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CNBC Core Viewership Drops To Fresh Two Decade Low In November, Lowest Since 1993

Tyler Durden's picture


Lately, the CNBC management team and show producers, and certainly the Comcast C-suite, have been engaged in a flurry of activity: from the departure of the iconic money honey Maria Bartiromo, to the retention of virtually every nubile (and not so nubile) Bloomberg TV anchor, it seems the station that was once known for breaking and analyzing financial news is more focused on the perfect mix of TV anchors. Supposedly in lieu of relevant, actionable content, this will offset the boost viewership. Or so the thinking goes. Sadly this is the same sort of thinking that has made slideshows, kittens, and all-caps headlines an ubiqutous click bait fixture of web media. Unfortunately for CNBC (and perhaps explaining Bartiromo's decision to jump ship after decades of loyalty) it is not working. According to the latest Nielsen Research data, in November, CNBC's core 25-54 demographic saw its fourth consecutive month of declines, and dropped to just 31,000 - a declined of over 40% from a year earlier, and the lowest since February 1993: a fresh 20 year low.


Some other highlights. CNBC has seen a constant decline in its viewership starting with 2008 when it attracted a total of 274,000 viewers, and 88,000 in its demo, for its full day audience. Subsequently viewership dropped as follows:

  • 2009: P2: 226,000; 25-54: 75,000
  • 2010: P2: 208,000; 25-54: 65,000
  • 2011: P2: 199,000; 25-54: 60,000
  • 2012: P2: 171,000; 25-54: 52,000

And the full 2013 breakdown: P2: 147,000; 25-54: 42,000.

In short - total viewership has plunged by 46% in the total audiences, and by 52% in the demographic over the past five years. Which incidentally follows the volume of the "stock market" nearly tick for tick.

What this means is that Bartiromo may have been the latest high profile departure from the station, but she certainly won't be the last one - the writing on the wall is very clear.

The "good" news is that one can expect progressively more eye candy to grace the mute ticker, as instead of focusing on the only thing that matters to viewers - content - the station follows virtually all other dying legacy (and social) media in pursuing the lowest common denominator, which usually comes in high heels and a mini skirt.

Finally, if interest in CNBC is indeed comparable to overall retail (and institutional) participation in the market as many believe, then not only is the retail investor not coming back, ever, contrary to what the doctored propaganda from assorted funds would like to represent (because strength is always in herds, pardon, numbers) but Bernanke better hope that the "BT(F)D mentality" so eloquently popularized by the abovementioned now ex-CNBC anchor, never departs or else there will be nobody to pick up the pieces on the way down when the selling begins.


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Tue, 11/26/2013 - 23:44 | 4192798 gold mans sack
gold mans sack's picture

Free Francis Sawyer

Tue, 11/26/2013 - 23:57 | 4192816 ACP
ACP's picture

Murdoch should just put CNBC out of its misery and hire Santelli.

Would that be the ultimate fus ro dah, off the cliff death blow, or what?

Wed, 11/27/2013 - 00:31 | 4192891 TruthInSunshine
TruthInSunshine's picture

cnBSc has been really scraping the gutter, even by its own past lowly standards, for quite some time now.

This is probably why that lard ass, Maria Bartiromo, recently took her badonkadonk on over to FAUX Business Channel.

Wed, 11/27/2013 - 00:47 | 4192924 wee-weed up
wee-weed up's picture

CNBC is Obungler's biggest cheerleader!

Wed, 11/27/2013 - 00:49 | 4192930 wintermute
wintermute's picture

CNBC should watch RT and learn what the financial news really is, and how to report it properly.


Wed, 11/27/2013 - 01:52 | 4193009 icanhasbailout
icanhasbailout's picture

There's only so many ways you can rephrase "BTFATH" before people get it already.

Wed, 11/27/2013 - 02:24 | 4193035 bigkahuna
bigkahuna's picture

Buy The F'ing All Time High --> for anyone who was not sure.

Wed, 11/27/2013 - 07:54 | 4193241 GetZeeGold
GetZeeGold's picture



I'm definitely seeing a double top in that chart.....if I could short CNBC.....I would.

Wed, 11/27/2013 - 15:20 | 4194356 daveO
daveO's picture

Time to short was when they hired Jim C. He had 'fake' written all over him. I remember average people repeating his BS, and thinking the same thing as you, about 10 years ago.

Wed, 11/27/2013 - 02:27 | 4193037 Motorhead
Motorhead's picture

I guess even that Australian chick with the nice rack isn't enough to pull in the ratings.

The only thing that'll bring the viewers back is another dot-com-like bubble.  If everybody is making money in the market, then CNBC could have Joseph Goebbels and Lord Haw Haw on the floor of the NYSE and nobody would much care.  But it sure looks like retail investors have been burned too many times, so that bridge may have been burned.

Wait!  I know, I know, what CNBC really needs are more appearances by Dick "Oy Vey" Bove' or Fred "Iceland is great" Mischkin.  Straight as an arrow those fellas are.

Wed, 11/27/2013 - 03:02 | 4193052 Ham-bone
Ham-bone's picture

Finally, if interest in CNBC is indeed comparable to overall retail (and institutional) participation in the market as many believe, then not only is the retail investor not coming back, ever, contrary to what the doctored propaganda from assorted funds would like to represent (because strength is always in herds, pardon, numbers) but Bernanke better hope that the "BT(F)D mentality" so eloquently popularized by the abovementioned now ex-CNBC anchor, never departs or else there will be nobody to pick up the pieces on the way down when the selling begins.

