JCPuking All The Way To Penneystock Status

Tyler Durden's picture

Across the entire curve, credit spreads on JCPenney are exploding. The curve is inverted with the market indicating an almost 50% chance of default within the next 2 years (specifically in 2014 as opposed to pre-2013 Xmas). The stock price is collapsing further (though we suspect a gaggle of analysts calls to catch the accelerating knife - just as we saw last time). At $6.30, this is the lowest stock price since March 1981, on the back of yet another downgrade (this time with a $1 target) by none other than the same Mary-Ross Gilbert who proclaimed the most recent quarter a success and suggested buying the debt in just August.


The CDS market is not painting a pretty picture for the future of JCP - 2Y CDS implies around a 50% probability of default (based on market standard recoveries - which we feel will be lower gven Goldman's 1st lien...)


and the stock is imploding even more...


Though there's always next week... this analyst hopes so (from Sept 25th):




We’re buyers of J.C. Penney (JCP) on today’s sell-off. Let’s be clear about what kind of call this is, because it’s definitely not for the faint of heart.


We still know nothing about the long-term strategy or upcoming management transition, and are still living with the balance sheet baggage from the past two years.


This is a company with no square footage growth, where the average consumer could care less if it exists or not. (Sounds great, huh?).  But everything has a price.  And at $10, way too much credence is being given to the ‘terminal’ call.


We can say a lot of bad things about JCP, but we definitely don’t think it is terminal and our recent work suggests that much of the business lost is definitely recoverable.


As it relates to liquidity, we think that the only reason why the company would act now is to ensure that it has the best pool of CEO candidates possible (questions around liquidity would otherwise weed out the best candidates).

Here's another analyst from August:

"That's a sequential improvement from the down 16.6 percent in the first quarter. So I would say the numbers are closely in line," Mary Ross Gilbert, managing director at Imperial Capital, told CNBC shortly after Penney released its results. "We were [also] seeing a sequential improvement throughout the quarter. Comp sales were improving throughout the quarter."




"The debt, we think, is a great way to play the bet on J.C. Penney's turnaround," Gilbert said in a "Squawk Box" interview.

but then today...

Imperial Capital’s Mary Ross-Gilbert offers her answer by lowering her price target on JC Penney’s stock to $1, while cutting her rating on JC Penney’s bonds maturing in 2015-2018 to Sell. She explains why:


While we think JCP can be “turned around,” we are becoming increasingly concerned that without a “deep-pocketed” long-term investor providing financial and “halo” support, the company may strategically file for bankruptcy protection to conserve cash while it continues to execute a turnaround in 2014 and 2015. We continue to believe in the viability and sustainability of JCP, which with support from a significant investor and/or stronger than expected financial performance, could deliver equity-type returns (assuming they trade up to the low-to-mid 80s) to investors of the longer-dated bonds while potentially protecting the downside by hedging.


We are maintaining our Underperform rating on the shares, but we are lowering our one-year price target to $1 from $5. Our new $1 price target is based on the notional “option” value of the shares, given our increasing concerns the company may engage in a financial restructuring in 2014.

Meanwhile Citi nailed it:

"The turnaround is taking longer than we anticipated, and we are concerned  about a softening macro environment combined with deteriorating vendor relationships",  and of course "We maintain our EPS ests. but are lowering our target price to $7, down from $11 prev., based on an EV/Sales valuation methodology using our 2015 sales estimate." And it gets worse: "Where’s The Floor? — As a supplement to our EV/Sales valuation methodology, we have conducted a basic liquidation valuation, yielding $324M total value, or $1/share."


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hedgeless_horseman's picture




Buy the fucking microfibre leisure wear you fucking homosexual dads.

slaughterer's picture

JCP is a great Buffet/Munger value investment.  Surprised the mummies from Omaha have not stepped in and bought 20% of this piece of old-days Americana.  

Pladizow's picture

You down with J...C....P?

OldE_Ant's picture

All I saw was Muffet/Bunger.. lol

Groundhog Day's picture

GS sells the secondary of this piece of shit to unsuspecting muppets......takes a fee

GS then takes that fee and buys CDS for pennies on the dollar

GS then tells piece of shit company's board to do the same...charges them a fee tells them the golden parachutes and the CDS's will make you richer at the expense of the muppets so just play along and take a little heat later for a few weeks or months,  you'll be golfing in no time with other board members looking for your next gig

GS then unleashes the minion ANALyst to put a $1 target and going concern notice

GS cashes out 10 fold from that fee after the company is forced to restructure

GS captures another fee for helping through the bankrupcy process

How does GS has any clients  muppets is beyond me

jcaz's picture

Uh, yeah-  may want to take a look at the balance sheet, Sparky-  this is New-Days Americana, where they've already borrowed against every bit of real asset value, and now plead "Gee, what went wrong?  Oh well- time to go BK"

NOTaREALmerican's picture

Re: Where is the two moms ad?

The models were too hot.   It caused inappropriate fantasies in the heterosexual males.

hedgeless_horseman's picture



We can say a lot of bad things about JCP, but we definitely don’t think it is terminal and our recent work suggests that much of the business lost is definitely recoverable, especially after we got a look at the new lesbian ads.

pods's picture

Knock Knock, towel delivery.

Boom chicka wah wah........

Penthouse letter to follow.


Dave Thomas's picture

"Lord, you can imagine where it goes from there."

"He fixes the cable?"

Hippocratic Oaf's picture

Anytime you can throw in a 'dude' reference is a good thing.

2 year JCP 6.875's of 2015 offered at a 19% net....................and nobody cares.

Che Guevara is Dead's picture

Real lesbians are never that hot.

At least the ones I see shopping at Walmart aren't.

