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Cost Of "Breakfast In America" Soars To Highest In Over 2 Years

Tyler Durden's picture


Another day, another indication that 'real' inflation - the kind that reduces standards of living and leeches away purchasing power for 'real' people - is anything but under control... and anything but stable. With the Oz-ians in the Eccles Building pulling levers to run the world based on their "inflation" measures, it seems that if the price of 'things that matter' soars but the Fed doesn't see them, there is no need to tighten. Last week we discussed the surge in the price of beef, pork, eggs, and shrimp, but this week, as Bloomberg notes, the price of breakfast is soaring. Between droughts affecting coffee prices and insects spreading disease in Florida, the "breakfast beverage" index is at its highest in over 2 years.



Source: Bloomberg


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Wed, 04/23/2014 - 11:45 | 4686718 Doubleguns
Doubleguns's picture

Yep and the ham & eggs is soaring too. 

Wed, 04/23/2014 - 11:54 | 4686753 Doubleguns
Doubleguns's picture

Yea....well....ummm.....I don' that, but I am keeping it on the list......of survival food. 

Wed, 04/23/2014 - 11:59 | 4686776 slotmouth
slotmouth's picture

I started watering down my Coffee with some whiskey and my OJ with some Vodka.  Alcohol prices are soaring too, but I don't care as much this way.

Wed, 04/23/2014 - 12:10 | 4686812 Doubleguns
Doubleguns's picture

Slotmouth, seems that solution would work well for many of the inflated products. hic*

Wed, 04/23/2014 - 12:13 | 4686822 MonsterBox
MonsterBox's picture

and the cattle food corn being made into alcohol for use in cars.

Wed, 04/23/2014 - 12:27 | 4686865 KickIce
KickIce's picture

 I agree that it's a misuse of resources but on the flip side no one's kid has to die to when processing ethanol.

Wed, 04/23/2014 - 12:29 | 4686876 max2205
max2205's picture

Coffee up 100% in a month might have something to do with it

Wed, 04/23/2014 - 17:00 | 4687521 TruthInSunshine
TruthInSunshine's picture

Just substitute -

Play Doh Breakfast Time Playset

- brightly colored eggs, ham, toast & OJ for the real thing. Problem averted until price of Play Doh rises similarly. Remember to take fiber supplement in interim." -- From BLS-BernankYelleNomics Hedonic Substitution & Inflation Adjustment Model.

Wed, 04/23/2014 - 13:44 | 4687189 Pinktip
Pinktip's picture

MonsterBox......You've just unknowling revealed a real problem.........

Cow are not designed to eat corn ! Especially GMO, NPK fertilized.

Cows are bio-digesters designed to eat grass/hay only.

Corn is digested by HCL acid (chicken, dogs, humans etc...)

Wed, 04/23/2014 - 12:15 | 4686823 Ying-Yang
Ying-Yang's picture

Fed Chair Janet Yellen, after declaring the U.S. Federal Reserve is abandoning Quantitative Easing – code words for money printing – is now demanding the Bank of Japan (BOJ) also curtail its Quantitative Easing.

Interesting read...

"Yellen, told the BOJ to end QE because its unprecedented volume purchases of “government bonds and risky assets will negatively impact global markets.” This is a dramatic departure from former Fed Chair Bernanke’s support for QE for all."

Wed, 04/23/2014 - 12:08 | 4686806 nuclearsquid
nuclearsquid's picture

The price of one serving of scapple may still be cheap, but what goes into that serving now?  Roadkill?


Wed, 04/23/2014 - 13:53 | 4687233 Ralph Spoilsport
Ralph Spoilsport's picture

You really don't want to know.

Wed, 04/23/2014 - 12:45 | 4686948 Kirk2NCC1701
Kirk2NCC1701's picture

And in their quietest moments, even super tramps are having breakfast in america.

Wed, 04/23/2014 - 11:52 | 4686746 thunderchief
thunderchief's picture

Americans need to do more home AG, micro farming. If people don't see the industrial food complex as what it is, a pimp pushing drugs, making Americans obese zombies, then they are finished.

Wed, 04/23/2014 - 11:56 | 4686764 thunderchief
thunderchief's picture

Chris Martison's blog did a nice piece on micro farming. A guy and his wife in quebec. Everyone should do this on some scale.

