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The Diet Coke Bubble Also Pops

Tyler Durden's picture


With everyone focusing on the stock market and debating whether the second tech bubble has finally popped as it tends to do every so many years, another bubble also appears to have burst, and this time it is literally a bubble - that in carbonated diet coke. The WSJ reported that "for 13 years running, Americans have been drinking less Coke. Now Diet Coke sales are falling off a cliff. Globally, sales growth of soda is slowing amid concerns about sugar intake and obesity."

The trends are industrywide, but it is especially bad news for Coca-Cola Co. a company that derives almost 75% of its global sales volume from carbonated soft drinks. "Sugar water with bubbles is not the future of the world. There's an existential issue,'' said Tom Pirko, an industry consultant at Bevmark LLC.

Maybe. But don't tell that to the Atlanta-based company which instead of diversifying is doubling down by "boosting advertising, introducing new products, and using singer Taylor Swift as a pitchwoman."

The chart below summarizes the problem: while sales of Coke's flagship product, Coca-Cola, are down almost 10% since 2007, the real pain is in the Diet product whose sales have tumbled at double that rate.

The main reason for Diet Coke's woes: aspartame.

Coke is defending aspartame, the main artificial sweetener in diet soda, citing more than 200 studies affirming its safety. At the same time, it plans to roll out Coca-Cola Life, a moderate-calorie version sweetened with stevia plant extract, across more countries, after releasing the drink in Argentina and Chile last year.

For now, judging by actual sales numbers, the consumers aren't buying it.

The pace of Coke's global soda volume growth slowed to 1% last year from 3% in 2012 as concerns about health and obesity spread. Last month the World Health Organization suggested that individuals limit consumption of added sugars in food and drinks to 6 teaspoons a day—less than the 9 teaspoons in a 12-ounce can of Coke.


The new drag on Coke's U.S. business is diet soda. Diet Coke volume has been down for eight straight years, accelerating the decline in the past three. Diet Coke sales plunged 6.8%, in volume terms last year, according to Beverage Digest. Diet Pepsi sales fell 6.9%, but PepsiCo, with its enormous snacks and foods business, is far less dependent on soda than Coke is.


Soda volume in Mexico, Coke's second-largest market, have fallen an estimated 5% or more since the country introduced a tax on sugary beverages in January.

And visually:

The worst news for the food and beverage industry: if Americans (and Mexicans) are starting to care about the content of what they put in their mouth, the repercussions could be dire not only for soda companies, but certainly for makers of fast food - because it only takes a quick google search to find out just what is actually contained in that tasty-looking fried "burger."

On the other hand, with most untainted food products getting increasingly more expensive, it is doubtful if even the health considerations of the majority would trump their inability to purchase anything more nutritious than readily available fast food, which incidentally is also the reason for America's creeping healthcare catastrophe.


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Fri, 04/11/2014 - 13:57 | 4648192 Winston of Oceania
Winston of Oceania's picture

Too fucking expensive!!

Fri, 04/11/2014 - 14:07 | 4648241 slotmouth
slotmouth's picture

America is coked out.

Fri, 04/11/2014 - 14:11 | 4648251 Headbanger
Headbanger's picture


Fri, 04/11/2014 - 14:12 | 4648255 ParkAveFlasher
ParkAveFlasher's picture

Coke is shit!

Fri, 04/11/2014 - 14:21 | 4648289 knukles
knukles's picture

Memes Lies & Propaganda

They say that the sales of soda are weak because of sugar and obesity concerns.
They say the sales of "DIET" Coke are plunging because of....?

Obesity and Sugar concerns?

Wait a minute!
It's one or the other.
So diet sales plunge in line with the PTB, NWO's, Administration's, Mooch's Meme that Sugary Drinks Are Bad so Diet...

You get the picture, Kids!
I Hope!

It's all about sugar or not sugar, that is the question

Fri, 04/11/2014 - 14:22 | 4648302 zerozulu
zerozulu's picture

People need no more Diet coke, they are loosing weight with hunger.

Fri, 04/11/2014 - 14:23 | 4648306 jbvtme
jbvtme's picture

sir, will you have a diet coke with that order of tremors?

Fri, 04/11/2014 - 14:31 | 4648351 James_Cole
James_Cole's picture

"Sugar water with bubbles is not the future of the world. There's an existential issue,'' said Tom Pirko, an industry consultant at Bevmark LLC.

Lol, thank gawd people are drinking less of this shit. 

Fri, 04/11/2014 - 14:35 | 4648369 NoDebt
NoDebt's picture

Reproductive issues?  I've been drinking that crap for decades.  I knocked my wife up twice on the first try.  Two kids = I've only had sex 2 times.

Fri, 04/11/2014 - 14:50 | 4648450 Quinvarius
Quinvarius's picture

Sure it was you and not some guy who drinks lots of free healthy milk he gets from work?

Fri, 04/11/2014 - 15:14 | 4648534 TruthInSunshine
TruthInSunshine's picture

Warren Buffett says Coke has a moat.

He also says to eat lots of Nestle Good Humor ice cream bars & drink lots of Coca-Cola while shopping at Nebraska Furniture Mart.

Fri, 04/11/2014 - 15:29 | 4648664 Honey Badger
Honey Badger's picture

Check out SNMX - interesting food technology.

Fri, 04/11/2014 - 17:34 | 4649146 Cap Matifou
Cap Matifou's picture

Sugar or Aspartame?
To hell with both.

Fri, 04/11/2014 - 14:53 | 4648463 Hulk
Hulk's picture

I have two kids , but have only had sex once !!! Go figure...

