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These Are The Three Charts That Just Sent Twitter Plunging After Hours

Tyler Durden's picture


Moments ago Twitter just reported blockbuster earnings that beat expectations across the board, and guided higher:

  • Q4 revenue of $243 million, up 116% year-over-year, beating estimates of $218 million
  • Q4 GAAP EPS of ($1.41) and non-GAAP EPS of $0.02, beating estimates of ($0.02)
  • Q4 net loss of $511 million and non-GAAP net income of $10 million
  • Q4 adjusted EBITDA of $45 million, representing an adjusted EBITDA margin of 18%
  • Sees Q1 revenue of $230-$240 million, higher than the consensus estimate of $214.9 million

In other words everything was great, with TWTR beating everything and the stock should be soaring right?

Well, it was for a few minutes.... Until the algos read the following chart from the earnings slidedeck:

Yup: just 1 million monthly active users added in the US in 1 quarter and just 9 million in the entire world added in the quarter, far less than 15 milion additions expected (to a total 247MM).

And as an added bonus, this chart of timeline views, which reported the first quarterly contraction, certainly did not help either.


Finally, the trend is certainly not the momo-chasers friend here either:

As a result, this is what happened with TWTR stock after hours:


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Wed, 02/05/2014 - 17:22 | 4405513 HyBrasilian
HyBrasilian's picture


Wed, 02/05/2014 - 17:35 | 4405545 TruthInSunshine
TruthInSunshine's picture

Twatter has a market cap of 30 billion USD @ present and should become truly profitable with a true P/E ratio of anything less than 8000x IF it adds 10 million users a month, each month, for the next consecutive 287 months, and IF it is able to somehow monetize its business model remunerated revenue at a ratio 43x present levels.

Buy Twatter shares early, now, or regret it forever. Buy, Zynga, FaceFuk, GroupFuk, etc., or regret not buying these Winners Of The New World v.2.0 FOREVER!

Wed, 02/05/2014 - 17:47 | 4405623 James_Cole
James_Cole's picture

TWTR, shining knight of the 'new' economy. How many employees they have again? And p/e? Ah fuck it, who cares. 

Wed, 02/05/2014 - 18:12 | 4405709 WarriorClass
WarriorClass's picture

CT Collectivist Gun Grabber Ruthlessly Skewered By Sipsey Street Irregulars:

Wed, 02/05/2014 - 18:13 | 4405718 Crisismode
Crisismode's picture

Sock Puppet . . . is that you calling from the grave?

NASDAQ 2002 redux?

Say it's not so.

Wed, 02/05/2014 - 18:39 | 4405806 NoDebt
NoDebt's picture

Thousands of users, no revenue

Millions of users, no revenue

Tens of millions of users and no revenue

But the promise is always that they'll make it on volume.

Then the massive user base flattens and still no revenue

Finally Wall St. turns against it and no revenue


Wed, 02/05/2014 - 19:12 | 4405923 ZerOhead
ZerOhead's picture

Twitter > Twitcher

Wed, 02/05/2014 - 19:13 | 4405940 kaiserhoff
kaiserhoff's picture

A bull market with no leadership.  wonerfulluh.

The Great John Neff would not be amused.  He always liked to ask the bulls, so what are the drivers?

Wed, 02/05/2014 - 19:41 | 4406038 johnconnor
johnconnor's picture

that's how Amazon has been rolling for years... only Amazon actually delivers tangible items

Wed, 02/05/2014 - 20:19 | 4406170 kaiserhoff
kaiserhoff's picture

So narcissism and exhibitionism are intangible?

Don't tell Beebuh.

He'll have a fucking cow.


Thu, 02/06/2014 - 01:26 | 4406968 StychoKiller
StychoKiller's picture

Hmm, a fscking cow and Beiber -- most disturbing, mate!

Thu, 02/06/2014 - 04:23 | 4407121 Midas
Midas's picture

That's my problem with Amazon, they don't actually deliver anything.  They don't make anything.  Sometimes they are warehousing items first, sometimes they don't even do that.  Do they have any moat at all?  Why do manufacturers feel the need to let Amazon take their .0005% cut?

Wed, 02/05/2014 - 20:04 | 4406115 Gankfest
Gankfest's picture

lol @ who usees Twitter!