Agree with the article and this paragraph until...when the selling begins...if there is no volume, if there is no market - then there is only a buyer with QEternity dollars to buy ever moar.  Serious, I have a funny feeling that much of the drop in volume is because a large part of the float is being "retired" just like the Treasury notes and bonds are being "retired" by the Fed.  Once purchased, these will never come back on the market and for all intents and purposes are dead...except for bonds they must be rolled but no issue once owned by the Fed or "foreigners" who are really represent the CB's...I have the funny feeling these equities are being retired and the total float is shrinking by trillions...nothing helps push prices higher than reducing the float and increasing the dollars with which to buy said float.  I have no proof but plenty of mud to sling.

When one thinks of the amount of liquid digital CB created 1's and 0's looking for a home...what should take place is at least an occasional equity sell off that ultimately drives interest rates lower...but since the equity market won't be allowed to sell off (so much liquidity), then not even a minor sell off is now possible to slosh money from risk to bonds so subsequently interest rates are higher (I know, 2.7% seems low...but think of Japan) and the Fed is slowing the very bubble they want to blow thus they can't slow bout the catch 22 of a centrally controlled market where you are coming and going all at once.  Being a market, the market(s) all by yourself must be confusing?!?  Just thinking of the reflexivity of trying to drive in so many directions all at once.

Wed, 11/27/2013 - 05:55 | 4193173 Supernova Born
Supernova Born's picture

From American Beauty:

Angela Hayes(CNBC): Yeah? Well, at least I'm not ugly!

Ricky Fitts: Yes, you are. And you're boring, and you're totally ordinary, and you know it.

Wed, 11/27/2013 - 07:42 | 4193233 Four chan
Four chan's picture

lol i havent watched in a few months, i flipped it on yesterday and couldnt beleive they still had things to talk about besides how much the fed was buying since thats all this market is and ever will be. market, snickers.

Wed, 11/27/2013 - 09:38 | 4193391 Crawdaddy
Crawdaddy's picture

I don't watch it at all unless someone posts a Santelli clip. I'm told they fired that Alan Baldwin guy.

Wed, 11/27/2013 - 03:46 | 4193103 Freddie
Freddie's picture

Only idiots watch CNBC and TV.   Why do people liked to be lied to and brainwashed by little serfs? Idiots actually pay for it too.

RT on the web is the best option.   F TV and F Hollywood.

Wed, 11/27/2013 - 04:49 | 4193144 Notarocketscientist
Notarocketscientist's picture

Tell Joe that

Wed, 11/27/2013 - 09:07 | 4193326 Keyser
Keyser's picture

I genuinely dislike that numbnut.

Wed, 11/27/2013 - 02:22 | 4193034 bh2
bh2's picture

I'm inclined to think Santelli (who first proposed a "Tea Party") will go to Fox.

Wed, 11/27/2013 - 03:56 | 4193115 Freddie
Freddie's picture

In short - total viewership has plunged by 46% in the total audiences, and by 52% in the demographic over the past five years. Which incidentally follows the volume of the "stock market" nearly tick for tick.

Volume?  LOL!  Maybe they can get the algos and robots to watch their shit?  

F CNBC and TV.

Wed, 11/27/2013 - 09:08 | 4193325 Ljoot
Ljoot's picture

> Free Francis Sawyer

Black Friday Sale!

Francis Sawyer 50% off.

Tue, 11/26/2013 - 23:49 | 4192805 Hulk
Hulk's picture

Articles about low CNBC viewership experience even lower readership  rate !!!

Wed, 11/27/2013 - 00:05 | 4192844 Xibalba
Xibalba's picture

in line with labor participation

Wed, 11/27/2013 - 02:53 | 4193059 Ratscam
Ratscam's picture

i guess viewership is up.

Wed, 11/27/2013 - 07:47 | 4193235 Running On Bing...
Running On Bingo Fuel's picture


Don't leave home without it.


Wed, 11/27/2013 - 08:53 | 4193304 Cacete de Ouro
Cacete de Ouro's picture

They have no idea, NO IDEA, what it's like out there!

Wed, 11/27/2013 - 03:45 | 4193104 Jumbotron
Jumbotron's picture

It's ok.  I'm sure CNBC's parent company GE is cooking up or war and/or a financial meltdown.

As the slogan goes....."GE....we bring good crises to light ."

Wed, 11/27/2013 - 09:06 | 4193321 Ljoot
Ljoot's picture

> GE is cooking up or war and/or a financial meltdown.

Or heating water with nuclear fission and/or a nuclear meltdown.


Wed, 11/27/2013 - 09:13 | 4193331 Singelguy
Singelguy's picture

GE sold NBC to Comcast a couple of years ago. Jeff Emmelt was Obama's biggest ass kisser so when Comcast took over, I was hoping the pro Obama propaganda would stop and be replaced by hard factual reporting and analysis. Alas, all we got was the same old shit. When will Comcast pull the plug on this shit show? I agree that RT is more interesting to watch.

Wed, 11/27/2013 - 09:21 | 4193351 all-priced-in
all-priced-in's picture

I think CNBC is now owned by Comcast.