Fri, 04/11/2014 - 15:06 | 4648532 lordylord
lordylord's picture

Diet tastes like shit and the aspartsame is a poison.  At least PBR gets you drunk.

Fri, 04/11/2014 - 15:15 | 4648597 nuclearsquid
nuclearsquid's picture

<--- Rot your teeth

<--- Pickle your kidneys

Fri, 04/11/2014 - 16:49 | 4648968 Mr. Magoo
Mr. Magoo's picture

Heres a novel idea, dont drink soda and dont support the corporate industrial complex

Fri, 04/11/2014 - 14:24 | 4648304 jbvtme
jbvtme's picture


Fri, 04/11/2014 - 14:38 | 4648392 CrashisOptimistic
CrashisOptimistic's picture

Should be hitting Alcoa.

Fri, 04/11/2014 - 17:20 | 4649100 Stanley Kubrick
Stanley Kubrick's picture

SO, Diet Coke sales down...and regular Coke sales down too, eh?

Mebbe it's nuthin' more than the EBT nation not seeing their monthly alloment matchin' Coke's rising prices (and shrinking packaging)

....or are you tellin' me that suddenly EBT nation woke up, got their fat asses off the couch, started workin' out and watch what they put in their pie hole?

Gotta be kidding me, man...


Mon, 04/14/2014 - 03:59 | 4656042 Jjake
Jjake's picture

Sugar obviously causes obesity. However, there is alot of phosphoric acid added to diet coke. Phosphoric acid changes the ph in your body. Your body then needs to allocate iodine and other minerals, that are used to speed up motabolism, so it can digest the phosphoric acid. This in turn slows down your motabolism and makes you gain weight. So diet soda is just as bad as regular soda.   

Fri, 04/11/2014 - 14:23 | 4648292 1stepcloser
1stepcloser's picture

You are correct



"With the patent for the very popular artificial sweetener aspartame recently being released to the public domain comes the bizarre news that it is actually “harvested” from the excrement of GM E. coli bacteria. Wait, what? What are we drinking when we decide to gulp down a soda that’s been sweetened with “artificial sweetener”? Yeah. You heard right. E. coli poop. Pretty awesome, huh?"

Fri, 04/11/2014 - 14:28 | 4648336 Overfed
Overfed's picture

The ethanol in beer is yeast excreta.

Fri, 04/11/2014 - 14:33 | 4648358 1stepcloser
1stepcloser's picture

I've ate my wife's yeast and I'm sure an occasional e.coli...I'm still living...Makes me STRONGER

Fri, 04/11/2014 - 14:35 | 4648373 Overfed
Overfed's picture


Anywho, pickles, saurkraut, yogurt, and quite a few other tasty treats are also made with the excreta of bacteria. And isn't pennecillin just cultured potato mold?

Fri, 04/11/2014 - 14:39 | 4648395 Anusocracy
Anusocracy's picture

And intestinal flora make a lot of nutrients your body uses.

Fri, 04/11/2014 - 14:39 | 4648404 1stepcloser
1stepcloser's picture

I fucking hate ethanol...fucking up my fuel system parts....

Fri, 04/11/2014 - 14:30 | 4648342 knukles
knukles's picture

New and Improved!
Now made from 100% Pure Natural Organic Gluten Free Genetically Modified E. Coli Poop

Fri, 04/11/2014 - 14:24 | 4648293 jbvtme
jbvtme's picture


Fri, 04/11/2014 - 18:23 | 4649307 logicalman
logicalman's picture

My kids refer to it as Engine Cleaner!

Fri, 04/11/2014 - 14:19 | 4648284 Skateboarder
Skateboarder's picture

Not that AB / MillerCoors beer-flavored water.

Fri, 04/11/2014 - 15:03 | 4648504 TheGardener
TheGardener's picture

Good riddance shitmongers !

But still kudos for brilliant alchemy, how to pack more sugar into shit than sugar would hold shit and still keep it liquid !

Fri, 04/11/2014 - 14:04 | 4648229 orangedrinkandchips
orangedrinkandchips's picture

1.) Too expensive

2.) tastes like shit

3.) asparatime is "safe" like asbestos. 

4.) im fat enough as it is thank you very little coke

Fri, 04/11/2014 - 14:14 | 4648266 Greenskeeper_Carl
Greenskeeper_Carl's picture

Ya, read up on the origins of aspartame. It's disgusting the chemicals we are convinced to ingest, fooled by the idea the these companies wouldn't poison us, and if they tried the FDA wouldn't let them. What a crock of shit. Sodas were never good for you, but what makes it a lot worse is the way your body breaks down high fructose corn syrup. Look at US obesity rates, how they jumped up when we started using that instead of real sugar. All because of sugar tariffs imposed on us to protect the profits of a few influential sugar Cain growing families in Florida. It's pathetic. But a coke from the ethnic foods aisle in your grocery store that says "hecho en Mexico" and see how much better it tastes. Every other country on earth has sodas with real sugar in them except us, all to protect a few people's profits. We have stopped eating real food in this country, and are eating and drinking poisons created in a lab.

Fri, 04/11/2014 - 14:17 | 4648274 Skateboarder
Skateboarder's picture

+1 Carl. When buying packaged foods, never ever buy anything with ingredients you can't source yourself with ease. That's the key to good eating in the world of mostly fake plastic food.

Fri, 04/11/2014 - 14:26 | 4648326 Overfed
Overfed's picture

I just wonder how it is that municipalities all over the world, but primarily in the US, have been conned into putting the toxic by-product of fertilizer manufacturing into the drinking water.

