Great Depression Deja Vu - "A Chicken In Every Pot And A Maserati In Every Garage"

Tyler Durden's picture

In 1928, just as income inequality was surging, stocks were soaring and monetary distortions were rearing their ugly head, the now infamous words "a chicken in every pot and a car in every garage" were integral to Herbert Hoover's 1928 presidential run and a "vote for prosperity," all before the market's epic collapse. Fast forward 86 years and income inequality is at those same heady levels, stocks are at recorderer highs, the President is promising to hike the minimum wage to a "living wage" capable of filling every house with McChicken sandwiches and now... to top it all off - Maserati unveils their (apparent) "everyone should own a Maserati" commercial. It would seem that chart analogs are not the only reminder of the pre-crash era exuberance and its recovery mirage and massive monetary distortions.


Income inequality - check

The last time the top 10% of the US income distribution had such a large proportion of the entire nation's income was the 1920s - a period that culminated in the Great Depression and a collapse in that exuberance.


"Wealth effect" - check



Monetary distrortions - check

"Today there is a tremendous amount of monetary distortion, on par with the 1929 stock market and certainly the peak of 2007, and many others," warns Universa's Mark Spitznagel.



and "a Maserati in every garage"



It's a great looking car and emotionally imploring but... did they really just suggest (subliminally of course) that such luxury is to be had by all?

Perhaps a gentle reminder of the reality for 99.99% of Americans...compared to the Maserati buyer...


As Mark Spitznagel warned:

The reality is, when distortion is created, the only way out is to let the natural homeostasis take over. The purge that occurs after massive distortion is painful, but ultimately, it’s far better and healthier for the system.


While that may sound rather heartless, it’s actually the best and least destructive in the long run.


Look what happened in the 1930s, when the actions of the government prolonged what should have been a quick purge. Instead, the government prevented the natural rebuilding process from working, which made matters so much worse.

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stocktivity's picture

All these big companies that spent millions of dollars for a 2nd half Super Bowl commercial have to be sweating bullets. Blowout possible with viewers already switching channels.

zerozulu's picture

probably Riots will start when soldiers will be back from Afghanistan.

InjectTheVenom's picture

Well, I sure-as-fuck know that Ithere ain't no Maserati in MY garage !!

El Vaquero's picture

My vehicle has fading paint, the rocker panels are crushed, it runs well and it's paid for.  While I wouldn't mind driving a Maserati once just to say I did, I do not want one.  I would actually prefer to not have one.  I actually like my mechanically sound beater that I paid $2k for. 

Oh regional Indian's picture

Excellent choice. My 1992 Fiat 124 turns many more heads than the everycar that automakers are turning out today. No character.


Soul Glow's picture

I walk to where I need to go and when I turn heads I can stop and strike up a conversation.  Long live the game of face to face.

El Vaquero's picture

I think that the bulk of my miles driven in the past 6 months has been hunting trips.  It is also difficult where I live to get around without a vehicle.  I just don't do a lot of extraneous driving anymore.  For example, I have a friend up in the mountains, which is about an 80 mile round trip.  When I go visit, I tend to bring food and beer, and then just spend the night.  I figure, if I'm going to use the gas to get up there, I might as well make it worth my while. 

new game's picture

2002 corolla w 153ooo ce stripper, what could go wrong-not much...

paid for 30+mpg=cheap trans. 5 speed manuel gives it some zip.

just like all else minimal, basic insurance+money in bank for more

important stuffs like quality food...

fuck vanity, debt, the fed, and fools chasing a false image of wealth...

TheGoldMyth's picture

El Vaquero, an economic climate psychiatrist such as myself, even in my hobbyist capacity, could help you find peace/happiness with 'any' vehicle paint condition, or even help identify the right vehicle for you?? It is my conviction that this new modern medical science should be consulted more often. :-)

thestarl's picture

Couple of years back had a Audi A4 what a shitbox lemmon,say what you like about the Japs but they make good reliable cars

spdrdr's picture

My Maserati does 185.