Tue, 11/26/2013 - 23:50 | 4192806 nasa
nasa's picture

How about a live hanging of Cramer?   It would get me watching again...

Wed, 11/27/2013 - 00:03 | 4192841 knukles
knukles's picture

Maybe they could have him disembowel himself before the hanging.

Just a thought.

A quartering of Joe Kernan
And Sorkin, maybe a good turn of the rack before burning at the stake?

Wed, 11/27/2013 - 00:17 | 4192861 Double.Eagle.Gold
Double.Eagle.Gold's picture

Joe has a soul, he get's a pass in my book. Particularly if he's the next to take a walk.


I stopped watching when Dylan left.

Wed, 11/27/2013 - 05:36 | 4193163 disabledvet
disabledvet's picture

Dylan was good...he was on to this housing b.s. since day one. But what killed the "community" was the loss of even the pretense of journalistic integrity (same goes for fox I might add.) the folks with the money bought the propaganda has gone through the roof and reporting has dropped to zero. Maria still asks good questions...but at the wnd of the day there's no Walter Cronkite to remind people "we've lost the war." it's like..."yo, need to get out period" (and I'm the last person who should be saying that actually.) the informational value of the network still exists...they're the only market moving news on the Planet...even with darn near zero viewership and ZERO on-line presence it is still a must watch for traders and "company men." having said that they have ZERO communication strategy with the viewer and obviously wouldn't even know the concept of integrity (journalistic or otherwise) if it flashed a badge and said "today's the day we're gonna start arresting yuze guys." in other words they have utterly failed to create a bond of trust with the're better off watching Seinfeld or MASH re-runs. comedy is all about the pretense of truth...and great journalists delve deep into the incongruity of existence...especially your own.

Wed, 11/27/2013 - 09:43 | 4193399 Crawdaddy
Crawdaddy's picture

Television is full of Walter Cronkites today, which is the problem. Endless politicization of everything, ideology turned up to eleven, transforming the culture one twerk at a time.

Wed, 11/27/2013 - 00:10 | 4192850 ACP
ACP's picture

I'd rather see The Rock perform a duel midget tossing of both Cramer and Bloomberg off the Empire State Building.

Live, of course.

Wed, 11/27/2013 - 09:33 | 4193383 HowardBeale
HowardBeale's picture

How about shackling everyone at CNBC--including the gang of thugs that has already run (except Ratigan)--in times square, nude, and provide water-boarding equipment for any victims that happen to pass through. I know I would happen to pass through--just after drinking the biggest outlawed soda I could find...

Wed, 11/27/2013 - 15:32 | 4194417 daveO
daveO's picture

With his picture of Lenin, on one side, and one of Herman Goebbels on the other.

Tue, 11/26/2013 - 23:50 | 4192808 bubblemania
bubblemania's picture

Bullish for equities

Tue, 11/26/2013 - 23:50 | 4192809 Midas
Midas's picture

Lauren Lyster's legs could fix that voyeurship, I mean, viewership problem.

Tue, 11/26/2013 - 23:54 | 4192821 knukles
knukles's picture

And on top if it all, she's got a brain!

If the money honey were still at CNBS then none of this woulda happened.
rolling eyes

Wed, 11/27/2013 - 00:17 | 4192865 Double.Eagle.Gold
Double.Eagle.Gold's picture

I never punched a woman,

but I considered it every time Erin Bernett appeared.



Wed, 11/27/2013 - 00:22 | 4192874 Midas
Midas's picture

A-cup Erin.  Can women be douchebags or is it only men?

Wed, 11/27/2013 - 02:06 | 4193025 ebworthen
ebworthen's picture

I love an A-cup with an innocent face.

Erin with Mark Haines was watchable, but when push came to shove CNBC kissed Wall Street tossed Wall Street's rid of Dylan Ratigan and anyone who questioned the Ponzi scheme.

Now they don't have viewership because it's all bullshit and people know it.

Non-stop drivel except for the rare Santelli truth.

May as well go to Yahoo Finanace pages.

Wed, 11/27/2013 - 05:41 | 4193165 disabledvet
disabledvet's picture

Mark Haines died...and that place went with him. The folks who pay for those shows know it too. "all about the ME in Media" and never about trying to explain something to people...say like..."going over Niagra Falls in an inner tube is dangerous!" for example. I mean give me at least a back drop of Musk launching rocket number three so I can at least watch in real time what real money is. CRAZINESS!

Wed, 11/27/2013 - 06:38 | 4193200 WilliamJGreene
WilliamJGreene's picture

Joe must Go.

Wed, 11/27/2013 - 03:54 | 4193112 Jumbotron
Jumbotron's picture

Michelle is DEFINITELY NOT A-cup


Wed, 11/27/2013 - 09:47 | 4193411 azzhatter
azzhatter's picture

The thing with that MCC is she looks like she could give a good dirty porn star type blowjob and actually enjoy it. Nice sloppy one

Wed, 11/27/2013 - 10:07 | 4193458 Keyser
Keyser's picture

I dunno, there is something about her on-air persona that makes me want to slap the taste out of her mouth -or- perhaps just shove something in her mouth to shut her up. 


Wed, 11/27/2013 - 17:03 | 4194821 Jumbotron
Jumbotron's picture

Yeah...she is a self righeous bitch at times.  And too idealistic and ideological with the whole Libertarian theme.  Makes me think she worships at the altar of Ayn Rand.

