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Guess The Mystery Chart

Tyler Durden's picture


This chart shows the year over year change in a very important data series. Guess what it is.

* * *

If you said the underlying data is comparable store sales for McDonalds in the United States, which just dipped by 1.4% - the most since the Lehman crash - then you were 100% accurate. That's right: in Q4 the American consumer, obviously "because of the weather" just said no to the biggest US diet staple.

In other words, the chart above shows close to the exact moment when Americans could no longer even afford to eat at the golden arches.

And now, as the economists say, "assume a recovery..."


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Thu, 01/23/2014 - 11:31 | 4358862 VD
VD's picture

that's great!

Thu, 01/23/2014 - 11:35 | 4358882 Joe Davola
Joe Davola's picture

That will turn around soon, it's the time of the year for McRibs, Shamrock Shakes and $1 fish sandiwches.

Thu, 01/23/2014 - 11:42 | 4358913 pods
pods's picture

I don't know about y'all but I'm Luvin' it.

Maybe they could bring in the JCP ad people and then go Ghetto Fagulous.


Thu, 01/23/2014 - 11:49 | 4358944 American34
American34's picture

That is the scariest chart I have seen in a LONG time. When people can no longer afford the dollar menu, the consumer is truly tapped. Game over man, game over.

Thu, 01/23/2014 - 11:52 | 4358965 economics9698
economics9698's picture

EBT cards don’t work at McDonalds’ but they work fine getting frozen French toast sticks at the supermercardo.

Thu, 01/23/2014 - 11:57 | 4358985 TheTmfreak
TheTmfreak's picture

I am 100% commited to never going to such a shitty food place ever again. Kind of sad because I bet McDonalds in the 60s wasn't too bad.

Today? Talk about just another company itching to fuck over its customers by any means necessary. Ever heard of 365 Black?  A whole website devoted to propagandizing apparently one of their largest consumers. Their videos they released doing urban "rappin'" about how mcdonalds is good food is nausiating.

Thu, 01/23/2014 - 11:58 | 4358995 pods
pods's picture

They went Ghetto a couple of years ago.  Guess the clown didn't sell enough burgers?


Thu, 01/23/2014 - 12:10 | 4359044 forwardho
forwardho's picture

Bout the time They began calling themselves "Micky D's"

Thu, 01/23/2014 - 12:28 | 4359110 CheapBastard
CheapBastard's picture

The "McEscolar Sandwich" will be rolled out soon.

The 'smooth feel of this tasty fish sandwich sliding siding down your gullet...mmmmmm!'

Thu, 01/23/2014 - 12:40 | 4359161 Four chan
Four chan's picture

i thought that was a global freedom chart. carry on.

Thu, 01/23/2014 - 14:06 | 4359541 SamAdams
SamAdams's picture

Meanwhile, those burger places that use real ingredients are booming (Whataburger for example).  Can you imagine what would happen if your state passed GMO labeling laws (gasp)?

Thu, 01/23/2014 - 14:26 | 4359634 Joe Davola
Joe Davola's picture

I'm imagining it now: everything will be labelled as GMO free - just like that meat in europe wasn't horse meat, until it was.

Thu, 01/23/2014 - 18:11 | 4360414 Nick Jihad
Nick Jihad's picture

In Los Angeles, the ghetto is where you'll find FatBurger. Those are real burgers -  you'll have to wait at least ten minutes from the time you order before you'll be served.

Thu, 01/23/2014 - 12:36 | 4359146 TheFourthStooge-ing
TheFourthStooge-ing's picture

Nice clownpimpwagon, but if you recall from the rollout of McDonaldland in the early 1970s (Mayor McCheese, Hamburglar, etc), Grimace was originally called Evil Grimace, and for good reason:

Thu, 01/23/2014 - 12:12 | 4359051 MrPalladium
MrPalladium's picture

Back in the '60s the big mac patties were 100% real beef and bigger than they are today, the sandwich cost 90 cents and a combo meal $1.25.

But back then America was an entirely different country except the elites had the same contempt for the core population.

Thu, 01/23/2014 - 12:19 | 4359075 Pool Shark
Pool Shark's picture



Actually, I remember McDonalds having a big advertising campaign in the early 70's that touted getting an entire meal (i.e., Big Mac, Fries, and a Soda) for less than a dollar.

