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How Americans Spend Their Time Online

Tyler Durden's picture




 

We have good news for budding entrepreneurs considering launching yet another online method of stalking the object of their affection: exhibitionism and sharing photos of your dinner, pardon social networking, remains as popular as ever on the internet.

According to an online survey by GfK and the Interactive Advertising Bureau, people said they spent about an average of 37 minutes a day on social networks like Facebook and Twitter in 2013. That internet staple, emailing, clocked in at a 29 minutes, while watching online video was 23 minutes.

However, in a troubling trend for the YouTubes of the world, the WSJ notes that while people doubled the amount of time they spent watching online video over the past four years, the overall percentage of their online time spent watching video slipped to 12% in 2013 from 13% the year before.

But the worst news is for that biggest loser of all in the New Online Normal: legacy media, whose paper publications are an endangered anachronism in a day and age when everyone reads (if only the headlines) on their mobile device, is also getting hammered when it comes to its online incarnation, with the average American spending just 5 minutes reading online newspapers, less than even blogs.

Of course, when the day comes that the final investigative reporter and journalist loses their job, suddenly the question will arise what will all those 20-some year old "journalism" majors whose only skill is to copy and paste, do?

For now nobody cares to even contemplate this issue: they are too busy updating their NSA Facebook profiles.

 

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Sat, 05/24/2014 - 19:17 | 4792042 ShortTheUS
ShortTheUS's picture

Does watching teh pr0n fall under 'Other' or 'Online video'?

Sat, 05/24/2014 - 19:19 | 4792052 Schmuck Raker
Schmuck Raker's picture

"Social"

Sat, 05/24/2014 - 19:24 | 4792070 tmosley
tmosley's picture

Trekkie Monster knows what the internet is for.

http://www.youtube.com/watch?v=NiFD6EFVsTg

Sat, 05/24/2014 - 19:31 | 4792080 knukles
knukles's picture

Uh, I think it was an article in Wired, a result of concerted examination of web traffic, concluded that some 60% of the net was porn.  Just sayin'...  But then again, what counts as a "social network"?

Sat, 05/24/2014 - 19:38 | 4792103 nmewn
nmewn's picture

By porn, you mean of a sexual nature and not common news porn/propaganda...what Jayz and P DiidlieSquat are babbling about this very instant, the latest Pat Sajac jab at global warming hysterics and the heavilly massaged numbers of our current crop Princeton dominated Keynesian wunder kids skating on thin ice...right? ;-)

Sat, 05/24/2014 - 19:53 | 4792123 knukles
knukles's picture

Yeah, I meant the sleazy, no kiddies allowed (God help us on that thought... a lot of truly sick fucks out there...) X rated stuff.
Not the propaganda, etc., the bread and circus, brainwash, perceptions management shit

 

BTW, ran across some pretty sick references to 50's Operation paperclip guys MKULTRA, buried deep, operating on Canada, fucking up small kids real good.  Man, if that shit is true, is explosive!  But docs sealed under interests of "national security"

Sat, 05/24/2014 - 19:59 | 4792145 nmewn
nmewn's picture

People would be surprised what passes for "national security interests" before...and now. I know if I ever caught one of these kiddie porn types it would be a cheap fix for what ails them.

I would call it Alpha Predators.

Sat, 05/24/2014 - 20:49 | 4792252 AssFire
AssFire's picture

"There is one great thing that you men will all be able to say after this war is over and you are home once again. You may be thankful that twenty years from now when you are sitting by the fireplace with your grandson on your knee and he asks you what you did in the fake war in Afganistan, you WON'T have to cough, shift him to the other knee and say, "Well, your Granddaddy was a member of the Federal Reserve Board." No, Sir, you can look him straight in the eye and say, "Son, your Granddaddy surfed porn on the Internet and enjoyed Zero Hedge."

Sat, 05/24/2014 - 20:57 | 4792274 old naughty
old naughty's picture

Bullish FB, Tw, no?

Sat, 05/24/2014 - 23:26 | 4792558 Pool Shark
Pool Shark's picture

 

 

WTF?

The "ZeroHedge" circle was too big to fit into the graphic?