Wed, 11/27/2013 - 02:27 | 4193038 yogibear
yogibear's picture

Lauren Lyster was much better on RT. 

On Yahoo she sounds like a female version of Henry Blodget.

Wed, 11/27/2013 - 10:31 | 4193497 Blano
Blano's picture

Plus she's all covered up.

Tue, 11/26/2013 - 23:50 | 4192810 Shizzmoney
Shizzmoney's picture

How are the other stations doing? I know people also don't watch Bloomberg (some of their content is better), and Fox Business is more of a niche channel (which will fit Maria, because then she can do her pro-banker rants when SHTF).

All financial stations ratings are down.  Why? MOST OF US DON'T HAVE ANY FUCKING MONEY FOR STOCKS

Tue, 11/26/2013 - 23:58 | 4192831 knukles
knukles's picture

Ya know, that CNBS out of Asia is not bad at all.
Especially good muted

Now, if it's a tossup between CNBS and old COPS reruns, I'll take COPS any day.  Been trying to catch the one where the guy with the mullet gets Tazered in the nuts again,

Tue, 11/26/2013 - 23:50 | 4192811 LetThemEatRand
LetThemEatRand's picture

And in other news, shit stinks.

Wed, 11/27/2013 - 00:58 | 4192936 wee-weed up
wee-weed up's picture

"Mine don't! - Just ask muh MSM!"  -- Obama

Tue, 11/26/2013 - 23:53 | 4192818 doublesharp
doublesharp's picture

Joe Kernan should flee.

Wed, 11/27/2013 - 10:07 | 4193461 Keyser
Keyser's picture

He should flee while he can, otherwise there is a keel hauling in his future. 


Wed, 11/27/2013 - 11:00 | 4193556 Pegasus Muse
Pegasus Muse's picture



As the global economy dies

And the forces of evil arise

Forget about guns

Beware of the ones

Who have cornered the market in lie 

--The Limerick King

Wed, 11/27/2013 - 11:10 | 4193563 Pegasus Muse
Pegasus Muse's picture

"The truth that makes men free is for the most part the truth which men prefer not to hear." --Herbert Agar


Kernan's an arrogant ass Elite,

condescending & crass

A puppet, a shill

He's high on blue pill

A moron in need of some class

--The Limerick King


I feel that by having CNBC on I have my pulse on the bottom 20% of the gene pool.

--Rudolf E. Havenstein@RudyHavenstein

Tue, 11/26/2013 - 23:53 | 4192820 ToNYC
ToNYC's picture

They could do hand-spinning signs of stock symbols to attract traffic.

Tue, 11/26/2013 - 23:55 | 4192823 atomicwasted
atomicwasted's picture

Cramer is a hack.  I used to enjoy the opening bell morning show with Faber and Kernan and that guy who's dead.  I didn't agree with everything, but they presented a variety of views and they were entertaining.  Now, with Cramer, it's just more of him hacking up verbal hairballs and cheerleading Apple.  I will watch for about 5 minutes at the opening bell and then switch it off.

Wed, 11/27/2013 - 04:54 | 4193147 Notarocketscientist
Notarocketscientist's picture

I don't look at any MSM news - I only look at ZH

Wed, 11/27/2013 - 05:56 | 4193175 disabledvet
disabledvet's picture

we are it actually. that's the irony...they watch us not the other way around...I would say there's a "strategy" with ZH but there is communication here...and thus a brand. those of us who have been here a while have branded ourselves as well...we obviously aren't be compensated for said achievement by and large...but the difference between being watched and being listened to is the difference between having a communication division and having a point of view. the irony of course is that none of us could care less about "the audience." and that's why people love this place..."fuck the bullshit" is a great way to attract attention. when you throw in "the added value of truth"...lethal combination. Can't speak to how much news feed we actually generate here (Twitter is absolutely ESSENTIAL in the news business) but we are "under surveillance" for a reason...and obviously it's not because we're "dangerous." We're on a journey here and a lot of people (basically the whole planet in my view) are still tagging along.

Tue, 11/26/2013 - 23:55 | 4192826 GeorgesamaBushLaden
GeorgesamaBushLaden's picture

Good!... Fuck all the CFR controlled MSM.... The only thing that can help their ratings is another 9-11 magnitude false flag attack. Probably one coming sometime soon.

Wed, 11/27/2013 - 03:50 | 4193107 Freddie
Freddie's picture

+10 million

F TV and F Hollywood!

Wed, 11/27/2013 - 06:44 | 4193203 DeadFred
DeadFred's picture

It would suck for them if the attack takes down the grid though.

Wed, 11/27/2013 - 00:01 | 4192839 Seasmoke
Seasmoke's picture

Pay per view Cramer in electric chair !

Wed, 11/27/2013 - 02:29 | 4193040 yogibear
yogibear's picture

I would like to see Cramer getting chased around by alligators.

He'll feel right at home with a den snakes. 

Wed, 11/27/2013 - 10:09 | 4193465 Keyser
Keyser's picture

Where are the sharks with frikkin' laser beams on their heads when you need them.


