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The New York Times' Revenue Since Hiring Paul Krugman

Tyler Durden's picture


Things at the NYT are not going quite as planned. From the FT:

A fall in advertising sales and stepped-up investment in digital products sapped second-quarter profit at the New York Times as the publisher forecast flat circulation revenue and further declines in advertising in the coming months.


Net income of $9.2m, or 6 cents a share, was down 54 per cent from $20.1m, or 13 cents a share, a year ago. Adjusted operating profit, which strips out some one-time items including retirement costs and depreciation, fell 21 per cent to $55.7m.


A trio of digital offerings – the NYT Now app, targeted at mobile users, a standalone opinion app and a higher-priced premium subscription service – helped lift circulation revenues in the quarter. But the company said subscriber growth for its website and core mobile app had flagged, and said it needed to do a better job of marketing its offerings to the right audiences.

Or another way of showing it, here are the NYT's revenues since hiring Paul Krugman as an Op-Ed columnist. Correlation or causation?


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Tue, 07/29/2014 - 15:53 | 5019272 Pladizow
Pladizow's picture

100% Causation!

Tue, 07/29/2014 - 15:57 | 5019294 NYPoke
NYPoke's picture


Tue, 07/29/2014 - 16:02 | 5019336 idea_hamster
idea_hamster's picture

New Normal-ization.

Tue, 07/29/2014 - 16:12 | 5019387 NYPoke
NYPoke's picture

You've been Krugmanned.

Tue, 07/29/2014 - 16:20 | 5019415 NotApplicable
NotApplicable's picture

Pulp Fiction, FTMFW!

Tue, 07/29/2014 - 16:23 | 5019437 max2205
max2205's picture

Good one Tyler!

Tue, 07/29/2014 - 16:25 | 5019441 Vampyroteuthis ...
Vampyroteuthis infernalis's picture

Libtardism is the disease. Krugman is just a symptom.

Tue, 07/29/2014 - 16:41 | 5019498 whotookmyalias
whotookmyalias's picture

Causation, but in a more complex way.  Not Kruggy's fault per say, just the idea that any publication that would print his drivel lacks the type of value that anyone will want to pay for.

Tue, 07/29/2014 - 16:59 | 5019559 Headbanger
Headbanger's picture


Now can we put Krugman on a Malaysian Air flight over Liberia that gets blow apart by an Ebola armed missile then vaporized by a massive solar EMP  followed by a recall of the plane for a faulty ignition switch!?

Tue, 07/29/2014 - 17:06 | 5019571 Manthong
Manthong's picture

They just need to go earnings negative and build large deficits to live in Krugman's dream world.

Tue, 07/29/2014 - 18:31 | 5019877 knukles
knukles's picture

All depends on whatchu think of Paul, right?
Then again, Maureen Dowd and Tom Freidman haven't been exactly intellectual pillars either, no?

Tue, 07/29/2014 - 18:46 | 5019923 Keyser
Keyser's picture

The Krugmeister might have something to do with the decline of the NYT, but I have to think that people are finally waking up and realizing they have been lied to for decades by the NYT and the rest of the MSM... Just say no to their ad and subscription requests... Personally, I wouldn't let my dog take a crap on a copy of the NYT... 



Tue, 07/29/2014 - 19:02 | 5019974 TheRedScourge
TheRedScourge's picture

I think he would agree that he would be a better columnist if they would just stimulate him more.

Tue, 07/29/2014 - 19:35 | 5020126 philipat
philipat's picture

Krugman never seems to use Japan as an example of the success of the policies he expounds. I wonder why??...

Tue, 07/29/2014 - 21:09 | 5020543 Manthong
Manthong's picture

" if they would just stimulate him more."

Huh?  Who.. Maureen Dowd?

Tue, 07/29/2014 - 16:50 | 5019528 passenger_pidgin
passenger_pidgin's picture

I hate the New York Times' Paul.

I live in his crystal ball

where everything rises

(especially the prices)

And only my earnings can fall.

Tue, 07/29/2014 - 19:09 | 5020010 oklaboy
oklaboy's picture

If Robert Redford stood outside the NYT today like he did in 3 Day of the Condor, Cliff Roberston could cap his ass and nobody would notice, that is how irrelenvant NYT and Klugface is.

