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Inflation Watch: The Incredible Shrinking Coke Can

Tyler Durden's picture


U.S. soft drink companies are increasingly shifting to "mini-cans" in an apparent strategy to help the poor obese people of the world manage caloric intake better. Mini-can sales are up 3% as the rest of the industry is in demise. All sounds great... However, as Reuters notes, the reality of the shift toward smaller cans "is almost the industry admitting that volume is not going to be growing very much." Simply put, it is one way that companies can drive higher prices and larger margins: Consumers may feel as though they’re buying a cheaper, smaller soda, but they are often paying more per fluid ounce. But do not fear, inflation is contained.


As Reuters reports, soft drink firms strategy is propaganda'd as helping manage health...

About a year ago, Texas rancher George Krueger worried about his weight, and decided it was time to downsize - his Coke cans, that is.


Like increasing numbers of U.S. consumers, Krueger bet that by switching from regular-sized soda cans to 7.5 ounce "mini"-sized ones, he could make a dent in his daily calorie intake.


“It’s kind of a happy medium,” said the 62-year-old, who generally drinks a can a day, but sometimes goes for an extra one for more caffeine. “I can have my sweet fix but not feel guilty for having so much.”


U.S. soft drink companies are betting that soda drinkers like Krueger and their willingness to buy smaller cans, even for a higher unit price, will be a potential antidote to weak sales as consumers shift away from sugary soft drinks.


The mini-can is the latest move by food and beverage companies to boost their product offerings of smaller portion sizes that supposedly help consumers limit their caloric intake - even if there are signs that some end up reaching for another package or can.


Mini can sales grew 3 percent in 2013 while the rest of the carbonated soft drink category dropped, according to market research firm Euromonitor International.


Pepsi’s mini can business in the United States has grown 24 percent year-to-date in 2014 and was up 34 percent last year. The company said that this year, it has also seen a significant increase in the number of in-store displays of mini cans.

But the reality is... it's about rising costs and managing margins...

The shift toward smaller cans “is almost the industry admitting that volume is not going to be growing very much,” said Ali Dibadj, a beverage analyst at Sanford C. Bernstein.


It is one way that companies can drive higher prices and larger margins: Consumers may feel as though they’re buying a cheaper, smaller soda, but they are often paying more per fluid ounce, analysts said.


Indeed, there is a price difference between mini cans and regular cans at retail. At a Fairway grocery store in Manhattan last week, 7.5-ounce cans of regular Coke and Pepsi were $4.49 for an eight-pack. Twelve-ounce cans, on the other hand were $4.89 for a 12-pack. That works out to roughly 7 cents per ounce versus 3 cents an ounce.

Of course, the reality is - consumers are drinking the same amount (more small cans) at a higher price...

“Studies show that people drink whatever package it comes in,” she said.


That’s not necessarily the case with all food products, such as 100-calorie snack packs. A 2008 study by Arizona State University researchers found that dieters actually consumed more of the food in smaller packages than they would if it was regular sized.


Krueger, the Texas rancher, hasn’t lost weight as a result of the mini cans but said they are likely keeping him from gaining more bulge.


“If I was really sensible, I wouldn’t drink them at all, but I just love the taste," he said.

*  *  *

"That works out to roughly 7 cents per ounce versus 3 cents an ounce." - Nope, no inflation here...


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Wed, 08/06/2014 - 22:22 | 5057108 LetThemEatRand
LetThemEatRand's picture

Meanwhile, an 8-ball on Wallstreet is cheaper than ever, and fully loaded.  Said one Wall Street insider, "If I was really sensible, I wouldn't snort it at all, but I just love the taste.  Fuck that 7-up guy and the un-Cola."

Wed, 08/06/2014 - 22:29 | 5057146 AldousHuxley
AldousHuxley's picture

Just drink water

Wed, 08/06/2014 - 22:35 | 5057167 hedgeless_horseman
hedgeless_horseman's picture



Our family milk cow is still giving us about 4 gallons of milk every day. She still eats the same amount of grass in the same pastures as always. No inflation here to report.

Wed, 08/06/2014 - 22:36 | 5057181 philipat
philipat's picture

Inflation? Nah, open the can, it's just noise......

Wed, 08/06/2014 - 22:43 | 5057217 Richard Chesler
Wed, 08/06/2014 - 23:38 | 5057391 Save_America1st
Save_America1st's picture

use a ProPure filtration system that purifies water and gets rid of pretty much all fluoride, glyphosates (pesticides like RoundUp, etc.), heavy metals, dirt, bugs, creepy crawlies, etc. etc. etc.  You can dump river, stream, puddle or lake water into it will totally purify the water.  And if you don't trust that, then after you filter it...boil that shit and you're good to go!

