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McDonalds Has Longest Stretch Without Rising US Sales In History

Tyler Durden's picture


Back in April when McDonalds reported its fifth consecutive decline in US comp store sales, the longest in decades, maybe ever, the excuses came fast and furious: 'The U.S. has been difficult for them,” Jack Russo, an analyst at Edward Jones & Co. in St. Louis, said in an interview. "The weather has played a role, and I think the competition is a little bit sharper. We’ve seen better results out of Burger King and Wendy’s." "Harsh winter weather and “challenging industry dynamics” weighed on U.S. results, McDonald’s added. So only MCD was impacted by weather, not the comps? Mmmk. But more importantly, there was hope so one could just ignore the present and past:“The month of April is going to be slightly improved so there are some positives out there" according to Russo.

Then April came and went, and the much awaited rebounds failed to materialize as McDonalds US sales posted an unchanged month. Perhaps it was the weather's fault too?

However, what McDonalds will have a tough time explaining is why after almost hitting 'escape velocity' and nearly posting positive annual comps in the US, McDonalds just reported that May US comps once again dipped, declining by 1.0%, on expectations of a tiny 0.1% increase, thus cementing the longest period in our records database, a total of 7 months, in which McDonalds has gone without posting a single month of increasing US sales! We can't wait for the company to blame the blamy balmy, spring weather as the reason why nobody could afford a 99 cent meal.


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Mon, 06/09/2014 - 09:08 | 4836651 maneco
maneco's picture

That's good news for the health of Americans!

Mon, 06/09/2014 - 09:20 | 4836690 tarsubil
tarsubil's picture

Finally, some good news!

Mon, 06/09/2014 - 09:25 | 4836712 Headbanger
Headbanger's picture

Tylers:   Another glowing example of  the recovery in full bloom:


Yep.  And that's me too driving a 2002 car and a 2004 truck.

Mon, 06/09/2014 - 09:26 | 4836717 Georgia_Boy
Georgia_Boy's picture

Easy, all we need is a campaign to lower the minimum wage.

Mon, 06/09/2014 - 13:12 | 4837268 Badabing
Badabing's picture

the FED cant touch that!! They just can't manipulate the big mac index.

Mon, 06/09/2014 - 14:50 | 4837945 ZerOhead
ZerOhead's picture


Mon, 06/09/2014 - 11:44 | 4837168 Overfed
Overfed's picture

Sheeit, my DD is a 1985. I'll rebuild something from the '60s or '70s before I buy a car new enough to have cabin recording, satellite linkup, or an EDR.

Mon, 06/09/2014 - 15:16 | 4838055 Bunga Bunga
Bunga Bunga's picture

Don't worry, government will find ways to ban old cars as they already do in Europe: Have a 15 year old car? Sorry, you can't drive it into most cities because of emission standards.

Mon, 06/09/2014 - 14:11 | 4837717 JuliaS
JuliaS's picture

I have a 1992 Plymouth Acclaim. Far from the best car being made, but a beast nontheless. By now the paint has holes the size of dimes, but no rust anywhere. Good quality steel. Every door slams like a tank hatch. Heavy engine with a front wheel drive makes the car cut through snow like hot knife through butter. Absolutely love it. Sure, like anything American made it breaks constantly, but it's simple enough that most problems I can fix on my own. Radiator bew not long ago (real smart idea making pressure tanks out of plastic). But I'm reviving it as soon as I find the right part at the junk yard. Not giving up on that car.

Japanese and Korean cars are reliable and fuel efficient, but the metal. I can't stand the metal. Feels like a candy wrapper - like I could punch a hole through any of the doors with my bare fist. I'm a sucker for good quality shells and drive trains and my old Plymouth's got it... provided one knows how to mod it properly. What comes off assembly line is barely acceptable, but the good bits are there.

Mon, 06/09/2014 - 14:36 | 4837875 COSMOS
COSMOS's picture

Those Acclaims had a sweet V6 Mitsubishi engine in them, top quality piece of engineering that engine. I think it had DOHC not sure.  But yep a great car with that engine.

Mon, 06/09/2014 - 15:06 | 4838009 JuliaS
JuliaS's picture

The engine is indeed the best part. Mine came with a 2.5L K type Chrysler junk. It disintegrated on me, and I had it swapped for the 3.0 Mitsubishi in 2000. It's SOHC, not the DOHC version they manufactured for Dodge, but still a much better alternative to the stock. The power kick ripped my transmission from its mount once. I had to weld it back into place with reinforcements. The vehicle looks humble but it's a muscle car on the inside. I'll hold onto it for as long as I can keep finding replacement components.

Mon, 06/09/2014 - 14:34 | 4837866 COSMOS
COSMOS's picture

Ahhh so HB is Phil LeBeau hahahahahah....That explains everything, like why you hate yourself so much you are banging your head into the computer ;)

Mon, 06/09/2014 - 09:25 | 4836714 GetZeeGold
GetZeeGold's picture



I warned them not to raise the price of the McDouble.

Mon, 06/09/2014 - 10:08 | 4836865 NidStyles
NidStyles's picture

I think it had more to with people finally realizing that the switch to red and gold as their colors wasn't just a marketing move. 

Mon, 06/09/2014 - 10:08 | 4836871 ParkAveFlasher
ParkAveFlasher's picture

Should have made it into a McHalf.