Tue, 07/29/2014 - 17:52 | 5019738 ugmug
ugmug's picture

A little, I mean a lot, of weed in the newsroom will lift all bongs....or is that boats full of weed will lift all buds....giggles.....pass the stash...Obama's coming to share his stash....giggles.....more giggles...legalize Ebola we'll smoke it....more giggles......

Tue, 07/29/2014 - 16:37 | 5019477 Stoploss
Stoploss's picture

Caucasion bitchezz!!!!!



Tue, 07/29/2014 - 16:26 | 5019446 Kirk2NCC1701
Kirk2NCC1701's picture

Cool!  I knew he'd be good for something.

Tue, 07/29/2014 - 18:09 | 5019786 Zero Govt
Zero Govt's picture

He's not actually

...and anytime he sees a downsided chart his knee-jerk reaction is to call 'War' as a stimulus so please don't show it to him

Tue, 07/29/2014 - 16:30 | 5019456 Canadian Dirtlump
Canadian Dirtlump's picture

Much like the fact that his middle name is robin, as is the name of his wife and ex wife, I think he is imbued with some sort of malevolent spirit which tends to lend itself to synchronicities like the grand mal seizure that is the revenue base.

Tue, 07/29/2014 - 16:39 | 5019481 Freddie
Freddie's picture

How many millions of trees have these vile propagandists at the NY Times murdered?  How many forests have they destroyed?

Tue, 07/29/2014 - 16:52 | 5019534 Canadian Dirtlump
Canadian Dirtlump's picture

Too goddamned many. Same goes for the rolls of toilet paper that rubenesque troll has murdered thanks to his doubtless suspect diet judging my his aerodynamic pear shape.

Tue, 07/29/2014 - 17:20 | 5019614 ThisIsBob
ThisIsBob's picture

Paper pulp is derived mostly from managed forrests, tree farms and recycling.  Many jobs.  Thank you for buying the Times.

Tue, 07/29/2014 - 17:07 | 5019579 P Rankmug
P Rankmug's picture

Nothing revenue wise that a little space alien invasion of the NYT wouldn't solve.

Tue, 07/29/2014 - 15:53 | 5019273 Itchy and Scratchy
Itchy and Scratchy's picture

Somebody is payin' him?

Tue, 07/29/2014 - 16:02 | 5019335 globozart
globozart's picture

Since he worships paper he get's paper. Or he works for the paper. Whatever.

Tue, 07/29/2014 - 15:54 | 5019275 phaedrus1952
phaedrus1952's picture

They need to break some windows.

Tue, 07/29/2014 - 16:07 | 5019357 Kilgore Trout
Kilgore Trout's picture

Broken windows at the Times would profit NYC glaziers. What the Times needs is a good World War.

Tue, 07/29/2014 - 17:13 | 5019590 TheSecondLaw
TheSecondLaw's picture

But take money from the doughnut stands 'cause it was used to pay the glaziers instead.

Tue, 07/29/2014 - 15:55 | 5019280 youngman
youngman's picture

It comes standard on an Obama phone as an app......but I would never ever buy one for any reason...trash is just that ...trash

Tue, 07/29/2014 - 15:55 | 5019282 Rompoculos
Rompoculos's picture

"All the news that's print to fit"

Tue, 07/29/2014 - 15:56 | 5019284 buzzsaw99
buzzsaw99's picture

the right audience = libs who like the slimes slant and propaganda?

Tue, 07/29/2014 - 15:58 | 5019310 Tsar Pointless
Tsar Pointless's picture

I guess you have a real short memory, and forget how the New York Times - not slimes, stop being a child - carried the water for the Cheney Administration and parroted its propaganda on the march toward the ill-fated invasion of Iraq.

A "liberal" newspaper wouldn't have done that.

Tue, 07/29/2014 - 16:08 | 5019352 buzzsaw99
buzzsaw99's picture

the last thing i read from the times was a series of articles on drugs and horse racing a few years back. i admit, they could be totally rino by now and i wouldn't know it. as for propaganda i know damn well they haven't quit because they all do it.

