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Guest Post: How "Hyperpalatable" Foods Could Turn You Into A Food Addict

Tyler Durden's picture




 

Authored by George Dvorsky, originally posted at io9.com,

Over a third of the global population is now overweight, and the percentages are increasing. Some neuroscientists have suggested that the rise of so-called "hyperpalatable foods" may partially explain the unprecedented rates of obesity.

Above: The Taco Bell Taco Waffle. Credit: Taco Bell.

Our food environment has changed dramatically over the years, most notably through the introduction of so-called "hyperpalatable" foods. These foods are deliberately engineered in such a way that they surpass the reward properties of traditional foods, such as vegetables, fruits, and nuts. Food chemists achieve this by suffusing products with increased levels of fat, sugar, flavors, and food additives.

Conditioned hypereating

David A. Kessler, author of The End of Overeating: Taking Control of the Insatiable American Appetite and former head of the FDA, claims that the food industry has combined and created foods in a way that taps into our brain circuitry, thus stimulating our desire for more. On their own, these ingredients aren't particularly potent, but when combined in specific ways, they tap into the brain's reward system, creating a feedback loop that stimulates our desire to eat and leaves us wanting more — even when we're full.

As Kessler told the New York Times, restaurant chains like Chili's cook up "hyper-palatable food that requires little chewing and goes down easily," while a Snickers bar is "extraordinarily well engineered." As we chew it, he says, the sugar dissolves, the fat melts and the caramel traps the peanuts so the entire combination of flavors is blissfully experienced in the mouth at the same time.

Eventually, the experience of eating impossibly delicious foods results in what Kessler describes as "conditioned hypereating." When we consume enjoyable sugary and fatty foods, it stimulates endorphins in our brains — chemicals that signal a pleasurable experience. In turn, and in Pavlovian fashion, these chemicals stimulate us to eat more of that type of food, while also calming us down and making us feel good.

But is it really addiction?

Conditioned hypereating sounds suspiciously similar to what we might call food addiction. And indeed, studies have shown that hyperpalatable foods may be capable of triggering an addictive process — one that's been postulated as a possible cause of the obesity epidemic.

But is it fair or reasonable to categorize food — something we need to keep us alive — alongside such things as illicit drugs, alcohol, and gambling? Some scientists say yes.

Last year, for example, neuroscientists from Connecticut College claimed that Oreo cookies are more addictive than cocaine. The researchers came to this conclusion after measuring a protein called c-Fos in the brains of rats. They found that the cookies activated more neurons in the accumbens — a region of the brain associated with pleasure, and studied for its role in addiction and reward-processing — than addictive substances like cocaine. Not surprisingly, the researchers were harshly criticized for suggesting that something as apparently benign as an Oreo cookie could be compared to a notorious party drug.

These concerns aside, evidence is mounting in support of the idea that food addiction is actually a thing.

It's known, for example, that food cues and consumption activates neurocircuitry, such as the meso-cortico-limbic pathways, implicated in drug addition.

In addition, work done in Bart Hoebel's lab at Princeton University have shown that rats overeating a sugar solution develop many behaviors and changes in the brain that are consistent with the effects of drug abuse, including withdrawal symptoms. Other studies support these findings, suggesting a reward dysfunction linked to addiction in rats who overeat hyperpalatable foods. Importantly, much of this compares reasonably well to humans, including cravings, continued use despite negative consequences, and diminished control of consumption. On the face of it, food addiction certainly exhibits all the hallmarks of conventional forms of addiction.

If it looks like a duck...

As noted by Nicole Avena and Mark Gold in a short-paper on the effects of sugars and fats on hedonic overeating, many of these "studies are supported by clinical research showing similarities in the effects of increased body weight or obesity and abused drugs on brain dopamine systems, as well as the manifestation of behaviors indicative of addiction."

Importantly, a relationship has been found to exist between binge eating-related disorders and addiction-like eating habits facilitated by the consumption of hyperpalatable foods. As summarized by addiction expert Adrian Meule:

In humans, increasing evidence suggests that individuals with binge eating-related disorders, i.e., bulimia nervosa (BN), binge eating disorder (BED), and obesity, experience behavioral symptoms and neurochemical changes that are highly comparable to other addictive behaviors. Moreover, increased prevalence of drug use can be found in BN and BED, but not in anorexia nervosa. In recent years, neuroendocrine pathways have been identified that are involved in both drug- and food-seeking behaviors. Specifically, appetite-regulating peptides like ghrelin, neuropeptide Y, orexin, or leptin have also been associated with craving for alcohol or tobacco. On a neurochemical level, reduced striatal D2 receptor availability has been found in obese patients similar to patients with substance use.

In light of this evidence, some researchers are suggesting that "food addiction' join other non-drug addictions, such as sexual compulsivity and gambling.

Tackling the Problem

Though the addictive potential of foods continues to be debated, a number of strategies have been proposed to address the situation. Back in 2011, Ashley Gearhardt and colleagues reviewed some policy and public health strategies that have proven effective in reducing the impact of addictive substances. They concluded that:

Corporate responsibility, public health approaches, environmental change, and global efforts all seem essential in reducing food- and substance-related problems. Such approaches could be enacted in conjunction with individual-focused behavioral and pharmacological efforts that could also benefit from considering similarities between food-related conditions like obesity and drug addiction. Ignoring the analogous neural and behavioral effects of foods and drugs of abuse may result in a substantial loss of time, resources, and lives, as we rediscover lessons learned in reducing the impact of addictive substances.

