Social Media Fact Or Fiction

Tyler Durden's picture


Study: Online Content Creators Outnumber Consumers 2,000 To 1

WASHINGTON — According to a study published Monday by the U.S. Bureau of Labor Statistics, for every person who reads, listens to, or watches some form of media on the internet, there are approximately 2,000 individuals engaged in creating new online content.

“In terms of web-based entertainment, journalism, and personal opinion pieces, creators now outnumber consumers by a factor of several hundred thousand percent—meaning that for every one viewer, there are dozens of fully staffed companies churning out articles, videos, blogs, vlogs, and countless social media posts hoping to lure that person to click,” said bureau commissioner Erica Groshen, adding that during each minute of online video streamed by a consumer, another whole lifetime’s worth of video content is uploaded.

Furthermore, our analysis found that the massive increase in internet usage over the past two decades was due almost entirely to people going online to publish text or images they themselves had produced and then repeatedly hitting the refresh button to see if anyone else has looked at their work.

Reports later confirmed that the six people who worked on this article are the only ones currently reading it.

Source: The Onion

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Wed, 02/26/2014 - 16:30 | 4481622 Shizzmoney
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Our grandfathers made cars, appliances, and durable goods; we now make apps and hyperlinks

We are so fucked

Wed, 02/26/2014 - 16:32 | 4481638 johnQpublic
johnQpublic's picture

+19 billion

Wed, 02/26/2014 - 16:33 | 4481649 Atlas_shrugging
Atlas_shrugging's picture

I think that's also the correct ratio of individuals padding the advertising metrics versus actual consumers for said social media companies.

Wed, 02/26/2014 - 16:42 | 4481693 Occident Mortal
Occident Mortal's picture

2,000 to 1?


So there are 7 billion content creators (everyone on earth) and... 3.5m internet consumers?


I call bullshit. More likely, there is 1 person who can't use Excel.

Wed, 02/26/2014 - 16:42 | 4481711 Beam Me Up Scotty
Beam Me Up Scotty's picture

I agree OC.  The numbers dont add up.

On another note however, its not just social media.  Its print media too.  I get calls at work all the time for "free subscriptions" to magazines all the time.  Of course, those magazines just end up in the trash, but said magazines go to advertisers and tell them how big their circulation is.  All of that paper advertising ends up right in the garbage.  Talk about a waste!

Wed, 02/26/2014 - 16:43 | 4481721 Occident Mortal
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'tis satire.

Wed, 02/26/2014 - 16:45 | 4481725 gmrpeabody
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Wed, 02/26/2014 - 16:59 | 4481819 Dr. Richard Head
Dr. Richard Head's picture

What is not satire is another JP Morgan banker dead in his 30's.  Jason Alan Salais. 

Wed, 02/26/2014 - 17:11 | 4481917 Beam Me Up Scotty
Beam Me Up Scotty's picture

Missed the source. The Onion, check. However my take on print media advertising ending up in the trash isn't satire. Even at home I can't believe the little bit of stuff I buy from a company can pay for the mailbox full of junk mail I get every day.

Wed, 02/26/2014 - 18:22 | 4482254 CheapBastard
CheapBastard's picture

If I see one more cat photo I'll puke! Why does everyone want to post their cat's photo online?

Please, leave your Pussy alone!

Wed, 02/26/2014 - 19:40 | 4482541 Manthong
Manthong's picture

..might not be such a wacky concept in China.

Wed, 02/26/2014 - 17:03 | 4481856 MsCreant
Wed, 02/26/2014 - 21:28 | 4482942 Radical Marijuana
Radical Marijuana's picture

Ah, but funny to the degree it is true!

Wed, 02/26/2014 - 17:24 | 4481993 h0oS
h0oS's picture

Who said the content creators are human? :)

Wed, 02/26/2014 - 16:49 | 4481750 astoriajoe
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Wed, 02/26/2014 - 16:49 | 4481751 vxpatel
vxpatel's picture

maybe the numbers don't add up b/c 37 people died eating marijuana edibles after marinuana was legalized.

Wed, 02/26/2014 - 17:10 | 4481910 Skateboarder
Skateboarder's picture

They might have eaten a fatty 10gram edible and comatosed themselves and stopped breathing.

Wed, 02/26/2014 - 17:24 | 4481992 vxpatel
vxpatel's picture


Wed, 02/26/2014 - 17:18 | 4481953 dark_matter
dark_matter's picture

I think it's probably accurate. They wouldn't print it if it weren't true.

Wed, 02/26/2014 - 16:33 | 4481656 johnQpublic
johnQpublic's picture

lemme hit refresh and see if i got an up arrow for that


Wed, 02/26/2014 - 16:32 | 4481645 Boris Alatovkrap
Boris Alatovkrap's picture

Boris is return shortly and check if is people read comment. Please give Boris up arrow! Spasibo!

Wed, 02/26/2014 - 16:38 | 4481690 tickhound
tickhound's picture

Leading academics and behavioral scientists are working fast to find a way to monetize the refresh button. Could bring in $billions.

Wed, 02/26/2014 - 17:03 | 4481852 ParkAveFlasher
ParkAveFlasher's picture

Nothing important to say here, just snarkily waterfallin' Boris' comment, because he's popular, and I know he is seen, so I want to be seen too, because I think I'm cool, and I think you should think I'm cool too.

Wed, 02/26/2014 - 17:21 | 4481932 tickhound
tickhound's picture

Yeah that's what I did too. It's the theme of the article. But as you and I prove it doesn't always work.

