How Americans Spend Their Time Online

Tyler Durden's picture

We have good news for budding entrepreneurs considering launching yet another online method of stalking the object of their affection: exhibitionism and sharing photos of your dinner, pardon social networking, remains as popular as ever on the internet.

According to an online survey by GfK and the Interactive Advertising Bureau, people said they spent about an average of 37 minutes a day on social networks like Facebook and Twitter in 2013. That internet staple, emailing, clocked in at a 29 minutes, while watching online video was 23 minutes.

However, in a troubling trend for the YouTubes of the world, the WSJ notes that while people doubled the amount of time they spent watching online video over the past four years, the overall percentage of their online time spent watching video slipped to 12% in 2013 from 13% the year before.

But the worst news is for that biggest loser of all in the New Online Normal: legacy media, whose paper publications are an endangered anachronism in a day and age when everyone reads (if only the headlines) on their mobile device, is also getting hammered when it comes to its online incarnation, with the average American spending just 5 minutes reading online newspapers, less than even blogs.

Of course, when the day comes that the final investigative reporter and journalist loses their job, suddenly the question will arise what will all those 20-some year old "journalism" majors whose only skill is to copy and paste, do?

For now nobody cares to even contemplate this issue: they are too busy updating their NSA Facebook profiles.

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ShortTheUS's picture

Does watching teh pr0n fall under 'Other' or 'Online video'?

knukles's picture

Uh, I think it was an article in Wired, a result of concerted examination of web traffic, concluded that some 60% of the net was porn.  Just sayin'...  But then again, what counts as a "social network"?

nmewn's picture

By porn, you mean of a sexual nature and not common news porn/propaganda...what Jayz and P DiidlieSquat are babbling about this very instant, the latest Pat Sajac jab at global warming hysterics and the heavilly massaged numbers of our current crop Princeton dominated Keynesian wunder kids skating on thin ice...right? ;-)

knukles's picture

Yeah, I meant the sleazy, no kiddies allowed (God help us on that thought... a lot of truly sick fucks out there...) X rated stuff.
Not the propaganda, etc., the bread and circus, brainwash, perceptions management shit


BTW, ran across some pretty sick references to 50's Operation paperclip guys MKULTRA, buried deep, operating on Canada, fucking up small kids real good.  Man, if that shit is true, is explosive!  But docs sealed under interests of "national security"

nmewn's picture

People would be surprised what passes for "national security interests" before...and now. I know if I ever caught one of these kiddie porn types it would be a cheap fix for what ails them.

I would call it Alpha Predators.

AssFire's picture

"There is one great thing that you men will all be able to say after this war is over and you are home once again. You may be thankful that twenty years from now when you are sitting by the fireplace with your grandson on your knee and he asks you what you did in the fake war in Afganistan, you WON'T have to cough, shift him to the other knee and say, "Well, your Granddaddy was a member of the Federal Reserve Board." No, Sir, you can look him straight in the eye and say, "Son, your Granddaddy surfed porn on the Internet and enjoyed Zero Hedge."

Pool Shark's picture




The "ZeroHedge" circle was too big to fit into the graphic?



SafelyGraze's picture

"the average American spending just 5 minutes reading online newspapers, less than even blogs."

nobody reads blogs anymore

yrad's picture

I just got back from 10 days in Italy. Porn is thousands of years old. It's just better now.

RichardParker's picture


I believe  "what Jayz and P DiidlieSquat are babbling about this very instant" would qualify as bread and circus.  LOL

takeaction's picture

I spend most of my time skimming an article here and then spend all of my time reading your comments......Hmmm...maybe I shouldn't post this....

Bro of the Sorrowful Figure's picture

definitely should be its own category for me.


my internet surfing breakdown looks something like 50% pornhub, 40% zerohedge, and the last 10% is sending emails to my now estranged friends, family, colleaguse, and acquaintneces about 9/11 truth, the fed, the coming collapse, while never getting any responses outside of: "go fuck yourself and stop emailing me you tinfoil hat wearing terrorist"

dirty dolphin's picture
  1. Both, 54% of all of the time spent on the internet is on teh pr0n. 
SilverRhino's picture

Been spending the last several hours learning about MGTOW (Men going their own way) and other eye opening videos as relates to dating, marriage, hypergamy and other really interesting terms.    Best conclusion so far?   

