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The "Record Recovery", At Least For Porsche

Tyler Durden's picture


While the non-luxury auto-manufacturers suffered from a case of cannel-stuffed constipation in December, Luxury brands appeared to do very well thank you Mr. Bernanke:


As the company notes, it "exceeded 40,000 sales for the first time in the history of Porsche in the US," as the 911 sold 10,442 units and Cayenne 18,507 units.



Porsche PR Statement:

Porsche Reports Record Sales in 2013; 21 percent increase over 2012

Best-ever U.S. sales fueled by 911, Cayenne models

Porsche Cars North America, Inc. (PCNA), the exclusive U.S. importer of Porsche sports cars including the Macan and Cayenne SUVs and the Panamera sports sedan, today announced it has once again set an all-time U.S. sales record, with 42,323 cars sold in 2013 (plus 21 percent over 2012). The previous record year for Porsche in the U.S. was 2012 when 35,043 cars were sold. In December 2013, Porsche dealers sold 3,246 cars, an increase of 10 percent over last December.

"Exceeding 40,000 sales for the first time in the history of Porsche in the U.S. makes us very proud," said Detlev von Platen, President and CEO, Porsche Cars North America, Inc. "This success was possible only through the combination of a strong product offering, a highly professional sales organization and a team of dedicated dealers," he added. "Since introducing 22 new models and variants into the U.S. market in 2013, we are entering the New Year with our youngest product line ever – thus, we are confident that we can continue writing the success story of Porsche in the U.S. over the next 12 months."

The flagship 911 completed a strong anniversary year in 2013, with 10,442 units sold and the introduction of six new model variants including the limited-edition "50^th Anniversary" model. In December, the top-of-the-line 911 models (GT3, Turbo, Turbo Cabriolet) arrived at U.S. dealers, with those models accounting for four percent of December 911 sales.

Sales of the mid-engine Boxster and Cayman models were equally strong, with a combined total of 7,953 units, representing a 137 percent increase year-over-year. The newly-launched Cayman and Cayman S models were popular as well, with 3,383 units sold.

The Cayenne line carried equal weight in the automaker's 2013 sales success, with 18,507 sold in all of 2013 (plus 16 percent over last year). With sales of 5,386, the Cayenne Diesel had a 29 percent share of overall Cayenne sales. With the arrival of the Macan compact SUV, its fifth model line, in the spring of 2014 Porsche will be entering into the fastest-growing vehicle market with the sportiest cross-over in that segment.

Last year, Porsche recorded a roughly even split of sales between its four-door and two-door sports cars (57 percent/43 percent).

Certified Pre-Owned Sales finished 2013 at 10,130 units, up 7 percent over 2012 (9,506).



Thank You Ben...

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Fri, 01/03/2014 - 13:20 | 4296885 corporatewhore
corporatewhore's picture

i thought nothing could compare to the arrogance of bmw drivers until i dealt with a cayenne suburban housewife. 

God help us all

Fri, 01/03/2014 - 13:31 | 4296930 j-dub
j-dub's picture

What's the difference between a Porsche Cayenne and a porcupine?

On the porcupine, the pricks are on the outside

Fri, 01/03/2014 - 13:39 | 4296958 Hedgetard55
Fri, 01/03/2014 - 14:05 | 4297053 Ignatius
Ignatius's picture

CIA propaganda at its finest. *

* unless it's true, of course.

Fri, 01/03/2014 - 14:10 | 4297085 pods
pods's picture

It has got to be propaganda, they've already eaten all the dogs in NK.


Fri, 01/03/2014 - 19:00 | 4298085 Analyse2
Analyse2's picture


Nazi Goebbels’ Step-Grandchildren behind BMW ...




Fri, 01/03/2014 - 13:24 | 4296890 dirtyfiles
dirtyfiles's picture

I would rather sleep in my shiny new Porche than paying stinking mortgage

Fri, 01/03/2014 - 13:24 | 4296894 dexter_morgan
dexter_morgan's picture

The rich get richer and ............

Fascist plutocracy FTW.

Fri, 01/03/2014 - 13:25 | 4296895 j0nx
j0nx's picture

Buy moar stawks!

Fri, 01/03/2014 - 13:23 | 4296899 Racer
Racer's picture

Typical that the fat bloated cayenne sold more in the US than the 911!

Fri, 01/03/2014 - 13:53 | 4297007 _ConanTheLibert...
_ConanTheLibertarian_'s picture

I stopped taking Porsche seriously when they came up with that Cayenne. What the hell were they thinking?!

Fri, 01/03/2014 - 13:57 | 4297021 NOTaREALmerican
NOTaREALmerican's picture

Selling bling to the top 5% is very lucrative?

Fri, 01/03/2014 - 15:11 | 4297288 CognacAndMencken
CognacAndMencken's picture



Obviously they were thinking very clearly because the Cayenne is the BEST SELLING Porsche - BY FAR.  It has catapulted them to unprecedented sales and records.  Now with the Macan arriving in May, 2014 will be another record year and it's due largely to SUV's.  

