Friendly Reminder: CNBC Viewership Plunges To Eight Year Lows

Tyler Durden's picture

Update: we decided it may be an opportune time to remind readers of this particular fact... not opinion, not propaganda, not insinuation. Fact, which apparently has forced a once informative medium, and now purely propaganda infomercial, to stoop so low to be in need of trolling websites to generate incremental eyeballs.

* * *

By now it is well known that the ubiquity of central planning (not to mention the persistent threat of HFT flash crashes as exhibited by yesterday's twitter-driven #Hash crash) in capital "markets", has made trading stocks in a rigged casino a sucker's game - one that retail investors have decided to shun, and nearly 5 years after Lehman have still to come back in any size to the stock market.

One of the main, unintended consequences of this development to prop up markets at all costs, even if it means removing all logic and reliance on fundamental data, has been the complete evaporation of interest in any finance-related media, forcing the bulk of financial outlets to rely on such cheap gimmicks as slideshows, pictures of kittens, trolling and generally hiring liberal arts majors straight out of school to copy and paste articles while paying them minimum wage, and providing absolutely no insight (and then wondering why the Series ZZ preferred investors will never get their money back, let alone the A round).

However, nowhere is this more obvious than in the relentless imploding viewership of once financial media titan, CNBC, which lately has become a sad, one-sided caricature of its once informative self, whose only agenda is to get the most marginal Joe Sixpack to dump his hard-earned cash into 100x P/E stocks, and where according to data from Nielsen Media Research, the total and demographic (25-54) viewership during the prime time segment (9:30am - 5:00 pm) just tumbled to 216K and 40K - the lowest recorded viewership since mid 2005 and sliding.

So why the relentless collapse in CNBC viewers, which in turns leads to plunging ad revenues (aside from our observations from last summer on just this topic) and which has forced the station to even resort to muppets as a cheap ratings-boosting gimmick? Perhaps it has something to do with outbursts like this, where 13 minutes into the clip, one Jim Cramer tells the camera point blank when discussing daily market gyrations, and with absolutely no remorse, that "i want everyone to play that game at home by recognizing that fraud is part of the equation and the government cannot stop it."

That's right: on one hand CNBC's most overcaffeinated anchor admits that the market is nothing but uncontrollable fraud, and on the other he beckons viewers and listeners, usually with the assistance of assorted bovine sounds, to "buy, buy, buy."

Perhaps the greater fool is truly dead, or simply the embedded hypocrisy of the CNBC stock "infomercial" is so transparent that nobody really cares what the Comcast subsidiary's paid entertainers have to say any more.

Comment viewing options

Select your preferred way to display the comments and click "Save settings" to activate your changes.
fonzannoon's picture

First they ignore you. Then they laugh at you. Then you punch them in the face.

fightthepower's picture

Who is interested in watching official State propaganda?  How is CNBC different than North Korea's media? 



Stoploss's picture

Maybe if one or two take it in the ass live on air..


Will that help?


EscapeKey's picture

that's about virgin trains, but i would commend virgin atlantic for pushing see-through tops, as frankly, their planes are incredibly ordinary


Zer0head's picture

Sadly, Bloomberg TV is actually worse if that is possible. Between the pompous Bowtied buffoon or the high pitched nasally Emily Westworld Chang  BBG has devolved into a facebook/Apple/ and whatever is the stock of the day infomercial when it isn't laying the foundations for the tiny perfect Mayor's eventual run for the Oval office. 


But at least it's free to watch online  but then you get what you pay for.

EscapeKey's picture

it's free to watch online.

so are the stock and FX recommendations made by goldman sachs.

Pool Shark's picture



Ironically, looking at the above-chart, it appears that CNBC would benefit from another market crash...



fourchan's picture

hft's killing the retail guy will do that to viewing.

philipat's picture

So what about a ZH Cable Channel to tell the truth?

CrimsonAvenger's picture

Would be great to see, but it would have to be a subscriber model - you're not going to get any advertisers by telling the truth.

new game's picture

half of the viewership is banks lobbies; da-really, like fuck this in the ass.

hey joe-blow-KERNEL BRAIN - FUCK OFF...