And also just stock up on some killer moonshine and any other booze of choice, bitchez.  Those bottle of booze will also be good for barter in the days ahead.  Buy a few cases of those little airplane bottle size boozes of all different flavors, vodka, whiskey, rum, etc...they'll be just like currency and will help you save your silver for later on down the line. ;-)

Either normal person should give a rats ass about any soda, soft drink, fluoridated toxic beverage of any kind, and any other garbage that's being trimmed down while costing more.  Give all that shit up!

Just like giving up cable/sat rip off and a waste of time, energy, money that could be used for reading, prepping and stacking phyzz.


Thu, 08/07/2014 - 00:00 | 5057455 Elvis the Pelvis
Elvis the Pelvis's picture

Inflation my ass.  This is just another bubble.  It'll pop, and everything will drop.  Bitchez.

Thu, 08/07/2014 - 00:05 | 5057468 Save_America1st
Save_America1st's picture

WATCH and LISTEN then PASS IT ON.  Excellent interview with Marine Colonel Pete Martino:  I See Something!

This is the TRUTH, "Folks"!!!

Thu, 08/07/2014 - 00:14 | 5057499 0b1knob
0b1knob's picture

I worked in soft drinks years ago and they tried the same thing with 8 oz. cans.    NO ONE BOUGHT THEM.   People aren't as stupid as Coke would like them to be.

Actually the cost of the aluminum cans is a major determining factor in the price of canned soft drinks.   That and the price of the distribution.   The actual cost of the ingredients is minimal.   The real profit is in fountain operations at McDonalds and other fast food places.  Most fast food joints just sell the food at cost and make all their money on soft drinks.  Why do you think they let you have free refills?   

Like somebody else said, drink water.    You can get a chicken sandwich and small fries at MickeyDees for less than $3 if you skip the soda.   I see lots of people doing it.

Thu, 08/07/2014 - 18:50 | 5061302 Againstthelie
Againstthelie's picture

We have a reverse osmosis system which filters out over 90% (over 650 TDS down to 20-30 TDS). For example Nitrate from over 100-150 mg/l down to 10-12 mg/l.

According to the homepage ProPure works without electricity and is not working with reverse osmosis?

Thu, 08/07/2014 - 09:23 | 5058350 zerozulu
zerozulu's picture

Apparently Putin is friend of American people and is thinking about our inflation. Banned food imports from US, will help contain inflation here.

Thu, 08/07/2014 - 19:47 | 5061963 Idaho potato head
Idaho potato head's picture

And keep the Russians healthier.

Wed, 08/06/2014 - 22:48 | 5057234 Slave
Slave's picture

3 facist government employees despise your independence.

Wed, 08/06/2014 - 23:07 | 5057311 Cruel Aid
Cruel Aid's picture

if she eats grass, that is a very healthy drink, as the fat is not what clogs up arteries, turns out. Its the sugar in sodas and omega 6's.

I never drink sodas, but I do own the company, weird right?

Thu, 08/07/2014 - 12:30 | 5059390 TalkToLind
TalkToLind's picture

Raw milk?  TERRORIST!!!

Wed, 08/06/2014 - 22:34 | 5057176 Fish Gone Bad
Fish Gone Bad's picture

Sugar makes people fat.

Wed, 08/06/2014 - 22:38 | 5057185 LetThemEatRand
LetThemEatRand's picture

And Cola makes people thin.  

Thu, 08/07/2014 - 00:20 | 5057507 Harbanger
Harbanger's picture

That was before they took cocaine out of the ingredients.

Wed, 08/06/2014 - 22:42 | 5057211 Motorhead
Motorhead's picture

Sugar or high fructose corn syrup?

(Three cheers for the corn lobby!)

Wed, 08/06/2014 - 23:23 | 5057354 Rootin' for Putin
Rootin' for Putin's picture

Actally, the corn lobby was the US gov trying to protect the domestic cane and beet production.  The US pays about twice what the rest of the world does for sugar.  The unfortunate result of this is the cheaper man made concoction of hfcs.
Outside the US, you dont see hfcs anything like as much.

Thu, 08/07/2014 - 07:11 | 5057929 IronForge
IronForge's picture

They're both deliciously diabetic!!!


Wed, 08/06/2014 - 22:37 | 5057180 defender1be
defender1be's picture

Cheap and fully loaded?  The content has dropped to 10-15% a few months ago and sometimes even nothing. Only chemical chit that mimics the real stuf but is deathly on the long run and with very nasty side effects. So hé, no real inflation in illegal substance ether.

Wed, 08/06/2014 - 23:05 | 5057301 Buck Johnson
Buck Johnson's picture

Inflation sorry hyperinflation is on the rise and it's going to hurt us badly.

Wed, 08/06/2014 - 22:21 | 5057111 john39
john39's picture

How much would a can cost if they had to use real sugar instead of gmo mercury laced corn sugar?

Wed, 08/06/2014 - 22:26 | 5057132 edifice
edifice's picture

Kroger stores sell Mexican Coke, which uses real sugar as the sweetener. They are 99¢ a bottle.