Wed, 02/05/2014 - 19:48 | 4406066 unrulian
unrulian's picture

Shit is coming down: in the same day, twitter crashes the USPS adds to the government agencys stocking up on ammUNition;



Wed, 02/05/2014 - 20:29 | 4406200 Pure Evil
Pure Evil's picture

You gotta have the firepower to put down all the postal customers that complain about it taking 7 days to deliver a 2-Day Priority package.

Wed, 02/05/2014 - 20:31 | 4406217 markar
markar's picture

They're worried about postal customers going postal.

Wed, 02/05/2014 - 20:44 | 4406258 Trucker Glock
Trucker Glock's picture

Maybe they're going to shoot all of their pensioners so they can stay in business.

Wed, 02/05/2014 - 21:02 | 4406324 mendolover
mendolover's picture

Wouldn't surprise me if the one company right now that has more ammo than anyone else at any given time is UPS.

Thu, 02/06/2014 - 02:50 | 4407041 Kiwi Pete
Kiwi Pete's picture

Are posties armed in the US? I knew things were bad over there but Holy Fuk!

Wed, 02/05/2014 - 18:12 | 4405714 Crisismode
Crisismode's picture



double post

Wed, 02/05/2014 - 17:52 | 4405650 I Am Not a Copp...
I Am Not a Copper Top's picture



Wed, 02/05/2014 - 19:22 | 4405974 Cacete de Ouro
Cacete de Ouro's picture

I don't know anyone who uses twitter, seriously, except one or two guys for work cheerleading purposes, o, and Jeff Rich the EMEA lawyer guy who recently joined Twitter from Facebook....actually he just counts his stock options while whistling in the bathtub..

Wed, 02/05/2014 - 19:40 | 4406046 jwoop66
jwoop66's picture

I don't know anyone who uses it either.   The newspeople and the tv have been pushing it for years; however.      Hmmmmm???????

Wed, 02/05/2014 - 19:50 | 4406073 Moe Howard
Moe Howard's picture

I know a guy who says he follows himself. I cannot verify if it is true.

Wed, 02/05/2014 - 20:04 | 4406105 Ness.
Ness.'s picture

I follow zerohedge@zerohedge


...and for comedic relief, I follow Federal Reserve@federalreserve



Wed, 02/05/2014 - 20:32 | 4406211 markar
markar's picture

I know someone who does that. Recently diagnosed with multiple personalities.

Thu, 02/06/2014 - 04:26 | 4407122 Joseff Stalin
Joseff Stalin's picture

Anthony Weiner advises Rep. Grimm: Don't 'get physical with a reporter'


  1. Jennifer Weiner
    Jennifer Weiner 

    Author of "Good In Bed" (2001), "In Her Shoes" (2002), "Little Earthquakes" (2004), and "Goodnight Nobody" (2005). Weblog, first chapters, tips for writers, tour ...

Thu, 02/06/2014 - 16:39 | 4408920 MeelionDollerBogus
MeelionDollerBogus's picture

You know Zerohedge uses twitter as do several of the contributors and @WilliamBanzai7 is on twitter.

Wed, 02/05/2014 - 18:08 | 4405693 Max Damage
Max Damage's picture

40 billion if you add all the options due in May for this overvalued momo stock

Wed, 02/05/2014 - 19:01 | 4405888 Muppet
Muppet's picture

$30 -BILLION- market cap with $10 -million- net income and $45 -million- EBITDA.    WTF.  Are you kidding me?

My own business with <100 employees has seen nearly similar results.    Where do I get my $30 BILLION???   Ridiculous.

Wed, 02/05/2014 - 19:39 | 4406029 Ulterior
Ulterior's picture

to get 30billion you must create a website with messaging service, simple as that

Wed, 02/05/2014 - 23:51 | 4406799 Againstthelie
Againstthelie's picture

You forgot HLF. It gives the sheeple modern poweruser the power they need to be on top of modernity. New World 2.0 without Carl's and George's HLF?! Bah, loser!

Wed, 02/05/2014 - 17:28 | 4405555 redpill
redpill's picture

Soon Twitter will only be use by Carl Icahn to pump his personal portfolio, mob-organizing protesters in third world countries, and terr'sts.

Wed, 02/05/2014 - 17:34 | 4405571 TruthInSunshine
TruthInSunshine's picture

Carl "I Can Haz Tweetz"iCon is agitating to merge Apple, Dell & Twitter into new company to be named Deltwaple.

Wed, 02/05/2014 - 17:37 | 4405588 redpill
redpill's picture

AppellTwit has a nicer ring to it

Wed, 02/05/2014 - 17:54 | 4405660 johnQpublic
johnQpublic's picture

apleditter ?