Wed, 11/27/2013 - 11:52 | 4193737 optimator
optimator's picture

I'd watch a comedy show with Liesman, Bernanke and Cramer doing some real work for the first time in their lives.  Work like building a deck, repairing a plugged toilet, and best of all, making little ones out of big ones.  Years from now the videos would replace those old Three Stooges short features. 

Wed, 11/27/2013 - 00:07 | 4192846 optimator
optimator's picture

Liesman and Cramer and their "guests" would make for a great comedy show.  I always wonder why they yell when the market is up and whisper when its down.

Wed, 11/27/2013 - 02:28 | 4193039 Motorhead
Motorhead's picture

Liesman is just such a putz that he's almost like a comic figure.

Wed, 11/27/2013 - 10:13 | 4193471 Keyser
Keyser's picture

Like a comic figure? He could double as a snoid with his head stuffed so far up Bernanke's ass. 


Wed, 11/27/2013 - 11:48 | 4193724 optimator
optimator's picture

I've always wondered if Liesman is employed by the Fed.  Watching him in the front row of any Bernanke press statements is hilarious, as he always asked the "right" questions.

Wed, 11/27/2013 - 00:11 | 4192852 starman
starman's picture

I'd love to see some of the hot CNBC anchor babes get it on! Forget Cramer and Leisman the two fucking no good clowns!

Wed, 11/27/2013 - 00:13 | 4192854 stinkhammer
stinkhammer's picture

Shut the fuck up Jim Cramer, god enough already

Wed, 11/27/2013 - 00:18 | 4192867 The Fonz...befo...
The Fonz...before shark jump's picture

no retail investors left and HFT machines don't watch TV

Wed, 11/27/2013 - 00:50 | 4192879 Dr. Engali
Dr. Engali's picture

It's to be expected for an all day infomercial with the same greaseballs coming on teevee day after day pumping stawks. If anybody comes on with any real critical analysis the idiot talking heads talk right over them.

Wed, 11/27/2013 - 00:25 | 4192881 Ignorance is bliss
Ignorance is bliss's picture

I'd like to see hot nubile money chicks give the financial news in the nude. I'd tune it for that. 


Wed, 11/27/2013 - 08:36 | 4193266 cowdiddly
cowdiddly's picture

I wound not watch cnbc if they installed a brass pole in the center of the anchors desk and I had a fistful of dollar bills.

cnbc the US version of Pravda\

We still love Santelli but watching liesman for more than 3 minutes makes me want to punch out my screen.

Wed, 11/27/2013 - 10:15 | 4193476 Keyser
Keyser's picture

Agree with Rick Santelli, he tells it like it is and we need more like him if this country is to survive. 

I have a growing list of people that I cannot stand to see or hear on the tube. LIESman is near the top of the list. 

Wed, 11/27/2013 - 00:35 | 4192900 XRAYD
XRAYD's picture

CNBC is being "tapered". Send Kernan to Fox biz with Maria where they like to blow ... and use cnbc as a shopping channel for stocks.

Wed, 11/27/2013 - 08:57 | 4193310 Papasmurf
Papasmurf's picture

That business model won't work.  Shopping channels always sell gold.

Wed, 11/27/2013 - 10:20 | 4193482 Keyser
Keyser's picture

That's all Cramer's show is, he's a clown that invites company CEO's on air to blow smoke up the viewer's ass. Pump-and-dump refined to an art form.

I will never forget Cramer's call on Lehman.


Wed, 11/27/2013 - 00:37 | 4192902 Make_Mine_A_Double
Make_Mine_A_Double's picture

It hasn't been the same since that alci they used to have on went for last call.

I always felt better about my drinking knowing whatever time of day it was he was already at Mahogany Ridge before me.

Wed, 11/27/2013 - 00:41 | 4192913 Bay of Pigs
Bay of Pigs's picture

Fuck the BlowHorn. Burn the place down. They would not be missed by anyone.

Wed, 11/27/2013 - 00:49 | 4192928 bonzo112358
bonzo112358's picture

When I first started investing back in 2007 I admit I watched CNBC, Mad Money and Fast Money (which actually wasn't a bad show when it first started.  Who didn't like Macke's purple crayon).  I also ignored all the signs in 2008 when the market kept going higher in the face of bad news items and listened to all those bulls that kept saying 'this is a non-event' or 'the housing crisis is under control' etc....  Anyway, long story short, aside from watchig CNBC Asia to see the futures I don't drink the koolaid no more.  Here is a good article from a former Kudlow contributor that also got tired of everything being bullish all the time.  So he wasn't allowed to play anymore.

Wed, 11/27/2013 - 07:23 | 4193225 BandGap
BandGap's picture

Sign of the times. If you look at the charts CNBC did their best during a crisis. But since they push sunshine and ponies 24/7 no one believes it anymore. People caught on to the snake oil sales.

I never got Krammer. He picked the worst stocks pretty much most of the time, was visually unappealing and generally stunk. Yet year after year they pushed that asshole in front of the camera.

I was a steady viewer up until 2002 and then only occasionally checked in. Funny, but when you do that you really get a sense for what little these assholes know.

Wed, 11/27/2013 - 10:28 | 4193491 Keyser
Keyser's picture

Here is the riddle. Why would a founder / owner of a hedge fund give it up to be an on-air personality for a financial channel? 

Here's a link to an old article, but states the case.


