• BullionStar
    05/30/2016 - 21:24
    The US Gold Market is best known as the home of gold futures trading on the COMEX in New York. The COMEX has a literal monopoly on gold futures trading volumes worldwide, but very little physical...

For CNBC, 2014 Was The Worst. Year. Ever.

Tyler Durden's picture




 

Another year of putting lipstick on the zombie known as the global economy, kept walking only thanks to $11 trillion in liquidity injections by the world's central banks and tens of trillions of new Chinese credit created out of thin air and promptly misallocated and embezzled, and the results are in. The bottom line: according to Nielsen, is that despite the S&P recording a whopping 53 all time highs, and the Dow rising over 18,000, the channel that was once must watch financial TV for mom and pop, and has since devolved into endless cheerleading of failed policies and rigged markets, namely CNBC, just suffered its worst year in, well, ever.

But don't worry: the "retail investor" who has now fully given up on the "market", will surely be back this year, and with it CNBC's ratings.

In the meantime, here are the facts:

  • CNBC's Total Business Day segment (M-F 9:30a-5p), just delivered its lowest rated year since 1995 with P2+ and delivered its lowest rated year ever since 1992 with the 25-54 demographic

Program Highlights 2014

  • Squawk Box delivered its lowest rated year ever with both total viewers and the 25-54 demo
  • Squawk on the Street delivered its lowest rated year ever with both total viewers and the 25-54 demo
  • Fast Money/Halftime Report delivered its lowest rated year ever with both total viewers and the 25-54 demo
  • Power Lunch delivered its lowest rated year ever with both total viewers and the 25-54 demo
  • Street Signs delivered its lowest rated year ever with both total viewers and the 25-54 demo
  • Closing Bell (3p-5p) delivered  its lowest rated year ever with both total viewers and the 25-54 demo
  • Fast Money delivered its lowest rated year ever with total viewers and its 2nd lowest rated year ever with the 25-54 demo (lowest rated year ever is 2013)
  • Mad Money delivered its 2nd lowest rated year ever with total viewers (lowest rated year is 2013) and its lowest rated year ever with the 25-54 demo

Finally, one wonders if without the Fed and other central banks, the real S&P500 wouldn't look like the chart of CNBC's Nielsen ratings...

How ironic, then, that another market crash is precisely what CNBC needs to regain its audience before it slides into complete oblivion (by both viewers and advertisers).

Source: Nielsen

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Thu, 01/01/2015 - 15:19 | 5612665 Yen Cross
Yen Cross's picture

 Well deserved!

Thu, 01/01/2015 - 15:21 | 5612668 Supernova Born
Supernova Born's picture

Steve Lies-man, the face of fail.

Thu, 01/01/2015 - 15:24 | 5612673 So Close
So Close's picture

Maybe if they would let the folks they are interviewing whom actually know what they are doing (Meaning... they make money!) talk instead of constantly interupting or running over them......

Thu, 01/01/2015 - 15:31 | 5612697 toady
toady's picture

Even the rubes know it's just BS. RAH RAH, etc.

I only tune in on the occasional down day. The relentless need to down play the market drop is actually kinda funny, in a manic-obsessive way.

And Cramer is just insane.

Thu, 01/01/2015 - 15:35 | 5612705 Yen Cross
Yen Cross's picture

 I turn on CNBS just before I'm going to buy a new TV> long bricks!

Thu, 01/01/2015 - 15:37 | 5612712 J S Bach
J S Bach's picture

"For CNBC, 2014 Was The Worst. Year. Ever."

 

And that's some of the best news of 2014... for us.

Thu, 01/01/2015 - 15:47 | 5612742 kaiserhoff
kaiserhoff's picture

2015 will be a make or break year for media, retail, and commercial real estate.

I just wish I knew what will break when.

Thu, 01/01/2015 - 15:56 | 5612765 Gaius Frakkin' ...
Gaius Frakkin' Baltar's picture

I wouldn't count on it. Lamestream media will simply become bailed out zombies like most of the rest of the USSA eCONomy.