Wed, 04/23/2014 - 12:16 | 4686831 Tengri Temujin
Tengri Temujin's picture


Wed, 04/23/2014 - 12:03 | 4686772 lordylord
lordylord's picture

"Americans need to do more home AG, micro farming."


You're asking the sheeple to do work and take care of their own families.  Sheeple don't like work and responsibility.  They rather have government issued food subsitute pills.

Wed, 04/23/2014 - 12:19 | 4686843 Thorny Xi
Thorny Xi's picture

Food substiutute pills.  I've been waiting all my life for these.  And a flying car.

Wed, 04/23/2014 - 12:39 | 4686916 lordylord
lordylord's picture

I would also like to point out that government's plan is to heard us all into cities.  These densely populated cities full of poor people will be completley dependent on government for their food.  It's hard to grow your own food in a city environment and governement doesn't want people to be food independent.  

Wed, 04/23/2014 - 12:45 | 4686933 lordylord
lordylord's picture

My comment reminds me of what that asshole FDR did.  FDR told farmers that they couldn't grow crops to feed their own cattle because it would decrease demand from other farmers who wanted to sell their crops and therefor lower prices (FDR was a piece of shit but somehow idolized in school textbooks).  How long before government tells you that you can't grow food for personal use?

Wed, 04/23/2014 - 12:05 | 4686797 msmith9962
msmith9962's picture

Get your free online permaculture training here.


I am.

Wed, 04/23/2014 - 14:55 | 4687476 Grinder74
Grinder74's picture

What about the bacon (pork bellies)??  Can't offend the mooslums on Bloomberg or something?

Wed, 04/23/2014 - 11:48 | 4686730 Ribeye
Ribeye's picture

Beer so, 

Wed, 04/23/2014 - 12:52 | 4686979 intric8
intric8's picture

Breakfast? I skip breakfast. Cant afford it. Coffee will do, thank you very much. 

Wed, 04/23/2014 - 11:49 | 4686732 101 years and c...
101 years and counting's picture

with the amount of food yellen consumes, i'm 100% sure she's paying attention.  she (her gut) may be the best thing to happen to capitalism in years.  expect more tightening....i mean tapering, and for it to possibly even pick up pace ($15-20B/month).....

Wed, 04/23/2014 - 11:50 | 4686738 franciscopendergrass
franciscopendergrass's picture

Has the Fed hit its inflation target yet?  How come the Fed keeps changing the criteria for inflation?

  Answer: with a $17 trillion debt, servicing the debt would be impossible without interest rate increases.  DEFAULT BITCHEZ

Wed, 04/23/2014 - 11:55 | 4686757 robilla
robilla's picture

Uhhh... that doesn't really make sense.

If they increase rates, then the cost of future issuance (needed to cover the cost of existing issuance and increased gov't debt) increases as well.

We're screwed no matter what.

That is, unless, we stop borrowing now, slash expenses and roll out all existing debt to long-term rates... then just stop.

Wed, 04/23/2014 - 13:26 | 4687105 intric8
intric8's picture

Yellens personal inflation target is 15 bucks for a carton of OJ, ten bucks for a gallon of milk and a buck an egg. At those prices she will feel especially special eating as much high quality food she wants, in the fed reserve luxury facility, for free

Wed, 04/23/2014 - 11:50 | 4686739 Son of Loki
Son of Loki's picture

Unpossible!? The CPI has been zero to 1.6% for the past 8 years.


Wed, 04/23/2014 - 11:51 | 4686743 Lendo
Lendo's picture

I like how the Fed acts like rising prices are good for consumers and the economy.  They are forcing millions of middle-class people to go on food stamps and other government assistance.

What a crock of shit.

Wed, 04/23/2014 - 11:53 | 4686751 Flakmeister
Flakmeister's picture

Is the Fed now responsible for swine related epidemics and drought related factors? 

Wed, 04/23/2014 - 12:09 | 4686800 Dr. Engali
Dr. Engali's picture

No but they are responsible for the hot money that flow into these commodities and make the problem worse. If the speculative money knows of issues seasonal or otherwise they will front run real buyers.