Fri, 01/03/2014 - 15:16 | 4297322 e_goldstein
e_goldstein's picture

"I stopped taking Porsche seriously when they came up with that Cayenne."

and then the Panamera, ugh.

Fri, 01/03/2014 - 13:26 | 4296911 Terp
Terp's picture

Now add to that the fact that Porsche makes about 4k on every vehicle sold (VW makes like 100 bucks per car).

Thank you Ben indeed.



No wait...Fuck you anyways Ben...

Fri, 01/03/2014 - 13:32 | 4296926 j-dub
j-dub's picture

I remember driving on the LIE in 2000 and seeing an SL500 with the license plate 'NSDQ5K.'

What will the genuises until you're not have on their porsche's vanity plates this year?

Any guesses?


How bout "Fed Heil!'     I guess the DMV would have to allow that.............


Fri, 01/03/2014 - 13:33 | 4296927 adolf
adolf's picture

Jews love German cars.  They pretend not to, but every Jew who makes it ends up with a luxury German car.

And yet they will continually promote the story of the holohoax and those evil German Nazis to get you American goyim to feel sympathy for them.

They are good, I must admit that.  It's going to take alot of strength to fight back against them, I don't know if it can happen.

Fri, 01/03/2014 - 13:37 | 4296948 Seasmoke
Seasmoke's picture

Adolph I just wanted to say I have enjoyed reading your posts, before you are banned. 

Fri, 01/03/2014 - 17:25 | 4297820 Musashi Miyamoto
Musashi Miyamoto's picture

Tyler should post a poll.

Should ZeroHedge ban accounts using hate-speech?

--> yes

--> no

--> in moderation (TBD)

--> other suggestions

Fri, 01/03/2014 - 13:40 | 4296954 j-dub
j-dub's picture

Was WWII a hoax as well?  The actors posing as military veterans in my VA hospital sure are first rate if that's the case.  You think at 90 years old, they'd have something better to do by now, right?  Must be the union benefits.......

Fri, 01/03/2014 - 13:48 | 4296996 akak
akak's picture

I think despicably vile trolls such as this "Adolf" are just part of Cass Sunstein's nefarious online efforts, in this case to discredit ZH by attempting to smear it with egregrious anti-Semitism.  This is why we have to exercise SOME degree of self-moderation here, and call out these malicious trolls when they do pop up.

Fri, 01/03/2014 - 14:07 | 4297072 pods
pods's picture

Just look at it as an edgier MDB.  

I would not doubt that old Adolf is a plant but could just be bad humor?


Fri, 01/03/2014 - 14:22 | 4297124 akak
akak's picture

It could be just bad humor, but if so, it is not only ambiguous at best, but also in incredibly poor taste --- and that is coming from ME, so you know it must be really bad!

Fri, 01/03/2014 - 14:30 | 4297142 Ignatius
Ignatius's picture

"...but also in incredibly poor taste --- and that is coming from ME, so you know it must be really bad!"




Fri, 01/03/2014 - 14:51 | 4297229 ChaosEquilibrium
ChaosEquilibrium's picture

ambiguous and poor taste!?


I would say that is the APEX of Comedy-Humor-Satire-Irony!


Let him freely say what he thinks and feels......if not...censorship only distorts the true emotion of the Matrix!

Fri, 01/03/2014 - 15:38 | 4297409 akak
akak's picture

Well, you do have to remember that is it not just we regulars who are reading what is posted here --- many more visitors read these comments as well, and rightly or wrongly, will judge us based on the company (we are willing to) keep.

Fri, 01/03/2014 - 17:22 | 4297815 Musashi Miyamoto
Musashi Miyamoto's picture


Fri, 01/03/2014 - 19:15 | 4298132 Analyse2
Analyse2's picture

You are right !

But meanwhile why do you tolerate the French to be regularly treated of MONKEYS in ZH ?

Anyone daring to compare JEWS or BLACK PEOPLE with MONKEYS, would immediately, and rightly, be denounced by everybody as a nasty racist (or some sort of nazi) ...

But it seems that in this country, which in fact owe its independence to the French, this kind of ugly anti-french racism is pretty well tolerated …

Fri, 01/03/2014 - 19:53 | 4298214 akak
akak's picture

I don't know --- maybe it has something to do with the sterotypical yet oh-so-common incredibly rude and arrogant reactions to visitors and tourists who speak marginally less than 100% perfect French?

Now when it comes to Americans, their language parochialism is understandable, if not excusable --- but living in a much smaller country with multiple language-speaking neighbors in an increasingly integraged Europe, what is the excuse for the French being such language elitists and snobs?  And don't tell me that this is not common, as I have encountered it on several occasions in French people OUTSIDE of France as well.  And don't EVEN get me started with the French Canadians, who are outright linguistic fascists!

