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SodaCreamed: SODA Bubble Fizzles After Abysmal Guidance; Stock Halted
In the new normal, companies can one second trade with a market cap of hundreds of millions (or over a billion in the case of negative cash flow GTAT) and the next unexpectedly report they are bankrupt, or, as SODA just did, give guidance that is just about as bad. From the just release press release which explains why the news was so bad, SODA stock actually had to be halted:
- Revenue to be approximately $125.0 million; expected: $154.4 million
- Operating income to be approximately $8.5 million; expected: $17.6 million
Translated: the SodaStream fad is officially over. From the release:
"We are very disappointed in our recent performance," said Daniel Birnbaum, Chief Executive Officer of SodaStream. "Our U.S. business underperformed due to lower than expected demand for our soda makers and flavors which was the primary driver of the overall shortfall in the third quarter. While we were successful over the last few years in establishing a solid base of repeat users in the U.S., we have not succeeded in attracting new consumers to our home carbonation system at the rate we believe should be achieved. The third quarter results are a clear indication that we must alter our course and improve our execution across the board. We have already begun a strategic shift of the SodaStream brand towards health & wellness, primarily in the U.S., where we believe this message will resonate more strongly with consumers. In addition, we are developing a comprehensive growth plan for the Company that will encompass Marketing, Product and Innovation, Distribution, Operations and Organization. We intend to share more specifics around our growth plan when we report third quarter results later this month."
Because, frankly, right now we have no idea how to turn around the Titanic after it has hit the Iceberg.
What the sellside "analysts" were saying until yesterday:
And the punchline:
Mr. Birnbaum concluded, "We have a strong balance sheet and are well positioned with ample liquidity to invest in the areas of our business that we believe will fuel profitable growth in the years ahead. Despite our current challenges, we continue to be very confident in our business model and the global prospects for SodaStream. We firmly believe that our actions to shift the brand and improve execution will strengthen our leadership position in the home carbonation category and deliver enhanced shareholder value."
A soda company having "ample liquidity"? Literally, yes. Otherwise, see GTAT about the whole "strong balance sheet" thing. Also: why not blame the weather, snow, Easter, school holidays, seasonal or Bush. Everyone else is doing it.
At this point all we can advise SODA is to do more Scarlett ads as nothing else is working. May as well go out with a, er, fizz.
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We are not in bubbles Bitchezz!!
SODA, the stock with 0-calories
Most fucking stupid thing...
Meanwhile... Back in Ebola news....
http://dfw.cbslocal.com/2014/10/06/neighbors-of-ebola-patient-facing-dis...
Exactly what I said would happen here last week!!
It's like ISDN used to be from the telephone company. Interesting, but no.
(Industry insiders used to joke that ISDN stood for I Still Don't Need it)
It Still Does Nothing
Fuck soda stream. Look up FizzGiz. Made here in the good ole USA, not Israel, and it carbonates anything!
You missed the point, well done. Also thanks for finding me a new chewtoy.
A height weigh proportional woman selling a home soda machine..??
Yea, right.......
The WallyWorld article (ending health care for the less than 30 hours per week staff) could have been co-joined with this article.
Fizzy sweet water is liquid death.......
It does have a niche. Apparently, it's used regularly by radio personalities and voiceover artists who work from home.
The reasons: QoS and a wide audible range. It's HD telephone.
Also, ISDN Data over Voice was a way of getting a double-speed dialup connection that was all digital, but one paid only for the cost of setting up two calls. It required compatible equipment on both ends and the ILEC had to have the voice tariff on voice connections to not be per-minute.
Sodastream, dead. To be replaced by Ebolastream. Coming to a home near you!
If they can do some re-engineering magic and combine the Sodastream with a Sybian and get Scarlett to ride it, they will become billionaires.
Aren't they in the whippet business? I'm surprised people aren't interested in nitrous oxide. What have they moved onto? Did the legalization of pot have anything to do with SODAs demise? Have they failed to use the whippet angle in their marketing strategy? This one looked like an easy win but they blew it.
If you like your death wish, you can keep your death wish.
My wife loves her sodastream ... with cheap chardonnay you can drink bubbles everyday.