And, as you say, back then, the burgers were actually high-quality.

[I miss those beef-tallow french fries...]


Thu, 01/23/2014 - 12:25 | 4359093 fuu
fuu's picture

$1.25 in 1960 quarters is about $18.25 by melt value today.

Thu, 01/23/2014 - 12:46 | 4359178 Fredo Corleone
Fredo Corleone's picture

Even $ 1.25 in pre-'82 Lincoln cents is worth ~ $ 2.75.

Thu, 01/23/2014 - 13:18 | 4359316 DaveyJones
DaveyJones's picture

I think McDonalds and our government have a lot in common

They're based on a Kroc

Their heyday was decades ago

They've supersized everything

They produced more than one Grimace

They focus on fat people

Their kids meals are all toys and no nutrition  

Their spokesmodel is a clown 

and their local leaders are nothing but cheese 



Thu, 01/23/2014 - 13:15 | 4359295 Blano
Blano's picture

McDonalds was a treat back in the mid to late 70's because 1) the food was actually good, and 2) I had to drive 50 miles round trip to get to one.

Thu, 01/23/2014 - 13:23 | 4359346 Things that go bump
Things that go bump's picture

I remember the first time I went to a McDonalds. My folks took us to drive-ins so rarely that each visit sticks fondly in my memory. It was a big deal. When my dad pulled into McDonalds for a special treat on that day in the '60s when McDonalds had just opened its first drive-in in St. Paul you could get a hamburger, an order of fries and a shake for $1. That may seem quite reasonable, but chicken was about 29 cents a pound back then and my mother protested the visit as she kept an iron grip on the family finances, and she could have made us a similar meal at home for much less, though the shake would not have shown up on her dinner table. 

Thu, 01/23/2014 - 14:07 | 4359548 lasvegaspersona
lasvegaspersona's picture

come one had that kind of money to blow in the 60s...we wuz raised in a hole in the road, forced to eat crushed glass and our father would come home at night and cut off our heads with a butcher knife....but if you try to tell that to the kids today they just won't belive you...

Thu, 01/23/2014 - 14:29 | 4359645 Things that go bump
Things that go bump's picture

Oh, you were there.

Fri, 01/24/2014 - 05:06 | 4361929 limit_less
limit_less's picture

Classic Python

Thu, 01/23/2014 - 14:18 | 4359600 Frank N. Beans
Frank N. Beans's picture

I 'member from my childhood in the 60s we went through the Jack in the Box drive through and heard a voice coming out of Jack.  I got my own little bag of fries and it was deelish.  It was a treat back then.

Thu, 01/23/2014 - 16:20 | 4360048 Bobportlandor
Bobportlandor's picture

Back in the 6's MC fries were the best hands down.

Under the arches was a running tally 1 billion burgers sold...2...3...4...5...6 up to as I remember 15 billion.

The joke was 1 billion served using 1 lb of meet.

Today I dare anyone to eat a burger patty by it's self and not to gag on the gummy greasy slop.


Best burger I ever had was at a small little building just large enough two have a grill under roof, at the corner of Santa Monica bl and Virgil street, LA.

Owner said it's all in the meat and anyone who puts anything on the burger is just trying to mask the poor quality. He was right.

Owner is now dead, a Mexican took over and now it's out of business.

I found another in Hillsboron Or. Called Helvetia tavern, Country road winding thru farm land standing all by it's self


Thu, 01/23/2014 - 18:08 | 4360400 Barking Seal Troll
Barking Seal Troll's picture

Haven't had a Char Grill in decades, but that was the best fast food burger I've ever eaten.

Spent some time in the Research Triangle, fell upon a Char Grill, and probably ate a hundred of them thereafter.

Last time I checked the web they were alive and kicking and would send you a care package, but it was only the uncooked meat or something like that.  Whatever it was I said "pass". 

Haven't been back to that region since then :(

Back on topic - didn't an expose on McNuggets show that they contained ~ 5% calcium carbonate (aka 'chalk' or TUMS if you want to paint the shiniest face on it) and 2% cardboard?

Thu, 01/23/2014 - 13:57 | 4359492 LMAOLORI
LMAOLORI's picture



Depends on what state they actually do take EBT (I think there may be more states now.  I didn't down vote you btw just pointing this out). 