Amongst their many recommendations, the researchers proposed that hyperpalatable foods be taxed like cigarettes, have their accessibility reduced (e.g. removal of vending machines from specific locations), and that manufacturers be limited in terms of marketing and sales (e.g. by not allowing certain products to alter the food environments of developing nations). It has been shown, for example, that obesity rates in countries such as France and the United Kingdom have been rising in parallel with increases in the availability of highly processed foods and fast-food chains.

Lastly, by recognizing and appreciating the neurological underpinnings of overeating, researchers will be encouraged to find new ways of improving treatments, while policy makers will have added support for implementing broader and more impactful health policies.

 

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Tue, 05/13/2014 - 18:26 | 4756744 Stackers
Stackers's picture

Have you tried the new Lays Chicken and Waffle Potato Chip ?

http://www.amazon.com/Lays-Chicken-Waffles/dp/B00BLBQXXU

Tue, 05/13/2014 - 18:29 | 4756758 Bear
Bear's picture

This has got to be a joke

Tue, 05/13/2014 - 18:33 | 4756776 Bad Attitude
Bad Attitude's picture

So, if it tastes good, it's bad for me. If it tastes really good, it's really bad for me.

Is bland tasteless gruel good for me?

Forward (over the cliff)!

Tue, 05/13/2014 - 18:36 | 4756795 ghengis86
ghengis86's picture

Hyperpalatable: local, grass fed NY strip steak, medium rare, dressed with butter, a fresh salad from the garden and steamed mixed veggies from the garden.

Tue, 05/13/2014 - 18:41 | 4756808 StacksOnStacks
StacksOnStacks's picture

I feel like throwing up thinking of all of these "hyper-palatable" foods.  I'm with Ghengis, only I'd do a Ribeye (Bone-in).  Make sure you get the Rainbow!

Tue, 05/13/2014 - 18:46 | 4756829 TeamDepends
TeamDepends's picture

Um, yeah (looks around nervously), I'd like a toy with that...

Tue, 05/13/2014 - 20:10 | 4757134 smithcreek
smithcreek's picture

Hold the presses!  People eat tasty crap!  This is news?  I guess not, but call it an addiction and all the Bloombergs of the world will be allowed to regulate how much of it you are allowed to eat.  How about just letting insurance companies base prices on the risk that some fat fuck will require more health care and let the chips (pun intended) fall where they may?

Tue, 05/13/2014 - 20:48 | 4757265 cifo
cifo's picture

Anyone who's hungry should stop reading the comments right now.

 

Wed, 05/14/2014 - 04:17 | 4758052 zhandax
zhandax's picture

"all the Bloombergs of the world will be allowed to regulate how much of it you are allowed to eat"

No one is suggesting that ANY new regulations are required to address these facts,  However, the strict interpretation of a law enacted over a hundred years ago, the Sherman Antitrust Act, would in short time address this, as well as a host of issues plaguing modern society.  The concentration of power is evil, folks.  When the fuck will you wake up?  A lot of little businesses are better for everyone except the executives than a few big ones.

Wed, 05/14/2014 - 01:31 | 4757651 Cliff Claven Cheers
Cliff Claven Cheers's picture

Fake food with fake nutrition that causes obesity along with a host of medical problems.  Let health insurance work like other insurance and price based on risk/weight/blood pressure/blood sugar etc  OR let the gov regulate this shit out of all the engineered fake foods, i.e. out law the shit.  I know a lot of fat asses that the gov has paid for 2 new knees at a cost of at least $90K.  If the fat asses had to pay for that out of ther own pockets I doubt they would have packed around that extra 100 pounds for the last 20 years.  Why should my grandchildren keep paying for the sins of these fat baby boomers?  But this is America so we will say something like "tell the gov to stay out of my shit but give me all that free medical care".

Wed, 05/14/2014 - 07:04 | 4758154 Oracle of Kypseli
Oracle of Kypseli's picture

When I see a fat kid, I see a negligent or ignorant parent.

If you are over 18 or a parent and overweight, the train have left the station.

 

Tue, 05/13/2014 - 20:22 | 4757177 BigJim
BigJim's picture

***** ('Awesome') for identifying that food is just as (or even more) addictive than (other) recreational drugs. I find it easier to say no to a line of coke than a bowl of Ben & Jerry's.

* ('Poor') for suggesting .gov needs to step in and protect us from ourselves. You want to eradicate the negative externalities of bad eating? Get rid of socialised healthcare, dimwit Statists.

Tue, 05/13/2014 - 20:35 | 4757227 johngaltfla
johngaltfla's picture

Good. It means Glenfiddich is still an acceptable staple in the food grouping but only hyperpalatable when put on waffle tacos. I'll keep mine neat to avoid the tacos then.

Tue, 05/13/2014 - 19:59 | 4757102 One of We
One of We's picture

Last fall's last cut of venison backstrap lightly sauteed in garlic and soy sauce, sauteed mushrooms and onions and fresh organic greens from someone's garden/farm (mine are just planted), topped off with a bottle or two of organic cab....that's what these po' folks are eating tonight!  The rest of last summer's halibut for tomorrow's dinner cause we gotta make room for fresh!  I love SPRING!

 

Eat fresh BITCHEZZ!

Tue, 05/13/2014 - 20:33 | 4757220 _SILENCER
_SILENCER's picture

Testify, Mr. Khan

Wed, 05/14/2014 - 04:43 | 4758066 giggler321
giggler321's picture

>>So, if it tastes good, it's bad for me. If it tastes really good, it's really bad for me

Hey BA, a quote from Duke Nukem is most fitting here.

