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No Unharsh Weather Rebound: Retail Sales Miss Across The Board

Tyler Durden's picture


Having been revised up to a 1.5% growth for March (the most since March 2010), retail sales crumbled across the board in April as the promise of un-harsh weather rebounds evaporated into the reality of a one-off pent-up demand pop. All sub-series of retail sales missed expectations with Ex-Auto/Gas actually dropping 0.1%. The broad weakness was led by furniture (-0.6%) and electronics stores (-2.3%).

The broadest measure of retail sales missed...


and ex-autos/gas saw a drop of 0.1% and its 2nd biggest miss in over a year...


The breakdown: after sliding 1.6% in March, electronics and appliances stores tumbled -2.3% in April. Adding insult to housing contraction injury, furniture and home furnishings stores saw a -0.6% drop in April also, while miscellaneous store sales tumbled by 2.3%.


As for the retail sales control group, yup: that is a negative print from March.


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Tue, 05/13/2014 - 08:40 | 4754082 papaswamp
papaswamp's picture

All's well bitchez! Rally on!

Tue, 05/13/2014 - 08:41 | 4754085 spine001
spine001's picture

Has the rumor aboit more QE started yet?

Tue, 05/13/2014 - 08:42 | 4754093 PartysOver
PartysOver's picture

Bullish.  At least until it pukes.

Tue, 05/13/2014 - 08:44 | 4754102 Headbanger
Headbanger's picture



Tue, 05/13/2014 - 08:47 | 4754121 SoilMyselfRotten
SoilMyselfRotten's picture

Well, it did rain a few days in April, sooo.....

Tue, 05/13/2014 - 09:03 | 4754140 knukles
knukles's picture

It got pretty chilly out here the other morning.  And Antarctica was cold.


wait a fucking minute... March was revised upwards when it was supposed to be negatively impacted by the weather ...  thats where the whole fucking propaganda meme comes from, so if it was OK and now its weak, the whole fucking thing not only falls apart, but oh neverthefuckmindanymorethisissoooooooooofuckedup

if mrstompyfeet is happy, you're happy, peasant

Tue, 05/13/2014 - 09:26 | 4754277 sodbuster
sodbuster's picture

None of this shit matters. Fraud Street is rigged.

Tue, 05/13/2014 - 09:31 | 4754292 Flux
Flux's picture

Ok, folks, let me spell it out for you:

The stories are just stories. They are to amuse and entertain, or perhaps give some feeling of stability in your lives. There is no connection between the subject and the object. They just look good together:

  • Stocks soared because of the weather.
  • Stocks plummeted because of QE.

You can mix and match them to your hearts content, and they still sound good:

  • Stocks soared because of QE.
  • Stocks plummeted because of the weather.

So, really guys, appreciate the narrative for what it is. It's a lovely bit of poetry, and you should all appreciate it in that context. Or to put it more directly:

This is entertainment, I seriously hope to god no one is using any of this to form their worldview.



Tue, 05/13/2014 - 10:50 | 4754739 Never One Roach
Never One Roach's picture

"Summer of Recovery...."

Tue, 05/13/2014 - 13:59 | 4755720 SDShack
SDShack's picture

That would be Recovery Summer, 2.0, 3.0, 4.0, 5.0... now 6.0.

Tue, 05/13/2014 - 08:56 | 4754159 Bangin7GramRocks
Bangin7GramRocks's picture

If she were to reverse course and double QE, would the market have it's greatest one day rise in history? The robots and soulless assholes who trade stocks would fucking freak out and not even worry about the eventual ramifications. Would be a sad sight to behold.

Tue, 05/13/2014 - 09:09 | 4754214 papaswamp
papaswamp's picture

Weather was too nice everyone went to the beach or took out student loans.

Tue, 05/13/2014 - 09:50 | 4754405 spanish inquisition
spanish inquisition's picture

I was out planting my Fed low inflation target mission accomplished garden.

