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A Cash-Strapped Europe's Latest Craze: Rented Clothes

Tyler Durden's picture





 

Renting and leasing of consumer products with the intention of testing them out or keeping them after a specific period is nothing new, and has been the basis for viable business models in the US, and around the world, with companies such as Rent-A-Center and Aaron's for decades. However, renting and leasing clothes is something that only a materially cash strapped people would engage in. Such as those of Europe, where the depression has been going on for five years and has manifsted itself in record unemployment month after month, and youth unemployment that in many cases is well over the 50% mark. In this context one has no choice but to live thrifty, even if that means renting, and leasing, second-hand clothing.

Meet Anouk Gillis who is just such a person. As the WSJ reports, Anouk Gillis often sports a pair of organic-cotton jeans she ordered online. But she doesn't actually own them. Rather than buying the pants, which retail for around €100 ($135), Ms. Gillis signed a 12-month lease with their designer, the small Dutch fashion label Mud Jeans. The terms: a €20 deposit and monthly installments of €5. After a year, Ms. Gillis, who is also Dutch, can decide to buy the jeans, return them, or exchange them for a new pair. Ms. Gillis, a 40-year-old receptionist who lives in the small Dutch city of Tilburg, regularly buys secondhand clothes and shoes on the Internet and grows vegetables in a shared garden. For her next trip to Rome, she booked a room on the website Airbnb Inc., an online matchmaker for budget travelers and people with a spare room or other lodging for rent.

The owner of Mud jeans, Bert vsn Son explains the logic: "The idea was to make high-quality jeans available to everybody." He promises to recycle the used jeans into new pairs or sell them secondhand at the end of a lease. Of course, if he continues "flipping" the rented pair out, nobody would be the wiser.

In Europe, using rented clothes may be the start of a big trend for a youth that find itself in an unprecedented financial condition:

The deal shows how companies are trying to reconnect with Europe's cash-strapped consumers, who increasingly rely on renting, sharing or even bartering for products and services ranging from clothing to vacations to lawn mowing. The euro-zone crisis and shallow European recovery has added urgency to those efforts, as high unemployment forces many consumers to carefully control spending.

 

Companies like clothing retailer Hennes & Mauritz are piling into a market that until lately has been dominated by Internet startups and consumers themselves. One immediate aim: to find more ways to get customers into their stores. But they are also pursuing a longer-term goal.

It goes without saying that the main impetus for the rent/lease business model came as a result of the 2008 financial crisis.

Sharing or renting goods and services isn't a new business model, but it got a major boost from the 2008 financial crisis and the spread of digital technology, which spawned a series of startups focused on sharing, many of them in Silicon Valley. In Europe, consumers are increasingly buying into the idea, as the uncertainty sown by high unemployment and government austerity measures drives them to think about longer-term ways to save money.

In order to preserve some sense of worth, the process has even received a rather noble sounding name: "collaborative consumption." Perhaps that is only fitting for a continent that is on the last innings of its "shared" welfare experiment.

"Everything that has to do with collaborative consumption is absolutely on the rise, and that has to do with people having less money to spend," said Lucia Reisch, a professor of consumer issues at the Copenhagen Business School.

It should perhaps come as no surprise that the future is so bright, if leased, it increasingly looks two-thirds "collaborative"

According to a recent survey from the Observatoire Cetelem, a research arm of BNP Paribas SA's consumer-credit firm, 68% of Europeans surveyed said they would buy secondhand products in the years to come, compared with 58% today, while 53% said they would barter for goods or services, versus 31% which said they do so already.

 

Consulting firm Frost & Sullivan estimates the number of Europeans sharing cars will climb to 15 million in 2020 from 700,000 in 2011.

 

Now, consumer-goods companies are getting into the act. In July, in a bid to boost revenue, French retailer Intermarché, part of closely held Groupement des Mousquetaires, started offering leases on household appliances and electronic products worth more than €349. It said it may expand the program to items such as garden furniture and textiles.

