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Apple Watch May Be DOA As Cook Admits Battery Life As Low As 3 Hours

Tyler Durden's picture




 

The Apple Watch may be pretty... but you are going to need up to 8 of them to make it through a full day. While Tim Cook proclaimed 18 hours of "all-day battery-life" - itself not particularly impressive compared to competing products, hidden deep in Apple Watch's product page is a little admission that battery life (in use) could be as low as 3 hours...

As The Telegraph reports,

The admissions are significantly less than the 18 hours that Apple chief executive Tim Cook announced in the glitzy launch on Monday.

 

They could prove a major problem for users who will have to charge up multiple times in a day using the magnetic clip-on charger.

 

...

 

He claimed it would be "revolutionary", but now it seems that the battery might be what one tech website described as its "Achilles Heel".

 

On its website, Apple gave figures for battery life based on the smaller 38mm (1.4 inch) version. The 42mm (1.7 inch) version will last longer, though no figures were given.

 

Leaving it in reserve mode will last up to 72 hours, and leaving it in "Watch Test" mode will last up to 48 hours.

 

But should you use any of the features Mr Cook talked about in his press conference, it will last significantly less.

 

Apple tried to make the figures more impressive by giving an example of a typical user chewing up their 18 hours of battery life as follows: 90 time checks (five per hour), 90 notifications, 45 minutes of app use, and a 30-minute workout with music playback via Bluetooth.

 

But on the product page of the watch website, it also gave the lower figures for talking or using it to workout.

*  *  *

 

 

*  *  *

Remember Google Glass?

Battery life had been an issue with Google’s Glass eyewear - now discontinued - and when connected to the Internet it lasted just 30 minutes.

And here's Bloomberg to explain the problems with the $10,000 edition...

There has been no mention yet at all of the biggest elephant in the room: what do you do with a solid gold watch when it becomes obsolete? One would hope for some kind of trade-in or recycling program that prevents all that gold from sitting unused in a drawer, but it will likely be a while before we know of anything real. (Many $10,000 mechanical watches actually rise in value after you purchase as the years go by.)
 

 

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Tue, 03/10/2015 - 09:15 | 5872819 One And Only
One And Only's picture

Can last up to one week if powered off.

Tue, 03/10/2015 - 09:20 | 5872833 GetZeeGold
GetZeeGold's picture

 

 

Remember when NASA augured that probe into the surface of Mars?

 

It's something like that.

Tue, 03/10/2015 - 09:24 | 5872856 Pladizow
Pladizow's picture

I-RipOff!

Tue, 03/10/2015 - 09:31 | 5872878 philipat
philipat's picture

I must be missing something. I already have a watch powered by a battery which lasts for, oh, about 2 years.....although I admit that I cannot recharge it and must then replace it at a cost of about 5 bucks.

Tue, 03/10/2015 - 09:38 | 5872914 jaap
jaap's picture

Well, that is also an indication of time.

And with 4 watches on every arm, You will make it around the clock too... (and be very very hipster as a bonus).

 

Tue, 03/10/2015 - 09:39 | 5872925 philipat
philipat's picture

Dupe

Tue, 03/10/2015 - 09:56 | 5872992 Scoobywan
Scoobywan's picture

Who the fuck looks at thier watch every 12 minutes for 18 hours?

Tue, 03/10/2015 - 10:09 | 5873036 GeezerGeek
GeezerGeek's picture

The same people who look at their smartphone every 5 minutes for 18 hours per day. You can tell them by their distended necks.

Tue, 03/10/2015 - 10:33 | 5873140 HardlyZero
HardlyZero's picture

Cook'n the books.

Tue, 03/10/2015 - 10:37 | 5873169 nuubee
nuubee's picture

This is hilarious people. I have on my wrist a watch of a design that might as well be 100 years old. It is analog, and self-winding... and as long as I wear it every day, it winds itself up.

 

Yet Apple... the worlds highest valued technology company... couldn't find a way to build a watch that self-charges to some degree? Amateurs, the lot of them. It's like their engineers have never heard of electromagnetism.

Tue, 03/10/2015 - 10:49 | 5873224 Pairadimes
Pairadimes's picture

Battery technology was always going to be the limiting factor in putting a computer on your wrist. I see the Apple strategy is to ignore the issue completely, resulting in a product that works only if it isn't used.

In their favor is the fact that consumers have not proven themselves to be too terribly bright.