Tue, 05/13/2014 - 08:41 | 4754086 TeamDepends
TeamDepends's picture

Dude, that was like two months ago.

Tue, 05/13/2014 - 08:49 | 4754129 Richardk888
Richardk888's picture

Listening to talk radio on the way to work this morning and hearng about the new highs set yesterday by the markets and how we have a big week of economic news coming in including these numbers and how wonderful everything is economically...makes me want to fucking vomit!!!!

Tue, 05/13/2014 - 08:59 | 4754142 Dr. Engali
Dr. Engali's picture

No matter how much they try to brainwash us, it won't work.



There are four lights!

Tue, 05/13/2014 - 08:57 | 4754162 negative rates
negative rates's picture

Don't let me stop ya, barf away.

Tue, 05/13/2014 - 09:29 | 4754290 sodbuster
sodbuster's picture

Yep- sometimes you feel a lot better after a good barf- just like taking a dump.

Tue, 05/13/2014 - 09:16 | 4754232 therearetoomany...
therearetoomanyidiots's picture

Lemme guess, all on FoxNews Radio outlets- the 1 minute blurbs they have between all the commercials at the top and 'bottom' of every hour?.  

Tue, 05/13/2014 - 09:55 | 4754441 Winston of Oceania
Winston of Oceania's picture

No different than any of the rest so why would you mention just them?

Tue, 05/13/2014 - 10:31 | 4754629 Overfed
Overfed's picture

Yup. And usually followed with a "If you see something, say something" PSA from the Gestapo.

Tue, 05/13/2014 - 08:43 | 4754083 spine001
spine001's picture

More QE! More QE! More QE! More QE! More QE! More QE! More QE! More QE! More QE! More QE! More QE! More QE!

Tue, 05/13/2014 - 08:58 | 4754117 Headbanger
Headbanger's picture

No. It says QE is a complete fucking stupid idea and a failure.

So now it's time for the banksters to quietly leave for the Hamptons and say thanks for all the cash you muppets!


See this one?  Cash is king again:

The partay is over!

Tue, 05/13/2014 - 08:59 | 4754170 101 years and c...
101 years and counting's picture

time for the retarded "economists" to start their slashing of Q2 GDP estimates.

Tue, 05/13/2014 - 09:13 | 4754223 therearetoomany...
therearetoomanyidiots's picture

Nope, we'll just launder the QE through economic powerhouse, Belgium.


Excerpt:  "From November 2013 through January 2014 Belgium with a GDP of $480 billion purchased $141.2 billion of US Treasury bonds. Somehow Belgium came up with enough money to allocate during a 3-month period 29 percent of its annual GDP to the purchase of US Treasury bonds."

The punchline of this a few paragraphs below in that article, is friggin' hillarious!

Tue, 05/13/2014 - 09:24 | 4754267 negative rates
negative rates's picture

No, the cancer has arrived.

Tue, 05/13/2014 - 09:32 | 4754302 sodbuster
sodbuster's picture

Headbanger-Look how they ruined that nice paper, by putting ink on it!! Now it's damn near worthless!!!!

Tue, 05/13/2014 - 09:23 | 4754261 negative rates
negative rates's picture

More QE X 24.

Tue, 05/13/2014 - 08:43 | 4754089 Squid Viscous
Squid Viscous's picture

maybe the fear of April tornado outbreaks pulled demand backward into March...

Tue, 05/13/2014 - 09:02 | 4754185 Richardk888
Richardk888's picture

That's right.  It was too fucking sunny outside for people to buy more made in China crap.

Tue, 05/13/2014 - 08:41 | 4754090 youngman
youngman's picture

Thats funny..I bought a whole lot of shit in April

Tue, 05/13/2014 - 08:57 | 4754164 Ignatius
Ignatius's picture

"The broad weakness was led by furniture (-0.6%) and electronics stores (-2.3%)."

It was me.  Found a great sofa combo on craigslist that was unused as the guy suddenly, tragically died at 54.

Paid less than 1/3rd of the price for new.