Fri, 04/11/2014 - 14:37 | 4648384 Greenskeeper_Carl
Greenskeeper_Carl's picture

Ya that's always puzzled me too. Despite countless studies showing it to be harmful to your health, and it NOT helping your teeth, even in today people still vote to add it to their city water. Every campaign to end it gets outspend at least 3-4 to 1, same with labeling GMOs. And people don't seem to understand that maybe the people who spend millions in this just may not have your best interests in mind. Gotta say it was a brilliant (also evil) move, taking thousands of tons of waste that would cost millions to dispose of, and convincing half the world to PAY them many millions of dollars to mix it into their fucking drinking water.

Fri, 04/11/2014 - 14:42 | 4648415 Skateboarder
Skateboarder's picture

I rarely drink from water fountains. Two trips ago when I went to my local skatepark, I took in a couple of gulps before spitting out what was in my mouth. It wasn't metals entirely - tasted like it was poisonous. Tried it again yesterday, except only a tongue test. Same shit. Something's gotten fucked in the last couple of months. The water (although fluoridated) didn't used to be alarmingly poisonous.

Fri, 04/11/2014 - 15:11 | 4648568 duo
duo's picture

when I filled my hot tub with Dallas city water a few years back, I didn't have to add any chlorine.  The water coming out of the tap was already pool water strength.

Fri, 04/11/2014 - 16:30 | 4648907 Lux Fiat
Lux Fiat's picture

At least chlorine will off-gas and is relatively easy to filter.  However, a number of water districts are now using chloramines - something that not all chlorine filters can handle, and doesn't off-gas (which is why some water utilities have moved to it). 

We have a water purifier that gets rid of a lot of things in the city water, including fluoride (latest attempt to get the city to change its mind re fluoride didn't fly).  It was wild when we drank it for the first time - it tasted almost sweet.  Now can't stand the taste of tap H2O, not that it was great before.

Fri, 04/11/2014 - 14:45 | 4648423 The_Dude
The_Dude's picture

And you wonder why it seems the average intelligence of Americans continues to drop....maybe it was all part of the plan

Fri, 04/11/2014 - 15:18 | 4648607 TheGardener
TheGardener's picture

"When buying packaged foods,"

You just contradicted yourself, try staying away from any processed industrial feed that comes in "packages", most
of the time colored and semi-branded or worse bears the dubious mark of some big corporation. Source real and local food and refuse to pay extra, producers get paid cents on the dollar so offer 50 ct what the chains have for a dollar.

Organic ? Pay extra for apples with wrinkles that headed the dump some years ago ? Don`t be had, say fair value of what things used to cost and don`t compromise value producers with excessive margins.

Fri, 04/11/2014 - 16:24 | 4648888 Skateboarder
Skateboarder's picture

Yeah, like anyone lives a 100% package-free life outside of living off the land permanently. Shouldn't be buying any packaged things at all, but of the ones you do go and buy, you have the choice to pick what goes into the food. We eat homecooked meals every meal - made from raw ingredients only. For niceties outside of meals, I don't have the time to make stuff like cream cheese every time I want to have just a little bit. But I can shell out the three or four bucks and get something decent from the store.


Nancy's 'Organic' cream cheese: Organic cream, nonfat dry milk, L. acidophilus, B. bifidum and 4 strains of Lactic cultures, salt.

Philadelphia cream cheese: Ingredients: Protein Concentrated Skim Milk, Skim Milk, contains less than 2% of Sodium Tripolyphosphate*, Sugar*, Xanthan Gum, Pasteurized Milk and Cream**, Salt, Artificial Color*, Carrageenan, Potassium Sorbate* and Calcium Propionate* as Preservatives, Cheese Culture, Sodium Phosphate*, Artificial Flavor*, Carob Bean Gum, Vitamin A Palmitate. *Ingredients not in Regular Cream Cheese. **Trivial Source of Fat.

Fri, 04/11/2014 - 18:26 | 4649313 logicalman
logicalman's picture

The only excuse for buying packaged food is "I was REALLY drunk at the time"

I'm sure there's more nutritional value in the box than its contents.

Fri, 04/11/2014 - 14:26 | 4648328 corporatewhore
corporatewhore's picture

thank Donald Rumsfield of Searle/Bush/DOD/

mr no nonsense has made a fortune from pushing this through the FDA


Fri, 04/11/2014 - 15:10 | 4648564 duo
duo's picture

then google "milestone compost".  A fiasco bigger than Roundup is brewing.  Dow's Milestone herbicide is so persistent in the environment it is poisoning gardens in the US and UK.  All a deer has to do is eat some grass covered with this stuff, then pee on your garden and you won't be able to grow anything for years.

Fri, 04/11/2014 - 15:24 | 4648618 TheGardener
TheGardener's picture

I harvest any deer within a mile of my gardens, just for the sake of strolling around with my hunting dogs unmolested from keeping them on a leash in the "near abroad" :-)

Fri, 04/11/2014 - 16:08 | 4648818 cynicalskeptic
cynicalskeptic's picture

Aspertame should not have been allowed - EVER - for human consumption.

 It was repeatedly rejected by the FDA but finally allowed under Reagan - another thing to thank Ronnie for.   It metabolizes into some VERY nasty stuff that does serious damage to humans.  Above 99 degrees it degrades into somethign found in embalming fluid (and what temp is your body normally?)   Brain cancer is one of the EXPECTED long term effects.

Have an attorney friend who worked to put together the corporate structure that shields Searle from the expected long term liabilities that are expected from aspartame.  e.g. They EXPECT lawsuits eventually (unless the corporate takover of government and the legal system is completed before then) - KNOWING there are 'issues' - like tobacco, and asbestos.