Wed, 08/06/2014 - 22:34 | 5057173 edifice
edifice's picture

Mexican Coke. I see what I did there...

Wed, 08/06/2014 - 22:44 | 5057215 Motorhead
Motorhead's picture

Bet it tastes a whole lot better, too.

Wed, 08/06/2014 - 22:48 | 5057233 Freddie
Freddie's picture

I heard Costco sells it too.  So little illegal Mexican kids do not get even fatter.

Hopefully, KO major shareholder Buffett gets the eBola so he can bleed from his anus and eyes.

Wed, 08/06/2014 - 22:30 | 5057156 nink
nink's picture

If they keep buying down the cost of PM it will be cheaper to put coke in cans made of sterling silver than the cost if the coke that goes in it.

Wed, 08/06/2014 - 22:24 | 5057118 Grande Tetons
Grande Tetons's picture

Just maybe...the mini-condoms I have been using will become in vogue. They cover the tip and not the shaft. 

Wed, 08/06/2014 - 22:28 | 5057131 db51
db51's picture

I've been using minis, and they pretty much cover the whole thing.   Having to put it on and then roll the excess up like a pair of cuffs on jeans was a PITA on the standard Size.

Wed, 08/06/2014 - 22:24 | 5057122 TideFighter
TideFighter's picture

The worst shit you can put in your mouth, evah!

Wed, 08/06/2014 - 22:29 | 5057150 fonzannoon
fonzannoon's picture

awww the mouth breathers will have to ingest smaller quantities of diabetes water....awwwww.

Wed, 08/06/2014 - 22:35 | 5057169 Cognitive Dissonance
Cognitive Dissonance's picture

Anything that removes corrosion from car battery terminals or stains from your toilet bowl does not belong in your stomach. Just sayin'

<This public service message brought to you by a ex Pepsi addict. I have been clean and sober for 15 years day at a time.> :)

Wed, 08/06/2014 - 22:36 | 5057182 fonzannoon
fonzannoon's picture

maybe a few months of this and we can make snaller scooters.

Wed, 08/06/2014 - 22:44 | 5057218 NoDebt
NoDebt's picture

It's possible to be a big fat fuck and still starving to death for lack of real nutrition.  Just ask McDonalds or Yum Brands.

Wed, 08/06/2014 - 22:46 | 5057224 fonzannoon
fonzannoon's picture

now they can be fat fucks instead of big fat fucks. things are lookin up.

Wed, 08/06/2014 - 22:53 | 5057253 NoDebt
NoDebt's picture

Nah, these big fat fucks could find calories in the middle of the Gobi Desert.  I swear they can suck the calories out of a Big Mac from across the room.  It's like osmosis.  One minute they're over here, next minute, they're in their bodies.  No chewing required.


Thu, 08/07/2014 - 00:06 | 5057470 BLOTTO
BLOTTO's picture

You guys are drinking it wrong...


You gotta drink it like the teens...mix the c-cola with Red Bull and a splash of Monster on top

Wed, 08/06/2014 - 22:38 | 5057187 Fish Gone Bad
Fish Gone Bad's picture

A battery cleaner you can drink!  Now that is a marketing gimmick.

Wed, 08/06/2014 - 22:47 | 5057230 Baby Eating Dingo22
Baby Eating Dingo22's picture

I just heard a Pepsi ad for a new product that is made with REAL SUGAR

What tooth rotting, diabetic obesity creating substance have they been using prior?

Wed, 08/06/2014 - 22:51 | 5057247 Cognitive Dissonance
Cognitive Dissonance's picture

High fructose GMO corn syrup. You know.....the good shit.

Wed, 08/06/2014 - 22:58 | 5057273 Almost Solvent
Almost Solvent's picture

And that's only until they can find a cheaper 'sweetner' to further cut costs 

Thu, 08/07/2014 - 14:11 | 5060163 TheRedScourge
TheRedScourge's picture

Actually, the sugar cartel is mostly to blame for them using HFCS.

Thu, 08/07/2014 - 00:21 | 5057509 Freddie
Freddie's picture

Coke is really bad and Pepsico uses even worse GMO corn syrup.  Pepsi's stuff can cause gastroenteristis (runs) for many people.

Wed, 08/06/2014 - 23:07 | 5057309 Hulk
Hulk's picture

coke cleans pennies up bright and shiny like too !!!

Thu, 08/07/2014 - 02:38 | 5057692 RafterManFMJ
RafterManFMJ's picture

I do a couple table spoons of Apple Cider Vinegar everyday.

"In a 2009 study published in Bioscience, Biotechnology, and Biochemistry, it was found that subjects that consumed acetic acid for 12 weeks experienced significant declines in body weight, abdominal fat, waist circumference and triglycerides. Triglycerides contribute to the bad cholesterol that we want to avoid."

Supposed to have many health benifits. Definitely freaks people out when you do a shot of it.

Try Bragg Apple Cider,vinegar, Unfiltered, Raw, Organic; it's an excellent sippin' vinegar.

