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CNBC Viewership Plunges To 21 Year Lows
It's over: whether due to the complete domination of centrally-planned markets by a few central banks, whether as a result of HFTs forcing out all human traders and investors, whether due to volatility plunging to record lows and complacency at record highs, whether viewers simply aren't impressed by the new young, female faces that are increasingly taking over the primetime financial TV slots, because people are tired of Cramer's endless "caffeine" high and endless attempts to justify a record disconnect between manipulated record high "markets" and a stagnant economy in which some 53 million workers are "freelancers", or simply because video game consoles don't watch TV, America's interest with finance and the stock market is over.
Exhibit A: The chart below shows CNBC's Nielsen rating for August.
Some observations: for the core 25-54 demo, CNBC's Business Day segment is down every month this year compared to last year, with August's 28,000 literally a step in the abyss compared to last year, as viewership plummeted by a near record 30% (with ad revenue following close behind). In fact, the last time CNBC was up in Business Day year to year was over two years ago, in July 2012.
And the punchline: this was the lowest rated month in the core demographic since February 1993! In fact, in CNBC's entire Nielsen-rated history, there is only one month in history when demo viewership was lower, back in November 1992, when demo viewership was just 1000 less at 27,000.
At this rate, in the next month or two, CNBC should make history when Nielsen reports that its viewers have dropped to a never before seen low, paradoxically enough, as the increasingly unwatched financial channel cheers on the very same market-rigging policies that are forcing retail investors to give up on anything finance-related, and crushing the station into ad-revenue and eyeball oblivion.
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Looks like the VIX
CNBS profits on tragedy
Spin that, presstitutes!
Fire Joe Kernan
...or whether watching those 3 shmoes yak in the morning is about as fun as having one's prostate checked...
Talk about a rigged panel and comments.
Never usually watch it, but this am, thought beings employment data day, maybe good old Rick Santelli would be a moment's hoot, but even he was on Thorazine.
The rest of 'em, God help us all.
This is what's foisted off as News
They could so easily turn it around but they choose not to.
All they would need to do is show a video of ISIS beheading Cramer and ratings would skyrocket.
Porn might work too.
This is best thing for world since fucking sliced bread. Can't brainwash people if they don't watch.
However, John Hardwood is a great porn name. So why not...
They can get viewership back in a jiffy if they can have some ruckus going on...like Liesman vs Santelli Cage match, Cramer getting a beatdown by the people he screwed over and a weekly Royal Rumble amongst the Fast Money gang who helped investors lose big by giving the worst advice to the viewers...and have Kelly Evans in a bikini suit as ring side girl.
If CNBC would get off the Fascist-communist boot-licking and report the "Truth" instead of propaganda gibberish. They might be seen as somewhat reliable, instead of a stain mark on a blue dress.
the crash of the house of cards will provide record viewership.
Never having focused my mind on the numbers until now (until learning of this wonderful news), I am really surprised that they only have 28,000 viewers in that demographic. What's their total viewership? Twice as much? Even 200,000 at the peak seems modest. I was watching them in the late 1990s. CNBC seems to have been a big player in creating *that* bubble (nowadays we have to be clear about which bubble we are referring to). Honestly, the two-hour afternoon program hosted by Ron Insana was not the worst thing ever. He repeatedly tried to figure out whether stocks were in a bubble and whether a top was approaching. But then they gave half of that time to Maria, and I lost interest.
I don't understand how they can keep going with 28,000 viewers in the key demographic.
I wonder what they get for a 30 second spot in various day parts? Can't be much.
We could take up a small collection and run some "ads"
Fire Joe Kernan
And fire that panty-waisted prick, Andrew Sarkin too...
And then there is Steve LIESman...
Is there any wonder why their ratings are in the toilet?
Be interesting to impose the SP chart over the top of that chart- correlation?
it's split up into blocks. I think you can get 2000 units for $10k or something like that. So MAD MONEY is worth about $5.
Help me out here, what's a CNBC?
Currently Non-Biological Corpse
Precisely,
Either a 'end of the world' - 'everybody is gonna die' market crash or they could also always just fudge the Nielsen numbers. That would fix it.
Can Fascists be Communists?
He is a Dem presstitute. He is good at knowing which way Robert's wind is blowing.
Hard to make a business out of selling Bullshit; even to the American Public.
True dat, but does make for a thriving career in politics they tell me.
Theres a sucker born every minute.
Sports?
"Reality" tv?
Etc....
At last, something to feel good about; CNBC's pain; it's our gain.