Thu, 01/01/2015 - 17:08 | 5612986 Latina Lover
Latina Lover's picture

When I want to learn, I turn to ZH. When I want to  watch lies, I turn to CNBS.

Thu, 01/01/2015 - 17:16 | 5613016 Ahoy Polloi
Ahoy Polloi's picture

And to think... Just one more celebrity ball licking poem from Art Cashin might have been enough to turn things around...

Thu, 01/01/2015 - 17:29 | 5613040 El Oregonian
El Oregonian's picture

 

 

C = Cheerleaders I

N = Never will ever

B = Believe their

C = Content again.

Thu, 01/01/2015 - 17:55 | 5613102 I MISS KUDLOW
I MISS KUDLOW's picture

do u see that double top.......it aint coming back,,,,,,good night moon

Thu, 01/01/2015 - 18:18 | 5613181 Save_America1st
Save_America1st's picture

don't forget CNN is just as bad or worse.  CNN wouldn't even have a pulse of a rating point if they weren't on every TV in every airport across the land 24/7. 

Thu, 01/01/2015 - 18:59 | 5613292 johngaltfla
johngaltfla's picture

If you want to watch CNBC but do not have it on your local cable lineup:

1. Get really, really drunk.

2. At 2:45 a.m. local time, turn on one of your local television channels.

3. Enjoy the infomercial.

Same thing as watching CNBC.

Thu, 01/01/2015 - 19:14 | 5613328 SickDollar
SickDollar's picture

Master Slave Manipulator

 

 

 

 

 

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Thu, 01/01/2015 - 21:10 | 5613570 Yes We Can. But...
Yes We Can. But Lets Not.'s picture

CNBC is propaganda-driven unfunny humor delivered by unappealing obnoxious stand-ups.  Bill Maher, for example, might be a good fit at CNBC.

Who wants to watch that shit?

Fri, 01/02/2015 - 00:46 | 5613934 willwork4food
willwork4food's picture

Well, that hot brunette is kind of fun to watch....

just sayin.

Fri, 01/02/2015 - 01:30 | 5613991 The9thDoctor
The9thDoctor's picture

Cable TV is dying or dead in general.

Just the other day on Drudge Report, there was an article about how "Reality" TV is pretty much a dead genre now.

More and more people are ditching cable and satelite and are signing up for Netflix, Hulu, or Amazon Video.

As for "news", TV is dead and everything is online.  Drudge Report is unstoppable.

Newspapers are obsolete.  Only old folks read those rags and think they are being informed.

It's the 2010s.  The days of ABC, SeeBS, NBC and PBS are long gone.  Now it's Youtube, Twitter, and blogs like Zero Hedge.

Fri, 01/02/2015 - 08:34 | 5614248 Keyser
Keyser's picture

 

 

I would love to kick Joe Kernen and Andrew Ross Sorkin in the nuts, if they had any... Becky, meh, she's too stupid to know better...

Steve LIESman is a cock-sucking Fed acolyte that also fits in the above category... 

The rest of the Hitler Youth during the day doesn't have a clue... Especially that cunt Barry Sullivan... I hate to admit we attended the same university...

Then we have the clown of Wall Street, Jim Cramer... No comment is necessary...

The ONLY saving grace is Mandy and yes, I would kick her out of bed, ONLY because there is more room on the floor... 

Pull the plug NBC on ALL of your failed channels... Your stockholders demand no less...

 

 

Fri, 01/02/2015 - 00:09 | 5613886 nope-1004
nope-1004's picture

When I do that, my thumbs are one the outside of my hands, not the inside.

lol.