Sat, 04/12/2014 - 01:28 | 4650313 daveO
daveO's picture

The sugar ind. also attacked saccharin as unsafe. Then, the scientist behind those studies came out and said he rigged the tests by feeding rats the human equivalent of hundreds of pounds per day. So, they almost banned saccharin entirely before aspartame came along. Intentional, of course. I remember when Diet Shasta started switching over(early 80's). They first went with a blend of saccharin and aspatame which tasted ok, but not as good as original. Then they went full aspartame and I never bought another. Where are they now? Same place Diet Coke should already be, w/o the benefit of powerful marketing. Aspartame is poison. I still buy and use saccharin.  

Fri, 04/11/2014 - 14:12 | 4648256 Agent P
Agent P's picture

Then explain Starbucks to me.

Fri, 04/11/2014 - 14:28 | 4648288 HardAssets
HardAssets's picture

Once in a while when the sweet tooth kicks in, I break down and have a soft drink  - when I do so its a Mexican Coca-Cola out of a glass bottle. Made like they used to with real cane sugar.  First time I drank one I was amazed at how much better it is than the Coca-Cola sold in the US generally.

Naw . . . its not good for you, but infinitely better than aspartame based 'diet' drinks and GMO corn sweetner drinks. Though I should skip anything that sends money to the globalist 'food' companies.

Much prefer a good local brewed beer and filtered no fluoride water as priimary thirst quenchers.

Fri, 04/11/2014 - 14:30 | 4648343 Overfed
Overfed's picture

Every once in a while I pick up some Pepsi "throwback", which is made with cane sugar rather than HFCS. It does taste better and it doesn't make me feel like shit an hour after drinking it.

Fri, 04/11/2014 - 14:57 | 4648487 Wjunk
Wjunk's picture

Ditto. I enjoy the HFCS version just fine, but the Mexican bottled is mucho mejor.

I question the intelligence of anyone who drinks Diet Coke. Tastes gross. Almost as bad as Tab did.

Fri, 04/11/2014 - 15:24 | 4648634 richsob
richsob's picture

Yea, $4.29 for six 24 oz. bottles is really a lot of money. Expensive? NOT. Compared to the money people piss off on wines and other "civilized" beverages Diet Coke is a relative bargain. Doesn't make it any good for you but too expensive? Hell, poor people drink it all the time BECAUSE it's cheap.

Fri, 04/11/2014 - 16:53 | 4648983 syntaxterror
syntaxterror's picture

It's $1.89 for a 20 oz at the local 7-11.

Fri, 04/11/2014 - 16:25 | 4648891 Leaping Lizard
Leaping Lizard's picture

Youtube the film documentary Sweet Misery to learn the truth about aspartame.  And surprise!  Arch reptoid Donald Rumsfeld was the political force, then  CEO of G D Searle, who pushed it through the FDA approval against the outcries of their senior scientists.

Fri, 04/11/2014 - 13:58 | 4648194 HedgeAccordingly
HedgeAccordingly's picture

El Erian loved coke-- diet coke -

Fri, 04/11/2014 - 17:17 | 4649090 robertocarlos
robertocarlos's picture

He  lost his mind.

Fri, 04/11/2014 - 13:59 | 4648202 Z_End
Z_End's picture

So Diet Coke sales falling off is more about Aspartme rather than sugar intake and obesity.

Fri, 04/11/2014 - 14:01 | 4648209 i_call_you_my_base
i_call_you_my_base's picture

Or the fact that it tastes like shit.

Fri, 04/11/2014 - 14:03 | 4648220 Gaius Frakkin' ...
Gaius Frakkin&#039; Baltar's picture

Poison often does.

Fri, 04/11/2014 - 14:20 | 4648286 jbvtme
jbvtme's picture

i'm trying to tastefully work michael j fox into this thread. so far no results

Fri, 04/11/2014 - 14:25 | 4648316 Skateboarder
Fri, 04/11/2014 - 14:28 | 4648309 Save_America1st
Save_America1st's picture

It's definitely the causes cancer and obesity.  Ironic coming from diet products that people mass consume and are basically poisoning themselves with while thinking they're being "healthy". 

But all the manufacturers and even the Federal fucking government and FDA argue that the cancer claims about aspartame are false.  BECAUSE THEY'RE BOUGHT AND PAID FOR BY THESE FUCKING COMPANIES. 

It's no different than the GMO's from Monsanto and other homicidal GMO companies who pay off the crooked, corrupt politi-scums in order to get free passes to poison the public while they themselves NEVER eat the shit they try to force us to consume.

And check this out.  So if aspartame is so safe then why are they changing the name of it? 

Now the industry is changing the name of aspartame to "Amino Sweet". 

Aspartame’s Name Changed to Amino Sweet: A Toxin By Another Name is Still a Toxin

Christina Sarich
April 10, 2014

Natural Society has been talking about the dangers of Aspartame for quite some time now. It is a dangerous artificial sweetener found in many of the foods we consume every day, including soft drinks, chewing gum, breakfast cereals, and jams. Now, it’s important to know that aspartame may be disguised as a new name in your favorite foods – aminosweet.

Fri, 04/11/2014 - 16:02 | 4648796 DaveyJones
DaveyJones's picture

I do get a bad taste in my mouth whenever congress convenes

Fri, 04/11/2014 - 14:59 | 4648496 Wjunk
Wjunk's picture

It does taste like shit. I drink water if I can't have a real Coke. Water tastes far better than Diet Coke.

Fri, 04/11/2014 - 14:08 | 4648243 seek
seek's picture

Bingo. People are getting wise to toxic crap in what passes for food around here.

