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Social Media Fact Or Fiction

Tyler Durden's picture


Study: Online Content Creators Outnumber Consumers 2,000 To 1

WASHINGTON — According to a study published Monday by the U.S. Bureau of Labor Statistics, for every person who reads, listens to, or watches some form of media on the internet, there are approximately 2,000 individuals engaged in creating new online content.

“In terms of web-based entertainment, journalism, and personal opinion pieces, creators now outnumber consumers by a factor of several hundred thousand percent—meaning that for every one viewer, there are dozens of fully staffed companies churning out articles, videos, blogs, vlogs, and countless social media posts hoping to lure that person to click,” said bureau commissioner Erica Groshen, adding that during each minute of online video streamed by a consumer, another whole lifetime’s worth of video content is uploaded.

Furthermore, our analysis found that the massive increase in internet usage over the past two decades was due almost entirely to people going online to publish text or images they themselves had produced and then repeatedly hitting the refresh button to see if anyone else has looked at their work.

Reports later confirmed that the six people who worked on this article are the only ones currently reading it.

Source: The Onion


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Wed, 02/26/2014 - 16:30 | 4481622 Shizzmoney
Shizzmoney's picture

Our grandfathers made cars, appliances, and durable goods; we now make apps and hyperlinks

We are so fucked

Wed, 02/26/2014 - 16:32 | 4481638 johnQpublic
johnQpublic's picture

+19 billion

Wed, 02/26/2014 - 16:33 | 4481649 Atlas_shrugging
Atlas_shrugging's picture

I think that's also the correct ratio of individuals padding the advertising metrics versus actual consumers for said social media companies.

Wed, 02/26/2014 - 16:42 | 4481693 Occident Mortal
Occident Mortal's picture

2,000 to 1?


So there are 7 billion content creators (everyone on earth) and... 3.5m internet consumers?


I call bullshit. More likely, there is 1 person who can't use Excel.

Wed, 02/26/2014 - 16:42 | 4481711 Beam Me Up Scotty
Beam Me Up Scotty's picture

I agree OC.  The numbers dont add up.

On another note however, its not just social media.  Its print media too.  I get calls at work all the time for "free subscriptions" to magazines all the time.  Of course, those magazines just end up in the trash, but said magazines go to advertisers and tell them how big their circulation is.  All of that paper advertising ends up right in the garbage.  Talk about a waste!

Wed, 02/26/2014 - 16:43 | 4481721 Occident Mortal
Occident Mortal's picture

'tis satire.

Wed, 02/26/2014 - 16:45 | 4481725 gmrpeabody
gmrpeabody's picture



Wed, 02/26/2014 - 16:59 | 4481819 Dr. Richard Head
Dr. Richard Head's picture

What is not satire is another JP Morgan banker dead in his 30's.  Jason Alan Salais. 

Wed, 02/26/2014 - 17:11 | 4481917 Beam Me Up Scotty
Beam Me Up Scotty's picture

Missed the source. The Onion, check. However my take on print media advertising ending up in the trash isn't satire. Even at home I can't believe the little bit of stuff I buy from a company can pay for the mailbox full of junk mail I get every day.

Wed, 02/26/2014 - 18:22 | 4482254 CheapBastard
CheapBastard's picture

If I see one more cat photo I'll puke! Why does everyone want to post their cat's photo online?

Please, leave your Pussy alone!

Wed, 02/26/2014 - 19:40 | 4482541 Manthong
Manthong's picture

..might not be such a wacky concept in China.

Wed, 02/26/2014 - 17:03 | 4481856 MsCreant
Wed, 02/26/2014 - 21:28 | 4482942 Radical Marijuana
Radical Marijuana's picture

Ah, but funny to the degree it is true!

Wed, 02/26/2014 - 17:24 | 4481993 h0oS
h0oS's picture

Who said the content creators are human? :)

Wed, 02/26/2014 - 16:49 | 4481750 astoriajoe
astoriajoe's picture


Wed, 02/26/2014 - 16:49 | 4481751 vxpatel
vxpatel's picture

maybe the numbers don't add up b/c 37 people died eating marijuana edibles after marinuana was legalized.

Wed, 02/26/2014 - 17:10 | 4481910 Skateboarder
Skateboarder's picture

They might have eaten a fatty 10gram edible and comatosed themselves and stopped breathing.

