Guess The Mystery Chart

Tyler Durden's picture

This chart shows the year over year change in a very important data series. Guess what it is.

* * *

If you said the underlying data is comparable store sales for McDonalds in the United States, which just dipped by 1.4% - the most since the Lehman crash - then you were 100% accurate. That's right: in Q4 the American consumer, obviously "because of the weather" just said no to the biggest US diet staple.

In other words, the chart above shows close to the exact moment when Americans could no longer even afford to eat at the golden arches.

And now, as the economists say, "assume a recovery..."

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VD's picture

that's great!

Joe Davola's picture

That will turn around soon, it's the time of the year for McRibs, Shamrock Shakes and $1 fish sandiwches.

pods's picture

I don't know about y'all but I'm Luvin' it.

Maybe they could bring in the JCP ad people and then go Ghetto Fagulous.


American34's picture

That is the scariest chart I have seen in a LONG time. When people can no longer afford the dollar menu, the consumer is truly tapped. Game over man, game over.

economics9698's picture

EBT cards don’t work at McDonalds’ but they work fine getting frozen French toast sticks at the supermercardo.

TheTmfreak's picture

I am 100% commited to never going to such a shitty food place ever again. Kind of sad because I bet McDonalds in the 60s wasn't too bad.

Today? Talk about just another company itching to fuck over its customers by any means necessary. Ever heard of 365 Black?  A whole website devoted to propagandizing apparently one of their largest consumers. Their videos they released doing urban "rappin'" about how mcdonalds is good food is nausiating.

pods's picture

They went Ghetto a couple of years ago.  Guess the clown didn't sell enough burgers?


forwardho's picture

Bout the time They began calling themselves "Micky D's"

CheapBastard's picture

The "McEscolar Sandwich" will be rolled out soon.

The 'smooth feel of this tasty fish sandwich sliding siding down your gullet...mmmmmm!'

Four chan's picture

i thought that was a global freedom chart. carry on.

SamAdams's picture

Meanwhile, those burger places that use real ingredients are booming (Whataburger for example).  Can you imagine what would happen if your state passed GMO labeling laws (gasp)?

Joe Davola's picture

I'm imagining it now: everything will be labelled as GMO free - just like that meat in europe wasn't horse meat, until it was.

Nick Jihad's picture

In Los Angeles, the ghetto is where you'll find FatBurger. Those are real burgers -  you'll have to wait at least ten minutes from the time you order before you'll be served.

TheFourthStooge-ing's picture

Nice clownpimpwagon, but if you recall from the rollout of McDonaldland in the early 1970s (Mayor McCheese, Hamburglar, etc), Grimace was originally called Evil Grimace, and for good reason:

MrPalladium's picture

Back in the '60s the big mac patties were 100% real beef and bigger than they are today, the sandwich cost 90 cents and a combo meal $1.25.

But back then America was an entirely different country except the elites had the same contempt for the core population.

Pool Shark's picture



Actually, I remember McDonalds having a big advertising campaign in the early 70's that touted getting an entire meal (i.e., Big Mac, Fries, and a Soda) for less than a dollar.

And, as you say, back then, the burgers were actually high-quality.

[I miss those beef-tallow french fries...]


fuu's picture

$1.25 in 1960 quarters is about $18.25 by melt value today.

Fredo Corleone's picture

Even $ 1.25 in pre-'82 Lincoln cents is worth ~ $ 2.75.

DaveyJones's picture

I think McDonalds and our government have a lot in common

They're based on a Kroc

Their heyday was decades ago

They've supersized everything

They produced more than one Grimace

They focus on fat people

Their kids meals are all toys and no nutrition  

Their spokesmodel is a clown 

and their local leaders are nothing but cheese 



Blano's picture

McDonalds was a treat back in the mid to late 70's because 1) the food was actually good, and 2) I had to drive 50 miles round trip to get to one.

Things that go bump's picture

I remember the first time I went to a McDonalds. My folks took us to drive-ins so rarely that each visit sticks fondly in my memory. It was a big deal. When my dad pulled into McDonalds for a special treat on that day in the '60s when McDonalds had just opened its first drive-in in St. Paul you could get a hamburger, an order of fries and a shake for $1. That may seem quite reasonable, but chicken was about 29 cents a pound back then and my mother protested the visit as she kept an iron grip on the family finances, and she could have made us a similar meal at home for much less, though the shake would not have shown up on her dinner table. 

lasvegaspersona's picture

come one had that kind of money to blow in the 60s...we wuz raised in a hole in the road, forced to eat crushed glass and our father would come home at night and cut off our heads with a butcher knife....but if you try to tell that to the kids today they just won't belive you...