Tue, 05/13/2014 - 09:06 | 4754198 Snoopy the Economist
Snoopy the Economist's picture

1/3 is great.

Did he die ON the couch?

Tue, 05/13/2014 - 09:11 | 4754220 Winston Churchill
Winston Churchill's picture

In it.
Should get ripe with all this warm weather.

Tue, 05/13/2014 - 09:20 | 4754247 Ignatius
Ignatius's picture

No detectable odors as yet.

It was covered while he was painting the room.

Tue, 05/13/2014 - 09:26 | 4754275 negative rates
negative rates's picture

The carry trade, was it precious?

Tue, 05/13/2014 - 08:42 | 4754091 Grande Tetons
Grande Tetons's picture

Coming Soon! 

Summer heat wave keeps consumers at home. 

Tue, 05/13/2014 - 09:01 | 4754178 Ignatius
Ignatius's picture

See, you're much better at writing headlines and have career potential.

My headline: Oligarchic cleptocracy continues to suck life out of consumer economy.

Tue, 05/13/2014 - 09:09 | 4754215 Osmium
Osmium's picture

That would be nice.  45 degrees here right now.

Tue, 05/13/2014 - 14:01 | 4755732 SDShack
SDShack's picture

Summer heat wave, followed by Summer tornados, followed by Fall Hurricanes, followed by Winter Snow, Ice, Sleet, Cold,.... oh the Huge Manatee!

Tue, 05/13/2014 - 08:42 | 4754092 asscannon101
asscannon101's picture

The weather was unseasonably MILD, dammit!! Don't you guys understand the subtle nuance of backward-forecasting?!? FUCK!!

Tue, 05/13/2014 - 08:42 | 4754094 dirtyfiles
dirtyfiles's picture

here ya go bitchez

Tue, 05/13/2014 - 08:43 | 4754095 101 years and c...
101 years and counting's picture

Crumbling retail sales?  theres an app for that.

Tue, 05/13/2014 - 08:43 | 4754096 Yen Cross
Yen Cross's picture

     Those revisions are pretty funny... Slap some lipstick on the pig and hope no one notices how ugly it really is.

Tue, 05/13/2014 - 08:54 | 4754147 knukles
knukles's picture

Sarah Palin is a hot momma!

Tue, 05/13/2014 - 09:04 | 4754193 Bill of Rights
Bill of Rights's picture

No he meant the other swine Hillary

Tue, 05/13/2014 - 08:45 | 4754098 Dr. Engali
Dr. Engali's picture

"The broad weakness was led by furniture (-0.6%) and electronics stores (-2.3%)."

If you can't afford a house you don't need furniture or flatscreen teevees. It's best to buy an iPoop for your cardboard box. 

Tue, 05/13/2014 - 08:59 | 4754172 dobermangang
dobermangang's picture

It's hard to find a good, large cardboard box when nobody is buying anything.

Tue, 05/13/2014 - 09:11 | 4754192 Dr. Engali
Dr. Engali's picture

That's an excellent point. Being broke and homeless in Obamaville sucks even more day by day.

Tue, 05/13/2014 - 08:43 | 4754100 PlusTic
PlusTic's picture

this economy is in RIG-ORMORTIS!

Tue, 05/13/2014 - 08:43 | 4754103 gdogus erectus
gdogus erectus's picture

I love zero hedge more than anyone here but I can't stand the sensational 'crash!' headlines that then show a manipulated data chart with noise on it. WTF.

Tue, 05/13/2014 - 08:48 | 4754123 Dr. Engali
Dr. Engali's picture

I'm sorry, I missed the sensational crash headline. Could you point it out to me please?

Tue, 05/13/2014 - 08:55 | 4754151 knukles
knukles's picture

The Sky is Falling, The Sky is Falling!

Tue, 05/13/2014 - 09:00 | 4754175 Dr. Engali
Dr. Engali's picture

Ah there it is. Thank's knuckles.