Wed, 02/26/2014 - 17:24 | 4481992 vxpatel
vxpatel's picture


Wed, 02/26/2014 - 17:18 | 4481953 dark_matter
dark_matter's picture

I think it's probably accurate. They wouldn't print it if it weren't true.

Wed, 02/26/2014 - 16:33 | 4481656 johnQpublic
johnQpublic's picture

lemme hit refresh and see if i got an up arrow for that


Wed, 02/26/2014 - 16:32 | 4481645 Boris Alatovkrap
Boris Alatovkrap's picture

Boris is return shortly and check if is people read comment. Please give Boris up arrow! Spasibo!

Wed, 02/26/2014 - 16:38 | 4481690 tickhound
tickhound's picture

Leading academics and behavioral scientists are working fast to find a way to monetize the refresh button. Could bring in $billions.

Wed, 02/26/2014 - 17:03 | 4481852 ParkAveFlasher
ParkAveFlasher's picture

Nothing important to say here, just snarkily waterfallin' Boris' comment, because he's popular, and I know he is seen, so I want to be seen too, because I think I'm cool, and I think you should think I'm cool too.

Wed, 02/26/2014 - 17:21 | 4481932 tickhound
tickhound's picture

Yeah that's what I did too. It's the theme of the article. But as you and I prove it doesn't always work.

Wed, 02/26/2014 - 17:44 | 4482092 SmackDaddy
SmackDaddy's picture

but to really trascend to the next level of vain circle-jerking douche-baggery, we'll need to have an annual awards banquet. 

Wed, 02/26/2014 - 17:53 | 4482134 Boris Alatovkrap
Boris Alatovkrap's picture

Awarding for Nobel Laureate is yearly event, no? Plenty circle jerk and douche is present.

Wed, 02/26/2014 - 17:51 | 4482124 Boris Alatovkrap
Boris Alatovkrap's picture

You are troll, I am bridge.

Wed, 02/26/2014 - 17:23 | 4481978 Tall Tom
Tall Tom's picture

People needed to READ THE SOURCE.


Of course I gave you an up arrow, Boris. Hell you could say pigs can fly and I'd give you an up arrow. (It just became habit.)

Wed, 02/26/2014 - 18:05 | 4482182 Boris Alatovkrap
Boris Alatovkrap's picture

In defy of all known physical law and principle, winged porcine is levitate. You are grateful for give Boris more up vote!

Thu, 02/27/2014 - 05:41 | 4483751 StychoKiller
StychoKiller's picture

I truly appreciate mangled English, check out

Boris == Rusglish


Wed, 02/26/2014 - 16:49 | 4481666 zaphod
zaphod's picture

More importantly, our grandfathers invented cars, appliances and durable goods.

Wed, 02/26/2014 - 16:39 | 4481684 RafterManFMJ
RafterManFMJ's picture

Our grandfathers made cars, appliances, and durable goods; we now make apps and hyperlinks


Come on now!! We also make fake markets (Carbon Trade, for example), fake financial products AND statements, fake science, fake economic statistics, fake news, fake Presidents, fake wars, fake terrorist attacks... I know I'M real, but I'm not even sure about you, anymore, dear reader.

Wed, 02/26/2014 - 16:55 | 4481788 caustixoid
caustixoid's picture

phew, good thing you didn't add "fake currency" to your list or fonestar would have had to ruin this thread too, with some inane bitcoin-to-the-moon-idiots comment.

Wed, 02/26/2014 - 17:25 | 4481999 Tall Tom
Tall Tom's picture

Fake currency is Bitcon and the US Dollar. It is all fake.

Wed, 02/26/2014 - 18:15 | 4482185 jimmytorpedo
jimmytorpedo's picture

...apps and hyperlinks,...

and everyone keeps forgeting the PORN!

Jizzmoney should have included that in first comment.

Wed, 02/26/2014 - 16:47 | 4481741 Dr. Richard Head
Dr. Richard Head's picture

Yes, well I make really shitty music about being drunk and fat while I try to ignore the chaos around me - That ought to count for something!

Wed, 02/26/2014 - 18:01 | 4482169 Offthebeach
Offthebeach's picture

Defeated Imperial Japan
Defeated Nazi's Prussian military and allies.