Prostate check you say?
https://www.youtube.com/watch?v=_w-Rhd8x6WU
That's funny. I didn't even know that CNBS was still around.
One arrow down.
Joe Kernan, I didn't know you were on ZH...?!?
The arrow down was rating his career.
In the free market capitalist system he so strongly advocates for, he'd have been gone a couple of years ago. Results are supposed to matter. That clown chases people away and keeps his job. But hey, he does what he's told, so I guess that's enough.
"he does what he's told". So what do you expect from a degenerate Pinko Commie?
I'd laugh if I remembered who Kerman was.... Have'nt watch CNBC in years
i hope my fave comedy channel doesnt get axed! shit those guys make me laugh...
The Fat Lady has sung.
Have some respect - her name is Sue Herrera.
Who can bother watching when they have no dog in the hunt? Most folks I know either don't have money in the market, (because of the rigging), or don't have money to put into the market, (because of the rigging). Either way, it becomes much akin to watching cricket matches: it's an interesting sport, but with no relevant connection to our daily lives.
Is Sue singing in liesmans shitty band?? Give the guy credit he may to play for living soon. Good for viewers, bad for music fans.
Larry Kudlow sees green shoots in those ratings.
Mustard seeds. Don't forget the mustard seeds. They were seen first.
"It's always great to be Sean" - Dennis Gartman
Anyone who watches TV or Hollywood's propaganda crap is a retard and stooge for Obama/McCain/NWO.
Keep watching retards - your viewership keeps them in power.
Freddie, give me a break. Santa brought me a nice 55 inch high def TV.
I'm always high and half deaf, so it is working out well.
yeah, just like "jesse sharpton" and hood rats!
In my opinion they need to bring back some of what Maria Bartiromo, brains and low cut blouses and the guys need to lose the ties and go with modern business casual. They also need more controversey. They are 90% bullish commentators and when ever you tune in you more or less get what you asked for. Simple equation for success: more eye candy and more controlversial discussions. They could use a doese of Zero Hedge, digging under the cover of "economic reports" questioning the "prevailing wisdom", more arguing, more action. They are a talented team but their deployment isn't great in my opinion. Pretty smart women in the anchor roles but they dress like corporate executives rather than women in show business, very clean and nice but not attention getters. Too much concensus and everything feels over scripted. I would encourage them to say controversial things and turn off the teleprompter sometimes.
Gee, let's throw Honey Boo-Boo in too. I would rather see some players with integrity. CNBC is a 24/7 Infommercial. The model doesn't work anymore yet they keep the blinders on and go full speed ahead
The last time it was interesting was with santelli jumping on top of the desk screaming "We need a tea party right here in Lake Michigan"That's when the term got re-invented....they just about fired him for that. I'd love to smack that Steve Liesman. I quit watching it...bootlickers for the Fed and O administration.
I miss Mark Haynes. He would not have allowed the financial crimes to go unremarked. May be why he is dead from "Cheetos and ketchup"?
That channel tanked the week following his death.
Rest in Peace Mr. Haynes.
Oh, and as for ww3 I still contend a choice was made to "level the playing field" for the remaining countries and all of the war talk and hoopla Is for the few dangerous players who were not in that loop or whom disagreed.
Sort of like a crappy boss who makes all sorts of crazy dictates while the employees roll their eyes behind his back and keep doing exactly what they were doing before he/she walked in the room.
The drama is not for you or I it is for them which gives explanation why it does not make sense to most of us.
Sort of like a csi watcher getting to ride along with the county coroner but the reality is the county is pretty boring and most of the drama is self created..
A big play for small minds (dangerous yes,) but small nonetheless..
And Mr. Haynes would have called them all to task...
End of line....
I quit watching after Mark died. Even he disappointed me though, as he kept the debate well within the realm of conventional wisdom. Still, it was fun watching him call people out for their BS. And he was the only one who wouldn't pile-on Santelli along with LIESman the Idiot.
The Barney Frank interview was my favorite episode, ever.
The combat helmet during Dotcom bust was legendary. He's dearly missed.
PLEASE put Cramer behind bars, STAT
Elsewhere:
ISIS- US Army tattoo hoax scares many on social media:
http://tinyurl.com/mrlt45u
If they ran more stuff like this "Gold not backed by anything!"
they could officially rebrand as a comedy network.
Isn't this obvious....everyone hates fascists. Everyone is finally seeing the truth behind the curtains......and its curtains for these guys hopefully.
You mean people still watch CNBS?!
Gonna miss watching Santelli's rants posted on the net. Was some good entertainment.
