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From "Black Friday" To "Black Five-Day"

Tyler Durden's picture




 

In an effort to create a "calming effect across the store," the world's biggest retailer Walmart has decided to abandon the chaotic one-day-only "Black Friday" sales model and will instead, as WSJ reports, offer its best deals on television sets, toys and other gifts over a five-day period beginning in the last week of November into early December. As more and more firms open earlier and earlier on Thanksgiving Day itself, by spreading out the 'deals' from Thursday to Monday, Walmart is hoping to avoid the sometimes-violent scuffles that have come during Black Friday.

 

As WSJ reports,

Wal-Mart is abandoning the frenzied one-day-only “Black Friday” sales model used to jump-start the annual holiday-shopping season.

 

The world’s biggest retailer instead will offer its best deals on television sets, toys and other gifts over a five-day period beginning in the last week of November into early December. Wal-Mart also will have some of its deepest discounts online to better cater to shoppers who have grown accustomed to quick home delivery and the ability to check real-time prices on their mobile phones.

 

“It used to be called Black Friday, then it became Thursday, now it’s a week long,” said Wal-Mart U.S. chief merchant Duncan Mac Naughton. “Maybe we should just call it November.”

 

Mr. Mac Naughton said Wal-Mart is trying to cater to the changing tastes of shoppers who no longer find it appealing to camp out in the middle of the night in hopes of snagging a steal.

 

...

 

The change at Wal-Mart follows similar moves by competitors to stretch out the shopping festivities. Black Friday deals had already started to encroach on Thanksgiving dinner and spill across the entire weekend.

 

...

 

Retailers also are working to avoid the sometimes-violent scuffles that have come during Black Friday so-called door-buster sales. Wal-Mart upgraded its holiday crowd-control measures after a worker was trampled to death by shoppers in 2008 at a store in Valley Stream, N.Y.

 

Spreading out the deals and assuring customers that they won’t have to stand in line for a product that might not be available produces a “calming effect across the store,” Mr. Mac Naughton said.

 

...

 

Wal-Mart will report results for the latest quarter on Thursday.

 

In August, the company cut its earnings forecast for the year, citing sluggish consumer spending, increased health-care expenses and greater investments in its e-commerce operations.

*  *  *

Of course, one wonders how much demand is dragged forward from later-holiday-spending as the 'Black Friday' meme once again is played out in front of American's greedy eyes... especially with yet another year of stagnating incomes, lower quality jobs, and rising prices (oh apart from Gas, which means everyone is flush!)

 

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Wed, 11/12/2014 - 15:15 | 5441158 12ToothAssassin
12ToothAssassin's picture

Cant wait to watch the YouTubes of these idiots beating each other for cheap chinese crap

Wed, 11/12/2014 - 15:20 | 5441187 Dr. Richard Head
Dr. Richard Head's picture

Indeed.  It is my favorite popcorn munching event of the year.

Wed, 11/12/2014 - 15:21 | 5441191 12ToothAssassin
12ToothAssassin's picture

Hey wait a minute! Isnt BLACK friday RAYCISSS?

Wed, 11/12/2014 - 15:25 | 5441204 Headbanger
Headbanger's picture

The stampedes will either be worse than ever this year or none at all

Cause the sheeple  don't have much  money to spend on Chinese crap anymoar!

Wed, 11/12/2014 - 15:32 | 5441212 TruthInSunshine
TruthInSunshine's picture

FFS, it's that time of year again.

I need to take a month long vacation to the Himalayas to wash the stank of society off my aura this time of year.

Wed, 11/12/2014 - 15:41 | 5441268 Skateboarder
Skateboarder's picture

Black Frigay, cuz it's pretty gay to be pimpin Thankgiving in October and Christmas in November. The local mall already has its Christmas tree ready to roll. Not on yet...

Wed, 11/12/2014 - 16:01 | 5441348 The_Dude
The_Dude's picture

I think they have just come to the realization that Black Friday falls at the end of the month when their primary customer (FSA) does not have any cash on their EBT left.  They are now stretching it into the beginning of the month (Dec) to vacuuum up as many of the EBT dollars as possible...