Wed, 08/06/2014 - 22:25 | 5057127 edifice
edifice's picture

I remember they used to sell lids for soft drink cans. Older folks like my grandparents (b. 1913, 1921, respectively) would only drink half the can, then save the rest for the next day. Myself and many people I know no longer drink soda. Maybe soft drink makers are trying to rekindle lost business with smaller servings? "A little won't hurt ya"?

Wed, 08/06/2014 - 22:34 | 5057175 yogibear
yogibear's picture

"Myself and many people I know no longer drink soda."

It's a good thing. Coke can stuff their carmel colored sugar water. They keep raising their prices and we stop drinking it. 

Wed, 08/06/2014 - 22:40 | 5057199 Fish Gone Bad
Fish Gone Bad's picture

Coca Cola sales aren't so hot.  People finally figured out they can do without it.

Thu, 08/07/2014 - 00:06 | 5057477 Harbanger
Harbanger's picture

Only because they can substitute with other crap like red bull or some starbucks exotic drink.

Thu, 08/07/2014 - 09:46 | 5058481 Bendromeda Strain
Bendromeda Strain's picture

I remember they used to sell lids for soft drink cans.  (still do - Amazon ASIN B000V7T1IY works like a champ) Older folks like my grandparents (b. 1913, 1921, respectively) would only drink half the can, then save the rest for the next day. (Yeah - I do the same with mine) Myself and many people I know no longer drink soda. (Well, to be fair, it is a few oz of San Pellegrino grapefruit soda that I am drinking and saving - makes a refreshing carbonated greyhound).  

Wed, 08/06/2014 - 22:26 | 5057129 AdvancingTime
AdvancingTime's picture

I have come to the conclusion that while inflation appears tame and government claims it is low it is growing. The seeds have been planted, and the number of them is somewhat shocking. Inflation lurks beneath the surface and is hidden away in the dark corners of our future. 

Want to know where the real cost of things is going, just look at the replacement cost from recent storms and natural disasters. More on this subject in the article below.


Wed, 08/06/2014 - 22:28 | 5057133 cowdiddly
cowdiddly's picture

Not only that, it has Screwed up more glasses of damn good bourbon than any other fluid on earth.

Wed, 08/06/2014 - 22:27 | 5057134 TideFighter
TideFighter's picture

It's not about product costs, *ola cost nothing to produce. However, shippping cost gets cheaper > more cans per load.

Wed, 08/06/2014 - 22:28 | 5057136 JamesBond
JamesBond's picture

Wecome to Japan.  I just bought some potato salad from JASCO -  total in the package?  3 tablespoons.




Wed, 08/06/2014 - 22:28 | 5057142 besnook
besnook's picture

the japanese eat like squirrels compared to american pigs.

Wed, 08/06/2014 - 22:28 | 5057140 besnook
besnook's picture

depressions are usually a good thing for dieters. i wonder how other discretionary food items are doing. restaurants, even mcd , are suffering.

Wed, 08/06/2014 - 22:37 | 5057183 NoDebt
NoDebt's picture

This depression is different.  DuPont and Monsanto have figured out how to make people fat as cows while they starve to death for lack of real nutrition.

Wed, 08/06/2014 - 22:44 | 5057216 Fish Gone Bad
Fish Gone Bad's picture

People are fat because of too much sugar, too little fiber, and TV. 

Wed, 08/06/2014 - 22:29 | 5057145 himaroid
himaroid's picture

I like a little bitty splash on the whiskey every once in a while. Now it will cost me more to waste less.

Wed, 08/06/2014 - 22:29 | 5057149 Atomizer
Atomizer's picture

Too bad I don't drink Pepsi or Coke. I have used the drink to polish chrome. 

When you reduce the product content and raise the price, no inflationary concerns. 

/ sarc 

Wed, 08/06/2014 - 22:30 | 5057152 besnook
besnook's picture

when i was a kid the 6oz bottle was the big seller.

Wed, 08/06/2014 - 23:04 | 5057259 Atomizer
Atomizer's picture

Yeah, I remember seeing that shit in Montreal and Quebec. 

My reply, you want me to pay how many loonies for a can of spit? Fuck you, where is the beer. I think it was Molson? Can't remember the specific grade. Of course, give me a pack of players navy cut. Throw in a pack of Benson & Hedges Special Blend. 

Old memories. 

Edit, now that I think about it, they were still pushing the metric system on Americans. Epic failure. 

Wed, 08/06/2014 - 22:31 | 5057162 Cognitive Dissonance
Cognitive Dissonance's picture

When was the last time you bought a half gallon of ice cream? Not in a very long time is the proper answer.

Take a closer look at that tub of double chocolate dream in the ice box because you are buying 1.5 quarts instead of 2, a 25% reduction in volume with no accompanying reduction in cost.

Now that's a weight loss program if ever I saw one.

