This page has been archived and commenting is disabled.

Social Media Advertising A Dud: 62% Of Americans Say "Social" Ads Have No Impact On Purchasing Decisions

Tyler Durden's picture


One of the great "paradigms" of the New Normal tech bubble that supposedly differentiated it from dot com bubble 1.0 was that this time it was different, at least when it came to advertising revenues. The mantra went that unlike traditional web-based banner advertising which has been in secular decline over the past decade, social media ad spending - which the bulk of new tech company stalwarts swear is the source of virtually unlimited upside growth - was far more engaging, and generated far greater returns and better results for those spending billions in ad bucks on the new "social-networked" generation. Sadly, this time was not different after all, and this "paradigm" has also turned out to be one big pipe dream.

According to the WSJ, citing Gallup, "62% of the more than 18,000 U.S. consumers it polled said social media had no influence on their buying decisions. Another 30% said it had some influence. U.S. companies spent $5.1 billion on social-media advertising in 2013, but Gallup says "consumers are highly adept at tuning out brand-related Facebook and Twitter content." (Gallup's survey was conducted via the Web and mail from December 2012 to January 2013. The survey has a margin of error of plus or minus 1 percentage point.)

In a study last year, Nielsen Holdings NV found that global consumers trusted ads on television, print, radio, billboards and movie trailers more than social-media ads.


Gallup says brands assumed incorrectly that consumers would welcome them into their social lives. Then they delivered a hard sell that turned off many people.


More recently, changes in how Facebook manages users' news feeds have hindered brands' ability to reach their fans. Rather than a largely chronological stream, Facebook now manages the news feed to feature items it thinks users will want to see.


The result: Brands reached 6.5% of their fans with Facebook posts in March, down from 16% in February 2012, according to EdgeRank Checker, a social-media analytics firm recently acquired by Socialbakers.

One case study:

Indian Road Cafe in New York City estimates it spent about $5,000 on Facebook ads, and its page now has about 13,000 fans. "But the return is really disappointing," says co-owner Jason Minter. "Unless you spend to boost a post, you only reach 300 to 400 people. I've certainly noticed the loss of organic reach. You spend all this time, and unfortunately, the return is not there." Mr. Minter says the restaurant still uses Facebook, but in a more targeted way, and is looking to a new website and other digital marketing approaches rather than building up the Facebook audience.


In May 2013, Ritz-Carlton Hotel Co. bought ads to promote its brand page on Facebook. After a few days, unhappy executives halted the campaign—but not because they weren't gaining enough fans. Rather, they were gaining too many, too fast "We were fearful our engagement and connection with our community was dropping" as the fan base grew, says Allison Sitch, Ritz-Carlton's vice president of global public relations.


Today, the hotel operator has about 498,000 Facebook fans; some rivals have several times as many. Rather than try to keep pace, Ritz-Carlton spends time analyzing its social-media conversations, to see what guests like and don't like. It also reaches out to people who have never stayed at its hotels and express concern about the cost.


Ritz-Carlton illustrates a shift in corporate social-media strategies. After years of chasing Facebook fans and Twitter followers, many companies now stress quality over quantity. They are tracking mentions of their brand, then using the information to help the business.

"Quality over Quantity" means the days of blindly scrambling to gain followers no matter the cost, are over.

"Fans and follower counts are over. Now it's about what is social doing for you and real business objectives," says Jan Rezab, chief executive of Socialbakers AS, a social-media metrics company based in Prague.


When many companies joined Facebook in the late 2000s, they used it as another brand website where they provided links, contact information and monitored consumer gripes. Then, they got caught up in the numbers game, trying to rack up raw masses of fans and followers, believing they were building a solid marketing channel. But that often wasn't the case.

There is the engagement issue. But the main reason behind the growing disappointment with social media advertising is what we explained back in January in "It's A Click Farm World: 1 Million Followers Cost $600 And The State Department Buys 2 Million Facebook Likes" - in short, pervasive click fraud and fake followers, the scourge of any advertising IRR analysis.

Another reason companies are looking beyond fan numbers is that the numbers are easily gamed. Researchers say many fans are fake, or automated, accounts designed to inflate numbers.


Italian security researcher Andrea Stroppa says he found a new breed of sites offering Facebook fans or Twitter followers for pennies. In experiments, Mr. Stroppa paid 42 cents for 700 retweets and seven cents for 100 likes on a Facebook post.

For now, however, companies stumped for revenue leads are still using social media: "while companies are adjusting their social-media strategies, they continue to advertise on Facebook. First-quarter net income nearly tripled at the social-network on a 72% increase in revenue."

In other words the social-media ad spending model still works for some, like the Facebooks of the world: those who pocket the ad spend. As for the companies who do the actual spending - not so much.