Mon, 06/09/2014 - 10:44 | 4837004 Personality Disorder
Personality Disorder's picture

That's it exactly, from 1 to 1.50 so I quit eating there. Bean counters always kill a good thing.

Mon, 06/09/2014 - 10:59 | 4837053 Miffed Microbio...
Miffed Microbiologist's picture

Until Pink Slime becomes the main ingredient instead of the sneaked in filler.


Mon, 06/09/2014 - 09:24 | 4836704 pods
pods's picture

Well for starters they could drop the ghetto fab ad campaign (I'm Luvin' it) and bring back the clown?


Mon, 06/09/2014 - 09:46 | 4836786 kito
kito's picture

ghetto is where they make their money. ghetto folks dont want no stinkin cracker clown..............


and speaking of ghetto, is it a coincidence that their sales are falling along with the monthly SNAP stipend amount being distributed amongst mickey dees best customers??????

Mon, 06/09/2014 - 10:00 | 4836835 Osmium
Osmium's picture

I think they are missing the obvious reason sales are down.  The eCONomy is roaring.  When most everyone can afford to eat a nice steak, why would they choose pink slime?     /S

Mon, 06/09/2014 - 09:47 | 4836790 CloseToTheEdge
CloseToTheEdge's picture

“The television commercial has mounted the most serious assault on capitalist ideology since the publication of Das Kapital. To understand why, we must remind ourselves that capitalism, like science and liberal democracy, was an outgrowth of the Enlightenment. Its principal theorists, even its most prosperous practitioners, believed capitalism to be based on the idea that both buyer and seller are sufficiently mature, well informed and reasonable to engage in transactions of mutual self-interest. If greed was taken to be the fuel of the capitalist engine, the surely rationality was the driver. The theory states, in part, that competition in the marketplace requires that the buyer not only knows what is good for him but also what is good. If the seller produces nothing of value, as determined by a rational marketplace, then he loses out. It is the assumption of rationality among buyers that spurs competitors to become winners, and winners to keep on winning. Where it is assumed that a buyer is unable to make rational decisions, laws are passed to invalidate transactions, as, for example, those which prohibit children from making contracts...Of course, the practice of capitalism has its contradictions...But television commercials make hash of it...By substituting images for claims, the pictorial commercial made emotional appeal, not tests of truth, the basis of consumer decisions. The distance between rationality and advertising is now so wide that it is difficult to remember that there once existed a connection between them. Today, on television commercials, propositions are as scarce as unattractive people. The truth or falsity of an advertiser's claim is simply not an issue. A McDonald's commercial, for example, is not a series of testable, logically ordered assertions. It is a drama--a mythology, if you will--of handsome people selling, buying and eating hamburgers, and being driven to near ecstasy by their good fortune. No claim are made, except those the viewer projects onto or infers from the drama. One can like or dislike a television commercial, of course. But one cannot refute it.”  Neil Postman, Amusing Ourselves to Death

Mon, 06/09/2014 - 10:04 | 4836851 Spastica Rex
Spastica Rex's picture

Marketing is deception, and it works best with credulous consumers. Public education helps with the second part.

Mon, 06/09/2014 - 15:36 | 4838160 Freddie
Freddie's picture

TV and Hollywood is for retards.  You watch it then you support it - ALL of it.

Mon, 06/09/2014 - 13:27 | 4837544 Da Yooper
Da Yooper's picture

Be eaiser to read if you made a paragraph or 3

Mon, 06/09/2014 - 10:09 | 4836874 msmith9962
Mon, 06/09/2014 - 10:25 | 4836935 JRobby
JRobby's picture

Definitely need to bring back the clown. With the Joker's makeup. 

Mon, 06/09/2014 - 12:59 | 4837438 DaveyJones
DaveyJones's picture

or they could combine the two and have Ronald do drive bys

They could hire Cheech and Chong and remix Baskeball Jones - basketball clown, I gotta basketball clown

Tue, 06/10/2014 - 06:11 | 4839818 Kobe Beef
Kobe Beef's picture

@pods: once you go "24-7 Black", you never come back. Ask Haiti. Ask Detroit.

Mon, 06/09/2014 - 10:37 | 4836981 Jumbotron
Jumbotron's picture

We can't wait for the company to blame the blamy balmy, spring weather as the reason why nobody could afford a 99 cent meal.


That's because the 99 cent menu now starts at 1.29 and goes from there.

Mon, 06/09/2014 - 17:05 | 4838522 doctor10
doctor10's picture

In another few months the bright lights at MickeyD's will figure out "their" money, along with 90% of all other consumer "discretionary" income, has been flowing into health insureres coffers.

Mon, 06/09/2014 - 09:11 | 4836659 Cognitive Dissonance
Cognitive Dissonance's picture

"We the Obese" can only take so much unsaturated fat.

<"Let's create a happy meal for adults" - Marketing head to McDonald's CEO>

Mon, 06/09/2014 - 09:30 | 4836735 Georgia_Boy
Georgia_Boy's picture

Zoloft would have to be the prize.

Mon, 06/09/2014 - 10:26 | 4836943 JRobby
JRobby's picture

Lost the ability to walk or get behind the wheel to travel on down to McD's a long time ago. That friendly nieghbor that used to drive em down has lost the job, car repo'd.


etc. etc.

