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Do You REALLY Think The Official Inflation Numbers Are Even CLOSE To Accurate?

Phoenix Capital Research's picture




 

Last week we noted that inflation has already entered the economy. It isn’t showing up in nominal price hikes because it never does at first… As we noted last week…

 

Let’s be clear here… inflation does NOT mean prices have to move higher in nominal terms. The reason for this is because companies cannot and will not simply raise prices overnight. Consumers will not simply put up with the cost of a good going up time and again.

 

So don’t look for the cost of an item to necessarily go straight up in nominal terms. This can happen, but more often than not, corporations engage in a number of different strategies to maintain profit margins without raising prices.

 

These strategies include:

 

1)   Shrinking the box/package of the good, thereby selling less for the same amount.

2)   Not filling the package all the way; again selling less for the same amount.

3)   Changing what’s considered a “serving size” or the quantity of good being sold.

4)   Swapping in lower quality ingredients, thereby selling a lower quality good for the same amount.

 

Companies have been doing all of these since 2008. Most recently however, costs have risen to the point that these strategies won’t cut it anymore. Consequently, we’re starting to see prices going up across the board.

 

Regarding #4, Burger King was caught putting wood pulp in its burgers.

There may be more fiber in your food than you realized. Burger King, McDonald’s and other fast food companies list in the ingredients of several of their foods, microcrystalline cellulose (MCC) or “powdered cellulose” as components of their menu items. Or, in plain English, wood pulp.

The emulsion-stabilizing, cling-improving, anti-caking substance operates under multiple aliases, ranging from powdered cellulose to cellulose powder to methylcellulose to cellulose gum. The entrance of this non-absorbable fiber into fast food ingredients has been stealthy, yet widespread: The compound can now be found in buns, cheeses, sauces, cakes, shakes, rolls, fries, onion rings, smoothies, meats—basically everything.

The cost effectiveness of this filler has pushed many chains to use progressively less chicken in their “chicken” and cream in their “ice cream.” McDonald’s ranks highest on the list with cellulose integrated into 14 of their menu items including their renowned fish fillets, chicken strips and biscuits, with Burger King ranking second on the list with 13 menu items  containing cellulose. Moreover, many cellulose-laden ingredients (such as honey mustard, bbq sauce, and cheese blends) can be found in multiple items throughout the menu making the filler difficult to avoid.

http://qz.com/223742/there-is-a-secret-ingredient-in-your-burgers-wood-p...

One has to wonder… just how high are real costs that a food company substitutes wood pulp for meat?

One also has to wonder… just how accurate is the CPI or any government inflation metric that looks primarily at nominal pricing? The simple answer to that one is “not accurate at all.”

Inflation is a reality. Firms around the world are doing whatever they can to maintain profits while keeping costs low. Using wood pulp instead of meat in burgers is just one more trick.

We'll be seeing more stories like this in the coming months. I wouldn't be surprised if food companies everywhere have been resorting to similar strategies.

This concludes this article. If you’re looking for the means of protecting your portfolio from the coming collapse, you can pick up a FREE investment report titled Protect Your Portfolio at http://phoenixcapitalmarketing.com/special-reports.html.

 

This report outlines a number of strategies you can implement to prepare yourself and your loved ones from the coming market carnage.

 

Best Regards

 

Phoenix Capital Research

 

 

 

 

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Tue, 07/08/2014 - 17:11 | 4936934 mastersnark
mastersnark's picture

Would be news if Morton's or even Applebee's was doing this, but these are the largest manufacturers of [technically] edible products in the world, so let's not act too surprised.

Tue, 07/08/2014 - 16:18 | 4936743 Obamanism
Obamanism's picture

They do not put wood pulp into Soylent Green.

Tue, 07/08/2014 - 14:27 | 4936231 khakuda
khakuda's picture

The Fed and BLS have done a masterful job of manipulating both the inflation numbers themselves as well as the time frame on which they want people to focus.

Who cares if PCs are cheaper, when really only the big costs in life of taxes, education, housing and healthcare matter?

Who cares what inflation is last month, quarter or year?  What matters is how much more expensive things are over 5 - 20 years versus one's income.

Tue, 07/08/2014 - 10:52 | 4935285 ptoemmes
ptoemmes's picture

In the last 6 months I haven't had a service bill come in with less than a 5% increase.  Just was notified that property taxes will go up 5% this budget year and water-sewer another 3% or so - and that's after seeing nearly a doubling in water-sewer rates in the last three years. Groceries easily up 25% in the last year including a more recent bump.  Southeast Florida...sinking in more ways than one.

Tue, 07/08/2014 - 14:15 | 4936173 dontgoforit
dontgoforit's picture

Got some family in Naples, but haven't heard that from them.  Have to talk to them.  I've been scoping out Gasparilla Island for my land of last report.

Tue, 07/08/2014 - 09:53 | 4935087 foxmuldar
foxmuldar's picture

My shit paper went from five inches wide to four inches wide. Now I have to be a lot more careful when wiping. same number of sheets but a smaller sheet. 

