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Black "Weekend" Shopper Traffic Down 4% Led By Plunge In Electronics

Tyler Durden's picture




 

Over the Thursday-Sunday Black "Weekend", Shoppertrak reports that traffic fell a notable 4% from last year with sales up a measly 1% - very much in line with our expectations of a weak holiday spending season. Total in-store shopper traffic increased by 9.4% in the apparel sector, while traffic in the electronics sector decreased by 6.5% for that same time period. Regionally, traffic fell the most in the Northeast (-9.8%) and the Midwest saw the largest drop in sales (-2.9%) with only the West increasing notably (+5.5%).

 

 

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Tue, 12/03/2013 - 10:25 | 4209775 Shizzmoney
Shizzmoney's picture

NO ONE HAS ANY FUCKING MONEY!!!!1111

Tue, 12/03/2013 - 10:36 | 4209816 yogibear
yogibear's picture

Welcome to 2014! Obamacare going to swipe more money from you in the coming year and in the future.

In the meantime the politicians are scheming on how they can take  more to pay for their deficits.

The FSA has been expanding, more people falling off the employment ranks and into Social Security Disability and other entitlements. 

More government spending going forward.

Tue, 12/03/2013 - 10:53 | 4209883 Headbanger
Headbanger's picture

These results are not as bad as I expected but I think it may well be the "last hurrah" for the consumer with Obamacare killing the patient now!

I wonder what the Thanksgiving travel numbers look like?

Tue, 12/03/2013 - 11:04 | 4209929 duo
duo's picture

you mean not every family has an extra $600 a month to spend on Obamcare?

Tue, 12/03/2013 - 12:01 | 4210189 insanelysane
insanelysane's picture

Also not helping was the weather.  As cliche as it might be, most of the country had an artic blast for a week prior to Thanksgiving causing people to start thinking about heating costs.  The economy skated last year on warmer than normal temps.  This year is not setting up that way.

Tue, 12/03/2013 - 13:13 | 4210538 666
666's picture

It's interesting to note apparel, which can be considered an essential item, is outselling non-essential things like electronics. If the gubmint wasn't telling us that the economy is doing well, unemployment is declining and inflation is practically nonexistent, I would come to the wrong conclusion that people are tightening up and becoming more desperate and unsure about their future.

 

Silly me!

Tue, 12/03/2013 - 11:22 | 4210011 Freddie
Freddie's picture

Melly Clistmas Mister Rawrence!

http://www.youtube.com/watch?v=6f3M_ulxDtQ

 

Tue, 12/03/2013 - 15:19 | 4211054 kchrisc
kchrisc's picture

Not quite correct, as the criminals of government and the banksters have money. Your and my money to be specific.

 

"Is it time for the guillotines yet?!"

Tue, 12/03/2013 - 10:26 | 4209784 Dr. Engali
Dr. Engali's picture

Personally I'm holding out for ObamaClause to deliver my Obama flatsreen propoganda machine to sync with my Obama tracking phone.

Tue, 12/03/2013 - 10:31 | 4209803 RSloane
RSloane's picture

Doc thanks for my first laugh of the day.

ObamaClause......Haha

Tue, 12/03/2013 - 10:44 | 4209849 Dr. Engali
Dr. Engali's picture

Anytime Sloane. I hope you had an enjoyable Thanksgiving. It was good to take a break from this mess for a while.

Tue, 12/03/2013 - 10:26 | 4209785 Cdad
Cdad's picture

Good!  Perhaps, the Revolution of the Closed Wallet has begun!

Refuse to spend money on anything except necessities...until the criminal syndicate of Wall Street, led by Ben Bernanke, is prosecuted and jailed.  And further, until the TBTF banking structure that Ben Bernanke has put in place...is torn down.

Tue, 12/03/2013 - 10:38 | 4209825 yogibear
yogibear's picture

"Refuse to spend money on anything except necessities"

Starve the government socialist monster.

Tue, 12/03/2013 - 10:47 | 4209865 Headbanger
Headbanger's picture

Please say scotch is a necessity!!  And more reloading gear..  Please!!

Tue, 12/03/2013 - 10:51 | 4209881 SheepDog-One
SheepDog-One's picture

Alcohol is without any doubt a necessity in these times. 

Tue, 12/03/2013 - 10:59 | 4209909 Cdad
Cdad's picture

I would not argue your broader point, Dog.  However, I would say "scotch" is not a necessity....while perhaps saying moonshine is.

Tue, 12/03/2013 - 11:23 | 4210015 Toolshed
Toolshed's picture

Ya know, it's a lot easier to grow "hemp" and it has fewer negative side effects. Just sayin.