Wed, 11/12/2014 - 16:13 | 5441378 Manthong
Manthong's picture

What we really need to fix this economy are Easter spring decorations and fashions before Halloween.

Bunny blood dripping from the jowls of emaciated green Zombie ghouls.. spewed all over white lace and pink chiffon..  

What could be more American?

 

Wed, 11/12/2014 - 16:30 | 5441475 pods
pods's picture

That is what Amerikans need more of, junk.

Coming from a land where offsite storage is a huge business.

Got too much stuff?  Here, store it here. Can't pay the bill? Make a TV show out of it!

Fucking doomed we are.

pods

Wed, 11/12/2014 - 17:19 | 5441662 Son of Loki
Son of Loki's picture

Barry's issuing an executive order to chaneg the name to, "Diverse Friday."

Wed, 11/12/2014 - 15:29 | 5441218 The9thDoctor
The9thDoctor's picture

I find it funny that the jobs pay so little nowadays that people are willing to camp out to save $100 on a television.

Wed, 11/12/2014 - 15:33 | 5441232 thatthingcanfly
thatthingcanfly's picture

And what in the world would anyone want with a television anyway?

Wed, 11/12/2014 - 15:40 | 5441259 TruthInSunshine
TruthInSunshine's picture

Keeping up with stank ass Kim Kardashian in HDTV 1080p.

Wed, 11/12/2014 - 16:08 | 5441372 ILLILLILLI
ILLILLILLI's picture

Better be a widescreen...

Wed, 11/12/2014 - 16:10 | 5441392 The9thDoctor
The9thDoctor's picture

Super Bowl is coming up soon too.  Praise the Lord and pass the remote!  Tebow is [their] savior!

 

Wed, 11/12/2014 - 16:40 | 5441494 10mm
10mm's picture

Your right.  And I expect robbery and thefts tomake up the difference. 

Wed, 11/12/2014 - 17:37 | 5441715 Miffed Microbio...
Miffed Microbiologist's picture

It's hard to tell the difference between these events and cattle in a real stampede due to the sizes of individuals involved. The best way I can discern the difference is cattle, wisely, don't get in a lather over TVs or shiny baubles.

Sometimes I find the strangest solace just staring at amoeba under the microscope. Maybe it's just an appreciation of their intelligence.

Miffed

Wed, 11/12/2014 - 15:36 | 5441243 Groundhog Day
Groundhog Day's picture

It's the most wonderful time of the year

Wed, 11/12/2014 - 15:20 | 5441184 Farmer Joe in B...
Farmer Joe in Brooklyn's picture

Five days of watching youtube clips of morons fighting....!! 

Now we just need to release some hungry lions into the mix.  Let me get my popcorn....

Wed, 11/12/2014 - 15:20 | 5441186 OW My Balls
OW My Balls's picture

In other news... Climbing for Dollars [...will be RIGHT BACK]

 

http://www.youtube.com/watch?v=ntz0_besT04

Wed, 11/12/2014 - 17:35 | 5441710 edifice
edifice's picture

Right after "Captain Freedom's Workout". Can't miss it!

Wed, 11/12/2014 - 15:20 | 5441189 yrad
yrad's picture

Flat Screens Bitchez!

Wed, 11/12/2014 - 15:26 | 5441215 OW My Balls
OW My Balls's picture

curved is the new flat

Wed, 11/12/2014 - 15:25 | 5441203 OldPhart
OldPhart's picture

Won't this just mean longer lines at Target?

Wed, 11/12/2014 - 15:26 | 5441206 ebworthen
ebworthen's picture

Wal-Mart has entered the "suck-the-blood-out" phase that Sears is at the end of.

With Sam Walton gone and his kids letting the MBA's run things the deals and the customer service are worse and worser.

No open registers with real people, and the few that are with long lines and longer waits.  "Self-service" registers abound, but why would I scan and bag my own purchases without a 10% discount for doing so?