Wed, 02/05/2014 - 18:15 | 4405728 Colonel Klink
Colonel Klink's picture

Twitter down the shitter.

Wed, 02/05/2014 - 19:14 | 4405939 SAT 800
SAT 800's picture

"TitApple"; you know you want one; get one today.

Thu, 02/06/2014 - 02:59 | 4407049 Nobody For President
Nobody For President's picture

Fuckin' a redpill, where the hell you been?


With the market going tits up?

Good to see you back.


Wed, 02/05/2014 - 17:40 | 4405595 Temporalist
Temporalist's picture


Wed, 02/05/2014 - 17:41 | 4405604 So Close
So Close's picture

Easy come....

Wed, 02/05/2014 - 19:15 | 4405949 Hero Protagonist
Hero Protagonist's picture

This was all weather related.

Wed, 02/05/2014 - 17:21 | 4405514 syntaxterror
syntaxterror's picture

Damn. Time to prepare the BUY order!

Wed, 02/05/2014 - 17:25 | 4405538 Canadian Dirtlump
Canadian Dirtlump's picture

I'd sooner brusgh my teeth with toilet water from sochi than own twtr..

we are talking about TW telecom not? Lmao.

Wed, 02/05/2014 - 17:34 | 4405575 Boris Alatovkrap
Boris Alatovkrap's picture

Sewage water for Sochi Resort is import from Ural Mountain runoff.

Wed, 02/05/2014 - 17:49 | 4405633 TruthInSunshine
TruthInSunshine's picture

My Russian sucks, but signs posted in Sochi seem to warn not to "drink yellow Stolichnaya."

Wed, 02/05/2014 - 18:46 | 4405831 Squid-puppets a...
Squid-puppets a-go-go's picture

we can change that ol' frank zapper song from 'huskies' to 'Ruskies'

Wed, 02/05/2014 - 18:58 | 4405883 Boris Alatovkrap
Boris Alatovkrap's picture

Boris is say "Ural", not is "Urinal"!

Wed, 02/05/2014 - 19:02 | 4405892 Rukeysers Ghost
Rukeysers Ghost's picture

Sewage water for Sochi Resort is import from Ural Mountain runoff.


Did you mean Ural or Urine Mountain?

Wed, 02/05/2014 - 17:23 | 4405517 Groundhog Day
Groundhog Day's picture


Wed, 02/05/2014 - 17:24 | 4405518 Haager
Haager's picture

$twtr met Sharky, the hungry one...

Wed, 02/05/2014 - 17:22 | 4405519 Black Forest
Black Forest's picture

What's TWTR? Can I eat it?

Wed, 02/05/2014 - 17:54 | 4405653 HyBrasilian
HyBrasilian's picture

Kansas is CORNY


[Some will get it ~ even if they don't speak Italian]

Wed, 02/05/2014 - 20:21 | 4406178 kaiserhoff
kaiserhoff's picture


But unlike Christmas, it's more fun to receive than to give.

Ya'll are a bunch of friggin' perverts.  Carry on.

Wed, 02/05/2014 - 20:44 | 4406256 WmMcK
WmMcK's picture

Like potato chips, beat you can't eat just one.

Wed, 02/05/2014 - 17:24 | 4405531 Tsar Pointless
Tsar Pointless's picture

Soon, TWTR will stand for:


Wed, 02/05/2014 - 17:24 | 4405532 ebworthen
ebworthen's picture

Internet and social media memes evaporate as fast as isopropyl alcohol in Death Valley.

MySpace, anyone?

Wed, 02/05/2014 - 19:11 | 4405926 disabledvet
disabledvet's picture

this product is used commercially.

no one here really seems to understand modern tele-communications.
these theories have been around since the 1920's.

the key to understanding it is that the "power" is always other words this is not a perpetual motion machine (mechanical) but electrical....meaning the power (the Volta) remains constant thus providing not only a method of communication (sending and receiving a signal) but at the same time providing "feedback" in the form of what the "meaning" or "matter" of the communication is/was/is going to be about.

this has a quantitative definition (can be measured in time and through space mathematically)...but interesting also in qualitatively through what is called "valence."
not an expert but i think the reason why the call it the "forbidden energy gap" is because it creates a "hum" or "noise" in your circuit...and represents an "inefficiency" of sorts.

in fact however that in theory represents an "untapped information source" which if harnessed can in fact give "feed back in real time" in a communication system.

this is no mere "monitoring" of the network.
here is the other definition of "valence":

Wed, 02/05/2014 - 19:19 | 4405964 SAT 800
SAT 800's picture

Yeah, I was just thinking, there's a pattern here, no? A "free service" for the youth of the "I'm sure we're entitled" generation; that starts putting ads on; and they notice it and decide it isn't really their "friend"; but a Corporation; (DUH); and move to the next one; which, of course, really is their "friend". It's a kind of serial idiocy.