Santelli will have no problem getting picked up by Fox.
Not much to do, in prison..
Looks like peak viewership occurs during peak stock market crashes. It almost looks like a market volatility chart.
On a long enough fart, you shit your pants (a little).
A shart in the dark.
Yeah but those 8 people are happier than they have every been!
pods
LOL
State Television can be quite bland; CNBC proves that!
I often wonder how they got by when the government shut down a few years ago. Maybe they all got bridge loans from GS until the budget "crisis" was over.
The other 3 are watching an old movie where somebody gets knifed during a crap game.
They inflated the audience by 700% ?
Yeah right. I don't believe it. Steve Liesman knows better.
Knows better about what?
Lies.
As Peppermint Patty would say to Charlie Brown..."That's was sarcasm Chuck!"
You can thank the hoards of poofters they have working in management. All those sound effects have alienated anyone with an iq >75.
All you have watching those blowhards now are the infirm, the unemployed, and the feeble minded.
Tell @carlquintanilla the sound effects are very (you fill in the blank). He'll understand
How much of that current viewship is "3rd party" i.e. just TVs on in airports, bars, etc with NOBODY paying attention??? LOL!
I stopped watching TV many years ago. CNN usually in on in banks, airports (always) and sometimes post offices. At airports - I could never get far enough away from it, this is what ipods are good for. CNN would always have stories about white in the south are all members of the KKK.
TV and Hollywood is for idiots.
Most viewship prolly consists of whomever happens to be The Floor/Pit of the exchange(s) and a few other fuckwads.
Easily greater than 90%. The rest are traders with the sound off.
They need the market to crash, to get their ratings up. Too bad all they do is talk it up.
SNAP! This could mean they actually start giving more air time to Santelli, and MAYBE they could invite Tyler on to take on the Yellen yes-men. (I can still dream).
Just put Mandy Drury on, by herself, 24/7, and I will start watching again.
Wet tee shirt breaks....
Booyah!
Aww, yiss
Seriously, she was sooo fine. I used to hang out in the doctor's lounge just to stare when she was on, chatting up some slob, showing off her fine, uh, accent.
dupe
Politics is showbusiness for ugly people.
CNBC is business news for stupid people.
deleted NSA
They jumped in front of reggie
I suggest the number of viewers on MUTE is >90%
"...whether viewers simply aren't impressed by the new young, female faces that are increasingly taking over the primetime financial TV slots...."
CNBC might want to try "The Naked News" format to increase ratings. Or get their corporate overlords to crash the stock market. Their choice.
The CNBC viewership chart looks alot like the VIX chart.
Oh, it's just a "Soft Patch".
Hmm... gonna have to renew my subscription to NN.
i would expect the cnbc viewership is somehow corrolated to stockmarket participation- which is no doubt a game played only by computers rather than retail investors and falling off a cliff
You mean computers don't watch TV ? I thought they were people too ? My bad...it's corporations that are people too.
And Campaign Contributions are their evil offspring
What is the most amazing thing is that they haven't even tried to change. Look at the chart! What are they waiting for?
Maybe some Americans are getting smart and unplugging TV and Hollywood. Those who watch are retards who like being serfs and people the elites piss on.
By my acquaintances, "people" are further along in turning off the "news" and Hollywood more than most here give credit to...
Hell, me and Mrs K haven't seen a new Hollywood release in over a year. And we have a free pass to a local theater!
I laugh at people who dramatically tell me about "the latest news" and ask my opinion.
Then they go back to playing some Skinner Box video game and leave me alone.
Good news, everyone!
They should have had Amanda Drury and Michelle Caruso-Cabrera do the ice bucket challenge in white t-shirts....
Both those ladies are smuggling midgets big time
CNBC provides no tradeable information. I really don't give a shit about Apple's new technology - what I care about is AAPL and how to trade it over the week, month and year.
tastytrade.com if you want useful information
CNBC windbags talking about government spend and how good it is - well that's a fkg joke.
FUCK OFF AND DIE CNBC!!!!!!!!!
tastytrade? lol
for girlie men
Tastytrade is just another liberal hack site. And to think those idiots also seem to think these markets are mostly organic.
TastyTrade and their other site Dough is total shit. Tom Sosnoff is no friend to traders or small investors. His pals at TOS/TD and all otheronline brokerages "work" you orders aka F you. Interactive Brokers is the best of the bunch for not f**king with your trades.