Still, with the deteriorating finances of the US consumer directly impacting the discretionary spending vertical, one thing is certain: as companies become increasingly more cash strapped their ad budgets will dwindle, which in turn will impact how much money is allotted to the "New advertising paradigm", and sooner or later ad purchasing managers will revert to old and familiar forms of advertising using legacy media.

What this means for the generation of social media companies, still incubate in private at stratospheric valuations or going public assuming virtually unlimited (ad revenue) growth is still unclear, but is hardly optimistic. Because once the ad spending plateaus and reverts to a downward trendline as seen in virtually all other ad models, the current infatuation with "eyeballs" will end with a bang, as it did over a decade ago. Because while everything else changes, it never is diferent this time.


- advertisements -

Comment viewing options

Select your preferred way to display the comments and click "Save settings" to activate your changes.
Mon, 06/23/2014 - 08:46 | 4885078 RadioactiveRant
RadioactiveRant's picture

So.... I should buy FB, TWTR?

All news is good news.

Mon, 06/23/2014 - 09:17 | 4885162 Pladizow
Pladizow's picture

They are a hinderance and i make a mental note not to buy from a pestering source!

Mon, 06/23/2014 - 09:24 | 4885183 knukles
knukles's picture

My sentiments exactly.
I even tell the political phone callers "Thank you for the call in the middle of (dinner, taking a dump, whatever) so you can put me down for NOT voting for Goat..  because of your annoying calls.  And I mean it."
Same with regular ads.
I'll usually NOT buy the crap.

Mon, 06/23/2014 - 09:50 | 4885276 RevRex
RevRex's picture

Meaningless poll, as only 5% of Americans think they are of less than average intelligence.

Mon, 06/23/2014 - 10:53 | 4885519 French Frog
French Frog's picture

My feeling is that many of those 62% have no idea that they are already so conditionned and don't realise that Ads actually influence their purchasing decisions in ways too subtle to notice.

Ignorance is bliss as they say...

Mon, 06/23/2014 - 12:07 | 4885811 mmanvil74
mmanvil74's picture

The power of social media does not favor large brands, it favors real people that have personal connections and tight groups of personal followers because they are recognized and trusted in their circles.  

Social media isn't about "branding" its about people, which is why large companies are frustrated with social media.  

I expect social media to help bring down the centralized hierarchy of multinational globalism, and replace it with decentralized referral networks and community based trading hubs.

Mon, 06/23/2014 - 09:24 | 4885184 Top Gear
Top Gear's picture

What is social media, and who uses it?

Mon, 06/23/2014 - 09:41 | 4885247 RadioactiveRant
RadioactiveRant's picture

Kids, those most likely to be unemployed. Marketing men chasing the debt dollars.

Mon, 06/23/2014 - 09:53 | 4885275 fx
fx's picture

the so-called social media are not social at all. quite the opposite. cultivating group pressure, mobbing and herd-behavior.

oh and by the way, those 62 %: Are these the same 62% who think that their opinions are not shaped by the daily bombardment with misleading half-truths, lies and propaganda by big media? the same 62% who think that they have nothing to hide and therefore, need not care about big brother#s invasion of their privacy?

Looks like that. self-perception is a beast sometimes....

Mon, 06/23/2014 - 09:51 | 4885290 RevRex
RevRex's picture

I once signed up for Facebook trying to hook up with some young pussy after I retired from work....  It was good and fresh, and I never came down with any stds afterwards.....

Mon, 06/23/2014 - 10:34 | 4885454 HardAssets
HardAssets's picture

I avoid them.

The spying is bad enough, those guys are in your face with it and you'd have to be a moron to voluntarily go along with it.


Mon, 06/23/2014 - 11:25 | 4885639 Rentier88
Rentier88's picture

What ads?  Doesn't everyone run Adblocker plus?   Does ZH even have ads?  I wouldn't know...

Mon, 06/23/2014 - 08:47 | 4885082 Illya Kuryakin
Illya Kuryakin's picture

Influencing 35% is a dud?

Mon, 06/23/2014 - 08:54 | 4885109 post turtle saver
post turtle saver's picture

that's what I was thinking... the poster needs more seat time in sales and marketing if they think influencing 35% of a billion subscribers is a dud campaign... hell most shops are happy with 10%

Mon, 06/23/2014 - 09:01 | 4885119 CClarity
CClarity's picture

85% of television viewers say ads have no influence on their purchasing decisions ...

Mon, 06/23/2014 - 09:08 | 4885132 dontgoforit
dontgoforit's picture

The only ads that 'influence' us are 50% off's all we can afford.

Mon, 06/23/2014 - 09:19 | 4885167 Ignatius
Ignatius's picture

Let me know when there's a 50% off clearence for Ukrainian brides, 'cause according to the side-bar these women are trying to reach me right now.