Besides feeling like I'm in a cattle gate for the slaughter house those things are a pain in the ass to use.

Wal-Mart forgetting that people will pay more for SERVICE and to avoid an awful experience.

Wed, 11/12/2014 - 15:38 | 5441257 The9thDoctor
The9thDoctor's picture

The self checkouts at Walmart have more humanity to them then some of the joke employees they hire.

But then again, what type of talent is willing to work for $8.50 an hour?

Wed, 11/12/2014 - 17:43 | 5441726 edifice
edifice's picture

I always get a kick out of the experience, when I checkout at one that's Really Loud.

"WELCOME!! PLEASE SCAN YOUR FIRST ITEM!!"

*BOOP*

"DON'T FORGET YOUR CHANGE, MORON!!"

Wed, 11/12/2014 - 15:25 | 5441208 Bell's 2 hearted
Bell's 2 hearted's picture

"Of course, one wonders how much demand is dragged forward from later-holiday-spending as the 'Black Friday' meme once again is played out in front of American's greedy eyes..."

 

every year ... demand is pulled further forward ... need to move christmas up about 3 weeks ...

Wed, 11/12/2014 - 15:27 | 5441214 Lendo
Lendo's picture

I'll be at home recovering from a hangover and staying warm.  

I already did my Christmas shopping and I'm happy to say that a majority was spent at a local business, not Walmart.

Wed, 11/12/2014 - 16:42 | 5441544 NotApplicable
NotApplicable's picture

Lap-dances for everyone!

Wed, 11/12/2014 - 17:34 | 5441708 Lendo
Lendo's picture

LOL

I have this awesome gastropub near my house and they do it right; craft beer, grass fed burgers, no televisions, awesome people.

So this year I'm giving out $100 gift cards to this awesome establishment. 

Wed, 11/12/2014 - 17:43 | 5441740 Miffed Microbio...
Miffed Microbiologist's picture

No TVs?! Omg, I don't believe it. One of the reasons we rarely go out anymore. Can't stand the blaring TVs pointed in all directions in 1984 fashion. I hope they stay in business and thank you for supporting them. We only go to locally owned establishments and they are hurting in this environment. They simply don't have the purchasing power of the large mega chains.

Miffed

Wed, 11/12/2014 - 15:32 | 5441227 Bell's 2 hearted
Bell's 2 hearted's picture

fwiw, NRF calling for +4.1% gain in holiday sales ... i would bet my last dollar that will be a "miss" ... not that anyone would know (until much later) ... funny how the last 2 years Black Friday (and thursday last) has been good ... and all the pumpers late friday / early saturday shows telling us how great things are ... then sat/sun were busts ... and everything goes quiet for a while (i think there is a small biz saturday or something in december ... big whoop)

 

https://nrf.com/news/unwrapping-the-nrf-holiday-sales-forecast

Wed, 11/12/2014 - 15:38 | 5441252 Bell's 2 hearted
Bell's 2 hearted's picture

Target doing so well it is closing 11 stores by february ... and extending price matching:

 

For the third year, Target is extending the timeframe of its Price Match Policy for the holiday season beyond the typical seven day window. If a guest purchases a qualifying item at Target between Nov. 1 and Dec. 24 and then finds it for less at Target.com, a local competitor’s printed ad or at select online retailers, Target will match that price. 

 

http://pressroom.target.com/news/target-unveils-plans-for-holiday-2014

Wed, 11/12/2014 - 15:54 | 5441323 The9thDoctor
The9thDoctor's picture

I have no idea why Target is still around.

They're overpriced.  Most of the merchandise they sell is broken because their stocking teams throw the stuff around.  They have a rent-a-cop in a fancy outfit at the entrance staring you down like everyone there is a shoplifter.  They have more security cameras on the ceiling than they do fluorescent lights.  The workers get paid minimum wage and come and go every month.  The employees have no training whatsoever and can't answer any questions. "I'm new." or "I don't know" is the usual response. Then the manager comes out, and she is new too and doesn't know anything.