Tue, 07/29/2014 - 16:33 | 5019365 Rainman
Rainman's picture

A "liberal" newspaper would do that if they had an overwhelming subscriber/advertiser base supporting Israel.

Tue, 07/29/2014 - 16:14 | 5019393 Mojeaux18
Mojeaux18's picture

Yeah - and liberals would never vote for or support said war either...except many did.

Al Franken (supported), Biden, Hillary, Schumer, Edwards,  Feinstein, Reid...

Tue, 07/29/2014 - 16:18 | 5019412 kchrisc
kchrisc's picture

"I guess you have a real short memory, and forget how the New York Times - not slimes, stop being a child - carried the water for the Cheney Administration and parroted its propaganda on the march toward the ill-fated invasion of Iraq. A "liberal" newspaper wouldn't have done that."

You are almost there. Now, who REALLY benefited from the invasion of Iraq? The answer to that is the answer to who really runs and controls the DC US.


"Liberal, conservative, neo-con, Republican, Democrat, etc. are like the costumes of the players in a theatrical play."

Tue, 07/29/2014 - 16:22 | 5019431 NotApplicable
NotApplicable's picture

Well, one has to admit, Colon Pal and his little vial of dishsoap was pretty convincing.

Tue, 07/29/2014 - 16:44 | 5019511 MASTER OF UNIVERSE

CORRECTION: "...are like the costumes of the players in a really

bad 'B' rated theatrical play".

there, fixed it.


Tue, 07/29/2014 - 15:56 | 5019296 froze25
froze25's picture

Not too worry, the Government will make sure that the NY Times survives. How else would the White house distribute its talking points for the day or decide what stories are talked about on all the other papers and TV "news" stations.

Tue, 07/29/2014 - 15:58 | 5019298 Der Wille Zur Macht
Der Wille Zur Macht's picture


Tue, 07/29/2014 - 15:57 | 5019300 jay28elle
jay28elle's picture

I think it was Krugman who coined the phrase, "Just wait for it..."

Tue, 07/29/2014 - 15:58 | 5019304 centerline
centerline's picture

NYT- you reap what you sow.

Tue, 07/29/2014 - 16:09 | 5019372 ShorTed
ShorTed's picture

+1 Couldn't agree more.

The irony of this piece is it's exactly the kind of skewed logic Krugman uses to browbeat his targets.

Tue, 07/29/2014 - 15:58 | 5019306 Pareto
Pareto's picture

Causation!!!  Bitchezzzz!

Tue, 07/29/2014 - 16:02 | 5019307 Dr. Engali
Dr. Engali's picture

The fact that the MSM  only offered statist propaganda gave an opening for the truth seeking  internet to destroy their revenue stream. The market is clearly saying no to what they are selling, and it will only get worse. Even though the NYTs is in the paper business they won't be able to print their way out of this mess.

Tue, 07/29/2014 - 16:15 | 5019401 NotAMathWhiz
NotAMathWhiz's picture

Yeah, +1 for that.  I dislike Krugman as much as the next capable-of-independent-thought human, but he's only a part of the problem with the NYT.   I'm usually extremely pessimistic when it comes to anything that requires thought by the average american, but I find declining sales for this rag to be a very positive sign.

Tue, 07/29/2014 - 17:40 | 5019689 Canoe Driver
Canoe Driver's picture

The NYT is indeed engaged in biased reporting and propaganda, as well as purported tutelage to a quite dumbed-down would-be gentry. Nevertheless, the main reason for its declining sales is that, with few exceptions, no one reads anymore at all.

In 2007, when Norman Mailer died, no one at Minetta Tavern, spending $200 per person on dinner, could tell me who he was.

Tue, 07/29/2014 - 18:54 | 5019943 NuYawkFrankie
NuYawkFrankie's picture

Re  ...purported tutelage to a quite dumbed-down would-be gentry

Sheer poetry!

