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Now This Is A Growth Industry

Tyler Durden's picture




 

As Fiat unveils its grand five-year plan, it is clear where the car maker sees the real growth in the world...

  • *MASERATI TARGETS 75,000 SALES IN 2018 FROM 15,400 IN 2013
  • *MASERATI TARGETS EU6B REVENUE IN 2018 FROM EU1.7B IN 2013

Now that is growth!! Welcome to the new normal (or more likely the most massive mis-signaled mal-investment boom ever created) Extrapolating recent growth in Maserati sales would make even Birinyi proud.

And here's the mal-investment:

  • *MASERATI TO INVEST MORE THAN EU2B IN PLAN: WESTER

Well the market "signaled" it..?

 

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Tue, 05/06/2014 - 11:39 | 4732039 StacksOnStacks
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Maserati is the new Ford Focus model, right?

Tue, 05/06/2014 - 11:46 | 4732061 Momauguin Joe
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Just had a vision of 2018, of IED's blowing up Maserati's in smithereens. Doing humanity a favor...

Tue, 05/06/2014 - 11:55 | 4732099 old naughty
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but that means we don't get to see the car ponzi?

Tue, 05/06/2014 - 12:05 | 4732120 Pinto Currency
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With 'in your face' arrogance like this, difficult to imagine that they would overstate their potential:

https://www.youtube.com/watch?v=KmpiwU50f5w

Hale the trident that will strike the masses. 

We are so clever says Maserati.

Tue, 05/06/2014 - 12:05 | 4732127 WhyDoesItHurtWh...
WhyDoesItHurtWhen iPee's picture

I guess if you cannot afford a maserati, you can pretend "your face is a maserati".

Tue, 05/06/2014 - 12:19 | 4732175 Pinto Currency
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Or just watch these pricks take themselves down into the funeral pyre they've prepared.

Tue, 05/06/2014 - 12:28 | 4732220 knukles
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Jump you fuckers

 

PS  Maseratis are ugly, gauche, a good sign of no taste and New Money

Tue, 05/06/2014 - 12:34 | 4732247 jbvtme
jbvtme's picture

when the bottom of the gene pool rises to the top of the food chain

Tue, 05/06/2014 - 13:40 | 4732470 TruthInSunshine
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A client bought a new Quattroporte about 20 months ago, and it needed approximately half its components (including transmission, interior electronics, rear differential, many, many suspension parts, front steering assembly, etc.) replaced within THE FIRST YEAR - it spent more time being repaired than driven by a wide margin.

He laughed hysterically when we were driving in it and the front left strut collapsed for no apparent reason, and I exclaimed "Your car is a piece of shit, bro!"

Tue, 05/06/2014 - 12:33 | 4732235 jbvtme
jbvtme's picture

what they call a chump who drives one of these in italian.  perdente

Tue, 05/06/2014 - 12:41 | 4732265 Pinto Currency
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These cars are standard limo fare for Italian gov and central bankers.

Tue, 05/06/2014 - 12:53 | 4732318 jbvtme
jbvtme's picture

grazie

Tue, 05/06/2014 - 13:00 | 4732361 Jlasoon
Jlasoon's picture

Can I get special financing for the new 2014 Ghibli? Maybe $1500 down, $199/month for 26 years at 16.5%. Sounds like a good deal to me. I swear I have a job. Plus Italians make the most reliable cars on the planet, right?

Tue, 05/06/2014 - 15:10 | 4732965 SAT 800
SAT 800's picture

One of my neighbors, a couple of private estates to one side of me, bought one last year for north of $400K. I went for a ride in it, but personally I don't see the point. I don't actually know him very well, I doubt if I agree with him about much of anything. I like my 1995 Jeep Cherokee with the four cylinder engine; I put gas in it once a month whether it needs it or not.

Tue, 05/06/2014 - 11:40 | 4732045 intric8
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FIAT

fix it again tomorrow

Tue, 05/06/2014 - 11:40 | 4732047 Dr. Engali
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Too bad I'm not short twitter right now. If I were I might be able to afford one.

Tue, 05/06/2014 - 12:36 | 4732250 Soul Glow
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Here's to a red Tuesday!

