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Honda US Sales Chief Fears "Stupid" Auto Loans Vicious Cycle

Tyler Durden's picture




 

Extended-term loans are "stupid not just for us, but for the industry," exclaimed Honda's US sales chief John Mendel, adding that competitors are doing "stupid thing" to boost auto sales. With delinquency rates surging, it appears he is right to worry, as Bloomberg reports, more than one in four new-car loans in October and November had terms of 73 to 84 months long (more than double that of the previous 08 peak). Honda has said it will avoid longer-term loans even if competitors do note as one economist ranted, "we've seen this movie before, we know how it ends, and it’s not pretty."

 

As Bloomberg reports,

A top U.S. executive at Honda said competitors are doing “stupid things” to boost auto sales, including making seven-year-long car loans that harm buyers.

 

Automakers are increasingly selling vehicles with 84-month loans that reduce monthly payments while making it tougher to repay faster than cars lose value, John Mendel, Honda’s U.S. sales chief, said in an interview. The Tokyo-based company will avoid longer-term loans even as Nissan tries to supplant it as the fifth-biggest automaker in the U.S., he said.

 

“You’re ringing the bell on a new-car sale, but that customer is saddled -- they’re stretched so thin,” Mendel said at the North American International Auto Show last week. Extended-term loans are “stupid not just for us, but for the industry.”

 

...

 

“We’ve seen this movie before, we know how it ends, and it’s not pretty,” Webb told reporters at an event before last week’s show. “But I say that it has longer to run, and we have already paid the price of admission. So we might as well stay to the end. You just keep your eyes on the exit door.”

 

More than one in four new-car loans in October and November were 73 to 84 months long, according to Experian Plc. The share of new-car loans at those term lengths was less then 10 percent in 2009 and 2010.

 

“It can have some negative impact on the market in creating a vicious cycle of negative equity if the consumer doesn’t hold onto their vehicle long enough,” Melinda Zabritski, senior director of automotive finance for Experian, said by phone. “Something has to be done to keep the market affordable, or consumer buying is going to have to change and we’ll have to return to less frequent purchases.”

*  *  *

Auto loan delinquency rates are surging to levels not seen since 2008 and stunningly, more than 8.4% of borrowers with weak credit scores who took out loans in the first quarter of 2014 had missed payments by November. As even glass-half-full-status-quo-hugger Mark Zandi is forced to admit, "It’s clear that credit quality is eroding now, and pretty quickly."

 

 

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Tue, 01/20/2015 - 16:25 | 5685215 Winston Churchill
Winston Churchill's picture

Well it could be worse, those loans could've been in swissies..

Tue, 01/20/2015 - 16:47 | 5685321 Romney Wordsworth
Romney Wordsworth's picture

...with a 2nd mortage on the 'SPOILERS' in the back & the spinnin rims.

Tue, 01/20/2015 - 17:06 | 5685395 Manthong
Manthong's picture

My most recent car cost more than my very first house.

The problem for many folks though, is that their wages haven’t inflated in proportion to home and car prices.

The low interest rates and monthly payments have allowed them to live in houses and drive cars that they should not be able to afford.

This will not end well.

 

Tue, 01/20/2015 - 17:08 | 5685399 Leopold B. Scotch
Leopold B. Scotch's picture

A car is almost as good an investment as a house.

Tue, 01/20/2015 - 17:09 | 5685410 nuubee
nuubee's picture

Especially if it's a van with good tires and capable of safely driving in the mud down by the river.

Tue, 01/20/2015 - 20:34 | 5686135 lotsoffun
lotsoffun's picture

yup.  and you will need that great van with great tires if you haven't got a paddle.

 

Wed, 01/21/2015 - 01:14 | 5687106 Abbie Normal
Abbie Normal's picture

How many houses can go down the highway at 65mph?

Tue, 01/20/2015 - 19:43 | 5685957 BullyBearish
BullyBearish's picture

Exactly...it's not only home and car prices...it's energy as well:

 

http://ourfiniteworld.com/2015/01/06/oil-and-the-economy-where-are-we-he...

 

Tue, 01/20/2015 - 16:48 | 5685330 MalteseFalcon
MalteseFalcon's picture

Starting to see the repo man out there.

It looks like the cars are being cut off in mid-drive. 

Then the flat bed and the cops show up.

Game over.