Tue, 07/29/2014 - 16:51 | 5019524 highly debtful
highly debtful's picture

Agreed, Dr. E., but what worries me in this matter is the vulnerability of internet. If the TPTB/MSM-tandem would feel this particular medium is publishing too many invonvenient facts or opinions, they could decide to take it down, at least in part (if they have any common sense - a total black out would raise too many questions). The public doesn't control this thing, they do. Would be a brightly flashing red light, though.

Ever experienced a long-term power failure? It disorientates your daily life quite quickly. I suppose a long-term internet failure will play havoc with your opinion forming in pretty much the same way. 

Tue, 07/29/2014 - 17:06 | 5019572 smacker
smacker's picture

Totally agree. I believe that dirty actions of some sort will be taken to stem the rise of Internet blogs and websites which provide critical analysis of the relentless State propaganda spewed by MSM.

The abandonment of Net Neutrality is one action that's happening but there will be others. DDoS attacks secretly orchestrated by .gov will be another. Legal actions against individual bloggers for going over the line will be another. Many more.

Tue, 07/29/2014 - 15:59 | 5019309 Atomizer
Atomizer's picture

Has to be their own rhetoric, blame it on the weather.

Tue, 07/29/2014 - 17:14 | 5019594 BidnessMan
BidnessMan's picture

Yep - Global Warming. Got to save the trees.

Tue, 07/29/2014 - 15:59 | 5019311 dizzyfingers
dizzyfingers's picture

Readers voting with their feat -- bye-bye NYT.

Tue, 07/29/2014 - 15:59 | 5019321 Tsar Pointless
Tsar Pointless's picture

Or with their feet. Quite a feat, indeed.

Tue, 07/29/2014 - 15:59 | 5019315 I woke up
I woke up's picture

NYT is getting backdoor QE money to put forth propaganda, same goes for CNN, NBC, ABC, CBS and FOX, it's all too coordinated to be a mistake. 

Tue, 07/29/2014 - 16:40 | 5019491 Emergency Ward
Emergency Ward's picture

"Mockingbird" -- Inez and Charlie Fox

Tue, 07/29/2014 - 16:00 | 5019320 quasimodo
quasimodo's picture


Tue, 07/29/2014 - 16:04 | 5019326 ebworthen
ebworthen's picture

Overpriced rag.

Krugman just added more yellow.

Tue, 07/29/2014 - 16:00 | 5019328 highly debtful
highly debtful's picture

Personally, I think they didn't hire enough Paul Krugmans. If only they would see the light. 

Tue, 07/29/2014 - 16:02 | 5019331 Yancey Ward
Yancey Ward's picture

Fucking Austerian customers!

Tue, 07/29/2014 - 16:02 | 5019334 bh2
bh2's picture

"and said it needed to do a better job of marketing its offerings to the right audiences"

Obviously an error. Should be:

"and said it needed to do a better job of marketing its offerings to the left audiences"

Fixed it.

Tue, 07/29/2014 - 16:02 | 5019341 Yen Cross
Yen Cross's picture

  I'm waiting for the Paul Krugman dart board app. You can play it with multiple users.  Who ever wins gets to kick an image of Krugman in the balls, or hit him in the head with a claw hammer by pressing the ctrl-p buttons on their keyboard.

Tue, 07/29/2014 - 16:03 | 5019344 whisperin
whisperin's picture

Can't we have both causation and correlation?

Tue, 07/29/2014 - 16:16 | 5019405 NotApplicable
NotApplicable's picture

"Why not both?" was what immediately came to my mind.

Tue, 07/29/2014 - 16:04 | 5019346 Frostfan1
Frostfan1's picture

The only way Republicans now know what's in the NYT is what Fox News folks tell them.  So that leaves elitist liberals living in NYC and the younguns don't read papers any more.

Tue, 07/29/2014 - 16:19 | 5019414 NotApplicable
NotApplicable's picture

Even fewer do crossword puzzles, which from what I can tell, is the only true value the paper ever contained for the reader.

Tue, 07/29/2014 - 16:06 | 5019353 Goldilocks
Goldilocks's picture

Johnny horton - Devil Made A Masterpiece (2:25)

Tue, 07/29/2014 - 16:08 | 5019362 I Write Code
I Write Code's picture

Oh no, it would be much worse without Krugman!

They need to hire fifty more just like him.