Fast Food Chains Getting Into the Food Stamp Act
Thu, 01/23/2014 - 11:55 | 4358984 therover
therover's picture

It's because the dollar menu is now a buck 69

Thu, 01/23/2014 - 12:20 | 4359022 Rainman
Rainman's picture

...and the " burger patty " is now about 3 inches diameter of yuk !

Thu, 01/23/2014 - 12:13 | 4359052 BigJim
BigJim's picture

Maybe the drop in sales is down to this: people who tend to eat there, tend to die younger too?

Thu, 01/23/2014 - 12:46 | 4359183 Occams_Chainsaw
Occams_Chainsaw's picture

Just think how healthy the folks who can't afford cheap food and start starving will be.

Thu, 01/23/2014 - 13:25 | 4359360 kchrisc
kchrisc's picture

But the FedRes has 9 seconds to insert another quarter.

"My wife got the house and car, but I got the arsenal and guillotine."

Thu, 01/23/2014 - 11:48 | 4358949 economics9698
economics9698's picture

But, but, but you barbaric relic people don’t seem to understand McDonalds’ is an inferior good.  The peasants were simply switching away from McDonalds to Victoria and Albert’s (WDW-Orlando) with their wealth effect DJIA money.  /sarc

Thu, 01/23/2014 - 12:07 | 4359028 Zigs
Zigs's picture

So, what's the balance between heating your home or heating your gut?

That sucking sound isn't liposuction.  It's increased fuel costs for propane, heating oil and natural gas.

Another shoe dropping on an already fragile economy.

Thu, 01/23/2014 - 12:07 | 4359032 Oh regional Indian
Oh regional Indian's picture

The tragically but eponemously named Ghetto Die-t super sized itself and imploded....

The golden arches just sagged...


Thu, 01/23/2014 - 16:49 | 4360143 Kayman
Kayman's picture

Holy Cow ! ORI, holy cow.

Thu, 01/23/2014 - 12:50 | 4359194 spankthebernank
spankthebernank's picture

bbbbbbbuuuut whhhat aaaaboutttt the moat?.....

Thu, 01/23/2014 - 13:18 | 4359320 AngelEyes00
AngelEyes00's picture

Ever drive from Austin, TX to San Antonio, TX?  There are a phenomenal number of M's on the way.  People are hooked on oil and Mcanything's even if numbers are down.

Thu, 01/23/2014 - 13:37 | 4359407 Hal n back
Hal n back's picture

cattle prices up 30% since November

Thu, 01/23/2014 - 11:32 | 4358863 IridiumRebel
IridiumRebel's picture


Thu, 01/23/2014 - 11:41 | 4358891 Pure Evil
Pure Evil's picture

When you say "assume a recovery" you're not implying that we should all bend over and take it in the Hot Carl shorts, are you?

Thu, 01/23/2014 - 11:51 | 4358966 IridiumRebel
IridiumRebel's picture

I'm a Cleveland Steamer Man, myself....

Thu, 01/23/2014 - 12:00 | 4359005 Pure Evil
Pure Evil's picture

I heard the Tony Danza was a real hoot!

"When you are giving it to a chick from behind, you yell out "Who's the boss?" She'll get confused, turn her head around, at this moment, you donkey punch her in the face and then scream TONY DANZA!!!"

Thu, 01/23/2014 - 11:53 | 4358970 OutLookingIn
OutLookingIn's picture

That big "M"?

Means 'Mediocre.'

The absolute height of mediocrity in American fast food.

Thu, 01/23/2014 - 11:57 | 4358987 Pure Evil
Pure Evil's picture

When you're selling salt, fat, and grease you have to wrap it in fancy styrofoam to make it look purdy.

Thu, 01/23/2014 - 15:29 | 4359876 FrankDrakman
FrankDrakman's picture

I don't understand.. if you add sugar, you have all four major food groups.

Thu, 01/23/2014 - 11:32 | 4358865 Vampyroteuthis ...
Vampyroteuthis infernalis's picture

Less fat asses in 'merica?

Thu, 01/23/2014 - 11:37 | 4358885 IridiumRebel
IridiumRebel's picture

Oh there is one helluva diet coming to these fat fucks...folks better learn how to grow potatoes.