Tue, 07/08/2014 - 16:16 | 4936738 Obamanism
Obamanism's picture

A way to save even more on Toliet paper is too us both sides

Tue, 07/08/2014 - 13:34 | 4935968 cbxer55
cbxer55's picture

Smelly fingers are a far more common occurence than they used to be. 

Make sure and wash your hands afterwards kiddies. 

Don't wnat that woodburger compromised now, do we? 

Tue, 07/08/2014 - 08:51 | 4934913 redd_green
redd_green's picture

Wood fiber is probably the healthiest thing in a Burger KIng or McDonalds hamburger.  

Tue, 07/08/2014 - 09:57 | 4935106 dontgoforit
dontgoforit's picture

Pipe cleaners.

Tue, 07/08/2014 - 05:17 | 4934632 Not Goldman Sachs
Not Goldman Sachs's picture

I usually pay extra for my methylcellulose...it keeps me regular. Bullish.

I no-shit you not.

Tue, 07/08/2014 - 01:50 | 4934516 Kprime
Mon, 07/07/2014 - 21:10 | 4933937 Dingleberry
Dingleberry's picture

Inflation data is shit because prices should be falling exponentially due to productivity.

And that includes far more than you Mac, TV. etc.

All that extra efficiency just filtered thru the top thanks to the Fed's printing presses.

 

Mon, 07/07/2014 - 20:47 | 4933842 Emergency Ward
Emergency Ward's picture

Weyerhauser -- that's what a burger is all about.

http://www.weyerhaeuser.com/Products/CelluloseFibers

Tue, 07/08/2014 - 02:18 | 4934531 Manbeast Wangdango
Manbeast Wangdango's picture

It's like I keep tellin' my wife, "C'mon, babe, a little wood is good for ya."

Mon, 07/07/2014 - 19:56 | 4933650 kurt
kurt's picture

Wooden a Hamburger be nice?

Mon, 07/07/2014 - 22:35 | 4934169 MayIMommaDogFac...
MayIMommaDogFace2theBananaPatch's picture

I wood gladly pay you Tuesday for a Hamburger today.

Mon, 07/07/2014 - 20:49 | 4933853 Kprime
Kprime's picture

only if you have a chain saw handy to cut it.

Mon, 07/07/2014 - 18:48 | 4933445 AdvancingTime
AdvancingTime's picture

All this can be expected, I can live with much of it but when they start serving Soylent Green I draw the line.

 Horse meat mixed with beef was found last year in Ireland, then Britain, and has now expanded steadily across the Continent. The situation in Europe created unease among American consumers over whether horse meat and other surprises might also find its way into the food supply in the United States. How good is your memory, or how far back do your reference points go, do you remember Soylent Green? More on this tasty treat in the article below.

http://brucewilds.blogspot.com/2013/03/horse-meat-and-soylent-green.html

Tue, 07/08/2014 - 00:27 | 4934413 DeadFred
DeadFred's picture

Soylent green is ok but soylent green with sawdust sucks.

Mon, 07/07/2014 - 18:42 | 4933173 conspicio
conspicio's picture

It was recently I read that Burger King is putting pro homosexual rainbow flag wrappers with gay slogans on their burgers, only to reveal a regular burger no different than those in regular "non-gay" wrapping. Except this one is gay. Or something like that. Gay burgers? Or maybe just gay wrappers on a not-gay burger? Whatever that is or is not, or is supposed to be is apparently where we are in this food marketing continuum.

It is curious Burger King chose a "whopper" to be associated with something gay. Totally coincidental. The gay community must love that association. Tender buns, beef, and a bit of ketchup and mayo all slathered together in a package called a whopper. Wrapped in fabulously gay packaging. Yep, sounds about right. The lesbians? Maybe a bit more graphic in the imagery of this one...or not...but I won't go there as I know you already have. An odd campaign as I never knew I was eating a closeted burger with robust homosexual and lesbian imagery. Just like everyone else.

And for the good of the order to show I am paying attention to the subject article...something something inflation blah blah blah.

Tue, 07/08/2014 - 09:55 | 4935095 foxmuldar
foxmuldar's picture

WTF this got to do with inflation?

Tue, 07/08/2014 - 14:05 | 4936109 redd_green
redd_green's picture

Dude.

Tue, 07/08/2014 - 12:55 | 4935784 conspicio
conspicio's picture

Pardon the cultural aside, fox. HYG on the inflationary angle...

Mon, 07/07/2014 - 23:26 | 4934309 Rhetorical
Rhetorical's picture

Most gay people I know wouldnt be caught dead inside a burger king. On the topic of this whole wood pulp thing. Maybe its the reason why I ve gotten violently sick after eatin mcdonalds the last 2times Ive eaten there. My fault for eating there I know but I was late for work and couldnt grab subway.

Tue, 07/08/2014 - 09:55 | 4934835 Pee Wee
Pee Wee's picture

Most gay people you know would be beat up in the public square at any other time in human history.

Perhaps your fag friends should be more tolerant.

Tue, 07/08/2014 - 10:38 | 4935241 detached.amusement
detached.amusement's picture

but that says nothing of the edibility of mcdonalds, or lack thereof.  last time I ate at mcdonalds I got sick.  burger king too.  and wendys.  and fried food, sausage, etc...