Tue, 12/03/2013 - 11:50 | 4210101 El Vaquero
El Vaquero's picture

I tried it once and didn't like it.  It was probably all of the beer and tequila that I had consumed prior that made it bad, but fuck, I went from having my mind not know what was going on due to the alcohol to becoming aware of what was going on while my fucking body quit working.  Then I wound up hanging over a fence for about a half hour puking my guts out, then having 3 people help me up some stairs where I promptly used a package of toilet paper as a pellow right next to the toilet because there was no way I was going to be able to walk from the bed to the toilet every time I needed to puke. 

 

But, growing the corn/barley/grain, harvesting it, malting it, gristing it, fermenting it, then distilling it does sound like a lot more work than growing some weed. 

 

PS:  NSA, DEA and FBI, the statute of limitations has long since expired on that one, so fuckoff.

Tue, 12/03/2013 - 13:02 | 4210501 General Decline
General Decline's picture

"probably all of the beer and tequila that I had consumed prior that made it bad"

Bingo. Try it dry nextime. You'll find it to be quite a different experience.

Tue, 12/03/2013 - 20:05 | 4212039 Proofreder
Proofreder's picture

But, growing the corn/barley/grain, harvesting it, malting it, gristing it, fermenting it, then distilling it does sound like a lot more work than growing some weed. 

Well, yes, if you want to do that complicated stuff.  

Most 'shiners just dump 20 lbs of cracked corn into a 55 gallon drum, add water, brewer's yeast, and 50 lbs of cane sugar.  Stir as necessary and distill off the good stuff after the scum on the surface of the drum falls in.  White Lightnin'.  Firewater.  

170 proof makes for excellent trade goods when TSHTF. Also really good paint remover.

1/3 of a shot in a cup of coffee really starts the day.

Tue, 12/03/2013 - 11:57 | 4210159 Nobody For President
Nobody For President's picture

I'll allow Scotch if you allow Brandy...

Tue, 12/03/2013 - 13:00 | 4210497 Postal
Postal's picture

I like Brandy. She's not as dumb as Bambi...

Tue, 12/03/2013 - 14:24 | 4210827 Headbanger
Headbanger's picture

You got it!  What about reloading gear?

Tue, 12/03/2013 - 11:44 | 4210089 El Vaquero
El Vaquero's picture

More like the revolution of the empty wallet.

Tue, 12/03/2013 - 11:49 | 4210109 tarsubil
tarsubil's picture

Are you kidding me? What is happening is the real purchasing power of money is going down so people spend more money on the same or less amount of essentials and have less and less left over for non-essentials like electronics. Meanwhile, luxury items are selling like hotcakes at high prices (with freshly printed dollars). This is not a protest, it is a good old fashioned robbery.

Tue, 12/03/2013 - 15:25 | 4211086 kchrisc
kchrisc's picture

And let the Revolution of Debt Repudiation begin as well. Tell them to get bent--"We aren't paying no more."

 

"Ignorance of the Constitution and 'following orders' is no excuse."

Tue, 12/03/2013 - 10:28 | 4209796 Jack of All Trades
Jack of All Trades's picture

It was the weather . . .

 

It was the train wreck. . .

 

It was b/c people were waiting to have drone delivery. . .

 

Clearly the weak consumer spending is bullish!!!  BATFATH!!!

Tue, 12/03/2013 - 10:28 | 4209797 Yen Cross
Yen Cross's picture

  Man, I haven't turned the TV on in (2) days and I've never felt better!

Tue, 12/03/2013 - 11:21 | 4210005 Toolshed
Toolshed's picture

You still have TV? I gave up on the pay-per-commercial stations a few years ago. Netflix or Amazon Prime are a bargain with none of those irritating, oh so repetitive commercials. Speaking of commercials, I have been wondering about something. How the hell does hulu+ have any subscribers when they require them to watch commercials BEFORE they can watch a program? I signed up for the trial, discovered this absurdity, and immediately cancelled. Do they still have the commercial watching requirement, and if so, how do they succeed?

Tue, 12/03/2013 - 11:37 | 4210066 Tijuana Donkey Show
Tijuana Donkey Show's picture

Easy. Idiots still watch.

 

Tue, 12/03/2013 - 12:13 | 4210259 W74
W74's picture

Or use the time to hit the bathroom or fridge.

Tue, 12/03/2013 - 10:31 | 4209802 firstdivision
firstdivision's picture

Am I the only one that took out 5 credit cards to max out on shitty electronics that depreciate at an exponential decay rate, and hope I can find a 4th job at McD's to make the minimum payment?  Come on people, where's your American spirit?

Tue, 12/03/2013 - 11:24 | 4210019 RaceToTheBottom
RaceToTheBottom's picture

Send a letter to the Credit card companies thanking them for donating to your Christmas fund.