"Eat shit and die mother f***ers"

Tue, 05/13/2014 - 18:29 | 4756759 NotApplicable
Tue, 05/13/2014 - 18:38 | 4756803 ghengis86
ghengis86's picture

Dats rayciss!

(Did I miss the watermelon and purple drink chips too?)

Tue, 05/13/2014 - 18:42 | 4756813 Stackers
Stackers's picture

What makes it even funnier is they are real. Saw them sitting on the rack at the 7-11 yesterday. Classic WTF moment

Tue, 05/13/2014 - 18:54 | 4756851 Jendrzejczyk
Jendrzejczyk's picture

Fantastic review: 5 of 17 people found the following review helpful

 No, not really.

By NettyBettyPoh on August 28, 2013

I became deeply excited when I spotted these on the shelves of my local grocery store. Never have I eaten both chicken AND waffles at the same time or even within minutes of each other for that matter. I get them home and am as eager and impatient as prom night.

I gently pull apart the adhered edges and the scent of maple syrup invades my nostrils. Yes, I say, this is happening. I stuff four chips into my mouth at once, hoping to cover every single taste bud with what may be the best thing ever.

The syrupy aroma is not misleading. I'm convinced I've poured maple syrup into my mouth. I chew, taking in the sweetness of the maple and anticipating the arrival of the chicken. It doesn't show. More chips, I say and insert three more. Nothing. Very much like prom night I am stood up.

The chicken flavor never comes through and I am left with maple syrup and salt. No hints of golden flakiness, not even a drop of frying grease. Not a thing. The maple syrup is all there is and comforts me like a sympathetic friend. I finish off the bag because the maple syrup has treated me well and end the night regretful.

I still think about it. I wonder if I would have loved these chips if only the chicken hadn't been a "no show". I'll never know.

To each his or her own; the flavor just wasn't there for me.

Tue, 05/13/2014 - 19:01 | 4756880 Jendrzejczyk
Jendrzejczyk's picture

Wolf shirt reviews are also fantastic.

 Dual Function Design

By Amazon Customer on November 10, 2008

Color Name: Dark GreenSize Name: Boys 2-4
This item has wolves on it which makes it intrinsically sweet and worth 5 stars by itself, but once I tried it on, that's when the magic happened. After checking to ensure that the shirt would properly cover my girth, I walked from my trailer to Wal-mart with the shirt on and was immediately approached by women. The women knew from the wolves on my shirt that I, like a wolf, am a mysterious loner who knows how to 'howl at the moon' from time to time (if you catch my drift!). The women that approached me wanted to know if I would be their boyfriend and/or give them money for something they called mehth. I told them no, because they didn't have enough teeth, and frankly a man with a wolf-shirt shouldn't settle for the first thing that comes to him.

I arrived at Wal-mart, mounted my courtesy-scooter (walking is such a drag!) sitting side saddle so that my wolves would show. While I was browsing tube socks, I could hear aroused asthmatic breathing behind me. I turned around to see a slightly sweaty dream in sweatpants and flip-flops standing there. She told me she liked the wolves on my shirt, I told her I wanted to howl at her moon. She offered me a swig from her mountain dew, and I drove my scooter, with her shuffling along side out the door and into the rest of our lives. Thank you wolf shirt.

Pros: Fits my girthy frame, has wolves on it, attracts women
Cons: Only 3 wolves (could probably use a few more on the 'guns'), cannot see wolves when sitting with arms crossed, wolves would have been better if they glowed in the dark.

 

Tue, 05/13/2014 - 20:11 | 4757142 One of We
One of We's picture

You keep howling at my ex-wife's moon and we'll have problems.  I don't like her cookin' and she gets uglier by the day but she's always good for a little panic sex when I tell her the child support check will be late cuz I can't get to work with this morning wood.....yeehaw!!

Wed, 05/14/2014 - 09:25 | 4758483 ILLILLILLI
ILLILLILLI's picture

Yes, you have to know how to make the system work for you....

Wed, 05/14/2014 - 07:27 | 4758192 ajax
ajax's picture

 

 

@Jendrzejczyk, + 1000 upvotes. I fell off my perch laughing.

Just out of curiosity, is there any word in English which rhymes with your name?

Tue, 05/13/2014 - 21:42 | 4757439 Seek_Truth
Seek_Truth's picture

This has got to be a joke?:

Hot_Pocket?

Domino’s_Pasta_Bread_Bowl?

McDonald’s?

Tue, 05/13/2014 - 22:58 | 4757668 prains
prains's picture

....if you're too fat, when the time comes you won't be able to fight back.....makes perfect sense, if you're an oligarch, 75% of the population will be too winded to leave their "shelter in place" until it's too late

Tue, 05/13/2014 - 18:29 | 4756754 Spungo
Spungo's picture

It's someone else's fault I don't exercise at all.

https://www.youtube.com/watch?v=yC6po8dEXc8

Tue, 05/13/2014 - 18:29 | 4756757 TeamDepends
TeamDepends's picture

Sure, blame the product and not your hyper-suggestible food libido.

Tue, 05/13/2014 - 18:31 | 4756771 NotApplicable
NotApplicable's picture

Why not both?

Tue, 05/13/2014 - 18:36 | 4756797 TeamDepends
TeamDepends's picture

Everyone gets a trophy!

Tue, 05/13/2014 - 20:51 | 4757271 NidStyles
NidStyles's picture

Am I the only one that noticed the displacement of actual physical activity with video games in modern life?