Wed, 02/05/2014 - 17:28 | 4405542 hamstercheese
hamstercheese's picture

Please welcome, from the South Dakota School of Mines, Paul Bunyans' proctologist!


(off topic)

Wed, 02/05/2014 - 17:31 | 4405544 Smegley Wanxalot
Smegley Wanxalot's picture

So wait ... only 54 million americans like to let their fellow man know each and every time they take a shit?

Mind you ... the number is about 17% of americans, and only about 3% of non-americans, so we are about 5.5 times more fucked up than your average human being.

Wed, 02/05/2014 - 18:01 | 4405672 RallyRoundTheFamily
RallyRoundTheFamily's picture

It has been proven a significant amount of users are faked.

Wed, 02/05/2014 - 19:18 | 4405955 SAT 800
SAT 800's picture

I don't know what difference it makes. Real twitter users don't tend to be particularly real; anyway.

Wed, 02/05/2014 - 17:28 | 4405551 trader1
trader1's picture

Virtually all of the company’s revenue, which is projected to be nearly $600 million this year and $950 million next year, comes from three basic advertising formats that blend smoothly into its core microblogging service, whether users are accessing it from a mobile phone or a Web browser.

“What they have been able to do very well is develop products that meet the needs of most advertisers without being overly complex,” said Debra Aho Williamson, principal analyst for social media ateMarketer, a research firm.

But the simplicity of Twitter’s products is also a weakness, especially when compared with other social networks like Facebook. The company does not have concrete demographic information about individual users, like gender and age, to allow it to sell highly targeted ads at expensive rates. And its marketing efforts have largely been oriented toward large advertisers in the United States, with few sales to smaller businesses and only about one-fifth of its ad revenue coming from overseas, Ms. Williamson said.

Twitter, which announced last week that it had filed confidential paperwork to begin the process of selling stock in an initial public offering, has disclosed virtually no information about its finances. The company declined to comment for this article, citing regulatory restrictions surrounding its I.P.O.

But eMarketer estimates that the company will bring in $583 million in revenue from advertising this year, and $950 million in 2014. Twitter also makes additional revenue from selling the data in its raw feed of hundreds of millions of messages daily.

Thu, 02/06/2014 - 14:55 | 4408521 MeelionDollerBogus
MeelionDollerBogus's picture

Except for tweets that are ads, I've never actually seen an ad on twitter. Ever.

Wed, 02/05/2014 - 17:28 | 4405553 Dr. Engali
Dr. Engali's picture

I need it to be a lot lower I'm going to get my free sandwich from Fonz.

Wed, 02/05/2014 - 17:29 | 4405561 cougar_w
cougar_w's picture

Peak Tweet

Wed, 02/05/2014 - 17:30 | 4405563 NOTaREALmerican
NOTaREALmerican's picture

Peak extroverts?

Wed, 02/05/2014 - 17:33 | 4405566 Spungo
Spungo's picture

"Q4 GAAP EPS of ($1.41)"

So the company is still a big sack of money-losing garbage? Good to know. I'll write that down in my journal.

Wed, 02/05/2014 - 17:32 | 4405570 youngman
youngman's picture

We all knew this was a scam in the first place..but hey..the Clan made their money fast...and now the stock goes the way of a Puerto Rician bond...

Wed, 02/05/2014 - 19:40 | 4406035 SAT 800
SAT 800's picture

gone in sixty seconds--- I just wanted to try out the Italics.

Wed, 02/05/2014 - 17:36 | 4405577 icanhasbailout
icanhasbailout's picture

I take a few days off from tweeting and all hell breaks loose!

Wed, 02/05/2014 - 17:37 | 4405580 enloe creek
enloe creek's picture

what channel can I watch this twitter thing on


Wed, 02/05/2014 - 17:37 | 4405581 bankonzhongguo
bankonzhongguo's picture

Try actually using Facebook or any other social media scheme to actually sell something.

