Candy Crushed - IPO Drops 15%

Tyler Durden's picture

Having IPO'd at $22.50, King Digital Entertainment - the maker of Candy Crush - opened disappointingly this morning at $20.50 and is trading down tro $19.20!... just keep repeating the mantra that KING is not ZNGA and we are sure the levitation will resume. Of course, this would have nothing to do with the record-setting levels of earnings-less IPOs that are occurring.


(h/t @pdacosta)

Oops - trading down to $19.20...


oh, and of course, it's different this time...


Nope, no bubble here...


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Dr. Engali's picture

It's about $20.00 too high. Now if Twitter would just fall another $5.00 I would be a happy camper.

BaBaBouy's picture

Im Starting A New IPO, Hamburger And Candy Blender... Investors Will Go Nutts For THis !!!

Spitzer's picture

I'm starting a No Earnings ETF.

BaBaBouy's picture

Im Starting An All-Loser ETF.

Zerozen's picture

I'm going to buy the rights to all those websites with funny pics of cats and IPO that shit. Private island, here I come!

Boris Alatovkrap's picture

Boris is maybe consider start of ETF for shallow deposit reclaimed copper.

Drachma's picture

For some reason I read your comment as "...happy cramer." Is something wrong with me?

Dr. Engali's picture

There is something wrong with all of us.

Aknownymouse's picture

So it might get into its own bear market tday. Bullish!

order66's picture

Slap Chop inevitable.

You're gonna love my nuts.

NoDebt's picture

I don't even know what that means and I gave you an up-vote.

NoDebt's picture

Got it.  My instincts were correct- your comment kicks ass.

1stepcloser's picture

I have to confess, I watched the whole thing... he had me at "you're gonna love my nuts"  He should of played the wolf of wall street.

pods's picture

Is their mascot a sock puppet?  
And no, I am not talking about Cramer.


0b1knob's picture

Mascot is a crushed velvet Muppet.

Dr. Richard Head's picture

Candy Crush IPO?!?!?!?!   Are you f'in kidding me?  All of this social media horse pucky and game distraction nonsense is just that - nonsense.  After dipping my toes into twitter, instagram, and facebook I became nauseated by the social masturbation of people on these platforms.  I deleted all of my accounts and convinced my wife to do the same.  The break room of our office is filled with people yet they all interact with their phone and not each other.  What a freaking weird world we live in.

PlusTic's picture

The next Ice Age will clean up this earth surface problem...

WhyDoesItHurtWhen iPee's picture

Wow, I thought Candy Crush was a porn star with big tits.

Cursive's picture


Exactly.  I feel much better about myself knowing that I was clueless about who or what "candy crush" is/was.

camaro68ss's picture

they dont give her the stage name candy "crush" for nothen.....

Agent P's picture

You're thinking of the version that actually makes money. 

intotheblack's picture

I find your lack of faith disturbning. Wish chart man would show you how social media penetration and the rise of the Potemkin economy because Fed and Treasury policy correlate in a glorious arc of complete and utter despair.

Aknownymouse's picture

OT. Watching Bama along with the EU clows on the podium, I feel like throwing up. Combined they all have less balls than one player on the Canadian hockey women team.

youngman's picture

A 7 billion dollar game company....yeah right..this is the new America.....boy are we going to have a great century....I really feel sorry for a kid being born now....not much future here...unless you can IPO....

astoriajoe's picture

Human IPOs, I'm sure its coming too. It makes slavery sound palatable.

you can't fix stupid's picture

Already happening..

"Invest in Stock Linked to the Income of a Pro Athlete Brand"

Debt Slave's picture

This is the new America. Prosperity through production and thrift is so old 20th century. In the New Era, we will prosper through entertainment, diversity, and debt finance!

$17 trillion in debt and counting... DOWN.

Cacete de Ouro's picture

Burger King is up...

There can be only one winner in "The Battle of the Kings'

Cacete de Ouro's picture

Who's lead managing this POS?

Answer: JP Morgan, BofA Merrill Lynch and Credit Suisse

They really need to get their price stabilization operation underway in the next hour. This King Thing is not getting traction

disabledvet's picture

"they're managing the exit."

without a parachute apparently.

Rising Sun's picture

The IPO dogshit train rolls forward!!!!!



SheepDog-One's picture

Next multi-billion$ IPO- Bags of

I can't fucking believe we're going thru this shit again, this time way dumber than the last 'eyeballs' .com bubble.

roadhazard's picture

This IPO is the most stupid thing since yesterday.

Agent P's picture

My idea of the road show:

Q: What's your business model?

A: Well, we invented a wildly popular game for mobile devices.

Q: Do these games have long-term staying power for predictable revenue and profit generation?

