CNBC Viewership Drops To Lowest Since 1997, Cramer Has Worst Month Ever

Tyler Durden's picture

While those in the financial industry who are forced to make profits by trading other people's money (note: never their own) enjoy CNBC for the comedic content and the endless barrage of humorous propaganda (while getting their actionable info from Bloomberg and sellside soft-dollar services), the retail investor has traditionally relied on the Comcast channel for news updates, biased as they may be (remember: the Fed, ECB and BOJ are only micromanaging the global economy and injecting trillions because all is swell and self-sustainingly recovering and stuff) and trading recommendations.

At least that's how it used to work. However, when one looks at the most recent CNBC ratings something odd emerges: either the "retail investor" has found an alternative media outlet for getting their financial information during the day (or simply is tired of being lied to about some magical recovery that only affects 1% of the population) or said retail investor simply no longer exists despite all the endless propaganda to the contrary spewed by CNBC itself.

The reason? According to the latest Nielsen Media Research data, in the second quarter of 2014, CNBC business day viewership for all viewers just dropped to 162,000 - a new (and depressing for Comcast) low, on par with Q2 of 1997!

Where things get funny is when one looks at the ratings of that consummate entertainer, that self-appointed "voice of the people", Jim Cramer. Sadly for Cramer, the people are now gone. Because also according to Nielsen Jim Cramer's Mad Money show just had its lowest ever rated month in the 25-54 demo, and is about to have its second lowest rated month ever across total viewers.


But the punchline is when one looks at Cramer's ratings on a daily basis. It is here where one finds that this past Friday not only was Mad Money trounced by its competition including Fox Business' brand new Making Money with Charles Payne (at a ratio of some 9 to 1), but Mad Money had a laughable 2,000 (!) viewers in the targeted 25-54 demo.

Surely even the cancelled Larry Kudlow could find more viewers than this? And in other rhetorical question, maybe it is not too late for Comcast to ask for its money back?

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CPL's picture

I wonder if they understand that one of the first things to go is cable when money is tight...oh well.  No great loss, no one was appearently watching anyways.

Say What Again's picture

Cramer's ratings decline is due to the weather.  We expect things to improve in the fall.

johngaltfla's picture

It's that anti-Bald bias intelligent investors are holding against an alleged criminal having his own show. Oh, wait a sec; I forgot his admission to manipulating markets was erased off the internet under threat of lawsuit and Obama sending Jack Booted Thugs to attack anyone old Jimbo asked him to who failed to comply.

RockyRacoon's picture

It was nice to see Kudlow bite the dust, even tho they do drag him out of his hole now and then to spout a few irrational opinions.

RockyRacoon's picture

Das true.   Think what you will of The Daily Show, but Stewart reamed Cramer a new one a while back.  That was refreshing.

Gaius Frakkin' Baltar's picture

Haha... I seriously didn't know Larry Kudlow was cancelled until now...

kliguy38's picture

NO ONE knew he was cancelled.......EVEN his mother....heheheheheheheheehhehehe

NoDebt's picture

When was the last time you saw a cable news channel cancelled for lack of viewership?

Nobody watches MSNBC and it still trucks right along.

It's a cheap outlet for their propganda.  They throw out pre-planned, pre-digested storylines and they get their agenda out there and starting to be discussed.  They don't give a crap if the channel makes money or not.  The real money is in setting the political agenda, which IS where the real money happens.

TeamDepends's picture

The average human can only lean forward for so long.

Harbanger's picture

Obama's slogan Forward! meant lean forward.  Now I get it, how did I miss that.

DaddyO's picture

The hopium is clearly wearing off.

Look out when Joe Blow starts to jones though, he'll be looking for the next fix and he could get testy.


Pegasus Muse's picture

“Today CNBC doesn’t exist to inform the public on markets & the economy, but to advocate for retail participation in markets. 

Predators need prey.” --anonymous

WillyGroper's picture

Rachel Maddow did a show on the FEMA coffins once that has since been scrubbed.

Suppose the propaganda was fear?

TeamDepends's picture

Profit With CramerTM  downgraded to Buy The Old Boy A Drink.

headhunt's picture

Every once in a while Stewart actually tells the truth about the left.