Thu, 08/07/2014 - 00:25 | 5057513 Buster Cherry
Buster Cherry's picture

Bluebell is still 1/2 gallon. And its the best icecream in the country.

Wed, 08/06/2014 - 22:31 | 5057163 NoWayJose
NoWayJose's picture

You see the same thing as toilet paper switches back and forth with double, jumbo, mega, and super rolls - with varying numbers per pack. Beer has started playing with 16 ounce aluminum bottles - but you get 8 instead of 12. Granola used to come in boxes, but now the fad is (smaller) bags. Give the manufacturers an A for effort - or is that an A for sneakiness?

Wed, 08/06/2014 - 22:33 | 5057170 nmewn
nmewn's picture

Toilet paper holders are way behind the curve.

Back in the day, you'd fray the edges of the roll trying to unroll or stuff that puppy in there, now the roll occupies only three quarters of the space for more price. Nothing like having your pinky exposed when ripping off a hunk that used to actually cover your entire hand!

Its the little things in the life of debt based fiat that really piss me off ;-)

Wed, 08/06/2014 - 22:41 | 5057201 NoDebt
NoDebt's picture

Nmewn, you have been on a "bathroom humor" kick all day.  I don't know what it is, but I've been laughing my ass off since this morning reading your comments.  You should maybe think about what's put you in that mood, though.  I wouldn't like to find out you have "unresolved issues" spontaneously impacting your life.

Wed, 08/06/2014 - 23:13 | 5057325 nmewn
nmewn's picture

I think its too much work and not enough pay and I'm definitely going to work on that ;-)

Wed, 08/06/2014 - 22:42 | 5057208 J Pancreas
J Pancreas's picture

Meh, Indians just use their hands and a slurry of brownish water in a bucket next to their crapper. That is if they aren't just randomly defecating in the street. Come to think of it I would like to do that around the White House or in front of the governor's mansion. #milliondollaridea 

Thu, 08/07/2014 - 09:58 | 5058535 Bendromeda Strain
Bendromeda Strain's picture

Sounds like someone went to a dinner party at Sheryl Crow's house. 

Wed, 08/06/2014 - 22:59 | 5057278 TN Jed
TN Jed's picture

Yeah, thanks Charmin.  I enjoyed having my pants around my ankles when I realized the width was cut by 3/4".

Thu, 08/07/2014 - 00:23 | 5057511 Buster Cherry
Buster Cherry's picture

I can remember seeing an old advertisement on "splinterless" toilet paper 

Oh what a relief!

Wed, 08/06/2014 - 22:42 | 5057172 NoDebt
NoDebt's picture

The smaller cans are called "portion controlled" cans.  The operative word being control (since you aren't capable of controlling yourself).

When I was a mere lad, there was still an old soda machine near my school.  Glass Coke bottles (recyclable), pop-top (the operner was built into the side of the vending machine) and.... well, it didn't dispense the bottles anything like a modern machine does.  

The size of the sodas in it was something like 8 or 9 ounces, if memory serves.  If you want to know how many ml that is, I couldn't tell you.  We didn't use the metric system back then.

We were also taught that the world was headed into the next ice age back then (no, I'm not joking, climatologists were dead serious about it at that time, before "Global Warming" became their new line of bullshit).

For some reason I feel the need to point out I'm not 70 years old.  No where close.

Thu, 08/07/2014 - 00:19 | 5057506 Buster Cherry
Buster Cherry's picture

They were the 6.5 oz Cokes and for whatever reason, Coke tasted better when consumed from those little dudes.

Wed, 08/06/2014 - 22:35 | 5057174 besnook
besnook's picture

this is bs. there is no inflation. energy and food are non core  items.

Wed, 08/06/2014 - 22:39 | 5057188 yogibear
yogibear's picture

Coke has been raising their prices every few years to keep old man Buffet happy with higher and higher profit margins . They can keep their polluted water. 

Wed, 08/06/2014 - 22:39 | 5057191 Joebloinvestor
Joebloinvestor's picture

I remember someone put up the cost of a package of peanuts on a vending machine and it was like $25.00 a pound..

Wed, 08/06/2014 - 22:43 | 5057192 TheRideNeverEnds
TheRideNeverEnds's picture

But the price of my morning coffee has only increased 32% as of today so far this year, that is inline with the FEDs numbers right? 

I mean my salary has not increased but still by my calculations if I manage to max out my IRA contributions every year and go all in .gov bonds I should be able to comfortably retire (assuming zero inflation and current interest rates) by the time I am one hundred and thirty years old.  

Mission accomplished.   


Wed, 08/06/2014 - 22:42 | 5057193 Baby Eating Dingo22
Baby Eating Dingo22's picture

This is nothing new

They've been doing this for years, with "convenient" individual "100 calorie" sized packs and charging 5 x's the price

All that's new is Coke is doing it now

Need we be reminded of how we're all gonna benfit from Obamacare and its portion controlled healthcare?