China. Lose
Cuba. Lose
Vietnam, Laos, Cambodia. Hat Trick Lose.
War on Drugs. Lose
War on Poverty. Lose
Urban Renewal/ModelCities. Lose.
Iraq. 20 year delay of game.
Afghanistan. Ditto (Possible MIC equivalent of union tact of "don't kill the job")

Wed, 02/26/2014 - 19:19 | 4482464 Big Corked Boots
Big Corked Boots's picture

Constitution... Lose.

Wed, 02/26/2014 - 19:17 | 4482454 daxtonbrown
daxtonbrown's picture

Thank God that is the Onion. I almost had a heart attack.

Wed, 02/26/2014 - 19:41 | 4482545 Luckhasit
Luckhasit's picture

We make something.  How does it look to the guys that still live in the Amazonian rain forest.  You need a car?

Wed, 02/26/2014 - 16:31 | 4481629 johnQpublic
johnQpublic's picture

i was gonna ask for the onion, and there it was

Wed, 02/26/2014 - 17:14 | 4481934 dobermangang
dobermangang's picture

Here's their best video.  It's so close to the truth.  Warning: Strong Content Language.  Not Safe for Work.

Wed, 02/26/2014 - 16:31 | 4481633 Radical Marijuana
Radical Marijuana's picture


Wed, 02/26/2014 - 16:32 | 4481639 Occams_Chainsaw
Occams_Chainsaw's picture

I, for one, have never used that Internet thingee.....

Wed, 02/26/2014 - 21:22 | 4482928 Offthebeach
Offthebeach's picture

Just as well. All the tubes are plugged filled.

Wed, 02/26/2014 - 16:32 | 4481641 The Abstraction...
The Abstraction of Justice's picture


 - Campaigning to sue Deutsche Bank CEOs for manipulation of the silver price.




Wed, 02/26/2014 - 16:33 | 4481652 orangedrinkandchips
orangedrinkandchips's picture

LOOK AT ME....Im the Pied Piper.....and ill show you where it's at!


cmon babe...follow me.....

Wed, 02/26/2014 - 16:33 | 4481659 williambanzai7
williambanzai7's picture

Wed, 02/26/2014 - 16:35 | 4481672 johnQpublic
johnQpublic's picture

how is it you have a picture for everything?


Wed, 02/26/2014 - 17:22 | 4481974 williambanzai7
williambanzai7's picture

I already have almost 12,000 and I produce about a dozen images every 25 hour cycle. 

Although there is a panoply of topics for me to skewer, I pretty much know what to expect so I can plan some things in advance ;-)

Wed, 02/26/2014 - 17:32 | 4482037 Homernomics
Homernomics's picture

You must have 2,000 individuals engaged in helping you.

Thu, 02/27/2014 - 05:43 | 4483752 StychoKiller
StychoKiller's picture

The internet water army marches on!

Wed, 02/26/2014 - 16:36 | 4481676 ArkansasAngie
ArkansasAngie's picture

Can I post this on facebook?

Wed, 02/26/2014 - 17:20 | 4481962 williambanzai7
williambanzai7's picture


Wed, 02/26/2014 - 16:40 | 4481701 Ralph Spoilsport
Ralph Spoilsport's picture

How many USB ports does that TV have? I can't find this model on Amazon. Link?


Wed, 02/26/2014 - 16:41 | 4481707 orangedrinkandchips
orangedrinkandchips's picture

Homer simpson: "I told you last night NO!"



Wed, 02/26/2014 - 17:46 | 4482100 MrPalladium
MrPalladium's picture

A true 1960's classic!!


Wed, 02/26/2014 - 16:36 | 4481675 youngman
youngman's picture

Thats a lot of people working in the Porno Industry

Wed, 02/26/2014 - 16:38 | 4481688 Doubleguns
Doubleguns's picture

MOst of them are "butt" ugly.  If they just had a better looking butt. 

Wed, 02/26/2014 - 17:27 | 4482012 Tall Tom
Tall Tom's picture

It is fake Tits, fake Butt, fake Orgasms...It is all fucking fake.

Wed, 02/26/2014 - 17:31 | 4482033 Miffed Microbio...
Miffed Microbiologist's picture

You can fake orgasms? Why, goodness gracious, I've learned something new today! ;-)


Thu, 02/27/2014 - 05:45 | 4483753 StychoKiller
StychoKiller's picture

Really hard for a guy to fake one, just look for the evidence...

