25-54 demograph shoots to the moon


Wed, 04/24/2013 - 11:49 | 3493096 Tyler Durden
Tyler Durden's picture

from alexa

Wed, 04/24/2013 - 11:53 | 3493116 Man Who Was Thursday
Man Who Was Thursday's picture

I wonder what is that peak in 2013 for ZH. The Cyprus mess?

Wed, 04/24/2013 - 12:02 | 3493160 JonNadler
JonNadler's picture

can we post a graph of the price of gold compared to CNBC viewership?

Wed, 04/24/2013 - 12:06 | 3493165 Captain Benny
Captain Benny's picture

Looks like Cyprus was beneficial to ZH ... Maybe Krugman is right -- Broken windows do improve the local [ZH] economy....

Wed, 04/24/2013 - 12:07 | 3493189 Ted K
Ted K's picture

An honest/straight answer finally from Tyler Durden. Get some smelling salts quick I'm gonna faint.

Wed, 04/24/2013 - 12:26 | 3493255 Bay of Pigs
Bay of Pigs's picture

Yeah, its all propaganda around here 24/7.

Thank God for the Yahoo boards.

Wed, 04/24/2013 - 16:48 | 3494512 jerry_theking_lawler
jerry_theking_lawler's picture

i do watch/listen to some of the show while i am SSS in the mornging (that shit, shower, shaving for the uninformed...or opposite sex)....i have noticed in the last couple of weeks, the 'positive' attitude is waning a bit.....becky is agreeing with Santelli way too much. i think they NEED another market meltdown (like 2008) to be viewership back. that would be the only reason i think they would change their tone from the normal NWO master plan....

Wed, 04/24/2013 - 19:15 | 3495151 CalibratedConfidence
CalibratedConfidence's picture

Since we're posting charts here...

Wed, 04/24/2013 - 13:07 | 3493408 nqs_alpha
nqs_alpha's picture

maybe this ( is a good proxy for ZH viewership. keep up great posts TD (and funny/cynical/to the point comments).

Wed, 04/24/2013 - 13:52 | 3493652 JuliaS
JuliaS's picture

Alexa's stats on ZH look flat. Boston story and the gold crash made a spike, but other than that it's actually pretty quiet out here.

Wed, 04/24/2013 - 11:06 | 3492853 NotApplicable
NotApplicable's picture

Zero, duh. They'd be off the air in two minutes.

Wed, 04/24/2013 - 11:14 | 3492895 Cult_of_Reason
Cult_of_Reason's picture

CNBC = (nonstop buy stocks "infomercial") + (government propaganda lies)

Wed, 04/24/2013 - 11:17 | 3492942 RedMeansGo
RedMeansGo's picture

Who needs CNBC when you have that chart posted a couple of days ago showing "NYSE Market Cap, this cycle, actually went up dollar for dollar with the expansion of the Fed's pregnant balance sheet."

All other "financial news" is now irrelevant, no?

Wed, 04/24/2013 - 11:12 | 3492894 GoldForCash
GoldForCash's picture

Any chance Soros owns this channel like his other propaganda ones...

Wed, 04/24/2013 - 11:27 | 3492993 toady
toady's picture

Actually, I think it's Murdock owned.

Wed, 04/24/2013 - 11:44 | 3493071 Freddie
Freddie's picture

ALL TV is shit.  If you watch it then you support The Matrix like a serf.

Wed, 04/24/2013 - 12:10 | 3493202 Stuck on Zero
Stuck on Zero's picture

Resistance is futile. You shall be assimilated.


Wed, 04/24/2013 - 12:51 | 3493338 uno
uno's picture

A few weeks ago I canceled comcast tv and returned back the dvr.  I do have internet with them since they are the most reliable and I work from home often.

Immediately comcast called me daily offering a promotion for 6 months.  Basic cable tv and internet with the higher speed for 60/month.  I was paying for the same internet speed 75/month, so I had to take the box and 1980's TV to save 15/month for 6 months, of course then I'll do it again.

Wed, 04/24/2013 - 12:51 | 3493339 Skateboarder
Skateboarder's picture

I'll make an exception for South Park and How It's Made.

Wed, 04/24/2013 - 13:53 | 3493660 Creepy Lurker
Creepy Lurker's picture

You can stream both of those.

Wed, 04/24/2013 - 11:10 | 3492905 fonestar
fonestar's picture

According to the few dunces left on CNBC blog, Zerohedge is not a credible source of information because it doesn't conform to their permabullish delusions.