"Tiny bubbles, in the wine
Make me happy, make me feel fine." - Don Ho
Seems so simple.. Americans guzzle soda 247.. so much easier to have a machine making it on demand and they don't even need to leave the house.. must really of fucked up somewhere
Unless it's overpriced and shiek......American's don't want anything to do with it.
Plus I don't think SodaStream took EBTs.
besides, the product requires that the consumer actually (well kinda) make something... Americans are too stupid and lazy these days for anything like....
If you follow US trends you would know people aren't into soda like they once were. It was a lousy idea. A Breville citrus press on the other hand is a great idea.
The last time i was in the states i recall at one of the fast food resturants a rather large man pouring sugar into his already sugary unlimited refill drink..
why isnt america dead already?
Last time I tried SodaStream it didn't taste very nice but that was a long time ago. I should have been one of their best customers. These days I don't crave much sugary drink. Tastes change - I think I OD'd when I was younger. Are these guys another victim of an aging demographic?
Thank you. Times change, people change, ideas change. They're victims of an aging mindset.
actually have one of these contraptions. got a deal on it 'used'....did the math, costs about 1/2 of regular 2L soda. plus, I can add all of the fizzy I want to it. there is also a fairly large variety of flavors. the major hangup I see with it is the price of entry. if they could get their machine down to $20 bucks, this baby would probably do well....and from what i see of the quality, its not worth $20 bucks. they need to sacrifice some machine margins to get the volumes up...
just saying.
Wait, so people don't want to make drinks at home which will give them diabetes and cancer??
Well, thats just a shocking result.
But it saves us a trips to da 7-11!
Actually they would, if they could only afford the copays and deductibles of Obozocare.
7/11 Big Gulp is what? $0.79. lol
I never heard of it and don't care.
I'll stick to nice ice cold water - absent of fluoride and other garbage.
Other than that . . . . a good beer from a local brewery and whiskey once in a while when in the mood.
Some of us get to the point when the nearest 'fad' means nothing.
Go to bed old man!
and he must be ooooollld to call Soda Stream a fad! ~30 year old "fad"?
Is Nespresso next?
Beer Stream is next. I can't wait!
Americans are already drowning in a sea of soda, what's the hook? Well, there is none especially when MOAR work is involved than just swiping a soda off a grocery shelf. Consumers - 1, Brainiacs - 0...Game over, man.....
I can buy five 12 packs of coke/pepsi for $11 on sale. Why do I need to make my own?
You might be too fat to leave the house if you drink 5 x 12 packs of coke. Surely your legs will be amputated due to diabetes at some point. I recommend this product for you.
What?
A surgical chain saw??
Takes me damn near six months to get through a short case of Pepsi or Coke. Sometimes longer. Soda pop was meant to be an occasional treat, not sustenance. Beer is for sustenance.
Because they created a machine for you to and they are asking you nicely.
Yeah, the local storebrand soda is 89 cents a liter for all flavors imaginable, and when on sale is 59 cents.
The cost of HFCS (High Fructose Corn Syrup) must be negative. The water in the bottle is more valuable.
The plastic bottle is the most expensive component.
If Ronco was making this crap it would sell.
While you might be joking, that's actually the first thing that crossed my mind when I read the headline. Why would this product be the vehicle for a publicly traded company? It's a late-night infomercial, airline catalog, temporary space at Bed Bath and Beyond kind of a product. You get in and you get out... make some money during the short fad and then you're on to next pet rock.
Completely unlike my new Model S85D sporting about 5 GoPro Black Edition cameras....
Totally not like my iPhone!
SUCK IT
I’m developing a tissue that when used will determine if the nose blower has a virus or bacterial infection… (Yeast testing will be included later as an upgrade.)
Which PR firm do we hire to get $100,000,000 cash?? It’s going to be big!
They Flu off the shelf or did they come up cold? It's the mucus that binds us.
Good luck getting financing to mass-produce a cheap, effective, humanity-serving, and therefore disruptive technology, there, Jon Galt. See you on the train tracks, I'm the guy in the plaid coveralls.
How about releasing a fizzy ebola flavor!!! That will sell!
Good riddance.