 

 

Sun, 05/25/2014 - 00:04 | 4792611 SafelyGraze
SafelyGraze's picture

"the average American spending just 5 minutes reading online newspapers, less than even blogs."

nobody reads blogs anymore

Sat, 05/24/2014 - 20:05 | 4792158 yrad
yrad's picture

I just got back from 10 days in Italy. Porn is thousands of years old. It's just better now.

Sun, 05/25/2014 - 01:53 | 4792729 RichardParker
RichardParker's picture

nmewn:

I believe  "what Jayz and P DiidlieSquat are babbling about this very instant" would qualify as bread and circus.  LOL

Sun, 05/25/2014 - 00:05 | 4792613 monkeyboy
monkeyboy's picture

31 = p0rn

Sun, 05/25/2014 - 00:54 | 4792671 takeaction
takeaction's picture

I spend most of my time skimming an article here and then spend all of my time reading your comments......Hmmm...maybe I shouldn't post this....

Sat, 05/24/2014 - 20:09 | 4792168 Bro of the Sorr...
Bro of the Sorrowful Figure's picture

definitely should be its own category for me.

 

my internet surfing breakdown looks something like 50% pornhub, 40% zerohedge, and the last 10% is sending emails to my now estranged friends, family, colleaguse, and acquaintneces about 9/11 truth, the fed, the coming collapse, while never getting any responses outside of: "go fuck yourself and stop emailing me you tinfoil hat wearing terrorist"

Sat, 05/24/2014 - 20:39 | 4792228 daveO
daveO's picture

10+

Sun, 05/25/2014 - 00:35 | 4792647 dirty dolphin
dirty dolphin's picture
  1. Both, 54% of all of the time spent on the internet is on teh pr0n. 
Sun, 05/25/2014 - 04:03 | 4792823 SilverRhino
SilverRhino's picture

Been spending the last several hours learning about MGTOW (Men going their own way) and other eye opening videos as relates to dating, marriage, hypergamy and other really interesting terms.    Best conclusion so far?   

No children planned = ZERO marriage.    Risk Analysis would shit a brick if I ever considered a legal contract of that nature. 

 

Sun, 05/25/2014 - 08:03 | 4792915 The Carbonator
The Carbonator's picture

MGTOWHQ is a great site.

 

I love it.  Wish I had found that place before getting hitched.

 

If your thinking of getting married.  JUST SAY NO.

 

JUST SAY NO!!!

Sat, 05/24/2014 - 19:17 | 4792044 buzzsaw99
buzzsaw99's picture

bullshit, porn must be in the double digits anyway

Sat, 05/24/2014 - 19:27 | 4792078 brucekeller
brucekeller's picture

"Other"

Sat, 05/24/2014 - 21:26 | 4792327 Dingleberry
Dingleberry's picture

More like triple digits

Sat, 05/24/2014 - 19:17 | 4792047 Dewey Cheatum Howe
Dewey Cheatum Howe's picture

Where does porn fall under, online video or other?

Sun, 05/25/2014 - 08:58 | 4792961 messymerry
messymerry's picture

Both...

Sat, 05/24/2014 - 19:22 | 4792063 Miffed Microbio...
Miffed Microbiologist's picture

Five minutes a day? I don't think I clock 5 min a year. May be people have finally realized what worthless tripe MSM is in all forms.

Miffed;-)

Sat, 05/24/2014 - 19:24 | 4792071 A Lunatic
A Lunatic's picture

Not sure which is worse though, getting the news from the MSM or from Facebook........

Sat, 05/24/2014 - 19:29 | 4792086 knukles
knukles's picture

Oh shit... no comparison.  Facebook has much better news.
What's Facebook?

Sat, 05/24/2014 - 19:42 | 4792112 Goldilocks
Goldilocks's picture

what's an apartheid? (& who's not living in one?)

what's a democracy? (& who's living in one?)

