This page has been archived and commenting is disabled.

How Christy Turlington Cost Apple $17 Billion: The Annotated Apple Watch Event

Tyler Durden's picture




 

Well that escalated quickly.

AAPL stock surged exuberantly on news of a gold Macbook - ran Friday's high stops... then started to tumble on the Apple Watch release, but things got really bad once the Christy Turlington cheesey infomercial kicked in:

 

 

 

The commentary in The Verge was harsh:

  • And Christy Turlington Burns is here!
  • "She is incredibly impressive. She is Christy Turlington Burns."
  • I can't even with this video. It's about maternal health in Africa, with Apple Watch product placement.
  • Christy Turlington Burns sadly does not ride a giraffe onto the stage.
  • This is so embarassing I want to die.
  • "This is my fashion favorite I have to say." "Yes, oh yes."
  • Christy wants to beat her marathon record, and the Apple Watch is going to help her get there. Because it injects dopamine directly into your bloodstream.
  • Christy is going to do a blog on Apple.com about running omg.

And the punchline:

  • Apple has reached the "forced fake Q&A with celebrities" portion of its keynote lifecycle.

End result not good, now that even the fanboys appear to be turning off:

 

Losing $17 billion in market cap... or 1.7 million $10k Edition watches

 

- advertisements -

Comment viewing options

Select your preferred way to display the comments and click "Save settings" to activate your changes.
Mon, 03/09/2015 - 20:30 | 5871562 R19
R19's picture

Fuck this. Christy is hotttttttttttttt and a great model. She can do no wrong. Interesting read though - HA.

Mon, 03/09/2015 - 20:33 | 5871576 NoTTD
NoTTD's picture

Christy Turlington "Burns"?

 

Did she marry C. Montgomery Burns?

Tue, 03/10/2015 - 05:11 | 5872450 Monty Burns
Monty Burns's picture

No. Didn't you know I'm gay?

Mon, 03/09/2015 - 20:59 | 5871650 I Write Code
I Write Code's picture

Actually, even if the iWatch itself doesn't catch on I think the concept eventually will, basically disconnecting the screen from the rest of the smart phone core.

Mon, 03/09/2015 - 21:30 | 5871727 22winmag
22winmag's picture

Turd-lington is one of Time's 100 most influential people.

 

No shit.

 

Where can I find a flushable 2-ply version of this article? I believe it's time to drop some Turdlingtons in the toilet.

Mon, 03/09/2015 - 21:56 | 5871790 Md4
Md4's picture

These posts on the watch are hilarious!

Thanks for the giggles, folks...

I can't add much to what's being said, except, it's not uncommon for big money corporations to do foolish things.

I mean, think about it. We're still very much in a financial mess, more likely to float just above the water, if not finally sink, than we are to actually recover...

We've got debt to our eyeballs, with very little room or income to take on more. Student, auto, and very soon, bad shack debt (again) are all over the place with little capacity to delever...

Most people have ample gizmos already, that'll do far, far more for the same or less money...

And somehow, THIS is what an outfit like Apple decides to produce, for...how much?

We don't need more expensive toys, Apple.

We need good, income-producing jobs.

What about all of this do these disconnected, bubbleheaded space cases not understand already...going on 7 years?

BTW: where is this thing going to be made?

m

Mon, 03/09/2015 - 22:24 | 5871829 Md4
Md4's picture

Oh, and one more thing.

I don't know who the gal in the piece is; never heard of her, but...

...why must she find it necessary to message the world with "Every Mother Matters"?

We already know this.

A lot of other things matter too.

Like a secure economic future with a real job (preferably, first).

Does she actually have one of those?

Is she helping anyone else have one of those?

m

Mon, 03/09/2015 - 23:51 | 5872097 not a yahoo
not a yahoo's picture

It's like a provocation. Does every mother really matter? Would have never thought about it before.

Tue, 03/10/2015 - 05:07 | 5872449 Monty Burns
Monty Burns's picture

Does every mother really matter?  Do the birthing units in Ferguson with their ten chilluns with ten diferent 'fathers' really matter?

The slogan is just another one of those meaningless feel-good platitudes used to enable SJWs to preen in their moral superiority,

Mon, 03/09/2015 - 22:30 | 5871914 djsmps
djsmps's picture

I don't follow the high fashion world, but I have to admit I never heard of this world changing, Apple watch wearing woman they brought out. Who the fuck is she? And what does she have to do with anything?

Mon, 03/09/2015 - 23:50 | 5872094 not a yahoo
not a yahoo's picture

She is a great person. This shows Tim Cook can relate with great persons.

Mon, 03/09/2015 - 23:05 | 5871991 tom a taxpayer
tom a taxpayer's picture

Apple Watch will be Apple's Waterloo.

This bushel of Apples will rot in the markets in the coming months. Then, Tim Cook will get forced retirement and a gold Apple Watch.