Lost my licence, now I can't drive...

LMAOLORI's picture



                                                                   I Can't Drive 55
marathonman's picture

I have a limo.  Ride in the back.

I lock the doors in case I'm attacked.

Life's been good to me so far... -  Jamie Dimon

Offthebeach's picture

Garages are for us jobless to rent out to the new Hola American family the Republicrst partys want.

Soul Glow's picture

You guys are watching TV?  I'm at my corner bottle shop listening to a Miles Davis cover band drinking dogfishhead's American Beauty.


Caveman93's picture

What's TV? I've been too busy working on my homework tonight so I can get a degree to put on my resume so I can still not get an interview to get a job. PROGRESS!

Soul Glow's picture

College, although overpriced, shouldn't be knocked too hard.  I wouldn't have the critical thinking skills I have today if I hadn't taken philosophy.  My high school taught me only how to mac girls and run game; how to cercumvent the system - and which I am thankful for.

Life is what you make of it.  Don't knock anything 'till you've tried everything. 

stocktivity's picture

WTF!  I posted this at halftime. Just checked the score with most of the 4th quarter to go ...43-8!  To think there were assholes that paid $2600/ticket.  Ha...I couldn't even get through the 1st quarter at home on my TV.

TheGoldMyth's picture

Stocktivity, from an amateur economic climate psychiatry perspective, it would be interesting to check the condition of someone who actually did pay after they had watched the game. This is the stuff the new and exciting scientific world of economic climate psychiatry is all about.

TNT's picture

Ghibli is only $67,000. Your Tesla costs more than that.

RaceToTheBottom's picture

Wow, and I bet it does not even burn up when it starts sprinkling outside....

0b1knob's picture

During the 1928 presidential campaign, did Herbert Hoover really promise "a chicken in every pot and a car in every garage?"

The Hoover campaign used a variety of slogans in 1928 including "Vote for Prosperity," "Lest We Forget" (referring to Hoover's World War I relief work), and "Who but Hoover?"

Other slogans were introduced by Hoover supporters, often without direct input from Mr. Hoover. The link between Hoover and the phrase "a chicken in every pot" can be traced to a paid advertisement which apparently originated with the Republican National Committee, who inserted it into a number of newspapers during the 1928 campaign. The ad described in detail how the Republican administrations of Harding and Coolidge had "reduced hours and increased earning capacity, silenced discontent, put the proverbial 'chicken in every pot.' And a car in every backyard, to boot." The ad concluded that a vote for Hoover would be a vote for continued prosperity.

Hoover did make a variety of optimistic statements during the campaign, such as, "the slogan of progress is changing from the full dinner pail to the full garage," and "given a chance to go forward with the policies of the last eight years, and we shall soon with the help of God be in sight of the day when poverty will be banished from this Nation," but Hoover never promised "a chicken in every pot."

stant's picture

[chicken in every pot]it was huey p long. and they shot his ass, named a bridge after him

Whoa Dammit's picture

It was Henry IV of France. But Huey did say things like this that got him shot: 

"When you have a country where one man owns more than 100,000 people, or a million people, and when you have a country where there are four men, as in America that have got more control over things than all the 120 million people together, you know what the trouble is."

Catfish's picture

"We do not propose to say that there shall be no rich men. We do not ask to divide the wealth. We only propose that, when one man gets more than he and his children and children's children can spend or use in their lifetimes, that then we shall say that such person has his share. That means that a few million dollars is the limit to what any one man can own."

— Huey Long, Share Our Wealth radio address, February 23, 1934

drstrangelove73's picture

I drove over that bridge(called the Huey P. Narrow bu locals ) for 6 months everyday.The bridge sucked and the man sucked.He was a tinhorn Demogogue

Pure Evil's picture

Obamavilles are just Barack's idea of income equality.

Once everyone has lived in a tent for awhile, moving to your designated FEMA camp will be a step up in lifestyle.

