Gunmaker Stocks Outperform Post-Sandy Hook

Tyler Durden's picture


Smith & Wesson’s earnings report gave renewed momentum to a rally in gun-making stocks, which began amid a debate about firearms that followed the Sandy Hook Elementary School shooting 15 months ago. As Bloomberg notes, many gun enthusiasts have stocked up on weapons to avoid potential restrictions in response to the Sandy Hook incident, the second-deadliest mass killing at a school in U.S. history, and that has driven stocks like Sturm Ruger to handily outperform even the highest of high-beta momo indices like the Russell 2000. SWHC was up 16% after earnings - its biggest gain since the shooting - as it beat expectations once again.



"The market should continue to be supported” as new gun owners purchase additional firearms, Ronald Bookbinder, a New Orleans-based analyst at Benchmark Co., wrote yesterday.


Chart: Bloomberg

Your rating: None

- advertisements -

Comment viewing options

Select your preferred way to display the comments and click "Save settings" to activate your changes.
Fri, 03/07/2014 - 18:50 | 4523217 The Gooch
The Gooch's picture

Sandy HOAX.



Fri, 03/07/2014 - 19:11 | 4523281 Bad Attitude
Bad Attitude's picture

Why is nobody blaming the manufacturer of the vehicle Adam Lanza used to drive to the Sandy Hook school? Why is nobody blaming the computer game authors who "trained" Lanza how to mercilessly slaughter? Blaming automobile manufactures or computer game authors for Lanza's criminal conduct makes as much sense as blaming the guns for Lanza's criminal conduct.

Fri, 03/07/2014 - 19:12 | 4523283 DIgnified
DIgnified's picture

Didnt that car belong to the heroin-dealer guy they caught in the woods?

Fri, 03/07/2014 - 19:37 | 4523357 National Blessing
National Blessing's picture

Fuck gold.  All my money is on cabbage and Rice-a-Roni.  Bastards.

Fri, 03/07/2014 - 19:52 | 4523399 johnQpublic
johnQpublic's picture

lanzas mother owned NO registered guns

matter of public record

cant remember which major paper did the legwork

Fri, 03/07/2014 - 21:13 | 4523638 Chupacabra-322
Chupacabra-322's picture

Sandy Hook Busted Wide Open.

Notice: This video was unfairly removed from our YouTube

after extensive pressure on YouTube from Sony, acting on behalf of the United States, because this video contains solid and irrefutable evidence, that clearly reveals the Sandy Hook Shooting, is a CIA operation - a FALSE FLAG staged event.

Fri, 03/07/2014 - 19:42 | 4523367 Pinktip
Pinktip's picture

There's an aerial  picture of it next to the school with all four doors open and 4 black shirts on the ground.

Fri, 03/07/2014 - 19:50 | 4523392 aVileRat
aVileRat's picture

Damn'it Tyler, now SWHC will be Kors'd and get hit with the Barons / Newsweek Cover curse on Monday. Jig's up, everyone back into Sony and Tepco.



Fri, 03/07/2014 - 19:37 | 4523358 Freddie
Freddie's picture

Seriously - go on Youtube and watch some of the videos.  I did not believe it was a false flag hoax and then I watched a lot of the videos.

1. No one saw Adam Lanza for like 3 or 4 years.

2. The very small number of kids interviewed be a few brave reporters on camera after the shoot said they heard no gun shots.  They just heard cops kicking at doors.  26 people killed?  So you would have at least 40 shots fired but no one heard them.   Try shoot a gun in a building.  People would hear it.

3. One kid carries 4 hand guns into a school, kills 26 people with NO SURVIVORS in a few minutes because any cop car would have been there in 5 minutes.

4. Crisis actors. WHo all seemed to be acting when interviewed and they were later found on actor talent agent web sites.

5. Weird real estate transactions all at the same day on many houses before the event.

6. Someone on ZH posted a web site where an ex police man from Florida, credible guy, is filing requests for documents and is getting no responses. Like the name of the firm who did the cleanup for all the supposed blood and gore. 

7. The kids were walked out single file with their eyes closed so they would not be traumatized but what they saw.

8. Retouched pictures that are obvious fakes.

I was skeptical until I watched all the videos. 

Fri, 03/07/2014 - 20:02 | 4523429 johnQpublic
johnQpublic's picture

and then they demo'd the building just to make sure no one could go looking for bullet holes

Sat, 03/08/2014 - 05:02 | 4524481 daemon
daemon's picture

" and then they demo'd the building just to make sure no one could go looking for bullet holes "

Interesting. Maybe they should have conducted the operation on the 9/11 ... everything would have been clearer from the beginning.

Sat, 03/08/2014 - 14:17 | 4525254 A Nanny Moose
A Nanny Moose's picture

All that's missing is the passport.