Tue, 03/10/2015 - 11:13 | 5873329 nuubee
nuubee's picture

That's true, battery life is always going to be the limiting factor... But consider how much motion a wrist makes each day, I'll bet you could squeeze another 3 hours out of the device with a counterweight-spun generator, or more than one. AFAIK they're already considering doing something similar with some other wearable electronics.

Tue, 03/10/2015 - 11:20 | 5873362 Silky Johnson
Silky Johnson's picture

LOL that nigga is tryin to sell a watch. What a fag!

Tue, 03/10/2015 - 13:03 | 5873786 Automatic Choke
Automatic Choke's picture

Nubee hit it on the nose.   The iwatch (and android equivs) won't take hold till they become self winding.....if I wear such a beast, I don't want to EVER have to charge it.

Also (point 2)...why the hell did they constrain themselves to make it look like a watch?  They could have a strap on wrist gizmo about 3-4 times the size that don't need a phone in your pocket....full phone functionality and iphone size screen. 

My prediction:   in 5-10 years, most cell phones will be worn on wrist, have screens closer to present cell phone size than to watch size, be flexible and comfortable, and be self-powering (by wrist motion).

 

Tue, 03/10/2015 - 13:28 | 5873938 zaphod
zaphod's picture

Regarding the quetion on why did they constrained it to look like a watch, I think another question is why they did not utilize the entire form factor for battery.

I look at the wrist band as wasted space, they could have turned the wrist band into a larger battery to have all day battery life. But that would be real innovation.

Tue, 03/10/2015 - 16:29 | 5874937 Automatic Choke
Automatic Choke's picture

zaphod - sounds like you and i need to talk about forming a startup.....

Tue, 03/10/2015 - 17:43 | 5875224 Abbie Normal
Abbie Normal's picture

or have a built-in mini-nuke, a la the Predator watch.

Tue, 03/10/2015 - 13:18 | 5873879 IronForge
IronForge's picture

Kind of like, TSLA?

 

Tue, 03/10/2015 - 11:02 | 5873234 Save_America1st
Save_America1st's picture

The watch may be DOA, but that seemed obvious from the first i heard about this a week ago.

Just the price point alone showed it wasnt worth it.

What i think is that it was actually a loss leader type excuse to justify buying over 700 tons of phyzz gold and they probably got it fairly cheap.

They just scooped up more gold than most countries own.

I think Apple is hedging themselves w/ phyzz against the imminent collapse of the dollar and the stock market. 

 

Tue, 03/10/2015 - 11:06 | 5873301 czarangelus
czarangelus's picture

heh. I don't think they're that smart but maybe you'll right. What'll that mean? In 10 years after society has collapsed into warlordism, it'll be the gold-funded hordes of hipsters and metrosexuals ravaging the landscape under Lord Humungus.

Tue, 03/10/2015 - 11:14 | 5873338 max2205
max2205's picture

I am selling solar power recharger hats......that's the ticket....

Tue, 03/10/2015 - 12:25 | 5873556 Bilderberg Member
Bilderberg Member's picture

No Tyler, he said the extension cord was 18 YARDS

Tue, 03/10/2015 - 13:57 | 5874095 de Cosmos
de Cosmos's picture

You could also cater to the wind power community with a propeller-beanie version.

Tue, 03/10/2015 - 14:31 | 5874219 HardlyZero
HardlyZero's picture

They could "body mould" the battery for a convenient cavity location...with a 6 foot cord the possibilities are limitless !

It would be funny to "find the cord" or need to go to a water-closet to swap-out your battery.

(this situation goes there)

Tue, 03/10/2015 - 11:01 | 5873247 Save_America1st
Save_America1st's picture

.

Tue, 03/10/2015 - 12:57 | 5873741 PhysicalRealm
PhysicalRealm's picture

and this is the worst part IMO - you have to have an iPhone within 10' to make the damned watch work!

http://market-ticker.org/akcs-www?post=229909

fuck all iCrap.

Tue, 03/10/2015 - 09:58 | 5873001 SilverIsKing
SilverIsKing's picture

There's a version of the iWatch that runs on propane.  You need to run a hose from a tank but you can easily get about three days of use before having to refill the tank.  That's in the fine print.

Tue, 03/10/2015 - 11:21 | 5873365 Freddie
Freddie's picture

Maybe Christy Turlington-Burns can give out handjobs with each watch.

This thing is a iClusterf**k. 