Tue, 05/13/2014 - 09:06 | 4754197 knukles
knukles's picture

Extenuating "circum"stances drive New Normal activity


Tue, 05/13/2014 - 09:14 | 4754225 Dr. Engali
Dr. Engali's picture

Lol.... I saw that. What a tool....pardon my bad pun.

Tue, 05/13/2014 - 09:28 | 4754289 negative rates
negative rates's picture

Everyone knows by now that the sky is growing, climate change.

Tue, 05/13/2014 - 09:01 | 4754177 gdogus erectus
gdogus erectus's picture

Ok, this one was just 'across the board' with an implied exclamation point but draw a line through the noise. And, it's not even real data. It's faked noise anyway.

How about an article on how these mother fuckers use the price of gas as a throttle on the economy to keep us barely hanging on so that they can keep printing money and collect all the interest on the "debt".

It's all smoke and mirrors. You can't find the truth in manipulated statistics.

Tue, 05/13/2014 - 10:07 | 4754501 NotApplicable
NotApplicable's picture

Because as soon as you start talking motive, you go from reporting to the theoretical fringe.

Tue, 05/13/2014 - 08:44 | 4754106 JJdog
JJdog's picture

Blame that on the kidnapped Nigerian girls. Everyone is too depressed to shop and busy holding up "# bring our girls back " signs. Even Michelle Obama stop sohpping.

Tue, 05/13/2014 - 08:46 | 4754115 Dr. Engali
Dr. Engali's picture

Bring back our girls so we can drone the shit out of them.

Tue, 05/13/2014 - 08:56 | 4754161 knukles
knukles's picture

As long as they're brown, that'll work.
Equal opportunity program

Tue, 05/13/2014 - 09:26 | 4754278 Hulk
Hulk's picture

Iran cloned our drone Bro. Wedding parties all along the East coast are under high alert !!!

Tue, 05/13/2014 - 11:49 | 4755138 Zadig
Zadig's picture

Exactly.  Killing third world children is the sole prerogative of the emperor.

Tue, 05/13/2014 - 08:45 | 4754109 Caviar Emptor
Caviar Emptor's picture

Retail sales down, yes...BUT: dreaming about sales and purchases UP!

Tue, 05/13/2014 - 08:55 | 4754153 TeamDepends
TeamDepends's picture

Dreaming about sales = Future Sales = Savior = Bullish.

Tue, 05/13/2014 - 08:45 | 4754110 Squid Viscous
Squid Viscous's picture

Definitely bullish for the trannies, somebody has to ship all those nothin' muffins...

Tue, 05/13/2014 - 08:45 | 4754112 yogibear
yogibear's picture

Back to the prior housing loan standards again.

Fog a mirror and you get a home loan.


Tue, 05/13/2014 - 08:45 | 4754113 valley chick
valley chick's picture's To the Moon Tuesday!  Bullish!

Tue, 05/13/2014 - 08:46 | 4754116 firstdivision
firstdivision's picture

The miss was actually weather related.  I'm pretty sure it rained in various parts of the country, thereby forcing people to put off purchases for fear of getting it wet.

Tue, 05/13/2014 - 08:49 | 4754127 yogibear
yogibear's picture

Bad is good, good is great. 

Bubbles can go on for a while, building new bubbles.

Tue, 05/13/2014 - 08:50 | 4754131 MFL8240
MFL8240's picture

More proof the Obama destruction plan is working as planned!

Tue, 05/13/2014 - 08:59 | 4754168 knukles
knukles's picture

Why would anybody down-vote that?

Tue, 05/13/2014 - 09:04 | 4754190 Ignatius
Ignatius's picture

Wasn't me, but red team/blue team out of favor at ZH, and rightly so.

Tue, 05/13/2014 - 09:19 | 4754246 therearetoomany...
therearetoomanyidiots's picture

red or blue doesn't matter yes but the man pulling the trigger does....a whole lot of people may have wanted to do this, but he is.   don't let him get away with murder because 'they all do it'.  