Fri, 03/07/2014 - 19:40 | 4523362 macholatte
macholatte's picture


Why is nobody blaming.........


It's the governments fault.  The government extorted money from citizens via taxes to build roads and schools and then forced citizens to use them.  Citizens are never responsible for thier own actions. Citizens are always victims. That's why more government is needed.

Fri, 03/07/2014 - 20:19 | 4523466 weburke
weburke's picture

there was no slaughter

Fri, 03/07/2014 - 18:53 | 4523229 DoChenRollingBearing
DoChenRollingBearing's picture

How about that, there is justice!

+ 1 for Molon Labe!

Fri, 03/07/2014 - 19:01 | 4523254 fonestar
fonestar's picture


Fri, 03/07/2014 - 19:03 | 4523257 DoChenRollingBearing
DoChenRollingBearing's picture

Is that going to happen up in Canada too?

Fri, 03/07/2014 - 19:16 | 4523292 fonestar
fonestar's picture

They always try but Canadians love their guns as much as Americans do.

Fri, 03/07/2014 - 19:29 | 4523323 DoChenRollingBearing
DoChenRollingBearing's picture



+ 1 for brothers in arms!

Fri, 03/07/2014 - 18:57 | 4523244 fonestar
fonestar's picture

Where is Robbie Parker?  fonestar hopes they bring back Gene Rosen for the next season of America's Funniest False Flags.

Fri, 03/07/2014 - 19:02 | 4523256 The Gooch
The Gooch's picture

I hope the "knockout game" finds Robbie Parker.

And Lietenant "I am the master" Vance.

Fri, 03/07/2014 - 19:14 | 4523287 Mr Pink
Mr Pink's picture

I haven't seen anyone overact that well since Alan Alda in MASH

Sat, 03/08/2014 - 07:10 | 4524479 daemon
daemon's picture

Hey fonestar, allow me to congratulate you. You realize that you succeeded in posting 2 replies without even getting a single down vote ?  ... at least at the time I'm writing this.


Of course, you realize, too, that this doesn't really count .....     the article wasn't about BitCoin.

Fri, 03/07/2014 - 19:12 | 4523285 Mr Pink
Mr Pink's picture

So all along I was sure that Sandy Hook was false flag event orchastrated by the government when it was really Big Gun that pulled it off to boost sales! 

Fri, 03/07/2014 - 19:35 | 4523346 Meat Hammer
Meat Hammer's picture

It's definitely possible.  They could have pols in their pockets paid to scream gun control knowing that this will cause Muricans to buy with both fists.  

NRA membership went way up, too.


Fri, 03/07/2014 - 22:30 | 4523882 ArrestBobRubin
ArrestBobRubin's picture

This Murican just purchased a .40 Smith & Wesson M&P Shield to add to the collection. Now for that other fist...

Fri, 03/07/2014 - 19:45 | 4523380 rotagen
rotagen's picture

Now we need phase 2, cemetary stocks outperform in Washington DC

Fri, 03/07/2014 - 21:15 | 4523644 Chupacabra-322
Chupacabra-322's picture

'What you do on your cell phone is none of their damned business!': Rand Paul thrills libertarians and unites CPAC with anti-NSA stemwinder
Paul, a Kentucky senator, got the Conservative Political Action Conference's loudest applause with a libertarian message
He railed against President Obama for allowing the National Security Agency to seize millions of Americans' phone records with a single warrant
Paul is seen as a major 2016 presidential contender
The CPAC even has heard from other crowd favorites Ted Cruz, Chris Christie, Rick Santorum and Donald Trump
Paul sued the Obama administration, and the president personally, in February over the alleged NSA abuses

Read more:
Follow us: @MailOnline on Twitter | DailyMail on Facebook

Sat, 03/08/2014 - 00:55 | 4524271 UselessEater
UselessEater's picture

OT but why don't people resent having to give id to buy a mobile phone? Every country I go to has the same requirement even tin pot islands in the middle of F'g nowhere -do we all now believe we're potential terrorists?

Fri, 03/07/2014 - 18:55 | 4523231 skwid vacuous
skwid vacuous's picture

More psy-ops! the next one will surely convince the sheeple that guns are evil!

Fri, 03/07/2014 - 18:58 | 4523247 fonestar
fonestar's picture

Probably not if it doesn't even work on some virtual douchetard like fonestar.

Fri, 03/07/2014 - 19:05 | 4523263 DoChenRollingBearing
DoChenRollingBearing's picture

Even virtual guys like real guns and real gold.  But, only the top guns like real bearings....

Fri, 03/07/2014 - 19:07 | 4523272 The Gooch
The Gooch's picture

One's bearings make the world go 'round.

Fri, 03/07/2014 - 19:36 | 4523352 DoChenRollingBearing
DoChenRollingBearing's picture

Hey!  No bearings and our delivery vehicle wheels would not work.  Then we could not deliver our bearings.