Wed, 04/24/2013 - 12:41 | 3493298 Fail2Deliver
Fail2Deliver's picture

When the market was flash crashing yesterday, who else came to ZH first to find out why?

Wed, 04/24/2013 - 22:37 | 3495775 kchrisc
kchrisc's picture

No ratings because they'd be shut down for "kiddie porn" and copyright infringement or not requiring "verified and accurate" user information and tracking.                     hujel

Wed, 04/24/2013 - 11:04 | 3492845 uno
uno's picture

progression of a CNBC viewer:

Watch morning & evening

mute LiESman

mute everyone but Santelli

record and backtrack only stopping at Santelli

stop watching all together

years later forget CNBC is still around


Wed, 04/24/2013 - 11:13 | 3492919 notbot
notbot's picture

So true. Perfect.

Wed, 04/24/2013 - 11:13 | 3492926 fonestar
fonestar's picture

My guess is if Santelli and Cashin left, their viewership would plunge to zero.

Wed, 04/24/2013 - 11:20 | 3492949 oddjob
oddjob's picture

What is with the love affair with the ilks of a wall street paperbug like Cashin?

Wed, 04/24/2013 - 12:34 | 3493274 InTheLandOfTheBlind
InTheLandOfTheBlind's picture

they might even go negative

Wed, 04/24/2013 - 11:36 | 3493007 Pegasus Muse
Pegasus Muse's picture

cnBS was blabbing some crapola about APPL this morning.  Bored, I changed it over to FoxBus.  They were doing the same APPL infomercial.

Now I wonder, is this level of mind-control planned?  Where you cannot escape the garbage they want to stream into your brain? 

At least FoxBus runs gold/silver commercials which are obviously banned on First in Bullshit channel.  The price one must pay, I suppose, to have the 'privilege' of broadcasting live from Station 9, on the floor of the NYSE.  

Wed, 04/24/2013 - 11:56 | 3493131 Freddie
Freddie's picture

TV and Hollywood mind control and propaganda only work if people watch.  If you watch TV or Hollywood's shit then you enable your serfdom.  Nice job.,,

Wed, 04/24/2013 - 13:26 | 3493502 Lux Fiat
Lux Fiat's picture

The thinly disguised infomercials for FB, the secondary masquerading as an IPO, were a thousand times worse.  It was a thing of both wonder and disgust to behold.  And sadly, a lot of folks fell for it.  Just when you think these financial news show folks can't prostitute themselves any further, they prove you wrong...

Wed, 04/24/2013 - 22:41 | 3495790 kchrisc
kchrisc's picture

Of course they were because APPL is the world's largest hedgefund.

That would, in my view, make APPL a financial stock and not a product/retail stock. Could they also be TBTF as well?

Also explains Jobs' successor being Cook and not some other visionary person more akin to Jobs.       hujel

Wed, 04/24/2013 - 12:13 | 3493209 ejmoosa
ejmoosa's picture

I just watch for the Santelli clips to be posted on Zerohedge...

Wed, 04/24/2013 - 11:09 | 3492874 CaptainSpaulding
CaptainSpaulding's picture

Its that once great Mark Haines channel

Wed, 04/24/2013 - 14:43 | 3493897 Common_Cents22
Common_Cents22's picture

Jabba the ego Hut

Wed, 04/24/2013 - 11:11 | 3492909 kliguy38
kliguy38's picture

Joe Kiernan and Becky Quicky are two of the most insightful commentators on TV today. I especially like the Joe Kiernan suck up interviews with the little fascist Jack Welch and how Jack invented the role of Predator CEO.......without Jack where would corporate Amerika be today.......Yes CNBS is the BEST

Wed, 04/24/2013 - 11:46 | 3493087 SokPOTUS
SokPOTUS's picture

Jack Welch = The Grandaddy of Earnings Manipulators.

Wed, 04/24/2013 - 11:12 | 3492910 Groundhog Day
Groundhog Day's picture

Looks like they need another financial crises to get those viewers back in front of the idiot box

Wed, 04/24/2013 - 13:55 | 3493647 fockewulf190
fockewulf190's picture

Better eye candy would help...ala russian weather girls style...with lesbian tendancies to get those ratings up up up. Turn Station 9 into a pole dancing station and let the last of the human traders stuff dollar bills into G strings.

Wed, 04/24/2013 - 11:18 | 3492944 Croesus
Croesus's picture

The Ratings CNBC is getting are all courtesy of Rick Santelli; why else do you think they keep him around?

