The New York Times' Revenue Since Hiring Paul Krugman

Tyler Durden's picture


Things at the NYT are not going quite as planned. From the FT:

A fall in advertising sales and stepped-up investment in digital products sapped second-quarter profit at the New York Times as the publisher forecast flat circulation revenue and further declines in advertising in the coming months.


Net income of $9.2m, or 6 cents a share, was down 54 per cent from $20.1m, or 13 cents a share, a year ago. Adjusted operating profit, which strips out some one-time items including retirement costs and depreciation, fell 21 per cent to $55.7m.


A trio of digital offerings – the NYT Now app, targeted at mobile users, a standalone opinion app and a higher-priced premium subscription service – helped lift circulation revenues in the quarter. But the company said subscriber growth for its website and core mobile app had flagged, and said it needed to do a better job of marketing its offerings to the right audiences.

Or another way of showing it, here are the NYT's revenues since hiring Paul Krugman as an Op-Ed columnist. Correlation or causation?

Your rating: None

- advertisements -

Comment viewing options

Select your preferred way to display the comments and click "Save settings" to activate your changes.
Tue, 07/29/2014 - 15:53 | 5019272 Pladizow
Pladizow's picture

100% Causation!

Tue, 07/29/2014 - 15:57 | 5019294 NYPoke
NYPoke's picture


Tue, 07/29/2014 - 16:02 | 5019336 idea_hamster
idea_hamster's picture

New Normal-ization.

Tue, 07/29/2014 - 16:12 | 5019387 NYPoke
NYPoke's picture

You've been Krugmanned.

Tue, 07/29/2014 - 16:20 | 5019415 NotApplicable
NotApplicable's picture

Pulp Fiction, FTMFW!

Tue, 07/29/2014 - 16:23 | 5019437 max2205
max2205's picture

Good one Tyler!

Tue, 07/29/2014 - 16:25 | 5019441 Vampyroteuthis ...
Vampyroteuthis infernalis's picture

Libtardism is the disease. Krugman is just a symptom.

Tue, 07/29/2014 - 16:41 | 5019498 whotookmyalias
whotookmyalias's picture

Causation, but in a more complex way.  Not Kruggy's fault per say, just the idea that any publication that would print his drivel lacks the type of value that anyone will want to pay for.

Tue, 07/29/2014 - 16:59 | 5019559 Headbanger
Headbanger's picture


Now can we put Krugman on a Malaysian Air flight over Liberia that gets blow apart by an Ebola armed missile then vaporized by a massive solar EMP  followed by a recall of the plane for a faulty ignition switch!?

Tue, 07/29/2014 - 17:06 | 5019571 Manthong
Manthong's picture

They just need to go earnings negative and build large deficits to live in Krugman's dream world.

Tue, 07/29/2014 - 18:31 | 5019877 knukles
knukles's picture

All depends on whatchu think of Paul, right?
Then again, Maureen Dowd and Tom Freidman haven't been exactly intellectual pillars either, no?

Tue, 07/29/2014 - 18:46 | 5019923 Keyser
Keyser's picture

The Krugmeister might have something to do with the decline of the NYT, but I have to think that people are finally waking up and realizing they have been lied to for decades by the NYT and the rest of the MSM... Just say no to their ad and subscription requests... Personally, I wouldn't let my dog take a crap on a copy of the NYT... 



Tue, 07/29/2014 - 19:02 | 5019974 TheRedScourge
TheRedScourge's picture

I think he would agree that he would be a better columnist if they would just stimulate him more.

Tue, 07/29/2014 - 19:35 | 5020126 philipat
philipat's picture

Krugman never seems to use Japan as an example of the success of the policies he expounds. I wonder why??...

Tue, 07/29/2014 - 21:09 | 5020543 Manthong
Manthong's picture

" if they would just stimulate him more."

Huh?  Who.. Maureen Dowd?

Tue, 07/29/2014 - 16:50 | 5019528 passenger_pidgin
passenger_pidgin's picture

I hate the New York Times' Paul.