Mon, 03/09/2015 - 23:06 | 5871996 pupdog1
pupdog1's picture

AAPL has massively jumped the iShark.

This is so not Steve Jobs.

Mon, 03/09/2015 - 23:23 | 5872040 cherry picker
cherry picker's picture

Are they going to give a person a magnifying glass to see it and a fairy with a wand to press the icons?

If a person needs a GPS to see where they are walking and a detector to tell if a heart is beating, there is something wrong because I don't have this high tech stuff and I can tell if my heart is beating and where I am walking to.

Mon, 03/09/2015 - 23:24 | 5872042 robnume
robnume's picture

Apple, really? Get the Fuck Off of My Planet!! Idiots!

Tue, 03/10/2015 - 02:53 | 5872360 Ward no. 6
Ward no. 6's picture

i'll second that...

Mon, 03/09/2015 - 23:28 | 5872051 Tachyon5321
Tachyon5321's picture

Same thing happened to JCPenny after the Ellen DeGeneres ad ran on TV....California cool only works in California.   

Mon, 03/09/2015 - 23:44 | 5872082 not a yahoo
not a yahoo's picture

The apple watch is the dumbest shit idea I have ever seen. Newton would be proud.

First of all, the reason for Apple's success is that its products appeal to women. This retarded watch may appeal to some other genders, but not women. It doesn't even fit on a woman's wrist.

Just goes to show that Apple is just a bunch of corporate morons, like at most large companies, but on average more incompetent than their peers. If this product was a plant to blow up Apple, none of their employees noticed. They inherited a lot of structure from a smart guy called Steve Jobs, but that could only carry them along this far.

Just for this, their stock deserves to be valued at cash assets - expected R&D expenditures for the next 10 years.

Tue, 03/10/2015 - 00:01 | 5872132 pupdog1
pupdog1's picture

If you watch Cook's keynote about the watch, it's almost sad. (This is on the aapl website).

There are many cuts to the audience, and they look like they're watching paint dry.

He's about as charasmatic as a used band-aid, which is not suprising for the guy who made the trains run on time behind the scenes, while Jobs figured out what we actually needed before we did.

The Turlington thing is even more sad. She ran a half-marathon in Africa with the watch, and Apple tries to equate this with landing on the moon.

Jonny Ive is still a genius and still gets it, but this thing is a train wreck.

Tue, 03/10/2015 - 10:56 | 5873256 pipes
pipes's picture

It was a HALF marathon, because a FULL one would have drained the watch. lol

Tue, 03/10/2015 - 00:12 | 5872152 Magooo
Magooo's picture

Let's watch the actual load of shit here https://www.youtube.com/watch?v=3uBRt3aRIIU

 

Reminds me of this song --- substitute Whitey's Got a Watch for Whitey's On the Moon heheh

 

https://www.youtube.com/watch?v=PtBy_ppG4hY

Tue, 03/10/2015 - 00:21 | 5872181 cobra1650
cobra1650's picture

Old people like apples

Tue, 03/10/2015 - 00:29 | 5872195 zebrasquid
zebrasquid's picture

I like Apple, I'm the anti anti cool or something like that. Their stuff works, always has, broke lots of ground and pushed PCs kicking and screaming forward. Sure Jobs is gone and they are not as great, but still better than their Jap and Korean competitors.

The watch I can live without, but the company is still the best in their industry.

Tue, 03/10/2015 - 01:00 | 5872244 Clowns on Acid
Clowns on Acid's picture

Feel better now, having told us that ?

Every Mother Counts ..man.

Tue, 03/10/2015 - 02:18 | 5872333 zebrasquid
zebrasquid's picture

Feel better telling us exactly nothing?

Tue, 03/10/2015 - 02:52 | 5872359 Ward no. 6
Ward no. 6's picture

i am a pc person and could care less about apple stuff

pc keeps going on  due to gamers

fuck the apple crowd

Tue, 03/10/2015 - 00:58 | 5872238 joego1
joego1's picture

I'm visulizing Christy twirling on my Ithing.

Tue, 03/10/2015 - 01:03 | 5872247 Clowns on Acid
Clowns on Acid's picture

Looks like the Watch is going to fail,. Timmy is going get mounted by Lassie over this one. 

Tue, 03/10/2015 - 02:38 | 5872351 Md4
Md4's picture

"mounted by Lassie"...?

I got tears rolling down over that one, man...I mean...wow...I gotta remember that crack...

...keep 'em coming.

m

Tue, 03/10/2015 - 01:06 | 5872252 honest injun
honest injun's picture

Just wait for Apple to anounce the iTurd, or the latest piece of crap from Apple.

Tue, 03/10/2015 - 01:52 | 5872287 Angus McHugepenis
Angus McHugepenis's picture

Who the ifuck is iChristie iTurdlickerton, nee, iMr. iBruce iJenner?