Fri, 04/11/2014 - 14:24 | 4648310 813kml
813kml's picture

You know it's a sign of the Apocalypse when Americans become concerned with what they stuff down their gullet.

Fri, 04/11/2014 - 14:51 | 4648455 The_Dude
The_Dude's picture

Couldn't be that they have almost doubled their prices in the last 5 years?!

Fri, 04/11/2014 - 15:49 | 4648745 mc225
mc225's picture

someone somewhere was saying that aspartame actually causes obesity. if so, all of these people giving up taste for 'healthiness' are actually being made 'fatter' by something that's supposed to make them 'thinner'.

i definitely like the mexican pop.

Fri, 04/11/2014 - 18:30 | 4649327 logicalman
logicalman's picture

Aspartame screws with metabolic signals.

There's a recent study showing that women who drink diet drinks are more likely to be obese in middle age than those that don't.

It's fucking poison, in many ways.

Fri, 04/11/2014 - 14:00 | 4648205 FieldingMellish
FieldingMellish's picture

Uncle Warren will be upset....

Fri, 04/11/2014 - 14:02 | 4648215 fonzannoon
fonzannoon's picture

with bubbles popping everywhere and inflation settling in bigtime we can all sit back on here and know that we have actually all made the right decision after all by stacking.....palladium...?

Fri, 04/11/2014 - 14:10 | 4648246 yogibear
yogibear's picture

Buffet  can go to hell.

Fri, 04/11/2014 - 14:26 | 4648323 813kml
813kml's picture

There will be bottomless Cokes served at that buffet.

Fri, 04/11/2014 - 14:11 | 4648249 TrumpXVI
TrumpXVI's picture

He says he drinks one of those big bottles of Coke (32oz) EVERY DAY!!!

No wonder he's rotten to the core.

Fri, 04/11/2014 - 14:02 | 4648214 Dr. Engali
Dr. Engali's picture

Bloomturd's war on big gulps is winning.

Fri, 04/11/2014 - 14:03 | 4648218 juangrande
juangrande's picture

About time!!!

Fri, 04/11/2014 - 14:03 | 4648222 lizzy36
lizzy36's picture

Americans aren't getting smarter or interested in a healthy body weight, they are just easily fooled.

Instead of drinking "diet coke" they drink "McCafe Smoothies" and Frappuccion's, because those are being marketed to them as "healthy alternatives". Even though they have triple the calories and double the sugar of a 12oz can of real coke.

Never lose money underestimating the stupidity of the American Public.

Fri, 04/11/2014 - 14:12 | 4648260 McMolotov
McMolotov's picture

I can live just fine on water, coffee, and whiskey.

Fri, 04/11/2014 - 14:24 | 4648312 Ban KKiller
Ban KKiller's picture

Shameless plug...

Would suggest SilverCoin Tequila. Just won DoubleGold at the San Francisco World Spirits Competition. 

Doubleplus good! W. S. 

Fri, 04/11/2014 - 18:31 | 4649332 logicalman
logicalman's picture

I'd have to add beer and mead into that list.

Fri, 04/11/2014 - 14:04 | 4648223 Dkizzle49855
Dkizzle49855's picture

I drank DC for years in copious amounts and quit cool turkey six months ago.  I guarantee my stopping put a big dent in sales. I don't miss it and feel much better. 

Fri, 04/11/2014 - 14:04 | 4648225 SmackDaddy
SmackDaddy's picture

Every time I go to a business lunch, the fatties order diet coke and everyone else gets regular...

Sat, 04/12/2014 - 00:53 | 4650266 StychoKiller
StychoKiller's picture

Plain, cold water with a splash of lemonade tastes pretty good.

Fri, 04/11/2014 - 14:04 | 4648227 thamnosma
thamnosma's picture

What are Coca-Cola's "still" beverages?  I suppose they own some orange juice and water brands...

Fri, 04/11/2014 - 14:12 | 4648254 seek
seek's picture

Dasani is Coke's water brand.

Nestea, that's Coke.

Powerade, Coke's sports drink brand.

Monster, you guessed it, Coke's energy drinks. Burn as well.

I think they have a few juice brands, but I don't know those.

Fri, 04/11/2014 - 14:37 | 4648388 Overfed
Overfed's picture

Minute Maid is their premier juice brand.

Fri, 04/11/2014 - 14:15 | 4648268 konputa
konputa's picture

Powerade would be another still beverage.

Fri, 04/11/2014 - 14:05 | 4648230 Jameson18
Jameson18's picture

This is what happens when a depression goes on to long. People can't afford luxuries.

Fri, 04/11/2014 - 14:05 | 4648231 slightlyskeptical
slightlyskeptical's picture

13 years of declining usage but 13 years of constanly rising prices on a product with 90% margins.

Fri, 04/11/2014 - 14:06 | 4648234 yogibear
yogibear's picture

About 3 years ago I told one the Coke folks their prices keep on going up. It's geeting rediculous.  

The coke representative said, "So, we have a quality product and people are willing to pay higher prices."

You can keep ypur expensive flavored water now! Who needs it anymore? We found much healthier alternatives, 

Fri, 04/11/2014 - 14:07 | 4648236 loveyajimbo
loveyajimbo's picture

Aspartame is highly toxic... Donald rumsfeld pushed it through the FDA after years of being denied due to it's dangers and massive side effects.  I would try the Stevia formula Coke though, if it is not loaded with other crap... trader joes lime mineral water is tasty... especially with a double shot of Glenmorangie...

Fri, 04/11/2014 - 14:34 | 4648365 813kml
813kml's picture

There was a medical theory that many of the health problems of soldiers from the Gulf War (first one) were caused by diet sodas that sat on pallets baking in the hot sun.  The aspartame turns to formaldehyde above a certain temperature, should save the VA some dollars on embalming.

