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Not So "Fab": From $1 Billion Valuation To $15 Million In A Year

Tyler Durden's picture




 

As we warned earlier, it appears the tech-startup bubble is bursting - very quietly behind the scenes. Today we get another confirmation that this dot-com 2.0 explosion of speculative surreality has peaked. Once Silicon Valley darling, Fab - started out as a dating site for the gay community and then relaunched as a flash sale site for home decor - raised $150 million just over a year ago (at a $1 billion valuation), but as TechCrunch reports today, multiple sources have confirmed that Fab is in talks to sell to PCH International for $15 million in a half cash and half stock deal. Pets.com?

 

 

June 2013...

 

And today...

As TechCrunch reports,

Multiple sources have confirmed that Fab is in talks to sell to PCH International for $15 million in a half cash and half stock deal.

 

...

 

Fab was once a Silicon Valley darling. The likely purchase price is a paltry one, compared to the $150 million it raised (at a $1 billion valuation) just over a year ago. Goldberg admitted the company was burning through $14 million a month before a massive round of layoffs in June.

 

...

 

Fab has seen some drastic changes in its 3 years of operation. It started out as a dating site for the gay community and then relaunched as a flash sale site for home decor. Fab announced just six months after the pivot that it had grown its membership to 2 million, with sales averaging $1.5 million a week.

 

A source close to the company tells us no one really works at Fab anymore. Although one could argue that technically most of what Fab was has been rolled into Goldberg’s new venture. He’s now shifted all focus to Hem and has moved to Berlin to manage everything there. Goldberg maintains his CEO title in both Fab and Hem at this time.

*  *  *

Here are the funding rounds...

 

And here are the buried investors...

 

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Fri, 11/21/2014 - 16:28 | 5474824 Id fight Gandhi
Id fight Gandhi's picture

It's a homosexual dating site that turned into a furniture business. Do I have that right?

Fri, 11/21/2014 - 16:32 | 5474853 exi1ed0ne
exi1ed0ne's picture

Yeah, I thought Ikea already was the market leader in that space.

Fri, 11/21/2014 - 18:24 | 5475185 walküre
walküre's picture

The funds who bought this POS only lost their client's money. Some of these fund managers are not discerning and will buy anything as long as they're incentified well enough to sell it to the investors. In other words, a good fund manager will pitch anything to the boards and the investors for the right price.

Not sure how "fab" pulled this off but they clearly had a lot of fund managers by the balls, maybe literally. Yuck.

Fri, 11/21/2014 - 18:25 | 5475186 walküre
walküre's picture

dupe

Fri, 11/21/2014 - 22:51 | 5475849 AlaricBalth
AlaricBalth's picture

I see many dupes from that list of VC's.

Fri, 11/21/2014 - 16:34 | 5474857 Agent P
Agent P's picture

Didn't JCP try the same thing only in reverse order? 

Fri, 11/21/2014 - 19:07 | 5475302 Make_Mine_A_Double
Make_Mine_A_Double's picture

Just the name FAB is worth a billion dollars.

(Said with Daffy Duck lisp)

Fri, 11/21/2014 - 16:34 | 5474860 pods
pods's picture

Not just furniture, FABulous furniture.  Think IKEA that makes "it" move.

pods

Fri, 11/21/2014 - 17:05 | 5474970 Bangin7GramRocks
Bangin7GramRocks's picture

Startups are soooo gay!

Fri, 11/21/2014 - 17:54 | 5475103 Pure Evil
Pure Evil's picture

I'm getting a flaming woody just thinking about it.

Fri, 11/21/2014 - 18:19 | 5475169 oklaboy
oklaboy's picture

so instead of a " pump and dump" it's a "pump, pump, pump"

Fri, 11/21/2014 - 16:31 | 5474837 DollarMenu
DollarMenu's picture

And, the CEO has left the country...

Fri, 11/21/2014 - 16:33 | 5474854 Divided States ...
Divided States of America's picture

Dual citizenship comes in so handy for most criminals.