Tue, 01/20/2015 - 16:56 | 5685359 Rainman
Rainman's picture

Clever, huh ? GPS kill switch is actually a title lender's handywork.....but soon to be standard equipment in all dealer-financed vehicles.

Wed, 01/21/2015 - 07:53 | 5687384 MalteseFalcon
MalteseFalcon's picture

Maybe in all vehicles and that's kinda creepy.

Tue, 01/20/2015 - 16:24 | 5685218 PartysOver
PartysOver's picture

OK, just how stupid cen we be?  Where is the bottom of this pit?

Tue, 01/20/2015 - 16:32 | 5685243 Haager
Haager's picture

You've heard of Einstein? Wise man.

Tue, 01/20/2015 - 16:37 | 5685263 nuubee
nuubee's picture

Except, he got married, so even the wise have their limits.

Tue, 01/20/2015 - 17:18 | 5685448 tired1
tired1's picture

Twice. Dumped his first wife, who helped him with math, to marry his cousin. What does that tell you?

Tue, 01/20/2015 - 17:38 | 5685518 nuubee
nuubee's picture

That tells me he had no game.

Tue, 01/20/2015 - 18:04 | 5685603 noben
noben's picture

It tells me his covetous cousin had a plan: "Opportunity is where you find it or make it." It worked for her.

Tue, 01/20/2015 - 16:33 | 5685245 McMolotov
McMolotov's picture

We're gonna keep digging until we find the bottom...

Tue, 01/20/2015 - 17:05 | 5685387 Temporalist
Tue, 01/20/2015 - 17:16 | 5685442 Manthong
Manthong's picture

Modern economic policy: “We’re just going to keep digging deeper until we are out of this hole”.

Tue, 01/20/2015 - 17:40 | 5685528 Sokhmate
Sokhmate's picture

China? 

Tue, 01/20/2015 - 16:32 | 5685251 Banker Buster
Banker Buster's picture

My names Pit and your ass ain't talking your way out of this shit.

Tue, 01/20/2015 - 16:41 | 5685293 RaceToTheBottom
RaceToTheBottom's picture

I think I will get a large raise this year, so it makes perfect sense to go spend the raise before I receive it.....

Hey, look Squirrel....

Tue, 01/20/2015 - 16:26 | 5685219 SethDealer
SethDealer's picture

The trend to extend is the beginning of the end!! Harley Davidson started this crap many years ago financing their motorcycles for 15 years. Hell everyone in america has 0 down and $120 a month!

 

Tue, 01/20/2015 - 18:11 | 5685634 noben
noben's picture

Extrapolating this trend, it means a shift from Owning to Renting.

The Rentier Society. It's what TPTB want. Perpetual Freedom for perpetual debt.

Tue, 01/20/2015 - 16:28 | 5685231 Bay of Pigs
Bay of Pigs's picture

Get a haircut and get a real job.

And buy a car...

Tue, 01/20/2015 - 16:29 | 5685237 Ness.
Ness.'s picture

These aren't car loans... they're mortgages.

Tue, 01/20/2015 - 16:54 | 5685341 Seasmoke
Seasmoke's picture

That's why the only new I will ever buy is a Mercedes Sprinter.

Tue, 01/20/2015 - 16:58 | 5685366 WillyGroper
WillyGroper's picture

It's the length I payed for my starter in full.

Insane.

Tue, 01/20/2015 - 16:30 | 5685240 Haager
Haager's picture

But, but... I thought that paying the money back wasn't the intention at all... It really should be named 'strangle people to pour money into the economy out of nothing'-loans

Tue, 01/20/2015 - 16:35 | 5685256 walküre
walküre's picture

New American cars appreciate over time. Cars bought now with no money down, no interest and payment plans for up to 96 months can be flipped back into the car market at a higher value. At that time, the Dollar value will have been halved. Who is smart now, huh?

Tue, 01/20/2015 - 16:48 | 5685319 kaiserhoff
kaiserhoff's picture

In Europe, yes, but who do you have to know to get them in?

Tue, 01/20/2015 - 16:34 | 5685257 adr
adr's picture

But Chevy says if I have $1 to put down and make $250 a week, I am guaranteed a new car. How else are they going to sell cars if they can't offer 96 month loans?

Honda has other problems to worry about anyway. Like severe QC problems at Marysville. If I was a 1%er I would be worried about buying a new NSX. Of course those will probably be hand built buy the few quality workers left at the plant leaving the Accords to be built by complete imbeciles.