It could be a coincidence but it seems to start around April 15 - tax day.

Harbanger's picture

Doesn't Al Sharpton have his own show on CNBC?  CNBC is left of CNN.  Where's the viewers?  Everyone knows it's bullshit theather.  These people have way too much influence for their actual numbers.

Town Crier's picture

The ratings people might have to start following the US government's methods of calculating numbers and statistics. In Cramer's case, viewers without brains could be counted twice.

Freddie's picture

TV and Hollywood are for retards who support the NWO's endless bullshit.

TinF0ilHat's picture

So after watching that, how can trust what he says on TV (not that I watched his show a lot any ways)?  he said that he had to get the disinformation on CNBC.  what a piece of shit this guy.

WillyGroper's picture

Looks more like bye bye bye.

johngaltfla's picture

If I had a choice between watching CNBC 24/7 or watching Bill and Hillary make love 24/7 I would gouge my eyes out with rusty fork.

RockyRacoon's picture

That's not one of your given choices, but I can certainly see the merit therein.

Freddie's picture

Hobson's Choice - either watching Hillary and her girlfriend aka Carlos Danger's wife make "love" or cutting your balls off with a defective and rusty Ginzu knife.

DaddyO's picture

Holy Cow, Fredo, the graphic commentary is too much for this old duffer to comprehend.



Da Yooper's picture

Tell us how you really feel brother John

Aknownymouse's picture

The Kramer chart is tick for tick tracking the VIX chart. Hilarious

drendebe10's picture

Viewership down???   Geeeeee, that's tooooooooooo  baaaaaaaaaad...... 

drendebe10's picture

Viewership down???   Geeeeee, that's tooooooooooo  baaaaaaaaaad...... 

Rootin' for Putin's picture

Just cancelled mine last week.  Its odd with no tv for the first time ever.

Ms. Erable's picture

Give yourself another 2-3 weeks and you'll begin to wonder why you ever had it in the first place. Even Mrs. Erable - once a tubaholic - is happier without, and can now instantly spot the BS and propaganda when we happen upon public airwave broadcasts.

Pladizow's picture

Had Money with Jim Cramer!

johngaltfla's picture

Had money? Hell if Cramer was an equity he would be a penny stock; like Radio Shack or some Mexican biotech.

ToNYC's picture

Sad Money lifted booyah from "Jackie Brown" (1997). Pam Greer had more balls than the CrammedUpAmerkan tortiilla monger. Vaya con San Miguel Allende.

BlackChicken's picture

"I was curious if I could care about (CNBC) on some fundamental level, and I couldn’t,”

astroloungers's picture

"I was curious if I could care about (CNBC) on some fundamental level, and I couldn’t,”


This should be quip of the week......funny shit

Shizzmoney's picture

Wait, you mean no one pays attention to a market that only 10% of us participate in?

They better have some more celebrity interviews lined up.  

BTW, I couldn't find a more BIGGER indicator of volume than this.  

the not so mighty maximiza's picture

it is what happens when you make all your viewers broke.

Freddie's picture

Seriously - how retarded must people be to watch his shit?  I stopped watching TV years ago but may see him on youtube gags when he is pimping a stock just before it goes to zero.

I am amazed in those clips where idiots call in saying boo yah and other crap.

Years ago - the people at Schwab said online customers would have buy orders in the second he mentioned any ticker.  Just insane fucktardness from people/sheep.

AccreditedEYE's picture

Today was nothing. Wait till they break out and up into the end of the week. This market's going higher because managers have quarter end coming up... everything has to look pretty. BTFD!

aztrader's picture

Without the Fed, CNBS wouldn't exist.   Wall street would be a memory and millions of Americans would still have money and jobs.

Frank N. Beans's picture

actually, it's because of the Fed intervention that nobody needs to watch CNBC anymore.  Everyone 'knows' markets only go up now. 

Fuh Querada's picture

Can't be a market bubble yet then, can it, because in that case every money show in town would have millions of viewers and all the Bengali cab drivers would be qouting you Jim Creamer.

Jason T's picture

we need another crisis already!