Tue, 05/13/2014 - 21:10 | 4757340 Wahooo
Wahooo's picture

In terms of physical activity, there's no difference between playing a video game and reading a book. Most book readers I know are overweight. Now, it could just be because they're Americans.

Tue, 05/13/2014 - 23:07 | 4757698 NidStyles
NidStyles's picture

You're joking right? You know your brain uses far more calories than any other part of your body and you're telling me that you think reading is the same as video games.

 

Let me guess you grew up with a controller in your hand... I feel so bad for you.

Wed, 05/14/2014 - 07:47 | 4758219 the tower
the tower's picture

Playing a video game uses lots more energy than reading a book. Playing video games is good and fun, as long as you also move plenty, like walk, swim, and ride a bike.

Tue, 05/13/2014 - 18:29 | 4756763 Poundsand
Poundsand's picture

By hyperpalatable you really mean foods with bacon!!!!!!!

Tue, 05/13/2014 - 18:38 | 4756801 atomicwasted
atomicwasted's picture

Laying the groundwork for our rations of mush.  It'll be good for us.

Tue, 05/13/2014 - 18:38 | 4756802 Dollar Bill Hiccup
Dollar Bill Hiccup's picture

Free yourself from the sugar molecule.

It's eating your lunch, Mr. and Mrs. Amurica.

Tue, 05/13/2014 - 19:42 | 4757048 OC Sure
OC Sure's picture

It's the breads too.

Lay off pasta, breads, bagels, cereals, chips, pretzels, and any other forms of breads. You'll lose that bread-basket in just weeks.

Tue, 05/13/2014 - 19:55 | 4757088 daveO
daveO's picture

Look at the food pyramid. Uncle Sam has brainwashed people. 

Tue, 05/13/2014 - 20:55 | 4757287 OC Sure
OC Sure's picture

 

 

"Uncle Sam has brainwashed people."

...qft

 

Wed, 05/14/2014 - 07:45 | 4758216 the tower
the tower's picture

I love bread. Here in Europe you don't see so many fat people. We eat lots of bread. It's not the bread, it's culture.

Wed, 05/14/2014 - 08:33 | 4758301 OC Sure
OC Sure's picture

Well it certainly is that food is the cause of the oscillation of one's body weight and not the culture.

Perhaps bread products are created differently in Europe than in USA?

Maybe it is an ingredient(s) that are different?

Tue, 05/13/2014 - 18:39 | 4756806 RaceToTheBottom
RaceToTheBottom's picture

Society made me a fatty

Tue, 05/13/2014 - 18:41 | 4756809 americanspirit
americanspirit's picture

I think the culprit is that food is being designed to interact with widely used medications. The food manufacturers and Pig Pharma are no doubt working closely together. The "Blind Munchies" were probably what gave these two evil industries their first clue - unless it was salted peanuts and beer.

Anyhow - I am convinced that meds dictate certain kinds of eating behavior, and it simply isn't possible that the evil geniuses in these two industries aren't aware of this and aren't taking full advantage.

Note the title of the agency - the Food & Drug Administration. Pretty much right in our faces, hidden in plain view.

Tue, 05/13/2014 - 18:53 | 4756848 NotApplicable
NotApplicable's picture

Thankfully I'm pill free and don't eat any processed foods on a regular basis.

Which means the bowl of chocolate pudding I just made at my desk and ate was entirely guilt-free.

1 oz bakers chocolate

1 banana

1 avacado

cinnimon and raw honey to taste.

Part of my cube is basically a pantry.

Tue, 05/13/2014 - 19:23 | 4756965 cowdiddly
cowdiddly's picture

nah bakers chocolate could never be a proscessed food never.

Tue, 05/13/2014 - 18:42 | 4756816 Spungo
Spungo's picture

I blame blacks for my problems <boos>
Ok it wasn't blacks. It was Jews. <boos>
Ok it wasn't blacks or Jews. It was society. <cheers>

/liberal mind set

Tue, 05/13/2014 - 18:44 | 4756821 Dingleberry
Dingleberry's picture

If you are fat, it's because you are a lazy slob with misplaced priorities and endless excuses.

Stop blaming the fork.

If I paid you $1000 an hour to find an hour a day to work out, you would miraculously find the time to do so.

But since I am not.....you won't.

Despite your health being the most valuable thing you have (by far) while sojourning on this hurling rock.

Oh well. See you at the buffet.

 

 

Tue, 05/13/2014 - 19:44 | 4757027 freedogger
freedogger's picture

An hour a day isn't enough for me if I eat poorly, I still gain weight. About 2-3 hours a day of exercise and I can eat whatever I want without gaining pounds.

On the other hand, I can eat smart with zero exercise and get to whatever weight I want.

 

Tue, 05/13/2014 - 18:49 | 4756837 XRAYD
XRAYD's picture

Please, SUPERSIZE mine!

Tue, 05/13/2014 - 18:53 | 4756850 Dollar Bill Hiccup
Dollar Bill Hiccup's picture

It's a question of agency. We think that "we" are in control. The "we" being a sovereign consciousness. But then think of it this way. The sugar molecule aspires to be consumed, just like a bright colored flower aspires to be pollinated by a honey bee.

If you consume the sugar molecule, you are being manipulated to consume it. If you are diabetic, you are the sugar molecules little bitch. So to speak. Or, you are on your way to becoming diabetic.

