This page has been archived and commenting is disabled.
CNBC Viewership Drops To Lowest Since 1997, Cramer Has Worst Month Ever
While those in the financial industry who are forced to make profits by trading other people's money (note: never their own) enjoy CNBC for the comedic content and the endless barrage of humorous propaganda (while getting their actionable info from Bloomberg and sellside soft-dollar services), the retail investor has traditionally relied on the Comcast channel for news updates, biased as they may be (remember: the Fed, ECB and BOJ are only micromanaging the global economy and injecting trillions because all is swell and self-sustainingly recovering and stuff) and trading recommendations.
At least that's how it used to work. However, when one looks at the most recent CNBC ratings something odd emerges: either the "retail investor" has found an alternative media outlet for getting their financial information during the day (or simply is tired of being lied to about some magical recovery that only affects 1% of the population) or said retail investor simply no longer exists despite all the endless propaganda to the contrary spewed by CNBC itself.
The reason? According to the latest Nielsen Media Research data, in the second quarter of 2014, CNBC business day viewership for all viewers just dropped to 162,000 - a new (and depressing for Comcast) low, on par with Q2 of 1997!
Where things get funny is when one looks at the ratings of that consummate entertainer, that self-appointed "voice of the people", Jim Cramer. Sadly for Cramer, the people are now gone. Because also according to Nielsen Jim Cramer's Mad Money show just had its lowest ever rated month in the 25-54 demo, and is about to have its second lowest rated month ever across total viewers.
But the punchline is when one looks at Cramer's ratings on a daily basis. It is here where one finds that this past Friday not only was Mad Money trounced by its competition including Fox Business' brand new Making Money with Charles Payne (at a ratio of some 9 to 1), but Mad Money had a laughable 2,000 (!) viewers in the targeted 25-54 demo.
Surely even the cancelled Larry Kudlow could find more viewers than this? And in other rhetorical question, maybe it is not too late for Comcast to ask for its money back?
- 46061 reads
- Printer-friendly version
- Send to friend
- advertisements -





I have been free of CNBC for 8 months via TV. Cramer is a clown act in a rolled up sleeved dress shirt.
Before long, CNBC will be airing at all hotels and airports to uptick viewership losses.
Re: "Mad Money had a laughable 2,000 (!) viewers in the targeted 25-54 demo. "
It appears to me that the chart shows Cramer with 20,000 viewers. Which is more laughable: Cramer's 20,000 viewers or the author's inability to properly read the chart?
What is most laughable is your inability to differentiate between the monthly (2nd) and the daily (3rd) chart.
All right, admit it you 20,000 viewers of Mad Money, you were so effing high when you accidentally surfed to CNBC Mad Money that you thought Jim Cramer was Cosmo Kramer, and you were watching a rerun of Seinfeld.
I didn't even see Joe Kernen's name mentioned. That tells me that nobody even gives a $hit any more. All of the Baby Boomer Middle-Class watchers since the 80's & 90's are long gone. The propaganda machine that is CNBC has been discovered. Goodbye.
I didn't even see Joe Kernen's name mentioned. That tells me that nobody even gives a $hit any more. All of the Baby Boomer Middle-Class watchers since the 80's & 90's are long gone. The propaganda machine that is CNBC has been discovered. Goodbye.
I fucking hate Liesman, Kernan, and that Wall St shill Andrew Ross- Sorkin, Cramer has grown on me not for his advice but I find him quite funny, however I have tried to watch Bloomberg and Tom keane is like watching paint dry...if they got rid of Kernan Liesman etc they could have a decent show like the European and Asian parts of it which are far more balanced and better
Cramer should be NBA halftime entertainment. MOAR cleavage is always the go-to strategy.
It is obvious to investors the market is overdue for correct based on P/E's. It does actually matter and the Fed can't just continue to print as some believed. I will be buying in 2016.
For G_d's sake, DO NOT get rid of Cramer. He is the best contrary indicator that I have. What in the hell are you people thinking. If he runs the muppets to the buy side of something...sell. If he runs them to the sell side then buy. The guys is nothing if not consistent on front running his victims.
It’s official: You hate the media because we’re stupid - News companies exploit tragedies and treat celebrities like royalty
23 June 2014, by Jon Friedman - New York (MarketWatch)
http://www.marketwatch.com/story/its-official-you-hate-the-media-because-were-stupid-2014-06-21
Has NBC News’ Brian Williams jumped the shark? - The TV news anchor is trying to be a funny man, trading in his dignity for laughs
23 June 2014, by Jon Friedman - New York (MarketWatch)
http://www.marketwatch.com/story/has-nbc-news-brian-williams-jumped-the-shark-2014-06-23
test