Fri, 11/21/2014 - 16:30 | 5474838 Agent P
Agent P's picture

 It started out as a dating site for the gay community and then relaunched as a flash sale site for home decor.

Gay dating AND home decor?  Somebody pinch me! 

Fri, 11/21/2014 - 16:44 | 5474903 dogfish
dogfish's picture

They have wood.

Fri, 11/21/2014 - 16:51 | 5474927 MrSteve
MrSteve's picture

Yoda says " They wood, have."

Fri, 11/21/2014 - 17:05 | 5474971 Tim Knight from...
Tim Knight from Slope of Hope's picture

(??) It would be, "Wood, they have." C'mon. Get it right.

Fri, 11/21/2014 - 17:57 | 5475107 Pure Evil
Pure Evil's picture

I'm sportin' wood here, and its on sale!

Fri, 11/21/2014 - 18:11 | 5475148 MrSteve
MrSteve's picture

Corrected, I am....

       ... Thanx, got the syntax right now

Fri, 11/21/2014 - 17:15 | 5474983 ebworthen
ebworthen's picture

Tech bubble 2.0 for the Millenials, who were watching "Dora the Explorer" and "Malcolm in the Middle" while Mom and Dad sunk their college fund into Pets.com and WorldCom stock.  Pinch me too, because here it comes again.

Let the good times roll (while they last):  http://www.youtube.com/watch?v=7BDBzgHXf64

Sat, 11/22/2014 - 01:52 | 5476185 Buster Cherry
Buster Cherry's picture

queer eye for the straight guy...

Fri, 11/21/2014 - 16:32 | 5474840 Ancona
Ancona's picture

You just can't make this shit up. A billion dollars? I am in the wrong fucking business man.

Fri, 11/21/2014 - 16:37 | 5474871 aVileRat
aVileRat's picture

Its cool, you are near a toptick when you start having those thoughts.

 

Fri, 11/21/2014 - 16:31 | 5474843 Jonathan Equine...
Jonathan Equine Phallus's picture

Snapchat!!

Fri, 11/21/2014 - 21:27 | 5475654 RyeWhiskey
RyeWhiskey's picture

Uber!

Fri, 11/21/2014 - 16:32 | 5474846 Four chan
Four chan's picture

never heard of ya, heres 20 bucks go clean yourself up. 

Fri, 11/21/2014 - 16:32 | 5474847 Seasmoke
Seasmoke's picture

Careful looking underneath those cushions !!!

Fri, 11/21/2014 - 16:32 | 5474850 tommylicious
tommylicious's picture

does this have anything to do with that Fabreez guy from Goldman?

Fri, 11/21/2014 - 16:32 | 5474851 pods
pods's picture

Oh no, what are they using inside that sock puppet mascot?

pods

Fri, 11/21/2014 - 16:39 | 5474852 Seasmoke
Seasmoke's picture

Just went to Fab. First time ever. Unreal that some idiots are going to still pay $15 million !!

Fri, 11/21/2014 - 16:46 | 5474908 NotApplicable
NotApplicable's picture

Well, if people are stupid enough to pay those kind of "sale" prices...

Fri, 11/21/2014 - 17:51 | 5475093 SeattleBruce
SeattleBruce's picture

Your visit just helped their 'unique vistors/click' stats...now they're "worth" $15,000,010!  Perhaps they should also sell fudge packs?

Fri, 11/21/2014 - 16:34 | 5474865 George Soros
George Soros's picture

Bullish!

Fri, 11/21/2014 - 16:34 | 5474866 buzzsaw99
buzzsaw99's picture

See the little faggot with the earring and the makeup

Yeah buddy that's his own hair

That little faggot got his own jet airplane

That little faggot he's a millionaire...

[/money for nothing]

Fri, 11/21/2014 - 16:56 | 5474939 Agent P
Agent P's picture

Running faggot, running free.