Mon, 06/23/2014 - 09:20 | 4885156 DeadFred
DeadFred's picture

Which proves that 85% of TV viewers and 62% of social networkers are totally ignorant of how the mirror neurons function in your brain. This proves that social networkers are 23% smarter than TV viewers.

Mon, 06/23/2014 - 09:55 | 4885302 fx
fx's picture

wouldn't be surprised if 50 % of those 85 % would as well say that there are no ads in TV to begin with...

Mon, 06/23/2014 - 11:46 | 4885718 hazden
hazden's picture

Because they used their DVR to skip over them.

Mon, 06/23/2014 - 09:19 | 4885168 CPL
CPL's picture

Purchases can only be made if people have money.  That simple.  In this case, 35% of the population have enough money and time in their lives to buy something.  Then again 10 years ago the question would have been much different.  It would have been "what are you planning for your upcoming purchases".  Then people would list the various knick knacks and general stuff that gets stored in a garage.

Today however, people are slightly more concerned with rising food prices, fuel, heating, electricity, roof over their head.  Basic staples have become the 'big purchase'.

Mon, 06/23/2014 - 10:18 | 4885397 plane jain
plane jain's picture


Spouse: We are tight on money.  You really need to watch spending.

Me: All I have bought is gas and groceries for the last 10 days.

Spouse: Cut back on groceries.

Of course said spouse was a bit grumpy when I said this weekend the only meat I have on hand is lunchmeat, a pack of hot dogs, a pound of frozen hamburger that is spoken for, and some frozen chicken breast.  'Cause meat is too expensive to purchase speculatively, as in "this looks good, I'll take a package home and figure out a meal with it."

Mon, 06/23/2014 - 18:20 | 4885879 CPL
CPL's picture

Got room for a garden and chickens?

$200 for a chicken coop and some chickens.  6 chickens you'll get 4-6 eggs a day depending on the time of year.  Over the year the girls will lay 1788 eggs.  Or 149 cartons of eggs with the average retail price of say, 3 bucks.  The girls, if well fed and taken care of, will live decades making eggs and keeping the area free of mosquito, black flies, deer flies, ticks, garden grubs, horse flies, crickets, bugs in general.  Plus chicken shit is excellent manure.  Chickens are a multipurpose food factory. 

Any case by the numbers...

  • This amounts to 447 dollars per annum in "gain".
  • A payoff period of 5 months for the initial investment of $200. 
  • The net realized cost avoidance is $247 dollars for the first year.
  • The protein your body needs along with the complete amino chain is there as well.  If you can't get beef...then the protein needs to come from somewhere.

For the additional investment of a rooster of about 2 bucks, free or accidental sexing of one of the 'girls' ("Dad why is that chicken on the other chicken?").  Plus building another hutch for $200 (need it a bit bigger than the first one).  You let the girls brood a clutch and all those hatched chickens are meat.  Takes about two months to make a decent sized chicken for a roaster.

The rooster incidentally acts as the defence mechanism for the hutch and will kick the shit out of anything it thinks is a problem.  So if you have pets, you have to get the rooster used to the pets by socializing them as chicks.  Set the rotation of roasters (the ones you are going to eat) and leave your best laying hens to do their business.  It keeps the fridge and freezer full of fresh, organic chicken and eggs (they come in all sorts of shapes, sizes and colours).

Mon, 06/23/2014 - 08:47 | 4885084 Bohm Squad
Bohm Squad's picture

"Social Media a Dud"  ...fixed it for ya...

Mon, 06/23/2014 - 08:49 | 4885090 thatthingcanfly
thatthingcanfly's picture

For me it has a negative impact. I make a note to NOT buy the products/services that are vomited at me by these annoying ads.

Mon, 06/23/2014 - 08:52 | 4885100 thatthingcanfly
thatthingcanfly's picture

Then I installed Ghostery.

Mon, 06/23/2014 - 09:28 | 4885198 NotApplicable
NotApplicable's picture

Having a well targeted hosts file helps too.

Mon, 06/23/2014 - 10:29 | 4885436 thatthingcanfly
thatthingcanfly's picture

Thanks for that. I didn't even know what a hosts file was until just now.

I'm such a noob.

Mon, 06/23/2014 - 08:57 | 4885112 CH1
CH1's picture

I make a note to NOT buy the products/services that are vomited at me by these annoying ads.

I avoid products associated with any intrusive, obnoxious ads.

Mon, 06/23/2014 - 08:50 | 4885093 pods
pods's picture

The whole reason that many are on Facebook is that they can't afford to be out doing something so they are busy creating the impression they did so their fake friends can adore their fake posts.