Cancel my 11am haircut Scarlett
Rot Birnbaum!
Instead of soda makers, they should just plow all their money into the stock market.
I stand in the presence of brilliance!
You need to talk to the government for a subsidy...everyone deserves a soda machine in their house...its a right...demand it
See my reply above.
Who said the Boycott didn't work ? Bitchezzz !!!
https://www.youtube.com/watch?v=4WVba-OFKKY
Screw Israhell!
The Tribe has spoken.
Sharpton was on board as well.
Sharpton's on the Board? You see what a pinstripe suit and fine-ass expensive ho at your side can get you!
Expect more of this with the QE spigot turned off. All these companies that have razon thin margins are going to die a quick illiquid death.
Also, I see Stifel is the closest to an honest financial firm around.
They need to figure out how to take EBT.
And make sure they have orange and watermelon flavors. Hook up with the Vapes, and make pot flavored soda, that fucks you up.,
2 days, 2 bankruptcies. This week seems promising.
I wonder if any banksters are planning on taking their nailgun for a drive in a Mercedes near an embankment.
Sorry, I read your comment and then got carried away.
Kinda simple, really. It's a chunk of shit plastic that you are selling for $100. The recharge bottles at $15 are a rip and a pain in the ass to always buy, and the "soda flavors" taste like generic walmart crap that nobody wants.
Of course, given the new normal on Wall Street, having a shitty product that nobody wants is no reason for a company not to perform well.
THAT'S IT!!! They forgot to offer no money down and 50 months interest free ... for the flavourings ...
... and extra special super duper clean and shiny SodaStream water ...
... and extra creamy premium ten different flavou- I mean, "blends" of Coffee flavoured Soda Stream. That would've saved 'em. If they can't keep up with these emerging trends then no wonder they went bankrupt.
Hannity did advertise this, he works 24/7, making a very good living, can't stand the guy even if he claims he is not gop but conservative while interviewing the likes of carl rove - who is a demon out of the depths of hell.
Decent product, badly priced.
Given that it's been taken over by Birnbaum and his ilk, it's no wonder that it's overpriced and over-hyped.
Still a good Prepper item to have though.
we have not succeeded in attracting new consumers to our home carbonation system at the rate we believe should be achieved.
Ponzi bubbles?
They will attempt naked versions of actresses for their next campaign push.
Maybe that will work.
qe money & backers got out long ago, bag holders got ass raped. the yews got all the $$, as the lord has chosen them over all others. scams are only scams when wall street insiders say they are.
The 'solution' of course, is NOT to lower your price so that you can actually offer a better value to the cash-strapped consumer -- NO -- in America you need to keep your prices high but switch to a new well paid spokesperson and start a new advertising blitz. Don't face the truth - fool the public instead! Works for Congress and the Fed and Wall Street!
EXACTLY what I thought when i read "comprehensive growth plan" blah blah blah...
Wasn't it Shill Hannity that was pushing this so hard?
Atleast it wasn't Jim Cramer.
I could have read this post had not the Prudential popup splash screen with the microscopic close button filled practically the entire page on my iPAd air and blacked out what was left of it. Not to mention the entire 4 margins crammed with other ads leaving about 25% of page area for the posts.
And no, adblock plus/ Ghostery/noscript and all that other fine stuff doesn't work on/ is not available for ipad like on my desktop PC with firefox, so thanks in advance for that suggestion.
Fact is iOS 8.0.2 has fucked up web browsing for Safari and Mercury - basically the vestiges of ad- and popup blockers that existed on those tablet browsers have been - most likely intentionally - eliminated in Apple's latest fuckup of an OS
end of rant and profound aplologies for OT.
You've been iHAD!
My phone is NOT Apple and it has the same problem.
Progress. Forward. Your Apple Masters know what's best for them you.
You mean Apple has designed a product specifically for pushing online ads?
Never OT Jack Sheet. Just recently I've started having the same problem. My computer does fine but when I try to view ZH on my telephone, up to three quarters of the screen can be covered with crap, leaving perhaps 3 or 4 lines in which to view the ZH article.
Tylers, you need to view this site on different computers / phone screens and see for yourself. What has changed over the last week or two? (Or is it a month? I've lost track.)