Thu, 01/23/2014 - 11:38 | 4358895 outamyeffinway
outamyeffinway's picture

More rice for everyone!

Thu, 01/23/2014 - 11:40 | 4358903 Dr. Richard Head
Dr. Richard Head's picture

I'm lovin' it...Is this an indication of loss of consumer purchasing power or a wiser consumer? 

Thu, 01/23/2014 - 11:42 | 4358910 IridiumRebel
IridiumRebel's picture

I'm thinking Arby's....

Thu, 01/23/2014 - 11:53 | 4358973 NoDebt
NoDebt's picture

A wiser consumer?  Seriously?

I want you to come up with a suitable punishment for yourself.

Thu, 01/23/2014 - 12:00 | 4359002 Dr. Richard Head
Dr. Richard Head's picture

I guess my punishment will be eating McDonalds today for lunch.  : (

Thu, 01/23/2014 - 12:25 | 4359090 pods
pods's picture

No, that is not good enough. You must run to the nearest Taco Bell and accept your punishment.

And no short cuts of just blending it up and tossing it against the back of the toilet. You must do this the old fashioned way.


Thu, 01/23/2014 - 11:32 | 4358867 ShorTed
ShorTed's picture

I guess we don't want that Super Sized then?

Thu, 01/23/2014 - 11:34 | 4358871 firstdivision
firstdivision's picture

Cause everyone is drinking Herbalife for breakfast/lunch and eating at Per Se for dinner.  Recovery is full on.

Thu, 01/23/2014 - 11:47 | 4358938 eclectic syncretist
eclectic syncretist's picture

if this is what you call a recovery maybe we should be wishing for a depression.

Thu, 01/23/2014 - 11:34 | 4358873 Spawn of Cagliostro
Spawn of Cagliostro's picture

Too easy but...McCovery, anyone?

Thu, 01/23/2014 - 12:17 | 4359062 ParkAveFlasher
ParkAveFlasher's picture

Let me be first to say, well played, good sir.

Thu, 01/23/2014 - 11:33 | 4358874 youngman
youngman's picture

I think people are just trying to get healthy...I bet soybeans are up big...tofu you know..I read there was a shortage of ORGANIC food....that high priced shiney apple crap you know...

Thu, 01/23/2014 - 11:34 | 4358875 fortune114
fortune114's picture

Now close to $10 for a burger and bottle of water.  I avoid when possible (which is most of the time). 

Thu, 01/23/2014 - 11:43 | 4358920 Sudden Debt
Sudden Debt's picture

10 bucks for the burger

10.000 bucks for the hart surgun


Thu, 01/23/2014 - 11:49 | 4358952 eclectic syncretist
eclectic syncretist's picture

I can hear the earnings call now......

"Sales continued to expand at a moderate pace of -1.4% last quarter, helped by the 1.4 million people on extended unemployment benefits, who consistently ate McDonalds while watching Netflix"

Thu, 01/23/2014 - 11:34 | 4358876 Yancey Ward
Yancey Ward's picture

It has been cold in the US since last Spring, and it is well known by analysts everywhere that nobody goes to McDonalds when it is colder than normal.  That YOY sales haven't dropped 100% is bullish!

Thu, 01/23/2014 - 11:37 | 4358888 IridiumRebel
IridiumRebel's picture

I do not eat when it is cold....I just sit back and cry softly.


Thu, 01/23/2014 - 11:37 | 4358887 akarc
akarc's picture

wait by deer crossing. Let hunters chase deer into road. Car bashes deer. Grab fresh roadkill haul ass.

Or just pick up armadillos in the am. Carpe Diem!

Thu, 01/23/2014 - 11:39 | 4358901 Pure Evil
Pure Evil's picture

Or, at the very least, follow the buzzards around and scrap with em over the road kill.

Thu, 01/23/2014 - 11:42 | 4358907 darteaus
darteaus's picture

I know you're joking, but: "Humans can acquire a leprosy infection from armadillos by handling them or consuming armadillo meat"

Thu, 01/23/2014 - 12:11 | 4359019 forwardho
forwardho's picture

You joke,(or maybe not) but when I was young, ( and living in Michigan) I-69 was a veritable frozen deer meat market in winter. I had a pick-up, State troopers thought I was being civic minded, friends and family loved it when my truck pulled up.

The 70's were a great time to be a young american. Pretty sure I would be arrested today.