Mon, 06/23/2014 - 08:58 | 4885113 CH1
CH1's picture

Well said, pods.

Mon, 06/23/2014 - 09:13 | 4885125 NoDebt
NoDebt's picture

What's Facebook?  Actually, I'm on it, or so I've been told.

My wife set up an account for me.  I played around on it for a couple weeks about 5 years ago.  Got in touch with some old friends from High School, seemed pretty cool at first.  Then I had to listen to all those people drone on about EVERY LITTLE INSIGNIFICANT THING GOING ON IN THEIR LIFE.  My old H.S. girlfriend talked about how she accidentally froze a fly in her freezer.  Another friend reposts everything in the world about the freakin' SC Gamecocks.  Etc, etc.

It was at that point I realized why I didn't stay in touch with them in the first place.  

Mon, 06/23/2014 - 10:09 | 4885366 thamnosma
thamnosma's picture

It was a huge deal for the fly.

Mon, 06/23/2014 - 14:56 | 4886453 MeelionDollerBogus
MeelionDollerBogus's picture


Mon, 06/23/2014 - 14:52 | 4886434 MeelionDollerBogus
MeelionDollerBogus's picture

Maybe but there's still plenty of people out, maybe spending money, maybe spending less than others, using mobile facebook apps to update directly from a phone.
Then there's people out on a bus, a date, walking down a street but not looking around, playing farmville or something which is attached to facebook.

Mon, 06/23/2014 - 15:08 | 4886508 Jerk_Store
Jerk_Store's picture

The whole reason that many are on Facebook is that they can't afford to be out doing something so they are busy creating the impression they did so their fake friends can adore their fake posts.


Don't you enjoy the duck face selfies?

Mon, 06/23/2014 - 08:50 | 4885094 Bryan
Bryan's picture

Just answer "Don't know" to these stupid polls.  Wouldn't it be funny if the results of all of them was 90% Don't Know?  lol

Mon, 06/23/2014 - 09:09 | 4885140 dontgoforit
dontgoforit's picture

That would probably be closer to reality!

Mon, 06/23/2014 - 09:34 | 4885216 NotApplicable
NotApplicable's picture

Funny right up to the instant some politico decides it's good fodder for a mandate, leading to further indoctrination.

Mon, 06/23/2014 - 08:50 | 4885095 The Axe
The Axe's picture

Social media....maybe....but consumers never poll correctly or truefully 

Mon, 06/23/2014 - 08:51 | 4885096 22winmag
22winmag's picture sure seems to have a stranglehold on ZH

Mon, 06/23/2014 - 08:51 | 4885098 Dazman
Dazman's picture

I think social media is a doosy, so I want this to be true, but who would really acknowledge that an ad had influeces over their purchases!? It's subconcious most of the time, so of course they say no.

Mon, 06/23/2014 - 10:57 | 4885540 FrankDrakman
FrankDrakman's picture

Marshall Macluhan noted this same effect in earlier times. In "Understanding Media", he wrote "

This is like the voice of the literate man, floundering in a milieu of ads, who boasts, "Personally, I pay no attention to ads."

?(Well, at least he thinks so. )

Mon, 06/23/2014 - 13:32 | 4886158 GooseShtepping Moron
GooseShtepping Moron's picture

Why do you thinks it's impossible that some people really don't pay attention to ads? The whole idea that advertisers are subconsciously programming people to make decisions they otherwise would not make is by far the sillier of the two propositions.

Mon, 06/23/2014 - 08:53 | 4885102 Smegley Wanxalot
Smegley Wanxalot's picture

Proof that 38% of mankind is completely retarded. 

60% of the remaining 62% are also completely retarded because they use social media at all.

Mon, 06/23/2014 - 14:44 | 4886411 MeelionDollerBogus
MeelionDollerBogus's picture

I like twitter.
When various bad agents in the world do bad things, especially if there's video to prove it, Twitter seems a highly efficient way to get a picture, video, warning with categorized tags (hashtags) out.
Like the crimes Israel does to Palestine, or a drone strike someone says didn't really happen or they "can't comment on".
Dronestream, a twitter account, documents EVERY drone strike they can get their hands on the information for. Listing location, date, time & how many civilians were killed.
Documenting that is important and it can't be important until it's socially spread so people KNOW the terrorism their tax-dollars support.

Mon, 06/23/2014 - 08:56 | 4885103 Bro of the Sorr...
Bro of the Sorrowful Figure's picture

Real Reason For Social Media Use: To escape mundane life filled with debt, increasingly bad health and lower standards of living, and to continue the charade that everything is okay, while also fulfilling a pathetic and vain desire to be accepted and liked and be a good, patriotic member of society, dutifully and narcissistic-ly checking facebook and clicking on ads like the overlords want, not for one second taking the risk of entertaining a strange or different thought that might ever so slightly start to break down your world view.