Wed, 02/26/2014 - 16:37 | 4481677 Comrade de Chaos
Comrade de Chaos's picture

Well - 

"WASHINGTON—According to a study published Monday by the U.S. Bureau of Labor Statistics"


this was kind of a red flag for me. Althoug, I do believe 99 % of internet content creators are posting total bs. 

Wed, 02/26/2014 - 16:37 | 4481683 Doubleguns
Doubleguns's picture

onion soup for dinner I see. 

Wed, 02/26/2014 - 16:59 | 4481815 Mi Naem
Mi Naem's picture

Crow for some. 

Wed, 02/26/2014 - 16:38 | 4481686 TheMeatTrapper
TheMeatTrapper's picture

I bet fonegox accounts for more than half the clicks on ZH BitCoin threads. 

Wed, 02/26/2014 - 16:39 | 4481695 Spastica Rex
Spastica Rex's picture

Maybe contemporary advertising schemes are destined to fail.

Wed, 02/26/2014 - 16:53 | 4481771 johnQpublic
johnQpublic's picture

i have a mute button, a swivel chair, and a piece of cardboard and some tape

i cant stand advertisments being beamed at me from the moment i awake in the morning until i'm ready to sleep

i clik thru on here once in a while as a courtesy in exchange for the content

Wed, 02/26/2014 - 16:41 | 4481703 walküre
walküre's picture

FACT, sadly

Wed, 02/26/2014 - 16:45 | 4481731 orez65
orez65's picture

"Bureau of Labor Statistics, for every person who reads, listens to, or watches some form of media on the internet, there are approximately 2,000 individuals engaged in creating new online content."

This sounds like total BS.

Since it is coming from the "Burear of Labor Statistics", the Government agency that lies about everything that it publishes, like the "unemployment rate is 6.6%", it has to be BS.

Wed, 02/26/2014 - 16:58 | 4481807 Mi Naem
Mi Naem's picture

It really does help to read all the way down to the end of the post before commenting. 

Wed, 02/26/2014 - 17:31 | 4482031 Tall Tom
Tall Tom's picture

You did not even have to read any of the article to know that it was from the Onion.


When the tag at the TOP, under the Title, read "Onion" I already knew that it was going to be satire.

Wed, 02/26/2014 - 17:01 | 4481836 MsCreant
Wed, 02/26/2014 - 16:47 | 4481742 konputa
konputa's picture

This article reposted from the Onion is less farsical than most of what was printed as news today.


The Onion - America's Finest News Source.

Wed, 02/26/2014 - 16:49 | 4481749 bullocks
bullocks's picture

Giving a new meaning to the words "quote stuffing"

Wed, 02/26/2014 - 17:04 | 4481865 Mi Naem
Mi Naem's picture

"quote stuffing"?!?

I thought that was a porn page.  Oral sex for those who won't shut up. 

Wed, 02/26/2014 - 16:54 | 4481779 fooshorter
fooshorter's picture

If you got this far down and haven't realized that The Onion made this article I have some bitcoin I could sell you...

Thu, 02/27/2014 - 10:07 | 4484176 Pseudonymous
Pseudonymous's picture

Is the offer valid if I did realize it? How much bitcoins do you have and what do you want for them?

Wed, 02/26/2014 - 17:01 | 4481808 SillySalesmanQu...
SillySalesmanQuestion's picture

I've come to the conclusion that The Onion, and or Fonestar, must be the federal gubbermints official source for all of its statistics.

Wed, 02/26/2014 - 16:59 | 4481817 Downtoolong
Downtoolong's picture

Don’t miss this limited once in a lifetime offer to gain instant fame with 100,000 hits on your You Tube video. Act now and we’ll throw in 50,000 Likes on your Facebook page, absolutely free. Hell, we’ll even make the damn things for you.

Is it Social Networking or Social Engineering? The Shadow (and the Onion) knows.

Wed, 02/26/2014 - 17:02 | 4481850 B2u
B2u's picture

Anthony Weiner self published?  

Wed, 02/26/2014 - 17:06 | 4481878 MsCreant
MsCreant's picture

You don't think his weiner did it on it's own do you?

Wed, 02/26/2014 - 17:09 | 4481904 Oldwood
Oldwood's picture

Speaking for myself as a self employed leach of society, my internet contributions to the market are extremely limited. I never click on any add other than those I am actively seeking and even then 59 times out of sixty I do not buy. And I'm not being particularly productive right now either. How much productivity is lost due to the internet, or are we not allowed to ask?