Sat, 05/24/2014 - 19:25 | 4792074 I am Jobe
I am Jobe's picture

where is shopping- Must be double digits. Useless shit Amerikans love to buy online

Sat, 05/24/2014 - 19:33 | 4792091 blindman
blindman's picture

masters of divergence and distraction.
epistles too,
take note and .....
you know what?
man oh man,
didactic letters,
down the drain.
p
anyway poems*tm

Sat, 05/24/2014 - 19:38 | 4792101 Goldilocks
Goldilocks's picture

Banned Super Bowl Commercial
http://www.youtube.com/watch?v=WWSyEWvu8UY (0:31)

Sat, 05/24/2014 - 19:39 | 4792104 no life
no life's picture

HOOKERS & BLOW.....  ...... .....

Sat, 05/24/2014 - 19:40 | 4792107 Save_America1st
Save_America1st's picture

Other = Porn

;-)

Sat, 05/24/2014 - 20:28 | 4792201 MayIMommaDogFac...
MayIMommaDogFace2theBananaPatch's picture

Other == porm + ZH

Sat, 05/24/2014 - 20:37 | 4792223 Yen Cross
Yen Cross's picture

  Tiddlywinks?

  It seems Obunga has locked herself in a rotating 'golf bag' and run out of clubs/ sand wedges. Hope and CHANGE!

Sat, 05/24/2014 - 21:11 | 4792297 Whatta
Whatta's picture

Legacy media either wants to charge me a fee or make me sign up. Neither is going to happen. Free and no sign in, or on to the next site. This is the age of "free".

Sat, 05/24/2014 - 21:16 | 4792309 orangegeek
orangegeek's picture

No porn category there WSJ. 

WTF??

Sun, 05/25/2014 - 07:11 | 4792884 Singelguy
Singelguy's picture

That falls under the "Other" category.

Sun, 05/25/2014 - 08:56 | 4792958 messymerry
messymerry's picture

Which I notice is a pretty BIG category...

Sat, 05/24/2014 - 21:35 | 4792338 NidStyles
NidStyles's picture

Can't talk, too busy baitin'...

Sat, 05/24/2014 - 22:08 | 4792420 garcam123
garcam123's picture

I went to sea and was an apprentice baiter, after s couple of years......

 

I call bullshit on this report.  It's a clear fact the 80% of internet traffic is porn related.

I have 2 stunningly beautiful daughters who don't even think about having sex.

When I was their age I would have fucked a snake if I could grab it by the head!

 

I think the internet has fostered a turning inward for most people and they play out their fantasies with themselves and use erotic video to facilitate it.

Poor old me, It was a long time for me since my last lady, but damn if I didn't get lucky a few weeks ago!

There's nothin like the real think Baby!  Had a great time!  Still in the hunt too!

Sun, 05/25/2014 - 13:21 | 4793479 TheFulishBastid
TheFulishBastid's picture

So would you say you are a Master Baiter now?

Sat, 05/24/2014 - 23:38 | 4792574 Smegley Wanxalot
Smegley Wanxalot's picture

It's almost all porn, no matter what they call it:

 

. . . . . . Social Networks = porn

. . . . . . Online Video = porn

. . . . . . Search = porn

. . . . . . Other = porn

. . . . . . Email = mostly deleting porn spam

 

Sat, 05/24/2014 - 23:53 | 4792596 medium giraffe
medium giraffe's picture

Social networks: cybersex / nude selfies

Email: cock jokes

Online video: who needs a 40 minute video?

Search: turn off safe filter

Online games: roleplay. or just watch. hi natasha. :)

Blogs: amature tits

Online radio: lesbian phone-in agony aunt podcast.  oh yeah

Online newspaper: www.tinfoilhats.something

Online magazines: surfing with the Heff

Other: wikipedia/penis fish.  that can't be real, surely

 

Sun, 05/25/2014 - 06:57 | 4792878 Oleander
Oleander's picture

Penis fish- so called because they can enter the urethra- Ouch!  Ever seen a Penis Snake- very fucking freaky. I urge you all to search Penis Snake images. If you still use Farcebook it is a great image to post there.

Sun, 05/25/2014 - 02:32 | 4792756 John_Coltrane
John_Coltrane's picture

A more insightful survey would breakdown by gender.

Example:

Males:  Porn 80%  , Shopping for Guns and Motorcycles (20%)

Females:  Shopping for Clothes and Shoes (90%), Marriage Planning sites (10%)

 

Sun, 05/25/2014 - 11:32 | 4793265 Mad Muppet
Mad Muppet's picture

you got trashed...guess there's at least one guy here that spends 30% of his time buying guns and bikes.