Mon, 06/23/2014 - 14:41 | 4886394 MeelionDollerBogus
MeelionDollerBogus's picture

"That sheep isn't bleating loud enough! BAH-BAH-BLACK SHEEP!!!"

Mon, 06/23/2014 - 08:54 | 4885104 buzzsaw99
buzzsaw99's picture

careful, that's a $165B company you're talking about there bub.

Mon, 06/23/2014 - 08:54 | 4885105 Max Cynical
Max Cynical's picture

"Virtual Bagel"

FaceBook Fraud...

I'd like to see a survey of businesses that are spending money on social media advertising.

Mon, 06/23/2014 - 08:56 | 4885110 buzzsaw99
buzzsaw99's picture

some businesses have a facebook page instead of a website. i always laugh.

Mon, 06/23/2014 - 08:58 | 4885115 praps
praps's picture

I agree with the poll.  Advertising certainly has no affect on me.  I just believe I'm entitled to the best a man can get, because I'm worth it.  Mmm Danon.

Mon, 06/23/2014 - 09:26 | 4885191 MayIMommaDogFac...
MayIMommaDogFace2theBananaPatch's picture

I'm calling bullshit.  Real men don't eat Dannon yogurt -- I can tell from their ads.  </sarc>

Mon, 06/23/2014 - 08:59 | 4885116 potato
potato's picture

All the hipsters left facebook years ago. Last i heard it was something like "Instagram" and they friend each other on there too and possibly make status updates. Sounds like the exact same thing as FB to me but what do i know

Mon, 06/23/2014 - 09:07 | 4885131 ThisIsBob
ThisIsBob's picture

Nobody complains when magazine, newspaper, football program, yearbook, etc., content is subsidized by advertizing.  Do so on the internet and many seem to have a fit.  I don't get it.

Mon, 06/23/2014 - 09:29 | 4885202 MayIMommaDogFac...
MayIMommaDogFace2theBananaPatch's picture

30-40 pages of ads in a magazine PRIOR to the masthead and TOC makes me scream every time.

Mon, 06/23/2014 - 13:39 | 4886174 GooseShtepping Moron
GooseShtepping Moron's picture

Actually, I do complain about that. The end user has to pay the price for all those wasted ad dollars. I don't know why companies haven't figured out that they'd be better off axing ads and consultants and just focusing on making a quality product that sells itself. What a cheaper, saner world it would be! But then again, I've answered my own question. Most people can't really do anything of exceptional quality in the first place, so they resort to pettiness, trickery, and imposition as their next best strategy.

Mon, 06/23/2014 - 09:14 | 4885153 vote_libertaria...
vote_libertarian_party's picture

I work for a company that does marketing research.  I have had multiple customers say they have had tests where FB provides no lift at all.


Eventually their revenue projections are going to crash.

Mon, 06/23/2014 - 10:16 | 4885219 ThisIsBob
ThisIsBob's picture

"Half ther money I spend on advertising is wasted;  the trouble is, I don't know which half."  (Joseph Wanamaker)

Mon, 06/23/2014 - 10:12 | 4885372 Civilization
Civilization's picture

I used to advertise my e-commerce biz on FB. Had zero conversions. Moment of truth the was when somebody posted, "WTF is this doing in my feed?" It was just too embarrassing.

Mon, 06/23/2014 - 09:23 | 4885180 prudent1nvestor
prudent1nvestor's picture

This is a completely irrelevant statistic. People don't know themselves well enough to determine what influences their buying decisions. In fact; you wouldn't even notice really good marketing. How many people have been followed around by cookie'd ads and are pretending that doesn't influence their decisions? We are influence every day, constantly, and especially on the web. We are just too stupid and biased to realize.

That said, there are definitely huge issues with some social media marketing platforms (cough fb)

Mon, 06/23/2014 - 09:36 | 4885224 NotApplicable
NotApplicable's picture

Can I get a Groupon for that?

Mon, 06/23/2014 - 09:25 | 4885182 Spungo
Spungo's picture

"For me it has a negative impact. I make a note to NOT buy the products/services that are vomited at me by these annoying ads." I'm going to not buy Stansberry's newsletter just because I think the advertising is unbelievably low class. I love the podcast, but the advertisements are garbage. Motley Fool is pretty bad too. The offers of making 300% in 26 minutes or whatever sound like a scam.

Mon, 06/23/2014 - 09:26 | 4885188 Spungo
Spungo's picture

"who uses it?"

antisocial people

Mon, 06/23/2014 - 09:28 | 4885196 hairball48
hairball48's picture

These dumb fucks are finally figuring out that "social media" is just another scam.