Mon, 06/09/2014 - 12:50 | 4837366 lincolnsteffens
lincolnsteffens's picture


The market for McD is fully saturated with saturated fats. All those poor folks that got the O Care $100 a month insurance they

found unusable until they pass the $5000 deductible can't afford McD any more. Unintended consequences.

Mon, 06/09/2014 - 09:12 | 4836662 Xibalba
Xibalba's picture

Bring back the McRib!

Mon, 06/09/2014 - 09:18 | 4836682 Cognitive Dissonance
Cognitive Dissonance's picture

Only this time instead of 540 calories and 29 grams of fat they should up the ante and go to 1,000 and 50.

<"I see your 1000 and 50 and raise you to 1,500 and 75." - Bugger Boy CEO>

The fat wars are here.

Mon, 06/09/2014 - 10:17 | 4836906 GetZeeGold
GetZeeGold's picture



Mmmmm....prefabbed pork slime!

Mon, 06/09/2014 - 10:27 | 4836948 JRobby
JRobby's picture


Mon, 06/09/2014 - 13:12 | 4837476 General Decline
General Decline's picture

Mmmmm. Fake bone bumps and painted on grill marks. Mmmmm

Mon, 06/09/2014 - 09:40 | 4836764 Colonel Klink
Colonel Klink's picture

But according to a University of Nebraska study, you're really eating restructured pig innards coated in salt, specifically tripe, heart, and scalded stomachs. Offal has become trendy thanks to the nose-to-tail movement and, to be sure, folks in countries like Mexico and Italy have no problem devouring things like tripe without a second thought.


Mon, 06/09/2014 - 09:44 | 4836781 CloseToTheEdge
CloseToTheEdge's picture

speaking of seconds..."8:58 We go to McDonald's. The woman in front of me in line spends more than five seconds contemplating her order. This infuriates me, "WHAT ARE YOU LOOKING FOR?? MC-SEABASS?? IT'S THE GODDAMN MCDONALDS'S MENU, IT'S BEEN THE SAME FOR 100 YEARS! IT'S ALL MCSHIT!JUST ORDER!”

Tucker Max, I Hope They Serve Beer in Hell

Mon, 06/09/2014 - 10:30 | 4836958 JRobby
JRobby's picture

MMMmmmmm McD breakfast! Cup of scalding coffee to delaminate your esophagus with that ball of fat SIR?!?!

Mon, 06/09/2014 - 09:50 | 4836800 smlbizman
smlbizman's picture

can i take ur order..yes, i would like 6 mcribs a large fry a chocolate mcflurry and i diet coke....

Mon, 06/09/2014 - 09:53 | 4836810 Colonel Klink
Colonel Klink's picture

<rides away on their hoveround dressed in sweatpants>

Mon, 06/09/2014 - 10:02 | 4836844 Spastica Rex
Spastica Rex's picture

I'd much rather have a bowl of good menudo than a Big Mac.

Mon, 06/09/2014 - 10:11 | 4836883 NidStyles
NidStyles's picture

I second this, but I prefer the Filipino version. 

Mon, 06/09/2014 - 10:18 | 4836913 Spastica Rex
Spastica Rex's picture

You responded to me in an agreeable way. Are you OK?

Mon, 06/09/2014 - 09:12 | 4836664 SheepDog-One
SheepDog-One's picture

Raymond? Let me tell you something, McDonalds sucks.

Mon, 06/09/2014 - 09:31 | 4836737 Tortuga
Tortuga's picture

Let me inform you of something, Sheepdog.

When we hit the beach after a deployment overseas, we didn't rush home for argula and geek salad, with a dash of balsic, or a fine sit down resturant and order broccoli chicken with a side of snowpeas and cabbage, or hit the kfc baked chicken.

No sir, 400 enlisted men and a few non hoity toity officers qued up at Micky dees and chowed down.

I skoff at your "McConalds sucks"!

Mon, 06/09/2014 - 09:41 | 4836766 Colonel Klink
Colonel Klink's picture

'Murika....FUCK YEA!

Mon, 06/09/2014 - 09:42 | 4836767 fonzannoon
fonzannoon's picture

I usually get pizza after I hit the beach. Or sometimes a salad does work after the beach. I mean you are in the sun all day and hopefully playing volleybal or something. Ideally you want to go healthy after the beach.

Mon, 06/09/2014 - 09:51 | 4836807 kridkrid
kridkrid's picture

Let me see if I'm following you here... a bunch of enlisted guys who have been sold (admittedly, they may not all have bought... but the lies are being sold) a pile of propaganda more than a mile high, poisoning their minds and through their actions, their souls, return from those tours ready to poison their bodies with more lies like, "here... eat this... this is FOOD and you're lovin it"? Shocked.

Mon, 06/09/2014 - 09:54 | 4836813 Colonel Klink
Colonel Klink's picture

Ding, ding, ding.....irony of the day.

Mon, 06/09/2014 - 09:56 | 4836822 fonzannoon
fonzannoon's picture

Let's go easy. This could have been decades ago. I presume the food served at MCD's in the 70's or whatever was of a higher quality. 

Mon, 06/09/2014 - 10:16 | 4836908 Colonel Klink
Colonel Klink's picture

Agreed Fonz, in the above story possibly, but you know it happens everyday since McDonalds et. al. are well placed at even temporary bases.