Tue, 05/13/2014 - 19:13 | 4756892 Quus Ant
Quus Ant's picture

The sugar molecule doesn't want to be consumed.  It's just a store of energy.  WE want this.  "The Botany of Desire"  is an excellent doc on the subject.  The sickly sweet suite of organic fruit we consume today have been engineered over millennia.  Eat a crab apple if you want to go back to nature. 

Our ancestors dreamt of this so don't dissapoint them. Enjoy the dopamine surge. Never.  Enough.

Wed, 05/14/2014 - 07:36 | 4758207 ajax
ajax's picture

 

 

Ah yes; the charming, unbelievably sweet and juicy crab apple of my yesteryears. Marvellous memories... thanks for that Quus Ant.

Tue, 05/13/2014 - 18:56 | 4756861 Solomon the KING
Solomon the KING's picture

does not strike me as news

Tue, 05/13/2014 - 18:56 | 4756862 Atomizer
Atomizer's picture

Where is the scoop of pink slime on this Toxic Hell waffle treat?

Tue, 05/13/2014 - 19:02 | 4756876 Schmuck Raker
Schmuck Raker's picture

Nine... count them, Nine ingredients in McDonalds fries. NINE!

 

  1. Potato
  2. Salt
  3. Fry oil
  4. ?
  5. ?
  6. ?
  7. ?
  8. ?
  9. ???
Tue, 05/13/2014 - 19:12 | 4756927 Seize Mars
Seize Mars's picture

underpants, profit

Tue, 05/13/2014 - 19:39 | 4757035 sushi
sushi's picture

6 is Ethyl-acetate-dimythelantiniomoxide-triglycerineubonicfructosecareegin

Thu, 05/22/2014 - 03:00 | 4783985 Schmuck Raker
Schmuck Raker's picture

+10 "Gin"

Wed, 05/14/2014 - 07:38 | 4758210 ajax
ajax's picture

 

 

"number 9, number 9, number 9"
Tue, 05/13/2014 - 19:06 | 4756904 Racer
Racer's picture

"Corporate responsibility"

Two words that DO NOT go together as a phenomenon and is an extreme rarity and about to be included in the list of  already extinct connections.

Investigation has repeatedly  failed to produce evidence of any extant bodies

Tue, 05/13/2014 - 19:39 | 4756934 OC Sure
OC Sure's picture

 

 

 

You don't catch obesity from a bus ride or standing in the rain.

You become obese by choice.

Obesity is no more the food's fault than murder is the gun's fault.

In a free society, it would not matter to me but now your obesity becomes my problem as it drives up my healthcare costs.

Get some self discipline obeezers, please!

Tue, 05/13/2014 - 20:54 | 4757269 Dingleberry
Dingleberry's picture

correct OC....but of course it is far easier to take an insulin shot, continue to gorge oneself....and blame Monsanto than it is to give up one's beloved Twinkie. Remember the near anarchy when Hostess was thought to be going permanently under?

Disgusting slobs all.

Repeat after me bitchez.....EXCUSES. ARE. LIES.

Now repeat that 100x and try to get it to marinate into your pre-diabetic, fat-dipped brain.

Tue, 05/13/2014 - 23:23 | 4757738 Cliff Claven Cheers
Cliff Claven Cheers's picture

I think you two dipshits get the fail prize for not reading the article.  Where in the hell did nature invent the Food Chemist?  No where.  Profit seeking corporations dont care about your health but they design processed foods to create addiction.  Please re-read and give us a better effort than to chalk it all up to self control.

Wed, 05/14/2014 - 08:43 | 4758306 OC Sure
OC Sure's picture

 

 

 

You can control yourself to eat foods that are more whole and less processed.

 

Please do it for yourself and for everyone else's sake.

 

Also, the more people that purchase less process foods and more whole foods (demand), then the "corporate profiteers" will sell you better foods (supply).

We are already seeing this principle in action as Whole Foods, the grocery food store, is losing market share to legacy grocery stores that are now stocking more and more whole foods.

The choices are available to you but it is up to you do decide.

 

Tue, 05/13/2014 - 19:17 | 4756948 Olivetree500
Olivetree500's picture

Dr. Guyenet of the University of Washington, I believe, has been doing research into food reward resutling in obesity.  He has many nice posts about this idea on his web sight, along with mentions on other ideas on how to loose weight and ways to improve health.  

Personally believe it best to keep it simple, eat real foods, along with avoiding wheat and other grains to keep the weigth off.  Often confused is the idea that loosing weight means improved health.  Weight loss is the main motivator for many though.  That's an excuse given for why some smoke.  

 

Tue, 05/13/2014 - 19:45 | 4757059 daveO
daveO's picture

Oral fixation. Give them all a pacifier.

Tue, 05/13/2014 - 19:20 | 4756960 Colonel Walter ...
Colonel Walter E Kurtz's picture

Since I do not like oreo cookies, does that mean I can do cocaine and not become addicted?

Just needing someone out there to give me the little peer pressure push......so I can get with the Wall Street in-crowd.

 

Tue, 05/13/2014 - 19:23 | 4756966 atomicwasted
atomicwasted's picture

Plus, that fuckwit Kessler never saw something he didn't want to regulate and control.  Classic authoritarian.

 

http://en.wikipedia.org/wiki/David_Aaron_Kessler

 

Tue, 05/13/2014 - 19:23 | 4756968 cobra1650
cobra1650's picture

I certainly saw quite a few fat people around town today:

hyperpalatble food - check

no exercise - check

no sex -- double check

SUV - check

HD TV - check

pharmaceuticals to extend poor life quality - check

Tue, 05/13/2014 - 19:25 | 4756974 Otto Zitte
Otto Zitte's picture

Hank could fix this too. And its gone!