See the faggot, he fed a puppy.

Running faggot, running free....

[/Kids in the Hall]

http://www.youtube.com/watch?v=b-TtfMLGnok


Fri, 11/21/2014 - 16:39 | 5474872 pragmatic hobo
pragmatic hobo's picture

gay dating web-site? ... sounds like a perfect acquisition target for AAPL ...

Fri, 11/21/2014 - 17:20 | 5475016 Vampyroteuthis ...
Vampyroteuthis infernalis's picture

Cook has trouble dating in San Fran area? No!

Fri, 11/21/2014 - 16:40 | 5474873 Seize Mars
Seize Mars's picture

Goldberg got his financing because of his club membership, not because the business model was real.

Fri, 11/21/2014 - 17:12 | 5474991 disabledvet
disabledvet's picture

Now flee to Germany!

I am a Jelly Donut!

Fri, 11/21/2014 - 20:45 | 5475580 Bangalore Equit...
Bangalore Equity Trader's picture

Listen Zero's.

It was a sound idea. The ultimate membership bait-and-switch.

But the bait and switch was pulled on the investors, Goldberg Style.

Fri, 11/21/2014 - 16:40 | 5474875 Kilgore Trout
Kilgore Trout's picture

If you're as old as I am, you may be singing a jingle about "Lemon Freshened Borax" by now.

Fri, 11/21/2014 - 16:43 | 5474884 astoriajoe
astoriajoe's picture

75% off on beard warmers too!

Fri, 11/21/2014 - 16:44 | 5474891 orangegeek
orangegeek's picture

etoys

Fri, 11/21/2014 - 16:44 | 5474893 starman
starman's picture

Snach chat?

Fri, 11/21/2014 - 17:06 | 5474973 InflammatoryResponse
InflammatoryResponse's picture

don't be silly, that's on the HETERO dating site.

 

Fri, 11/21/2014 - 16:47 | 5474911 anachronism
anachronism's picture

The more open homosexuality becomes "normal" and "mainstream", the less cache and allure such venues will have for  their "target" audience.

Fri, 11/21/2014 - 18:06 | 5475133 WillyGroper
WillyGroper's picture

Gotta female friend that thinks Cook's coming out was great. Reasoning: if it saves one kid from suicide.

So I get the email of a steroided up shemale who's tittypecs could give you a concussion & at the end of it said, I gave her your number. 

I just don't get people anymore. Apparently it was not amusing.

Fri, 11/21/2014 - 16:47 | 5474912 anachronism
anachronism's picture

The more open homosexuality becomes "normal" and "mainstream", the less cache and allure such venues will have for  their "target" audience.

Fri, 11/21/2014 - 16:51 | 5474924 BiteMeBO
BiteMeBO's picture

My business is marketing product to ecommerce sites - primarily flash sale sites like Fab.  Yes, shit we don't need.  I'm not defending the industry but this is old news.  Fab died a year ago.  All of these entities (Groupon, One Kings Lane, Living Social, etc.) are very new businesses all <10 yrs. old.  Overall, they are all very popular and generate incredible sales considering they didn't exist a few years ago.  That said, they are not yet making $$ and still trying to figure out the optimum model during rapid sales growth.  There will be failures and consolidation while the industry attempts to find its footing and potential profitability.  Some will survive and others will die.  Kind of like Ferguson.

Just my two cents from someone in the industry.   

Fri, 11/21/2014 - 17:56 | 5475104 SeattleBruce
SeattleBruce's picture

"while the industry attempts to find its footing"

What industry?

Fri, 11/21/2014 - 18:24 | 5475180 BiteMeBO
BiteMeBO's picture

How about 'segment'?  It does exist.  Call it dog shit if you want.    

Sat, 11/22/2014 - 15:47 | 5477231 Clycntct
Clycntct's picture

" find its footing"

Sounds like europe has better footing eh!

