For CNBC, 2014 Was The Worst. Year. Ever.

Tyler Durden's picture

Another year of putting lipstick on the zombie known as the global economy, kept walking only thanks to $11 trillion in liquidity injections by the world's central banks and tens of trillions of new Chinese credit created out of thin air and promptly misallocated and embezzled, and the results are in. The bottom line: according to Nielsen, is that despite the S&P recording a whopping 53 all time highs, and the Dow rising over 18,000, the channel that was once must watch financial TV for mom and pop, and has since devolved into endless cheerleading of failed policies and rigged markets, namely CNBC, just suffered its worst year in, well, ever.

But don't worry: the "retail investor" who has now fully given up on the "market", will surely be back this year, and with it CNBC's ratings.

In the meantime, here are the facts:

  • CNBC's Total Business Day segment (M-F 9:30a-5p), just delivered its lowest rated year since 1995 with P2+ and delivered its lowest rated year ever since 1992 with the 25-54 demographic

Program Highlights 2014

  • Squawk Box delivered its lowest rated year ever with both total viewers and the 25-54 demo
  • Squawk on the Street delivered its lowest rated year ever with both total viewers and the 25-54 demo
  • Fast Money/Halftime Report delivered its lowest rated year ever with both total viewers and the 25-54 demo
  • Power Lunch delivered its lowest rated year ever with both total viewers and the 25-54 demo
  • Street Signs delivered its lowest rated year ever with both total viewers and the 25-54 demo
  • Closing Bell (3p-5p) delivered  its lowest rated year ever with both total viewers and the 25-54 demo
  • Fast Money delivered its lowest rated year ever with total viewers and its 2nd lowest rated year ever with the 25-54 demo (lowest rated year ever is 2013)
  • Mad Money delivered its 2nd lowest rated year ever with total viewers (lowest rated year is 2013) and its lowest rated year ever with the 25-54 demo

Finally, one wonders if without the Fed and other central banks, the real S&P500 wouldn't look like the chart of CNBC's Nielsen ratings...

How ironic, then, that another market crash is precisely what CNBC needs to regain its audience before it slides into complete oblivion (by both viewers and advertisers).

Source: Nielsen

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Yen Cross's picture

 Well deserved!

Supernova Born's picture

Steve Lies-man, the face of fail.

So Close's picture

Maybe if they would let the folks they are interviewing whom actually know what they are doing (Meaning... they make money!) talk instead of constantly interupting or running over them......

toady's picture

Even the rubes know it's just BS. RAH RAH, etc.

I only tune in on the occasional down day. The relentless need to down play the market drop is actually kinda funny, in a manic-obsessive way.

And Cramer is just insane.

Yen Cross's picture

 I turn on CNBS just before I'm going to buy a new TV> long bricks!

J S Bach's picture

"For CNBC, 2014 Was The Worst. Year. Ever."

 

And that's some of the best news of 2014... for us.

kaiserhoff's picture

2015 will be a make or break year for media, retail, and commercial real estate.

I just wish I knew what will break when.

Gaius Frakkin' Baltar's picture

I wouldn't count on it. Lamestream media will simply become bailed out zombies like most of the rest of the USSA eCONomy.

Latina Lover's picture

When I want to learn, I turn to ZH. When I want to  watch lies, I turn to CNBS.

Ahoy Polloi's picture

And to think... Just one more celebrity ball licking poem from Art Cashin might have been enough to turn things around...

El Oregonian's picture

 

 

C = Cheerleaders I

N = Never will ever

B = Believe their

C = Content again.

I MISS KUDLOW's picture

do u see that double top.......it aint coming back,,,,,,good night moon

Save_America1st's picture

don't forget CNN is just as bad or worse.  CNN wouldn't even have a pulse of a rating point if they weren't on every TV in every airport across the land 24/7. 

johngaltfla's picture

If you want to watch CNBC but do not have it on your local cable lineup:

1. Get really, really drunk.

2. At 2:45 a.m. local time, turn on one of your local television channels.

3. Enjoy the infomercial.

Same thing as watching CNBC.

SickDollar's picture

Master Slave Manipulator

 

 

 

 

 

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Yes We Can. But Lets Not.'s picture

CNBC is propaganda-driven unfunny humor delivered by unappealing obnoxious stand-ups.  Bill Maher, for example, might be a good fit at CNBC.

Who wants to watch that shit?

willwork4food's picture

Well, that hot brunette is kind of fun to watch....

just sayin.

The9thDoctor's picture

Cable TV is dying or dead in general.

Just the other day on Drudge Report, there was an article about how "Reality" TV is pretty much a dead genre now.

More and more people are ditching cable and satelite and are signing up for Netflix, Hulu, or Amazon Video.

As for "news", TV is dead and everything is online.  Drudge Report is unstoppable.

Newspapers are obsolete.  Only old folks read those rags and think they are being informed.

It's the 2010s.  The days of ABC, SeeBS, NBC and PBS are long gone.  Now it's Youtube, Twitter, and blogs like Zero Hedge.

Keyser's picture

 

 

I would love to kick Joe Kernen and Andrew Ross Sorkin in the nuts, if they had any... Becky, meh, she's too stupid to know better...

Steve LIESman is a cock-sucking Fed acolyte that also fits in the above category... 

The rest of the Hitler Youth during the day doesn't have a clue... Especially that cunt Barry Sullivan... I hate to admit we attended the same university...

Then we have the clown of Wall Street, Jim Cramer... No comment is necessary...

The ONLY saving grace is Mandy and yes, I would kick her out of bed, ONLY because there is more room on the floor... 