Tue, 07/29/2014 - 16:09 | 5019370 NOTaREALmerican
NOTaREALmerican's picture

HA, funny one.   But, unfortunately no.  

Tue, 07/29/2014 - 16:09 | 5019371 crazytechnician
crazytechnician's picture

Paul reckons if their Head Office is burned down then they would sell more papers.

Tue, 07/29/2014 - 16:11 | 5019376 kchrisc
kchrisc's picture

"All the CIA and Ashkenazi propaganda that's fit to print."

Tue, 07/29/2014 - 16:11 | 5019380 Atomizer
Atomizer's picture

NYT’s paper can still be used for the following purposes.


  • Lining a cat litter box.
  • Birdcage covering at bottom for the pets droppings.
  • Rolling fresh fish for storage.
  • Picking up your dog’s poop while walking.
  • Emergency toilet paper when taking an Obama turd.
  • Placing under an oil leaking GM car to absorb damage too your driveway.
Tue, 07/29/2014 - 16:13 | 5019392 crazytechnician
crazytechnician's picture

You forgot about wiping your arse when you run out of bog roll at 4am.

Tue, 07/29/2014 - 16:12 | 5019383 Goldilocks
Goldilocks's picture

HERES JOHNNY!!!!!!! (0:10)

Tue, 07/29/2014 - 16:11 | 5019384 no bones
no bones's picture


Tue, 07/29/2014 - 16:14 | 5019395 Freedumb
Freedumb's picture

Well of course it's down, it's because of AUSTERITY. The NY Times should be printing at least 10x as many newspapers!

Tue, 07/29/2014 - 16:17 | 5019410 crazytechnician
crazytechnician's picture

Paul says they should print around 100 x more copies than required and burn what is not sold. That will bring the stats. up.

Tue, 07/29/2014 - 16:16 | 5019402 SilverCoinLover
SilverCoinLover's picture

Great chart, but I believe CNBC's ratings since they hired Jim Cramer has plummeted even more!

Tue, 07/29/2014 - 16:16 | 5019403 replaceme
replaceme's picture

Where is the credibility chart?

Tue, 07/29/2014 - 16:20 | 5019425 MASTER OF UNIVERSE

Illusory correlation given that every other newspaper in North America is experiencing the same revenue divebombing straight into Chapter 11. If the New York Fucking Times is going down for the count you can rest assured knowing that the United States of America is going down too.

Give the USA enough rope [read CIA] and it will hang from the gallows

of every country in the world.

WARNING: USA is insolvent and officially insane with DEBT

Tue, 07/29/2014 - 16:23 | 5019430 The Most Intere...
The Most Interesting Frog in the World's picture

Correlation or causation?

 Neither, Defecation.


Tue, 07/29/2014 - 16:31 | 5019459 Smegley Wanxalot
Smegley Wanxalot's picture


Tue, 07/29/2014 - 16:37 | 5019473 khakuda
khakuda's picture

Genius!  You guys crack me up!

Tue, 07/29/2014 - 16:52 | 5019533 Comte d'herblay
Comte d'herblay's picture

Circulation increased significantly over this past weekend when it sided with those who wish to legalize Marijuana, at the National level, and leave it to the states to decide on the fate of Pot in their jurisdiction. Several other bylines will be forthcoming as to their justification for being advocates of de-criminalizing the growing and use of this plant. 

They did not publish the fact that they have taken all of the their retrained earnings, liquidated all cash equivalents and invested it all in the States of Washington and Colorado marijuana farms.  

The next quarterly results will reflect sales amounting to $300,000 an hour and the stock will go really high so buy it now on the dip. 

"4:20", will replace "all the news that's fit to print", as their motto.

Tue, 07/29/2014 - 16:56 | 5019543 swass
swass's picture

To be fair, I don't know that we can blame Paul for all of that.  After all, the paper sucked before he went there, he just helped ensure it's demise. 

Tue, 07/29/2014 - 16:57 | 5019552 olle
olle's picture

Krugman: no problem, let´s just take on some more dept and we´ll be fine in the future.... trust´ll work

Tue, 07/29/2014 - 16:59 | 5019558 max bucket
max bucket's picture

Falling revenue?