Tue, 01/20/2015 - 16:41 | 5685297 wmbz
wmbz's picture

A car should be looked at like the appliance that it is, a mode of transportation that depreciates at a rapid clip.

Far to many folks consider them status symbols, nothing new I know, and well promoted by the auto industry.

There is an endless amount of people more than willing to spend money they don't have to buy something they can not afford.

Great if you are selling cars... As always now is the best time to buy!

Tue, 01/20/2015 - 16:54 | 5685346 reader2010
reader2010's picture

I don't own any but I do ride bus. Doesn't size matter? 

Tue, 01/20/2015 - 17:53 | 5685561 css1971
css1971's picture

Just buy used. Let the 1st owner run it in and have all the niggles fixed.

Took a taxi home the other day. They use Mercedes E classes as taxis here. It was a recent model (2013) and had 300,000 miles on the clock. Looked and drove like new.

Tue, 01/20/2015 - 16:45 | 5685310 buzzy_the_pirate_dog
buzzy_the_pirate_dog's picture

Will our fiat paper even last 84 months?

Tue, 01/20/2015 - 16:53 | 5685347 Yen Cross
Yen Cross's picture

 I'm not surprised. The new Acura's look like " Kindercare Milk Boxes".

Tue, 01/20/2015 - 16:56 | 5685364 youngman
youngman's picture

Just wait until you hear about the government bailout of under water car loans....the people didnt know what they were signing up for...the nasty bankers shoved this on them.....and here we go again....save the jobs...save GM...

Tue, 01/20/2015 - 16:59 | 5685373 joego1
joego1's picture

You didn't sign that.

Tue, 01/20/2015 - 17:26 | 5685477 Mongoose
Mongoose's picture

+1 at ya. Some lines get old and tired. The "you didn't..." could live forever.

Tue, 01/20/2015 - 16:58 | 5685367 joego1
joego1's picture

Hey gas is low and interest is low how about a 30 year arm on a Cadillac escalade? Obumerang is going to promise glorious prosperity to the middle class on the backs of the1% tonight. You in?

Tue, 01/20/2015 - 16:57 | 5685368 Mike Honcho
Mike Honcho's picture

John is actually similar to his long lost Austrian relative, except John is meddling in the science of stupidity.

 

My scientific studies have afforded me great gratification; and I am convinced that it will not be long before the whole world acknowledges the results of my work.

- Gregor Mendel

Tue, 01/20/2015 - 17:00 | 5685379 wissen dass scheiBe
wissen dass scheiBe's picture

Oh and of course at the bottom of this page is a"bad credit?" Get a new car anyway banner.....

Tue, 01/20/2015 - 17:08 | 5685405 Bunga Bunga
Bunga Bunga's picture

The collateral has wheels this time.

Tue, 01/20/2015 - 17:43 | 5685509 css1971
css1971's picture

There is no collateral. A 50% value drop the instant it exits the dealership.

Course, the money was magic'd from nothing so the only loser in the picture is the original buyer.

Tue, 01/20/2015 - 17:13 | 5685426 Yen Cross
Yen Cross's picture

  I just leased a new Cl 550. This is the 4th generation CL coupe. What a nice drive. Look at the asethetics of this car.

   I'm going to drive a Chevy instead.

Tue, 01/20/2015 - 17:41 | 5685527 silentsock
silentsock's picture

Really, most new cars are FAR too expensive! This stupid easy credit is a big part of the reason why. Many new SUVs cost nearly half as much as some HOMES! (that's insane) They can charge that much because people buy them, due to the formerly mentioned stupid easy credit.

Also, I believe there are large barriers to entering the market, so there isn't much competition between manufacturers. Can't forget the union influence either....

Tue, 01/20/2015 - 20:02 | 5686019 STP
STP's picture

One of the reasons they're so expensive is the massive amount of multi-departmental Government Regulations on everything from emissions to crash testing to CAFE fuel economy standards that are imposed on the automotive manufacturers.   You now have twenty five air bags in a car to cocoon you in some kind of wunder bubble should you encounter a moving or non-moving object.  And don't forget the technology that's demanded by the consumer as well.  I don't even think you can buy a car with roll up windows and a stick shift anymore.  Sheesh!  My next car is going to be a 1964 Chevy Nova wagon, with the 250 CID six banger, fuel injection and a 700R4 transmission.