Wed, 04/23/2014 - 12:10 | 4686813 fonzannoon
fonzannoon's picture

breakfast has got nothing on lunch though. 

Wed, 04/23/2014 - 12:15 | 4686829 Flakmeister
Flakmeister's picture

It works both ways....

I ain't buying your explanation...

Wed, 04/23/2014 - 12:25 | 4686846 Dr. Engali
Dr. Engali's picture

So what you're saying is you're a hot money denier. Well I have the consensus of the financial community on my side. ;)

Wed, 04/23/2014 - 12:29 | 4686874 Squid Viscous
Squid Viscous's picture

wait til the price of gravlax starts to explode, then you will see some serious QE tapering

Wed, 04/23/2014 - 12:34 | 4686903 Flakmeister
Flakmeister's picture

What makes you think that it already hasn't?

Wed, 04/23/2014 - 12:33 | 4686896 Flakmeister
Flakmeister's picture

No, but the effect is not what many here believe it to be....

Wed, 04/23/2014 - 12:34 | 4686907 Quus Ant
Quus Ant's picture

I have an open mind, Flak.  For better or worse.  Elucidate.

Wed, 04/23/2014 - 12:48 | 4686944 Flakmeister
Flakmeister's picture

Speculators can cause the underlying trend to overshoot or undershoot it's "fair value" but the imbalance does not last long...

Or, looking at it another way the market can be "rigged",  recall Goldman and the aluminum market where the inflationary effect was negligible but by skimming a tiny amount on a huge volume they made big bucks...


Now, off the top of your head, are pork bellies and coffee in backwardation or contango?

Edit: got to smile, my 5000 share position in HGT is flying today....

Wed, 04/23/2014 - 13:09 | 4687039
Wed, 04/23/2014 - 16:07 | 4687701 Quus Ant
Quus Ant's picture

well, if I'm going off the top of me head then I don't really give a shit. 

So they're skimming small sums off the top and getting away with it.  In my experience with humans when given a green light to steal they never settle for pennies.

Wed, 04/23/2014 - 12:44 | 4686942 KickIce
KickIce's picture

I really don't think the commodity price itself is that big of an issue when one bushel of wheat makes 42 loaves of bread.  At eight dollars which is considered high that's only .20 cents for a $3 loaf of bread.  Even if it wentup to $20/bushel that's still less than .25 cents of actual wheat.  The typical margin of a farmer is very low.

Wed, 04/23/2014 - 12:45 | 4686950 Flakmeister
Flakmeister's picture

There you go...

Wed, 04/23/2014 - 12:53 | 4686981 Dr. Engali
Dr. Engali's picture

I and my partners deal with a lot of farmers and they are all having tremendous years (why do you think farmland is so high?). Their success has led to record years for us. Your explanation doesn't hold water. Try again.

Wed, 04/23/2014 - 13:32 | 4686990 KickIce
KickIce's picture

Yes, the large farmers are very profitable based on volume, the smaller operator not so much.

As far as farmland goes it's just as distorted as any other market.  I've seen land go for $10K/acre in Iowa.  Current prices for corn are about $5/ bushel and even if you get 200 bushels of corn an acre it still takes 10 years to pay off that land.  And that assumes the coop gives you fertilizer for free, Monsato drops of the seeds for free and the field plants / harvests itself with free equipment from John Deere.

Wed, 04/23/2014 - 12:53 | 4686982 KickIce
KickIce's picture

Edit:  should be $10/bushel = .25 per loaf.

Wed, 04/23/2014 - 13:01 | 4687014 alangreedspank
alangreedspank's picture

Speculators are not a problem, unless they are given a really low prime rate to do so! We all know this schemes are not funded with money borrowed on 30 years!

Wed, 04/23/2014 - 13:11 | 4687036 Dr. Engali
Dr. Engali's picture

WTF do you think the free money is coming from? The cost of funding to these guys is ZERO. You have heard of ZIRP and the Yen carry trade have you not?

Wed, 04/23/2014 - 13:21 | 4687074 Flakmeister
Flakmeister's picture

Are the curves in contango or backwardation?

Wed, 04/23/2014 - 13:23 | 4687091 alangreedspank
alangreedspank's picture

How could you think I would disagree with that based on what I said ? Yes, the Fed is making it as cheap as possible as traders are charged typically prime rate (of which the fed funds rate is a component) + 3%.