It's all fairy dust used by the average user for less than a year and frankly people with any money to spend shut it off after the first 100 candy crush invites.

"I am sitting on the patio."

Wed, 02/05/2014 - 17:38 | 4405589 texas sandman
texas sandman's picture

By the looks of that last chart, Twatter is having a little erectile dysfunction.....looking a little limp, ya know.

Wed, 02/05/2014 - 17:38 | 4405592 Angelo Misterioso
Angelo Misterioso's picture

Maybe the SEC or someone ought to look into all the hype surrounding the Nov 2013 IPO - surely not a lot of talk just 2 months ago about any slowdown...

we're 150% over that initial offering price...

Wed, 02/05/2014 - 17:40 | 4405599 texas sandman
texas sandman's picture

You know the world is fucked when a company reporting a $511 million loss is said to have had a blockbuster (non) earnings report.  


If I go out and lose a smooth $1billion can I have a market cap of $40 billion too?

Wed, 02/05/2014 - 17:51 | 4405638 Dimons jock
Dimons jock's picture

If you had a billion, I'm sure you'd stay outta the fuckn market to begin with:)

Wed, 02/05/2014 - 19:58 | 4406094 disabledvet
disabledvet's picture

actually the reason most people are in the market is because they have a billion.

Wed, 02/05/2014 - 17:55 | 4405656 Rip van Wrinkle
Rip van Wrinkle's picture

$511 million loss with revenue of $243 million. That takes some doing.

Wed, 02/05/2014 - 18:22 | 4405750 Jlasoon
Jlasoon's picture

Hey I went to the casino last month, lost money, but I didn't count those losses so I actually made money. See simple world. 

Wed, 02/05/2014 - 21:26 | 4406064 oddjob
oddjob's picture

The value is in the intangibles, like a database of personal information of a few hundred million sheeple.

Wed, 02/05/2014 - 19:03 | 4405895 TahoeBilly2012
TahoeBilly2012's picture

My Gawd I keep quitting Facebook, only reactivate after too many drinks to tell my friends there is a collapse coming. I spents hiurs promoting my business on LinkenIn, what a useless site that is, OMG, anyone really make any connections on LinkedOut?? I  have better ideas for social media anyone have $20K?

Wed, 02/05/2014 - 19:18 | 4405959 GoingLoonie
GoingLoonie's picture

No business there.  But I did look up someone there once learn about him.  All I did was look at his connections.  From the doctors he had as connections I found that he or someone close has a genetic disease, from other I  found he is from Venezuela, others told me where he borrows his money, and others told me the his developers he uses to build buildings for investment, what architect he uses for development, that he appears to be in some sort of organized "crime" syndicate.  At that point I backed off-  too much information.

Wed, 02/05/2014 - 20:18 | 4406172 knowshitsurelock
knowshitsurelock's picture

Well, facebook has a market cap of over 150 billion, so why shouldn't twitter have one too?

Wed, 02/05/2014 - 17:58 | 4405607 Metal Minded
Metal Minded's picture

Only the beginning of TWTR's problems. Next?-

Brazilian hacker creates Twitter-like app shielded from NSA gaze-


twister: Peer-to-peer microblogging


"twister is the fully decentralized P2P microblogging platform leveraging from the free software implementations of Bitcoin and BitTorrent protocols"

Alpha software already available:

Wed, 02/05/2014 - 19:29 | 4406001 Mr Pink
Mr Pink's picture

Something tells me that your average Twit doesn't care or doesn't know what the NSA is.

Would someone who needs to tell the world what they had for lunch care about their privacy?

Thu, 02/06/2014 - 14:55 | 4408525 MeelionDollerBogus
MeelionDollerBogus's picture

Considering how many reply TO the NSA feed to tell them off: I think you are in error.
Considering all the public whistleblowers we know of, other than Snowden, are ON twitter repeatedly telling off the NSA, double-wrong, and they have a lot of followers each.
Tom Drake, his lawyer Raddack, Sibel Edmonds.... as for Binney & Snowden, their interviews get put into twitter feeds from whatever site will host them instead of censor them.
Still working on that blacklisted 30 min interview with Snowden. It's on liveleak but Youtube apparently is erasing every copy they find. Good thing I prepared ahead of time with a bunch of accounts.