Fri, 01/02/2015 - 00:41 | 5613931 SickDollar
SickDollar's picture

+100

point taken lol

Fri, 01/02/2015 - 03:42 | 5614072 g'kar
g'kar's picture

Inside or outside most of us take it in the backside. lol

Thu, 01/01/2015 - 19:02 | 5613298 Fun Facts
Fun Facts's picture

"you can fool some of the people all of the time and those are the ones you want to concentrate on"

This describes the remaining CNBC audience

Thu, 01/01/2015 - 20:45 | 5613521 EscapingProgress
EscapingProgress's picture

CNBC needs another economic crisis.

Thu, 01/01/2015 - 15:56 | 5612767 MalteseFalcon
MalteseFalcon's picture

Shut your TV off.

Thu, 01/01/2015 - 16:16 | 5612822 SuperRay
SuperRay's picture

Some needs to bitch-slap joe kiernan (spelling?). What a total douche bag.

Thu, 01/01/2015 - 16:51 | 5612939 Lore
Lore's picture

You touch on an important point. For what I am about to say, I mean no offense to thoughtful American ZHers...

For me at least, CNBC personalities embody the rude, pompous, loud-mouthed, stereotypical "UGLY AMERICAN."  Listening to them shout past each other is like fingernails on a chalkboard.  BRAG BRAG BRAG, and BITCH BITCH BITCH.  My last trip overseas was particularly spoiled by their ignorant ilk.  They never shut up, never take polite hints, and equate volume with truthiness.  AND THEY LOOOOVE TO CRITICIZE. 

If CNBC wants to improve ratings, they should do something about that, but I think it's symptomatic of some broader cultural pathology.  

Thu, 01/01/2015 - 17:05 | 5612981 kliguy38
kliguy38's picture

forgetaboutit..........they are for propaganda only. They're bootlickers for the banksters AND they KNOW it.

Thu, 01/01/2015 - 17:40 | 5613064 jbvtme
jbvtme's picture

what's a tv?

Thu, 01/01/2015 - 18:26 | 5613203 Arnold
Arnold's picture

A tv is like a room sized tablet.

Obsolete technology, except for Blu Ray screeners.

Fri, 01/02/2015 - 00:18 | 5613895 PC Load Letter
PC Load Letter's picture

Kernan is the worst of the CNBS clowns (even worse than Cramer and Lies-man). One of the most obnoxious people on TV.

Thu, 01/01/2015 - 19:12 | 5613324 TheMeatTrapper
TheMeatTrapper's picture

I've noticed on our local radio stations that outside of prime time, there are almost no "real" commercials being sold. It's all public service announcements. Smoky The Bear, little girls going to bed hungry, anti-bullying ads, etc. Sometimes they run 4 PSA's in a row without a single real paying commercial. 

When they do have commercials, it's either car dealerships bragging how they will finance anybody, pecker pills to make the wife happy, etc. Very little of anything of substance being advertised.

Fri, 01/02/2015 - 01:32 | 5613993 The9thDoctor
The9thDoctor's picture

I've noticed on our local radio stations that outside of prime time, there are almost no "real" commercials being sold.

Radio advertsing is useless because no one listens to terrestrial radio anymore.  Nowadays everything is streaming.

Thu, 01/01/2015 - 19:18 | 5613337 TheMeatTrapper
TheMeatTrapper's picture

I've noticed on our local radio stations that outside of prime time, there are almost no "real" commercials being sold. It's all public service announcements. Smoky The Bear, little girls going to bed hungry, anti-bullying ads, etc. Sometimes they run 4 PSA's in a row without a single real paying commercial. 

When they do have commercials, it's either car dealerships bragging how they will finance anybody, pecker pills to make the wife happy, etc. Very little of anything of substance being advertised.

Fri, 01/02/2015 - 02:25 | 5614030 A Nanny Moose
A Nanny Moose's picture

Fuck the Communist News Bullshit Channel. Their demise creates space for thousands of other people who actually want to be journalists, rather than T&A Sock Puppets.

Thu, 01/01/2015 - 20:09 | 5613444 saveUSsavers
saveUSsavers's picture

"For CNBC... KERNEN was the worst, EVER ! "

Thu, 01/01/2015 - 15:36 | 5612715 boogerbently
boogerbently's picture

So, did they follow Maria to FOX, or, did Ina get a large uptick ?