Um, circular reasoning?

Fri, 03/07/2014 - 19:49 | 4523389 The Gooch
The Gooch's picture


G92 X0Y0 

G1 Y.5

G2 X0Y-.5 I0 J-.5

X0 Y.5 I0 J.5

M00 (STOP)

Fri, 03/07/2014 - 23:03 | 4523972 Alpo for Granny
Alpo for Granny's picture

You are on a roll DoChen...

Fri, 03/07/2014 - 18:59 | 4523248 Aquarius
Aquarius's picture

which represents:


"Hope springs Eternal"

Ho hum

Fri, 03/07/2014 - 19:06 | 4523267 NOTaREALmerican
NOTaREALmerican's picture

I wish all these gun patriots would get off their asses and take back their country.

I mean, what are they waiting for?    First the Keynen eliminates the 2nd Amendment and then plans the 911 attacks so he can suspends the 4th amendment and now we've got Snowdon in the Ukraine with Putin making fun of this country's flag.  Where are the men?

Fri, 03/07/2014 - 19:36 | 4523353 nmewn
nmewn's picture

Maybe "real men" aren't the least bit interested in fighting for a people who only raise their eyes long enough to see if my stolen property has cleared over into their accounts.

This country needs a good enema...and Obama's just the guy to give it.

Fri, 03/07/2014 - 20:56 | 4523593 new game
new game's picture

i've been touring merica down 35 I to te hose, and it is a sad state of affairs, over weight, dirty and garbage all over the place, like people don't give a shit. oh yea, plenty of nice folks and southern hospitality second to none. having breakfast with 4 screens of mind wash and two dudes talking b ball rap. oh yea, real stimulative.  and the trucks in te hose, fuckin red'culas.

wtf, or am i missing som thing? fight for a bunch of people that lack real character. where can i hide from this bad dream...

oh, yea that is the mission, a place in the contry away from the rat race...send luck my way...

Fri, 03/07/2014 - 21:13 | 4523641 nmewn
nmewn's picture

Good luck, there are many.

But remember, only one at a time and choose them carefully ;-)

Fri, 03/07/2014 - 19:13 | 4523286 dobermangang
dobermangang's picture

FBI NICS background checks for FEB were up quite a lot compared to January.  They are not as high YOY, but are still incredibly higher since Obama was elected.

Gun sales are still going strong.  This is now the new normal.  SWHC had a great earnings report.  Their margins are wonderful.  Lots of shorts got burned.  They probably will beat again next Qtr and should announce another stock buy back and or dividend.  They might even get bought out.  IMO, SWHC is way undervalued.  And RGR has announced a stock buy back after their last earnings report.  Their CEO also recently purchased shares.  Do your own research.  Good luck.

Fri, 03/07/2014 - 19:19 | 4523295 Meat Hammer
Meat Hammer's picture

I remember right after Sandy Hoax, the uber p.c. libtard-managed CalPers divested its portfolio of all gun manufacturer's stocks, to make a statement about not supporting "gun violence".  SWHC's share price was about $8.00 at the time.  Today it's almost $14.  I'm sure the 75% profit wasn't missed. Fuckin idiots.  Great statement there.

Now, even a finanical ignoramus like myself could figure out that I should invest in companies whose products were flying off the shelves at higher and higher prices.  

Fri, 03/07/2014 - 19:25 | 4523310 Platinum
Platinum's picture

People like that think that emotions and intent matter more than logic and results. They get what they deserve in all areas.

Fri, 03/07/2014 - 19:28 | 4523318 dobermangang
dobermangang's picture

The CEO of SWHC stated in the earnings call that they were actually raising prices on certain guns.  Sounds bullish to me.

Sat, 03/08/2014 - 12:03 | 4524959 Uncle Remus
Uncle Remus's picture

Nah, liability insurance is going up. Corporate welfare is insidious.

Fri, 03/07/2014 - 19:24 | 4523300 Seize Mars
Seize Mars's picture


"...the Sandy Hook incident, the second-deadliest mass killing at a school in U.S. history..."


It was and is a goddamned lie, and everyone knows it.

Here they are, walking in circles:

Fri, 03/07/2014 - 19:32 | 4523337 Overfed
Overfed's picture

Careful. Might make 'em do it for real next time.

Fri, 03/07/2014 - 21:42 | 4523724 Seize Mars
Seize Mars's picture

You bet your ass they will.

Fri, 03/07/2014 - 19:42 | 4523371 Freddie
Freddie's picture

I was skecptical until I watched a lot of the videos.  Unbelievable.   Total BS.  You watch one video and say yeah well it really probably happened. You watch another then 5 or 6 more and by about the 12th video you realize it has to be totally fake.   The crisis actors are so bad is just one of about a 100 variables.

Do NOT follow this link or you will be banned from the site!