Mon, 06/09/2014 - 10:27 | 4836945 ParkAveFlasher
ParkAveFlasher's picture

I'm sure they keep some of that 70's stock on -hand to shim uneven tables, hold doors open, scrub the steel worktops, etc.  It's really handy stuff.

Mon, 06/09/2014 - 10:43 | 4837002 insanelysane
insanelysane's picture

The returning soldiers deserve a nice steak fry not McDs.  Took daughter to Texas Roadhouse after her graduation from boot camp.

Mon, 06/09/2014 - 11:35 | 4837163 Wannabee
Wannabee's picture

My son's 8th grade science teacher has an unwrapped Twinkie hanging from the ceiling. Been there 10+ years. Looks like it came out wrapper yesterday.

Mon, 06/09/2014 - 13:01 | 4837446 ParkAveFlasher
ParkAveFlasher's picture

That teacher has the right idea, methinks. 

Mon, 06/09/2014 - 13:18 | 4837508 General Decline
General Decline's picture

Like I tell my kids... If bugs won't eat it, neither should you.

Mon, 06/09/2014 - 13:25 | 4837535 DaveyJones
DaveyJones's picture

is this anything like those pigs who won't eat the GMO corn?

Mon, 06/09/2014 - 16:15 | 4838327 Colonel Klink
Colonel Klink's picture

We know that the two legged American variety do!

Mon, 06/09/2014 - 11:04 | 4837068 Tortuga
Tortuga's picture

I appreciate you got my 6, fonz.

Not necessary though. It don't mean nothing.

If it ain't the faux 01%'ers it's the 47% that is disrespecting homage and good memories of 'merican food!



Mon, 06/09/2014 - 10:49 | 4837019 Kprime
Kprime's picture

aaaahh, we may just have found the underlying causation of PTSD.

Mon, 06/09/2014 - 10:59 | 4837055 Tortuga
Tortuga's picture


What a torrential minus party.

Was it the disrespect to argula or the devotion to that most fantastical invention, the Big Mac.


Mon, 06/09/2014 - 09:13 | 4836665 hegemony
hegemony's picture

Where else are you going to put your money? Yield, price appreciation, PRICELESS

Mon, 06/09/2014 - 10:15 | 4836900 intric8
intric8's picture

I prefer burger king. Maybe im partial because i worked there for my first summer job. Plus its one of the few times i can have things my way.

Mon, 06/09/2014 - 10:27 | 4836942 kridkrid
kridkrid's picture

I also worked at the BK Lounge (what we called it). Third job after mowing lawns and delivering the newspaper. If you got stuck on fries, teenage acne would do a number on your forehead for the next 4 or 5 days. Of course, it was either that or deal with sub-human customers. The best job was "expeditor".

Mon, 06/09/2014 - 09:13 | 4836666 Tabarnaque
Tabarnaque's picture

Don't you tell me that McDonalds doesnt put seasonal adjustments in their MacNumbers?! They should learn the trick from the BLS and quickly turn a negative number into a positive one.

Mon, 06/09/2014 - 09:19 | 4836686 philipat
philipat's picture

They're already doing that. It's called non-GAAP accounting. Because you can't handle the truth.....

Mon, 06/09/2014 - 10:35 | 4836971 JRobby
JRobby's picture



Mon, 06/09/2014 - 09:14 | 4836668 JenkinsLane
JenkinsLane's picture

In London the US burger chains are dying on their arses. For the young it's all about

peri peri chicken these days, first popularised by Nandos. Also, whether correctly or not,

chicken is viewed as more healthy, and probably upmarket, than burgers.


Mon, 06/09/2014 - 09:39 | 4836763 Typing Typer
Typing Typer's picture

Well good on them, I certainly hope everyone abandons this fatty lard garbage the "fast food" chains puke out year after year.

After living in Asia for 5 years I came back at a very slim weight, then I starting taking these junkie "restaurants" up on their offers for blubber disguised as food. When I finally learned all the nutrition ratings for all the chains, only then did I find how each of their offerings was packed with artificial fat!

I grew fat as hell, I have most of it off now but I still have some more to go. I mean a little piece of chicken in a wrap should be around 120 calories, at Wendy's it's 450! And a "bean" burrito? Please, a cup of beans has one half of a gram of fat, about 60 calories. But at Taco Bell? 500 calories! And .99 cents for that little lardo, so you think it's a great deal but you're basically sucking out of the cooking oil bottle the whole time.

I never thought this garbage was actually healthy, but when "chicken", "beans" and even fake Taco Bell "beef" are not what they are represented as, well that is why everyone is getting fat as hell, so corporate greed can rake in millions on lies about what they are actually selling to you.

Anyway, I make all my own food now, and now the food I eat is actually what it really appears to be, and surpise, I'm not fat anymore.

Good riddance to "fast food" I say.

Mon, 06/09/2014 - 13:30 | 4837555 DaveyJones
DaveyJones's picture

you're on to something

can you imagine if we actually valued food by nutrition and not weight (poetic since that's the outcome)


Tue, 06/10/2014 - 03:46 | 4839763 kareninca
kareninca's picture

The Taco bell bean burrito has 370 calories (maybe you're getting a fancy version).  And it is most definitely not 99 cents; it is $1.39.