I had an iphone 4s and was somewhat pleased with it till they updated the OS and removed google maps without notification and put in their own maps that were incorrect. I now own a Samsung Galaxy Note 3 and will never buy an apple product again.
Who thought producing carcinogenic and diabetogenic carbonated water with concentration-camp labor on stolen palestinian land could have some bad karma, eh?
But, I still deserve my ridiculous compensation, and so does my horizontal assistant; errr... I mean executive secretary.
Because I took on risk. Everyone has to reward and worship the risk-takers.
Do the math. You need to drink ALOT of soda to break even after machine costs.
Local store was selling 5 twelve paks for $10.
Like .17 each.
Your telling an mostly Amurican readership to 'Do the Math."? Reely? You may as well tell them to use good grammar, spelling, and punkuation.
The product failed because the marketing wasn't enuff; with good marketing you can sell a shit sandwich to Boobus Amurikanus.
...or a false war, or a false flag, or a parasitical currency, or a diet that kills, or...
theve gone flat, ahahahahhahahahahaha
Gaza blowback, bitches.
All most people can afford is water. Wrong time to introduce. Even Coke sales have been trending down. Coke has dropped the price trying to maintain sales. Many people have reduced soda intake especially those that can afford this. Pepsi is selling their 2 Liter all flavors root beer, orange, mt dew etc. for $1 in georgia at Walmart.
Coke also trying to introduce a home soda machine for their brands. Not sure it will fly.
Bloomturd's war on soda taking hold?
Maybe people are waking up that all that shit is poison to one's body.
Demographics. We're all getting older and our bodies can no longer tolerate that much sugar.
and the young kiddies want the energy drinks.
McD's will pick up Monster, and Red Bull
It is killing McDonalds. Are people getting smarter about basic health or is it just the price point of their products?
I can buy store brand seltzer water (no sugar or salt added) at 80 cents per 2 liter bottles, or a name brand like Poland Spring for slightly more, on sale. Smaller sizes cost more, so probably the major cost is in the packaging and handling, not the ingredients.
At that price buying a machine to make my own is senseless. Plus I would have to learn how to use it, find a place to store it, and fix it when it breaks, which will happen sooner rather than later.
Same reason why I don't use a home computer printer. Endless trouble for something I really don't need, and I can print computer files at the library for 10 cents a page on the very few occasions I need to print an official letter etc. Why does anyone buy computer printers anyway?
Didn't they do a basic marketing survey before creating the product?
I used to think the same thing. We bought Kroger brand seltzer water, but after consuming 5-6 cans per day, it was a pain in the ass to return all those cans (.10 bottle return) and it was more expensive. I bought the soda stream machine for $60 and they had a $15 rebate. So, for $45, I use tap water and haven't had to replace the cartridge yet (2 months and counting). It really is a better deal, as long as you are just using it for carbonated water and not flavored beverages.
"Why does anyone buy computer printers anyway?"
What a rediculous question. They really get their panties in a bunch at the local library when you start printing out porn.
Actually in all seriousness, I can't imagine not having a printer. A monochrome laser printer costs about $100 and the toner is much cheper than inkjet cartridges. I'll be damned if I will leave the house every time I need to print out a form or some document. I guess my laziness trumps my cheapness.
Taking it another step, the library has computers too. No more having to deal with updates and electricity cost etc... /s
Why buy a cell phone when there is a perfectly good phone booth down at the corner that only costs a quarter to use?
Why does it 'have to' be halted? Let it go to zero please, where it belongs.
Now, now, we cannot have real price discovery, anywhere. You know the rules.
aww crap, my bad. :)
""We are very disappointed in our recent performance, (etc.)" said Daniel Birnbaum,"
Rarely are CEO's fired for bad results. But this guy may get fired for telling the plain truth. I mean, who does that, anymore?
They at least tried to manufacture and market a viable product. Kudos to them. As a manufacturer myself, I understand and appreciate the difficulties and daily uphill battles.
Better to try and fail than never try at all.
But it wasn't a viable product from a marketing perspective. It was an upscale toy. There are probably a few hundred hipsters in NYC and LA who own one now, and that is their only market.