Tue, 05/06/2014 - 11:41 | 4732050 youngman
youngman's picture

That will fund a lot of stock buybacks...

Tue, 05/06/2014 - 11:42 | 4732053 youngman
youngman's picture

and so much for being hand made...quality cars

Tue, 05/06/2014 - 11:42 | 4732056 LetThemEatRand
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Says the .01%:  "Life's been good to me so far...."

Tue, 05/06/2014 - 11:43 | 4732057 starman
starman's picture

Im still waiting for the 30 year luxury car loans! 

Tue, 05/06/2014 - 11:52 | 4732092 Emergency Ward
Emergency Ward's picture

zero down, zero interest.....!

Tue, 05/06/2014 - 13:21 | 4732450 tarsubil
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From what I heard, most high luxury brands don't do financing. Everyone pays cash. It is nice when you get free money.

Tue, 05/06/2014 - 15:10 | 4732963 Telemakhos
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Germans love finance.  You can even make a payment from your dash console if you have Mercedes' new mBrace system and the Mercedes Benz Financial Services app.

Tue, 05/06/2014 - 17:15 | 4733603 tarsubil
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I was thinking more Bentleys.

Tue, 05/06/2014 - 18:55 | 4733978 Telemakhos
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Those are technically German too, because Bentley is owned by VW, but fake Brits love finance even more than Germans.  If you're in HedgeFundWich, CT, you can get 1.4% APR.

Tue, 05/06/2014 - 13:24 | 4732459 yogibear
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After they push the 10 year loans it's on to the 30 year car loan.

Tue, 05/06/2014 - 11:45 | 4732062 maskone909
maskone909's picture

Growth is now adjusted for the dwindling middleclass. Fewer middleclass justifies less growth when only a handfull of folks participate. Stfu and obey.

Tue, 05/06/2014 - 11:45 | 4732065 Kina
Kina's picture

QE..DBernankek. ..the robbin hood...give us 50m on food stamps so parasites up the top czn shower themselves in greater luxuries

Tue, 05/06/2014 - 11:47 | 4732072 Kaiser Sousa
Kaiser Sousa's picture

long Car Jackings...

Tue, 05/06/2014 - 11:48 | 4732075 No Quarter
No Quarter's picture

We see it in the Porsche and Audi repair/service/performance side- these clients have and spend more money than ever before. The Porsche cars are being produced of shittier quality yoy as well. Massive decline in quality since around 1998.

Tue, 05/06/2014 - 12:01 | 4732119 _ConanTheLibert...
_ConanTheLibertarian_'s picture

Porsche is no longer something special. They ruined it. So sad.

Around 2000 there's been cost cutting and cutting corners at Mercedes, Renault and others which has been very damaging for their brands.

Rusty Mercedes'es from the era and Renault is not doing well with their Laguna 3. The latter is a very good car but the previous one sucked too much which people remember for a long time.

 

Tue, 05/06/2014 - 11:53 | 4732077 kato
kato's picture

take a look at what audi is planning. hardly any company - and certainly hardly any car company - has benefitied more from QE than audi. all those brokerage accounts going up in value every month, why buy a Ford? and susanne klatten appreciates the security QE provided to her ~€100 million in annual BMW dividends. who knows when it will all turn brown.

Tue, 05/06/2014 - 11:49 | 4732080 Long-John-Silver
Long-John-Silver's picture

When my Father sat me down for that "Facts of Life" talk he told me I could have a Child or a Maserati. After my son was born I discovered he was correct.

Tue, 05/06/2014 - 11:56 | 4732102 Winston Churchill
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Had to get rid of my Porsche 954 when my son was born.
It was worth it.

Tue, 05/06/2014 - 11:59 | 4732113 old naughty
old naughty's picture

and your son beat the Maserati in giving you pride and joy.

Tue, 05/06/2014 - 11:59 | 4732114 old naughty
old naughty's picture

dup

 

 

 

 

don't know how this happened!