99 cents was the good old days.  Though I remember when they were 59 cents.

Mon, 06/09/2014 - 09:14 | 4836669 101 years and c...
101 years and counting's picture

people can afford the 99cent sandwich.  and now realize they can get 3 sandwiches for $3 or 1 big mac for $4.

Mon, 06/09/2014 - 09:22 | 4836684 all-priced-in
all-priced-in's picture

The $.99 McDouble is now $1.19 - no inflation here -


Actually the McDouble is not a bad tasting burger - a 390 calorie burger once in a while is not going to hurt you that much.



Mon, 06/09/2014 - 09:25 | 4836715 pods
pods's picture

Taco bell is even healthier. Mainly due to the lower residence time in your system.


Mon, 06/09/2014 - 09:42 | 4836770 Colonel Klink
Colonel Klink's picture

Ah Taco Hell, that gastroenterological delight!

Mon, 06/09/2014 - 10:04 | 4836846 all-priced-in
all-priced-in's picture

Their $.99 (crunchy or soft) taco is now $1.19 same increase / price as a McDouble.

 I eat Taco Bell once a month - sometimes twice - 170 calories per crunchy taco.

Hard to fuck up a couple crunchy tacos - which is what I get & their ice tea is actually pretty good - but their soda is always flat.

If you want good Mexican food you will not find it at Taco Bell - but when I only have 20 minutes to spare it becomes an option.




Mon, 06/09/2014 - 10:08 | 4836863 Colonel Klink
Colonel Klink's picture

"Hard to fuck up a crunchy taco"

Just start with GMO corn meal from Monsanto, pink paste from Cargill, cheese from Kraft, ecoli lettuce from Mescans shitting in the fields...Mmmmmm!

Mon, 06/09/2014 - 10:15 | 4836899 NidStyles
NidStyles's picture

Exactly, I would rather spend the time everynight making my lunch rather than eat that garbage. Any other reason to eat it is an excuse for laziness.

Mon, 06/09/2014 - 11:31 | 4837150 all-priced-in
all-priced-in's picture

True - but I still don't care that much - I limit fast food to once in a while. 

I recall after a hurricane blew through Houston - it was the next morning and power had not been restored in many places. 

Local TV stations out interviewing anyone that they could -

Several stories made me sick -

We needs some help out here - my babies don't got no food - Mc'Ds ain't open.

It is a small view into the cluster fuck that will be when something more than a 1 day power outage hits a large part of the country.




Mon, 06/09/2014 - 11:56 | 4837240 Colonel Klink
Colonel Klink's picture

No worries here.  This is fight club, I have to trash the shit slinging, satanic multi-nationals.

Mon, 06/09/2014 - 10:47 | 4837008 Hulk
Hulk's picture

Works better than Osmo prep !!!

Mon, 06/09/2014 - 09:31 | 4836736 kridkrid
kridkrid's picture

that's not hamburger that you're tasting. While you may be right... it may not taste bad and once in while there is no lasting harm from eating crap, the fact that the chemically created and enhanced "taste" comes from a lab in New Jersey should suffice in keeping you away from McDonalds. There are about 1000 other reasons to not give money to McDonalds, I just wanted to reply to your, "not a bad tasting burger" comment.

Mon, 06/09/2014 - 10:02 | 4836845 Colonel Klink
Colonel Klink's picture

Like firing employees for doing the right thing?  Just to mention one from the 1000 reasons.

Mon, 06/09/2014 - 09:15 | 4836673 hegemony
hegemony's picture

oH AND FEDS bULLARD SAYS "INFLATION IS NOW RISING."  What could possibly go wrong

Mon, 06/09/2014 - 09:18 | 4836676 all-priced-in
all-priced-in's picture

"Bring back the McRibb."



Best tasting snout and tail you will ever find.





Mon, 06/09/2014 - 09:27 | 4836720 pods
pods's picture

Think smaller, and more legs.

Mon, 06/09/2014 - 09:38 | 4836757 Tortuga
Tortuga's picture

api, I love the snout and tail of mcrib.

I always looked upon the mcrib as re-hypothecated potted meat (that's a little can of animal leftovers), and enjoyed it with onion rings and extra au jus!



Mon, 06/09/2014 - 09:22 | 4836683 ebworthen
ebworthen's picture

Well, they stopped being McDonald's.

I want $1 Egg McMuffin and a .50 cent black coffee, not a MochaFrappiLatte with a McSteak Cheese-Sausage-Bacon Biscuit for $5.99.

Get rid of the fancy pants coffee and 300 menu items, get back to basics, and stop ripping off your employees and customers.

Mon, 06/09/2014 - 09:20 | 4836693 overmedicatedun...
overmedicatedundersexed's picture

look , a tip to mcd's, let the customer run a tab, and sales will sky rocket. really not that hard. never collect the tab, and sales to da moon. create a CMO on the tabs, and profit's take offf...

Mon, 06/09/2014 - 09:26 | 4836695 williambanzai7
williambanzai7's picture

This explains why they are in the middle of their longest stretch of raising prices in Hong Kong.

And it is very sneaky how they do it.

They raise the price on one thing like Macs and compensate by lowering briefly on another.

Which then gets jacked back up later.

I am annoyed because they merely changed the name of the grilled chicken salad and bounced the price up.