A competent and honest marketing study would have killed the idea long before it got into production, and saved everyone a lot of money.
It's not a new idea to build a machine that makes sodas. Bars and restaurants have had soda fountains for many many years, and homes do not, for good reasons.
Cannot the same be said of Tesla? Or Solyndra? Ethanol anyone? Oh, that's right, those were government-subsidized business-models.
The Soda Jerks (and their investors) bet on a product and lost. I've got no problem with that. Sometimes, you get lucky--most of the time, you don't. They at least made a go of it.
Not even close.
Was a money laundering scheme to transfer wealth from US tax payer to club member via fed.
IsIs his name BeerBum?
I know several suckers that bought these machines and have put them in the closet. One person never even used it... lol...
From printer cartridges to k-cups to 60L CO2 bottles, I hate this business model.
k-cups, another rip-off.
They can keep it.
Those Keurig machines can't make good coffee when new. After a while, the heating element starts to add a nasty taste to the coffee. I see a lot of them in yard sales for $10 that look hardly used.
That's the new normal, was it made in China too?
Tue, 10/07/2014 - 08:52 |
"From printer cartridges to k-cups to 60L CO2 bottles, I hate this business model."
But savvy consumers like me love those cheap machines and then mod it a little for them to take 3rd party continuous link system or reuseable k-cups but I have no use for a soda machine since I don't really like soda.
Another squid on the take from the fed.
How about this as a business mode:
...established a production plant on an Israeli Jewish settlement in the occupied West Bank. - CEO Daniel Birnbaum
The carbonation didn't seem to be as good as what you purchased in the stores.
Also for health as well expenditures. People are more aware that good water is much better than cancer causing caramel colored polluted water.
Plus municipalities are starting to tax soft drinks.
Same reason not to drink Coke, Pepsi or any other soft drink out there. Your body will thank you for it.
Enjoy that extra "earned income" Scarlett on behalf of the that Israeli Soda pop company...
Bet you've had to swallow many a load of smag from the old circumcised Hollywood elite to get where you are.
You've earned it cookie. Money is on the dresser!!!
Soda streams were a big deal when i was a kid, everyone had one. Make a 8oz drink without having to fight that 2 liter bottle and spill it makink mom mad was great. Any flavor, even try and make you own by mixing it.
When it relaunched i thought i would get one, but they were very expensive, and i dont really drink soda anymore
https://www.youtube.com/watch?v=oFeV0CbvHG8
And also.....The Container Store. Down about 50% so far this year. Why would I buy a food container that I can get at WalMart for 1/2 the price without the logo. Those stores always had me confused. Never even walked into one.
I still dont understand how you can get people stop on their way to work to buy overpriced coffee instead of setting the timer on the coffee maker so its ready when you wake up.
you got it.
I stopped buying at the coffe shops some years ago.
I did some quick analysis on it. I was working at 101 California st in San Fran at the time.
there was Peets around the corner. love the coffe.
anyway, I would buy a coffe and pastry in the AM and a coffe and pastry( they had these great little almond cakes) in the PM. (yeah, I know....)
this added up to about $10 per day or 50 per week or 2500 per year, after tax. add Ca state and fed tax and social security and medicare and say at the margin, its about 40%+. (CA 10%, Fed 27%+, fica/medicare 7%)
that 2500 cost you $4100 before tax. you have to earn $4100 before tax to buy 2 cups of coffee and 2 pastries each day. thats just effing insane.
of coure, you math may vary.
and that is why there is a starbucks on every corner.
I'm so sorry for anyone too poor to afford soda 5 times as expensive as soda from the store. It reminds me of this Saturday Night live skit performed last weekend about Vitamix:
https://screen.yahoo.com/vitamix-065425382.html
And there was a ranking of top analysts out today and JP Morgan was on top with Merrill Lynch second. Go figure.
Gotta be a clip of Cramer pumping this fat piggy piece of shit, no?
An Israeli company that uses Palestinian sweatshop labor in a "free trade zone" to build their products, while the civilian workers are treated like animals and murdered on a whim. Jeez, sounds like a movie I once saw but with the roles changed around. What was it???
Oh, yea, Schindler's List.