Do we call that progress?


Thu, 01/23/2014 - 11:39 | 4358890 Sudden Debt
Sudden Debt's picture

If Americans stop eating crappy fat hamburgers YOU JUST KNOW THINGS ARE GETTING BAD!!



Thu, 01/23/2014 - 11:39 | 4358896 darteaus
darteaus's picture

Chicken, pasta and broccoli - feeds a family of 4 for $10.  You just have to get off your a$$

Thu, 01/23/2014 - 11:39 | 4358897 Dr. Engali
Dr. Engali's picture

Don't worry. Now we have 1.4 million moar Americans who have dropped off the unemployment numbers, so we have that going for us.

Thu, 01/23/2014 - 12:46 | 4359179 NIHILIST CIPHER

Doc        Another 6 months and McD will be asking for a  burger bailout from CONgress. Similar to banker bailouts but they will also get workers paid by the state on special works programs sort of like after the depression. Maybe that is where the jobs for the youth of Amerika will come from in the future. (works programs to benefit corporate Amerika)

Thu, 01/23/2014 - 12:52 | 4359199 Occams_Chainsaw
Occams_Chainsaw's picture

If you actually read the Obamacare bill there is a bailout for fast food joints if they lose customers from insurance premiums going up.  (Not really but hell.....would you be at all shocked if there were?)

Thu, 01/23/2014 - 11:40 | 4358899 Agent P
Agent P's picture

Brinker (EAT) is doing well, so perhaps there's some trade up taking place.  Also, Chipotle and similar concepts continue to take business away from MCD. 

Thu, 01/23/2014 - 11:40 | 4358900 Rothosen
Rothosen's picture

Does this mean more people can now aford to go to a real restaurant?

Thu, 01/23/2014 - 11:43 | 4358918 Hulk
Hulk's picture

Like Olive Garden ???

/immense sarcasity...

Thu, 01/23/2014 - 11:41 | 4358902 BeetleBailey
BeetleBailey's picture


Thu, 01/23/2014 - 11:42 | 4358911 JustObserving
JustObserving's picture

You should have bought your hamburgers 14 years ago when they were just $0.49.  They look the same today as the day they were made:

14-Year-Old McDonald's Burger Looks the Same As On the Day It Was Made

Thu, 01/23/2014 - 11:47 | 4358941 Mi Naem
Mi Naem's picture

He should have taken the two grand. 

Now, instead, he has a 14 year old burger and 15 minutes of infamy as a sucker for posterity. 

Thu, 01/23/2014 - 11:53 | 4358960 JustObserving
JustObserving's picture

Investing $10 in McDonalds hamburgers and storing them for years seems to be a far better investment than McDonalds' stock.

Toxicity has its advantages.

Thu, 01/23/2014 - 11:53 | 4358968 Azannoth
Azannoth's picture

Maybe in a new Mad Max World we will be trading MacDonald's Hamburgers as currency ? non-perishable, easily divisible and you can eat them too!

Thu, 01/23/2014 - 12:52 | 4359202 Occams_Chainsaw
Occams_Chainsaw's picture

BitBurgers anyone?

Thu, 01/23/2014 - 11:55 | 4358980 fooshorter
fooshorter's picture

Super-Size Me 

Super Charge Me


Watch. Both.

Thu, 01/23/2014 - 11:41 | 4358912 Confundido
Confundido's picture

This just CONFIRMS THE RECOVERY: The income of the sheeple is improving, and they eat less at McDonalds and more at good restaurants. The trend is confirmed by the increasing temporary jobs at restaurants.

Thu, 01/23/2014 - 11:58 | 4358988 therover
therover's picture

It's scary that that is exactly how they will spin it.

Thu, 01/23/2014 - 13:13 | 4359289 Almost Solvent
Almost Solvent's picture

The homeless choose to live with Mother Nature and return to our ancient mode of habitat.

Very eco-conscious and helps reduce our carbon footprint.

Slowing global climate change one person at a time!


Thu, 01/23/2014 - 11:44 | 4358921 debtor of last ...
debtor of last resort's picture

The McMule is still very well affordable.

Thu, 01/23/2014 - 15:02 | 4359765 Winston Churchill
Winston Churchill's picture

Tastes like Ass.