Tue, 05/13/2014 - 19:26 | 4756976 teslaberry
teslaberry's picture

REGULATE IT . WE NEED MORE REGULATION. 

 

AND WE NEED MORE SUBIDIES FOR CORN FARMING. 

 

AND WE NEED MORE SUBSIDIES AND REGULATION FOR GASTRIC BYPASS AND FOR ELECTRIC WHEELCHAIR SCOOTERS

 

AND WE NEED MORE SUBSIDIES FOR CHEAP OIL . 

 

AND MORE EMPLOYMENT LAW REGULATION PROTECTING FAT PEOPLE AS A PROTECTED CLASS. 

 

AND MORE FOOD STAMPS. 

AND MORE HIGH SPEED TRAINS. 

AND MOAR MOAR MOAR. 

 

THE OBESITY EPIDEMIC IS BUT A POCKMARK OF THE GREATER EPIDEMIC OF MOAR.  

Tue, 05/13/2014 - 23:54 | 4757786 edotabin
edotabin's picture

You are communist! These are all fine examples of EXPANDING the economy (and guts/butts along with it)

Wed, 05/14/2014 - 07:48 | 4758221 ajax
ajax's picture

 

 

TESLABERRY YOU FORGOT ONE:

MORE PALM OIL IN OUR FOODS.

WIPE OUT THE FORESTS IN MALAYSIA AND INDONESIA ETC. TO REPLACE THEM ALL WITH PALM OIL PLANTATIONS.

TRANSFATS FOR ALL! KILL ALL INDIGENOUS WILDLIFE!

Tue, 05/13/2014 - 19:27 | 4756977 Otto Zitte
Otto Zitte's picture

Just let Ben cook these books.

Tue, 05/13/2014 - 19:30 | 4756998 SmittyinLA
SmittyinLA's picture

no mystery, Latinos have obesity rates more than 100% higher than whites, when the state unilterally decided to "change" the national demographics they also changed the national health demographics. 

More Latinos = more Obesity & diabetes

Tue, 05/13/2014 - 19:43 | 4757047 daveO
daveO's picture

Researchers proposed they be taxed like cigarettes!!! Back before they taxed cigarettes like cigarettes, 1 in 3 weren't fatties. The researchers get paid by the taxpayers, of course.

Tue, 05/13/2014 - 19:43 | 4757054 freedogger
freedogger's picture

Sugar and high fructose corn syrup coupled with bought off congress critters that permit sub-optimal food labeling are the real problem.

Sugar the bitter truth:
https://www.youtube.com/watch?v=dBnniua6-oM

Echo's a lot of what was said above about the addictive nature of the problem.

 

Tue, 05/13/2014 - 19:57 | 4757099 Machination
Machination's picture
329 of 356 people found the following review helpful  Self Esteem Booster, May 25, 2010 By  B. Schwartz "Blind Doc Osborne" This review is from: The Mountain Unicorn Castle T-Shirt (Apparel) As I was approaching thirty I realized I haven't done a whole lot with my life and found myself in the middle of an early mid-life crisis. I did a few things to change the way the world perceived me. First thing I did is purchase a 1981 Chevy El Camino with an Edelbrock intake and a number 8 across the hood in honor of Dale (R.I.P.), I pierced my ear, shaved in my rat tail, and most importantly i purchased the Unicorn Castle T-shirt. This shirt has changed the way I view myself and the way the world views me. Girls can't seem to stay away from me to the point that is almost annoying. Something about mystical unicorns make chick think that I am a mystical kind of dude. Many girls have mistaken this shirt for a "My Little Pony" and I quickly have to set them straight. With the rise of Emo music it has made it cool for men to grow their hair long, tease their hair, wear make up and womens clothing so you can imagine how emo i look with a few scars and my purple unicorn shirt. I recommend buying a size smaller than you normally wear and ordering this with a bottle of spray on tan so that you looked extra jacked and tan. NOTE: Girls love mystical guys that are jacked and tan. If you really wanna real them in get a book on palm reading or some tarot cards as well to add to the mysticism of your new persona. Do yourself a favor and purchase this shirt. 3 Wolf Moon is outdated and it is time for a unicorn revolution. It is the unicorns time to shine and shine it does with a beautiful rainbow glistening in the background.
Tue, 05/13/2014 - 20:02 | 4757101 trade4cash
trade4cash's picture

Cut out the carbs and keep the fat and you'll be just fine.  I was a sceptic too until I actually tried it.  Since going to a HFLC diet, my sinus problems have for the most part abated.  Chronic inflamation was the primary driver for moving to the new diet, but I've found weight loss to the accepted range as a nice side-effect.

Bread = Sugar = Getting Fat.  Like I said, I was a skeptic until I actually tried it.  My current diet involves much bacon and eggs and haven't gained an ounce except as muscle mass (from working out.).  Seriously, the weight literally fell off after I cut out the wheat-based carbs.

Tue, 05/13/2014 - 20:01 | 4757105 Cycle
Cycle's picture

Humans were made to suck down carbs for three months a year so they could make them into fat and survive the lean times. Carbs every two hours while exercising only the eyeballs was not in the manufacturer's specs.

Tue, 05/13/2014 - 20:09 | 4757130 ipud
ipud's picture

mmbfullshitff... urp

Tue, 05/13/2014 - 20:29 | 4757202 TrustWho
TrustWho's picture

I told the food industry as a consultant to fight the sin taxes and especially the politically correct attack on tobacco. If a lawyer goes through your experiments and documents between R&D and Marketing, sugar kills more people than tobacco and you are next, because your are producing addictive foods.....and you know it.