A: No, they're very trendy and are usually replaced by the next hot game after a year or so.  However, the games are rarely deleted from the user's third page of apps on their device, so we continue to include them in our user count and consider them to be potential future revenue sources.

Q: And how much do you charge for this game?

A: It's free.

Dr. Engali's picture

+1 Lol. Can you believe we are going through this again?

NoDebt's picture

And they'll still cry "nobody could have seen this coming!"

disabledvet's picture

can you believe they call it winning?

bwhahahahaha. I would imagine the people whose trillions they are losing right now might be getting a might p/o'ed at this point.

sdmodiano's picture

Dear Agent P,


Q: Do you know anything about the current game business?

A: Obviously not.

Q: How long has the Angry Birds franchise been a strong presence in the mobile gaming space?

A: For over 4 years.  Cut the Rope and others have a similar narrative.

Q: How much revenue does this free game generate?

A: Last year King reported revenue of $1.9 billion. Candy Crush was certainly the bulk of that revenue.

Q: The fact that an app has not been deleted from your device has no bearing on its measured success in the market.  This is based on daily activity and use of the game. So here is the question, when you see a hole in the ground, do you have the urge to wipe it?

A: exercise left to the reader...


BTW, I think King is not a good buy. I find it a bit incestuous in here when it comes to bashing the emerging businesses and innovations.  There was so much glee about Faceplant and its IPO performance.  That thread has gone stone dead.  It turns out that FB is a friggin juggernaut of humanity and is figuring out how to monetize.  Of course, that is not convenient to acknowledge in here, so the herd runs over to punch the next Bozo Bag it can find.  I think this site is one of the more intellectually stimulating sites on the web, but it gets tone deaf at times.

Zerozen's picture

You lost me at "juggernaut of humanity"...

Facebook isn't monetizing so much as buying up lots of often questionable businesses with the billions it pilfered in its IPO.

sdmodiano's picture

1.23 billion active users per month, and growing.  That is 17% of the people on the planet.  If I lost you, then you lost reality.

It made $1.5 billion in profit last year, so it is not merely betting the cash it raised on acquisitions and praying.  For the record, $1.5B qualifies for monetizing in my book.

The quality of its purchases is an open question at this point.  I am skeptical though, especially about the value.

My apologies for engaging in a fact based discussion.  It is far easier to simply spew opinion vapor.

Agent P's picture

Wow, a whole four years?  That's almost long enough to start putting out 5yr CAGR numbers!  

Rovio did a good job of monetizing Angry Birds by licensing the shit out of the brand while it had the hot hand.  I give them credit for that.  But gaming (especially free mobile gaming) is a trendy faddish business, which is a dangerous thing for equity investments. Candy Crush is the new Angry Birds, and in a few months, something else will be the new Candy Crush, and the $1.9 Billion in revenue you tout will go poof...just like the stock.

sdmodiano's picture

The games biz is a hit driven business.  This is why we agree that King is not a good buy.  Having said that, the smartphone game biz has been around about as long as Angry Birds.  The same is true for Cut the Rope.  So in truth, AB has been a dominant franchise for nearly the entire history of the mass audience era of the smartphone game.  Shrugging off the tenure as only 4 years foolishly ignores this fact.  You also completely ignore the revenue generated by these products.  They make a LOT of money.  

Candy Crush has already demonstrated staying power, so it will probably not go POOF in months. I will qualify that with this fact.  CC doubled the cost of buying extra moves to beat a level.  This was done in near perfect sync with the IPO timing.  This naked greed will not go unnoticed, or unpunished.  Based on other titles with a similar trajectory it looks like CC is beginning a long downward slide.  It has a lot of mass now, so it will take some time to shed it back into the middle of the pack.

We agree about King, but I objected to your simplistic free faddy game argument.  Most of the comments in here made the same error. The game business makes a LOT of money for a very small percentage of players.  That makes it risky, not the free to play model, or the faddish fallacy espoused by those that are not paying attention to detail.

Agent P's picture

How many mobile games are out there?  How many are hits?  This is a flooded market with ZERO barriers to entry and ZERO switching costs to users.  That is a disastrous recipe for an equity investment.  Wall Street knows this and so do these companies bringing multi-billion dollar IPOs to cash out before it's too late.  It's the greater fool stupidity of the late 90s all over again.  This is the reason I mock it.  Sorry if that's too simplistic a view for you. 

Spastica Rex's picture

I bet King Digital Entertainment has some swank office stuff that'll get get auctioned off during liquidation.

Kilgore Trout's picture

Ping-Pong tables and nerf weaponry.

0b1knob's picture

Nothing compared to the San Onofre Edison auction.

The deals are so hot you could say they are .... RADIOACTIVE!