I looked at it. I like carbonated water with a twist of lemon. No sugar, no shit. At the time I looked, flavors without shit weren't available. But the real deal breaker was the CO2 consumables - think inkjet refills. Further research revealed the availability of southern engineered adapters for non-proprietary CO2 bottles that are more readily available and far more cost effective.
I figured if I really needed/wanted something like this, there was plenty of used restaurant equipment out there that I could use instead and have fewer issues with CO2 refills or parts.
I still don't have a carbonation device. Meh.
When I discovered it was an Israeli product, well, I just smiled a bit. I have only one Israeli product that I am aware of - a rifle magazine reloader. It too is an overpriced piece of plastic that provides convenience to a means of killing, but far far more useful.
This is the only call I ever took that had a protester break in in the middle of it....something about how God will smite those with blood on them...very memorable call. SodaStream has a big competition problem...the US folks who will buy something like this are price sensitive and will buy it from Coke for less. It's not 2005 where "the brand name" carries some magical value....
Sodastream suck ass, They overcharge on thier very small (14oz) CO2 canisters (~$30). You can get an initial cost for a 5lb canisiter with gauge ~$60 and a 2L soda pop adapater for about ~$6. Each refill for my 5lb canister is $8....
I have had my canister for over 1yr and a couple of months and still have pressure to do more 2L sodas. I'll I do is buy the sode I want at a local SAMs and that shit will last forever if you dont drink much soda.
Pennies on the dollar.... but the dollar isnt worth much anyway.
Sodastream suck ass, They overcharge on thier very small (14oz) CO2 canisters (~$30). You can get an initial cost for a 5lb canisiter with gauge ~$60 and a 2L soda pop adapater for about ~$6. Each refill for my 5lb canister is $8....
I have had my canister for over 1yr and a couple of months and still have pressure to do more 2L sodas. I'll I do is buy the sode I want at a local SAMs and that shit will last forever if you dont drink much soda.
Pennies on the dollar.... but the dollar isnt worth much anyway.
There are phone apps that read bar codes and indicate the country of origin.
Er...what does - [did] - this outfit actually PRODUCE that adds real wealth...?
"We have not succeeded in attracting new customers to our soda machine at the rate we believed..."
Well, perhaps if they sold potatoes or vegetable oil or something people actually NEED, they might!
couldn't have happened to a better copmpany. bds.
scarlet loves this company
says they are real kosher
safe has houses.
clearly not the rubble once was houses in gaza town
scarlet gives full money back guarantee or free blow jobs if you lose any cash monies in this talmudick tel aviv ponzi scheme.
blow jobs
johanssson blow jobs
lacto bacteria fermentation drinks is super healthy and costs pennies.
unless your a rabbi or a satanist or both and enjoy raping the people of palestine best to avoid this shit stain of a company
Would have been a success, if they took EBT cards over the phone/internet for orders.
I bought the sodastream some time back. a few reasons.
1. most american sodas are made with corn syrup. you can look up and see how bad it is for you. or look around you and see the land whales guzzling their 64 ounce slyrpiees.
2. I used to buy a couple cases of san pelligrino per month at costco. at a decent price. I like the carbonated water.
drink it plain or add fruit juice, lemon or lime juice. I dont drink the fruit of the vine much anymore and this fills the need, whatever that might be, to have a drink other than plain ole tap water or dysani with benzene in it.
3. using it daily, a bottle of co2 costs about $30 bucks at bed bath and beyond. lasts a couple of months.
4. way easier than lugging around cases of water, and probably (god, I hate to say this) enviromentally better with less trash.
5. you can also buy, on amazon, a book for making your own syrups. for about 14.00. http://www.amazon.com/Homemade-Soda-Sparkling-Carbonated-Concoctions/dp/...
I made a few of the syrups and they are easy and you have the satisfaction of making it as organic as you like and can afford. organic vanilla beans are pricey.
6. or go to world market and buy torani syrups for about 7.00. made with sugar, not corn syrup.
7. you can, with care, refill the cannisters with dry ice and that works as well.
8. as in all things, its neither heaven nor hell, but thinking that makes it so.
9. Scarlett J is just plain hot.