CNBC Core Viewership Drops To Fresh 20 Year Low, Worst Nearly Since Inception

Tyler Durden's picture

If last night the year 1993 was notable for India, as the Rupee had its largest plunge since March of that year two decades ago, today 1993 is just as memorable for CNBC. The reason: according to the latest Nielsen data, in July the financial network's prime (25-54 demographic) viewership just tumbled to a fresh 20 year low of just 37,000, the lowest since, you guessed it, March of 1993. Why is this a problem? Considering CNBC came on air in its current post-FNN incarnation in 1991, the core viewership is now about as low as it has ever been for the struggling broadcaster which as recently as 2007 was ranked as the 19th most valuable cable channel in the US.  Now: not so much.

Total viewership fared a little bit better: it too plunged last month dropping to just 128,000, but that was the lowest in "only" just under a decade, or since September 2004. At the current pace of viewership declines, however, the 2004 low of 118,000 will also likely be taken out quite soon.

Finally, CNBC's Fast Money (-32% Y/Y), Mad Money (-42% Y/Y) and Kudlow (-52% Y/Y) all had all time low ratings in the "all viewers" category in August 2013.

Is the exodus from CNBC an issue of content credibility, or just retail revulsion to manipulated, centrally-planned markets, or even simpler, just not enough disposable income to daytrade, we will leave the $64,000 answer to CNBC's proud new owners.

Source: Nielsen Media Research

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BTFDemocracy's picture

ZH should get a TV channel.

Considering above facts, ZH's viewership is far broader than CNBC's ..
Maybe they should start competing w/ ZeroHedge on spilling the truth to bump their views up.

 

Clockwork Orange's picture

Earwax Vacuum - only $20!!!

As pathetic an example as you could ask for to contrast the absolute garbage they spew during the program. 

Gringo Viejo's picture

Real Idiots? One hand washes the other 'bro.

myshadow's picture

the trouble is, when she actually says something, she is a female joe kernan....DD-

myshadow's picture

the trouble is, when she actually says something, she is a female joe kernan....DD-

Serfs_Up's picture

Fliesopen is the worst of the worst. Who wants to see this dickhead tarred and feathered?

myshadow's picture

CNBC by a long shot...

fox biz is the worst of all.

Live + Same Day Cable News Daily Ratings for Wednesday, October 2, 2013

 

Total Day P2+ (000s) 25-54 (000s) 35-64 (000s) FOXN       1,308            298            555 MSNBC         601            161

           281

HLN         187             62            103 CNBC         135             43             71 FBN           60             11             30
myshadow's picture

CNBC by a long shot...

fox biz is the worst of all.

Live + Same Day Cable News Daily Ratings for Wednesday, October 2, 2013

 

Total Day P2+ (000s) 25-54 (000s) 35-64 (000s) FOXN       1,308            298            555 MSNBC         601            161

           281

HLN         187             62            103 CNBC         135             43             71 FBN           60             11             30
myshadow's picture

CNBC by a long shot...

fox biz is the worst of all.

Live + Same D

                                         
omantrader's picture

Here is a deal. I will have 10 friends watch cnbs if Mandy gives them a daily bj.

omantrader's picture

maria awol. preparing for the deposition in Citibank guy's divorce proceedings.

keeps interrupting the lawyers with "So, what are you buying today?"

Van Halen's picture

The bigger picture here is that so few Americans bother to tune into financial news. That's just way too hard to think about. Seriously, ask your friends if they know the current value of their assets and most of them will give you blank stares. But ask them about Breaking Bad, zombies, sports, or Kardashians and you won't be able to shut them up for forty minutes.

CitizenPete's picture

You can fool some of the people some of the time, but you need to expose more boob for ratings. 

are we there yet's picture

Fox has better perky barbie boobs, and sometimes fair and balanced news.  Cnbc is mostly skanky hags with an attitude and murdock propaganda.

herman55's picture

...........they represent those that advertise with them. day trading companies like TDAmerica, et.al, thus it is impossible for them to change their format---if they spent equal amounts of time on both sides of the market, bull and bear, their advertisers would flee...........so it's bull bull bull bull..............until no one watches anymore. bartiromo looks like somebody just.....well, anyway.

djsmps's picture

I was at home, sick with a respiratory infection in April 1995, when I turned the TV on (which I generally only do when I'm sick). I turned to CNBC and all of a sudden Mark Haynes announces that there had been some sort of explosion in Oklahama City. CNBC followed with a lot of coverage and with Mark Haynes as anchor. Those were the good days of CNBC.

pupdog1's picture

I remember watching Mark Haynes on the morning when two jets took out the twin towers. He was a tour de force of on-the-fly journalistic excellence that morning.

Now, CNBC is represented by a loudmouth little dump truck screaming BUY BUY BUY, followed by SELL SELL SELL the following week.

CNBC is the new CNN.

Joe_in_Indiana's picture

Is that why "Money Honey" Bartiromo jumping ship??