It gets better, or worse, depending on one's sense of self-worth: "Since February H&M has been handing out vouchers or discounts in 42 countries in exchange for a bag of used clothing, regardless of the brand. The retailer sells the used clothes to a Swiss-based clothing and shoe recycling company."

Finally, since we are in the New Normal, the supreme irony is that even these new "collaborative" start up ideas are not actually making a profit:

Many of Europe's leasing or sharing experiments are in their early days. Mud Jeans isn't making money yet, according to its CEO and owner. Since July Intermarché has made about 100 leases, mainly for smartphones or washing machines, at the 52 hypermarkets in France that offer the program.

Well there is always tomorrow, when in addition to clothes the business models may expand to include underwear and even food. After all, if doing something, best to do it right...

 


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Tue, 12/03/2013 - 19:09 | Link to Comment johngaltfla
johngaltfla's picture

If you leave the sweat spots or pee drop stains in there, or get a Monica blotch, do you lose your deposit?

Tue, 12/03/2013 - 19:13 | Link to Comment ShrNfr
ShrNfr's picture

I dunno, but I hear that there is a Bubba model that does not have a working zipper and it is stuck on open. The Hillary model is very cheap. Nobody would want to get into her jeans.

Tue, 12/03/2013 - 19:32 | Link to Comment TruthInSunshine
TruthInSunshine's picture

Rent the jeans & they throw in some crabs for free.

AHAHAHAAAAAA!

Tue, 12/03/2013 - 19:39 | Link to Comment Skateboarder
Skateboarder's picture

Leased pants is one of more ridiculous dehumanizing pieces of web startup.

FUCK WEB STARTUPS.

Tue, 12/03/2013 - 19:50 | Link to Comment knukles
knukles's picture

Whole new meaning to Euro-Trash.

Coming to a place near you, soon!

Tue, 12/03/2013 - 19:56 | Link to Comment negative rates
negative rates's picture

And the store next to that had wigs, stashs, goatees and van dykes of all colors to flavor your night life.

Tue, 12/03/2013 - 20:38 | Link to Comment smlbizman
smlbizman's picture

they look good on you...and do you get a free bowl of soup?...

Tue, 12/03/2013 - 21:04 | Link to Comment jbvtme
jbvtme's picture

i assume the unwashed female jeans must go for a premium

Tue, 12/03/2013 - 21:26 | Link to Comment TruthInSunshine
TruthInSunshine's picture

In Japan, they're the hottest things goin' in retail - bunch of crazed crotch sniffers there...

Tue, 12/03/2013 - 22:09 | Link to Comment Hongcha
Hongcha's picture

The Japs are stone freaks.  Can I get a witness to that brethren.

I sat next to an ad guy on the BART last week.  He was going through a bound volume of New Yorker issues, circa 1961.  People dressed then.  They advertised luxury right here in the U.S.A.  I think that is one reason why Mad Men was so popular.

I can tell you one thing, women are not attracted to your sloppy programmer ass in flood-tide pants and stained t-shirts.  Penniless Geek is not in.  

Wed, 12/04/2013 - 01:07 | Link to Comment Richard Chesler
Richard Chesler's picture

As much profit as twitter.

Wed, 12/04/2013 - 07:45 | Link to Comment killallthefiat
killallthefiat's picture

Brilliant.  They take they returned jeans, launder, put a tag on, and sell them as trendy "weathered" jeans.

 

BTW who the f!@# is buying $100 or 100 Euro jeans?  Have these people not heard of slickdeals.net?

 

Wed, 12/04/2013 - 08:28 | Link to Comment markmotive
markmotive's picture

I can't believe the sh~t people spend their money on. Thousand dollar bags, $400 shoes, expensive cars, and so on.

People in Toronto think it's a bargain to spend $700k on a house. Even if it were the 'right' price, how do these kids afford this?

2014 Toronto Condo Collapse:

http://www.planbeconomics.com/2013/12/toronto-condo-collapse-2014.html

Tue, 12/03/2013 - 21:54 | Link to Comment Kirk2NCC1701
Kirk2NCC1701's picture

Depends if its owner is still in them.  Both options are available For Rent.