Mon, 06/23/2014 - 10:38 | 4885477 HardAssets
HardAssets's picture

It ain't even about 'marketing' . . . its about spying.

In ancient times they used the Trojan Horse as a 'gift', in America today they use advertising as the cover story.

Mon, 06/23/2014 - 09:28 | 4885199 demoses
demoses's picture

The 5% "A great deal" crowd must be working in marketing themself.

Mon, 06/23/2014 - 09:29 | 4885203 redd_green
redd_green's picture

I don't know anyone who has actually bought anything due to a facebook ad or web page.   Only 65% Yeah, right.   maybe 80-90%

Mon, 06/23/2014 - 09:35 | 4885223 Spungo
Spungo's picture

Maybe there is selection bias. The people who are not smart enough to use adblock are the people who get tricked by stupid advertisements like this:

Mon, 06/23/2014 - 09:41 | 4885250 ableman28
ableman28's picture

My only consumption decision is never to buy anything that is promoted in an annoying pop up or other interuption to my browsing experience.

Mon, 06/23/2014 - 09:43 | 4885255 The Shape
The Shape's picture

No ads have any impact on my purchasing decesions.

Starve the beast.

Mon, 06/23/2014 - 10:08 | 4885360 greggh99
greggh99's picture

You're very special.

Mon, 06/23/2014 - 09:47 | 4885273 orangegeek
orangegeek's picture

social media is fine


paying for social media is moronic

Mon, 06/23/2014 - 09:51 | 4885285 hairball48
hairball48's picture

Social media is a curse, a plague on society, and one day the sheep who use social media will find that out.

Mon, 06/23/2014 - 09:56 | 4885311 adr
adr's picture

Social Media is the trap, the new re-education camp for the young.

It gets them addicted and dependent on a central network for every facet of their life. Without the social network they will not be able to communicate, eat, or function.

When a 12 year old kid feels the need to communicate taking a shit to Facebook, he will not be able to take a shit without the ability to broadcast it to everyone. Social conditioning.

These children will not only accept total surveillance, they will beg for it. They will love the idea of being monitored 24/7 in the hope that something they do will make them famous. The biggest fear young kids have today is that they will do something awesome and not be able to have it shared.

Mon, 06/23/2014 - 10:28 | 4885433 thamnosma
thamnosma's picture

It's very sad....and they are connected and psychologically dependent on it just as you describe.  When I noticed young people texting one another when in the same room a few years ago it hit home.   A generation whose life relationships are digital and who are fearful of real social interaction. 

Mon, 06/23/2014 - 10:43 | 4885495 HardAssets
HardAssets's picture

And the kids learned all that from their hapless parents who were conditioned by sitting in front of the t.v. 'babysitter' since they were little tykes. They care all SO much about what the 'in crowd' and 'popular kids'  think.  (Both the kids & their parents.)  And those parents provide little Johnny & Janey with the money for buying the devices which spy on them and turn their minds to mush.

Mon, 06/23/2014 - 14:27 | 4886354 MeelionDollerBogus
MeelionDollerBogus's picture

You got it. Makes me sick at the sight of stupidity.
Sheeple demanding more slavery.
Many want never to step out of line or say anything that's not PC.
However, if they ever do, they'll be black-bagged in no time flat BECAUSE their views are public and "not acceptable" all the while completely legal.
Lose your job, your safety, your privacy, maybe your property or get illegally jailed by police for INTENDING to go to a protest - who knows.
It's all happened already and more is coming.

Mon, 06/23/2014 - 09:50 | 4885283 yogibear
yogibear's picture

Social Media is the new DOT COM. Wall Street's latest hype sector.

Always have to have a game going.

Mon, 06/23/2014 - 09:51 | 4885288 adr
adr's picture

The only ads that have any impact anymore are ads for food. Corporations are scrambling to try to make ads that look like shitty user generated Youtube videos because that is what kids watch. We are even getting hollywood movies that are being filmed like a kid running around on their cell phone documenting everything.

Success is now a mistake, a random event that happens because of some stupid thing that happens wile someone was wearing your product. If celebrity A wears product B and falls on their ass and generates 20 million Youtube views, product B is now the most popular thing for a week.

New fashion trends last for a few weeks and then die. Far too fast for any successful marketing campaign or production run. You can't even forecast trends anymore. You may think to go after hipsters and make red pants, but by the time they arrive all the hipsters are wearing blue pants. It's total insanity.

Mon, 06/23/2014 - 09:54 | 4885300 imbtween
imbtween's picture

This is stupid - the sheeple are without the first clue as to how their purchasing choices are manipulated by advertisers. "Branding" has replaced "advertising" and despite how clever and sophisticated the 18000 rubes fancy themselves, it works just fine.