How I trade Apple:
Buy land
Plant heirloom apple tree (under camo netting so gov't cant see)
Sell/barter with fruit produced (only to trsuted customers--healthy natural food illegal)
Useful information? Here ya go!
You are nothing but an unsecured creditor to the DTCC, and as such, you'll never escape with your winnings. Instead, you'll wonder what life will be like after the bank holiday ends, and the exits are redefined in order to protect the ponzi.
Oh, and you feed the HFTbots with your liquidity.
Why not hire some hot female anchors and have them blow various guests from wall street on live TV? I mean, that's what they're doing metaphorically anyway, just go the extra fucking mile.
I don't think there is anything metaphorically about it...
Sometimes I wonder if Becky Quick has seen a grown billionaire naked...
Imagine the implications of the stock market being at all time highs while the related propaganda conduits are fading.
Sounds like only the propagandists are tuning in for a daily dose of brain-Kryptonite.
An American, not US subject.
They are more entertaining after a big joint.....
That's a terrible waste of a good high.
Robot Chicken, Bugs, Daffy, Foghornleghorn
Speedy Gonzales, Muttley
https://www.youtube.com/watch?v=3uSTOHa4Im4
https://www.youtube.com/watch?v=gf_IH3rj0hY
Quit watching around 4 years ago and haven't looked back. I'm much happier for it.
Their ratings would go up immediately if they fired that adolescent Joe Kernan, gave MCC the boot, and banned Kudlow from ever showing up on the show again! And, for gawds sake, tell Santelli to grow up, stop yelling, stick to bonds and give up politics.
I haven't watched any mainstream financial TV in a long time.
even on mute, cramer makes too much noise
You don't like his real-time screaming quotes?
I have a plan!
What about more of the same?
Worked for CNN. Oh wait...
Maybe they can hire Piers Morgan to stand outside on street corners so Mary Thompson can get an indoor job.
Now about Cramer's friend, Elliot Spitzer on the opposite corner debating Piers.
https://www.youtube.com/watch?v=oCS_IxcxlHM
We can call the show "Street Signs". Oh wait, they already use that name.How about "Up their Alley" ?
"
CNBC Viewership Plunges To 21 Year Lows"---couldn't happen to a better group of Immoral Pinko Commie Fascist Propaganda Degenerates....unless, of course, you include Bloomberg...#AWTHATSASHAME
If it's on the television.......... it's entertainment. Period. It is therefore not necessarily factual or accurate. This applies to news, sports, reality shows, etc. If you understand this FACT the nonsense makes much more sense.
No. If it is on TV or a Hollywood movie it is full on f**king propaganda for idiots who lap it up and enjoy being serfs.
Okay Freddie, youve hit her at least twice now, she learned her lesson. Its dead, all of it. Only a few times a year are viewerships over 2 million for any station, not filtering out airports, gov buildings, doctors offices etc white noise. "Big" "important" sports events and the stupid dance and "talent" shows thats it. Rest of the time no station gets more than a third of one percent of the US population. Nobodies watching. Its all Netflix and HBOgo now, people know what they want for entertainment, and theyll seek it out no matter what CNABFOXC do. Speaking of HBO, theyve tethered themselves to a sinking ship of subscription cable, refusing to do a simple netflix like stream to paying customers. Cant get HBO without a big telecom provider. Signing their own death warrant. Hey were Drudge linked today gents by the way
FYI - I upvoted you.
Watching cnbc gives you the best contrarian indicator. That gives you the edge!
I would argue that CNBC viewership is many times lower in reality as there are many wall TV screens in financial institution offices that nobody watches - they are just there for the background with sound turned off. A lot of times they are left on 24/7 when offices are empty.
2 months ago CNBC announced plans to gradually lay off 13 000 workers. I had no idea they had that many in first place. I'd keep 1. Freeze him in an ice block and put in a museum of ancient propaganda.
They should just have all their workers watch their own shows to boost ratings
Comcast Cable bt NBC CNBS watch the ratings collapse.
The sad thing is, I could fix that station. A child could fix that station. People want info. They don't want some idiot reporter giving his opinions. People can get that from the shoe shine boy. If they are not going to climb up wall street's asses with a microscope and do some actual journalism to expose fraud, they can just show real time quotes and headlines all day with no anchors at all. No one wants to hear what fucking Joe Kernan and some homo that looks like 12 year old boy have to say in the morning. No one gives a shit what anyone on that station thinks about anything. They want data and actual news.
Wow you really don't get it or are amazingly naive. To get anything on TV or radio you have to go full on Operation Mockingbird. All the Hollywood scripts that greenlighted are Op Mockingbird. Police state = good. Govt agencies = good. Black govt agens/workers = good. See Aye Eye = good.