Pull the plug NBC on ALL of your failed channels... Your stockholders demand no less...

 

 

nope-1004's picture

When I do that, my thumbs are one the outside of my hands, not the inside.

lol.

g'kar's picture

Inside or outside most of us take it in the backside. lol

Fun Facts's picture

"you can fool some of the people all of the time and those are the ones you want to concentrate on"

This describes the remaining CNBC audience

EscapingProgress's picture

CNBC needs another economic crisis.

SuperRay's picture

Some needs to bitch-slap joe kiernan (spelling?). What a total douche bag.

Lore's picture

You touch on an important point. For what I am about to say, I mean no offense to thoughtful American ZHers...

For me at least, CNBC personalities embody the rude, pompous, loud-mouthed, stereotypical "UGLY AMERICAN."  Listening to them shout past each other is like fingernails on a chalkboard.  BRAG BRAG BRAG, and BITCH BITCH BITCH.  My last trip overseas was particularly spoiled by their ignorant ilk.  They never shut up, never take polite hints, and equate volume with truthiness.  AND THEY LOOOOVE TO CRITICIZE. 

If CNBC wants to improve ratings, they should do something about that, but I think it's symptomatic of some broader cultural pathology.  

kliguy38's picture

forgetaboutit..........they are for propaganda only. They're bootlickers for the banksters AND they KNOW it.

Arnold's picture

A tv is like a room sized tablet.

Obsolete technology, except for Blu Ray screeners.

PC Load Letter's picture

Kernan is the worst of the CNBS clowns (even worse than Cramer and Lies-man). One of the most obnoxious people on TV.

TheMeatTrapper's picture

I've noticed on our local radio stations that outside of prime time, there are almost no "real" commercials being sold. It's all public service announcements. Smoky The Bear, little girls going to bed hungry, anti-bullying ads, etc. Sometimes they run 4 PSA's in a row without a single real paying commercial. 

When they do have commercials, it's either car dealerships bragging how they will finance anybody, pecker pills to make the wife happy, etc. Very little of anything of substance being advertised.

The9thDoctor's picture

I've noticed on our local radio stations that outside of prime time, there are almost no "real" commercials being sold.

Radio advertsing is useless because no one listens to terrestrial radio anymore.  Nowadays everything is streaming.

TheMeatTrapper's picture

I've noticed on our local radio stations that outside of prime time, there are almost no "real" commercials being sold. It's all public service announcements. Smoky The Bear, little girls going to bed hungry, anti-bullying ads, etc. Sometimes they run 4 PSA's in a row without a single real paying commercial. 

When they do have commercials, it's either car dealerships bragging how they will finance anybody, pecker pills to make the wife happy, etc. Very little of anything of substance being advertised.

A Nanny Moose's picture

Fuck the Communist News Bullshit Channel. Their demise creates space for thousands of other people who actually want to be journalists, rather than T&A Sock Puppets.

saveUSsavers's picture

"For CNBC... KERNEN was the worst, EVER ! "

boogerbently's picture

So, did they follow Maria to FOX, or, did Ina get a large uptick ?

DaddyO's picture

Well, I don't fall in this demographic and I don't watch and have never watched CNBS or any other financial news site.

My eyes got peeled open quite a number of years ago and it is pointless to spend valuable time on these portals of MSM BS.

FNB, CNN/Fortune or any other is a total waste of time once you realize the wheels are coming off.

My time is better spent ramping up my response to said wheels flying in four different directions.

Any rational, prudent citizen of the world is or should be doing the same...

DaddyO

algol_dog's picture

How obnoxious, talentless, waste of space is Joe Kernen? He makes 2 million a year for his wonderful insights and interviewing skills.

Yen Cross's picture

 Joe Korntooth makes $2mil a year? Thanks for the info.

MontgomeryScott's picture

There are times when David Icke actually looks, um, 'sentient'.

'We have 'capitalism", and we embrace it...' that blonde dronette looks good, but lacks any REAL emotions. After all, the drones she's playing against are really fucking stupid (and fat, and have short little thingies), so I guess i could forgive her for her lack of enthusiasm, I suppose.

I think PMSNBC should rebroadcast the segment where 'Mile-high Club' charter member Maria is down in the 'bullpen' after the crash, with 'the godfather' Henry Kissinger, who speaks to her about the 'global governance' thing and the need to 'seize the opportunity' (real 'never let a good crisis go to waste' stuff). I think she came about three times... (before she went on camera)... it corresponds with the 'spike' in viewership in the graph of this story, you know.

Alex Jones interviews David Icke:

https://www.youtube.com/watch?v=z0mCMfC8UmI

 

HardAssets's picture

Have no idea who Joe Kornhole is - having turned off t.v. a long time ago.

Its all mind numbing and IQ lowering bullsh_t

Debt-Is-Not-Money's picture

"...wonderful insights and interviewing skills."

Like his recent "interview" with T. Boone Pickens?

Augustus's picture

The more airtime given to Cramjob.

the lower the ratings.

TexasAggie's picture

Before I retired, it was constantly on 24/7 as one of the channels on the several screens in the watch area - Fox News, CNN, etc.  Without all of the governemt watch centers having this on, how many actual viewers would  they have?

Thomas's picture

Hey ZH. You guys ought to plot your click count versus time since inception. It would be interesting because you have been living off stories about the underlying problems in markets and politics throughout an expansion. Imagine the click counts once the shit starts hitting the fan. 

I happened to notice that your click counts were very large for your top 20 articles this year.

Arnold's picture

Ghostry blocks alexa among others.

good product.