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A Tale Of 2 Americas: "Baby Massage" & iPads Versus ".38 Revolver" & Antichrist

Tyler Durden's picture


Based on the results of a decade of search data, NY Times offers a rather disturbing portrait of the very different subjects that occupy the thoughts of richer America and poorer America. Offering a glimpse into the day-to-day thinking behind the nation's inequality, searches in the hardest places to live include health problems, weight-loss diets, guns, video games, religion and Antichrist!? In the easiest places to live, cameras, iPads, and baby massage are highly correlated to ease-of-living.

2 Americas...



As NY Times' David Leonhart ( @DLeonhart ) notes,

This summer, The Upshot conducted an analysis of every county in the country to determine which were the toughest places to live, based on an index of six factors including income, education and life expectancy. Afterward, we heard from Hal Varian, the chief economist at Google, who suggested looking at how web searches differ on either end of our index.


The results, based on a decade of search data, offer a portrait of the very different subjects that occupy the thoughts of richer America and poorer America. They’re a glimpse into the id of our national inequality.


In the hardest places to live – which include large areas of Kentucky, Arkansas, Maine, New Mexico and Oregon – health problems, weight-loss diets, guns, video games and religion are all common search topics. The dark side of religion is of special interest: Antichrist has the second-highest correlation with the hardest places, and searches containing “hell” and “rapture” also make the top 10.


To be clear, these aren’t the most common searches in our list of hardest places. They’re the searches with the highest correlation to our index. Searches on some topics, like Oprah Winfrey or the Super Bowl, are popular almost everywhere. The terms on these lists are relatively common subjects for web searches in one kind of place — and rarely a subject in the other.


In the easiest places to live, the Canon Elph and other digital cameras dominate the top of the correlation list. Apparently, people in places where life seems good, including Nebraska, Iowa, Wyoming and much of the large metropolitan areas of the Northeast and West Coast, want to record their lives in images. Beyond cameras, subjects popular in the easiest places include Baby Joggers, Baby Bjorns and baby massage; Skype and Apple devices like the iPod Nano; a piece of workout equipment known as a foam roller.

*  *  *
As David concludes,

The different subjects that occupy people’s thoughts aren’t just a window into American life today. They’re a window onto future inequality, too.


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Mon, 08/25/2014 - 22:23 | 5143274 THX 1178
THX 1178's picture

Dog Benadryl killed me.

Mon, 08/25/2014 - 22:23 | 5143278 THX 1178
THX 1178's picture

Not literally...

Mon, 08/25/2014 - 22:40 | 5143346 zaphod
zaphod's picture

I must not be doing well, I have no idea what "elph" is or why someone who look it up.

Mon, 08/25/2014 - 22:42 | 5143352 Ginsengbull
Ginsengbull's picture

I just did, it's a type of camera.

Mon, 08/25/2014 - 22:50 | 5143391 SafelyGraze
SafelyGraze's picture

they left out the search terms from the southern end of manhattan

second apartment
penis enlargment
ashley dupre
erectile dysfunction
male prostitute


Mon, 08/25/2014 - 22:55 | 5143399 hedgeless_horseman
hedgeless_horseman's picture



Top 10 Zero Hedge reader Google searches...

  1. Krugerrand premiums
  2. Suicide by nail gun
  3. Who is Reggie Love?
  4. POMO Calendar
  5. Is Janet Yellen a man?
  6. Kevin Henry vacation plans
  7. Ebola symptoms
  8. Fukushima radiation map
  9. Corzine sightings
  10. Putin shirtless riding bear in Ukraine
Mon, 08/25/2014 - 22:55 | 5143403 SafelyGraze
SafelyGraze's picture

11. hugh hendry recent interview
12. ditto kyle bass

Mon, 08/25/2014 - 23:17 | 5143450 Pool Shark
Pool Shark's picture



13. Simon Black's real estate listings in Peru

14. Which EU official did Nigel Farage insult today

15. What's Gartman Shorting now

16. Latest Goldman Muppet bloodbath

17. What's a Birinyi's Ruler


Tue, 08/26/2014 - 00:00 | 5143614 Drunk In Church
Drunk In Church's picture

Will Pink Floyd release another album with Roger Waters?  They aren't getting any young, and only three are left.