Tue, 05/13/2014 - 09:05 | 4754196 MFL8240
MFL8240's picture

Because they voted for him and have yet to feel the destructive force of his evil!!

Tue, 05/13/2014 - 09:06 | 4754201 therearetoomany...
therearetoomanyidiots's picture

Probably the "Poofter in Chief" and his pet Wookie their own selves downvoted that

Tue, 05/13/2014 - 08:50 | 4754132 NoWayJose
NoWayJose's picture

Funny stuff. This must not reflect the 10% food and gasoline inflation... And how can this happen in a month that has a lot of income tax returns - unless those refunds turned into payments to the IRS.

Tue, 05/13/2014 - 08:55 | 4754155 yogibear
yogibear's picture

The Wall Street boys haven't figured out that all these price increases are affecting nain street.

They using their reference as in nice salaries and huge bonuses.

I see it when going to the grocery store out to eat. Taxes and fees have also gone up.

Tue, 05/13/2014 - 08:57 | 4754163 JMT
JMT's picture

Retail sales were revised UP sharply to 1.5% in March.. Chain Store sales are running 3.9% ABOVE last year...

Clothing Sales jumped 1.2% this month... I don't understand how this millenial generation that you see these bleeding heart articles articles about can afford to own the latest Iphone, designer clothes, eat out every night, gym memberships... sure they are just following these NBA & NFL athletes in their spending habits

Tue, 05/13/2014 - 09:00 | 4754173 Son of Captain Nemo
Son of Captain Nemo's picture

To go with that "improving weather trend" that is Summer, this just in on the cover of Yahoo finance.

Was actually surprised that Yahoo didn't wait till the closing bell to show this one off!


Tue, 05/13/2014 - 09:03 | 4754186 the not so migh...
the not so mighty maximiza's picture

the birds keep chirpen and no one can get sleep, everyone is too tired to shop.

Tue, 05/13/2014 - 09:03 | 4754187 SheepDog-One
SheepDog-One's picture

More double plus less=more gooder news surely will send stawks higher!

Tue, 05/13/2014 - 09:03 | 4754189 Freewheelin Franklin
Freewheelin Franklin's picture


Tue, 05/13/2014 - 09:12 | 4754191 buzzsaw99
buzzsaw99's picture

love the initial reaction. the first move is always a head fake.

Tue, 05/13/2014 - 09:05 | 4754195 Freewheelin Franklin
Freewheelin Franklin's picture

"The broad weakness was led by furniture (-0.6%) and electronics stores (-2.3%)."

Isn't that whaat most people spend theeir EIC anticipated refund loan checks on?  

Tue, 05/13/2014 - 09:06 | 4754200 Bemused Observer
Bemused Observer's picture

Oh crap! Was I supposed to be shopping the past few months? I'm sorry, I didn't get the memo.

This quarter I'll make up for it, no really, I will. Promise.

Tue, 05/13/2014 - 09:07 | 4754206 MFL8240
MFL8240's picture

The game worked again because they brought the dollar back from the dead but, will not last!

Tue, 05/13/2014 - 09:07 | 4754208 Smegley Wanxalot
Smegley Wanxalot's picture

 ... #SummerOfRecovery .... that oughtta fix it up.

Tue, 05/13/2014 - 09:10 | 4754216 El Hosel
El Hosel's picture

......So, are you sayin buy retailers?

Tue, 05/13/2014 - 09:14 | 4754224 Devotional
Devotional's picture

The Bundesbank just gave the ECB the green light for QE and lower interest rates. 

Tue, 05/13/2014 - 09:14 | 4754226 CaptainSpaulding
CaptainSpaulding's picture

I'm Mr. G and i approve this message

Tue, 05/13/2014 - 09:15 | 4754229 papaswamp
papaswamp's picture

Peeps burned through their tax refunds faster than expected....