Wait!'s the NY Times and they have printing presses don't they?

Krugman..wake up man...all you have to do is find some paper stock that feels a little bit like Treasury stock and voila..the NYT can be just as successful as you say the US economy has been

Either that or just pay him more.

Tue, 07/29/2014 - 17:06 | 5019573 SillySalesmanQu...
SillySalesmanQuestion's picture

Nauseation Kauseation.

Tue, 07/29/2014 - 17:10 | 5019586 Nue
Nue's picture

Don't worry Krugman has a plan all he needs is a can of gas a book matches and after hours access to the building.

Tue, 07/29/2014 - 17:55 | 5019747 q99x2
q99x2's picture

How bout when the collapse is over we never mention stock markets, the FED, Banks, CNBC, CNN or NBC or any of the shit media and corporate fraud organizations again and just concentrate on the de-centralizing and individual empowering properties of crypto-currencies and government by open source software solutions.

The old world rule by aristocracy and manipulation through financial means is dying and will not continue. Technology has ended all wars with nuclear capable nataions except for the possiblity of the last war. Bio-chemestry now makes it possible for even non-nuclear nations and even individuals to be a threat to the entire world.

The Microsoft operating system and the viruses that attacked it could be an analogy to how large centrally controlled organizations are much more vurnerable to viruses when compared to open source solutions. It is inevitable that if humans are to survive into the future it will be through open source government solutions.


Tue, 07/29/2014 - 17:58 | 5019761 reTARD
reTARD's picture


Tue, 07/29/2014 - 18:04 | 5019769 syntaxterror
syntaxterror's picture

If I ever want to read their propoganda (which is seldom):
- select all of the title text
- right click, and select "search internet for..."

This gets around their "pay" wall which is really nothing more than a usability wall. The only reason to access the articles is to laugh at the limousine liberals' comments.

Tue, 07/29/2014 - 18:25 | 5019861 NuYawkFrankie
NuYawkFrankie's picture

Correlation Is Not Necessarily Causation...


Yes - but in the case of Krugman & declining  Haaretz On The Hudson revenues, it probably is. 

I'll throw a block-party and invite Krugman  -as the Guest Of Honor - the day that rag goes outta business.

Tue, 07/29/2014 - 18:46 | 5019924 ragemachinest
ragemachinest's picture

The numbers look great! He just prevented it from sliding further, that's all! Jobs saved/created 1. (sarcasm)

Tue, 07/29/2014 - 19:28 | 5020097 Otto Zitte
Otto Zitte's picture

moral hazard

Tue, 07/29/2014 - 19:28 | 5020100 esum
esum's picture

NYT = PRAVDA of old...... 

Tue, 07/29/2014 - 22:11 | 5020831 hedgiex
hedgiex's picture

2 groups of liberals. The more wily group who does not need NYT to get the pulses for their avarice. The remaining group that needs the fixes to their disillusions.

Wed, 07/30/2014 - 00:11 | 5021215 MedicalQuack
MedicalQuack's picture

One thing bias or not the New York Times is using either no or fewer bots to write their news.  That's the big thing as all news media wants click bait now to ad expsoure revenue so thus the attention grabbing OMG headlines too.  Forbes and Pro-Publica use Narrative Science, a bot that does data news.  I've tried their free version that write me a story about my Google Analytics just to see what it does and yes it's a very boring verbiage accounting.

The real bot out there though that's patented in Singapore is Long Tail and the creator wrote 10k books with it and put them on Amazon for sale..  It does a lot more w/videos and of course news articles too.  You might see your favorate newscaster in cartoon version one day doing the nightly news with whatever the bot puts together for the character to speak..scary.  So I guess I'll take Krugman over a bot, agree or not agree, at least it's a human:)

See 2nd video here.  The bots on the markets have no problems reading bot generated news...and that's even scarier as is this the next area to manipulate you might wonder?  I do.

Wed, 07/30/2014 - 11:46 | 5022825 cocky roach
cocky roach's picture

I guess a lot of people aren't willing to pay for propaganda. Go figure.

Do NOT follow this link or you will be banned from the site!