Tue, 08/26/2014 - 07:32 | 5144080 kaiserhoff
kaiserhoff's picture

The Tylers need to get out of New York once in a while.

In fact, all the mass media need to get out of New York, and stay out.

Tue, 08/26/2014 - 08:16 | 5144165 Manthong
Manthong's picture

1.    I have not bought music in years. I could consider the new Pink Floyd release.

2.    Antichrist, rapture, guns.. I’m good with that.

Tue, 08/26/2014 - 09:19 | 5144379 knukles
knukles's picture

And of course courtesy of Greatleader, "guns and Bibles" as a singular search term oft confused with 'Guns and Roses".
Hmmmm   Dark Side of the Moon


PS  Talkin' about Holiday Greetings, way back when, I fell into the trap of sending Xmas cards to everybody under the sun... relatives, friends, business acquaintances, employees, bosses, whatever.  Got to be one hell of a lot of cards.  So a few years Mrs. K and I got them embossed.  Nice touch.  One year we went to the place we got them and I was in an foul medieval mood, thinking WTF? am I spending all this money and....
So, when the snotty card lady (all dressed to the 9's, BTW, very pretentious) asked us what we wanted for the greeting inside, I said "May you choke to death on your fucking holiday dinner."

Tue, 08/26/2014 - 21:37 | 5147455 Ginsengbull
Ginsengbull's picture

I'm okay with Christmas cards, but what burns my ass is when some business, or law firm sends me one that says "happy holidays".


Oh for crying out loud, you know you wouldn't ever send that card any other time, or wish anybody happy anything.


It's Christmas time. Respect it.

Tue, 08/26/2014 - 21:39 | 5147459 Ginsengbull
Ginsengbull's picture

Antichrist is antigun.

Tue, 08/26/2014 - 00:02 | 5143617 espirit
espirit's picture

I thought an 'elph' was something Obomba put up his kazoo.

Oh, maybe it is.

Tue, 08/26/2014 - 00:40 | 5143692 IridiumRebel
IridiumRebel's picture

18 Fuck Bernanke
19 Obama Doomsday Golfcart
20 Dedollarization and gold

Tue, 08/26/2014 - 04:46 | 5143907 barre-de-rire
barre-de-rire's picture

21 printing water in california for dummies
22 mini windshield isis foam for tie microphone
23 LANSKY " isis sharpening survival tool "

Tue, 08/26/2014 - 08:05 | 5144132 durablefaith
durablefaith's picture

24 - DIY root cellar

25 - wild edibles

26 - permaculture techniques

27 - list of countries without extradition

28 - list of countries with largest indigenous populations

29 - stewart rhodes latest interview

30 - downloadable ebooks on survival strategies

Tue, 08/26/2014 - 09:09 | 5144349 Manthong
Manthong's picture

31 Disposable N-91 masks

32 Potassium iodide

Tue, 08/26/2014 - 10:07 | 5144612 Tale2cities
Tale2cities's picture

33. Flight tracker app

Tue, 08/26/2014 - 08:06 | 5144133 durablefaith
durablefaith's picture

dup - double click

Mon, 08/25/2014 - 22:55 | 5143401 john39
john39's picture

kinda sad really...  the poor and downtrodden know that the world is totally screwed up, and are looking for answers...  but, trying to find that kind of info with google? not going to cut it...

Mon, 08/25/2014 - 23:07 | 5143446 Grande Tetons
Grande Tetons's picture

Why is my life going down the drain?

Tue, 08/26/2014 - 00:28 | 5143664 ThirteenthFloor
ThirteenthFloor's picture

Two extremes.  Fantasy and Jungle.  What they have in common is complete inability to actually try to use their brain productively plus complete entropy of social interaction skills.   

When a website like FaceInHole® - "Who Do You Want To be Today" can even know fantasy is at whole new levels.  

The others cannot be THAT POOR if they have internet and a computer, 64% of the global population has never had access to the internet, and 82% have never flown in an airplane.

If you divide up all the US banking derivatives evenly though...every human on the planet would have 200,000 $$ in hand.


Tue, 08/26/2014 - 01:55 | 5143790 stacking12321
stacking12321's picture

$200,000 in debt, you mean

Tue, 08/26/2014 - 09:22 | 5144214 ThirteenthFloor
ThirteenthFloor's picture

You got my point exactly.  Fantasyland.