Manthong's picture

if i f'd with the "market" anymore, i would short google..

idiots just blew their brand to pieces

therearetoomanyidiots's picture

GBTV is looking to add talent...

TeamDepends's picture

Capital idea my friend!  Who cares if the drop-dead ZHTV money-honeys understand what they are reading or not in those golden cheerleading outfits....

EscapeKey's picture

i love zh as much as the next guy, and certainly spend my share of spare time on this site, but with all due respect, zh is just as biased as cnbc, but just the opposite direction.

one should never get all his/her news from one source.

ShankyS's picture

Only if they bring back Marla!


Still looking for the app. 

Pladizow's picture

CNBS = Joseph Goebbels wet dream!

spastic_colon's picture the numbers include

max2205's picture

ZH Financial news network....nice ring to it

shovelhead's picture

Why not? It definitely boosts sales.

As a young tad I worked a beach bar and the owner tried having the waitresses wear sheer tops (no bra).

Sales went up about 40% and stayed there. The tips almost doubled. Any waitress grumbling ceased.

 Ta-tas are a winner.

scraping_by's picture

Stews are wage-earners; every dollar increase goes to the bosses.

Now, if there was a wage-differential, a skin bonus, then we might be talking...

fightthepower's picture

Becky Quick does what ever Buffett maybe. 

mayhem_korner's picture



Are you suggesting that Becky would strap on?

Frozen IcQb's picture

Follow the FED. Inflate.....the cleavage

yogibear's picture

Becky Quickie and the rest are impressed by big money. Rather than being objective and hard-hitting CNBS has become pump channel 1 and Balloonberg is pump channel 2.

1100-TACTICAL-12's picture

Show your tit's Mandy.... More Cowbell...

the not so mighty maximiza's picture

Becky Quike getting oral cream pies from all the guests in the morning, ratings would go to infinity and beyond.

Dealer's picture

Bartiromo has a great set of DSL!

therearetoomanyidiots's picture

While opening a can of soup with those teeth of hers...

SokPOTUS's picture

OOooooo!  Good idea!  Do we get to pick?

Kirk2NCC1701's picture

Maybe one of the Tylers (the one in Miami?) can get a ZH spot and go tete-a-tete with Cramer?

Monetary & Fiscal OCTAGON, baby!  In the Blue-pill corner we have... and in the Red-pill corner we have...

HelluvaEngineer's picture

It's insufferable.  Both CNBC and Bloomberg Radio have become informercials for stocks.  Absolutely 0 value.

EscapeKey's picture

cnbc were continuously blabbering about "great value" and "undervalued equities" back in 2008-2009 - ie, it's always sell-side, never actually taking an objective side at bull vs bear

aint no fortunate son's picture

who is this cnbs and bloomberg that everyone talks about? I must check my TV's channel block status...

EscapeKey's picture

it's a little known fact that cnbc were formerly known as "amazing discoveries" and used to run on late night TVs in the 80'es.

tar? ink? rust? iodine? didi7 gets rid of them all!

Cdad's picture

According to The BlowHorn[CNBC], it's all Tyler Durden's fault.  

Wild swinging round house punches, catching nothing but air.  If anyone was on still on the fence regarding The BlowHorn, Joe Kernan made all things abundantly clear this morning. 

Way to go COMCAST!  Way to ship shape that dying network...that you...errrrr....bought.

Bay of Pigs's picture

Coming up with the name BlowHorn was genius Cdad. Thx...

ShankyS's picture

I believe the term is "Digital Dickweeds" LOL. 

yogibear's picture

Quite sickening.  Your brain can only take so much of the BS before you start to look new or information which looks be factual.

Kirk2NCC1701's picture

"It's insufferable.  Both CNBC and Bloomberg Radio have become informercials for stocks.  Absolutely 0 value."

Actually, as an engineer (good with numbers, right?), all you have to do is "Follow the money trail".

"If it pays, it stays.  If it don't, it won't".  You can quote me on that.

StychoKiller's picture

So, is there an ETF for dilithium crystal futures?

freewolf7's picture

Or there's Comedy Central.

oddball's picture

Not so funny is the fact most drones get their dose of propaganda from that network.

Shevva's picture

Na Waldens pushing tech stock at least charlie had a real job.