Fri, 04/11/2014 - 18:34 | 4649342 logicalman
logicalman's picture


Glenmorangie should be drunk straight or with a little cold filtered water.

That goes for all single malts.

If you are going to put shit like that in your whisky, buy a cheap blend.

Fri, 04/11/2014 - 14:13 | 4648261 Ariadne
Ariadne's picture

Put the cocaine back in it, you fools.

Fri, 04/11/2014 - 14:29 | 4648340 813kml
813kml's picture

Then it would burn even more when snorted.

Fri, 04/11/2014 - 14:39 | 4648398 Ariadne
Ariadne's picture

Thats how you know its The Real Thing. Coke adds life... at least it did, once

Fri, 04/11/2014 - 14:13 | 4648264 centerline
centerline's picture

Did someone say bubble?

Fri, 04/11/2014 - 14:21 | 4648270 TalkToLind
TalkToLind's picture

CocaCola unfortunately made the unwise decision to stick with the standard 12 oz can and charge a higher price instead of sizing down to a 5.5 oz, V8 size can which would have allowed them to keep the price the same.  They have themselves to blame for this.  

"Pay no attention to the bearded woman behind the printing press."

Fri, 04/11/2014 - 14:21 | 4648295 yogibear
yogibear's picture

"instead of sizing down to a 5.5 oz, V8 size"

That would have enraged people as well. Whe I see that it's time to do without.

Fri, 04/11/2014 - 14:26 | 4648320 slightlyskeptical
slightlyskeptical's picture

All the cost is in the can. A 5.5 oz cost is little different than a 12 oz. Plus they make the 6 oz can already. Absurdly expensive.

Fri, 04/11/2014 - 14:21 | 4648280 JustObserving
JustObserving's picture

Diet coke is much worse for you than regular coke (not that regular coke is good for you):

For one study, researchers at the center followed 474 diet soda drinkers, 65 to 74 years of age, for almost 10 years. They found that diet soda drinkers' waists grew 70 percent more than non-drinkers. Specifically, drinking two or more diet sodas a day busted belt sizes five times more than people who avoided the stuff entirely.

And as waist size grows, so do health risks - including diabetes, heart disease, cancer, and other chronic conditions.

Just how does diet soda make you fat? The other study may hold the answer. In it, researchers divided mice into two groups, one of which ate food laced with the popular sweetener aspartame. After three months, the mice eating aspartame-chow had higher blood sugar levels than the mice eating normal food. The authors said in a written statement their findings could "contribute to the associations observed between diet soda consumption and the risk of diabetes in humans."

But how?

"Artificial sweeteners could have the effect of triggering appetite but unlike regular sugars they don't deliver something that will squelch the appetite," Sharon Fowler, obesity researcher at UT Health Science Center at San Diego and a co-author on both of these studies, told the Daily Mail. She also said sweeteners could inhibit brain cells that make you feel full.

Fri, 04/11/2014 - 14:21 | 4648290 Ban KKiller
Ban KKiller's picture

Well any fool has known forever that colas are shit drinks. We all know fast food is not food and it is shit. 

Are you in such a hurry that shit food is OK? Go for it! And the muppets do.

As the economy gets worse folks look to save money and that is where preparing your own food can not be beat. Be really subversive and grow some food or make your own beer or wine. Grow weed. Whatever, just do for yourself. 

Tune in, Turn on, Drop out...more than you are now. 


Fri, 04/11/2014 - 14:22 | 4648299 NOTaREALmerican
NOTaREALmerican's picture

One word:  Bottled Water.

More expensive, more adult, more BLING, more bullshit.   

If you don't factor in bullshit, you can't know what's going on.

Fri, 04/11/2014 - 14:22 | 4648301 IMACOINNUT
IMACOINNUT's picture

Soda is pure poison, been saying it for years, 2.5pH will destroy your gastrointestinal system and there are no minerals in soda, its dead fluid. Most people in the hospital today are those who drink the most soda. 

Fri, 04/11/2014 - 14:38 | 4648393 813kml
813kml's picture

The body removes calcium from its bones to use as an antacid.  But people won't listen, my mother still wonders why she is experiencing bone loss.

Fri, 04/11/2014 - 15:10 | 4648565 FrankDrakman
FrankDrakman's picture

2.5 pH from coke will destroy your gastrointestinal system, but 1.2 pH from the HCl in your stomach won't.

When was your last chemistry course? Grade 8?

Fri, 04/11/2014 - 14:23 | 4648303 Seasmoke
Seasmoke's picture

2 years ago I stopped drinking all sodas. I would only have 1 can a day , but I didn't even want that any more. I lost 10 pounds in 2 weeks and did nothing else. No diet. No exercise. Just no coke. Amazing. Now I can't even look at the stuff. 

Fri, 04/11/2014 - 14:39 | 4648313 _ConanTheLibert...
_ConanTheLibertarian_'s picture

Aspartame is evil and should never have been approved by, indeed Donald Rumsfeld, one of the most corrupt bastards out there.

Fri, 04/11/2014 - 14:25 | 4648318 youngman
youngman's picture

Down here in Colombia...they drink as much as they can.....if I buy it.its gone in a second from my fridge...its the first choice...

Fri, 04/11/2014 - 14:28 | 4648333 yogibear
yogibear's picture

Not much better for you than polluted water, it just taste better,

Fri, 04/11/2014 - 14:25 | 4648319 Obama_4_Dictator
Obama_4_Dictator's picture

Soda and sugar water is awesome...they do wonders for your body, many health benifits. We need to support these amazing companies, especially Pepsi, because they have such an awesome slogan "Live for now!", and because they came out with that awesome ad capaign supporting president Obama in 2008!  God bless them!  