Wed, 02/05/2014 - 17:42 | 4405608 buzzsaw99
buzzsaw99's picture

Wed, 02/05/2014 - 17:44 | 4405615 SilverIsKing
SilverIsKing's picture


Wed, 02/05/2014 - 17:51 | 4405637 homiegot
homiegot's picture

Wed, 02/05/2014 - 18:33 | 4405784 Seasmoke
Seasmoke's picture

Wed, 02/05/2014 - 19:02 | 4405899 tip e. canoe
tip e. canoe's picture


Wed, 02/05/2014 - 17:51 | 4405639 TruthInSunshine
TruthInSunshine's picture

friendster or MySpace

Wed, 02/05/2014 - 17:54 | 4405652 Rainman
Rainman's picture


Wed, 02/05/2014 - 18:09 | 4405699 BurningFuld
BurningFuld's picture


Wed, 02/05/2014 - 18:22 | 4405757 Jlasoon
Jlasoon's picture

Planet Earth

Wed, 02/05/2014 - 19:08 | 4405913 FinalEvent
FinalEvent's picture


Tell me it isn't a bubble...

Wed, 02/05/2014 - 23:51 | 4406798 Hulk
Hulk's picture

DUDE !!! Its an expanding bubble with a positive acceleration !!! Say goodby to your friends on Alpha Centauri !!!

Thu, 02/06/2014 - 01:24 | 4406966 Bernankenstein
Bernankenstein's picture that one from 1999?

Thu, 02/06/2014 - 14:41 | 4408472 MeelionDollerBogus
MeelionDollerBogus's picture

FOR THA muthafuckin' win. Hubble would be proud.

Thu, 02/06/2014 - 14:40 | 4408471 MeelionDollerBogus
MeelionDollerBogus's picture

The others (detroit, etc.) were silly but your level of skeptical & /sarc deserves a +1

Wed, 02/05/2014 - 19:21 | 4405972 SAT 800
SAT 800's picture

Sure looks like it to me. "Let's all text all the time, then we won't notice we don't have a job or any future"--oh, yeah. good plan.

Thu, 02/06/2014 - 14:41 | 4408469 MeelionDollerBogus
MeelionDollerBogus's picture

When your job is PR, advertising or getting subscriptions to newsletters (and profit from those), Twitter makes perfect sense.
That doesn't mean the price is right, yet.

Wed, 02/05/2014 - 17:44 | 4405614 Dimons jock
Dimons jock's picture

Poor little tweeter ...

Wed, 02/05/2014 - 17:52 | 4405643 TruthInSunshine
TruthInSunshine's picture

Poor Speaker or Tweeter City!

(That stereo speaker store chain)

Wed, 02/05/2014 - 17:45 | 4405618 AvoidingTaxation
AvoidingTaxation's picture

Q4 net loss of $511 million and non-GAAP net income of $10 million

Accounting is an opinion

Wed, 02/05/2014 - 17:47 | 4405628 Dimons jock
Dimons jock's picture

and in some cases, an option ...

Wed, 02/05/2014 - 17:51 | 4405641 BrigstockBoy
BrigstockBoy's picture

How many are bots?

Thu, 02/06/2014 - 14:38 | 4408462 MeelionDollerBogus
MeelionDollerBogus's picture

Who cares? If bots can serve the news faster but are accurate, I'm all for it.

Wed, 02/05/2014 - 17:50 | 4405642 starman
starman's picture

I dont see a future for tweeter sorry and no thanks!

Thu, 02/06/2014 - 14:40 | 4408459 MeelionDollerBogus
MeelionDollerBogus's picture

I do but not at this stock price.

Wed, 02/05/2014 - 17:57 | 4405662 BGO
BGO's picture

used to be common knowledge that ~3% of twitter users generate +90% of twitter traffic

Wed, 02/05/2014 - 18:04 | 4405683 i_call_you_my_base
i_call_you_my_base's picture

The social media game is a scam, but it's effective.

Marketers and ad agencies shill for social media because they get a cut of spend, so they push it heavy, talk it up big, create "strategies", etc. Conference speakers talk about it to executives, CEOs go to their staff and say shit like, "What's our Social Media strategy?", because they don't want to feel behind in their peer group. Then these companies scramble to put some bullshit together that they know won't work just to tell the boss that they are running social media campaigns.

The agencies roll out campaigns for clients, they fail, and then claim it was just a test, but got some good "branding" out of it, which is a marketing codeword for a failure. Then they charge for a new campaign, one based on the "findings" of the last test. Rinse and repeat.

The whole social media ad industry is based on the egos of executives and the fact that they can't admit to their peers that social media is a bad marketing strategy. But it makes companies like FB and TWTR some money, for a time...