Tue, 05/06/2014 - 11:51 | 4732087 The Proletariat
The Proletariat's picture

Hmm....this means the average price in 2013 was EU110K; in 2018 the avg. will be EU80K.  When does the EU "cash for clunkers" program begin to "drive" up that latent demand.

Tue, 05/06/2014 - 12:06 | 4732128 Oreilly
Oreilly's picture

Good thing we (by we, I mean U.S. taxpayers, and by U.S. taxpayers I mean all us suckers still working and paying taxes) gave Fiat the Chrysler Corp for U.S. gateway.  Lord knows we (and by we I mean ... oh forget it, who even cares ...) need more $100K plus choices for our luxury car decisions.  Perhaps the Feds can realize where the demand is and provide a cash-for-clunkers alternative for Maserati purchase?

ZH bloggers have been documenting the growth of the income chasm, and it seems that inequality is primed to be the MSM issue dejour for the coming elections.  I could give a rat's ass about Maserati or luxury cars in general, but where the rigged markets couldn't take us to the edge the perceived or actual life-style gap will inevitably push us over.  And since the community I live in doesn't have 24/7 armed security, my guess is that I'll be a target before the millionaires and billionaires driving Maserati's.  

For me, prayer looks like the only option.  It likely won't stop what's coming, but it hopefully will keep me sane while what's coming rolls over me. 

Tue, 05/06/2014 - 12:54 | 4732325 cro_maat
cro_maat's picture

In the near future anyting "conspicuous" will be targeted. So unless those Maseratis' come with armor plating and a 50 cal. they will be soon be out of favor.

Cities and suburbs will not be fun to live in and the those in the know will be like the old Chinese. They look like poor peasants but own several business and a vast network of support. Now that the USSA is officially here the black market is the new economy.

Long Triads, Yakuza, Mafia, Mexican drug cartels, Russian...

Tue, 05/06/2014 - 13:22 | 4732452 kurt
kurt's picture

Not to mention, they have no ground clearance to get over rubble and bodies.

Tue, 05/06/2014 - 12:07 | 4732131 carbonmutant
carbonmutant's picture

Well if you believe a Fiat can give Godzilla heartburn...

Tue, 05/06/2014 - 12:18 | 4732170 pragmatic hobo
pragmatic hobo's picture

great sounding engine but the car is an absolute junk ...

Tue, 05/06/2014 - 12:20 | 4732182 I Write Code
I Write Code's picture

I almost bought a Maserati BiTurbo about thirty years ago, probably a good thing I didn't.  The new models you see in the US (not rare around Los Angeles) are pretty.  I have no idea if they are reliable.  Of course they're not cheap, but they're competitive with the bigger BMWs and such.  I see Fiat may want to dispose of Alfa Romeo, and I suppose extend the Maserati line downward to replace it - which is about where that BiTurbo was back in the day.  I think there's room for such, basically an Italian pony car and matching sedan, like the Alfa Romeo line back in the 1980s.  This targets the top 10% or so.  I assume.

Tue, 05/06/2014 - 12:21 | 4732185 mr1963
mr1963's picture

So what. When everyone has one, what's the point? I see these things pulling into McDonalds to get a burger, what's that tell you?

If your bank is financing these, find a new bank, they're not worth the note, and defaults will be rampant.

Tue, 05/06/2014 - 12:36 | 4732249 Fix It Again Timmy
Fix It Again Timmy's picture

NOBODY robs a house with a Yugo parked in the driveway....

Tue, 05/06/2014 - 12:45 | 4732282 CrazyCatLady
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Perhaps a clue of where hyperinflation will be by 2018?

Tue, 05/06/2014 - 12:50 | 4732303 Took Red Pill
Took Red Pill's picture

My MASERATI does 185 ...

Tue, 05/06/2014 - 13:21 | 4732439 yogibear
yogibear's picture

I see more new Maserati's  than new GMs on the streets these days. All that stock market wealth. 

Tue, 05/06/2014 - 14:18 | 4732721 Bokkenrijder
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So Jim Rogers was right: a lot of farmers will be driving Maserati's one day!

Tue, 05/06/2014 - 14:20 | 4732734 starman
starman's picture

"Affordable luxury" this was announced on CNBC!!! Shit you not!

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