Mon, 06/23/2014 - 10:06 | 4885349 adr
adr's picture

Watch some commercials. It isn't branding anymore, it's pure CIA social conditioning.

Try to find the strong white male in advertising today. You'll be bombarded with blacks in power positions, power women, but rarely any white men. The white man is left holding the three kids, while his wife makes the purchasing decisions. The white man is the buffoon behind the counter, screwing and tinkering while the black man gives great service. The woman, the black, the hispanic are great at selling cars, nobody buys from the white man.

Once you see the social conditioning it is impossible to unsee it. You then realize that the big advertising agencies are really producers of propaganda doing the bidding of TPTB to condition the population to accept the next wave of change.

The AT&T commercials are the worst offenders. They don't even hide the social conditioning, it smacks you in the face.

Mon, 06/23/2014 - 10:26 | 4885427 thamnosma
thamnosma's picture

Absolutely true.  Most advertising these days is just corporate/government "lifestyle" propaganda and shoves all sorts of crap down our throats.  They still leave a few white males on the Ford F150 ads....

Mon, 06/23/2014 - 10:33 | 4885456 plane jain
plane jain's picture

US Automakers = white men in ads

erectile dysfunction pills = white men in ads

beer = still some white men in ads

But, yeah, competent white men are vanishing in advertising.

Anyone think that portraying "the man" as a harmless clown could be some dual purpose conditioning?  Push disrespect for your regular white guy and give protective cover to powerful white guys?  Who, me?  Why I can't be an evil powerful know white guys, we can't even match our clothes without a woman's help.

Personally all for strong capable men in media.  Rather see our boys have something to live up to than down to.

Mon, 06/23/2014 - 10:06 | 4885353 greggh99
greggh99's picture

Exactly. It doesn't matter what they "say" in the poll. It matters what they actually "do."

Mon, 06/23/2014 - 09:57 | 4885314 yogibear
yogibear's picture

The Central banks are buying many of the stocks. They just want to keep proping up stocks.

When central banks make mistakes, and often they do, their huge.

The markets and economy is way off-balance now. Central banks have created even greater distortions.

Mon, 06/23/2014 - 09:58 | 4885320 johngerard
johngerard's picture

I've never once clicked on an internet ad.

Mon, 06/23/2014 - 09:59 | 4885325 Iriestx
Iriestx's picture

35% is a better rate than any other single form of advertising on the planet, radio and TV included.  The other mediums wish they had it this good.  

Mon, 06/23/2014 - 10:31 | 4885449 thamnosma
thamnosma's picture

Who knows if that is a real number, but it could be, especially in whatever the current young generation, raised on this mind control, is called.  Wow, look at the deal on that smartphone....

Mon, 06/23/2014 - 10:21 | 4885404 thamnosma
thamnosma's picture

Everything I buy, whether for necessity or fun, I research myself.  The type of products generally advertised on television, radio or social media are items or activities in which I have zero interest (processed foods, Ritz Carlton stays, to be on topic, new cars, shitty beer).   In more than 17 years on the internet I cannot recall intentionally clicking on a banner ad or any sort of internet ad. 

I dabbled in the "social media" thing a few year ago -- I'd say about 2 months on Twitter until I realized there was absolutely no point to the thing and no idiot I wanted to "follow".   Facebook was nasty as people I really didn't need in my life again started finding me, that responses I wrote somehow got read by everybody, that I got tired of invites to be "friends" from people whom I barely interacted with in real life, even at work.  Then when you try to delist yourself, Facebook keeps your account open for another month or more "in case you change your mind", so who knows if they ever delete you.   LinkedIn is another absolute joke.   I just don't get replacing real life with a cyber one, at least at that level.  Comment boards and emails are enough.

Mon, 06/23/2014 - 10:42 | 4885489 plane jain
plane jain's picture

FWIW I have read that you should keep a token Facebook and LinkedIn account going if you are looking for a job.  Just a minimum amount of crap, like vacation, holidays/birthdays, and hooray for the local sports team. Employers like to check that stuff out.  If they can't find you they may assume that is because you are using a psuedonym and posting all kinds of non PC content.

Mon, 06/23/2014 - 14:20 | 4886322 MeelionDollerBogus
MeelionDollerBogus's picture

Worst advice ever.
The last thing I want related to a job is a social media account.
They have no business spying on me before or during my employment - they can watch me AT work.
Any employer that demands more is a bad employer and I want no part of it.

nonPC content is the PURPOSE of me being online and they can all kiss my ass.
I have a right to say MGTOW is a good thing, that Palestine is a real nation and Israel isn't, and so on, and I have a right not  to lose my job over it.

Mon, 06/23/2014 - 10:31 | 4885452 I Write Code
I Write Code's picture

Advertising folk are strange, and marketing folk are too.