Shit... my iWatch stopped and I have no idea what time or date it is right now!

Pass me a nail gun, I'm outta here like a bankster on fiat.

Tue, 03/10/2015 - 06:44 | 5872517 css1971
css1971's picture

You'll still have your iPhone. You have to have your iPhone.

Tue, 03/10/2015 - 02:09 | 5872324 UGrev
UGrev's picture

a watch you have to charge every day...  holy fuck, we're back to wind-ups.. 

Tue, 03/10/2015 - 02:29 | 5872341 Md4
Md4's picture

I posted earlier, so I'll keep it short...

You guys are hilarious on here about this thing, I'm telling ya...

Gotta wonder what Mr. Cook is thinking right now. Apple has to be checking out blogs about the device. And they can't just pull it tomorrow...right?

I imagine this latest gadget will become a very hot collector's item a long time from now, due to so few having been produced.

I mean come on...almost NO ONE is enthusiastic about this gizmo right outta the chute. Didn't anyone market test even one prototype??

m

Tue, 03/10/2015 - 06:43 | 5872515 css1971
css1971's picture

You can't even wind it up.

Tue, 03/10/2015 - 10:52 | 5873235 pipes
pipes's picture

Naw...the reality would be a watch that you had to wind 3, 4, even 6 or 8 times a day...

 

...and people thought electric cars with 100 mile ranges were bad...

Tue, 03/10/2015 - 02:30 | 5872342 Atomizer
Atomizer's picture

Another cunt who meditates while feather dusting her dried up clit. She knows best. This woman needs a iPlug shoved up her ass. It can vibrate when she receives a message. 

Tue, 03/10/2015 - 02:42 | 5872356 Md4
Md4's picture

Wow, more chuckling over these comments tonight...I needed a good laugh.

Kinda like a night with Andrew Dice Clay at the mike...

m

Tue, 03/10/2015 - 04:44 | 5872432 HughK
HughK's picture

Sounds like you've tried this, Atomoizer.  The iPhone enjoyed it.  Was it good for you too?

Tue, 03/10/2015 - 03:12 | 5872376 Sid James
Sid James's picture

I have just patented the iMplant before AAPL do.

Tue, 03/10/2015 - 05:06 | 5872438 dreadnaught
dreadnaught's picture

why such severe, bug eyed, twisted muttering, drooling in the dark, psychotic hatred for APPL?....please SEEK HELP! its a form of Sociopathy or worse-youll end up like Steve Balmer....

ive used both and Linux as well, and there is no contest-and  you can run Windoze if you really need to, better, smoother and more secure on a Mac than on a PC!  Word! (yeah there is Office for Mac too)

I have it on my iMac- not a BSD on the Windoze partition in 5 years-PCs are obsolete...with the Intel chip it THINKS its a PC....and works as one

 

Btw the Windows phone is not long for this world, in a year its garnered a measly <2.7% Marketshare, WW

MS killed off the "iPod killer" Zune and it had 9% marketshare WW (Source: Seattle Times-or should i say The Microsoft Times) but even they know when to call a spade a spade

Tue, 03/10/2015 - 06:42 | 5872514 css1971
css1971's picture

This is why Nokia sold their whole phone division to Microsoft. Burning platform...35+ billion euros burned at the altar of Windows. People get concrete shoes for much less than that.

At least all the people who made the decision for Windows went with them.

 

Tue, 03/10/2015 - 10:48 | 5873216 pipes
pipes's picture

"...but even they know when to call a spade a spade"

 

But obviously you don't know when to call a turd, a turd.

 

This watch had 'desperation' written all over it, and Christy Turdlington's silliness highlighted this. 

Tue, 03/10/2015 - 04:58 | 5872443 Silver_K-9
Silver_K-9's picture

Samsung S6 Edge...

Tue, 03/10/2015 - 05:03 | 5872447 Baby Eating Dingo22
Baby Eating Dingo22's picture

She would have done better strapping the ten commandments to her wrist

How is she possibly able to read anything on that screen, let alone while running?

Tue, 03/10/2015 - 06:38 | 5872510 css1971
css1971's picture

Woo hoo! 18 hours of usage for my new watch. Impressive.

I'm immediately going to dump that Casio I have that has a 7 year battery life.

Tue, 03/10/2015 - 10:59 | 5873272 Skiprrrdog
Skiprrrdog's picture

I bought 100 of them with my lunch money and gave them away to homeless people...

Tue, 03/10/2015 - 09:07 | 5872791 Mi Naem
Mi Naem's picture

It looks like traders bought the rumor and sold the news.  In a range of $126 - $129, this looks like an artificial story about an artificial story. 

Tue, 03/10/2015 - 14:14 | 5874191 Jameson18
Jameson18's picture

Cook said today that the battery life is only 3hrs not 18hrs.

Do NOT follow this link or you will be banned from the site!