Wed, 08/06/2014 - 22:50 | 5057246 Fish Gone Bad
Fish Gone Bad's picture

+1 for the moniker.

Wed, 08/06/2014 - 22:39 | 5057197 Agent P
Agent P's picture

I call those Bloomberg cans.....not because it's a smaller soda, but because it's short and annoying. 

Wed, 08/06/2014 - 22:39 | 5057198 Atomizer
Atomizer's picture

Didn't one of those liberal dykes just talk about taxing sugar in NYC?

Wed, 08/06/2014 - 22:46 | 5057226 J Pancreas
J Pancreas's picture

Coke and Pepsi are this centuries PM and LO. Only people I see drinking that ghetto swill are usually riding in a mart-kart with several bags of Cheetos and extra-fatty ice cream on top of their EBT enabled weekly ration of Coke or Mountain Dew. Younger generation drinks Rockstar/Monster/Red Bull/etc. 

Wed, 08/06/2014 - 22:54 | 5057257 adr
adr's picture

Coke is far better for you than Red Bull. Of course that is still like saying you'd rather be roasted at 275 rather than 450.

The energy drink craze is insanity on a whole new level.

Wed, 08/06/2014 - 23:19 | 5057348 Atomizer
Atomizer's picture

I stick with bottled water or are Primo water system (hot/cold water). Mrs Atomizer yells at me when I get ice or drink water from the refrigerator depensor. 

Wed, 08/06/2014 - 22:49 | 5057239 medium giraffe
medium giraffe's picture

Call me strange, but drinking phosphoric acid never really appealed to me.  Useful for cleaning the driveway though. 

Fri, 08/08/2014 - 09:35 | 5057312 SubjectivObject
SubjectivObject's picture

Phosphoric, carbonic, acetic, and whatever is generated by mouth bacteria feeding on the sugars in it.

I'm suspicious that a dental consortium controls ChoakaCola.

Wed, 08/06/2014 - 22:50 | 5057242 Duc888
Duc888's picture



I just make my own soda.  About 4 parts seltzer water and one part real fruit juice (no HFCS) or suger..... not too sweet and not bad for ya.

Fri, 08/08/2014 - 09:41 | 5064788 SubjectivObject
SubjectivObject's picture

Be wary of the carbonic acid (a consequence of dissolving carbon dioxide in water) in seltzer in case there is a tooth/enamel sensitivity.  Fruit juices have a variety of acids all by themselves.  FWIW, quava juice (very hard to find unsweetened) has a near neutral pH.  My private hydration mix is black tea with fruited tea, guava juice, with sour lemonade cut significantly with filtered water.

Wed, 08/06/2014 - 22:52 | 5057249 adr
adr's picture

Cutting out HFCS was the best thing I ever did. The stuff is just toxic terrible tasting garbage. Once you cut it out and go for a period without tasting it, the next time you eat or drink anything with it just tastes awful. Since our food and drinks have been laced with it for 30 years, most people don't know what real food tastes like.

I only buy single ply Scott toilet paper. One 4 roll pack for $2.99 lasts for over a month. I laugh at the people buying triple ply Charmin for $9 that lasts less than a week.

Look at sq ft for the dollar people. At least Walmart puts the price per unit or ounce next to the price. After ten years I finally gor my wife to look at content for the dollar and not brand.

Wed, 08/06/2014 - 23:04 | 5057296 Cognitive Dissonance
Cognitive Dissonance's picture

"I only buy single ply Scott toilet paper. One 4 roll pack for $2.99
lasts for over a month. I laugh at the people buying triple ply Charmin
for $9 that lasts less than a week."

4 rolls will last you a month? Really?

I must be full of s**t then because I can't make 4 rolls last a week. :)

Wed, 08/06/2014 - 23:50 | 5057431 Yes_Questions
Yes_Questions's picture



yeah right


you're stacking squares out there off grid and just don't have a good boating accident excuse for the missing roles of TP..


we're on to you, mister.

Thu, 08/07/2014 - 05:43 | 5057849 Cognitive Dissonance
Cognitive Dissonance's picture

I am so busted!

Wed, 08/06/2014 - 22:57 | 5057270 I Write Code
I Write Code's picture

If they offer it in sterling silver cans, that would be something.

Thu, 08/07/2014 - 21:09 | 5057300 grid-b-gone
grid-b-gone's picture

Micky D's got my number. Last year, any size iced coffee was a dollar. I got the large.

This year, the medium is $1. I'll admit, sometimes I feel like having two. Bam, about an 80% upsale.

Wed, 08/06/2014 - 23:10 | 5057315 kw2012
kw2012's picture

In Atlanta Coke has come out with a 16 ounce can. looks like a tall boy

Wed, 08/06/2014 - 23:19 | 5057343 The Most Intere...
The Most Interesting Frog in the World's picture

An outbreak of fat asses in Atlanta. Call out the Center For Disease control we have an obesity strain resistant to all known Dunkin Donuts and 32 oz sodas.

