Social Media Fact Or Fiction

Tyler Durden's picture

Study: Online Content Creators Outnumber Consumers 2,000 To 1

WASHINGTON — According to a study published Monday by the U.S. Bureau of Labor Statistics, for every person who reads, listens to, or watches some form of media on the internet, there are approximately 2,000 individuals engaged in creating new online content.

“In terms of web-based entertainment, journalism, and personal opinion pieces, creators now outnumber consumers by a factor of several hundred thousand percent—meaning that for every one viewer, there are dozens of fully staffed companies churning out articles, videos, blogs, vlogs, and countless social media posts hoping to lure that person to click,” said bureau commissioner Erica Groshen, adding that during each minute of online video streamed by a consumer, another whole lifetime’s worth of video content is uploaded.

Furthermore, our analysis found that the massive increase in internet usage over the past two decades was due almost entirely to people going online to publish text or images they themselves had produced and then repeatedly hitting the refresh button to see if anyone else has looked at their work.

Reports later confirmed that the six people who worked on this article are the only ones currently reading it.

Source: The Onion

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Shizzmoney's picture

Our grandfathers made cars, appliances, and durable goods; we now make apps and hyperlinks

We are so fucked

Atlas_shrugging's picture

I think that's also the correct ratio of individuals padding the advertising metrics versus actual consumers for said social media companies.

Occident Mortal's picture

2,000 to 1?


So there are 7 billion content creators (everyone on earth) and... 3.5m internet consumers?


I call bullshit. More likely, there is 1 person who can't use Excel.

Beam Me Up Scotty's picture

I agree OC.  The numbers dont add up.

On another note however, its not just social media.  Its print media too.  I get calls at work all the time for "free subscriptions" to magazines all the time.  Of course, those magazines just end up in the trash, but said magazines go to advertisers and tell them how big their circulation is.  All of that paper advertising ends up right in the garbage.  Talk about a waste!

Dr. Richard Head's picture

What is not satire is another JP Morgan banker dead in his 30's.  Jason Alan Salais. 

Beam Me Up Scotty's picture

Missed the source. The Onion, check. However my take on print media advertising ending up in the trash isn't satire. Even at home I can't believe the little bit of stuff I buy from a company can pay for the mailbox full of junk mail I get every day.

CheapBastard's picture

If I see one more cat photo I'll puke! Why does everyone want to post their cat's photo online?

Please, leave your Pussy alone!

Manthong's picture

..might not be such a wacky concept in China.

Radical Marijuana's picture

Ah, but funny to the degree it is true!

h0oS's picture

Who said the content creators are human? :)

vxpatel's picture

maybe the numbers don't add up b/c 37 people died eating marijuana edibles after marinuana was legalized.

Skateboarder's picture

They might have eaten a fatty 10gram edible and comatosed themselves and stopped breathing.

dark_matter's picture

I think it's probably accurate. They wouldn't print it if it weren't true.

johnQpublic's picture

lemme hit refresh and see if i got an up arrow for that


Boris Alatovkrap's picture

Boris is return shortly and check if is people read comment. Please give Boris up arrow! Spasibo!

tickhound's picture

Leading academics and behavioral scientists are working fast to find a way to monetize the refresh button. Could bring in $billions.

ParkAveFlasher's picture

Nothing important to say here, just snarkily waterfallin' Boris' comment, because he's popular, and I know he is seen, so I want to be seen too, because I think I'm cool, and I think you should think I'm cool too.

tickhound's picture

Yeah that's what I did too. It's the theme of the article. But as you and I prove it doesn't always work.

SmackDaddy's picture

but to really trascend to the next level of vain circle-jerking douche-baggery, we'll need to have an annual awards banquet. 

Boris Alatovkrap's picture

Awarding for Nobel Laureate is yearly event, no? Plenty circle jerk and douche is present.

Tall Tom's picture

People needed to READ THE SOURCE.


Of course I gave you an up arrow, Boris. Hell you could say pigs can fly and I'd give you an up arrow. (It just became habit.)

Boris Alatovkrap's picture

In defy of all known physical law and principle, winged porcine is levitate. You are grateful for give Boris more up vote!

StychoKiller's picture

I truly appreciate mangled English, check out

Boris == Rusglish


zaphod's picture

More importantly, our grandfathers invented cars, appliances and durable goods.

RafterManFMJ's picture

Our grandfathers made cars, appliances, and durable goods; we now make apps and hyperlinks


Come on now!! We also make fake markets (Carbon Trade, for example), fake financial products AND statements, fake science, fake economic statistics, fake news, fake Presidents, fake wars, fake terrorist attacks... I know I'M real, but I'm not even sure about you, anymore, dear reader.

caustixoid's picture

phew, good thing you didn't add "fake currency" to your list or fonestar would have had to ruin this thread too, with some inane bitcoin-to-the-moon-idiots comment.

Tall Tom's picture

Fake currency is Bitcon and the US Dollar. It is all fake.

jimmytorpedo's picture

...apps and hyperlinks,...

and everyone keeps forgeting the PORN!

Jizzmoney should have included that in first comment.

Dr. Richard Head's picture

Yes, well I make really shitty music about being drunk and fat while I try to ignore the chaos around me - That ought to count for something!

Offthebeach's picture

Defeated Imperial Japan
Defeated Nazi's Prussian military and allies.


China. Lose
Cuba. Lose
Vietnam, Laos, Cambodia. Hat Trick Lose.
War on Drugs. Lose
War on Poverty. Lose
Urban Renewal/ModelCities. Lose.
Iraq. 20 year delay of game.
Afghanistan. Ditto (Possible MIC equivalent of union tact of "don't kill the job")

daxtonbrown's picture

Thank God that is the Onion. I almost had a heart attack.

Luckhasit's picture

We make something.  How does it look to the guys that still live in the Amazonian rain forest.  You need a car?

johnQpublic's picture

i was gonna ask for the onion, and there it was

dobermangang's picture

Here's their best video.  It's so close to the truth.  Warning: Strong Content Language.  Not Safe for Work.

Occams_Chainsaw's picture

I, for one, have never used that Internet thingee.....

Offthebeach's picture

Just as well. All the tubes are plugged filled.

The Abstraction of Justice's picture


 - Campaigning to sue Deutsche Bank CEOs for manipulation of the silver price.




orangedrinkandchips's picture

LOOK AT ME....Im the Pied Piper.....and ill show you where it's at!


cmon babe...follow me.....

johnQpublic's picture

how is it you have a picture for everything?


williambanzai7's picture

I already have almost 12,000 and I produce about a dozen images every 25 hour cycle. 

Although there is a panoply of topics for me to skewer, I pretty much know what to expect so I can plan some things in advance ;-)