Wed, 11/27/2013 - 08:59 | 4193315 Papasmurf
Papasmurf's picture

Jeff Macke's meltdown about the car people in crazytown was the last rational event on that channel.  They were all coming off the rails then. 

Wed, 11/27/2013 - 00:58 | 4192955 Enough Already
Enough Already's picture

I only tune in to CNBC to watch Rick Santelli. 


Give him more than three minutes, more people might watch.

Wed, 11/27/2013 - 01:00 | 4192958 kw2012
kw2012's picture


Why does anyone need to watch CNBC anymore?


The Fed is addicted to QE and couldn't get off the junk if it tried, so it's bubble mania all over again where most stocks just keep going up.


Most CNBC talking heads certainly won't be telling anyone to put their money under the bed until its too late. 


Oh and if I have to hear one more blip about the Oracle of Omaha I will throw up.

Wed, 11/27/2013 - 01:14 | 4192973 KennyW
KennyW's picture

I stopped watching when they fired Dylan Ratigan.

Wed, 11/27/2013 - 01:23 | 4192990 jonjon831983
jonjon831983's picture

Just watch something else instead of CNBC, but out for your pr0n habits: "Top-Secret Document Reveals NSA Spied On Porn Habits As Part Of Plan To Discredit 'Radicalizers'"


Not that I have anything to worry about... you know... Trannies... midgets... umm... uh oh.

Wed, 11/27/2013 - 07:34 | 4193226 swedish etrade baby
swedish etrade baby's picture

THose islamic fundamentalists are only gathering evidence of how decadent the west is:) 

Wed, 11/27/2013 - 01:57 | 4193013 AngelEyes00
AngelEyes00's picture

I stopped watching CNBC when they started doing special effects of whizzing crap past my face every 3 seconds.  What are we, a bunch of mentally challenged idiots that cannot keep concentrating unless the screen is refreshed every few moments?  Actually, I'm educated enough to know those are subliminals they are attempting to tatoo to my subconscious.  That's not ok with me, so I ousted them as a channel surfing destination.  I wonder how many others got sick of it also.


Wed, 11/27/2013 - 08:44 | 4193291 Zadig
Zadig's picture

What are we, a bunch of mentally challenged idiots that cannot keep concentrating unless the screen is refreshed every few moments?


I believe most of their viewers are products of the public school system, so "yes" is a safe answer.

Wed, 11/27/2013 - 01:58 | 4193016 ebworthen
ebworthen's picture

Now all they need is for the SHTF again and people will be like "WTF!?" and tune in again to endless loops of a guppy like Bernie Madoff being blamed and Hank Paulson's replacement saying why we must bail out the banks, insurers, and corporations that caused the crash (all over again).

Wed, 11/27/2013 - 02:22 | 4193033 besnook
besnook's picture

cnbc viewership levels could be an indicator of an imminent bear market. why watch financial news when the consensus is qe 4ever means bull market forever? low viewership numbers means complacent investors not needing to watch every tick. when everyone is right something is about to go wrong.

Wed, 11/27/2013 - 03:43 | 4193102 yofish
yofish's picture

It's late, and I'm drinking too! Here's to incoherence!  

Wed, 11/27/2013 - 06:10 | 4193183 disabledvet
disabledvet's picture

they really need to rip into somebody. John Petersen at Seeking Alpha is my prime target actually. This brilliant and rich as he is...has been hocking a phucking penny stock for ten straight damn years...and then continues to rip into Elon Musk as Elon proceeds to become one of the richest men I human history in about 5 months. obviously I have nothing against John Petersen...sure he's a fine Swiss bank loving, tax evading douche who had one "non stupid idea" and that was that. But there is ZERO spirit with that guy. "he won, you lost. hahahahaha." oh, yeah? REALLY? Elon Musk has set about the task to change the way we live...of course it's a crazy idea. Guess which one'e the billionaire launching rockets? Same goes for Buffett..."my dad never gave me a train set when I was kid so I bought the whole company." Petersen and Co. simply never get that...overachievers achieve because they're still putting their sticky fingers in the Candy Jar. Put that idea on CNBC and you'll see ratings go through the roof. Bring in Sigmund Freud..."let's talk money now assholes." in theory we could do that here actually...

Wed, 11/27/2013 - 02:23 | 4193032 Colonel Klink
Colonel Klink's picture

The whole MSNBC/CNBC is a line up of liars, spinmeisters, shills, and Obama sychophants.  Rocky Maddow, Chris "my leg tingles" Matthews, Al "Ima fukkin racist" Sharpton, etc.  I'm surprised I haven't thrown something through the TV when I pass the channel.

My suggestion to them.  Start telling the truth, stop presenting the news like it's some fucking variety show.  Journalism is dead, I guess it's just a sign of the time.  Media is coopted and in complicity with government, so now all FOUR branches of "gubmint" are cooperation with the FED.

Wed, 11/27/2013 - 02:34 | 4193046 yogibear
yogibear's picture

Santelli should leave  that bucket shop they try and coin as journalism.

Liesman is held up as some expert. What a joke.

Wed, 11/27/2013 - 02:57 | 4193065 Colonel Klink
Colonel Klink's picture

LIESman, another word that should be spelled like eCONomy.