There are a lot of industries like this where there is no value produced, it's a sham trumped up by "experts" who are telling everyone it's the next big thing.

Wed, 02/05/2014 - 18:18 | 4405733 NOTaREALmerican
NOTaREALmerican's picture

The real winners in society are those who create bullshit.

Politics, religion, advertising, sales, management, boosterism, splatter art, ...   all just different forms of bullshit. 

The human brain stays "sane" by creating bullshit to reconcile the various conflicting lies that are simultaniously believed to be true.

Wed, 02/05/2014 - 19:22 | 4405977 SAT 800
SAT 800's picture

Can't really disagree with you; sadly.

Thu, 02/06/2014 - 14:39 | 4408457 MeelionDollerBogus
MeelionDollerBogus's picture

For the weak-minded, yes.
For those of us who aren't weak, we just figure out how to spot lies & the world comes into true clarity and is much more relaxing.

Wed, 02/05/2014 - 21:26 | 4406418 TradingTroll
TradingTroll's picture

"There are a lot of industries like this where there is no value produced, it's a sham trumped up by "experts" who are telling everyone it's the next big thing."


Nuclear energy

Thu, 02/06/2014 - 13:17 | 4408105 TradingTroll
TradingTroll's picture

"There are a lot of industries like this where there is no value produced, it's a sham trumped up by "experts" who are telling everyone it's the next big thing."


Nuclear energy

Thu, 02/06/2014 - 14:39 | 4408440 MeelionDollerBogus
MeelionDollerBogus's picture

SOLID FUEL ROD nuclear reactors, but not nuclear energy. The energy harvested from atoms is far in excess of what you can get from oil.
What's sad is thorium could far, far exceed the safety thresholds demanded of uranium reactors, be far cleaner, easier to set up & take down, and the excess energy could also be used to make gasoline.
That's right, oil can be made from waste biomass but you need some input heat for the process. The trade-off: liquid fuel that isn't radioactive, petrol, is portable.

Thu, 02/06/2014 - 14:35 | 4408435 MeelionDollerBogus
MeelionDollerBogus's picture

social media is still a more effective (more views, cheaper price) ad space than signs or TV commercials.
I flat out CANCELLED all TV because the show quality most of the time was crap, cost was too much & now I never EVER have to see commercials.
PLUS those who aren't retards can install adblock & noscript and that means NO ads of any sort.
I instinctively ignore ALL commercials on any signs anywhere.

Wed, 02/05/2014 - 18:08 | 4405691 lasvegaspersona
lasvegaspersona's picture

I don't tweet (hey maybe that's the problem) but if I did I'd say 'buh buh economy'....was that within the character requirements?

Wed, 02/05/2014 - 18:33 | 4405780 deflator
deflator's picture

You always ask for seperate checks?

Wed, 02/05/2014 - 18:11 | 4405702 Al Huxley
Al Huxley's picture

Everything's going to shit - looks like its up to Facebook to carry the economy now.

Wed, 02/05/2014 - 18:18 | 4405739 Dimons jock
Dimons jock's picture

And Chipotle ...

Wed, 02/05/2014 - 19:24 | 4405980 SAT 800
SAT 800's picture

Ah, Faceplant, the little stock that couldn't.  The United States of Texting. Whoo. we got a winner, here.

Thu, 02/06/2014 - 14:22 | 4408395 MeelionDollerBogus
MeelionDollerBogus's picture

Obviously your comment was made without looking at the share price. I don't care for FB stock or the site but the price is NOT down.
Apparently you can't read charts OR thermometers : bigger numbers go UP, jackass.

Wed, 02/05/2014 - 18:30 | 4405771 deflator
deflator's picture

What, no hash tag jokes?

Wed, 02/05/2014 - 18:33 | 4405782 Dr_D
Dr_D's picture

A quarterly net loss of 500mn at 200something mn income - now thats brilliant. They better sell out to M$ or Yahoo before its too late...

Wed, 02/05/2014 - 18:38 | 4405795 Playtime's Over
Playtime&#039;s Over's picture

Good riddance.  He who lives on twatter is usually squatter in Mom's basement. They buy nothing because they have nothing. 

Thu, 02/06/2014 - 14:20 | 4408393 MeelionDollerBogus
MeelionDollerBogus's picture

Zerohedge sends links on twitter probably at least once per hour, frequently only 2 minutes apart.