Wed, 02/26/2014 - 17:44 | 4482092 SmackDaddy
SmackDaddy's picture

but to really trascend to the next level of vain circle-jerking douche-baggery, we'll need to have an annual awards banquet. 

Wed, 02/26/2014 - 17:53 | 4482134 Boris Alatovkrap
Boris Alatovkrap's picture

Awarding for Nobel Laureate is yearly event, no? Plenty circle jerk and douche is present.

Wed, 02/26/2014 - 17:51 | 4482124 Boris Alatovkrap
Boris Alatovkrap's picture

You are troll, I am bridge.

Wed, 02/26/2014 - 17:23 | 4481978 Tall Tom
Tall Tom's picture

People needed to READ THE SOURCE.


Of course I gave you an up arrow, Boris. Hell you could say pigs can fly and I'd give you an up arrow. (It just became habit.)

Wed, 02/26/2014 - 18:05 | 4482182 Boris Alatovkrap
Boris Alatovkrap's picture

In defy of all known physical law and principle, winged porcine is levitate. You are grateful for give Boris more up vote!

Thu, 02/27/2014 - 05:41 | 4483751 StychoKiller
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I truly appreciate mangled English, check out

Boris == Rusglish


Wed, 02/26/2014 - 16:49 | 4481666 zaphod
zaphod's picture

More importantly, our grandfathers invented cars, appliances and durable goods.

Wed, 02/26/2014 - 16:39 | 4481684 RafterManFMJ
RafterManFMJ's picture

Our grandfathers made cars, appliances, and durable goods; we now make apps and hyperlinks


Come on now!! We also make fake markets (Carbon Trade, for example), fake financial products AND statements, fake science, fake economic statistics, fake news, fake Presidents, fake wars, fake terrorist attacks... I know I'M real, but I'm not even sure about you, anymore, dear reader.

Wed, 02/26/2014 - 16:55 | 4481788 caustixoid
caustixoid's picture

phew, good thing you didn't add "fake currency" to your list or fonestar would have had to ruin this thread too, with some inane bitcoin-to-the-moon-idiots comment.

Wed, 02/26/2014 - 17:25 | 4481999 Tall Tom
Tall Tom's picture

Fake currency is Bitcon and the US Dollar. It is all fake.

Wed, 02/26/2014 - 18:15 | 4482185 jimmytorpedo
jimmytorpedo's picture

...apps and hyperlinks,...

and everyone keeps forgeting the PORN!

Jizzmoney should have included that in first comment.

Wed, 02/26/2014 - 16:47 | 4481741 Dr. Richard Head
Dr. Richard Head's picture

Yes, well I make really shitty music about being drunk and fat while I try to ignore the chaos around me - That ought to count for something!

Wed, 02/26/2014 - 18:01 | 4482169 Offthebeach
Offthebeach's picture

Defeated Imperial Japan
Defeated Nazi's Prussian military and allies.


China. Lose
Cuba. Lose
Vietnam, Laos, Cambodia. Hat Trick Lose.
War on Drugs. Lose
War on Poverty. Lose
Urban Renewal/ModelCities. Lose.
Iraq. 20 year delay of game.
Afghanistan. Ditto (Possible MIC equivalent of union tact of "don't kill the job")

Wed, 02/26/2014 - 19:19 | 4482464 Big Corked Boots
Big Corked Boots's picture

Constitution... Lose.

Wed, 02/26/2014 - 19:17 | 4482454 daxtonbrown
daxtonbrown's picture

Thank God that is the Onion. I almost had a heart attack.

Wed, 02/26/2014 - 19:41 | 4482545 Luckhasit
Luckhasit's picture

We make something.  How does it look to the guys that still live in the Amazonian rain forest.  You need a car?

Wed, 02/26/2014 - 16:31 | 4481629 johnQpublic
johnQpublic's picture

i was gonna ask for the onion, and there it was

Wed, 02/26/2014 - 17:14 | 4481934 dobermangang
dobermangang's picture

Here's their best video.  It's so close to the truth.  Warning: Strong Content Language.  Not Safe for Work.

Wed, 02/26/2014 - 16:31 | 4481633 Radical Marijuana
Radical Marijuana's picture


Wed, 02/26/2014 - 16:32 | 4481639 Occams_Chainsaw
Occams_Chainsaw's picture

I, for one, have never used that Internet thingee.....

Wed, 02/26/2014 - 21:22 | 4482928 Offthebeach
Offthebeach's picture

Just as well. All the tubes are plugged filled.

Wed, 02/26/2014 - 16:32 | 4481641 The Abstraction...
The Abstraction of Justice's picture


 - Campaigning to sue Deutsche Bank CEOs for manipulation of the silver price.




Wed, 02/26/2014 - 16:33 | 4481652 orangedrinkandchips
orangedrinkandchips's picture

LOOK AT ME....Im the Pied Piper.....and ill show you where it's at!


cmon babe...follow me.....

Wed, 02/26/2014 - 16:33 | 4481659 williambanzai7
williambanzai7's picture

Wed, 02/26/2014 - 16:35 | 4481672 johnQpublic
johnQpublic's picture

how is it you have a picture for everything?


Wed, 02/26/2014 - 17:22 | 4481974 williambanzai7
williambanzai7's picture

I already have almost 12,000 and I produce about a dozen images every 25 hour cycle. 

Although there is a panoply of topics for me to skewer, I pretty much know what to expect so I can plan some things in advance ;-)

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