Fri, 04/11/2014 - 14:26 | 4648324 _ConanTheLibert...
_ConanTheLibertarian_'s picture


Fri, 04/11/2014 - 14:26 | 4648321 tony bonn
tony bonn's picture

coca cola is crap. it's the real feces.

i hope that coke's evil products plunge into the abyss.

Fri, 04/11/2014 - 14:26 | 4648325 Ignorance is bliss
Ignorance is bliss's picture

All the diet coke drinkers are dying from cancer and The dead are terrible consumers.

Fri, 04/11/2014 - 14:26 | 4648327 Magnum
Magnum's picture

Many MANY opportunities exist in the food business, especially beverages, and there are trends today that are exploding in popularity.  For every 1 can of diet coke not sold there are 6 drinks consumed coming from small artisan producers.  There is a rennaissance of "supporting local little guys" going on right now but I guess that doesn't make good headlines for ZorroHedge.   zzzzzzz.

Fri, 04/11/2014 - 15:26 | 4648648 bluskyes
bluskyes's picture

How do you measure cans not sold?

Fri, 04/11/2014 - 17:57 | 4649227 Magnum
Magnum's picture

Just go to Zerrohitch and jump aboard the negative train bro you will learn about everything crashing including the food business LOL.  What a crock of shit.  

Fri, 04/11/2014 - 18:38 | 4649358 logicalman
logicalman's picture

What's not crashing?

Long stupidity & ignorance.


Fri, 04/11/2014 - 19:22 | 4649452 shovelhead
shovelhead's picture


Artisan products like Fay-Go soda.

The choice of Juggalos everywhere. Get yer clown on.

Handy for removing face-paint and tattoos.

Sat, 04/12/2014 - 23:48 | 4653131 bluskyes
bluskyes's picture

Not that it matters, but it was a question, not a snyde remark. I thought you might have a source of information that I had not considered.
As far as the food business goes, 13 of my 15 employed years were spent working in the Information Services departments, for some of the largest agri-food businesses in Canada. I do understand food, and a lot of the FUD surrounding its production. I also support local businesses that provide better products than my local discount grocer supplies.

Fri, 04/11/2014 - 14:29 | 4648338 Rubbish
Rubbish's picture

I only buy 100% juices and water them down plenty with a berkey water purification system. Great tasting water with flavor, fuck the cola companies.

Fri, 04/11/2014 - 20:16 | 4649590 Treason Season
Treason Season's picture

If you had ever seen how commercial  ¨juice¨ is made you wouldn´t drink that either.

Fri, 04/11/2014 - 14:29 | 4648339 1stepcloser
1stepcloser's picture

I have to admit the Mexi coke, old school, real sugar, formula makes an awsome 4 finger Jack and a splash of coke Friday afternoon cocktail.

Fri, 04/11/2014 - 14:31 | 4648349 yogibear
yogibear's picture

The Pepsis and Cokes will keep doctors busy. Then big Pharma can finish ya off by giving you drugs with nasty side-effects.

Fri, 04/11/2014 - 14:32 | 4648356 QQQBall
QQQBall's picture

I occassionally have an ice cold Meixcan formula Coca Cola. makes me burp just like when I was a kid. The bottles are smaller than American version and it costs like $.99 a bottle (real glass). I only buy one - when I am done I always want a little more. :)

Fri, 04/11/2014 - 14:39 | 4648400 jtz5
jtz5's picture

SAMs Club sells the Mexican 4-ingredients only bottles...

Fri, 04/11/2014 - 14:33 | 4648364 Mr Giggles
Mr Giggles's picture

Bugger, drinking shit and rum now, back to whiskey then, theyll tell me next a goldfish shat in that. sack cloth and ashes, I would rather burn down Babylon. 

Fri, 04/11/2014 - 14:35 | 4648375 yogibear
yogibear's picture

Yum, coke and Phosphoric Acid, rots your teeth.


Fri, 04/11/2014 - 14:36 | 4648381 ReligiousAtheist1
ReligiousAtheist1's picture

I always get a good laugh when i see someone order a big mac meal and diet coke to go with that

Fri, 04/11/2014 - 14:39 | 4648394 Yen Cross
Yen Cross's picture

  As a general rule, I try to avoid drinking things that can eat the chrome off a trailer hitch...

Fri, 04/11/2014 - 15:03 | 4648518 Yes_Questions
Yes_Questions's picture



yeah but I'm obliged to eat someone that can suck the chrome off of mine...



Fri, 04/11/2014 - 15:03 | 4648520 FrankDrakman
FrankDrakman's picture

um, yeah, but you do know that the hydrochloric acid produced in your stomach after a meal has a pH of 1-2, significantly MORE corrosive than the 2.8 pH of Coke, don't you?

And the article seems to imply that people take their teeth and soak them in Coke, so that its acid and sugars dissolve them. Of course, for most people, the soft drink only has momentary contact with the teeth as you drink it, just as orange juice with a slightly higher (less corrosive) pH of 3.5, or cranberry juice with a lower (more corrosive) pH of 2.5.

Now I know what global warming alarmists do on their day off - they create similarly trumped up condemnations of relatively benign foodstuffs. Yes, Coke has a lot of sugar and a low pH, but orange juice has even MORE sugar and is almost as corrosive, but I don't know anyone telling people they shouldn't drink OJ.

Coca-cola, like anything, is fine if you drink it in moderation. If it's your main source of liquid, yes, you are in trouble. And, if you're going to eat Big Mac meals once in a while (as another poster snarked about), why compound it by adding 310 calories in a large regular Coke? Why not add the 0 cal of a Diet Coke?