Thu, 01/23/2014 - 11:44 | 4358922 fooshorter
fooshorter's picture

What about 5 guys? Burger King? Wendys? Sonic? DQ? I wonder if across the board, or if it's a behavioral/attitude change. I mean c'mon its not like the majority of people are below the poverty line or the middle class is DOA. /s

Thu, 01/23/2014 - 11:46 | 4358930 yrad
yrad's picture

Besides Pho Noodles, those little cheese burgers are my only cure for a hangover!

Thu, 01/23/2014 - 11:46 | 4358940 Agent P
Agent P's picture

+1 for Pho

Thu, 01/23/2014 - 11:46 | 4358933 joego1
joego1's picture

Damn! I thought it was the number of Sasquatch sightings and It was actually the Micky D's turd taper. Everyone's dooin it.

Thu, 01/23/2014 - 11:45 | 4358935 rsnoble
rsnoble's picture

I learned a long time ago what 'assume' means from Benny Hill.  For the few that may not know that basically says it makes an ass out you and me.

Thu, 01/23/2014 - 11:49 | 4358954 eclectic syncretist
eclectic syncretist's picture


Thu, 01/23/2014 - 11:51 | 4358961 gookempucky
gookempucky's picture

It is an illusion-----------those that just cannot see this are still wandering the desert with one a soda because it taste so good.

Look for this propoganda to bring forth the auto burger maker.

Lets go back in time----------

Thu, 01/23/2014 - 11:51 | 4358962 eclectic syncretist
eclectic syncretist's picture

Wait till Microsoft reports after the bell.  Everyone loves Windows 8, right?

Thu, 01/23/2014 - 12:35 | 4359143 Azannoth
Azannoth's picture

Windows will be dead by ver. 10, everybody is switching to Mac/Linux now

Thu, 01/23/2014 - 12:52 | 4359197 q99x2
q99x2's picture

Apple Sucks

Thu, 01/23/2014 - 12:01 | 4359011 Rising Sun
Rising Sun's picture

The shit show is picking up steam.  Inhale!!!!!!

Thu, 01/23/2014 - 12:00 | 4359013 hotrod
hotrod's picture

Splurged and took my family of 5 to Wendys over the holidays for some combo meals. $42.21.  At least I did not have to tip.

Thu, 01/23/2014 - 12:29 | 4359115 NIHILIST CIPHER

hotrod      You prove the point many posters are making, Wendy's and McD are overpriced in the terms of todays family budget. Also, there are just too many people who now know it's bad for your health and Obamacare won't be there to save you with that by-pass surgery like the old days.

Thu, 01/23/2014 - 12:10 | 4359043 ejmoosa
ejmoosa's picture

Been to McDonald's once over the last five years just for an order of fries.


They were not as good as I remembered, either.

Thu, 01/23/2014 - 12:10 | 4359045 Cannon Fodder
Cannon Fodder's picture

On rare occasions I will eat at McDonalds. Last week was one of them. Do you realize how expensive it is? A quarter pounder, medium fries and two apple pies was $8. I can and do make a fantastic meal at home (and MUCH healthier) for half that. No wonder their sales are declining. Almost any fast food place any more is way too expensive.

Thu, 01/23/2014 - 12:29 | 4359114 U4 eee aaa
U4 eee aaa's picture

Their breakfasts are even worse. My math says you are paying three times what it would cost you to make the same meal at home

Thu, 01/23/2014 - 12:36 | 4359147 NIHILIST CIPHER

U4         Let me recommend the handy little machine, "Hamiton Beach Breakfast Sandwich Maker". Five star reviews from all that purchase and me too. It will turn out a replica of the Egg Mcmuffin type sandwich in 4-5 minutes. Tastes better and you control the ingredients. Use it almost everyday.  

Thu, 01/23/2014 - 13:05 | 4359260 irie1029
irie1029's picture

I will NEVER eat there or any other FF shit hole.  How long does it take to fry a free range egg slap it on a piece of sprouted bread with 2 pieces of free range bacon?  nope stupid lazy americans would rather idle in their car in queue and over pay. 

Fri, 01/24/2014 - 21:46 | 4365208 RebelDevil
RebelDevil's picture

And being that I work in a restaurant, i can tell you that for an actual $10 meal of burger and fries only contains $2.50 worth of ingredients, but then it costs $3-4 to pay for the wages of the crew that helped to cook, assemble, and serve it to you.

