With the numbers of 'real' enrollees in Obamacare looking dismal relative to government expectations, and the deadline for the first official details of the health law's enrollment figures due later this week, the administration has decided - in an oh so US Government-esque move - to change the rules. An enrollee is now defined as people who have purchased a plan (normal health insurance plan protocol) as well as those who have a plan sitting in their online shopping cart but have not yet paid. As The Washington Post notes, the disparity in the numbers is likely to further inflame the political fight especially in light of the fact that - for context - the average e-commerce shopping cart abandonment rate is 67%.
The fight over how to define the new health law’s success is coming down to one question: Who counts as an Obamacare enrollee?
Health insurance plans only count subscribers as enrolled in a health plan once they’ve submited a payment. That is when the carrier sends out a member card and begins paying doctor bills.
When the Obama administration releases health law enrollment figures later this week, though, it will use a more expansive definition. It will count people who have purchased a plan as well as those who have a plan sitting in their online shopping cart but have not yet paid.
“In the data that will be released this week, ‘enrollment’ will measure people who have filled out an application and selected a qualified health plan in the marketplace,” said an administration official, who requested anonymity to frankly describe the methodology.
The disparity in the numbers is likely to further inflame the political fight over the Affordable Care Act. Each side could choose a number to make the case that the health law is making progress or failing miserably.
So, yet again, the baffle em with bullshit propaganda machine that was once beholden only to the Chinese is now ubiquitous with political factions 'picking' - or manufacturing - the numbers that suit them - as opposed to ever facing up to the reality of unintended consequences and the end of the free lunch...