Mon, 06/09/2014 - 09:41 | 4836765 kridkrid
kridkrid's picture

Here's the trick that I've noticed at the grocery store... price something as 2 for 1 for some period of time and then drop the 2 for part. I used to buy a York Peppermint Patty from time to time. They would cost $.50. Then for a spell they would go for 2 for $.75... a couple of weeks, maybe. Then one day... $.75 each. Same thing repeated at $.99 and then $1.19. Over the course of maybe 3 years the price when from fiddy cent to a buck nineteen. I see this a lot in produce as well. Cartons of strawberries, 2 for $3.99. Last week it was 2 for $7.00. I know what's next. There may only be 14 strawberries in the container. fiddy cent per strawberry. fuck the cup, put it in my hand.

Mon, 06/09/2014 - 10:38 | 4836986 Pinktip
Pinktip's picture

Do not confuse calories with nutrion............

A calorie is no different than a is an energy measurement.

Take in  more calories than you burn, you store it in fat.

Take in low nutrient food and your constantly hungry, craving more because your startving your self of nutrition.


Mon, 06/09/2014 - 10:15 | 4836905 hardmedicine
hardmedicine's picture

William Banzai!  I am shocked SHOCKED, that you eat at mickey d's


Mon, 06/09/2014 - 10:25 | 4836925 williambanzai7
williambanzai7's picture

Try finding a grilled chicken salad (or a salad that is safe) anywhere in China other than in a 5 star restaurant or Starbucks clone and you will understand.

In deep Asia you always think twice before you eat raw food.

Mon, 06/09/2014 - 09:23 | 4836701 markar
markar's picture

Bearish for pink slime

Mon, 06/09/2014 - 09:24 | 4836703 Spungo
Spungo's picture

"Think smaller and more legs"

Mon, 06/09/2014 - 09:24 | 4836705 _ConanTheLibert...
_ConanTheLibertarian_'s picture

The fat are literaly full?

Mon, 06/09/2014 - 09:25 | 4836709 FredFlintstone
FredFlintstone's picture

When your business model is based on slowly killing your clientele, what do you expect?

Mon, 06/09/2014 - 09:26 | 4836718 orangegeek
orangegeek's picture

nicknames for McDonalds when we were kids:


Phil McCracken's





anyone know of others?

Mon, 06/09/2014 - 09:36 | 4836751 Mr Pink
Mr Pink's picture

I must be old, I remember when we called it "The Golden Arches"

Mon, 06/09/2014 - 09:50 | 4836804 Colonel Klink
Colonel Klink's picture

You must be, because the arches have fallen and the only thing golden is your years.

Mon, 06/09/2014 - 11:12 | 4837091 Gregor Samsa
Gregor Samsa's picture

Rotten Ronnies

Mon, 06/09/2014 - 09:27 | 4836722 The Most Intere...
The Most Interesting Frog in the World's picture

The franchisees gotta be getting hammered....

Mon, 06/09/2014 - 09:32 | 4836738 Seasmoke
Seasmoke's picture

I'm loving it. 

Mon, 06/09/2014 - 09:36 | 4836749 tommylicious
tommylicious's picture

love those antibiotic & hormone packed patties!

Mon, 06/09/2014 - 10:07 | 4836853 Jorgen
Jorgen's picture

I'm loving their declining sales, too...:-) Their business model is bad for people's health and for the environment.

Mon, 06/09/2014 - 09:43 | 4836777 TrumpXVI
TrumpXVI's picture

In my own lifetime I have witnessed the rise and fall of McDonalds.

Mon, 06/09/2014 - 09:45 | 4836784 NEOSERF
NEOSERF's picture

I don't know, if you keep filling out their surveys, you can get free quarter pounders for months...

Mon, 06/09/2014 - 09:47 | 4836791 NoWayJose
NoWayJose's picture

About three years ago, you could get a double cheeseburger for $1.  Then they removed a slice of cheese and called it a McDouble.  You could get one of those for $1 up until last year, when the price jumped to $1.29.  Now you get a regular cheeseburger for $1.  Prices for fries and drinks are now way up.  Bought a medium fry the other day and with tax it came to over $2.  Any big sandwich meal is going to set you back $8.  While $8 used to get you food at an Applebee's or Buffalo Wild Wings type of restaurant, even those are taking $12 or more out of your wallet.  What I find hardest to believe is how busy these mid-scale restaurants are (at times).  It's a mini version of the wealth effect - the poor can no longer afford even McDonalds, while the better off (stawks) have no problem eating regularly at the Cheesecake Factory... 

Mon, 06/09/2014 - 09:51 | 4836805 yogibear
yogibear's picture

They'll keep raising prices until people stop going. Maybe people are at that point.

Buffalo Wild Wings seemed very expensive. 

Wall Street loves rising prices.

Mon, 06/09/2014 - 11:53 | 4837227 plane jain
plane jain's picture

I think that $8 price point is key.  

Lots of places here you can eat at a table with a waiter for around $8 if you don't order a drink.  And you get real food.  

My fave is a family owned Polish place.  Good food...$8 gets you a half sandwich w/soup or salad, or you can get soup and salad for $7.  Did I mention it is good made from scratch soup? Chicken dumping, Hungarian meatball, ham and bean, one with beef and cabbage in tomato I can't remember the name of...