Anyone who watches TV and Hollywood deserves their serfdom. You need to wake up and stop being a dope. Are you in the camp of = "after the next election things will get better" or "one Obama is gone" etc etc.
John McCain's family has been f**king over Americans since before his old man Admiral sold out the USS Liberty sailors. Pull the plug on TV oir be a tard,
I think you are wrong.
Is fantastic and in time people will come to see its greatness.
This a cult channel in the making and it gets better every day.
Fuck me, this will go down in history one day like the Outer Limits
I mean seriously you just haven't got it yet, fuck all those boring comedy shows, fuck those slimy sleazeball chat shows and the slime dripping fuck witted retards called hosts, that think they are funny.
If you want real grown up comedy man.... this is the channel to go for.
I'm recording every show and making back ups in case no one else does. Man it could be worth a fortune one day when you grand kids want to see early 21 st century humor.
You just need to open your minds a little more and see it for it really is.
It is fucking hilarious.
I'd say its because they decided to shill shamelessly for the Dems, but that doesn't explain their horrific numbers - I think their stupidity and arrogance might.
Fox is still doing well - as is CNN, and they each do far more damage than cnbc and msnbc could ever dream of doing.
Who needs financial news anymore when the FED is buying the market behind the scene driving prices up and up and up?
disclaimer: I know categorizing cnbc as financial news is a stretch.
"CNBC viewership plunges to 21 year lows"
You forgot to add "Pro" to the end of it.
Makes me feel like I can make a difference because I stopped going to that internet shit hole a couple of years ago. Although I vowed not to and have not clicked on a Phoenix Capital article in longer and that dude is still posting.
Viewership seems to peak at market tops according to the graph. The current low viewership implies that we are not at a market top. A lot of Mom and Pop investors got out of the market in 2009 and seem to have never gotten back in.
I see a few reasons:
Andrew Ross Sorkin is a fuk face retard who never should have been allowed on the set
Becky Quick needs to stop blowing Buffett the crony
Joe lost his balls
And that chart looks identical to the VIX.
When the fed pulls out of the market and lets this thing stand on its own legs, then you'll have real people interested.
You watch TV so you are not a Banker Buster but just another idiot watching TV and supporting the state with your viewership. Fool.
everybody hates their sm-ugly faces. i keep wondering why are those pancake faced losers so smug? what do they have to be smug about? every guest-maggot who comes on the show could buy & sell those whores for pocket change. why so smugly? it damn sure isn't because of the ratings.
Nice face. Matches your comment. We like the truth around here.
I love the Huffington Post Facebook comment feature. Not that I comment, because I'm banned. But I can look up the Facebook pages of people who comment. And see the level of brainwashing these people receive. I liked this perceptive comment from a person's Facebook page:
A good jobs report is like fingernails on a chalkboard to right wingers. I have already read their lying posts saying the jobs were low pay, poverty rate wage jobs which is false.
"I hate conservatives, but I really fucking hate liberals."
- South Park co-creator Matt Stone and right-thinking people everywhere.
I have made that very statement many times.
FUCK Huffy Post - and the fucking morons who read any shit from that shite-site.
Arianna needs a good doucheing...and maybe a dick gang bang, followed by some nipple clamp torture...her "readers" are brain washed cunts.
Propaganda can be highly entertaining if done right. I'm sure the networks can apply good old American 'inginuity' and magical thinking...next year they can fix the numbers in their favor....after all that is their skill set right?
I quit watching CNBC two years ago. It's the same old shit every day. Young commentators who don't know shit. If they do know shit they aren't allowed to say it. Everyone including guests all pretend we have this shit hot economy which is nothing more than 5 trillion in QE and ZIRP. BTFATH. It's never going down. Nothing is overpriced. Fuckers.
Get rid of Jim Cramer too. It's getting to the point that I don't tune in until two hours after the market opens. It's becoming "all Cramer all the time" over there. Listening to him is worse than listening a peacock screeching endlessly (we have a lot of those around here.
If ratings get any lower, Neilsen might just as well list the viewers by name.
Let's see.. should I watch Cramer, or reruns of the Three Stooges?!
Better value with the Three Stooges. With Cramer, it's only one stooge.
Isn't that one of those old 'television channels?' Watching TV these days is like using a signal mirror instead of a cell phone.
what took so long?
this dog and pony show has been dead meat for years.
Bloomberg should be next
it's all rabid BS