I live in his crystal ball

where everything rises

(especially the prices)

And only my earnings can fall.

Tue, 07/29/2014 - 19:09 | 5020010 oklaboy
oklaboy's picture

If Robert Redford stood outside the NYT today like he did in 3 Day of the Condor, Cliff Roberston could cap his ass and nobody would notice, that is how irrelenvant NYT and Klugface is.

Tue, 07/29/2014 - 17:52 | 5019738 ugmug
ugmug's picture

A little, I mean a lot, of weed in the newsroom will lift all bongs....or is that boats full of weed will lift all buds....giggles.....pass the stash...Obama's coming to share his stash....giggles.....more giggles...legalize Ebola we'll smoke it....more giggles......

Tue, 07/29/2014 - 16:37 | 5019477 Stoploss
Stoploss's picture

Caucasion bitchezz!!!!!



Tue, 07/29/2014 - 16:26 | 5019446 Kirk2NCC1701
Kirk2NCC1701's picture

Cool!  I knew he'd be good for something.

Tue, 07/29/2014 - 18:09 | 5019786 Zero Govt
Zero Govt's picture

He's not actually

...and anytime he sees a downsided chart his knee-jerk reaction is to call 'War' as a stimulus so please don't show it to him

Tue, 07/29/2014 - 16:30 | 5019456 Canadian Dirtlump
Canadian Dirtlump's picture

Much like the fact that his middle name is robin, as is the name of his wife and ex wife, I think he is imbued with some sort of malevolent spirit which tends to lend itself to synchronicities like the grand mal seizure that is the revenue base.

Tue, 07/29/2014 - 16:39 | 5019481 Freddie
Freddie's picture

How many millions of trees have these vile propagandists at the NY Times murdered?  How many forests have they destroyed?

Tue, 07/29/2014 - 16:52 | 5019534 Canadian Dirtlump
Canadian Dirtlump's picture

Too goddamned many. Same goes for the rolls of toilet paper that rubenesque troll has murdered thanks to his doubtless suspect diet judging my his aerodynamic pear shape.

Tue, 07/29/2014 - 17:20 | 5019614 ThisIsBob
ThisIsBob's picture

Paper pulp is derived mostly from managed forrests, tree farms and recycling.  Many jobs.  Thank you for buying the Times.

Tue, 07/29/2014 - 17:07 | 5019579 P Rankmug
P Rankmug's picture

Nothing revenue wise that a little space alien invasion of the NYT wouldn't solve.

Tue, 07/29/2014 - 15:53 | 5019273 Itchy and Scratchy
Itchy and Scratchy's picture

Somebody is payin' him?

Tue, 07/29/2014 - 16:02 | 5019335 globozart
globozart's picture

Since he worships paper he get's paper. Or he works for the paper. Whatever.

Tue, 07/29/2014 - 15:54 | 5019275 phaedrus1952
phaedrus1952's picture

They need to break some windows.

Tue, 07/29/2014 - 16:07 | 5019357 Kilgore Trout
Kilgore Trout's picture

Broken windows at the Times would profit NYC glaziers. What the Times needs is a good World War.

Tue, 07/29/2014 - 17:13 | 5019590 TheSecondLaw
TheSecondLaw's picture

But take money from the doughnut stands 'cause it was used to pay the glaziers instead.

Tue, 07/29/2014 - 15:55 | 5019280 youngman
youngman's picture

It comes standard on an Obama phone as an app......but I would never ever buy one for any reason...trash is just that ...trash

Tue, 07/29/2014 - 15:55 | 5019282 Rompoculos
Rompoculos's picture

"All the news that's print to fit"

Tue, 07/29/2014 - 15:56 | 5019284 buzzsaw99
buzzsaw99's picture

the right audience = libs who like the slimes slant and propaganda?

Tue, 07/29/2014 - 15:58 | 5019310 Tsar Pointless
Tsar Pointless's picture

I guess you have a real short memory, and forget how the New York Times - not slimes, stop being a child - carried the water for the Cheney Administration and parroted its propaganda on the march toward the ill-fated invasion of Iraq.