They need to clone Jobs or reanimate him.

Tue, 03/10/2015 - 13:44 | 5874031 Chauncey Gardener
Chauncey Gardener's picture

It's clear that the Gay One is no Steve
Jobs.

Tue, 03/10/2015 - 09:52 | 5872974 AnonymousCitizen
AnonymousCitizen's picture

But the battery is easily replaceable, right?

Right?!?

 

oh..no

Tue, 03/10/2015 - 10:17 | 5872985 HardlyZero
HardlyZero's picture

You must be Genius certified to touch the battery.

iPass.

Tue, 03/10/2015 - 20:47 | 5875923 mkkby
mkkby's picture

I plan on wearing a normal watch so I can tell time when my apple watch and phone run out of juice.  This isn't a silly idea at all.  I already look like a techno dork for even having apple products, and walking around staring down at my hand all day.

I've never been laid in my life.  I'm sure it's because all the ladies are jealous that I'm so hip with my apple products.

Tue, 03/10/2015 - 10:11 | 5873041 Citxmech
Citxmech's picture

If I can't service the battery - I won't buy it.  Period.

Fuck Apple products.

Tue, 03/10/2015 - 10:25 | 5873102 Fun Facts
Fun Facts's picture

the first itouch, iphones and ipads were visionary revolutionary Steve Jobs products.

The apple watch not innovative, revolutionary or great in any way, it's gay and awkward looking. Go figure.

Timmy Cook will run [is running] Apple into the ground like every other CEO except Jobs did.

Tue, 03/10/2015 - 10:51 | 5873218 flapdoodle
flapdoodle's picture

NOW we know why there was a $17 billion dollar drop in AAPL on announcement.

All the insiders were bailing out like crazy taking advantage of the run up the previous day (and the run up from the gold iMac)

If it only gets 18 hours charge, that means you must charge it TWICE a day, not once! MASSIVE fail!

Even the fanbois will get tired of that... they'll only wear it when they go out on a date with other fanbois...

 

Tue, 03/10/2015 - 10:49 | 5873222 glenlloyd
glenlloyd's picture

Hmm...unless the watch actually told you it was same gender attracted it's all just speculation.

Tue, 03/10/2015 - 11:04 | 5873294 random999
random999's picture

Dont really want to get myself into a iSheeple argument, but I cant resist!

Please tell me in what way iPhones where revolutionary! As far as I know the only new invention in it was the inability to multitask and the blocking of non apple bluetooth devices. And oh i forgot, it was also released with only a GSM antenna, thats a really cool feature. Why put 3G in a smartphone?

But yeah, ur right they did a good job comes to helping the FED/ECB push for inflation by raising the overall pricerang for cellphones!

Tue, 03/10/2015 - 11:38 | 5873411 loonyleft
loonyleft's picture

I upvoted and I hate apple products. Apple didn't 'invent' anything. They took existing products and either through their fanbase and / or improvements in the previous design they became popular items. 

The pocketPC was around, but the ipod touch made it easy to use by getting rid of the stylus and going to a thumb based, simplistic OS that was easy to use and functional. 

mp3 players were around, but apple made it easier to download songs. Their massive marketing campaign compared to other companies and their fanbase made it 'cool' to own one. 

Apple never really does sell innovation, but sells the sizzle. 

Tue, 03/10/2015 - 10:56 | 5873257 lunaticfringe
lunaticfringe's picture

Apple finally jumped the shark. Only a couple gay hipster douche bags will buy that POS.  

Tue, 03/10/2015 - 14:02 | 5874131 juantrades
juantrades's picture

They'll be the only ones able to afford the $10,000 price tag (even though hipsters are suposed to be poor).

Tue, 03/10/2015 - 09:53 | 5872977 Whoa Dammit
Whoa Dammit's picture

The watches will still somehow wind up on the wrist (perhaps in multiples) of every EBT user you see at the corner grocery. 

Tue, 03/10/2015 - 09:56 | 5872991 pods
pods's picture

Nah, I bet you that they are pretty popular at Starbucks and in college libraries though.

pods

Tue, 03/10/2015 - 11:12 | 5873328 KingGenius
KingGenius's picture

OOO iwatch bringing the watch back. I thought actual time would come back in style one day.

Sarc

I'll stick to my Luminox 200m carbon case. I tend to break cheap ass shit

Tue, 03/10/2015 - 11:40 | 5873421 Canoe Driver
Canoe Driver's picture

Does your Luminox have a sapphire crystal? Try IWC for an upgrade.