Why Buy when you can Rent?

Tue, 12/03/2013 - 22:32 | Link to Comment TruthInSunshine
TruthInSunshine's picture

If it flies, floats or...yeeeaah...you know.

Tue, 12/03/2013 - 20:08 | Link to Comment ACP
ACP's picture

I've searched the world over...for my eurotrash girl!

Tue, 12/03/2013 - 20:21 | Link to Comment Handful of Dust
Handful of Dust's picture

Some people will pay extra for stained clothing, for example, panties esp if worn by Kim Kardashian or similar.

Tue, 12/03/2013 - 20:42 | Link to Comment OutLookingIn
OutLookingIn's picture

Asinine!

Pay upwards of $60 for a pair of jeans for 1 year and then give them back!

At the end of a year you have nothing to show for your cost and you have had the "priveledge" of caring for said jeans for the year! If ruined pay a further 20 euros! Now you're up to $85 after 1 year, for a pair of ruined jeans? 

Please give me the strength to suffer so many fools!

Tue, 12/03/2013 - 22:47 | Link to Comment Diogenes
Diogenes's picture

It's cheaper than buying them on a credit card. No interest.

Tue, 12/03/2013 - 22:25 | Link to Comment Freddie
Freddie's picture

ho-bo's-r-us.eu

Tue, 12/03/2013 - 19:57 | Link to Comment VD
VD's picture

if only there was rent-a-brain...but would they have brains enough to want that?

Tue, 12/03/2013 - 20:40 | Link to Comment knukles
knukles's picture

An elderly lady is passing by the butcher store and sees a sign that says "Special.  Fresh Brains on Sale"  So she goes inside and looks at the three brains.  The first was Lawyer Brains for $9.99/lb, and she says; "The Lawyer Brains don't look so cheap to me."  To which the butcher replies "Well, they do have a better education than most, so they're better developed."
So she logically asks; "Then why are the Doctor's Brains so expensive at $15.95?"  And he says; "Oh, well they come from truly intelligent men, so they're special."
Then she looks at the Bond Trader's brains and asks "Why the fuck are Bond Trader brains $125.95/lb.?" To which he replies, "Because they're scarce.  They usually ain't got none."

 

Tue, 12/03/2013 - 19:35 | Link to Comment FEDbuster
FEDbuster's picture

Why rent when you can buy at Goodwill?  Half price Saturdays are the days to shop.  Thanks to all the seniors in our area, our stores are full of name brand, barely worn, dead guys clothing.  I really like it when I find a nice polo shirt (RL Polo) for $2.50 with the original tags still on it.

Tue, 12/03/2013 - 20:40 | Link to Comment smlbizman
smlbizman's picture

the ceo of goodwill is pulling in 2 mil ayr plus...keep shopping there....

Tue, 12/03/2013 - 22:13 | Link to Comment FEDbuster
FEDbuster's picture

Your point is?  Why should I care how much he makes?  If you can do it better for less, then go for it. 

BTW, don't they hire a bunch of handicapped people that may not have a chance to work anywhere else?  

Tue, 12/03/2013 - 19:20 | Link to Comment nmewn
nmewn's picture

lol...I don't know but "my boys" don't touch anything that another mans "boys" have banged around against.

I'm married ;-)

 

Tue, 12/03/2013 - 19:36 | Link to Comment Skateboarder
Skateboarder's picture

I've bought used pants on ebay before, but only cuz skate jeans are expensive as fuck in the stores.

Tue, 12/03/2013 - 19:55 | Link to Comment nmewn
nmewn's picture

I hear ya and I see Long John down below...both good reasons.

Its just me and my own personal phobia...I got a whole Howard Hughs thingy goin on...lol...the scariest thing for me is riding public transportation, its like every virus & bacterium known to man inside a closed in tube.