Wed, 11/27/2013 - 03:07 | 4193068 xamax
xamax's picture

Best sign that retail investors are not invested, so do I and stopped watch since a year or so

Wed, 11/27/2013 - 03:20 | 4193073 Atomizer
Atomizer's picture

Does it really matter? This syphoned crony boardroom media department will just blame it on the lost on Money Honey ad income. Pink slips will follow..


Just for kicks & shits, can I phone the NSA & homeland security that this board member may go postal? You best check the SEC on his/her trading gains to sell off the company valuations.

The half black cracker will continue to protect the ACA stoned MMT catastrophe.

Cracker - Low

Wed, 11/27/2013 - 03:22 | 4193075 I Write Code
I Write Code's picture

But y'know what, the CNBC web site is probably the best NBC property going right now, with some pretty good original content almost every day.

The channel ... I dunno, I see it muted in the trading rooms and like that, but does anyone ever actually watch it and with the sound on?

I mean, what's there to say anymore, just show a still pic of Bernanke's face and play Sousa marches.

Wed, 11/27/2013 - 04:24 | 4193128 Atomizer
Atomizer's picture

Correct, muted to run fake numbers. I have figured out which Hotels/Airports/Government subsidized news who run CNN vs. Fox. So when you go to a big box company to fill out an employment application, just look at TV channel.


Let’s have fun..  

How Loyal Are our Customers/Vendors who we pay to keep the channel on all day?

Wed, 11/27/2013 - 03:53 | 4193083 Atomizer
Atomizer's picture

Don’t forget that refrigerator is telling you something about calling to refill the Obamacare nutrient food requirements to sustain the Government healthcare coverage plan. If you miss the first alert, your pants will text you. Don’t resist. Embrace the new world we’re told from CNBC.


Big Black - Bad Penny


Wed, 11/27/2013 - 03:39 | 4193094 HaroldWang
HaroldWang's picture

You do realize this rating is meaningless. While  CNBC sucks they are viewed on mobile or desktop hence the false reading from Nielson. Old metrics measuring the shift in streaming is naive and silly.

Wed, 11/27/2013 - 06:28 | 4193192 disabledvet
disabledvet's picture

they have global reach and a global audience. meh. Miley Cyrus matters more. in television "you've gotta build 'em up before you tear them down." there is no greater wisdom than all markets are in fact "market folly." the strory is housing? wow...that pushes the watchometer...about a milibar. they have zero relationship with the cognescenti actually (see below) and this they miss out on the whole thing. Larry Ellison wrecked a 100 million dollar boat this past air time for that on CNBC? hahahahaha. pathetic. Elon Musk fires a rocket into space that blows an engine...but still maintains structural integrity and "could have completed the mission but for NASA." not news? REALLY? these are truly dramatic events...involve real life, real money..."a time to go broke." and what do I hear? friggin crickets chirping. people want to BE these people...something larger than life...these folks ARE real. this is not a game. here's food for thought: has had a plan for twenty years and is still executing on it. what is it? why does Bezos' plan work "when all anyone says is that it shouldn't"? that gets people interested...that gives people a reason to watch "your music video." in other words "there's planning involved here." well...take a look at execution and tell me they've failed. Don't even get me started on Netflix.

Wed, 11/27/2013 - 03:41 | 4193097 yofish
yofish's picture

Loook at the chart. Notice how it has gone up down and up down, kinda like the stock market over the same time? So Durden has a hard on for CNBC, will he come back and post that their viewers have increased? NOT. I do not understand how it is that when a guy gets a good gig that he has to expand his limited ego to the extents of becoming stupid. Of course, it boosts him to have a bunch of slobbering lickspittle's do god's work afterwards. ZH is the WRH for the special self-appointed cognoscenti. 

Wed, 11/27/2013 - 07:53 | 4193240 SmallerGovNow2
SmallerGovNow2's picture

yofish the nebbish has spoken...

Wed, 11/27/2013 - 04:46 | 4193139 Notarocketscientist
Notarocketscientist's picture

Feel free to forward this to

Wed, 11/27/2013 - 10:01 | 4193453 azzhatter
azzhatter's picture

Should be joe kernan @

Wed, 11/27/2013 - 04:52 | 4193145 mathdock
mathdock's picture

Kelly Evans is no-nonsense and knows her stuff.  best during small groups of substance.  Best I've seen of any anchor.  Right voice, right pace. serious.

Wed, 11/27/2013 - 08:33 | 4193276 Everybodys All ...
Everybodys All American's picture

I like her but the network is fatally flawed as the agenda is driven by the Obamabot WH sycophants.

Wed, 11/27/2013 - 06:30 | 4193194 Sechel
Sechel's picture

Everything said here about CNBC and I will offer one more reason.

If everyone believes the stock maret is fixed by the Fed and it seems that the s&p 500 level is something the Fed looks at then why bother attempting to get an informational edge when the game is fixed by Bernanke.

Wed, 11/27/2013 - 06:51 | 4193209 toomuchtom
toomuchtom's picture

Well, what should CNBC management expect. With high-caliber on-air talent, providing wisdom gained through years of market analysis filling their airtime I find it harder and harder to justify time spent listening to their cheer-leading drivel. Kayla Towshee! Kelly Evens! Are you kidding? If I need to exposure to the thoughts of inexperienced youngsters, I would rather pick up the phone and speak with my children, nieces and nephews.