Tue, 05/13/2014 - 20:55 | 4757288 JuliaS
JuliaS's picture

"Pursuit of happiness" was a clause in the Declaration of Independence. How ironic that the pursuit itself, especially in the context of this article, often results in dependence and addiction.

Happiness is a tricky thing to nail.

Wed, 05/14/2014 - 08:00 | 4758239 ajax
ajax's picture

 

 

""Pursuit of happiness" was a clause in the Declaration of Independence. How ironic that the pursuit itself, especially in the context of this article, often results in dependence and addiction. Happiness is a tricky thing to nail."

"The pursuit of happiness" must be among the most misunderstood phrases ever written. I believe it was to mean the possibility of avoiding irredeemable suffering and oppression but so many Americans seem to think the phrase is a license to kill themselves with overconsumption and otherwise idiotic behaviours.

Anyone agree with me?

 

Wed, 05/14/2014 - 14:10 | 4759834 JuliaS
JuliaS's picture

I agree that the phrase is misused, however I have no way of finding out what the founders actually meant. The world was simpler and many of current dangers simply did not exist. Who knows what they actually meant.

The Declaration of Independence was about independence from the monarch first and foremost, so every phrase in it supports goals that the monarch stands in the way of achieving. It's logical to assume that the phrase implies that one cannot successfully pursue happiness while remaining subordinate to somebody else. The focus is on the word "pursuit" - on the process as oppose to the end goal. Happiness is meant to describe individual desires - something that's deliberately broad and undefined.

Freedom to experience satisfaction from one's own work as oppose to exhausting for the benefit of the tax collector.

... which somehow over time morphed into the right to consume endless amounts of big macs and prozacs.

Tue, 05/13/2014 - 20:59 | 4757301 Nassim
Nassim's picture

Cut out the sugar, HFCS and fast carbs. and everything else will get sorted out. 80% of products in US supermarkets contain added sugar or HFCS. Forget all the sugar-replacements - especially Aspartame. It is banned in Europe.

How Aspartame Became Legal - The Timeline

http://www.rense.com/general33/legal.htm

Wed, 05/14/2014 - 07:33 | 4758201 the tower
the tower's picture

Aspartame is not banned in Europe.

The biggest problem with artificial sweeteners - even if they were 100% safe - is that your body thinks that you are eating sugar but since no calories come in a deficit arises. The result: hunger.

Why do you think that diet soft drinks are pushed so much... they make you eat more.

 

Wed, 05/14/2014 - 07:39 | 4758211 Ghordius
Ghordius's picture

correct. therefore, the "slow food" cultured (see my comment on yours further below) way of consuming artificial sweeteners would be to treat them like sweets and desserts: to be enjoyed after a proper meal

then, both the effects of sugar and artificial sweeters are way less nefarious

Tue, 05/13/2014 - 21:20 | 4757365 Fix It Again Timmy
Fix It Again Timmy's picture

Don't fuck with my cheesy puffs.....

Tue, 05/13/2014 - 21:33 | 4757402 I Write Code
I Write Code's picture

Just 1/4 of a DiGiorno's pizza?  LOL!

Oreo cookies are more addictive than cocaine.

Well, officially cocaine is not addictive, so wtf.  And, let's substitute JoJo's for Oreos, fewer polysyllabic chemtrails, but still - not really.

Doritos, now, we're talking the sacrament of Satan.

Tue, 05/13/2014 - 21:37 | 4757415 oncefired
oncefired's picture

During the end times I'll stop eating - after my food stash is gone - promise

Tue, 05/13/2014 - 21:46 | 4757453 americanspirit
americanspirit's picture

Fattie-haters are pathetic - don't you have anything better to do with your lives than beat up on defenseless people? Bullies are so third-grade. Obesity isn't about moral weakness - its about inflammatory response to poisonous foods. And there is a whole set of industries that your hateful attitudes support. You are not only judgmental cowards but you are serving the financial interests of those you claim to despise by blaming their victims.  AND there is a very simple answer for those who suffer from obesity - unfortunately its illegal.

http://panaceachronicles.com/2014/03/31/a-simple-natural-cure-for-obesity-coca-leaf-tea/

Tue, 05/13/2014 - 21:52 | 4757468 franciscopendergrass
franciscopendergrass's picture

 

"Corporate responsibility . . ."

 

Now, that is an oxymoron.

 

Tue, 05/13/2014 - 22:54 | 4757663 Tegrat
Tegrat's picture

Been doing the low carb diet on/off with success since the 90's. True you can eat the fat off steak and as long as you keep it carb free hard to gain. My problem is that i crave french toast drenched in butter and real maple syrup, baked potatos with butter/sour cream and cereals like never before. Rarely give in but man how much sweeter even corn is when staying away from carbs for the most part.

Tue, 05/13/2014 - 23:17 | 4757724 yogibear
yogibear's picture

Wal-Mart will need more electric carts for all those hyper-obese people. Go past a fried chicken places and you find all these obese 20 somethings with their obese parents that can't walk anymore.

Tue, 05/13/2014 - 23:57 | 4757789 edotabin
edotabin's picture

I've said it before and will say it again: Leave them alone! They drink DIET Coke!

Tue, 05/13/2014 - 23:42 | 4757774 Bernankenstein
Bernankenstein's picture

Kind of like a hyperreadable blog, such as ZeroHedge. Can't stop reading.

