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WGC: "Improving GDP Benefits Gold Demand"

Sprout Money's picture




 

gold china

Most people think that gold only acts as an insurance against volatile and nervous times on either the macro-economic front or the stock market in general. This conventional thinking is actually incorrect, and the World Gold Council was able to put some numbers on some wrong perceptions of the gold price.

The correlation between GDP growth and the consumption of gold might be closer than you think, as the WGC estimates that for every one percent increase in the GDP, the demand for gold to be used in for instance jewellery increases by 5%. This makes a lot of sense as an increased GDP indicates an increased wealth per capita and thus more purchasing power. As the first part of the disposable income is being spent on basic needs (food, housing,…), any increase in wealth allows for more income to be spent on so-called luxury goods.

This is a phenomenon which is very clearly visible in both India and China. However, there are some differences between both countries as in India there seems to be some kind of linear correlation whereas in China the increased demand for gold seems to be exponential. If the income per capita in India doubles from 40,000 rupee per capita to 80,000 rupee per capita, the gold demand increases by approximately 350%. In China, however, a doubled income per capita leads to a demand for gold which is approximately five times higher.

WGC - Gold Consumption

Source: World Gold Council

You might try to dismiss this correlation by stating that there’s a big difference between emerging market countries and more ‘mature’ economic super powers. That’s correct, as in the USA the correlation is 2.3, so there definitely is a very strong correlation between the GDP and the demand for gold, even in mature markets. As market analysts are expecting a GDP growth of 3% for 2015, the gold demand in the USA will actually increase by 7% and that’s not something which could easily be ignored. And you also can’t ignore the force of compounding. Should the GDP of the USA grow by 3% per year for the next 4 years, then the demand for gold will increase by 12.55%. To make this more tangible, by the end of 2017 the annual demand for gold will increase by in excess of 600,000 ounces. If you know that the actual contribution of recycled gold has been decreasing for five years now, the fear for a lower demand for gold is unrealistic.

Percentage Recycled Gold

Source: Brilliant Earth

A second argument is that gold doesn’t offer any returns in a high-yield environment. Whilst this is a generally accepted thesis, it’s an erroneous one. In a ‘normal’ interest rate environment between 0% and 4%, the volatility of the gold price decreases tremendously, and the case could be made that in a higher yield environment gold could be used as a balance for equity weight in a portfolio, as higher interest rates usually also indicate a higher risk for the debt holder.

Even though we don’t necessarily care about the economic demand for gold, we commend the World Council to publish some hard facts. We remain convinced about the fundamental value of gold in any portfolio, either as an investment or as a hedge. If you’d for instance look at the most recent developments at the Federal Reserve where the Quantitative Easing program will be stopped, the reaction in the gold price was actually quite muted. As the real selling only started 36 hours later during the Hong Kong trading time, we have the impression this selling pressure was unrelated to the decision of the Federal Reserve (which was widely anticipated anyway).

Even though these are shaky times for all precious metals investors, we continue to consider gold and silver related investments to be an excellent long-term hedge against volatility. And so should you!

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Wed, 11/05/2014 - 14:25 | 5415494 0b1knob
0b1knob's picture

The unexamined (and just plain wrong) premise of this article:  That the price of gold is somehow determined by supply and consumption.

Very little gold is consumed each year.   Gold used for jewelry and coinage is eventually recycled into the supply.   The amount of gold consumed by industrial use is trivial.

In the same way the supply of gold from mines is trivial compared to the amount of gold in storage.   Gold in storage could meet demand for centuries without any further mining.

Gold price is determined by investor pschology and inflationary expectations.   And for all the talk about hyperinflation, no one is buying what (gold) you are selling.

Why?  An article on that subject would be enlightening.

Wed, 11/05/2014 - 13:48 | 5415287 SocialismIsCancer
SocialismIsCancer's picture

Shiny lead is DEAD MONEY. You would be MUCH BETTER investing that money in yourself, eg income-earning skills/credentials.

Wed, 11/05/2014 - 13:26 | 5415207 the grateful un...
the grateful unemployed's picture

BUY GOLD and stick it in your BRITCHEZ

Wed, 11/05/2014 - 13:06 | 5415120 bitterwolf
bitterwolf's picture

goldbugs keep buying lower lows...constantly....matteress money is a safer bet

Wed, 11/05/2014 - 12:14 | 5414907 Chat_noir
Chat_noir's picture
Russian Ruble Plunges To New Record Low As Central Bank Hints At Gold Sales
Wed, 11/05/2014 - 12:39 | 5415000 El Hosel
El Hosel's picture

 LOL, Demand... The other relic, all your prices are subject to my rigged markets. Wake up and smell the lack of price dscovery, for fuks sake man.

Wed, 11/05/2014 - 12:15 | 5414903 Chat_noir
Chat_noir's picture

who's selling gold ?

those who bought at 1900$ 1800$ 1700$ 1600$ 1500$ 1400$ 1300$ , at the wrong price , wrong moment

no theres not only the hyperleveraged ZH readers cum speculators...

we've found another much bigger one here

http://www.zerohedge.com/news/2014-11-05/russian-ruble-plunges-new-recor...

TIMBER !!!!!!!!!!!!

Wed, 11/05/2014 - 11:21 | 5414621 Smiddywesson
Smiddywesson's picture

Mr. Gold, meet Mr. Monkey.

Mr. Monkey, meet Mr. Hammer.

 

Wed, 11/05/2014 - 10:29 | 5414394 Kina
Kina's picture

There is no 'market' at the moment....forces being swallowed up by massive massive short selling by TPTB. Cant be helped....they have their reasons....which I would love to know.

 

If TPTB really hate gold this much.........

Wed, 11/05/2014 - 15:17 | 5415766 messymerry
messymerry's picture

TPTB are in survival mode.  They are trying to save their sorry asses from the teeming masses.  They know this ponzi scheme of musical chairs must come to an end and they need to be well hidden to survive the collapse.  They are all scurrying for cover while the unwashed are distracted by the bread, circuses, dogs and ponies, etc.  A great many of them are headed south of the equator.  Hunting them down and prosecuting them is going to be the main entertainment in the "post apocalyptic" world. 

Hunker down, stay alive, and get ready for the show...

;-D

Wed, 11/05/2014 - 10:29 | 5414391 Kina
Kina's picture

Gold is relevant.

How much so we will discover in the not too distant future.

Wed, 11/05/2014 - 11:14 | 5414591 p00k1e
p00k1e's picture

‘not too distant future’

Can you be a little more quantifiable.  Some gold bugs will cite a 5,000 year track record for gold.

With 5,000 years in mind, 500 years could be considered, ‘not to distant’. 

Wed, 11/05/2014 - 10:17 | 5414334 Ewtman
Ewtman's picture

I don't suppose demand for gold necessarily means the price will rise, but that I think that was supposed to be the implication. Gold is in a medium-term bear market and has quite a ways to go before the decline in prices abates. I don't get the correlations above but EWT has been the best way to keep track of it in my opinion...

 

http://www.globaldeflationnews.com/a-great-model-to-understand-golds-pri...

 

Wed, 11/05/2014 - 09:33 | 5414149 tc06rtw
tc06rtw's picture

 

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