Tell them that you have no money, that you will not be paying anything back and all the things you purchased fell in the lake.

Make sure you send each letter directly to the CEO marked personal with your credit card number

Enjoy.

Tue, 12/03/2013 - 10:35 | 4209811 Saro
Saro's picture

In related news, it was a good month for Bitcoins: "BitPay processed a record 55,288 bitcoin merchant transactions, representing a 165% increase from October"

"During the Bitcoin Black Friday event on November 29, BitPay processed 6,296 bitcoin transactions in a single day, making it the most popular day in the history of bitcoin commerce."

itshappening.jpg?

Tue, 12/03/2013 - 11:21 | 4210001 aerojet
aerojet's picture

I'm so fucking tired of hearing about Bitcoin on here.  Until I can buy a haircut with Bitcoin or something useful, like a tank of gas, and not get taxed or otherwise fucked over, I'm not interested.

Tue, 12/03/2013 - 12:05 | 4210211 Saro
Saro's picture

Not sure what to tell you.  Currency valuations are important market information, even if no merchants in your neighborhood accept the currency in question.  I can't pay for a haircut in euros or yen, but knowing how those currencies are doing, especially with respect to the currency I can use locally (USD), is certainly important.  In fact, I might go so far as to say BTC is more relevant to me than euros or yen, because while none of them are accepted in my local area, I can at least shop online with BTC.

When the topic is the price in USD of bitcoins, many people here accuse BTC of being a ponzi, pump-and-dump, or "greater fool" investment scheme backed by no real commerce, but when data comes in showing that its use in commerce is making huge strides, the downvotes and "I don't wanna talk about it" comments pop up.  It makes me think perhaps the opposition to BTC is not made in good faith or based on rational criteria.

Tue, 12/03/2013 - 13:41 | 4210648 Vooter
Vooter's picture

I get annoyed with the hype, too, but I will say I was pretty surprised when a speed shop from which I've bought a lot of auto parts announced last month that they were now accepting Bitcoin...

Tue, 12/03/2013 - 10:35 | 4209817 praps
praps's picture

Hockey stick recovery postponed to next year.

Tue, 12/03/2013 - 10:46 | 4209859 max2205
max2205's picture

Long landfills

Tue, 12/03/2013 - 10:50 | 4209869 SheepDog-One
SheepDog-One's picture

Yet the 'weekend shopping directive' supposedly made retailers year? I think they're all lying.

Tue, 12/03/2013 - 10:52 | 4209874 youngman
youngman's picture

My computer crashed for the second time..so I am buying a new one....don't want to...but to keep informed I have to....I would think sales would be down with the new costs of living going up...but then again..Americans buy wether they can afford it or not....

Tue, 12/03/2013 - 10:57 | 4209896 StychoKiller
StychoKiller's picture

Windoze can be a royal pain, why not install Linux?

Tue, 12/03/2013 - 11:26 | 4210032 RaceToTheBottom
RaceToTheBottom's picture

Fight planned obsolescence.  Replace the cooling fan.  Everything else will last for a long time.

Tue, 12/03/2013 - 11:57 | 4210163 W74
W74's picture

Yep, yep.  Had this here desktop for 4½ years now and only replaced the fan and a burnt out graphics card (I assume overheated and blew up).  It's still superior in most specs to laptops on the market today.

Tue, 12/03/2013 - 12:38 | 4210388 Papasmurf
Papasmurf's picture

Computers usually crash from software problems, not hardware failures.  Reinstall your OS first before you buy.

Tue, 12/03/2013 - 10:53 | 4209885 Frostfan1
Frostfan1's picture

Tricky comparisons this time.  First, Jewish holiday purchases already happened before Black Friday so we don't know how the rest of November did.  Second, electronic sales could be up in volume and down in price but the profit margins might still be fine or better.  I use might for profits margins not knowing if they are or not.

Tue, 12/03/2013 - 10:54 | 4209893 Frostfan1
Frostfan1's picture

If this were really true and electronics sales were dropping, Obama would allow SNAP purchases at Best Buy and give us a bigger allowance.  Bullish!!!!!!!!

Tue, 12/03/2013 - 11:12 | 4209962 RaceToTheBottom
RaceToTheBottom's picture

The golden goose (American consumer) has been cooked: 

  • Lower worker participation.
  • Stagnating wages.
  • Higher healthcare costs.
  • Demographics that suck from purchases.
  • A growing realization that they are being had

all are contributing to the reduction of the invincibility of the American consumer.

Fuck you WS

Tue, 12/03/2013 - 11:14 | 4209975 pods
pods's picture

Hmmm, go hunting or go out and buy some more useless shit while seeing what "humanity" has become?