Frank N. Beans's picture

I 'member from my childhood in the 60s we went through the Jack in the Box drive through and heard a voice coming out of Jack.  I got my own little bag of fries and it was deelish.  It was a treat back then.

Bobportlandor's picture

Back in the 6's MC fries were the best hands down.

Under the arches was a running tally 1 billion burgers sold...2...3...4...5...6 up to as I remember 15 billion.

The joke was 1 billion served using 1 lb of meet.

Today I dare anyone to eat a burger patty by it's self and not to gag on the gummy greasy slop.


Best burger I ever had was at a small little building just large enough two have a grill under roof, at the corner of Santa Monica bl and Virgil street, LA.

Owner said it's all in the meat and anyone who puts anything on the burger is just trying to mask the poor quality. He was right.

Owner is now dead, a Mexican took over and now it's out of business.

I found another in Hillsboron Or. Called Helvetia tavern, Country road winding thru farm land standing all by it's self


Barking Seal Troll's picture

Haven't had a Char Grill in decades, but that was the best fast food burger I've ever eaten.

Spent some time in the Research Triangle, fell upon a Char Grill, and probably ate a hundred of them thereafter.

Last time I checked the web they were alive and kicking and would send you a care package, but it was only the uncooked meat or something like that.  Whatever it was I said "pass". 

Haven't been back to that region since then :(

Back on topic - didn't an expose on McNuggets show that they contained ~ 5% calcium carbonate (aka 'chalk' or TUMS if you want to paint the shiniest face on it) and 2% cardboard?

LMAOLORI's picture



Depends on what state they actually do take EBT (I think there may be more states now.  I didn't down vote you btw just pointing this out). 

Fast Food Chains Getting Into the Food Stamp Act
therover's picture

It's because the dollar menu is now a buck 69

Rainman's picture

...and the " burger patty " is now about 3 inches diameter of yuk !

BigJim's picture

Maybe the drop in sales is down to this: people who tend to eat there, tend to die younger too?

Occams_Chainsaw's picture

Just think how healthy the folks who can't afford cheap food and start starving will be.

kchrisc's picture

But the FedRes has 9 seconds to insert another quarter.

"My wife got the house and car, but I got the arsenal and guillotine."

economics9698's picture

But, but, but you barbaric relic people don’t seem to understand McDonalds’ is an inferior good.  The peasants were simply switching away from McDonalds to Victoria and Albert’s (WDW-Orlando) with their wealth effect DJIA money.  /sarc

Zigs's picture

So, what's the balance between heating your home or heating your gut?

That sucking sound isn't liposuction.  It's increased fuel costs for propane, heating oil and natural gas.

Another shoe dropping on an already fragile economy.

Oh regional Indian's picture

The tragically but eponemously named Ghetto Die-t super sized itself and imploded....

The golden arches just sagged...


spankthebernank's picture

bbbbbbbuuuut whhhat aaaaboutttt the moat?.....

AngelEyes00's picture

Ever drive from Austin, TX to San Antonio, TX?  There are a phenomenal number of M's on the way.  People are hooked on oil and Mcanything's even if numbers are down.

Hal n back's picture

cattle prices up 30% since November

Pure Evil's picture

When you say "assume a recovery" you're not implying that we should all bend over and take it in the Hot Carl shorts, are you?

IridiumRebel's picture

I'm a Cleveland Steamer Man, myself....

Pure Evil's picture

I heard the Tony Danza was a real hoot!

"When you are giving it to a chick from behind, you yell out "Who's the boss?" She'll get confused, turn her head around, at this moment, you donkey punch her in the face and then scream TONY DANZA!!!"

OutLookingIn's picture

That big "M"?

Means 'Mediocre.'

The absolute height of mediocrity in American fast food.

Pure Evil's picture

When you're selling salt, fat, and grease you have to wrap it in fancy styrofoam to make it look purdy.

FrankDrakman's picture

I don't understand.. if you add sugar, you have all four major food groups.

Vampyroteuthis infernalis's picture

Less fat asses in 'merica?

IridiumRebel's picture

Oh there is one helluva diet coming to these fat fucks...folks better learn how to grow potatoes.