A "liberal" newspaper wouldn't have done that.

Tue, 07/29/2014 - 16:08 | 5019352 buzzsaw99
buzzsaw99's picture

the last thing i read from the times was a series of articles on drugs and horse racing a few years back. i admit, they could be totally rino by now and i wouldn't know it. as for propaganda i know damn well they haven't quit because they all do it.

Tue, 07/29/2014 - 16:33 | 5019365 Rainman
Rainman's picture

A "liberal" newspaper would do that if they had an overwhelming subscriber/advertiser base supporting Israel.

Tue, 07/29/2014 - 16:14 | 5019393 Mojeaux18
Mojeaux18's picture

Yeah - and liberals would never vote for or support said war either...except many did.

Al Franken (supported), Biden, Hillary, Schumer, Edwards,  Feinstein, Reid...

Tue, 07/29/2014 - 16:18 | 5019412 kchrisc
kchrisc's picture

"I guess you have a real short memory, and forget how the New York Times - not slimes, stop being a child - carried the water for the Cheney Administration and parroted its propaganda on the march toward the ill-fated invasion of Iraq. A "liberal" newspaper wouldn't have done that."

You are almost there. Now, who REALLY benefited from the invasion of Iraq? The answer to that is the answer to who really runs and controls the DC US.


"Liberal, conservative, neo-con, Republican, Democrat, etc. are like the costumes of the players in a theatrical play."

Tue, 07/29/2014 - 16:22 | 5019431 NotApplicable
NotApplicable's picture

Well, one has to admit, Colon Pal and his little vial of dishsoap was pretty convincing.

Tue, 07/29/2014 - 16:44 | 5019511 MASTER OF UNIVERSE

CORRECTION: "...are like the costumes of the players in a really

bad 'B' rated theatrical play".

there, fixed it.


Tue, 07/29/2014 - 15:56 | 5019296 froze25
froze25's picture

Not too worry, the Government will make sure that the NY Times survives. How else would the White house distribute its talking points for the day or decide what stories are talked about on all the other papers and TV "news" stations.

Tue, 07/29/2014 - 15:58 | 5019298 Der Wille Zur Macht
Der Wille Zur Macht's picture


Tue, 07/29/2014 - 15:57 | 5019300 jay28elle
jay28elle's picture

I think it was Krugman who coined the phrase, "Just wait for it..."

Tue, 07/29/2014 - 15:58 | 5019304 centerline
centerline's picture

NYT- you reap what you sow.

Tue, 07/29/2014 - 16:09 | 5019372 ShorTed
ShorTed's picture

+1 Couldn't agree more.

The irony of this piece is it's exactly the kind of skewed logic Krugman uses to browbeat his targets.

Tue, 07/29/2014 - 15:58 | 5019306 Pareto
Pareto's picture

Causation!!!  Bitchezzzz!

Tue, 07/29/2014 - 16:02 | 5019307 Dr. Engali
Dr. Engali's picture

The fact that the MSM  only offered statist propaganda gave an opening for the truth seeking  internet to destroy their revenue stream. The market is clearly saying no to what they are selling, and it will only get worse. Even though the NYTs is in the paper business they won't be able to print their way out of this mess.

Tue, 07/29/2014 - 16:15 | 5019401 NotAMathWhiz
NotAMathWhiz's picture

Yeah, +1 for that.  I dislike Krugman as much as the next capable-of-independent-thought human, but he's only a part of the problem with the NYT.   I'm usually extremely pessimistic when it comes to anything that requires thought by the average american, but I find declining sales for this rag to be a very positive sign.

Tue, 07/29/2014 - 17:40 | 5019689 Canoe Driver
Canoe Driver's picture

The NYT is indeed engaged in biased reporting and propaganda, as well as purported tutelage to a quite dumbed-down would-be gentry. Nevertheless, the main reason for its declining sales is that, with few exceptions, no one reads anymore at all.

In 2007, when Norman Mailer died, no one at Minetta Tavern, spending $200 per person on dinner, could tell me who he was.

Do NOT follow this link or you will be banned from the site!