But I've got shirts and jeans at least ten years old, with holes in em that I still wear around doing chores and whatnot, so no one has to worry about catching my funk and I'l use them for rags when I'm done.

Its the least I can do for mankind ;-)

(Yes, I know used clothes are washed & cleaned befoe re-sale..but still...Howard was right!...lol)

Tue, 12/03/2013 - 20:04 | Link to Comment Skateboarder
Skateboarder's picture

There's an army of a couple trillion bacteria that keeps each of us alive. My bacteria, your bacteria, same shit. My ass sweat would annihilate anything extraneous in the pants after a long day of skating anyway. And a fresh wash starts everything anew...

Tue, 12/03/2013 - 20:11 | Link to Comment nmewn
nmewn's picture

I know that...but see?...you had to go and say "ass sweat"...lol.

You're just legitimizing my neurosis ;-)

Tue, 12/03/2013 - 20:26 | Link to Comment Skateboarder
Skateboarder's picture

And to further your neurosis, I am of the commando tribe. Though going commando is the greatest, the one drawback is piss drops. Underwear is a noble barrier indeed.

Tue, 12/03/2013 - 20:58 | Link to Comment nmewn
nmewn's picture

Well, seeing as how we're exposing our "family jewels" to each other, it appears we're from the same tribe...lol. I only wear them at the office (for the reason already explained) but old habits are hard to break.

Just glad there isn't a camera in there.

The extended wiggling & shaking might unnerve the professional voyeur ;-)

////////////

Ok...we need to stop.

I tap out...lol.

Tue, 12/03/2013 - 21:02 | Link to Comment knukles
knukles's picture

ass sweat

Tue, 12/03/2013 - 21:03 | Link to Comment knukles
knukles's picture

ball sweat

Tue, 12/03/2013 - 21:03 | Link to Comment knukles
knukles's picture

pubes en crute

Tue, 12/03/2013 - 21:14 | Link to Comment nmewn
nmewn's picture

AAAAHHHHHHHH!!! STOP IT!

You are inhumane! A monster! I've got real medical problems here!

But my problem is prolly all covered under ObamaCare (sigh), if all my personal information doesn't get hacked by some Nigerian (tension rising) and I can actually make it through the .gov website (where's my blood pressure pills) so I can then be told to call an actual insurance agent to make sure the website...ya know, worked...like Amazon.

AAAAHHHHHHHH!!! STOP IT!

Dammit...another set of problems! ;-)

Tue, 12/03/2013 - 21:27 | Link to Comment TruthInSunshine
TruthInSunshine's picture

Ass Sweat has what plants crave. Crotch sweat, too.

Because electrolytes.

Wed, 12/04/2013 - 07:52 | Link to Comment Disenchanted
Disenchanted's picture

Forgetting dick cheese?

Wed, 12/04/2013 - 06:08 | Link to Comment Chuck Walla
Chuck Walla's picture

A Monica blotch IS the deposit!

FORWARD DRY CLEANERS!

Tue, 12/03/2013 - 19:10 | Link to Comment TheMeatTrapper
TheMeatTrapper's picture

Next Euro fashion trend: Rent A Rubber.

Tue, 12/03/2013 - 23:37 | Link to Comment TheMerryPrankster
TheMerryPrankster's picture

Bit of a stretch, don't you think?

Tue, 12/03/2013 - 19:13 | Link to Comment Der Wille Zur Macht
Der Wille Zur Macht's picture

Rent-A-Swag.... is that you??

Tue, 12/03/2013 - 19:17 | Link to Comment Racer
Racer's picture

Get people to pay to give the clothes that worn in trendy fashion look so you can re-sell them at a higher price

Tue, 12/03/2013 - 19:22 | Link to Comment spekulatn
spekulatn's picture

"I've got a rash man."

 

http://www.youtube.com/watch?v=qlhL9Bx124I

Tue, 12/03/2013 - 19:27 | Link to Comment nickels
nickels's picture

Wish I'd thought of it. You get paid by people who walk around in scratchy new jeans, making them worth $250. when you re-sell them to fashionistas in New York and Tokyo.