No children planned = ZERO marriage.    Risk Analysis would shit a brick if I ever considered a legal contract of that nature. 


The Carbonator's picture

MGTOWHQ is a great site.


I love it.  Wish I had found that place before getting hitched.


If your thinking of getting married.  JUST SAY NO.



buzzsaw99's picture

bullshit, porn must be in the double digits anyway

Dewey Cheatum Howe's picture

Where does porn fall under, online video or other?

Miffed Microbiologist's picture

Five minutes a day? I don't think I clock 5 min a year. May be people have finally realized what worthless tripe MSM is in all forms.


A Lunatic's picture

Not sure which is worse though, getting the news from the MSM or from Facebook........

knukles's picture

Oh shit... no comparison.  Facebook has much better news.
What's Facebook?

Goldilocks's picture

what's an apartheid? (& who's not living in one?)

what's a democracy? (& who's living in one?)

I am Jobe's picture

where is shopping- Must be double digits. Useless shit Amerikans love to buy online

blindman's picture

masters of divergence and distraction.
epistles too,
take note and .....
you know what?
man oh man,
didactic letters,
down the drain.
anyway poems*tm

no life's picture

HOOKERS & BLOW.....  ...... .....

Yen Cross's picture


  It seems Obunga has locked herself in a rotating 'golf bag' and run out of clubs/ sand wedges. Hope and CHANGE!

Whatta's picture

Legacy media either wants to charge me a fee or make me sign up. Neither is going to happen. Free and no sign in, or on to the next site. This is the age of "free".

orangegeek's picture

No porn category there WSJ. 


Singelguy's picture

That falls under the "Other" category.

messymerry's picture

Which I notice is a pretty BIG category...

NidStyles's picture

Can't talk, too busy baitin'...

garcam123's picture

I went to sea and was an apprentice baiter, after s couple of years......


I call bullshit on this report.  It's a clear fact the 80% of internet traffic is porn related.

I have 2 stunningly beautiful daughters who don't even think about having sex.

When I was their age I would have fucked a snake if I could grab it by the head!


I think the internet has fostered a turning inward for most people and they play out their fantasies with themselves and use erotic video to facilitate it.

Poor old me, It was a long time for me since my last lady, but damn if I didn't get lucky a few weeks ago!

There's nothin like the real think Baby!  Had a great time!  Still in the hunt too!

TheFulishBastid's picture

So would you say you are a Master Baiter now?

Smegley Wanxalot's picture

It's almost all porn, no matter what they call it:


. . . . . . Social Networks = porn

. . . . . . Online Video = porn

. . . . . . Search = porn

. . . . . . Other = porn

. . . . . . Email = mostly deleting porn spam


medium giraffe's picture

Social networks: cybersex / nude selfies

Email: cock jokes

Online video: who needs a 40 minute video?

Search: turn off safe filter

Online games: roleplay. or just watch. hi natasha. :)

Blogs: amature tits

Online radio: lesbian phone-in agony aunt podcast.  oh yeah

Online newspaper: www.tinfoilhats.something

Online magazines: surfing with the Heff

Other: wikipedia/penis fish.  that can't be real, surely


Oleander's picture

Penis fish- so called because they can enter the urethra- Ouch!  Ever seen a Penis Snake- very fucking freaky. I urge you all to search Penis Snake images. If you still use Farcebook it is a great image to post there.

John_Coltrane's picture

A more insightful survey would breakdown by gender.


Males:  Porn 80%  , Shopping for Guns and Motorcycles (20%)

Females:  Shopping for Clothes and Shoes (90%), Marriage Planning sites (10%)


Mad Muppet's picture

you got trashed...guess there's at least one guy here that spends 30% of his time buying guns and bikes.

Perfecthedge's picture

The contents of a womans magazine?

50% - "Oh darling, accept yourself.  Feel good about the way you are."

50% - Diets, Diet programs, more Diets. How to lose fat.

I guess the search volume from woman is similar (at least from what I observed from the only female living under this roof - the cat doesn't count, she only eats, shits and sleeps).