I'll take the former.

pods

Tue, 12/03/2013 - 13:36 | 4210626 Vooter
Vooter's picture

+1...and I don't even like hunting...

Tue, 12/03/2013 - 11:26 | 4210025 swmnguy
swmnguy's picture

It's increasingly obvious that most people who want an electronic device have already bought it in the past couple of years.  Only the fanbois are lining up to buy the latest and greatest, and while those people make great TV and PR fodder, there aren't nearly enough of them to prop up the industry.  You can see Apple in particular, but all the electronics companies trying to deal with this.  I keep an eye on laptops as I tend to be fairly rough on my traveling machine.  What I have now I spent $1800 on last year.  A machine with the same specs is now around $1200.  I could spend around $900, but I need a dedicated graphics card.  Now I'm seeing a machine vastly superior to mine for about $1600, but I don't need it yet. 

My wife wants to buy an iPod Touch for our son.  Last year she bought a 4th Gen iPod Touch (16gb) for our daughter.  It was priced at $189, and Target threw in a $50 gift card which we used on paper towels and cat food, so the net cost was $139.  Apple noticed this and brought out the 5th Gen.  Now a 5th Gen iPod Touch 16gb is $239, but only has one camera.  To get the second camera you have to buy the $289 model.  To get 32gb, you're looking at $329.  So they've reduced the value, raised the price, and created options where you either have to go without something you used to be able to get at the price point, or you have to spend an extra $100.  That of course created a frantic secondary resale market in used and overstocked 4th Gen iPod Touches.

It's clever merchandising but you don't do it in a healthy environment.  What's wrong with selling 4th Gen iPod Touches, which had what everyone wanted and the price point people were willing to pay?  Obviously, from Apple's perspective, there is something wrong with that.  They felt they were leaving money on the table. Rather than continuing to get a golden egg a day, they decided to cut open the golden goose.  Hey, it may work.  I'm not bashing Apple (I'll leave that to Reggie), but they provide the most visible examples.

In an economy where most people have less money coming in and more money going out, you'll see more of the money spent going to clothing and necessities, and less of the pie going to electronic doo-dads.  So you'll see more finagling among the electronics vendors, and efforts to boost margins by the sellers of clothing and necessities; probably by shrinking sizes at the same price, thinner fabric and less stitching, inflated rack prices to allow a healthy margin even at "70% Off!!1!" and all the usual tricks you'd expect in a grifter economy.

Tue, 12/03/2013 - 11:53 | 4210131 NotApplicable
NotApplicable's picture

Meanwhile my 3rd Gen iPod Touch is still chugging along (with no spy cameras or mics to boot!).

Tue, 12/03/2013 - 12:19 | 4210296 GCT
GCT's picture

+1 Not!  I still have my second generation I bought for the wife.  I guess my old ass just missed I gotta have the latest and greatest gadget when the one I use works fine.

Tue, 12/03/2013 - 12:46 | 4210424 Colonel Klink
Colonel Klink's picture

One better, my first gen Ipod is still going strong.

Tue, 12/03/2013 - 11:34 | 4210056 short screwed
short screwed's picture

Do these numbers take gift cards into account? The trend in my family seems to be just exchanging $50 gift cards. It's stupid, I know!

Tue, 12/03/2013 - 11:52 | 4210128 W74
W74's picture

I'll have to disagree here.  Shopper traffic down, led by increase in: "I don't want to have to deal with this shit."

Tue, 12/03/2013 - 11:53 | 4210140 NotApplicable
NotApplicable's picture

It's really hard to beat online shopping with cheap/free delivery.

Tue, 12/03/2013 - 12:04 | 4210208 Nobody For President
Nobody For President's picture

I went to the local Ace Hardware on Friday and bought a brand new pair of 40 watt appliance lightbulbs for the frig.

Does that count as electronics?

Hope so - it was my only Black Friday shopping, 'cept for grocery store.

Tue, 12/03/2013 - 12:18 | 4210287 moneybots
moneybots's picture

"traffic fell the most in the Northeast (-9.8%) and the Midwest saw the largest drop in sales (-2.9%) "

 

It's the wealth effect.  Or is it the wealthless effect?

Tue, 12/03/2013 - 12:45 | 4210416 Colonel Klink
Colonel Klink's picture

Do you hear that?  That's the sound of wallets snapping close and the whistle of empty wallets.

Wed, 12/04/2013 - 01:26 | 4212847 eliathan
eliathan's picture

I shopped at Macys. It was busy, but folks were haggling crazy with their coupons. Shoppers wants the best deals possible. Banksta got the bailout but ordinary folks have to meander still. 

 

 

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