Sat, 01/04/2014 - 09:23 | 4299474 Analyse2
Analyse2's picture

This kind of language's reaction can occur, but it is more a stereotype than a widespread reality ...

And is it a reason to deny them the right to be Human being, in the exact same way that the nazis used to treat the Jews ?

Fri, 01/03/2014 - 13:45 | 4296975 I am Jobe
I am Jobe's picture

One big fucking show case. Must look good, nevermind how broke they are and the families . Must show off the latest and greatest. Amerika is royally fucked and continues to do so. All a show case. My manager wants a Porsche as his gift from his wife. Fucked up, old turd. Might as wel bury the fuckers in the porsche and BMW's

Fri, 01/03/2014 - 13:45 | 4296977 ziggy59
ziggy59's picture

Great! The Hamptons will be extra Porsched this summer...

Fri, 01/03/2014 - 13:46 | 4296981 oddjob
oddjob's picture

Any news on luxury auto's for men?

Fri, 01/03/2014 - 14:11 | 4297078 pods
pods's picture

Of course it's a chick car, it's wearing a bra!

hat tip Charlie Sheen

Fri, 01/03/2014 - 13:47 | 4296984 yogibear
yogibear's picture

In the meantime those Obamacare deductables are adding up for the 90% taking whatever money they had.

It's about ready to blowup in Obama's face. Adding up to be a 2014 financial rape-fest.

Fri, 01/03/2014 - 13:48 | 4296993 101 years and c...
101 years and counting's picture

if the REAL economy blows with stocks at 1850, whats it going to look like at 1200 in Oct? 

Fri, 01/03/2014 - 14:12 | 4297093 NOZZLE
NOZZLE's picture

POS Cayanne is a dressed up Touareg.

Fri, 01/03/2014 - 14:48 | 4297197 corporatewhore
corporatewhore's picture

True, but tell that to her ladyship at The Club.

Fri, 01/03/2014 - 14:28 | 4297144 walküre
walküre's picture

VW sales down 23%

VW volume is 10 times that of Porsche

'Nuff said

1% can buy their 5th and 6th Porsche, 99% can't afford to replace their 5 yr old VW with a new one.

Fri, 01/03/2014 - 14:40 | 4297162 Ignatius
Ignatius's picture

I could have bought a BMW, but got a VW TDI instead ($10,000+ less and 30% better mileage).

Fri, 01/03/2014 - 14:37 | 4297155 overexposed
overexposed's picture

I suspect this is "brand inflation" - The Government has driven the price of cars through the roof, via inflation, low credit, and new "safety" mandates - so "entry level" cars encroach on luxury brands.  Add to that the boredom of mass production in a middling to high market -- Acuras, BMWs, and Audis are almost more common than Toyotas in the DC Metro area, where a majority of the wealth "creation" on the Eastern seaboard has been concentrated over the past five years -- and before you know it, Porche (and Maserati) are now the NEW luxury imports that the well-to-do must have.

Welcome to the Soviet world, my friends.  Better join the party before the whole thing collapses (again).

Fri, 01/03/2014 - 14:57 | 4297256 AGAU
AGAU's picture

Soon everybody will have a Porsche

Fri, 01/03/2014 - 15:02 | 4297276 Bunga Bunga
Bunga Bunga's picture

Porsche ... made proudly by heavily unionized workers.

Fri, 01/03/2014 - 15:12 | 4297306 walküre
walküre's picture

Porsche is adding 3,000 jobs by 2018.

Recovery meme is in full play. Not yours, not mine. Theirs.


Porsche already increased its workforce from 12,000 to 17,000 over the last 3 years

Ben, it's been a pleschure!

Here's a good piece of German innovation. Bertrandt is not very well known out here yet.


Stocks did a 400% increase in a year. They're hiring and expanding massively as well.

Fri, 01/03/2014 - 20:14 | 4298271 I Write Code
I Write Code's picture

The Cayenne has been popular for a while, the Panamera has been a hit no matter that it looks like a catfish, but just in the last year or so I've noticed a real resurgence of 911-style models, including the Boxster and Cayman.

The Cayenne/Tuareg is a pretty nice SUV, especially with the big Porsche motors, if you've got the scratch.

Why anybody would spend on a real sports car to drive around Los Angeles bumper-car gridlock, is beyond me.

Fri, 01/03/2014 - 20:26 | 4298300 akak
akak's picture

I have not the slightest clue what you guys are talking about --- it's like a foreign language.  But then, one sees vanishingly few Porsches in Alaska (and for multiple good reasons).

Sat, 01/04/2014 - 02:38 | 4299180 Bunga Bunga
Bunga Bunga's picture

Never heard of Webasto? Made in Germany, BTW.

Sun, 01/05/2014 - 15:48 | 4302132 the6thBook
the6thBook's picture

This can't be true because MSNBC told me that Tesla is the top selling luxuary car.

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