Do you honestly believe they want the Sheeple hearing the truth?

99% of CNBC 'Programming', falls into the following categories:

- Buy Stocks

- Buy Real Estate

- Invest MOAR

- BIG Recovery

- Gold Sucks

1% Rick Santelli:

And the 1%, is all we need to hear.

If CNBC producers are reading this:

IF you buttclowns want to boost ratings, give Rick Santelli his own show. Don't script him, don't rehearse him. Just give him a cameraman, and some airtime, and let him do his thing.

I guarantee that your ratings will improve.


Wed, 04/24/2013 - 12:02 | 3493153 Freddie
Freddie's picture

Wow.  Why do you care?  All TV and Hollywood is shit.  It is all Operation Mockingbird.  By watching any TV you support being a serf and a slave.

Pull the plug or be a serf. 

Wed, 04/24/2013 - 12:09 | 3493192 Captain Benny
Captain Benny's picture

If Santelli had a show that he had full producer control over, their ratings would soar overnight.  Unfortunately, their big money banker advertiser base would refuse to advertise during the show.  Nobody likes their ads showing up right after their corporate dirty practices have been told in plain and simple truth right before the commercial break.

Wed, 04/24/2013 - 12:20 | 3493234 Croesus
Croesus's picture

@ Captain Benny:

Maybe that's why he doesn't have his own show, BUT:

Perhaps the advertiser base, would be forced to buy ads in that timeslot, just because of the ratings.


Wed, 04/24/2013 - 14:43 | 3493904 Common_Cents22
Common_Cents22's picture

bloomberg or FBN or Fox would be smart to offer Santelli a big deal for his own show.

Wed, 04/24/2013 - 17:23 | 3494636 WillyGroper
WillyGroper's picture

Like Gasparino's breaking undercover reporting? LOL!

Wed, 04/24/2013 - 11:21 | 3492960 azzhatter
azzhatter's picture

When a broadcast becomes a infomercial, you're bound to lose viewers. The fellation of Bernanke, Dimon, Goldman et al is disgusting. They have lately been featuring a convicted felon, Henry Blodgett on the morning show. How can viewers take you seriously?


Station is merely an advertisement for the status quo. Becky blows Warren would be a more apt title.

Wed, 04/24/2013 - 11:26 | 3492997 Longtermnotreally
Longtermnotreally's picture

Main stream junk journalism, like all the rest, get rid of it (or have an occiasional peak just for laughs)

Wed, 04/24/2013 - 11:28 | 3493008 Gringo Viejo
Gringo Viejo's picture

As Henry Gondorf said to the fat cat poker player in Doyle Lonnigan's game: "They wouldn't let ya in here if you weren't a chump."

Wed, 04/24/2013 - 11:34 | 3493032 Freddie
Freddie's picture

Hope and Change.

F TV and F Hollywood.  You watch it - you support all of it.

CNBC will be replaced by televised Drone Killings Smackdown!

Wed, 04/24/2013 - 11:53 | 3493118 JonNadler
JonNadler's picture

exactly, pay for cable TV and you're supporting this scum

Wed, 04/24/2013 - 12:04 | 3493171 Freddie
Freddie's picture


Same with sat TV as well.  All TV and all of Hollywood is operation mockingbird to brainwash the masses.  If you watch their crap - you support all of it.


Wed, 04/24/2013 - 12:58 | 3493371 Tango in the Blight
Tango in the Blight's picture

What about RT?

Wed, 04/24/2013 - 14:01 | 3493698 JonNadler
JonNadler's picture

it's free, it's Putin propaganda but it's free at least vs. American propaganda that you pay for

Wed, 04/24/2013 - 14:02 | 3493703 Creepy Lurker
Creepy Lurker's picture

I like RT. I just try to be mindful of whose producing it and why.

Wed, 04/24/2013 - 12:00 | 3493145 Scro
Scro's picture

Torrents baby

Wed, 04/24/2013 - 11:39 | 3493050 outamyeffinway
outamyeffinway's picture

CNBC is a barbarous relic.

Wed, 04/24/2013 - 16:51 | 3494523 jerry_theking_lawler
jerry_theking_lawler's picture

for me, its TRADITION. but tradition is hard to break sometimes....