NOTaREALmerican's picture

Re:  At least the ones I see shopping at Walmart aren't.

You need to hang around in some bucolic college towns for a few weeks. 

slaughterer's picture

Does JCP sell hot lesbians?  Ok,maybe Buffet/Munger are not ready for this.  

Pure Evil's picture

Generally, its one really hot chick and the other a manish dykish freak.

Agent P's picture

Not that there's anything wrong with THAT!!!

Che Guevara is Dead's picture

How can you boycott a store nobody goes to?

The nearest mall forces people to walk through JCP to get from one side to the other, and people do walk through. But nobody stops. 

Non Passaran's picture

How can you boycott a store nobody goes to?

You boycott a store when YOU don't go to it, not others.

pods's picture

That is something I just don't get. People lose their shit about homosexuals.  

Show a couple ads with <gasp> some homos and people trot out the "I will never spend another penny there."

Then promptly go to another store in their righteousness and plunk down their FRNs for some cheap shit made by forced labor in some Bangladesh sweatshop.

We have it way to fucking good here in Amerika if this is what we are worried about.

Slave labor=Okay if the stores selling it have good Christian values (portrayed).

I know two little girls in my kids' school who were adopted by a homosexual couple, and I can tell you this, they are way better off than when where they came.

They could still be barefoot running around the dirt streets of Guatemala if some had their way.



hedgeless_horseman's picture



They could still be barefoot running around the dirt streets of Guatemala

That is a bad thing?

Widowmaker's picture

Pull that cock out of your ass and take a look around.

Your Guat kids will be slaughtered in wars and bankrupt.

Fascism loves faggots and faggots love Fascism.

pods's picture

Thanks for the reasoned response.


DanDaley's picture

Perversions (guages, tatoos, self mutilation), hedonism (sex and drugs gone wild), and homosexuality (sorry, but the rectum of Ed was not designed for the member of Fred -and tribal taboos of cultures across the world against such behavior were safeguards against the inevitable infections associated with such behaviors -those that will return with a vengance when antibiotics once again lose their efficacy), are signs typical of societies in their death throes. Just remember, that for liberals and lefties of all stripes, perversions are resumé enhancers.

Freddie's picture

WTF?  Is that a JCP ad?  Or a NAMBLA recruitment poster?

Nice carpet.  Who said homosexuals had interior design skills.

Trimmed Hedge's picture

I clicked on the pic link & found this...

"Founded in March 2009 by Riese Bernard and Alexandra Vega and still run by a dedicated team of indentured masochists, Autostraddle is an intelligent, hilarious & provocative voice and a progressively feminist online community for a new generation of kickass lesbian, bisexual & otherwise inclined ladies (and their friends)."

GrinandBearit's picture

I feel sorry for those poor, confused kids.

I hope JCP goes to zero.

Agent P's picture

Straight Pants for the Gay Dad...coming to Bravo this fall. 

Widowmaker's picture

A lot of people have made a lot of good money on this one over the years.

Marketing faggots was the kiss of death on this once great company. Big-city fudgepacking doesn't cut it in flyover America.

JCP is done.

azzhatter's picture

But...but..but Cramer said buy buybuy

SheepDog-One's picture

Hey, just means all the more room to pile into FB!

Grande Tetons's picture

FB has a p/e of 200. That is a bargain compared to NFLX at 400.  What could go wrong? 

Ruffcut's picture

Got a putty good stake in this one.

My wife just went there yesterday spying on the big mall store. Not good news, but good news for me.

Oh and where are all the calls for kyle bass? Everyone fucks up once in a while

greatbeard's picture

>> Everyone fucks up once in a while

Not me bro, I do it on a regular basis. 

Magnum's picture

What kind of person wants to try on a pair of shoes before buying them? Amazans is for the smart guys.

Osmium's picture

It's easy to buy with Other Peoples Money

Caveman93's picture

Too bad Hasbro and Kenner haz no Starwars or GIJoe's toyz to bailz them outs with Dad's credit cardz!

X-Mas of 81 was the greatest EVA! Got me an AT-AT freaking HUGE! Dad dies still owing on it though plus interest. 

I do miss the Sears and Penny's Christmas Catalogs tho. 

kralizec's picture

New JCP slogan: Just Cash Please!

corporatewhore's picture

to buy the stock is one thing.  to be able to turn it around is a totally different animal.  It isn't capable of being turned around in its present format so you will need to close stores, fire employees, gut it and rethink how you can drive people in to buy crappy Chinese/vietnamese/pakistan products and still make a profit.  Who is your target market?  The aged, infirm, thieves?  The only people currently buying there are coupon mad clearance addicts who patiently wait for the store to give it every quarter or so in their clearance rack sales.  How can you be profitable only selling that shit?  Ron Johnson just expedited the death knell for this company and, to his credit, he did a hell of a job brownie!  JCP is a quagmire that anyone commonsense investor should avoid.

Ruffcut's picture

don't forget that asshole ackman, either.  You would have to be a fool to invest with that moron. Better to invest with madoff, at least his plan was solid.

NOTaREALmerican's picture

Re:  close stores, fire employees, gut it and rethink how you can drive people in to buy crappy Chinese/vietnamese/pakistan products and still make a profit.

Well, that's what has worked for every other store in the US for last 40 years,  sounds like JCP should try it too.

Dewey Cheatum Howe's picture

Considering the cliental they want to attract I would consider branching out and selling these for starters.

Seasmoke's picture

Must hold together for Hannukah shopping.

firstdivision's picture

Once GS says that JCP is a good short, I'm buying it hand over fist, and will loan a couple of kidneys to apply ample leverage.

Ruffcut's picture

goldass did the new stock offering and already told their muppets to short it.