McD's food is crap.  Why pay $8 for crap when you can eat so much better?  Hell, you can get real food at Chipotle, Potbelly, Pei Wei, Panera, etc. if you only have chains.

Mon, 06/09/2014 - 09:49 | 4836795 stutes33
stutes33's picture

Why is this surprising? They need to change with the times and they will or wont.  If they dont, sales/ revenues will continue to decline. Weather has nothing to do with this.  People are eating healthier and McD's doesnt fit that bill. 

Mon, 06/09/2014 - 09:51 | 4836796 yogibear
yogibear's picture

Go to KFC and you'll see a family meal of 20 pieces for over $40. Price-sales destruction. I see a number of fast-food locations opening and then closing. Walk out of a Chipolte and it's easy to spend $15. How about those chicken wings for $1.70 each. People are being pressured from rising prices.

Mon, 06/09/2014 - 10:22 | 4836924 all-priced-in
all-priced-in's picture

We gave up on KFC years ago - it must have been 10 years since we ate there -

They came out with "boneless" chicken a while back - we figured WTF it is worth a shot.

We go in and try and order - and the person behind the counter tells me they are OUT OF CHICKEN.


I figure she means they are out - but cooking some more - so I ask how long will the wait be -

She tells me - with a straight face - maybe tomorrow!

We left and will never go back -



Mon, 06/09/2014 - 10:25 | 4836936 insanelysane
insanelysane's picture

Wifey is a McDs junkie but it is impossible to justify a $30+ family meal there.  The food is crap and I can grill burgers, fry some onions, and have a tasty meal for much less while playing some can jam with the kids.  Can't wait till they raise min wage to $15/hr and McDs and the other places will have to close.

Mon, 06/09/2014 - 10:26 | 4836938 Gimp
Gimp's picture

Last time I ate at KFC (6 years ago) for lunch - spent afternoon on the procelain throne. Never again.

Mon, 06/09/2014 - 09:53 | 4836811 TheFreeLance
TheFreeLance's picture

All the locations near me have crazy long hours 5am - to midnight for most, one is open 24 hours. Tells you labor costs must be near zero and that even a couple sales per hour must be enough. Or at least a rational operation would run that way.

But McD's is not rational. I bet they lose money most hours they are open but are too prideful to close, say, at 10pm. I bet SOME locations make money on 6am construction crews, but no way most. Less is more -- if they cut hours, paired back the menu, and cut prices they could start making money again.

Mon, 06/09/2014 - 10:01 | 4836840 Incubus
Incubus's picture

I can get away with eating a meal of total shit once and a while, but when I can afford one of those, I'd rather eat better junk foods.


I like having abs.

Mon, 06/09/2014 - 10:01 | 4836842 the not so migh...
the not so mighty maximiza's picture

i like going to mcky d's to look at those young teenage girls in those tight uniform pants

Mon, 06/09/2014 - 10:32 | 4836961 MsCreant
MsCreant's picture

You like em big! Wrapped in polyester! Now that is a paraphelia!!

Mon, 06/09/2014 - 10:03 | 4836848 HughJanus
HughJanus's picture

"Gizza (mc)Job. I can do that."

Jimmy "Yosser" Hughes

Mon, 06/09/2014 - 11:04 | 4837071 Winston Churchill
Winston Churchill's picture

+100 for the "Boys from the Black Stuff" ref.

Mon, 06/09/2014 - 10:06 | 4836859 SystemOfaDrown
SystemOfaDrown's picture

McDonald' need to accept Food Stamps so their employees can eat there - Problem solved!

Mon, 06/09/2014 - 10:10 | 4836879 Froman
Froman's picture

If they stated accepting WIC, SNAP (Food Stamps) or other forms of governemnt EBT they would post gains almost immediately since approximately 45% of the U.S. population is currently on Food Stamps. 

Mon, 06/09/2014 - 10:28 | 4836952 all-priced-in
all-priced-in's picture

Many McD's accept EBT - very few restrictions on what it can be used for.

I saw a guy buy a car battery at AutoZone using his EBT card.  

In Michigan McD's even accepts food stamps (SNAP)




Mon, 06/09/2014 - 15:59 | 4838263 Freddie
Freddie's picture

They all do now.  I think most fast food places do.  This happened about a year ago.   The local place I went for lunch once and a while is up $1.00 and the food quality dropped.  This brought it to $11.53!  I was only going maybe once a week before.

Food inflation is really kicking in hard now.

Mon, 06/09/2014 - 10:29 | 4836956 MsCreant
MsCreant's picture

47 million which is not 45% of the population, but yeah, they would post some gains. Might become known as a McD card...

Mon, 06/09/2014 - 10:39 | 4836991 Kprime
Kprime's picture

47 million households.

Mon, 06/09/2014 - 10:55 | 4837036 MsCreant
MsCreant's picture

This says "Americans." 20% of households.

Mon, 06/09/2014 - 11:41 | 4837197 Froman
Froman's picture

You are right MsCreant...saw the 47mm number and added a percent on it..DOH!  Thanks for correcting it.