Tue, 12/03/2013 - 19:30 | Link to Comment Long-John-Silver
Long-John-Silver's picture

I used to buy used clothing at thrift stores to wear while working in my small machine shop. After wearing them until they were full of holes from hot chips and grinding sparks hitting them I would use them for cleaning rags. It's become nearly impossible  for me to do that. People keep their cloths until they are worn out and the thrift stores sell what little they do get rather quickly. Even when Jimmy Carter was in office we (Machinist’s) never had this problem. 

Tue, 12/03/2013 - 19:47 | Link to Comment Miffed Microbio...
Miffed Microbiologist's picture

Perhaps Goodwill would work for you. My daughter once asked for a pair of high end jeans and I said no ( well, actually when I saw the price I did say WTF, YOU'VE GOT TO BE KIDDING! I survived in Levi's, you will too). She went to Goodwill and a consignment shop at a weathy part of town and actually got a few designer pairs cheaper than new Levi's. She did have to dig through a lot of crap to find a gem though so it may not be worth the effort for you. She still purchases most of her clothing this way. Funny how kids can be so resourceful when their parents aren't indulgent.

Miffed;-)

Wed, 12/04/2013 - 02:36 | Link to Comment dark pools of soros
dark pools of soros's picture

liar!!   she actually flipped out and tried to commit suicide a few times since you don't love her enough to 2nd mortgage the home for her yearly fashions and her progressive therapists has her jacked on wellibuton & xanax and child services are in a van stalking your home waiting for the 'go time' call to abduct her away and fine and jail you

Wed, 12/04/2013 - 09:42 | Link to Comment Miffed Microbio...
Miffed Microbiologist's picture

Haha! We have 2 associates that roughly have daughters as you describe. The common attributes are heavily mortgaged McMansions, indulging their children at every whim since birth, and a tv in every room going 24 hrs a day. One stayed at our house and I had to take her home in the middle of the night. She was freaked out it was so quiet and hadnt ever slept without the Tv on. She now has finally wreaked her cherry red Mercedes convertible her parents gave her as a sweet 16 gift after getting numerous tickets. She can't get through her day unless she smokes marajuana because she's so stressed and she's fucking anything with a pulse. My younger daughter can't understand how anyone can be stressed when they have always gotten any thing they have ever desired. Sad, really.

Miffed;-)

Tue, 12/03/2013 - 19:32 | Link to Comment MR166
MR166's picture

Good God!!!!!!!!!!!

 

They can't wear $20 Wallmart jeans, they have to RENT $130 jeans.   I can see their reasoning, you wouldn't want to put your financed by the phone company $700 I-Phone in the pocket of cheap jeans.

Tue, 12/03/2013 - 23:34 | Link to Comment TheMerryPrankster
TheMerryPrankster's picture

if you wear walmart jeans you look poor, if you rent $130 jeans you are poor. Girls would rather have a poor richman, than a rich poorman.

How do we get Goldman on the line. we neeed to make a market for this - Liens, and tranches and bonds, oh my!!!!

Wed, 12/04/2013 - 01:53 | Link to Comment bonin006
bonin006's picture

MR166 - my thoughts exactly, but then I thought maybe selling jeans for $20 is not allowed in Europe, it wouldn't be fair to the companies trying to charge $150 (and think of the loss in VAT to the government).

Tue, 12/03/2013 - 19:38 | Link to Comment augustusgloop
augustusgloop's picture

Interesting - here in Mexico I'm seeing a lot of immigrants from Spain (really)--NO opportunities there. Mexico is dangerous, but the major cities are alive.

Tue, 12/03/2013 - 19:38 | Link to Comment BobRocket
BobRocket's picture

You are not renting a pair a of jeans, you are expanding credit ( duh, how hard is this).

 

Unless credit expands, inflation falls below 0 and the rental price of  jeans (representing anything) falls.

 

Why rent today for a future period when in future the rental price for that future is aflling ?