Wed, 02/05/2014 - 18:39 | 4405802 Seasmoke
Seasmoke's picture

Tweet. Tweet. Goes the canary in the coal mine.

Wed, 02/05/2014 - 18:41 | 4405817 whoknoz
whoknoz's picture

if you had the  middle name of Aho, as was any sort of opinion writer, would you make that public?...

Wed, 02/05/2014 - 18:42 | 4405823 Spungo
Spungo's picture

They should have named this company like but give it the name because this is twitter instead of pets. 

Wed, 02/05/2014 - 18:44 | 4405827 syntaxterror
syntaxterror's picture



Exactly how many thousands of employees does it take to run a 140 character spam engine?

Over 2000 apparently. 

Wed, 02/05/2014 - 19:00 | 4405885 Rainman
Rainman's picture to run the machine and 1999 to twatter all day

Wed, 02/05/2014 - 21:52 | 4406486 Zero-risk bias
Zero-risk bias's picture

=D That was class!

Wed, 02/05/2014 - 19:08 | 4405920 SAT 800
SAT 800's picture

LOL. cracked me up. I have never partaken of the SOMA, but i'm willing to assume it either is or will become a "SPAM ENGINE". And this is the country that used to buld Diesel Electric Locomotives and export them to the world; having killed off the english Industrial competitor, and former world champion; now, after the politicians got through with us; we have TWITTER. OH, what a brave new day.

Thu, 02/06/2014 - 14:16 | 4408363 MeelionDollerBogus
MeelionDollerBogus's picture

It's not a spam engine. You're just going with the crowd & not thinking for yourself.
The news on twitter feeds far exceeds accuracy & frequency than anything else on Earth, facebook included.
It beats the MSM, it's more timely than youtube (though often tweets are links TO youtube interviews), it leaves TV & newspapers in the dust.
That doesn't mean it's worth more than 50 cents/share but it is very useful.

Wed, 02/05/2014 - 18:49 | 4405845 Fix It Again Timmy
Fix It Again Timmy's picture

i have never tweeted............

Wed, 02/05/2014 - 19:07 | 4405909 Jlasoon
Jlasoon's picture

@Fix_It_Again_Timmy OMG WTF, U need 2 BTFO & enjoy all gr8 POV on TWTR. 2moro Twit will RES nub. SWAK!!!!!!!!



Wed, 02/05/2014 - 19:10 | 4405922 SAT 800
SAT 800's picture

Nor I; Nor shall I ; barring torture, of course; which is never out of the question nowadays.

Thu, 02/06/2014 - 14:18 | 4408375 MeelionDollerBogus
MeelionDollerBogus's picture

I have many times. My favourite tweets to use:
showing taxes are voluntary, admitted under oath by the IRS, as a tweet-reply TO the IRS feed,
showing the chemical weapons in Syria are from US allies who are Al Qaeada, TO the Barack Obama feed,
showing the inevitable market-crash regardless of money printing but daring them to print MOAR, posted to @FederalReserve

Tell me that's not fun.

And of course showing the Williambanzai Snowden patriot 2.0 pictures - to the @NSA_careers twitter feed.

Wed, 02/05/2014 - 18:56 | 4405871 johngerard
johngerard's picture

I can't wait for the future, and a company that loses $50bn a year, has no employees (started and run entirely by algos), sales of $50m, and a stock valuation of $1trn.

You know it's going to happen. It will be called something like 'ShatCock'. It will incubate compelling communities, and leverage robust vortals while morphing transparent action items.

And The Sheeple will be addicted to it.


Wed, 02/05/2014 - 19:10 | 4405930 SAT 800
SAT 800's picture

Let's get started on it right away; I know a couple of Venture Capitalists in the Bay Area, and we can hire a couple of the dud computer programmers left over from the UN's world control thought experiment, err. global warming model. What could go wrong?

Thu, 02/06/2014 - 14:15 | 4408371 MeelionDollerBogus
MeelionDollerBogus's picture

The only thing the models got wrong is the warming is faster in reality than predicted.

Wed, 02/05/2014 - 18:55 | 4405874 q99x2
q99x2's picture

We have the NSA following us. Why the hell do we need TWTR following us too?

I've never used it so maybe I'm missing something.

Wed, 02/05/2014 - 20:41 | 4405882 Johnny Cocknballs
Johnny Cocknballs's picture

I'm willing to bet that there will be aggressive purchasing by 3rd parties over the next year or two...maybe by FB or Google, or similar ownership...

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