Tue, 08/26/2014 - 03:28 | 5143862 WOAR
WOAR's picture

So you're saying that the poorest Americans think it's the end of the world and just read their Bibles/Qurans, instead of doing internet searches? Are you also saying that they are buying cheap firearms without doing any research?

Sounds like ISIS really is everywhere. /sarc

Tue, 08/26/2014 - 08:29 | 5144219 ThirteenthFloor
ThirteenthFloor's picture

You wont find out what the poor really think via interent

Tue, 08/26/2014 - 09:24 | 5144426 knukles
knukles's picture

Damn right.  Gotta pull up in your Porsche, get out of the car in your mom jeans and silk shirt, stand right in their face and scream at them that they're gonna get a slapping if they don't tell ya what they really think.
So the NSA doesn't figure out what we think from our on line activities?
Damn, I feel better
Just the rich people they worry about.
Oh, General, Mr Buffett was searching for the local Burger King again!

Tue, 08/26/2014 - 10:41 | 5144717 Gold Eyed Cat
Gold Eyed Cat's picture

"In the hardest places to live – which include large areas of Kentucky, Arkansas, Maine, New Mexico and Oregon."

I didn't know Detroit is in Kentucky.

Tue, 08/26/2014 - 06:47 | 5144030 Tall Tom
Tall Tom's picture

LD 50 iNSULIN will help take care of it.

Mon, 08/25/2014 - 22:59 | 5143414 mvsjcl
mvsjcl's picture

Yeah. I want search terms from the "filthy rich." Nebraska? Iowa? Fucking farmers.

Mon, 08/25/2014 - 23:24 | 5143507 BlindMonkey
BlindMonkey's picture

My brother in law made a shit pile of money working part time from Nebraska. You can too....

Tue, 08/26/2014 - 00:04 | 5143624 espirit
espirit's picture

Working 15 hours per week with limited internet skills?

Here we go again...

Tue, 08/26/2014 - 00:10 | 5143639 BlindMonkey
BlindMonkey's picture

You know him too? Small world.

Tue, 08/26/2014 - 09:29 | 5144440 rbianco3
rbianco3's picture

Find out how by paying shipping costs of only $6.95*

*per month for 120 months

Tue, 08/26/2014 - 08:46 | 5144259 ThirteenthFloor
ThirteenthFloor's picture

Ben Bernacke made a shit pile of money working part time from 33 Liberty Street.  Oh the irony in a street address.

Tue, 08/26/2014 - 07:40 | 5144095 Bangin7GramRocks
Bangin7GramRocks's picture

This list is about 6 years old. Who the fuck searches digital cameras? Point taken though. I'm sure the current results would be worse.

Mon, 08/25/2014 - 22:42 | 5143349 Ginsengbull
Ginsengbull's picture

I gave benadryl to a psychotic dog once, to get him to shut up, and he barked even more.

Mon, 08/25/2014 - 23:48 | 5143575 palmereldritch
palmereldritch's picture

+ 1 cautionary tale

Mon, 08/25/2014 - 22:40 | 5143344 Pooper Popper
Pooper Popper's picture

Wait man dont take those,,,I almost gave you the wrong stuff!

Mon, 08/25/2014 - 23:35 | 5143536 Barnaby
Barnaby's picture

Dosage. Correlates to "severe itching" down the list as the hoi polloi are slowly poisoned by food, air and water. Their dogs are canaries.

Tue, 08/26/2014 - 09:56 | 5144513 all-priced-in
all-priced-in's picture

It is how you find the correct dose of meds for your dog.

Dogs have allergies too.

Mon, 08/25/2014 - 22:26 | 5143288 reader2010
reader2010's picture


Mon, 08/25/2014 - 22:29 | 5143296 Grande Tetons
Grande Tetons's picture

Obama golf handicap...tied for number 21. Go figure. 

Mon, 08/25/2014 - 22:31 | 5143302 papaswamp
papaswamp's picture

Get a .357mag. Then you can shoot cheap .38s for paper and save the magnum for larger 'problems'.

