Mercedes Didn't Get The "Blame The Weather" Memo
While the bulk of retailers are blaming plunging kitchen sink sales on unprecedented and completely unexpected cold winter weather, and shocking snow - that defunct relic in a global cooling warming world - one company apparently did not get the "scapegoat the weather" memo: Mercedes.
Mercedes-Benz USA (MBUSA) today reported the highest January retail volumes in its history with sales of 24,413 units across the Mercedes-Benz, Sprinter and smart model lines, a 1.5% increase from the 24,059 vehicles sold the same month last year. The Mercedes-Benz brand alone achieved its best-ever January with sales of 22,604. Gains were made across the MBUSA brand portfolio as Sprinter Vans advanced 19.6% to 1,288 units and smart increased 8.3% to 521.
"We knocked it out of the park last year and are moving into 2014 at a record sales pace," said Steve Cannon, president and CEO of MBUSA. "The product milestones will continue this year with an all-new entry point on the SUV side in the form of the GLA, the next generation C-Class and standout additions to our high-end and high-performance lineups."
But... but... the snow?
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