A Tale Of 2 Americas: "Baby Massage" & iPads Versus ".38 Revolver" & Antichrist

Tyler Durden's picture

Based on the results of a decade of search data, NY Times offers a rather disturbing portrait of the very different subjects that occupy the thoughts of richer America and poorer America. Offering a glimpse into the day-to-day thinking behind the nation's inequality, searches in the hardest places to live include health problems, weight-loss diets, guns, video games, religion and Antichrist!? In the easiest places to live, cameras, iPads, and baby massage are highly correlated to ease-of-living.

2 Americas...



As NY Times' David Leonhart ( @DLeonhart ) notes,

This summer, The Upshot conducted an analysis of every county in the country to determine which were the toughest places to live, based on an index of six factors including income, education and life expectancy. Afterward, we heard from Hal Varian, the chief economist at Google, who suggested looking at how web searches differ on either end of our index.


The results, based on a decade of search data, offer a portrait of the very different subjects that occupy the thoughts of richer America and poorer America. They’re a glimpse into the id of our national inequality.


In the hardest places to live – which include large areas of Kentucky, Arkansas, Maine, New Mexico and Oregon – health problems, weight-loss diets, guns, video games and religion are all common search topics. The dark side of religion is of special interest: Antichrist has the second-highest correlation with the hardest places, and searches containing “hell” and “rapture” also make the top 10.


To be clear, these aren’t the most common searches in our list of hardest places. They’re the searches with the highest correlation to our index. Searches on some topics, like Oprah Winfrey or the Super Bowl, are popular almost everywhere. The terms on these lists are relatively common subjects for web searches in one kind of place — and rarely a subject in the other.


In the easiest places to live, the Canon Elph and other digital cameras dominate the top of the correlation list. Apparently, people in places where life seems good, including Nebraska, Iowa, Wyoming and much of the large metropolitan areas of the Northeast and West Coast, want to record their lives in images. Beyond cameras, subjects popular in the easiest places include Baby Joggers, Baby Bjorns and baby massage; Skype and Apple devices like the iPod Nano; a piece of workout equipment known as a foam roller.

*  *  *
As David concludes,

The different subjects that occupy people’s thoughts aren’t just a window into American life today. They’re a window onto future inequality, too.

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THX 1178's picture

Dog Benadryl killed me.

zaphod's picture

I must not be doing well, I have no idea what "elph" is or why someone who look it up.

Ginsengbull's picture

I just did, it's a type of camera.

SafelyGraze's picture

they left out the search terms from the southern end of manhattan

second apartment
penis enlargment
ashley dupre
erectile dysfunction
male prostitute


hedgeless_horseman's picture



Top 10 Zero Hedge reader Google searches...

  1. Krugerrand premiums
  2. Suicide by nail gun
  3. Who is Reggie Love?
  4. POMO Calendar
  5. Is Janet Yellen a man?
  6. Kevin Henry vacation plans
  7. Ebola symptoms
  8. Fukushima radiation map
  9. Corzine sightings
  10. Putin shirtless riding bear in Ukraine
SafelyGraze's picture

11. hugh hendry recent interview
12. ditto kyle bass

Pool Shark's picture



13. Simon Black's real estate listings in Peru

14. Which EU official did Nigel Farage insult today

15. What's Gartman Shorting now

16. Latest Goldman Muppet bloodbath

17. What's a Birinyi's Ruler


Drunk In Church's picture

Will Pink Floyd release another album with Roger Waters?  They aren't getting any young, and only three are left.

kaiserhoff's picture

The Tylers need to get out of New York once in a while.

In fact, all the mass media need to get out of New York, and stay out.

Manthong's picture

1.    I have not bought music in years. I could consider the new Pink Floyd release.

2.    Antichrist, rapture, guns.. I’m good with that.

knukles's picture

And of course courtesy of Greatleader, "guns and Bibles" as a singular search term oft confused with 'Guns and Roses".
Hmmmm   Dark Side of the Moon


PS  Talkin' about Holiday Greetings, way back when, I fell into the trap of sending Xmas cards to everybody under the sun... relatives, friends, business acquaintances, employees, bosses, whatever.  Got to be one hell of a lot of cards.  So a few years Mrs. K and I got them embossed.  Nice touch.  One year we went to the place we got them and I was in an foul medieval mood, thinking WTF? am I spending all this money and....
So, when the snotty card lady (all dressed to the 9's, BTW, very pretentious) asked us what we wanted for the greeting inside, I said "May you choke to death on your fucking holiday dinner."

Ginsengbull's picture

I'm okay with Christmas cards, but what burns my ass is when some business, or law firm sends me one that says "happy holidays".


Oh for crying out loud, you know you wouldn't ever send that card any other time, or wish anybody happy anything.


It's Christmas time. Respect it.

espirit's picture

I thought an 'elph' was something Obomba put up his kazoo.

Oh, maybe it is.