Wed, 04/23/2014 - 12:24 | 4686858 Emergency Ward
Emergency Ward's picture

No, but the rumor is that Senator Feinstein recently visited the pig farms.

Wed, 04/23/2014 - 13:30 | 4687122 KansasCrude
KansasCrude's picture

No but they are guilty of managing down price for almost all commodities and thus depriving producers of the extra profits they should have earned and thus perhaps used to expand production. 

I have worked in the Ag commodities sector since the early 80's and most everyone I work with has thrown in the towel on trying to trade these markets just like the metals the fundies don't add up to the prices....courtesy of the FED and the ESF crooks.....



Wed, 04/23/2014 - 17:16 | 4688041 PrintemDano
PrintemDano's picture

There's always an excuse when the Dems are in power. 

Wed, 04/23/2014 - 11:57 | 4686767 Quus Ant
Quus Ant's picture

"Everyone knows skipping breakfast is the key to a great body... but today we have a special guest, personal trainer to the stars Jill Haughtas, to talk about her new book "Skipping Lunch".  It's so great to have you Jill.  Tell us, how did you get started skipping lunch?"

Wed, 04/23/2014 - 12:15 | 4686828 Doubleguns
Doubleguns's picture

Skipping meals will be preached by the 1% to the masses as a way to stretch the food budget AND lose weight soon. Shortly there after they will be saying "Let them eat cake".


If the guillotines do not come out then we are doomed. 

Wed, 04/23/2014 - 12:47 | 4686954 KickIce
KickIce's picture

That's part of the problem, they do eat cake; and Doritos, and cokes, icing, ice cream...   :)

Wed, 04/23/2014 - 12:00 | 4686780 ebworthen
ebworthen's picture

"Breakfast in America"

"They gotta' have 'em in Texas, 'cause everyone's a millionaire..."

I'd like to fry two eggs on Bernanke's "no inflation" head.

Wed, 04/23/2014 - 12:03 | 4686789 swmnguy
swmnguy's picture

Oh, man, you beat me.  Got me while I was typing.

Wed, 04/23/2014 - 12:02 | 4686785 swmnguy
swmnguy's picture

I picked up "Breakfast in America" not long ago at the local CD store for about $5.  It was about that when I bought the vinyl in 1980 or so.  So 34 years and no SuperTramp inflation, in my experience.

Now, "Live in Paris" is about $25.  There's the inflation for ya.  That's how they get ya.

Wed, 04/23/2014 - 15:14 | 4687562 indmotor
indmotor's picture

did u no that if u look at that album in the mirrior it says 911 and the plane is heading towards the twin towers?

Wed, 04/23/2014 - 12:06 | 4686792 QQQBall
QQQBall's picture

My buddys wife does preakfast sandwiches at their donut shop. He said a box of bacon is now $90 and $50 before.  For most ofAmericans, breakfast is a feast in empty calories.

Wed, 04/23/2014 - 12:05 | 4686795 JailBank
JailBank's picture

Great now I'll have to cut back on the amount of Sailor Jerry and Camel Lights I buy with EBT and use it on food.

Wed, 04/23/2014 - 12:05 | 4686798 Smegley Wanxalot
Smegley Wanxalot's picture

Most Americans dont drink coffee anyway.  What they drink is the equivalent of taking a dump in a filter and running hot water over it, then overloading the result with sugar to kill the flavor.

Wed, 04/23/2014 - 12:52 | 4686971 ebworthen
ebworthen's picture

Folgers in my Mr. Coffee with unbleached filters drunk black is pretty damn good.

At ~ .03 cents a cup it tastes a 'hella lot better than fucking Starbucks.

Wed, 04/23/2014 - 13:59 | 4687255 Ralph Spoilsport
Ralph Spoilsport's picture

IMO, best coffee for the money is 8 O'Clock Columbian, even with the ever shrinking 11 Oz. bag.

Wed, 04/23/2014 - 12:08 | 4686807 JailBank
JailBank's picture


Wed, 04/23/2014 - 12:16 | 4686837 Dr. Engali
Dr. Engali's picture

I don't know about the cost of breakfast, but I do know that I am sharing a free lunch with my wife courtesy of Fonzanoon and Twitter. Thanks Fonz.