Mon, 08/25/2014 - 22:40 | 5143343 Ginsengbull
Ginsengbull's picture

.357 is definitely sweet, but .45 ACP makes bigger holes and less overpenetration.

Mon, 08/25/2014 - 23:03 | 5143428 RafterManFMJ
RafterManFMJ's picture

Yea, and don't forget the suppressor - subsonic ya know.

Tue, 08/26/2014 - 09:33 | 5144460 rbianco3
rbianco3's picture

I never knew you cold shoot a .38 from a .357 mag handgun. I suppose it would be too good to be true to be able to shoot a .44 mag from a .45ACP handgun?

Tue, 08/26/2014 - 10:13 | 5144599 all-priced-in
all-priced-in's picture

The diameter of a .38 special and .357 mag are both ~ .354 of an inch -

The .357 cartridge is slightly longer - so a .38 special cartridge will fit in a .357 revolver - it will just be a little shorter.

A 9MM uses a .355 diameter bullet - as does the .357 SIG round


So all of these rounds make the same diameter hole. 

A .44 mag can also fire .44 specials - same thing as .357/.38 they are shorter length - so they still fit.




.45 ACP is a rimless cartridge - can be fired from some revolvers if you use a moonclip - but not a .44 mag.


I think you can modify a .45 Colt revolver to accept .45 ACP with moonclips.   

 BTW - I have done many internet searches on gun related topics - and I live in a nice neighborhood.

If this article is trying to say that only lower class / poor people like guns then they are wrong.    

Tue, 08/26/2014 - 10:16 | 5144666 clade7
clade7's picture

correct!  A fellow can also load 9mm hardball in a .38 or 357 shell and really freak out the ballistics team...

Tue, 08/26/2014 - 21:44 | 5147446 Ginsengbull
Ginsengbull's picture

I love the .45.


My first real pistol was a 1917 S&W that shoots .45acp from full moon or half moon clips.


It's my go to gun for things that go bump in the night, because i can load it silently.


A modern version would be a S&W 625.


You can also shoot .45 auto rim cartridges without clips, and they can be shot from a .45 long colt, which is almost identical in dimensions as .44magnum, but most .45LC guns aren't designed to take the pressures of a maxed out .44 magnum.


>460 rowland conversion will give .44mag performance from a model 1911, as long as it's not spot heat treated.

Tue, 08/26/2014 - 21:40 | 5147465 Ginsengbull
Ginsengbull's picture

.45acp armor piercing was available for the Thompson 1927.

Tue, 08/26/2014 - 21:42 | 5147475 Ginsengbull
Tue, 08/26/2014 - 09:43 | 5144501 rbianco3
rbianco3's picture

Unless your attacker is wearing body armor of any type than the magnum cartridges may be your only hope. I love the age-old handgun caliber debate. :) If I owned a pistol, then I'd probably own a lot of them, use the right tool for the job. But I had to sell all of mine (an rifles too) because we ran out of money.

Mon, 08/25/2014 - 23:10 | 5143459 Kirk2NCC1701
Kirk2NCC1701's picture

It turns out that hitting the target consistently and under various conditions is more important than the choice of "Best Big Caliber".

Put another way... After a certain size, how you use it matters more than size alone.

Mon, 08/25/2014 - 23:27 | 5143509 BlindMonkey
BlindMonkey's picture

That is what all the white boys say.

Tue, 08/26/2014 - 07:58 | 5144114 thatthingcanfly
thatthingcanfly's picture

Ahh good, I get to be a mythbuster.

Penis sizes do not differ between the races (at least in North America, where our nutrition is better than some places in the world). All those jokes we heard when we were kids about white guys' sexual inferiority were based on a completely contrived fantasy designed to make us feel bad about being white.

Tue, 08/26/2014 - 11:04 | 5144881 donsluck
donsluck's picture

The jokes weren't "designed" for anything. Jeez, they are just kids!

Wed, 08/27/2014 - 15:55 | 5150852 BlindMonkey
BlindMonkey's picture

Did you ever participate in athletics in college?  Ever take a shower with the team?  Thought not...

Tue, 08/26/2014 - 09:52 | 5144534 rbianco3
rbianco3's picture

I'm setting my self up with this comment, but I used to think the same thing until I took a v-dog one day-- after 20+ years of marriage my wife asked (with a big grin) "what's up with you?" (pun intended). 