But it's a lot more art than science, I think summarizes long conversations on the topic.

Maybe online/social media advertising is a good tool for certain messages in certain contexts, but so much of the rest is crap (ref: Sturgeon's Law) that it tends to turn off even the ones that would otherwise work.

Mon, 06/23/2014 - 10:34 | 4885461 homiegot
homiegot's picture

Companies don;t need 100% influence to increase sales. 

Mon, 06/23/2014 - 10:34 | 4885462 Eugend66
Eugend66's picture

One smart guy once said something like: If you are about to buy something being advertized in a vid.clip, then you don`t need it.

So there.

Mon, 06/23/2014 - 10:34 | 4885463 Eugend66
Eugend66's picture

One smart guy once said something like: If you are about to buy something being advertized in a vid.clip, then you don`t need it.

So there.

Mon, 06/23/2014 - 11:17 | 4885617 Downtoolong
Downtoolong's picture

Maybe this time will be different. Maybe it’s just a matter of time before you will be influenced by those Pop-Up Ads like this:

CONGRATULATIONS, our analysis of your internet activity provided to us by Facebook/NSA surveillance shows that you wanted to purchase our product. You will be receiving it in the mail soon along with a charge on your next credit card statement.

If you do not want to purchase this product (which probably means you’re a terrorist) you can complete the attached cancellation request form and mail it along with your product to P.O. Box 500, Antarctica. All cancellation forms which are not completed precisely as per the sixteen pages of instructions now imbedded in the fine print of Facebook’s User agreement will be rejected. Please allow 10-12 weeks for reimbursement.       

Mon, 06/23/2014 - 11:29 | 4885650 Smiddywesson
Smiddywesson's picture

I agree with the article, but not with the assertion that what the consumer thinks is very relevant.  Unconscious emotions have a lot to do with spending habits, more so than logic or memory.  So what the heck use is it to poll the lab rats?  Most of these people are overweight and still believe they eat like birds.  We are a delusional species.

Mon, 06/23/2014 - 13:46 | 4886200 MeelionDollerBogus
MeelionDollerBogus's picture

are the sheep TRULY that dumb?
This is how I shop: I make a list of things I need. Price, location, how many.
I then go TO the store and buy each thing I need.
I don't consult advertising, I'm not swayed by it and what's not on my list is ignored.
Period. Done.
Are people really such dumb tards they can't do this? I never go over budget, I do not follow impulses.

Mon, 06/23/2014 - 11:51 | 4885743 lakecity55
lakecity55's picture

All true He-Men stay away from tweeters, farcebooks, etc.

Mon, 06/23/2014 - 11:57 | 4885777 Your Creator
Your Creator's picture

Advertisements on tv and radio made me 'not want' to buy their product. I just hate advertisements in general.

Mon, 06/23/2014 - 12:05 | 4885785 Duc888
Duc888's picture



I'm on FB about 15 minutes a month to post pics of my recent work.  So for me, it's free advertising to people who are interested in my latest projects.


.....makes more sense than spamming someone's email which I will never do.  I throw pics up there, if you're interested and give 'em a look-see, then great.  If not, no harm done.

Mon, 06/23/2014 - 12:04 | 4885796 trx
trx's picture

...and I thought ZeroHedge was a social media!....

Mon, 06/23/2014 - 12:21 | 4885850 Atomizer
Atomizer's picture

Fight club. 

Pixies | I bleed


Mon, 06/23/2014 - 12:07 | 4885809 Atomizer
Atomizer's picture

Depending on what device I use, 95-99% of the ads are blocked. Keep throwing subsidized taxpayer money to sell your shit we don't need. Just ask GM.

Mon, 06/23/2014 - 13:09 | 4885989 Jerk_Store
Jerk_Store's picture

I buy most my stuff at garage sales (except underwear). I like good quality, name brand stuff. I'll go as high as $2 for a used high quality shirt.

Mon, 06/23/2014 - 13:02 | 4886026 malek
malek's picture

Nothing new under the sun:

Even advertisers themselves say that half of their ads are useless - they just don't know which half.

Mon, 06/23/2014 - 13:23 | 4886126 MeelionDollerBogus
MeelionDollerBogus's picture

adblock + noscript = I never see ads. Ever.
I make a pointed decision to ignore all ads everywhere all the time, even walking by them outside.
A product sells itself on quality & price.
An ad does not sell a product and if anything I'm more likely to avoid a thing which is overadvertised because it annoys me.

Mon, 06/23/2014 - 22:00 | 4887962 Rootin' for Putin
Rootin&#039; for Putin's picture

So the thing we all knew was worthless is now proven to be worthless

Do NOT follow this link or you will be banned from the site!