 

that's just what happens when you have a healthy diet and then all of a sudden eat garbage.  its like the difference between burning high octance gas and unprocessed biomass, there's simply no comparison.

Mon, 07/07/2014 - 21:07 | 4933927 Dingleberry
Dingleberry's picture

"Special sauce"?

 

Oops...wrong shithole.

That's McDonalds.

Mon, 07/07/2014 - 16:47 | 4933024 orangegeek
orangegeek's picture

Of course it's fraud.

 

Take a look at that communist in the WH and it's not too difficult that fraud is the new norm for a few more years.

Tue, 07/08/2014 - 08:53 | 4934917 redd_green
redd_green's picture

Communist?

Tue, 07/08/2014 - 13:11 | 4935846 FeralSerf
FeralSerf's picture

Barry was appointed by the same tribe that Karl Marx belonged to and that appointed Lenin (and Woody Wilson). That Tribe That Must Remain Nameless If One Is Not To Be Accused Of Anti-Semitism furnished the capital and the media to get Barry out of the swamps of Indonesia and into the swamps of Washington DC. Birds of a feather . . .

Does that mean that "communist" was just Another Giant Distraction, a way to further concentrate wealth into the hands of The Elites? Could be.

Mon, 07/07/2014 - 16:00 | 4932851 dexter_morgan
dexter_morgan's picture

In a word, NO.

Mon, 07/07/2014 - 15:51 | 4932813 JRobby
JRobby's picture

No

Mon, 07/07/2014 - 15:48 | 4932785 lakecity55
lakecity55's picture

Damn! This box of Quaker grits I just opened is full of sheetrock. I thought "Georgia Pacific" printed on it meant the box, not the contents.

The last bag of Lays Potato chips I bought was all puffed up (with air.) When I opened it, there was only one chip. I had to buy another one.

Yesterday, I bought "1 gallon" of milk. There was only a pint in it. I read the label again: "1 Pint per 1 Gallon container."

Tue, 07/08/2014 - 09:57 | 4935108 foxmuldar
foxmuldar's picture

Fuck and you didn,t even get laid. LOL

Mon, 07/07/2014 - 15:53 | 4932821 PGR88
PGR88's picture

I hope its not Chinese sheetrock.

Tue, 07/08/2014 - 09:12 | 4934973 messymerry
messymerry's picture

At least sheetrock is inert.  They put melamine in their food too...

Mon, 07/07/2014 - 15:44 | 4932783 MATA HAIRY
MATA HAIRY's picture

reminds me of the old johnny carson joke from decades ago...used to be that Mcdonalds had signs up in front of the store saying something "20 million hamburgers sold".

 

So johnny joked something like this: did you see the sign on the mcdonald's? "50 million hamburgers sold." That comes to almost 50 pounds of meat.

 

They sued him for it...

Mon, 07/07/2014 - 15:33 | 4932729 RJDees88
RJDees88's picture

There is a way to avoid this disaster on an individual level.

https://www.youtube.com/watch?v=V-qR2J2vM34&feature=youtu.be

Mon, 07/07/2014 - 15:33 | 4932727 Latitude25
Latitude25's picture

Sounds like a diet for all those fat fucks who live off that trash.

Mon, 07/07/2014 - 14:56 | 4932545 BigRedRider
BigRedRider's picture

Nothing like a double Mac to refortify my wooden dick.

Mon, 07/07/2014 - 14:26 | 4932376 NoWayJose
NoWayJose's picture

The US will never default on its huge debt - that would create too many consequences.  Instead, they will encourage inflation and a dollar devaluation in order to pay back that debt with future dollars that are not worth as much.  There is no other way out of this == hence,  we see WHY Yellen is so happy.

Mon, 07/07/2014 - 17:12 | 4933112 samuraitrader
samuraitrader's picture

sorry but default is a mathematical certainty.

Mon, 07/07/2014 - 16:09 | 4932885 dontgoforit
dontgoforit's picture

Wooden nickels?

Mon, 07/07/2014 - 14:23 | 4932361 tvdog
tvdog's picture

"Hamburger" is now 30% pink slime, 30% soy meal, and 40% sawdust, it seems ...

Mon, 07/07/2014 - 15:51 | 4932810 lakecity55
lakecity55's picture

Try the new Whopper: 90%  Soylent Mexican, only 10% sawdust. Yum!

Now you why they really don't make those immigration hearings!

Mon, 07/07/2014 - 15:32 | 4932725 dizzzave
dizzzave's picture

Cellulose is in the 2% or less portion of the ingredients.

Mon, 07/07/2014 - 18:57 | 4933498 AGuy
AGuy's picture

Fast food beef only contains 7% real beef. Rest is fillers:

https://www.google.com/#q=fast+food+only+7%25+beef

 

 

Mon, 07/07/2014 - 19:10 | 4933534 Jumbotron
Jumbotron's picture

And they are fed GMO corn and cellulose also.

Mon, 07/07/2014 - 16:19 | 4932931 Bioscale
Bioscale's picture

Maybe it does not taste that bad, they might try to increase it up to 10% for better consistency :)

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