Mon, 06/09/2014 - 10:20 | 4836910 tony wilson
tony wilson's picture


yes you


i can see you typing away in your underpants knickers.

customer do you like cheap meats burgers.

is price point important

would you eat babies and the homeless and victims of satanic ritual abuse if the price point is good.

your doing it already suckers.

you mules think i'm kiddin.


you are eating yourselves.

babies and body parts are used to power hospitals

fizzy drinks and soups have aborted babies in.

eat,drink consume

feel refreshed

Mon, 06/09/2014 - 10:19 | 4836915 mijev
mijev's picture

And yet somehow the MCD's board saw fit to award the CEO and the outbound CEO multi million dollar salary raises and bonus packages. For what? McDonalds has introduced maybe one new product in the last couple of years. Wow, a new salad dressing. What an innovative move. They don't need a fucking CEO. A monkey could do that job. Then they could split up the million dollar executive packages and increase the minimum wage. Cocksuckers.

Mon, 06/09/2014 - 10:23 | 4836927 hardmedicine
hardmedicine's picture

You missed the memo passed out to the lucky sperm club...... CEOs are not for working they are for keeping the wealth in the club.  Silly man


Mon, 06/09/2014 - 10:29 | 4836955 insanelysane
insanelysane's picture

Cue the George Carlin bit where he says "It's a club and you're not fucking in it."

Mon, 06/09/2014 - 10:20 | 4836920 hardmedicine
hardmedicine's picture

Hey, when I can go to the carniceria and have 4 ounces of milanesa freshly cut at 1.15 sauteed in 3 minutes to perfection over a fresh made chewy torta .50

round it out with .10 cheese and veggies..... good LORD i'm getting hungry....


point being 1.75 awesome burger ! I haven't been to McDonalds since the early 90's.  Then it was about I don't fit in with their demographic.... now it is about health and taste. 

Mon, 06/09/2014 - 10:23 | 4836930 Gimp
Gimp's picture

Simple - average sheeps disposable income has dropped significantly in past six years as all prices rise - there is change but no one said you would like it...

Mon, 06/09/2014 - 10:26 | 4836940 MsCreant
MsCreant's picture

Maybe America gets it that the food is made from chemicals, sugar, and fat and that it is bad for you?


Nevermind, carry on.

Mon, 06/09/2014 - 10:43 | 4836997 mijev
mijev's picture

Since when is fat bad for you? That particular line of BS came from when policticians and economists invaded the health food realm (before moving onto how humans are heating up the the climate). Fructose is what kills.

Mon, 06/09/2014 - 11:00 | 4837052 MsCreant
MsCreant's picture

Fat in combination with sugar IS BAD FOR YOU. Healthy fats (olive oil, coconut oil, fats in fish, even the fat in grass fed beef) with a low glycemic load is good for you, I agree. Not McD's meals. Coke, bread, sugar fries, make anything about that fat that could have been good for you a ticking health bomb. It is the ratio of "what" you eat with "what" that is deadly.

Tue, 06/10/2014 - 01:27 | 4839670 monad
monad's picture

BAD always: sugar, salt, fat, in that order. Can't live without 'em...

BAD in excess: carbs. Can't live without 'em...

Always GOOD: protein, leafy veggies, Omega fatty acids. Eating meals at set times: breakfast, lunch, dinner, so if you are starving you can hang on til your next scheduled feeding. 

Get a scale & use it consistently. Count your calories. Over time plot weight v. calories to determine your optimal personal calorie intake. After that, eat what you want, consistently within your range. Veggans are mostly skinny, and though its protein deficient its cheap. Add hard cheeses and its stable, indefinitely.

My dog loved fast food cheeseburgers. He would spit out the pickles... But he wouldn't eat McDonald's cheeseburgers, tried 3 different locations in 2 states. I would feed that to pigs... maybe.

Mon, 06/09/2014 - 10:28 | 4836951 disabledvet
disabledvet's picture

"Price wars."

If they start pricing locally you could see a big collapse in transportation.

It's really not that hard to make bagels.


Ten cent coffee? I really don't see the problem.

Mon, 06/09/2014 - 10:37 | 4836979 monad
monad's picture

Why? Thats easy. Because its no longer profitable to be profitable on paper. You have to pay more taxes. Da rent is too damn high. Cook the damn McBooks, Arthur! The market is disconnected from reality anyway, no reason to worry about shafting the shareholders...

Mon, 06/09/2014 - 10:38 | 4836988 Zadig
Zadig's picture

I don't understand why anyone eats fast food, especially Mcdonalds. 

The thought of spending $5+ for their special blend of cancer and diabetes when you can go into a supermarket and get a pound of raw vegetables, fruit, and grilled meat for the same price is mind boggling.  The supermarket is probably quicker too. 

Mon, 06/09/2014 - 10:43 | 4837000 Calculus99
Calculus99's picture

I'm still a buyer, the £1.49 Double Cheese Burger is a good deal here in the UK, but check out the crazy prices on some of their 'premium' products, premium shite more like.

Mon, 06/09/2014 - 11:01 | 4837056 Dre4dwolf
Dre4dwolf's picture

If McDonalds offered "real food" they would do better, people are getting tired of the synthetic Big Mac.

Where are the triple Decker baconators?

O right, at wendys.


How Can McDonalds compete with that?

Mon, 06/09/2014 - 11:02 | 4837063 pragmatic hobo
pragmatic hobo's picture

where will mcd, and for that matter the entire dow, be without share buybacks?

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