Hugh_Jorgan's picture

The reason Hoovervilles got their name is because the media was coerced and "bought and paid for by" the quintessential Liberal Progressive FDR to blame his predecessor (sound familiar?). He also owned his Depression because of the utter failure of his repeated massive socialist interventions trying to control the free market. So, given the state of things today we should be hearing about Bushvilles from the media. However, we do lack a dustbowl-scale natural disaster which really dialed up the pain and homelessness. We also have massive government handouts which mask the effect of our actual unemployment which languishes undesseminated in the high teens and low twenties. However, we all know about the problems that could be behind the curtain ready to make their appearance, so it may not be too late to see a complete repeat of history thanks to man's avarice and insanity.

Skateboarder's picture

Yeah, and there's a cop in the shadows clocking you at 120, and you're going to jail.*

*regarding the Maserati commercial (which had way too much hopium).

LMAOLORI's picture



120 would give them cause but how about just being pulled over for doing nothing wrong but just because you have a conceal carry permit.

El Vaquero's picture

I wish that would happen to me in my state.  The judge that they would very likely be facing would tell them that they don't have qualified immunity.  He already ruled detaining a person for carrying a firearm when it is lawful to do so merely because the person had a firearm did exclude the cops from having qualified immunity.  NM is a very gun friendly state:

LoneStarHog's picture

Does Maserati make a PICKUP with a standard rear window gun rack? Otherwise, not interested, thank you very mucho!

Caveman93's picture

Yeah they do have one but it's extra.

I like the "Gun Buggy" Model. 


Boondocker's picture

dang...lots of Mericans must be doing good....

Pure Evil's picture

Yeah, its amazaing how one very young black girl, a ballarina, and a low paid black blue collar worker are going to afford a Maserati.

Skateboarder's picture

It's subliminal messaging to steal one. "When they're asleep, we strike."

Caveman93's picture

Bwhahaha! +1,000

Yeah, when the SHTF, I wouldn't want to be flaunting my bling out there ya'all!

Vendetta's picture

no, but the cartel's money launderers are doing extremely well.

FieldingMellish's picture

I'd rather have a small diesel tractor and a few acres of productive land.

Soul Glow's picture

My friend just bought 5 acres of land already tilled, fenced, and ready for farming.  He bought the chicken coup, a dozen hens, and ducks off the previous owners as well.  He has a tractor and likely just made a great investment.  He already had gold too.  Now as long as the bank can find his deed....

reader2010's picture
"We must turn Russia into a desert populated by white negroes upon whom we shall impose a tyranny such as the most terrible Eastern despots never dreamt of. The only difference is that this will be a left-wing tyranny, not a right-wing tyranny. It will be a red tyranny and not a white one. We mean the word ‘red’ literally, because we shall shed such floods of blood as will make all the human losses suffered in the capitalist wars pale by comparison. The biggest bankers across the ocean will work in the closest possible contact with us. If we win the revolution, we shall establish the power of Zionism upon the wreckage of the revolution’s funeral, and we shall became a power before which the whole world will sink to its knees. We shall show what real power is. By means of terror and bloodbaths, we shall reduce the Russian intelligentsia to a state of complete stupefaction and idiocy and to an animal existence." - Trotsky === Just simply replace "Russia" with "America" and "Russian" with "American."
Harbanger's picture

Searched the quote and came up with, Leyba Davidovich Bronstein, aka Leon Trotsky, as quoted in the book The Nature of Zionism by Vladimir Stepin.

Urban Redneck's picture

The language appears queer and contemporary...

From the newspaper "Russkoye slovo", No. 1 As recorded in the Memoirs of Aron Simanovich, a jeweler at the court of the Tsar's Imperial Majesty, secretary of Rasputin and quoted in numerous Russian scholarly works, including The Nature of Zionism By Vladimir Stepin, published (in Russian) in Moscow, 1993 and translated into English (for Radio Islam) by Clive Lindhurst

The relative number of pure copy & pasts jobs on the interwebs is also problematic, someone who speaks Russian would need to track down the original source and verify it.

Vendetta's picture

The version with the word 'American' in it is in the Obama manifesto.