I just don't get how that place functions.  At least Walmart is cheap, and I can put up with their crap on that aspect alone, but if I pay premium pricing, I better get better service and that's why Target fails.

Wed, 11/12/2014 - 16:09 | 5441383 insanelysane
insanelysane's picture

Target is for shoppers that don't have a concealed carry license.

Wed, 11/12/2014 - 15:44 | 5441280 Gort
Gort's picture

Five days of fat asses fighting over Chinese crap.  Time to go long mobility scooter manufacturers.

 

Wed, 11/12/2014 - 16:45 | 5441550 NotApplicable
NotApplicable's picture

I'm guessing those cash-cows are privately owned businesses.

Wed, 11/12/2014 - 15:47 | 5441297 ReligiousAtheist1
ReligiousAtheist1's picture

I look forward to videos of the buffonery unfolding

Wed, 11/12/2014 - 15:50 | 5441304 lizzy36
lizzy36's picture

5 days of "people of WMT" assaulting one another to get the cheapest crap ever. Hopefully there will be fatalities.

Wed, 11/12/2014 - 16:01 | 5441352 annabelleballow
annabelleballow's picture

Aren't most Wal-Mart's open 24/7?

Wed, 11/12/2014 - 16:02 | 5441353 annabelleballow
annabelleballow's picture

Aren't most Wal-Mart's open 24/7?

Wed, 11/12/2014 - 16:07 | 5441374 Millivanilli
Millivanilli's picture

I wonder when Zerohedge will tell people they got punked by ebola.

https://www.youtube.com/watch?v=Yk-k2NUbTOk

Wed, 11/12/2014 - 16:16 | 5441419 dobermangang
dobermangang's picture

Black Friday(Thursday) Ads are starting to come out.  

http://bfads.net/

http://www.theblackfriday.com/

I'm not seeing the great bargains like you got 10 or even 5 years ago.  The stores can't afford too many loss leaders now.  It's much better to shop online anyways.  You save gas, time and avoid the crowds.  If you buy online, sign up and use Ebates.com.  http://www.ebates.com/    You get a certain percentage of money back on the stuff you buy when you use that free service.  Remember to buy only what you really need.  It's a depression out there.  And things are gonna get worse.

Wed, 11/12/2014 - 16:29 | 5441470 Dre4dwolf
Dre4dwolf's picture

YOU KNOW

If I was an online store.

I would just make my books a matter of private record/proprietary.

and record/reconcile the entire years sales on Black Friday.

 

So on the books it would just look like you did not sell one damned thing until Black Friday.

Then when you get audited, just do what banks do when they want to avoid revealing their fraud.... "Our books are proprietary knowledge and a Trade Secret", talk to our lawyer, who will probably ignore you for 3 years.

Wed, 11/12/2014 - 17:12 | 5441641 NoWayJose
NoWayJose's picture

The problem is that the retailers usually only 'stock' a few of these door-busters -- or they only offer to sell them for a very limited time period.  I don't think that will change -- I suspect two things will happen:

1.  Any retailer NOT having door busters will find that customers are going to the other stores.

2.  Rather than a massive number of door busters all at once, I suspect Walmart thinks it can 'spread them out' such that customers will want to 'bust' themselves over an entire 5 days -- grabbing a TV on Thursday at 10:00PM, then a coffee pot on Friday at 3:00 PM, then a coat on Saturday at 8:00 AM.  Thus the busters will only crash the door when they need one of these items, and not join the other single item busters trying to get in at one specific hour.

Wed, 11/12/2014 - 17:26 | 5441685 zipit
zipit's picture

In the first paragraph of this blog post, the words "violent scuffles" should link to a suitable YouTube video compliation.

Thu, 11/13/2014 - 01:02 | 5443055 SocialismIsCancer
SocialismIsCancer's picture

Yet more evidence of how degenerate American society is. It deserves the ruin that it is racing to.

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