Wed, 02/26/2014 - 17:10 | 4481908 Navymugsy
Navymugsy's picture

I think that 2000/1 is the ratio of the people collecting/paying into social security.

Wed, 02/26/2014 - 17:26 | 4482005 Rising Sun
Rising Sun's picture

But the planet is getting warmer, no wait, colder, oh, now warmer,  oop, fucking colder again...


Fuck the facts, we are the planet of hyperbole and spin.



Wed, 02/26/2014 - 17:31 | 4482035 The Duke of New...
The Duke of New York A No.1's picture

The only people I know who use Twitter are web design/marketing people and media people, period.

Wed, 02/26/2014 - 17:43 | 4482081 RaceToTheBottom
RaceToTheBottom's picture

Refreshing to see if people have looked at their posts is so lame.  Posting pictures of my cat is much better.

Wed, 02/26/2014 - 17:45 | 4482093 JuliaS
JuliaS's picture

Satire and all, I made an opposite observation. I think that the rise of tablets, smartphones and touch-sensitive devices in general illustrates a major shift towards content consumerism. The biggest asset of such contraptions is the screen - an output device. On-screen keyboard is almost an after-thought. You point a finger or utter a phrase and absorb pre-digested material. Content creators still use mice, keyboard and big old-fashion PC's, because those prioritize input tools over the output. They make creation convenient. For an average Joe with an internet hookup, all the input devices get in the way of consumption. That Joe doesn't treat a device as an equal or as a production tool. He wants the smart-whatever-thing, to know what he wants and feed it to him in the most effortless way possible.

Sure there's a lot of machine and user generated crap on the web. As one of my IT instructors said about 20 years ago: "Computers make it really easy to manufacture vast amounts of trash in very little time". And that explains the popularity of search engines along with social networks. The days of simply "browsing" URL's are over. Being able to find useful information on the web is almost a science in itself.

Wed, 02/26/2014 - 18:20 | 4482245 object_orient
object_orient's picture

You've got some nerve fouling this thread with your logic and reason.

Wed, 02/26/2014 - 17:46 | 4482106 all-priced-in
all-priced-in's picture

Is FaceBook keeping track of the clicks?


Got to love the Onion -  

Wed, 02/26/2014 - 19:20 | 4482473 Hongcha
Hongcha's picture

That looks like a Benny Bufano sculpture atop the TV set.  

Wed, 02/26/2014 - 20:20 | 4482669 highwaytoserfdom
highwaytoserfdom's picture

FARCEBOOK   social cloud burst 2.0..  Brought to you the same 2000 NASDAQ EBITDA Ponzi...  On one of the CNBS or Bloombust there was a guy talking up the big Samsung pnone  the idiot  interviewer asked the Apple polisher press if it was Iphone killer?  The muppet mavin was shocked when hearing samsung already outsells Apple by a large amount.   THE SCRIPT IS AMAZING AND WHY SERIOUS VIEWER DON'T WATCH.  Benioff  CRM is the worst  cloud crap around. The whole reason for personel computing WAS AND IS PERSONEL unless you decide.   Cloud is NSA Farcebook is facial reconization. Farcebook and Google are stealing money from false cicks.....

Wed, 02/26/2014 - 22:38 | 4483179 Mine Is Bigger
Mine Is Bigger's picture

This confirms how special ZH is!!!  Just one person writes all the original posts.  You are so amazing Tyler!

Thu, 02/27/2014 - 03:02 | 4483657 John_Coltrane
John_Coltrane's picture

Hilarious Satire.  But on a more serious note, as long as there's porn to download there will be lots of people downloading compared to uploading files.  Or, as the founder of the internet once quipped,  "if we got rid of all the internet porn sites there would be only one site left and it would be called BRING BACK THE PORN"

Thu, 02/27/2014 - 03:20 | 4483671 satoshi123
satoshi123's picture

18 votes, and how many 'reads'? on this post?

1,000's of reads, and 100's of comments,

but the same 18 people keep coming back to see if anyone read their comments,

welcome to ZH


Let's see how accurate that means there should be 18,000 reads on this post?

But how many votes are one person one vote, me thinks given 10-20 avatars for every person, that may only 2-3 different people voted, people who care about voting.


I never vote, and never UP/DOWN,.. so toss that into your calcs.

The problem with voting or up/down is that your running scripts when you do that, often they send your IP home or such.

Do NOT follow this link or you will be banned from the site!