Thu, 01/01/2015 - 15:40 | 5612721 DaddyO
DaddyO's picture

Well, I don't fall in this demographic and I don't watch and have never watched CNBS or any other financial news site.

My eyes got peeled open quite a number of years ago and it is pointless to spend valuable time on these portals of MSM BS.

FNB, CNN/Fortune or any other is a total waste of time once you realize the wheels are coming off.

My time is better spent ramping up my response to said wheels flying in four different directions.

Any rational, prudent citizen of the world is or should be doing the same...

DaddyO

Thu, 01/01/2015 - 15:57 | 5612770 algol_dog
algol_dog's picture

How obnoxious, talentless, waste of space is Joe Kernen? He makes 2 million a year for his wonderful insights and interviewing skills.

Thu, 01/01/2015 - 16:24 | 5612850 Yen Cross
Yen Cross's picture

 Joe Korntooth makes $2mil a year? Thanks for the info.

Thu, 01/01/2015 - 17:47 | 5613083 jbvtme
jbvtme's picture

joe the reptile  https://www.youtube.com/watch?v=wTgADBk8oCE start at 1:20

Thu, 01/01/2015 - 21:59 | 5613674 MontgomeryScott
MontgomeryScott's picture

There are times when David Icke actually looks, um, 'sentient'.

'We have 'capitalism", and we embrace it...' that blonde dronette looks good, but lacks any REAL emotions. After all, the drones she's playing against are really fucking stupid (and fat, and have short little thingies), so I guess i could forgive her for her lack of enthusiasm, I suppose.

I think PMSNBC should rebroadcast the segment where 'Mile-high Club' charter member Maria is down in the 'bullpen' after the crash, with 'the godfather' Henry Kissinger, who speaks to her about the 'global governance' thing and the need to 'seize the opportunity' (real 'never let a good crisis go to waste' stuff). I think she came about three times... (before she went on camera)... it corresponds with the 'spike' in viewership in the graph of this story, you know.

Alex Jones interviews David Icke:

https://www.youtube.com/watch?v=z0mCMfC8UmI

 

Fri, 01/02/2015 - 12:57 | 5615007 IrritableBowels
IrritableBowels's picture

Quid pro quo, Clarice...

Thu, 01/01/2015 - 20:01 | 5613423 HardAssets
HardAssets's picture

Have no idea who Joe Kornhole is - having turned off t.v. a long time ago.

Its all mind numbing and IQ lowering bullsh_t

Thu, 01/01/2015 - 19:57 | 5613416 Debt-Is-Not-Money
Debt-Is-Not-Money's picture

"...wonderful insights and interviewing skills."

Like his recent "interview" with T. Boone Pickens?

Thu, 01/01/2015 - 18:39 | 5613248 Augustus
Augustus's picture

The more airtime given to Cramjob.

the lower the ratings.

Thu, 01/01/2015 - 23:56 | 5613869 TexasAggie
TexasAggie's picture

Before I retired, it was constantly on 24/7 as one of the channels on the several screens in the watch area - Fox News, CNN, etc.  Without all of the governemt watch centers having this on, how many actual viewers would  they have?

Thu, 01/01/2015 - 15:35 | 5612704 Thomas
Thomas's picture

Hey ZH. You guys ought to plot your click count versus time since inception. It would be interesting because you have been living off stories about the underlying problems in markets and politics throughout an expansion. Imagine the click counts once the shit starts hitting the fan. 

I happened to notice that your click counts were very large for your top 20 articles this year.

Thu, 01/01/2015 - 15:46 | 5612740 konputa
konputa's picture

It seems traffic here is dropping.

 

http://www.alexa.com/siteinfo/zerohedge.com

Thu, 01/01/2015 - 18:42 | 5613256 Arnold
Arnold's picture

Ghostry blocks alexa among others.

good product.

Do NOT follow this link or you will be banned from the site!