Fri, 11/21/2014 - 16:53 | 5474936 Jonathan Equine...
Jonathan Equine Phallus's picture

I mean, not everyone can be a tech maven or even keep up with the chatter - but anyone taken in by these assholes deserves to lose their shirt.

 

I mean - for fuck's sake...  it's like The Onion met Seinfeld met Vidal Sassoon up in that muthafucka

Fri, 11/21/2014 - 16:55 | 5474942 Jonathan Equine...
Jonathan Equine Phallus's picture

You used to be a CEO?  That's great.

Now go home and get your fuckin' shinebox!

Fri, 11/21/2014 - 17:08 | 5474977 Spectre
Spectre's picture

It's either Gays or Negroes, always in the news whining about something, 

I'm sick of all of these asshats

Fri, 11/21/2014 - 17:17 | 5475007 Fuku Ben
Fuku Ben's picture

Pets.com?

You mean like the famous sock puppet with a hand up its ass?

Fri, 11/21/2014 - 17:18 | 5475010 theyjustcantstop
theyjustcantstop's picture

this is like fishing with no bait, and catching fish with every cast.

a spokesperson from fab confirmed it's valuation at $1b, i didn't know that, i'd have put my lifes savings into it, good thing i never heard of fab.

there's got to be trillions in(taxable short-term capital gains), out there to be hoping fab turns out to be google.

i guess people can be fooled, if you get your news from msm, you might actually think the lgbt community is composed of 20% of americans, not the actual, 2%-3%, you might invest.

on investments like this do you have to prove to the irs that these capital-gain loses, and not just donations to friends?

 

Fri, 11/21/2014 - 17:36 | 5475061 zipit
zipit's picture

The immense greed of Silicon Valley will never change.  Each cycle they throw money at the next Pets.com.  Fab is the new poster boy (a twink, in this case).

Fri, 11/21/2014 - 17:52 | 5475088 Yen Cross
Yen Cross's picture

    I bet they'll have an extensive collection of Bear Rugs for sale on Black Friday.

  At least I got a good list of VC firms to peddle my shit to after the circus ends.

Fri, 11/21/2014 - 18:08 | 5475142 WillyGroper
WillyGroper's picture

Prolly bare rugs too.

Fri, 11/21/2014 - 18:00 | 5475117 shovelhead
shovelhead's picture

Let me guess...

They sell upside down barstools for group seating?

Leather chairs with vibrating attachments?

'Crisco friendly' polypropylene rugs?

Fri, 11/21/2014 - 19:00 | 5475276 Semi-employed W...
Semi-employed White Guy's picture

I'm starting a new Twitter, but it's for pole smokers only.   That should be good for a TEN billion dollar valuation!

Fri, 11/21/2014 - 19:10 | 5475306 SweetDoug
SweetDoug's picture

'

'

'

'

Smells like 2001 all over again.

Nortel, that Pet.com thing, and gawd knows how many others.

I thought I was a stock picker, a real wheeler-dealer, just letting my mutual funds go up.

Boy, did I get my ass handed to me in 2002.

I watch a fellow at work, 32 years old, same age as I was in the early 00's. He's gonna retire by 40 he tells me. uh-huh…

I noticed with great interest, during the great downturn in October, he was about one or two more days of losses away from cashing in his mutuals.

When the market suddenly ripped, I asked him why it happened? (I knew the Bullard statement's impact from reading ZH. He did not.)

"I don't care! It's just going higher!"

 

Prepare for impact. Buckle up.

 

My take away? All the schlubs still left in the market (aside from the algos and HFTs) are one 10-15% downturn away from getting out, if that.

I suspect a lot of people got out in October, too.

 

 

•?•
V-V

Fri, 11/21/2014 - 21:25 | 5475648 RyeWhiskey
RyeWhiskey's picture

Uber !

Fri, 11/21/2014 - 22:42 | 5475828 Grinder74
Grinder74's picture

"It started out as a dating site for the gay community"

How come sad or depressed communities don't get dating sites? Only the happy joyous ones?

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