Sun, 05/25/2014 - 12:33 | 4793392 Perfecthedge
Perfecthedge's picture

The contents of a womans magazine?

50% - "Oh darling, accept yourself.  Feel good about the way you are."

50% - Diets, Diet programs, more Diets. How to lose fat.

I guess the search volume from woman is similar (at least from what I observed from the only female living under this roof - the cat doesn't count, she only eats, shits and sleeps).

Mon, 05/26/2014 - 18:48 | 4796650 MeelionDollerBogus
MeelionDollerBogus's picture

Youtube used to be very helpful in breaking down by gender, geographic location (country) and age (if possible).

Sun, 05/25/2014 - 02:42 | 4792766 Kirk2NCC1701
Kirk2NCC1701's picture

Since retiring from running my ship, and realizing that I can't Free (the) Enterprise, I spend way TMF time blogging. 

Especially on the one site that makes the most sense to a rational and bullshit-intolerant alpha male, who will only accept "truth at any cost, and truth regardless of implications".

No kidding and no hedging.

Sun, 05/25/2014 - 08:17 | 4792927 Winston of Oceania
Winston of Oceania's picture

You must be Canadian... He does'nt even mention his porn surfing, and the NSA knows.

Sun, 05/25/2014 - 07:14 | 4792885 hairInTheSoup
hairInTheSoup's picture

before social media, internet was making people more intelligent

that was a problem for tptb obviously & they've fixed it in a few years only;

looking back at pre-2005, i must say i'm impressed by how they took back control on information, was thinking at that time that the web would take power from them; how wrong was that ?

tptb are experts in dumbing down the people, no one can argue with that (they 're also very good at pretending to fail so people don't realize how good they are at what they do)

Mon, 05/26/2014 - 18:49 | 4796654 MeelionDollerBogus
MeelionDollerBogus's picture

It wouldn't have worked if people didn't want to be stupid.
Those of us who aren't haven't gone away: we're simply out-numbered.

Sun, 05/25/2014 - 08:51 | 4792955 messymerry
messymerry's picture

People who can't read are food for the machine.

Sun, 05/25/2014 - 10:39 | 4793130 Typing Typer
Typing Typer's picture

It's funny, porn could be included in the first top 6 catagories, and it probably is!

Sun, 05/25/2014 - 11:19 | 4793217 The Blank Stare
The Blank Stare's picture

The internet's for losers

Sun, 05/25/2014 - 12:34 | 4793396 Perfecthedge
Perfecthedge's picture

Combine Facebook with Porn and you've got yourself a Goldmine....oh wait a minute....never mind, forget that idea.

Mon, 05/26/2014 - 18:09 | 4796548 MeelionDollerBogus
MeelionDollerBogus's picture

These numbers don't anywhere near add to what's observed.

People spend a lot of time online watching video, hours a day some, certainly 30 minutes a day is a bare minimum.

Then on top of that the responses on twitter TO headlines posted from various sites, & comments on those sites, shows a lot more usage than what's being reported here.

Youtube has also since denigrated its own site by no longer permitting video replies.

It's their call but this means people who made a video just to reply in video form to another video now just won't.
A few will insist and insert links in descriptions saying what video / topic it's on response to but some just won't care and just stopped making videos.
Also, youtube's new comment system drives a lot of people nuts and I've noticed since then comments plummet like a rock which means references to videos / topics in comments also dropped like a rock.
Subscriptions became harder to use & making a playlist of a specific topic near impossible to navigate so I certainly gave up for good.

Add to that other annoyances with youtube & benefits of a separate VLC window to watch youtube video while reading other things and I used downloadhelper & other apps to get the video as a file.
I don't watch it so it may never log as a "watched" video, online, I stream the file to a disk and play it later. Since I can see zerohedge under a partially transparent video window forced to the foreground I can keep up on 2 types of news at the same time.

I don't give a flying fuck if that helps or hurts video stats for what appears to be watched or not.

Do NOT follow this link or you will be banned from the site!