Wed, 11/27/2013 - 06:55 | 4193210 orangegeek
orangegeek's picture

Santelli rants are entertaining and that's about it for CNBC

Wed, 11/27/2013 - 06:56 | 4193211 surf0766
surf0766's picture

Do they think all people are stupid.

Wed, 11/27/2013 - 06:58 | 4193212 frednash
frednash's picture

if you tyler were on cnbc...

Wed, 11/27/2013 - 07:14 | 4193220 I am Jobe
I am Jobe's picture

CNBC was GE's cheerleader and them became the mouth piece for losers-Look at them all, pathetic humans peddling crap. Might as well shut the channel down. Fuck em

Wed, 11/27/2013 - 07:36 | 4193229 buzzsaw99
buzzsaw99's picture

people got tired of puking in their mouths

Wed, 11/27/2013 - 08:16 | 4193257 El Hosel
El Hosel's picture

Fuk Yeah! Thats the Ticket, more eye candy with that ticker. Maybe they can offer an Auto UN-MUTE option for the Rick Rants. Its a little inconvenient to have to watch for those.

Wed, 11/27/2013 - 11:33 | 4193665 optimator
optimator's picture

The only thing that could help their ratings would be some big time wardrobe malfunctions.

Wed, 11/27/2013 - 08:30 | 4193271 overmedicatedun...
overmedicatedundersexed's picture

cnbc fills the airports lounges with the image of a functioning economy-look every thing is normal, no really America is just fine, it's all good,black funded by some alphabet agency to sooth the eyes wide shut crowd and discredit the skeptics.

Wed, 11/27/2013 - 08:32 | 4193273 sunnyside
sunnyside's picture

Trish Regan was responsibe for my carpal tunnel syndrom on my right wrist.  She left (I don't get Bloomberg) it healed up.

Wed, 11/27/2013 - 08:35 | 4193280 Peter Pan
Peter Pan's picture

The 31,000 must be real couch potatoes without remote controls who are too lazy to get up and change the channel.

Either that or they are making CNBC compulsory viewing (punishment) in jails.

Wed, 11/27/2013 - 09:04 | 4193319 Ljoot
Ljoot's picture

Exactly. The Strate should prop up its propaganda channel ratings with all those captive eyes of its incarcerated.

Make 'em all sign up to Obama's twatter account too. Oh, what? They already did that??


Wed, 11/27/2013 - 09:11 | 4193330 grunk
grunk's picture

I think that's considered cruel and unusual punishment.

Wed, 11/27/2013 - 09:06 | 4193322 grunk
grunk's picture

I keep hearing a CNBC commercial where some guys fix up old cars and flip them for big bucks.

Next Cramer will be going to storage locker auctions.

Wed, 11/27/2013 - 09:22 | 4193352 wisehiney
wisehiney's picture

Buffett says liesman's fine, but becky's quicker.

Wed, 11/27/2013 - 09:29 | 4193372 HowardBeale
HowardBeale's picture


I get more views than that on my Youtube channel before noon. The sad part of this story is that they have been committing the crime (cheerleading gambling so JPM/GS could sack America and the World) for so long, that it is now obvious to three-year-olds (that aren't distracted by their Babybook pages and their I-phone Pacifier-apps) that it has been a criminal organization; and what? They are all just going to be allowed to slither away with their part of the take like Whoriromo?

Wed, 11/27/2013 - 09:35 | 4193386 Village-idiot
Village-idiot's picture

Wasn't NBC the network who were forced to admit to doctoring the Zimmermen tapes? Wern't they caught a few weeks later doing it again?

Do these people really think the average person in the street is completely devoid of intelligence?

Wed, 11/27/2013 - 09:53 | 4193434 Yellowhoard
Yellowhoard's picture

When I watch CNBC, I drink a shot of tequila every time the host shouts down a guest that challenges the legitimacy of the Fed or says something positive about gold or is bearish on the market.

It takes the edge off but my tequila bill is eye popping.

Wed, 11/27/2013 - 11:46 | 4193710 loveyajimbo
loveyajimbo's picture

Bashir can't help... his mouth is full of fresh squeezed merde'

Wed, 11/27/2013 - 12:02 | 4193772 Pretty Vacant
Pretty Vacant's picture

Huh?  The bullish propaganda has been spot on since 2009.  Perhaps people know this will not end well?  No need to be educated on the markets when the fed is @ their backs?  Wait till the markets tank and CNBC is still in propaganda mode to get the mass exodus.  Likewise, a site like ZH, with the present contrarian slant, must also struggle for traffic. 

Wed, 11/27/2013 - 12:36 | 4193894 Dewey Cheatum Howe
Dewey Cheatum Howe's picture

Articles like these keep leading me to the conclusion the only viewership left for CNBC is primarily zerohedge subscribers who only watch so they can bitch about how much CNBC sucks.

Wed, 11/27/2013 - 22:19 | 4195757 Cashcollateral
Cashcollateral's picture

Can we invert this graph and superimpose it on the S&P? I sense negative correlation.

Thu, 01/23/2014 - 17:10 | 4360212 Brett in Manhattan
Brett in Manhattan's picture

I feel for the poor Erin Burnet clone, Kelly Evans. It's 20 degrees outside, and they have her wearing sleeveless tops in an effort to draw male eyeballs.

I can just see her saying, "I'm freezing!"

And her producer responding, "Suck it,up, honey. We need the ratings."

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