Wed, 04/23/2014 - 12:20 | 4686844 fonzannoon
fonzannoon's picture

my pleasure, enjoy

Wed, 04/23/2014 - 12:19 | 4686841 thunderchief
thunderchief's picture

I meant to give a link, but figure most readers here have at least 50% more brain matter than the "mainstream".

The Market Gardener.
Peak Prosperity.

This isn't complicated stuff people.

Wed, 04/23/2014 - 12:31 | 4686883 slightlyskeptical
slightlyskeptical's picture

This article and comments do not do justice to the real situation. Basically there has been no net increase in the cost of breakfast beverages the last 2 years despite the fact that we saw a deflation and reinflation over that time. The real news is the bacon going from $50 to $90 a box and that isn't even covered with the exception of that one comment.

Wed, 04/23/2014 - 12:31 | 4686887 max2205
max2205's picture

Cheerios= saw dust

Wed, 04/23/2014 - 12:42 | 4686932 Big Corked Boots
Big Corked Boots's picture

Cheerios = Donut Seeds

(I just can't get them to germinate, though)

Wed, 04/23/2014 - 16:06 | 4687780 L G Butz PhD
L G Butz PhD's picture

that's my breakfast 5 times/wk


Wed, 04/23/2014 - 12:37 | 4686894 Jack Burton
Jack Burton's picture

The coming summer growing season may bring some bad surprises for food production. Australian Climate models seem to be near certain that a large El Nino event is in the works. These things are never 100% certain, a shift in the Trade Winds could reverve the progress of this El Nino. But, most world predictions are for a strong to Super El Nino event. This usually brings some wild weather to major growing areas of the world. Australia for one, Russia and Ukraine are possible areas for major heat formation in bread basket areas. Drought in the Amazon. California may see the drought end, but likley major rain events will reverse the problems.

In any case, well over 50% chance of a super El Nino and this will stress global food production. Prices are going one way, and that is up. In second and third world nations, food price inflation often goes hand in hand with social and political insability.

Reports from the Mediterranean coast of Africa, right along the coast from Egypt to Morocco, have revealed a growing mass of refugees intent on getting across the Mediterranena sea an into Southern Europe, with the intent to then move north to the social welfare friendly nations of Northern Europe. Britain seems the Number one target. But Germany, France, Belgium, Denmark and any and all Scandinavian nations are the nation of choice. I don't have definite numbers, but newspaper reports speak of tens of thousands already moving north, with hundreds of thousands gathering to follow. Pictures from some UK News Papers last week show how hundreds cram aboard anything that floats to launch their bid on the sea. Little Islands and bigger ones too, belonging to European nations are the first destination. Malta has seen this and many little islands that the refugees can easily reach offer the ability to claim European rights once they get ashore.

Many times there have been scare stories about out of contol illegal immigration targeting welfare systems in Europe. But from what I read and saw in the picutres, we are witnessing a fundamental change in this long standing refugee movement. Africa and the Middle East offer an unlimited number of poor desperate people, who know from media that Europe will take good care of them, all that is needed is to touch ground in any of these EU nations. UK is by far the most sought after, as their benefits are second to none and free for the asking.

The stories hint that millions are preparing to move north, now it is ten of thousands making the bid to enter Europe. Hundreds of thousands are gathering on the coasts, and millions are preparing to follow.

Greece, Italy, Malta and Spain have all announced that a major immigration crisis is underway. It is only the elite EU politicians in Brussels and London who refuse to admit any problems and who are intent on open borders and on using EU power to demand unlimited immigration be accepted by the Europeans. To question the open borders and unlimited welfare hand outs to foreign people is an open invitation to be smeared as racist and to face possible human right charges from the Soviet Communist EU dictators. The EU politicians in Brussels bask in wealth and luxury, while using their communist power to beat down the people of Europe and to demand they accept a wave of millions of non-Europeans coming to demand and get their unlimited benefits from EU tax payers.