Mon, 08/25/2014 - 22:37 | 5143327 garypaul
garypaul's picture

Maybe being poor is correlated with being preoccuppied with "antichrist" and "rapture" etc.

Mon, 08/25/2014 - 22:39 | 5143337 Ginsengbull
Ginsengbull's picture

That's what they want you to think.

Mon, 08/25/2014 - 22:41 | 5143351 Wahooo
Wahooo's picture

I think antiChrist searches simply correlate with Obama being president.

Mon, 08/25/2014 - 23:04 | 5143430 TheEndIsNear
TheEndIsNear's picture

Probably due to a very poor education.

Mon, 08/25/2014 - 23:05 | 5143437 RafterManFMJ
RafterManFMJ's picture

No, the poor are ready, accepting, and perhaps yearning to die.

It'd be a VERY big problem if a population ready to die, perhaps to martyr themselves were to actually puzzle out the source of their suffering ...

Tue, 08/26/2014 - 00:15 | 5143645 Stuck on Zero
Stuck on Zero's picture

The rich don't have to search for the antichrist.  They are the disciples.


Mon, 08/25/2014 - 22:37 | 5143332 Ginsengbull
Ginsengbull's picture

I just googled all the easy terms, to increase my property value.

Mon, 08/25/2014 - 22:37 | 5143334 Agent P
Agent P's picture

Why would anyone want to get a massage from a baby?

Mon, 08/25/2014 - 23:06 | 5143442 RafterManFMJ
RafterManFMJ's picture

So you get your Illuminati Level IV pin and entry codes to the DUMB atrium?

Mon, 08/25/2014 - 23:09 | 5143455 TheEndIsNear
TheEndIsNear's picture

I almost dated a woman who did "baby massages" as a part time business. She said it calms the babys down. I don't know what her rates were, but she said that she was always on call 24/7. I asked if she would answer her cellphone if we were out fishing on a quiet lake or making love. Yes answered yes. That's the last time I saw her.

Tue, 08/26/2014 - 09:08 | 5144346 rbianco3
rbianco3's picture

The only thing I can think of is too much money available and not enough things to spend it on.

Mon, 08/25/2014 - 22:40 | 5143345 Dr. Engali
Dr. Engali's picture

Nobody searches for porn?

Mon, 08/25/2014 - 22:43 | 5143356 Ginsengbull
Ginsengbull's picture

This study is as fake as Pamela Andersons tits.

Mon, 08/25/2014 - 23:20 | 5143493 Pool Shark
Pool Shark's picture



18. GIF for "Pamela Anderson's Tits"


Mon, 08/25/2014 - 23:19 | 5143486 Kirk2NCC1701
Kirk2NCC1701's picture

Try beeg dot com.

Mon, 08/25/2014 - 23:35 | 5143534 Agent P
Agent P's picture

I declined to participate in the survey.

Tue, 08/26/2014 - 00:15 | 5143650 OldPhart
OldPhart's picture

That was my thought, too.  I'd expect it to be #1 on both sides.

Mon, 08/25/2014 - 22:44 | 5143357 Falconsixone
Falconsixone's picture

That's BS.....I've never thought of any of those things (rich or poor)....No Sex, no sex and no sex, Jew f*cking aliens, or any of the other f'ed up things going on ...BS   I think he misses a decimal point ...these things are what was searched for at #10,000 thru 10,020.........((((((Rasberry)))))

Mon, 08/25/2014 - 22:48 | 5143362 Dr. Venkman
Dr. Venkman's picture

I don't doubt that there would be a big difference, but the prevalence of cameras (30%????) and 2 zoolander entries suggest that the guy just assumed that he lived in an easy place and checked his browser history from 2002.

He needs to rethink his inks.

Mon, 08/25/2014 - 22:44 | 5143364 Wahooo
Wahooo's picture

Who is this Hans? Some rich porno guy with a 12 inch dick?

Mon, 08/25/2014 - 22:50 | 5143382 lasvegaspersona
lasvegaspersona's picture

Do not try to baby massage an elph, he'll whack ya with a roller and the pop yer hans with his 38! kiddin...

Mon, 08/25/2014 - 23:15 | 5143475 Excursionist
Excursionist's picture

So happy to see Zoolander not having lost mindshare.