Wed, 05/14/2014 - 00:44 | 4757872 TheABaum
TheABaum's picture

"Amongst their many recommendations, the researchers proposed that hyperpalatable foods be taxed like cigarettes, have their accessibility reduced (e.g. removal of vending machines from specific locations), and that manufacturers be limited in terms of marketing and sales (e.g. by not allowing certain products to alter the food environments of developing nations)."

 

Meanwhile, another ZH article talks about we are becoming police state. No sense of irony, huh?

 

 

Wed, 05/14/2014 - 01:32 | 4757911 Rusty Loads
Wed, 05/14/2014 - 01:36 | 4757939 kurt
kurt's picture

Make a two "Three Bean Salads"

Add "Accent" or MSG to one.

Taste.

The author missed one of the most powerful chemicals, even added to Starbuck's coffee. It is Monosodium Glutamate. It makes food producers and restaurants MILLIONS!

Perhaps that is why it is missing from this article. 

Wed, 05/14/2014 - 01:48 | 4757952 kareninca
kareninca's picture

People keep posting here that the secret to weight loss is to avoid carbs.  That works, but it is often because by avoiding carbs you are avoiding eating Round-up.  95 percent of American wheat is sprayed with Round-up a few days before harvest to dry it for more convenient harvesting (not to kill weeds)  If you eat non-organic wheat products, you are eating Round-up; this is likely the main cause of the modern American epidemic of gluten intolerance.  Sugar cane is also sprayed with Round-up, for preharvest drying purposes.  No, the Round-up does not magically leave the food between harvest and when you eat it!!!!!

I'm the only person in my family who isn't obese (I'm not even overweight).  And I eat plenty of bread and pasta.  However, it is almost all organic.  If you live near a Trader Joe's, they have organic bread that is as cheap as conventional bread in a supermarket; consider trying it if you think you have a problem with wheat.  It may not be the wheat itself.

Wed, 05/14/2014 - 02:39 | 4758006 Serenity Now
Serenity Now's picture

Hyperpalatable?!?  LOL!  Is that the same thing as "tastes really good?"  Because call me crazy, but I like my food to taste good.  (That waffle thing looks tasty.)

It's really not that complicated.  It's not easy to stay thin, but it's not complicated (there is a difference).  CALORIES.  If low-carb works for people, great!  If low-fat works for other people, great!  Personally, I love carbs and fat, so I count calories.  I can't live without bread or cheese, so I get to eat both.  

In the end, we're all food addicts, as we need food to stay alive.  

Wed, 05/14/2014 - 07:20 | 4758177 the tower
the tower's picture

It's not about CARBS it's about the other C: CULTURE.

Carbs don't make you fat, fat doesn't make you fat, soulless food makes people fat.

"In the end, we're all food addicts, as we need food to stay alive."

Not much sense in that sentence...

 

Wed, 05/14/2014 - 04:58 | 4758076 Incubus
Incubus's picture

I used to do that hyperpalatable shit when I was younger. 

 

Got sick of bitch tits. 

 

Unprocessed foods: meats and veggies are my staple foods.  No more bitch tits.  Funny how that works, huh?

 

Whenever I eat some hyperpalatable shit when I'm hanging with my friends, I just think about how cool bitch tits will be.

Wed, 05/14/2014 - 06:46 | 4758135 epobirs
epobirs's picture

Other than Cinnamon Toast Crunch, everything in the hyperpalateable list has been available in some form for a century or more. Yet widespread obesity is a recent problem.

Also, what gives with the ingredients list? Like cooking is a recent invention? Is a fruit salad unhealthy because it has multiple ingredients?

At my most voracious I could never hold a candle to my hyperactive brother for appetite but he has never been overweight in his life and I've been overweight since my late teens. Might it have something to do with my sedentary lifestyle compared to his need for strenuous activity?

Wed, 05/14/2014 - 07:14 | 4758167 the tower
the tower's picture

Some neuroscientists have suggested that the rise of so-called "hyperpalatable foods" may partially explain the unprecedented rates of obesity.

Nonsense. Like everything else in life, culture depends on education and values that are passed down. What is happening is that we are being "de-cultured" and the effect is that many people go for whatever stimulates the basic instinct, resulting in obesity and addiction.

It's sad that so many people fail to enjoy the pleasure of an actual good meal, or an actual good life for that matter.

Wed, 05/14/2014 - 07:22 | 4758182 Ghordius
Ghordius's picture

de-culturization might explain a lot, I agree. yet that stuff is potent. we are talking here about weaponized food, imho

btw, diet experts are finding out that the French/Continental "Slow Food" culture works also because of it's emphasis on eating slowly. I find it hilarious, but there it is: if you eat slowly, you give yourself time to react to your body's response

Wed, 05/14/2014 - 07:17 | 4758168 esum
esum's picture

the people in the academia ivory tower should all go fuck themselves.... just like all psuedo intellectual nazis....  

the problem is when you live in a socialist environment with obumblercare we have to pay for the smokers, drinkers, fatties, druggies and ilegals... but of course not the psychos... we give them psycotropic meds, allow them to arm themselves and send them to schools or movie theaters....

Wed, 05/14/2014 - 07:24 | 4758185 luckystars
luckystars's picture

It's from eating out. My kid got fat when we ate out, when money was tight and we ate at home he lost weight.

If you cook you would never eat desserts when you see how much fat and sugar they require.

Eat anything you want, only you have to make it is my motto.

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