Finally, why doesn't the article mention that the cost of Coke has gone up, no doubt due to the higher cost of HFCS, which has increased because of the diversion of corn into ethanol, another incredibly stupid response to the non-problem of global warming? Surely even Coke's demand is somewhat elastic, and people have begun to drink more water and &c. in response to the higher prices (which I do not see mentioned anywhere in the article). Really, nothing to see here!

Fri, 04/11/2014 - 15:34 | 4648681 ParkAveFlasher
ParkAveFlasher's picture

This is very important to you, isn't it?  Go on.  I'm reading very closely.

Fri, 04/11/2014 - 16:36 | 4648922 Flakmeister
Flakmeister's picture

A lot of strawmen you have created there laddie...

And a fair dollop of utter bullshit about ethanol....

W and Congress didn't push ethanol hard because of GW....

Sat, 04/12/2014 - 02:38 | 4650393 Aussiekiwi
Aussiekiwi's picture

Oi!, stop being all logical and sensible, I'm trying to get a good rant on here!

Fri, 04/11/2014 - 14:39 | 4648401 RealityCheque
RealityCheque's picture

So, selling poisonous crap to people who don't know any better (until they do) is actually not a great long-term business model.

I am shocked. SHOCKED!

Fri, 04/11/2014 - 14:49 | 4648437 buzzsaw99
buzzsaw99's picture

amurkins don't give a crap about aspartame, WHO, sugar, or nothing else. they just can't afford that shit anymore. If it's a choice between food and beverage with inflation busting their adipose asses those fatties will choose food every time.


The price is wrong bitch(ez). [/Happy Gilmore]

Fri, 04/11/2014 - 14:48 | 4648440 CaptainSpaulding
CaptainSpaulding's picture

"No Coke, Pepsi"

  - John Belushi

Fri, 04/11/2014 - 14:53 | 4648459 DIgnified
DIgnified's picture

DIgs short-and-shitty-history lesson:


Donald "Yellowcake" Rumsfeld, President of Searle Pharmaceuticals stated that his companys product, aspartame was safe.  FDA toxicologist said it gives you brain cancer and tumors.   FDA votes to ban the product as it violated the (uhhh, I can  remember the name)something act; which basically said you cant put things in products if it gives you cancer.


Reagan transition team.  Rumsfeld was appointed to help.  He handpicked the new FDA head, Dr Hayes jr.  FDA under new control still blocked aspartame 3 to 2.   hayes Jr appointed a 6th member.  Now we have a tie 3-3.  Guess who gets the deciding vote/  The handpicked FDA head.  

Guess what got its approval and guess who got a couple million for helping out?  If you said aspartame and Rumsfeld youd be correct. 

Searle was later bought by Monsanto and Pfizer still later.

Fri, 04/11/2014 - 14:57 | 4648486 jomama
jomama's picture

coke is an extremely useful product!


  1. Removes grease stains from clothing and fabric
  2. Removes rust; methods include using fabric dipped in Coke, a sponge or even aluminum foil. Also loosens rusty bolts
  3. Removes blood stains from clothing and fabric.
  4. Cleans oil stains from a garage floor; let the stain soak, hose off.
  5. Kills slugs and snails; the acids kills them.
  6. Cleans burnt pans; let the pan soak in the Coke, then rinse.
  7. Descales a kettle (same method as with burnt pans)
  8. Cleans car battery terminals by pouring a small amount of Coke over each one.
  9. Cleans your engine; Coke distributors have been using this technique for decades.
  10. Makes pennies shine; soaking old pennies in Coke will remove the tarnish.
  11. Cleans tile grout; pour onto kitchen floor, leave for a few minutes, wipe up.
  12. Dissolves a tooth; Use a sealed container…takes a while but it does work.
  13. Removes gum from hair; dip into a small bowl of Coke, leave a few minutes. Gum will wipe off.
  14. Removes stains from vitreous china.
  15. Got a dirty pool? Adding two 2-liter bottles of Coke clears up rust.
  16. You can remove (or fade) dye from hair by pouring diet Coke over it.
  17. Remove marker stains from carpet. Applying Coke, scrubbing and then clean with soapy water will remove marker stains.
  18. Cleans a toilet; pour around bowl, leave for a while, flush clean.
  19. Coke and aluminum foil will bring Chrome to a high shine.
  20. Strips paint off metal furniture. Soak a towel in Coke and lay it on the paint surface.

but for drinking?  ehhhh.... not so much.

Fri, 04/11/2014 - 15:06 | 4648533 DIgnified
DIgnified's picture

its like stinking acetone.  

Fri, 04/11/2014 - 18:43 | 4649374 logicalman
logicalman's picture

Didn't know the Gum/hair one!

My hair's only 1/4" long though and I don't chew gum (it all has Aspartame in it)

Sat, 04/12/2014 - 02:36 | 4650390 Aussiekiwi
Aussiekiwi's picture

21. Removes fat people from the gene pool.

Fri, 04/11/2014 - 15:01 | 4648511 explosivo
explosivo's picture

Mexican coke in a glass bottle is still a very delicious treat. 

Fri, 04/11/2014 - 16:12 | 4648809 Emergency Ward
Emergency Ward's picture

Pepsi mejicana ain't bad either...

Fri, 04/11/2014 - 16:36 | 4648926 Flakmeister
Flakmeister's picture

Peruvian Coke is pretty good too....

Fri, 04/11/2014 - 16:57 | 4648999 alangreedspank
alangreedspank's picture

Is this what they call sarsparila or something ?

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