 

#JustStop buying shit, you don't need it and it only keeps some wanker in a job, if you didn't buy it a wanker would be made redundant.

 

Make Wankers Redundant, Stop Buying Shit

 

#MWRSBS

 

 

Tue, 12/03/2013 - 19:43 | Link to Comment chump666
chump666's picture

5 Euros a month!  I wonder if this could be securitized into a CDO? 

Tue, 12/03/2013 - 19:47 | Link to Comment Bunga Bunga
Bunga Bunga's picture

Sure, and the FED will monetize them.

Tue, 12/03/2013 - 19:55 | Link to Comment chump666
chump666's picture

Free jeans for all!

Tue, 12/03/2013 - 22:31 | Link to Comment Freddie
Freddie's picture

Can they be rehypothicated?

Wed, 12/04/2013 - 04:29 | Link to Comment Offthebeach
Offthebeach's picture

I'm waiting for rental food. You get to chew it, even maybe swallow, but you have to spit/puke it back up. Say steak or lobster. Where upon its recovered, sanitize d and resold.

Call it, Feds Fiat Foods.

Maybe even not use real foods like pink slime which is too expensive in these new normal times. Maybe just textured steak, lobster flavored plastic chunks.

With further research they could survive the digestive process and be toilet recoverable.

( just doing my part to keep Amerika numba one! )

Tue, 12/03/2013 - 19:46 | Link to Comment wisehiney
wisehiney's picture

What a dumbass I am! No one will rent my precious! Wanna trade some Mud Pants for Metal?

No, pants only. I will not trade you for Mud Pie.

Tue, 12/03/2013 - 20:01 | Link to Comment orangegeek
orangegeek's picture

gross me out!!!

Tue, 12/03/2013 - 20:08 | Link to Comment The man with po...
The man with pointy horns's picture

WTF? You're going to pay far more renting these jeans then buying second-hand or at discount.

The dumb fucks.

Tue, 12/03/2013 - 21:09 | Link to Comment Singelguy
Singelguy's picture

Actually, it is not that dumb. Do the math.
The jeans cost €100 new if you buy them outright.
Under this model, you pay €20 upfront, €5 a month for 12 months (€60), and at the end if you choose to keep them, you pay another €20 for a total of €100 over the course of the year.

Now, given that most people buy jeans and pay with a credit card, they will pay anywhere from 18 to 30% interest. So under the rental model you save €18 to €30 in interest! Brilliant! It is like borrowing the money at zero % interest!

Oh wait, the banks already get that deal from the Fed.

Wed, 12/04/2013 - 04:06 | Link to Comment the tower
the tower's picture

It's dumb: if you can't afford it, don't buy it. Not on a rent-to-own plan, not on credit.

If people would start to live withing their means it would drive down inflated profits (especially in the fashion industry profits are insanely high) so prices would drop.

It's called the market.

All these schemes distort the market. 

Tue, 12/03/2013 - 20:12 | Link to Comment q99x2
q99x2's picture

With or without bugs and do they come in different scents?

Tue, 12/03/2013 - 20:45 | Link to Comment ncdirtdigger
ncdirtdigger's picture

Somewhere out there is a homeless man or woman wearing Clinton's used skivies.

Tue, 12/03/2013 - 21:02 | Link to Comment nmewn
nmewn's picture

You sir, have a very long memory...kudos to you.

For the kiddies:

"...the Clintons had gone so far as to deduct $2 for underwear donated to charities."

http://www.nytimes.com/1994/04/16/us/clinton-taxes-laid-bare-line-by-line.html

You can almost smell the power ;-)

Tue, 12/03/2013 - 20:59 | Link to Comment They Tried to S...
They Tried to Steal My Gold's picture

Let me see if I understand this: 

 

REHYPOTHECATION IS THE NEW RAGE......

Tue, 12/03/2013 - 21:04 | Link to Comment Stuck on Zero
Stuck on Zero's picture

What's the big deal?  I rented a tux for the prom.

