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CNBC Viewership Plunges To 21 Year Lows

Tyler Durden's picture




 

It's over: whether due to the complete domination of centrally-planned markets by a few central banks, whether as a result of HFTs forcing out all human traders and investors, whether due to volatility plunging to record lows and complacency at record highs, whether viewers simply aren't impressed by the new young, female faces that are increasingly taking over the primetime financial TV slots, because people are tired of Cramer's endless "caffeine" high and endless attempts to justify a record disconnect between manipulated record high "markets" and a stagnant economy in which some 53 million workers are "freelancers", or simply because video game consoles don't watch TV, America's interest with finance and the stock market is over.

Exhibit A: The chart below shows CNBC's Nielsen rating for August.

Some observations: for the core 25-54 demo, CNBC's Business Day segment is down every month this year compared to last year, with August's 28,000 literally a step in the abyss compared to last year, as viewership plummeted by a near record 30% (with ad revenue following close behind). In fact, the last time CNBC was up in Business Day year to year was over two years ago, in July 2012.

And the punchline: this was the lowest rated month in the core demographic since February 1993! In fact, in CNBC's entire Nielsen-rated history, there is only one month in history when demo viewership was lower, back in November 1992, when demo viewership was just 1000 less at 27,000.

At this rate, in the next month or two, CNBC should make history when Nielsen reports that its viewers have dropped to a never before seen low, paradoxically enough, as the increasingly unwatched financial channel cheers on the very same market-rigging policies that are forcing retail investors to give up on anything finance-related, and crushing the station into ad-revenue and eyeball oblivion.

 

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Fri, 09/05/2014 - 14:04 | 5185593 Spungo
Spungo's picture

Interesting. The graph actually looks like a bubble indicator. You can see the peak in 1998, the short slump, then another peak around 2000, then slump, It also appears to be a leading indicator. Note the peak is at the beginning of 2008. The legendary crash happened closer to the end of 2008 then bottomed in early 2009. Maybe this really is the crack up boom, and there won't be another crash. 

Fri, 09/05/2014 - 14:29 | 5185646 HardlyZero
HardlyZero's picture

How many eyeballs are on the screen per viewer: 2, 1, 0 ?    Is that full-time, part-time, or surfing viewers ?

2: eyes-wide-open, 1: half-awake, 0: eyes-shut snoozing.

Eye-candy might bring back CNBC...it worx for FOX.

It would work again.

The CNBC headshot combinations and hand-offs between: Kudlow, Cramer, Mark Haines, Maria B., Erin Burnett, Santelli...were always fun.

They all played off each other to wake up everyone on and off the set.

 

We watch all sorts of people...just to keep tabs on what everyone is thinking...including those trying to make money presenting "stuff".

CNBC is dangerous daily.

But they interview those I like to see sometimes: Stephen Roach, Jim Rogers, Jim Rickards, Jim Grant.

"I haven't watched any mainstream financial TV in a long time."  yup.

Fri, 09/05/2014 - 14:15 | 5185652 Jack Burton
Jack Burton's picture

I'll confess, in the 90's I watched CNBC daily. In early 2000's I still watched at least once a day to get market results. But since about 2009 I have swiched them off and NEVER EVER watch those liars, pimps and Banker Whores! Fuck 'em, and the horse they rode in on!

Fri, 09/05/2014 - 14:17 | 5185660 Jack Burton
Jack Burton's picture

"Million Dollar Bonus" He still watches.

Fri, 09/05/2014 - 14:23 | 5185684 BeerMe
BeerMe's picture

Anything NBCUniversal is complete shit.  Anyone watch the weather channel lately?  They basically show everything but weather.  It is just another liberal communist propaganda network like everything else NBC.

Fri, 09/05/2014 - 15:02 | 5185690 oudinot
oudinot's picture

If you look at the CNBC viewership chart one sees that CNBC has much more viewership (2001, 2007,8) when the market is crashing than when the market is doing well.

Hence, those cutesy, intellectual fluff  babes on CNBC should be talking bearish on stocks,  instead of  bullish if they want their show, their careers to survive.