Thu, 01/23/2014 - 12:10 | 4359046 TrumpXVI
TrumpXVI's picture

Umm, just wondering....why wasn't the March 2013 y/y drop of 1.2% NOT the EXACT moment when Americans could no longer afford to eat shitty dollar meals at McDs??


Just wondering, because watching this slo-mo train wreck of an economy is more boring than watching a molasses flow in January.

Thu, 01/23/2014 - 12:12 | 4359047 Toolshed
Toolshed's picture

I am sure that fast food industry lobbyists will "convince" our legislators of the wisdom and social value of allowing EBT cards to be used at nation wide fast food franchises and all will be well. Of course Michelle Obunghole will immediately star in a tax payer funded campaign to promote the health benefits of eating the government subsidized crap served by government subsidized debt slaves. Bullish!!!

Thu, 01/23/2014 - 12:14 | 4359055 Save_America1st
Save_America1st's picture

this is coinciding with ending unemployment bene's to 1.7 million members of the FSA as well as cut-backs on said FSA members EBT funny money cards.  Coincidence???

Sounds like it's time for an FSA riot pronto, Ukrainian style. 




Thu, 01/23/2014 - 12:19 | 4359074 teolawki
teolawki's picture

When they noticed people throwing away the burger and eating the cardboard container it should have been a clue.

Thu, 01/23/2014 - 12:26 | 4359096 the grateful un...
the grateful unemployed's picture

had a relative in Weimar Germany. he was carrying a wheelbarrow full of money to buy some food, and he was robbed. the thieves took the wheelbarrow and left the money.

Thu, 01/23/2014 - 12:24 | 4359088 Spungo
Spungo's picture

Fucking graphs and shit. Why do you hate America?

Thu, 01/23/2014 - 12:25 | 4359095 BullyBearish
BullyBearish's picture

An American institution probably responsible for damaging more people than tobacco...not to mention cows

Thu, 01/23/2014 - 14:02 | 4359521 PrecipiceWatching
PrecipiceWatching's picture

Last time I checked, Americans still had free choice.

If you think fast food is markedly worse for you than the alternatives then choose something else.


Ronald Mc Donald does not have a gun to your head.

Thu, 01/23/2014 - 12:27 | 4359101 U4 eee aaa
U4 eee aaa's picture

Seeing them put all that money into renovating their stores, I knew that those costs would lead to higher prices and I knew those higher prices would lead to this. Growing up, people never went to McD's for the decor, it was for the prices. If you don't have the best value *junk* (yes, that is what it is) food, then there is no point in your operation. You can't put lipstick on a GMO pig. The food is not worth the upscale price. Either improve the food or get rid of the decor (and the price that goes along with it). Stop putting lipstick on the pig

Thu, 01/23/2014 - 12:28 | 4359103 the grateful un...
the grateful unemployed's picture

yes but they are doing a lot better overseas where they dont' have the same menu

Thu, 01/23/2014 - 15:09 | 4359798 Winston Churchill
Winston Churchill's picture

The curry burger in the UK McD's is pretty good.

Not sure if its poodle or alsation.

Thu, 01/23/2014 - 12:28 | 4359111 QQQBall
QQQBall's picture

MCD knows how to play the game. $1 large coffees locally. That will pump revs.

Thu, 01/23/2014 - 12:31 | 4359126 chistletoe
chistletoe's picture

maybe they could bring back the

"Burger, fries and a soda and CHANGE BACK FROM YOUR DOLLLAR!" ad campaign .....

Thu, 01/23/2014 - 12:33 | 4359130 chistletoe
chistletoe's picture

or if not that, there's the equally successful


"You deserve a brick today!" .... through the plate glass window ....

Thu, 01/23/2014 - 12:40 | 4359154 CheapBastard
CheapBastard's picture

"Where's the beef!"

Thu, 01/23/2014 - 13:04 | 4359249 Save_America1st
Save_America1st's picture

Well, that was Wendy's but still fits perfect today.  How about, "Where's the NON-GMO beef???!!!"

Thu, 01/23/2014 - 12:40 | 4359157 q99x2
q99x2's picture

You can still get a 2fer of pesticides and food at the 99 cent store. Albertsons is closing down and (if there is anything left) items are on sale for a buck.