A crisis is brewing, the media lies and covers it up. The Communist Party of Brussels is behind most of this attack on the ethnic and cultural make up of Europe, not to mention the economic crisis that tens of millions, many of them Muslim, headed for a new life in Europe. Since this is the truth, I expect all the EU thugs to call me racist and a thought criminal for pointging out facts that all the EU COmmunists want to keep hidden. Funny world we live in, Russia is capitalist and deeply christian, while the EU is a corporate crony thugs organiazation, led by all the Communists intent on forcing Europe to become a third world slave state, under their Corporate Thugs bosses and their socialist communist ideals of the pefect social order.

Wed, 04/23/2014 - 12:34 | 4686902 Rastadamus
Rastadamus's picture

In Jamaica we gave up on breakfast drinks long ago... Just grab a warm Red Stripe.... GOOD MORNING!

Wed, 04/23/2014 - 12:58 | 4687001 Flakmeister
Flakmeister's picture


Wed, 04/23/2014 - 13:18 | 4687067 F.A. Hayek
F.A. Hayek's picture

Maximum respect!

Wed, 04/23/2014 - 12:55 | 4686987 MFL8240
MFL8240's picture

Just starting my friends!  However, nothing that a good war diversion in the Ukraine can not cure!

Wed, 04/23/2014 - 13:17 | 4687054 Chuck Knoblauch
Chuck Knoblauch's picture


No Al Gore, it's not time to tax worldwide carbon use.

It's time to fucking investigate H.A.A.R.P.

Why is Aluminum being sprayed over the country.

Why is the government fucking with the jet stream!!!

It's not supposed to snow when its over 50 degrees.

Allow the rains to fall in the West.

Stop fucking with the environment!!!


Wed, 04/23/2014 - 13:44 | 4687088 Flakmeister
Flakmeister's picture

Why are you so clueless about what is actually going on...

Not that you shouldn't be angry, it is just what you should be angry about...

Edit: BTW, HAARP has not been running for a while now....

Wed, 04/23/2014 - 14:10 | 4687293 Fuh Querada
Fuh Querada's picture

Just take the German proverb to heart :

"gut geschissen ist halb gefruehstueckt"

 a good crap is half a breakfast

Wed, 04/23/2014 - 14:41 | 4687402 yrbmegr
yrbmegr's picture

Rate your lifestyle on a scale of 0-6, where 1 is the lifestyle of the "average" American.  6 would be top 100 richest people in the country, or something like that.  Multiply this number by the official inflation rate.  The result is your personal inflation rate.  Conversely, compute your personal rate of inflation, if you can.  Divide that number by the official inflation rate.  The result is your lifestyle rating, on a scale of 0-6 (1 being "average").

Wed, 04/23/2014 - 15:06 | 4687528 indmotor
indmotor's picture

It's so bad that 50M Americans are gonna have to actually find part time work to suppliment their food stamps! I can't wait for prices on food and Gas and Cigs and booze  and electric and heat and water to quadrupple. Maybe thats what it will take for this Idiot population to wake up..

Wed, 04/23/2014 - 15:23 | 4687592 CoastalCowboy
CoastalCowboy's picture

I love my chickens. They give me free eggs. I eat some and share the surplus with my friends who now invite me over to eat with them a lot more.

True free range chicken eggs would probably fetch $7 to $8 dollars a dozen retail in the grocery stores in my city, but they don't even exist there.

I fight back every way I can. I'm an avid student of Roman History and am applying some techniques that dirt poor Roman subsidence farmers would use to feed their families to my garden plot as an experiment this year. So far, it appears to be working well.

We've lost so much knowledge on how to just take care of ourselves that it's ridiculous.

There is no inflation, and you're feeling very very very sleepy.........

Wed, 04/23/2014 - 15:28 | 4687606 Flakmeister
Flakmeister's picture

Unless your chickens eat for free, your eggs ain't free...

Wed, 04/23/2014 - 15:48 | 4687670 CoastalCowboy
CoastalCowboy's picture

Actually, they do.

You'd freak on the number of bugs we have living around here. Their crops are bulging at the end of each day. We had fun on Sunday watching them running around chasing flying insects and occasionally catching one mid-air. They won't even take chicken feed so I just quit buying it.

Good point though Flakmeister, but it's the only free thing I have going for me. Of course, don't get me started on the cost of feeding a Labrador Retriever.

I went back and looked at my expenses from 1997 and almost had a coronary over the price increases since then.

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