Fri, 09/05/2014 - 14:33 | 5185732 SethDealer
SethDealer's picture

their shit is boring and I agree it is way too bullish, need some bears on there that speak the truth. all this talk of income inequality makes me want to take a dump

Fri, 09/05/2014 - 14:35 | 5185743 Goldennutz
Goldennutz's picture

28K?

 

Is that seaonally adjusted?

 

 

 

BWWWWAAAAAHAHAHAHA!!!!!

Fri, 09/05/2014 - 14:37 | 5185750 SethDealer
SethDealer's picture

they are losing viewership to kardasians. cnbc needs to do segments on asia starting at 7 pm instead of their crappy reruns and reality shows. Bloomberg asia coverage is awful, but it the only one on tv at night.

Fri, 09/05/2014 - 14:41 | 5185779 UndergroundPost
UndergroundPost's picture

Only ONE reason they even get that many viewers: Rick Santelli. Once he moves to FoxBusiness, its all over for the Communist News and Business Clusterfuck

Fri, 09/05/2014 - 14:43 | 5185793 Atomizer
Atomizer's picture

Steve Liesman parody- Benny Hill style 

http://m.youtube.com/watch?v=tEVYsmpcbvk

Fri, 09/05/2014 - 14:50 | 5185818 NEOSERF
NEOSERF's picture

Silly rabbits, viewership is down because employment is SO GOOD...everyone is at work!

Fri, 09/05/2014 - 14:53 | 5185845 himaroid
himaroid's picture

I was going to wait until 6 to begin celebrating a good week. I think I'll start now.

Fri, 09/05/2014 - 14:57 | 5185872 farmboy
farmboy's picture

Time for ZH Tv we can also do a comic on Wall Street besides the news.

Fri, 09/05/2014 - 15:08 | 5185919 Gold N Glocks
Gold N Glocks's picture

Those losers are STILL on the air?  With Cramer too?  What you don't miss when you don't turn on the boob tube....

Fri, 09/05/2014 - 15:12 | 5185926 Tachyon5321
Tachyon5321's picture

 

 

CNBC is the offical Obama Network.   

 

 

 

 

Sat, 09/06/2014 - 13:23 | 5188420 homiegot
homiegot's picture

It's where he gets his investing advice.

Fri, 09/05/2014 - 15:37 | 5186045 saveUSsavers
saveUSsavers's picture

They could start by axing JOE-BLOW KERNEN and the Kernen Claptrap Hour (or is it the Suck-up To Joe Show?)

Fri, 09/05/2014 - 15:41 | 5186071 syntaxterror
syntaxterror's picture

Nothing screams 90s more than CNBC, Netscape and Y2K.

Fuck them. Move on. 

Fri, 09/05/2014 - 16:09 | 5186205 foodstampbarry
foodstampbarry's picture

A topless Becky Quick couldn't even help these poor bastards

Fri, 09/05/2014 - 17:52 | 5186598 Godisanhftbot
Godisanhftbot's picture

and bottomless probably not much better.

maybe if the Oracle was munching it would get a few viewers to notice.

Fri, 09/05/2014 - 16:12 | 5186227 Godisanhftbot
Godisanhftbot's picture

 Guess which cnbs personality is lightest in the loafers going for the handbag crowd

Fri, 09/05/2014 - 16:36 | 5186335 FreudianSlip
FreudianSlip's picture

Amazing how the CNBC chart seems in tandem with the rise from obscurity and huge financial expenses in funding Obama for president and the subseuent consistent failures of the Obama presidency.  

 

Flash the cash,  talk the trash, dash the mass...Choom Gang punk becomes legend in his own mind, along with CNBC.

Fri, 09/05/2014 - 17:05 | 5186454 Duude
Duude's picture

Interestng CNBC hitting lows while stock market hitting highs. Perhaps people are finally wising up. 

Fri, 09/05/2014 - 17:16 | 5186494 El Hosel
El Hosel's picture

You don't have to watch CNBC now that Policy dictates an up market every day. Free money forever, jump in and forget about it.