Mon, 08/25/2014 - 23:39 | 5143548 Barnaby
Barnaby's picture

Jesus Rice University, the herd's trying to thin itself with a reasonable diet? Two sensible calorie goals?

What is this feeling in me, it seems to be the opposite of hopelessness. Completely foreign.

Thanks, Hedgies.

Mon, 08/25/2014 - 23:44 | 5143561 Barnaby
Barnaby's picture

On the other hand


Just let that settle for a while. Google if you must, but know ye be doomed with said info.


Mon, 08/25/2014 - 23:49 | 5143582 q99x2
q99x2's picture

I'm wealthier than I am and live in a better place than I imagined by these results. Although I confess I did have to translate Apple hardware and software to Linux based equivalences as well as baby massage to wealthy college young women massage. Nonetheless it proves my point that Q99X2 is a perception and not only a physical reality.

Mon, 08/25/2014 - 23:59 | 5143609 ssp2s
ssp2s's picture

"Easiest Places to Live" = "Highest Taxes", "Highest Debt", & "Easiest Places to Google"

Tue, 08/26/2014 - 01:08 | 5143735 KCMLO
KCMLO's picture

Why on Earth is ANYONE (much less comfortable Americans) searching for "vengaboys" in 2014?  Are we sure this up to date?  Are they using data from 1999?

Tue, 08/26/2014 - 05:25 | 5143944 Wild Theories
Wild Theories's picture

c'mon, some hits are just timeless


~the vengabus iz cumming, and everybody iz jumpin

from new york to sanfran-ciso, an inter-city disco~


ps. anyone who junks me is jerking off to the anti-christ :)

Tue, 08/26/2014 - 10:25 | 5144712 Prince Eugene o...
Prince Eugene of Savoy's picture

rock'n'roll survived disco, hair bands and rap;  and died in the ninties.  eurodance killed it.  even now rock requires too much thought from the listener, and joins pop and classical as music niche.

Tue, 08/26/2014 - 01:09 | 5143742 JoJoJo
JoJoJo's picture

Sounds very Biblical. Where there is  too easy  living, there is not much interest in spiritual matters.  The salt of the earth are detecting something in the air. Judgment. The others are content to ignore it and just watch Zoolander for the 20th time

Tue, 08/26/2014 - 02:41 | 5143821 robnume
robnume's picture

ZHer's, I"m from No. CA and just spent a little over a year in rural western NC. In the words of Francis Urquhardt form the real "House of Cards" - BBC, 1990's 3 parts. - "I couldn't possibly comment." I ain't touchin' this one.

Tue, 08/26/2014 - 04:39 | 5143902 eucalyptus
eucalyptus's picture

Politically correct futurists always say we're going to be 'one race' of people of mocha colored skin.


That is completely false. The seeds are being sown for an 25% ubermench and 75% untermench divergence in our species a millenium from now. 

Tue, 08/26/2014 - 09:49 | 5144524 MrPalladium
MrPalladium's picture

"The seeds are being sown for an 25% ubermench and 75% untermench divergence in our species a millenium from now."

Already a done deal!!

Just contrast what you see on the express train from Fiumicino Airport to Rome with what you see on the streets of Rome.

Tue, 08/26/2014 - 09:57 | 5144553 Prince Eugene o...
Prince Eugene of Savoy's picture

In Simmons' Ilium, the Eloi are kept in 'zoos' on Earth.  They are technically adept but don't understand technology unlearning millennia of culture, thought and reason, until they are satisfied with the pleasure of merely existing.

Today's button mashers have regressed to this point, methinks.

Tue, 08/26/2014 - 07:37 | 5144087 Dewey Cheatum Howe
Dewey Cheatum Howe's picture

I asked some well to do people about elph and they also had no fucking idea what it was either.....


Tue, 08/26/2014 - 09:59 | 5144572 gcjohns1971
gcjohns1971's picture

Make a map of the banking centers, and banking transactions and you will find that they correspond tightly with the 'easy-to-live' places.


Through the magic of inflation and government regulatory preference wealth is systematically hoovered from the hard-to-live places and distributed in the easy-to-live places.

Do NOT follow this link or you will be banned from the site!