Wed, 04/24/2013 - 11:41 | 3493060 Silver Garbage Man
Silver Garbage Man's picture


Wed, 04/24/2013 - 12:11 | 3493205 spankfish
spankfish's picture

What's a CNBC?  Who cares... Nigel Farage has got the whole lap dance thing going on.  Distraction for everyone.

Wed, 04/24/2013 - 12:44 | 3493306 Croesus
Croesus's picture

So the F what!

Because Farage is a politician, that means his message is "less valid" because he likes women gyrating on him?

So What?

That's called being human. Cheap attempt to discredit someone.

Wed, 04/24/2013 - 12:37 | 3493284 RafterManFMJ
RafterManFMJ's picture

A recent government poll found habitual watchers of CNBC lost so much money they can no longer afford cable.

Further government studies will attempt to explain this puzzling information.

Wed, 04/24/2013 - 12:39 | 3493291 matrix2012
matrix2012's picture

"What's a CNBC?"

Certified (No-)Nonsense Broadcast Corporation

Wed, 04/24/2013 - 12:42 | 3493297 scatterbrains
scatterbrains's picture

CNBC stands for:  Coveting Nefarious  Banker Cock

and they are the best in the buisness at it.


Wed, 04/24/2013 - 12:57 | 3493353 Dingleberry
Dingleberry's picture

Serves them right. I remember the meltdown and how they all were about "satisfying the contracts" of bogus MBS and derivatives that Goldman had with AIG.

They never bothered to mention when a sacrosanct contract is voided to a non-wall street type, and is discarded in the trash due to fraud.

They are so blatantly pro-wall-street-theft it is unimaginable unless you watched them. Seriously, they are reprehensible and beyond nauseating.

The scandals that went on (and still are) would be enough to give REAL news reporters jobs for life. And their offspring. For their lives too.

But they took the money like their bankster cronies. 

Now you know why we stopped watching them and went to porn. I will throw the biggest party since Caligula had his (and with more debauchery) when these fuckers go bankrupt and off air.

Maybe if they got bikini-clad reporters, I might tune in once in awhile. But muting the volume will remain.

Wed, 04/24/2013 - 16:34 | 3494456 mkhs
mkhs's picture

Why would you want to see Cramer in a bikini?

Wed, 04/24/2013 - 13:13 | 3493430 markettime
markettime's picture

APPL, APPL,APPL,APPL,APPL......NFLX,NFLX,NFLX,NFLX,NFLX.......BTFD!,BTFD!,BTFD!......Krugman,Bernanke........Gold is bad!!!!!!!!(Throws stuff accross the room while making funny noises)

Who am I? 


Wed, 04/24/2013 - 13:44 | 3493607 Common_Cents22
Common_Cents22's picture


Wed, 04/24/2013 - 14:06 | 3493716 ugmug
ugmug's picture

What's a CNBC?

Sesame Street for SEC workers.

Wed, 04/24/2013 - 14:25 | 3493823 cbxer55
cbxer55's picture

What's a television????????????

Wed, 04/24/2013 - 15:13 | 3494039 AGuy
AGuy's picture

I use to watch CNBC in the morning while getting ready. But my cable provider yanked it about a month ago, so I can't watch it anymore. The moved the channel to another lineup that requires a Box and to get the new lineup an additional $10/mo. Therefore, so long CNBC! I suspect getting yanked may have contributed to the viewer decline.

Rick Santelli was usually good, and it was an easy way to see what was Buzz was for the day, without having to sit in front of a computer. Occasionally they had guests worth listening too.

Wed, 04/24/2013 - 19:30 | 3495194 myptofvu
myptofvu's picture

Used to watch them when they would break away from a commercial to explain why my chart was spiking but now youre lucky if they tell you the event that happened at all.

Wed, 04/24/2013 - 11:00 | 3492822 yogibear
yogibear's picture

Brain pollution.

Wed, 04/24/2013 - 11:02 | 3492823 Scro
Scro's picture

Let them rot in hell

Wed, 04/24/2013 - 11:02 | 3492827 Byte Me
Byte Me's picture

Race to the bottom with CNN?

(Who again??)

Wed, 04/24/2013 - 11:02 | 3492828 He_Who Carried ...
He_Who Carried The Sun's picture

Seriously now:

Bayern won against Barca last night. What a game!

Wed, 04/24/2013 - 11:05 | 3492851 swissaustrian
swissaustrian's picture

I bet you something that the Bayern squad was on drugs. And I mean drugs that the human body can not deal with for an extended period of time. Maybe they took some type of high tech amphetamine?

Barca is probably also deeply into doping, though.


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