Fri, 09/05/2014 - 17:42 | 5186581 mikemora
mikemora's picture

It's stale. The entire morning gang, the lineup and specifiacally Cramer. Barnum and Baily would be proud. He had his single moment when he spoke truth about Bertanke with Erin Bernett in the giraffe dress and then after the network tongue lashing came back in line and magically fell in love with Bernanke.

Downhill since. I don't watch anymore, haven't for 2 years now.

Used to be you could catch a low float wave and make a dime or two but with HFT individual traders are cut off at the knees.

Just like everything else middle class.  

Fri, 09/05/2014 - 17:51 | 5186593 Godisanhftbot
Godisanhftbot's picture

tweet @carlquintanilla and let him know he works for dingleberries.

 

ask him about the sound effects, and who does he think they do for the viewer.

Fri, 09/05/2014 - 17:51 | 5186594 LoneStarHog
LoneStarHog's picture

Question:  What's the difference between CNBS employees and those at The Bunny Ranch in Nevada?

Fri, 09/05/2014 - 17:55 | 5186602 breakyoself
breakyoself's picture

They will just say their viewership is a little below the all time high.

Fri, 09/05/2014 - 17:55 | 5186607 SantaClaws
SantaClaws's picture

You knew CNBC had completely lost it when they moved their set onto the floor of the NY Stock Exchange.  They wanted everyone to know that they were the most important thing going on, not the market.  Really revolting.

 

Rick Santelli should consider bailing and go to a more respectable place.  A class act at a declining company.  At least he gets to work in Chicago, and hopefully avoids most of the NYC/NJ garbage.

 

And if CNBC has become that bad, that's before you remember that MSNBC, NBC "news", and NBC general entertainment television are owned by the same Obama-protecting Comcast.

Fri, 09/05/2014 - 18:08 | 5186644 giatny1
giatny1's picture

Before you totally jump ship, "Fast Money Halftime Report" is excellent.

Stephanie Link and the Najarian brothers offer intelligent insight.

Fri, 09/05/2014 - 18:18 | 5186681 cart00ner
cart00ner's picture

CNBC evening news is where they begin with 'Good evening', and then proceed to tell you why it isn't.

Fri, 09/05/2014 - 19:07 | 5186848 d edwards
d edwards's picture

If you want the 0baMao "party line" propaganda there are already several stations to choose from-but who the fuck wants to hear that bullshit?

Fri, 09/05/2014 - 18:46 | 5186774 Baby Eating Dingo22
Baby Eating Dingo22's picture

Maybe the quants can program some CNBC watching algos

Seems they at least owe them that

Fri, 09/05/2014 - 19:23 | 5186909 aubreyfarmer
aubreyfarmer's picture

Here is the challenge.  Lets figure out a way to replace the fiat currency and take this frigging country back from the new robber barrons. Instead of ruthless corporate takeovers they just print up some more currency and exchange it for real goods and services.  What an incredible, bold scam.  Almost beyond belief that anyone could have that kind of chutzpah.   Without the power to print they would become obsolete.

Fri, 09/05/2014 - 22:00 | 5187340 Quaderratic Probing
Quaderratic Probing's picture

Viewtards watching the Newstards then get a Poletard survey.

60% are for 70% are against 37% have no opinion and 55% did not understand the question.

100% say there are only 2 nations...USA and Downrange
Support the troops.

Fri, 09/05/2014 - 22:22 | 5187394 At120
At120's picture

Need more cleavage.  Panty shots would be great.

 

 

 

 

Sat, 09/06/2014 - 00:30 | 5187625 55MHB55
55MHB55's picture

It about time all people who get any money anyway from the Federal Governmnet be forced to watch CNBC

Sat, 09/06/2014 - 22:13 | 5189602 sbenard
sbenard's picture

The Obamapoligist Channel. I stopped watching six years ago!

Sun, 09/07/2014 - 10:12 | 5190290 agsb02
agsb02's picture

They'll be the DNC/WH mouthpice until they turn off the lights which sound like it will be next week.

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