No Unharsh Weather Rebound: Retail Sales Miss Across The Board

Tyler Durden's picture

Having been revised up to a 1.5% growth for March (the most since March 2010), retail sales crumbled across the board in April as the promise of un-harsh weather rebounds evaporated into the reality of a one-off pent-up demand pop. All sub-series of retail sales missed expectations with Ex-Auto/Gas actually dropping 0.1%. The broad weakness was led by furniture (-0.6%) and electronics stores (-2.3%).

The broadest measure of retail sales missed...


and ex-autos/gas saw a drop of 0.1% and its 2nd biggest miss in over a year...


The breakdown: after sliding 1.6% in March, electronics and appliances stores tumbled -2.3% in April. Adding insult to housing contraction injury, furniture and home furnishings stores saw a -0.6% drop in April also, while miscellaneous store sales tumbled by 2.3%.


As for the retail sales control group, yup: that is a negative print from March.

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papaswamp's picture

All's well bitchez! Rally on!

spine001's picture

Has the rumor aboit more QE started yet?

PartysOver's picture

Bullish.  At least until it pukes.

Headbanger's picture



SoilMyselfRotten's picture

Well, it did rain a few days in April, sooo.....

knukles's picture

It got pretty chilly out here the other morning.  And Antarctica was cold.


wait a fucking minute... March was revised upwards when it was supposed to be negatively impacted by the weather ...  thats where the whole fucking propaganda meme comes from, so if it was OK and now its weak, the whole fucking thing not only falls apart, but oh neverthefuckmindanymorethisissoooooooooofuckedup

if mrstompyfeet is happy, you're happy, peasant

sodbuster's picture

None of this shit matters. Fraud Street is rigged.

Flux's picture

Ok, folks, let me spell it out for you:

The stories are just stories. They are to amuse and entertain, or perhaps give some feeling of stability in your lives. There is no connection between the subject and the object. They just look good together:

  • Stocks soared because of the weather.
  • Stocks plummeted because of QE.

You can mix and match them to your hearts content, and they still sound good:

  • Stocks soared because of QE.
  • Stocks plummeted because of the weather.

So, really guys, appreciate the narrative for what it is. It's a lovely bit of poetry, and you should all appreciate it in that context. Or to put it more directly:

This is entertainment, I seriously hope to god no one is using any of this to form their worldview.



SDShack's picture

That would be Recovery Summer, 2.0, 3.0, 4.0, 5.0... now 6.0.

Bangin7GramRocks's picture

If she were to reverse course and double QE, would the market have it's greatest one day rise in history? The robots and soulless assholes who trade stocks would fucking freak out and not even worry about the eventual ramifications. Would be a sad sight to behold.

papaswamp's picture

Weather was too nice everyone went to the beach or took out student loans.

spanish inquisition's picture

I was out planting my Fed low inflation target mission accomplished garden.

TeamDepends's picture

Dude, that was like two months ago.

Richardk888's picture

Listening to talk radio on the way to work this morning and hearng about the new highs set yesterday by the markets and how we have a big week of economic news coming in including these numbers and how wonderful everything is economically...makes me want to fucking vomit!!!!

Dr. Engali's picture

No matter how much they try to brainwash us, it won't work.



There are four lights!

sodbuster's picture

Yep- sometimes you feel a lot better after a good barf- just like taking a dump.

therearetoomanyidiots's picture

Lemme guess, all on FoxNews Radio outlets- the 1 minute blurbs they have between all the commercials at the top and 'bottom' of every hour?.  

Winston of Oceania's picture

No different than any of the rest so why would you mention just them?

Overfed's picture

Yup. And usually followed with a "If you see something, say something" PSA from the Gestapo.

spine001's picture

More QE! More QE! More QE! More QE! More QE! More QE! More QE! More QE! More QE! More QE! More QE! More QE!

Headbanger's picture

No. It says QE is a complete fucking stupid idea and a failure.

So now it's time for the banksters to quietly leave for the Hamptons and say thanks for all the cash you muppets!


See this one?  Cash is king again:

The partay is over!

101 years and counting's picture

time for the retarded "economists" to start their slashing of Q2 GDP estimates.

therearetoomanyidiots's picture

Nope, we'll just launder the QE through economic powerhouse, Belgium.


Excerpt:  "From November 2013 through January 2014 Belgium with a GDP of $480 billion purchased $141.2 billion of US Treasury bonds. Somehow Belgium came up with enough money to allocate during a 3-month period 29 percent of its annual GDP to the purchase of US Treasury bonds."

The punchline of this a few paragraphs below in that article, is friggin' hillarious!

sodbuster's picture

Headbanger-Look how they ruined that nice paper, by putting ink on it!! Now it's damn near worthless!!!!

Squid Viscous's picture

maybe the fear of April tornado outbreaks pulled demand backward into March...

Richardk888's picture

That's right.  It was too fucking sunny outside for people to buy more made in China crap.

youngman's picture

Thats funny..I bought a whole lot of shit in April

Ignatius's picture

"The broad weakness was led by furniture (-0.6%) and electronics stores (-2.3%)."

It was me.  Found a great sofa combo on craigslist that was unused as the guy suddenly, tragically died at 54.

Paid less than 1/3rd of the price for new.

Snoopy the Economist's picture

1/3 is great.

Did he die ON the couch?

Winston Churchill's picture

In it.
Should get ripe with all this warm weather.

Ignatius's picture

No detectable odors as yet.

It was covered while he was painting the room.

Grande Tetons's picture

Coming Soon! 

Summer heat wave keeps consumers at home. 

Ignatius's picture

See, you're much better at writing headlines and have career potential.

My headline: Oligarchic cleptocracy continues to suck life out of consumer economy.

Osmium's picture

That would be nice.  45 degrees here right now.

SDShack's picture

Summer heat wave, followed by Summer tornados, followed by Fall Hurricanes, followed by Winter Snow, Ice, Sleet, Cold,.... oh the Huge Manatee!

asscannon101's picture

The weather was unseasonably MILD, dammit!! Don't you guys understand the subtle nuance of backward-forecasting?!? FUCK!!

dirtyfiles's picture

here ya go bitchez

101 years and counting's picture

Crumbling retail sales?  theres an app for that.

Yen Cross's picture

     Those revisions are pretty funny... Slap some lipstick on the pig and hope no one notices how ugly it really is.

knukles's picture

Sarah Palin is a hot momma!

Bill of Rights's picture

No he meant the other swine Hillary

Dr. Engali's picture

"The broad weakness was led by furniture (-0.6%) and electronics stores (-2.3%)."

If you can't afford a house you don't need furniture or flatscreen teevees. It's best to buy an iPoop for your cardboard box. 

dobermangang's picture

It's hard to find a good, large cardboard box when nobody is buying anything.

Dr. Engali's picture

That's an excellent point. Being broke and homeless in Obamaville sucks even more day by day.

PlusTic's picture

this economy is in RIG-ORMORTIS!

gdogus erectus's picture

I love zero hedge more than anyone here but I can't stand the sensational 'crash!' headlines that then show a manipulated data chart with noise on it. WTF.

Dr. Engali's picture

I'm sorry, I missed the sensational crash headline. Could you point it out to me please?

knukles's picture

The Sky is Falling, The Sky is Falling!

Dr. Engali's picture

Ah there it is. Thank's knuckles.