Thu, 01/23/2014 - 12:42 | 4359165 adr
adr's picture

McDs is where the welfare mamas take their kids to play, get them a happy meal and let them shit all over the playland slide. Usually on a Tuesday or Friday night when Happy Meals are $1.99.

The rest of the week they are chowing down on EBT bought Tyson fried chicken and Coke. When McDonalds does take EBT sales will go through the roof. Every worthless EBT sap would take going to McDonalds over using a microwave all day long. The scariest thought a welfare mama has is lifting a finger to do work, including changing diapers.

Thu, 01/23/2014 - 13:38 | 4359412 therearetoomany...
therearetoomanyidiots's picture

Well, reading 'a package' and 'figuring' how to use the microwave and cleaning the subsequent mess....that's a lot of hard work and time.   Time that can be used to eat more shit or watch TMZ.

Thu, 01/23/2014 - 17:22 | 4360256 NickVegas
NickVegas's picture

Are you talking about Big MIC or an abstraction of TBTF. Please elaborate on your elaborate narrative.

Thu, 01/23/2014 - 12:44 | 4359176 q99x2
q99x2's picture

Think of all the baby robots that are going to grow up without a job.

Pray for them bitchez.

Thu, 01/23/2014 - 12:48 | 4359186 LouisLitt
LouisLitt's picture

OFF: Wouldn't it be a good idea if there would be a weekly summary of the most important articles on ZH? It's so hard to keep up this way...

Thu, 01/23/2014 - 12:57 | 4359214 HardlyZero
HardlyZero's picture

Moat filled with job applications.

Short super-size.

McD's shields are down for repair.

Wait time 10 minutes.

Thu, 01/23/2014 - 13:03 | 4359245 TheRideNeverEnds
TheRideNeverEnds's picture

In this economy only the rich can afford to eat out regularly at such a hoity toity establishment. 

Thu, 01/23/2014 - 13:15 | 4359299 Alananda
Alananda's picture

Say what you will, there be a time long ago when first wife, the perfect two kids, and I celebrated many a Friday evening with a night out at McDonald's.  Saving grace, having lived to tell this tale, I blame Big Macs for my divorce.

Thu, 01/23/2014 - 13:41 | 4359373 haskelslocal
haskelslocal's picture

It's a double entendre.

Saturation fats bustin' out bellies.

Saturated store supplies.

Add to this the incessant desire to keep prices low via reduced food quality and you've got REASON to not eat at Mickey's. 

Thu, 01/23/2014 - 13:36 | 4359410 dxj
dxj's picture

Only a statistical retard would buy into the same conclusion. This is a YOY chart, meaning that 1.4% fewer people are eating McDonalds hamburgers this Dec compared to last Dec. Big woop! The conclusion should be that there are still millions eating that crap ... not that suddenly all of America stop being able to afford a McHeartattack. 

Thu, 01/23/2014 - 13:37 | 4359413 johnjkiii
johnjkiii's picture

Just taking the First Lady's admonition to heart. Her anti-obesity campaign at work. Not to worry, the Big MacSalad with Quinoa on the side is on its way along with the new Quarter Pounder, a Gluten Free GrassBurger abn French Fried Recycled Newspaper Chips.

Thu, 01/23/2014 - 13:56 | 4359486 Papasmurf
Papasmurf's picture

Americans finally eating healthy

Americans finally too poor to eat

Thu, 01/23/2014 - 14:18 | 4359597 esum
esum's picture

no.... its a DEPRESSION being called a RECOVERY..... when i snap my fingers you will wake up and eat a burger .... every day for the rest of your life..... OBAMA'S MAGIC PEN AND PHONE COMBO GONNA MAKE IT ALL ok 

Thu, 01/23/2014 - 14:25 | 4359622 thefirstabomb
thefirstabomb's picture

I like their CEO Don Thompson, he's not one to try and bs his way out of probelms.  I wonder what this means (other than the "weather" being a problem) for actual consumer sentiment 

Thu, 01/23/2014 - 15:25 | 4359850 NCSpurs
NCSpurs's picture



Thu, 01/23/2014 - 15:25 | 4359852 NCSpurs
NCSpurs's picture


One arch 11 and Van Dyke. Detroit.

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