Tue, 01/20/2015 - 17:51 | 5685559 lakecity55
lakecity55's picture

Cool, soon I should be able to get a used pickup cheaper for cash.

Tue, 01/20/2015 - 18:10 | 5685632 mrdenis
mrdenis's picture

can  refinance loans be far behind ,or pull your hard earned equity out of that Chrysler Cordoba

Tue, 01/20/2015 - 21:25 | 5686334 GMadScientist
GMadScientist's picture

Unsecured Cordoba Improvement Loans (because daddy needs a new set of spinny rims).

Tue, 01/20/2015 - 18:24 | 5685679 noben
noben's picture

Ever heard of Supply-Demand?

Used cars are now more expensive than they should be, because there are more poor people competing for them.

And the Dealer margins for them are HUGE. Do your due diligence and use math, not emotion or dogma.

Tue, 01/20/2015 - 20:12 | 5686060 STP
STP's picture

I get letters every month from various parties, including the local Ford Dealership wanting my 2006 Ford Focus wagon as a used car trade in.   Heck, that was the last car I purchased new and serves well as my 'Bitch' car.  They wouldn't want it though.  It got invaded by field mice (again!).  I don't know how the fuck they got in there, but the last time, they were eating the Power Bars in the glove box and the leftover fast food on the floor.  I couldn't get rid of them last Spring, so I started giving them water, but then last Summer they (or it) died and I couldn't find the mouse body, so the car stank of dead mouse.  Man, that was tough to get used to at first, but then I figured that soon enough, the body would dessicate and dry out and eventually be mummified.  That took awhile and my Shop partner purchased one of those car fresheners disguised as a blue cardboard tree, professing to smell of a new car.  That did help out, somewhat, but recently, another mouse had taken residence and last Saturday, I did my annual car interior emptying out and found a ton of nesting material under the rear seat.  Well, after removing that, I went to the local self-serve car wash and spent $5 on one of those vacuum cleaners that moves a thousand cubic feet of air a minute.  It howled like a 737 engine as I tried my best to eliminate the nesting material and tons of little dark pellets left behind.  I've now got a dry cough that won't go away.  Not sure if I caught the Hanta virus or if it's a past abestos exposure from my USMC days and working in aerospace around ancient hangars from the fifties.  Or it could be the metal flake from the Lowrider guys painting their cars next door.  It is almost as bad as chemtrails, but it's not Nano.  You can see clouds of metallic sparkles made of aluminum floating by.  I hate when they do that and my old Corvette Stingray is parked out there, as it doesn't need any more patina, than it's already got.  Cough.

Tue, 01/20/2015 - 18:30 | 5685703 MASTER OF UNIVERSE
MASTER OF UNIVERSE's picture

Another perrenial poke in the financial eye from the auto retail sector

that pumps and dumps subprime auto loans off onto the taxpayer. What with subprime Student Loans and subprime auto it should not be long before the two combine to add to American economic abyss.

Tue, 01/20/2015 - 19:51 | 5685985 BullyBearish
BullyBearish's picture

Definition of STUPID: extended duration loan on a Depreciating asset

Tue, 01/20/2015 - 20:38 | 5686149 Obamamerica
Obamamerica's picture

Did everyone see that awesome TV on Amazon that only cost $119K?

 

http://www.amazon.com/dp/B00L403O8U/ref=pdp_new_dp_review

 

I just love living in Obamamerica. No Job, but I get Obamafood, have an Obamaphone, and you all pay for my Obamacare! Soon I can get free ObamaTV, ObamaInternet, and ObamaCollege. All you dumb arses workin!! 

Sorry would post more but I'm off for another free ObamaAbortion for my ObamaBabe, and tomorrow I start my free ObamaSexChange!

 

 

Tue, 01/20/2015 - 21:10 | 5686286 red1chief
red1chief's picture

More likely you are an angry oligarch, so blinded by ideology that you don't know he's good for you.

Wed, 01/21/2015 - 01:33 | 5687138 LostandFound
LostandFound's picture

The way the economy is going at the minute, with the continued labour participation rate falling and the job creation falling to mere part time work and half arsed full time work, imagine having a 7 year noose around your neck when the trend of the economy isnt exactly your friend.

Defaults galore is whats on the agenda.

Do NOT follow this link or you will be banned from the site!