Tue, 05/13/2014 - 09:17 | 4754235 hardcleareye
hardcleareye's picture

Looking at the data on FRED for 1st quarter 2014, not seasonal adjusted, the Retail Gas consumption in gallons has dropped but the total dollar laid out by consumers has  risen....  demand destruction is a bitch!

Tue, 05/13/2014 - 09:17 | 4754237 therearetoomany...
therearetoomanyidiots's picture

Well, 800,000 + did drop off the worker rolls last month...

Tue, 05/13/2014 - 09:58 | 4754413 Winston of Oceania
Winston of Oceania's picture

Taxes and HC costs going up, cost of food and energy going up, money to waste on ("items of flimsy manufacture", Ben Franklin) going down...

Is there a rocket scientist in the house? It's not rocket science but TPTB can't figure this one out.

Tue, 05/13/2014 - 09:53 | 4754436 FreeNewEnergy
FreeNewEnergy's picture

Hey, if you fekkers would spend more time shopping than posting comments here at ZH, the economy would recover.

When the SHTF, Obummer and his economic ass-visors will blame YOU! You, you, gloomy-doomers, doubtful Dorothys andpainful pessimists. The economy isn't recovering because of you, because you won't buy a new i-phone or a Keurig single douche coffee machine or new shorts or sneakers. You fuckers!

And, you killed Kenny. You bastards!

Tue, 05/13/2014 - 10:46 | 4754709 eco1
eco1's picture

Posting from Germany: Zero-Hedge is a useful platform for those who share a common interest in opinions and postings from smart people who have the capacity to question conventional wisdom.

Recently there seems to be a somewhat exaggerated appetite for negativity and crash-warnings. This is most likely a somewhat biased but typical reflex, considering the scary monetary expansion which is driving today’s economy and financial markets.

Unfortunately the commentary section for readers below has degenerated into a slum-like state of community, massively long on foul language and warped views but extremely short on rational arguments. If these comments reflect the true state of the average intellect of zero hedgers, we surely have reason to worry about our future as a society. Censorship of opinion is really a bad thing, but some form of editing seems appropriate to maintain at least the notion of human behavior. I suggest, organizing the posting of commentary in reverse order. This would filter the noise from the content, because the least useful comments are usually on top - the further one scrolls down, the more rational the input becomes. That way we don’t have to read all the garbage postings – before we find the smart and useful ones at the bottom. The “notorious” experts will most likely not hold their “fire” and wait a day or two – only to make it to the top of the chain. They will continue to rush to the gates and end up at the bottom of the pile of comments.

Tue, 05/13/2014 - 11:54 | 4755162 Kprime
Kprime's picture

uuuuuh, really?? seriously??

Does this phrase mean anything to you?  "Date-oldest first"

Perhaps drinking and driving is not your forte.  In fact, put away your internet and stick with crayons until your reading comprehension increases a bit.  Ok, maybe that is a bit warped.

Tue, 05/13/2014 - 10:54 | 4754763 JRobby
JRobby's picture

It may rain this afternoon


Tue, 05/13/2014 - 11:40 | 4755080 NoIdea
NoIdea's picture

Maybe consumers can't spend because all their money is in stocks? :D

Tue, 05/13/2014 - 13:10 | 4755490 scubapro
scubapro's picture



where's the usual comment on auto-dealer channel stuffing??   given zirp, corp borrowing costs are very low, the manufacturers can pass a lot of this cheap credit to the dealers so their cost of inventory is low....enabl-ing ever larger channels to stuff.   HOWEVER, given cars have have new models each year, dealerships MUST sell inventory.   they do this today using more and more sub-prime auto lending.

the series of dominoes might be:  slight hiccup on #employed/gdp 'growth'; followed by noticable default rate in subprime loans, followed by tumble in high yeild bond/clo-type loans, which given massive leverage MAY be the pebble to start the avanlanche.    first was subprime housing, now we do subprime auto loans, not sure what could come next....what has multi-thousand dollar price, is financed over several years?  student loans?  those are already failing, but theyre insured by our collective fear of the irs.    whocouldaknode?

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