Wed, 08/06/2014 - 23:11 | 5057319 luckystars
luckystars's picture

Boycott Israel


Dr. Pepper

Wed, 08/06/2014 - 23:12 | 5057326 Big Brother
Big Brother's picture

I've literally drank one bottle of pop all year.  My company sells 20 oz bottles of pop for $1.00 out of the vending machine.  So we have a few fatties waddling about.  My mom gave me a recipe for Ginger Beer; so I will share it here.  This is a good replacement for pop.  And for those female and pregnant ZHers, it also has palliative effects on the associative nausea.

Boil 9 C of water.

Turn off burner.


  • 1/2 C of fresh, minced ginger [I've found the more ginger you add, the more ginger "bite" the drink has]
  • 1 tsp. cream of tartar [which is actually a power, and not literally a cream]
  • 1/2 C of fresh lemon or lime juice
  • 10 whole cloves
  • 1/3 C sugar [I like course-ground Hawaiian cane sugar]
  • 3/4 tsp Stevia [Haven't used this yet]

Let stand at room-temp for 2-3 hours.

Add 7 C of water (now a gallon).

Refrigerate for 12 hours before serving.  Strain and servec with ice. Keeps for a week.

As a cost comparision, a cup of minced ginger costs less than a can of pop.  I think ginger is also pretty resistant to inflation.

Wed, 08/06/2014 - 23:40 | 5057406 Yes_Questions
Yes_Questions's picture


I don't know, there are fewer ginger's so the price may not be falling.


Thanks for the Ginger Pop Recipe tho.



Wed, 08/06/2014 - 23:59 | 5057449 Buster Cherry
Buster Cherry's picture

AND your concoction would probably be a great seasick remedy as well. Ginger works wonders for seasickness. I tried dramamine, and lost a rod and reel when a tarpon tore it from my hands while I was passed out from it. The Transderm Scop ear patches do work, but can have side effects. I saw an episode of Mythbusters where they tested non-pharmacutical remedies and the ginger extract they bought from a vitamin shop was the ticket.

I tried it and its true.

Thanks for posting your recipie!

Thu, 08/07/2014 - 00:30 | 5057522 I Write Code
I Write Code's picture

I used to drink mass quantities of soda, but these days only drink stuff like crystal geyser bubble water, but Trader Joe's had a triple-ginger beer for Xmas that was a huge hit, sold out in notime.

Ginger is a great fix for nausea on land or sea, and I can eat a half-pound of crystalized ginger just because, though I guess that's an acquired taste.

Thu, 08/07/2014 - 08:23 | 5058054 boodles
boodles's picture

Nice!  An easier way is this: grind a bunch of ginger into a two-liter seltzer bottle and add a bit of honey/sweetener.   


Wed, 08/06/2014 - 23:15 | 5057333 GrinandBearit
GrinandBearit's picture

First thing I noticed in 2010 was ice cream... reduced from to 2 liters to 1.5 liters

Tuna fish went from a 6oz can to 5oz in 2011.

Since then, almost every packaged food item has been shrunk down.


Wed, 08/06/2014 - 23:25 | 5057366 TradingTroll
TradingTroll's picture

According to, BC Bud Marijuana in a Vancouver dispensary is as cheap as when I was in high school...40 years ago. $5 a gram from Nations Best Weeds, Real Compassion Society and Weeds Glass and Gifts (only Nations even requires a Doctors note).


Thats the real economy at work. If you are in a sector that has no licensing, people are not pricing their product higher-because they have no pricing power. Factoring in the cost of other inputs (water, labour), the price of marijuana is deflating.



Wed, 08/06/2014 - 23:35 | 5057396 Yes_Questions
Yes_Questions's picture



sure is. below street price during the 80s for far better quality in Co.!


First to drop Prohibition, Twice!


Too bad the climate and quality of life is so bad..



Wed, 08/06/2014 - 23:28 | 5057372 The Most Intere...
The Most Interesting Frog in the World's picture

Imagine for a moment, the drop in GDP that would occur if Americans got their weight down below that of a very large farm animal. The drop in spending on food and drink plus the lower medical costs. GDP would drop by 20% easy.

Wed, 08/06/2014 - 23:33 | 5057387 Yes_Questions
Yes_Questions's picture



Hey George, first off, buy the ones in bottles from Mexico (Cane Sugar)


and have no more than one a day..


you'll see, George.  Just like you remember from when you were a kid.


you're welcome.





Thu, 08/07/2014 - 00:14 | 5057500 Buster Cherry
Buster Cherry's picture

Another thing that chaps my ass is those stupid Kuerig K-Cup coffee processors. Thats an expensive cup of coffee and theres those scrap K-cups to dispose of. What did it take to manufacture each one and then ya gotta buy the machine, etc. They use them at my office too.