IridiumRebel's picture

18 Fuck Bernanke
19 Obama Doomsday Golfcart
20 Dedollarization and gold

barre-de-rire's picture

21 printing water in california for dummies
22 mini windshield isis foam for tie microphone
23 LANSKY " isis sharpening survival tool "

durablefaith's picture

24 - DIY root cellar

25 - wild edibles

26 - permaculture techniques

27 - list of countries without extradition

28 - list of countries with largest indigenous populations

29 - stewart rhodes latest interview

30 - downloadable ebooks on survival strategies

Manthong's picture

31 Disposable N-91 masks

32 Potassium iodide

john39's picture

kinda sad really...  the poor and downtrodden know that the world is totally screwed up, and are looking for answers...  but, trying to find that kind of info with google? not going to cut it...

ThirteenthFloor's picture

Two extremes.  Fantasy and Jungle.  What they have in common is complete inability to actually try to use their brain productively plus complete entropy of social interaction skills.   

When a website like FaceInHole® - "Who Do You Want To be Today" can even exist...you know fantasy is at whole new levels.  

The others cannot be THAT POOR if they have internet and a computer, 64% of the global population has never had access to the internet, and 82% have never flown in an airplane.

If you divide up all the US banking derivatives evenly though...every human on the planet would have 200,000 $$ in hand.


ThirteenthFloor's picture

You got my point exactly.  Fantasyland.

WOAR's picture

So you're saying that the poorest Americans think it's the end of the world and just read their Bibles/Qurans, instead of doing internet searches? Are you also saying that they are buying cheap firearms without doing any research?

Sounds like ISIS really is everywhere. /sarc

ThirteenthFloor's picture

You wont find out what the poor really think via interent

knukles's picture

Damn right.  Gotta pull up in your Porsche, get out of the car in your mom jeans and silk shirt, stand right in their face and scream at them that they're gonna get a slapping if they don't tell ya what they really think.
So the NSA doesn't figure out what we think from our on line activities?
Damn, I feel better
Just the rich people they worry about.
Oh, General, Mr Buffett was searching for the local Burger King again!

Gold Eyed Cat's picture

"In the hardest places to live – which include large areas of Kentucky, Arkansas, Maine, New Mexico and Oregon."

I didn't know Detroit is in Kentucky.

Tall Tom's picture

LD 50 iNSULIN will help take care of it.

mvsjcl's picture

Yeah. I want search terms from the "filthy rich." Nebraska? Iowa? Fucking farmers.

BlindMonkey's picture

My brother in law made a shit pile of money working part time from Nebraska. You can too....

espirit's picture

Working 15 hours per week with limited internet skills?

Here we go again...

BlindMonkey's picture

You know him too? Small world.

rbianco3's picture

Find out how by paying shipping costs of only $6.95*

*per month for 120 months

ThirteenthFloor's picture

Ben Bernacke made a shit pile of money working part time from 33 Liberty Street.  Oh the irony in a street address.

Bangin7GramRocks's picture

This list is about 6 years old. Who the fuck searches digital cameras? Point taken though. I'm sure the current results would be worse.

Ginsengbull's picture

I gave benadryl to a psychotic dog once, to get him to shut up, and he barked even more.

Pooper Popper's picture

Wait man dont take those,,,I almost gave you the wrong stuff!

Barnaby's picture

Dosage. Correlates to "severe itching" down the list as the hoi polloi are slowly poisoned by food, air and water. Their dogs are canaries.

all-priced-in's picture

It is how you find the correct dose of meds for your dog.

Dogs have allergies too.

Grande Tetons's picture

Obama golf handicap...tied for number 21. Go figure. 

papaswamp's picture

Get a .357mag. Then you can shoot cheap .38s for paper and save the magnum for larger 'problems'.

Ginsengbull's picture

.357 is definitely sweet, but .45 ACP makes bigger holes and less overpenetration.

RafterManFMJ's picture

Yea, and don't forget the suppressor - subsonic ya know.

rbianco3's picture

I never knew you cold shoot a .38 from a .357 mag handgun. I suppose it would be too good to be true to be able to shoot a .44 mag from a .45ACP handgun?

all-priced-in's picture

The diameter of a .38 special and .357 mag are both ~ .354 of an inch -

The .357 cartridge is slightly longer - so a .38 special cartridge will fit in a .357 revolver - it will just be a little shorter.

A 9MM uses a .355 diameter bullet - as does the .357 SIG round


So all of these rounds make the same diameter hole. 

A .44 mag can also fire .44 specials - same thing as .357/.38 they are shorter length - so they still fit.




.45 ACP is a rimless cartridge - can be fired from some revolvers if you use a moonclip - but not a .44 mag.


I think you can modify a .45 Colt revolver to accept .45 ACP with moonclips.   

 BTW - I have done many internet searches on gun related topics - and I live in a nice neighborhood.

If this article is trying to say that only lower class / poor people like guns then they are wrong.