With "keg-standing bros" and "easy women" having been tempted already (unsuccessfully from what we know) to participate in the government's 'affordable' care act, Politico reports the Obama administration today unveiled its plans for an Olympic-size ad blitz during the winter games next month. No comments yet on which images will be used (it's too soon for any Schumacher references) but we suggest 'skeleton' will provide the right 'stimulation' to get insured.
HHS confirmed Tuesday that it has bought advertising time in markets with high rates of uninsured people to air during the Winter Olympics, which run Feb. 7-23.
To date, the administration has focused its outreach efforts in areas around Houston, Dallas, Tampa and Miami, dispatching senior officials like HHS Secretary Kathleen Sebelius to spread the word about new benefits under Obamacare.
The ads, which will run in markets like these across the country, will be aimed at young uninsured people and their families, an HHS official confirmed. POLITICO also confirmed that ads will run in North Carolina. According to HHS, ratings for typical primetime and sports programming dip during the Olympics, so the administration moved some of its paid media budget to the NBC Olympic inventory to maximize viewership.
No word on the images that might be used along with the usual messaging, although high-injury events such as the giant slalom or snowboarding offer immediate visuals to underscore the risk of going without health insurance.