The wife loves them and I humor her by buying her the device and the different flavors, but in the time it takes to make a cup, my old Faberware electric coffee pot made 8 cups AND I didn't have a garbage can full of plastic cylinders of spent doses of coffee. I know they make adapters so you can use regular ground coffee but thats a pain in the ass.

I hate the guy that came up with that gimmick.

Thu, 08/07/2014 - 00:47 | 5057555 Atomizer
Atomizer's picture

Just be lucky you have a good wife. She'll figure out its a gimmick. Give it time. Just give her a kiss and hug. Woman learn about fraud, it just a little longer than we can explain in 30 minutes. 

Mrs Atomizer is not the person I met 10 years ago. She is far more advanced after teaching her in baby steps. When we first met, she hated geopolitics and Economics. Now she can talk the language and understand the big picture. 

I love my wife. It just takes time to educate. 

Thu, 08/07/2014 - 10:40 | 5058765 notadouche
notadouche's picture

I assume to keep the good feelings between you two that you don't let her read this nor does she realize you've been educating her all these years to bring her up to speed.   I find that my wife is not to keen on crediting me with her education.  In fact she gets down right testy.    Are you ever afraid she might get too smart?  

Thu, 08/07/2014 - 05:26 | 5057839 JungleJim
JungleJim's picture

Typical "bullshit" must have gaget, maybe you should just buy her a vibrator, you could both have more fun ...

Thu, 08/07/2014 - 09:54 | 5058516 Buster Cherry
Buster Cherry's picture

Wow Jim, how many years of college did you endure to learn to bracket bullshit in quotation marks?

Thu, 08/07/2014 - 07:26 | 5057950 hoist the bs flag
hoist the bs flag's picture

Best damn invention. ever. buncha babies..junk away.

Thu, 08/07/2014 - 10:29 | 5058713 Bloody Muppet
Bloody Muppet's picture

Holy shit! I looked up what it costs to use those - a box of Folgers Gourmet 24 is $16.49. 68c a cup because you can't use a coffee maker??

Thu, 08/07/2014 - 01:02 | 5057580 Kreditanstalt
Kreditanstalt's picture

I'd like to think that most people are smart enough to figure this out...

Thu, 08/07/2014 - 02:33 | 5057691 syntaxterror
syntaxterror's picture

The price for a can of fresh air is holding steady though. Viva Bernanke!

Thu, 08/07/2014 - 02:34 | 5057693 Escapeclaws
Escapeclaws's picture

Speaking of eating, does the paleo diet really work?

I sure miss those telephone girls. That one holding the cell phone is a real babe. That was one of the delights of reading zerohedge, seeing her smiling face. How come American girls all have the same hairstyle?

Thu, 08/07/2014 - 02:43 | 5057701 jarana
jarana's picture

I don't understand why they just redefine the ounce and stop cheating people...

Thu, 08/07/2014 - 03:01 | 5057722 basho
basho's picture

what a joke.

coke has to provide me with the self discipline to keep from drinking too much coke.

all for a price, of course.

another case of american exceptionalism.

you people are really retards. LMAO

Thu, 08/07/2014 - 04:00 | 5057798 shouldvekilledthem
shouldvekilledthem's picture

Who drinks that shit anyways?

Thu, 08/07/2014 - 06:40 | 5057903 hero HNL
hero HNL's picture

Sounds like Japan.


Normal cans are 350ml....smaller ones are 250ml & all over the place. They've been using them since the 70's.


If you eat/drink a lot, then it could be uncomfortable.

Thu, 08/07/2014 - 07:07 | 5057926 buzzsaw99
buzzsaw99's picture

the bernank is pleased at all the tp and cola inflation. SUCCESS!

Thu, 08/07/2014 - 07:23 | 5057947 hoist the bs flag
hoist the bs flag's picture

Speaking of inflation...anyone know what a block of sharp cheddar cheese cost a year or so ago? I could have sworn a big block was about 4 bucks (expensive anyway)...went into the grocery store to pick one up last night...6 bucks. wtf. I started "Yellen" at the top of my lungs.

Thu, 08/07/2014 - 07:46 | 5057978 esum
esum's picture

after a party it pisses me off collecting the water bottles with one sip and then left. use it for plants but recently i bought 8 oz waters and they were fully consumed. amusing watching people walking around with water bottles, taking one sip and screwing the cap back on. guess they were never properly weaned and need a security blanket that is socially acceptable.. dorks... tap water is just fine and unless hiking across the mojave doubt anyone is going to dehydrate commuting or strolling at lunchtime..

Thu, 08/07/2014 - 07:49 | 5057983 esum
esum's picture

amerika needs smaller asses, not smaller cans

Thu, 08/07/2014 - 08:11 | 5058013 Racer
Racer's picture

So more rubbish  to clutter up the world by putting teeth dissolving fluid in smaller cans.

Yep sounds a fantastic idea to me  /sarc

Thu, 08/07/2014 - 16:11 | 5060874 zipit
zipit's picture

Mini Coke to go with your Mc Mini Paycheck

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