 

Tue, 12/03/2013 - 21:12 | Link to Comment jmcadg
jmcadg's picture

Primark sell jeans for £8. What's the fuckin' problem. Asshats.

Tue, 12/03/2013 - 21:48 | Link to Comment Derf Scratch
Derf Scratch's picture

+1000 for King's X!

Tue, 12/03/2013 - 21:40 | Link to Comment Dewey Cheatum Howe
Dewey Cheatum Howe's picture

Trendy assholes, nothing more, nothing less. In the land of illusion costumes are king.

Tue, 12/03/2013 - 21:46 | Link to Comment Derf Scratch
Derf Scratch's picture

Speak for yourself... I actually DO have a trendy asshole, recently bleached by Dr. Zizmor ...

Tue, 12/03/2013 - 22:21 | Link to Comment Dewey Cheatum Howe
Dewey Cheatum Howe's picture

Tabitha is that you? Why pay the doctor when you can do it yourself. Anal bleaching for the cost conscious crowd. Maybe there is a business in renting butt wipes...

https://www.youtube.com/watch?v=Nb5AIIvcaL0

Tue, 12/03/2013 - 21:47 | Link to Comment TheMerryPrankster
TheMerryPrankster's picture

greenshoots everywhere I look.

Greenshoots....

Tue, 12/03/2013 - 22:23 | Link to Comment Dewey Cheatum Howe
Dewey Cheatum Howe's picture

Brownshoots is more like it. Brown is quickly becoming the new green in the new normal.

Tue, 12/03/2013 - 21:53 | Link to Comment Kirk2NCC1701
Kirk2NCC1701's picture

Nothing new.  We only rent our bodies, pay for them while we use them and then have to return them.

Tue, 12/03/2013 - 21:55 | Link to Comment vegas
vegas's picture

Yes, by all means call me; I have trader underwear for rent. WTF.

 

http://vegasxau.blogspot.com

Tue, 12/03/2013 - 21:55 | Link to Comment Dave Thomas
Dave Thomas's picture

Where can I rent a loincloth? I wanna go biblical.

 

Tue, 12/03/2013 - 22:45 | Link to Comment Diogenes
Diogenes's picture

Renting pants may seem dumb but it is smarter than buying them on a credit card.

Lease a E100 pair of jeans for 20 + (5X12) + 20 = E100

Makes more sense than putting them on a credit card, making the minimum payment for a year, and paying E129 for the same jeans.

Tue, 12/03/2013 - 23:27 | Link to Comment jonjon831983
jonjon831983's picture

"collaborative consumption" = existing consumption to be divided by 2 or more? Excess productive capacity?

 

People will need to move back to making/repairing their own clothing - no more of this buy new fancy stuff.  It is interesting one of the example people does grow her own food - another step that people will need to take, move back towards self-sufficiency - not necessarily "prepper"-style, but enough to get by.

Wed, 12/04/2013 - 02:27 | Link to Comment zipit
zipit's picture

They are called "P2P Marketplaces."

Wed, 12/04/2013 - 02:26 | Link to Comment zipit
zipit's picture

I have used underwear for rent-to-own.  PM me.

Wed, 12/04/2013 - 02:44 | Link to Comment obelisks
obelisks's picture

if you like your pants...........you can keep your pants

Wed, 12/04/2013 - 04:00 | Link to Comment the tower
the tower's picture

"The idea was to make high-quality jeans available to everybody".. seriously, how "high quality" can jeans be?

This is how stupid people are... instead of living withing their means they keep living a dream...

If you rent "designer jeans" you must be one of the stupidest people on the face of the earth.

Wed, 12/04/2013 - 08:13 | Link to Comment esum
esum's picture

yeah it's me and i'm here to repo your jeans....... see, a new job created for the unemployed youth... 

Wed, 12/04/2013 - 11:50 | Link to Comment Shizzmoney
Shizzmoney's picture

It's not the "rent"; it's part of the "sharing economy".

What a fucking joke.

Do NOT follow this link or you will be banned from the site!