Tue, 03/10/2015 - 13:21 | 5873896 PhysicalRealm
PhysicalRealm's picture

KingGenius sez: 'I'll stick to my Luminox 200m carbon case. I tend to break cheap ass shit'

As for me, I'll stick to my old Longines wind-up watch...

 

Tue, 03/10/2015 - 16:11 | 5874824 maxblockm
maxblockm's picture

4 Edition editions on each arm... It's a good idea to have a couple of ounces of phyzz "on hand", but there's other options with much less premium involved... 

Tue, 03/10/2015 - 09:58 | 5873000 valley chick
valley chick's picture

My 1940's Hamilton wind up watch works just fine and quite a classy watch. :-) 

Tue, 03/10/2015 - 10:02 | 5873017 DavidC
DavidC's picture

The older ones are nice watches.

DavidC

Tue, 03/10/2015 - 10:05 | 5873024 DavidC
DavidC's picture

Yeah, but did Christy Turlington advertise it?

DavidC

Tue, 03/10/2015 - 10:24 | 5873097 valley chick
valley chick's picture

Better yet...my mother. Was given to her by my father when they got married. Priceless. Seeing the icrap model in gold has nothing on the gold Hamilton.

Tue, 03/10/2015 - 10:34 | 5873148 Bangin7GramRocks
Bangin7GramRocks's picture

And my bicycle never needs gas.

Tue, 03/10/2015 - 11:08 | 5873310 firstdivision
firstdivision's picture

My Ecodrive has never needed a battery replacement, nor a "windup case" to keep it going. 

Tue, 03/10/2015 - 11:20 | 5873361 KingGenius
KingGenius's picture

Assholes need to stick to their market niche. Does toyota sell hammers?? Wanna be corporate takeover of the entire market in general.

Tue, 03/10/2015 - 09:33 | 5872896 fascismlover
fascismlover's picture

New Oxford Dictionary terms - 2016 edition: 

iDouche - person who purchased an iWatch in 2015
iRichDouche - person who purchased the gold iWatch in 2015
iPoor - person who invested in AAPL in 2015
iHomeless - person who worked at APPL in 2015 

Tue, 03/10/2015 - 09:35 | 5872909 847328_3527
847328_3527's picture

Who cares if it works?

 

As long as the AAPL wearer looks cool, I'm guessing.

Tue, 03/10/2015 - 09:55 | 5872988 HardlyZero
HardlyZero's picture

It probably says in the manual not to turn it on.

Tue, 03/10/2015 - 10:08 | 5873031 pods
pods's picture

There will be an app that turns it on when you come into close proximity to someone you want to impress.

pods

Tue, 03/10/2015 - 14:03 | 5874135 juantrades
juantrades's picture

That's the thing, it probably won't look cool the moment everyone has one.

Tue, 03/10/2015 - 10:43 | 5873197 venturen
venturen's picture

URight!

Tue, 03/10/2015 - 10:21 | 5873085 world_debt_slave
world_debt_slave's picture

Mmmmm, Tang, drink of the astronauts

Tue, 03/10/2015 - 10:33 | 5873147 pods
pods's picture

Hey, I like Tang.  

:)

Tue, 03/10/2015 - 11:02 | 5873285 flapdoodle
flapdoodle's picture

Poon flavored is the best...

Tue, 03/10/2015 - 13:46 | 5874042 Sokhmate
Sokhmate's picture

pootang

Tue, 03/10/2015 - 18:07 | 5875297 StychoKiller
StychoKiller's picture

Hmm, Joules vs Ergs??

Tue, 03/10/2015 - 09:19 | 5872836 General Decline
General Decline's picture

For this to be an effective personal tracking device, they are going to need to improve on that battery life.  Keep working on it fellas... You'll get there!

Tue, 03/10/2015 - 09:46 | 5872949 Government need...
Government needs you to pay taxes's picture

Either that or drone tech has improved dramatically; i.e. it can achieve missile lock in less time than the iWatch has battery.

Tue, 03/10/2015 - 09:20 | 5872838 McCormick No. 9
McCormick No. 9's picture

I just purchased a chinese lookalike apple watch knockoff at the flea market for 5 bucks. It actually tells time without pushing or touching (it can read my freakin' MIND!) and the battery lasts for three years. PLus, I am kool.

Tue, 03/10/2015 - 09:25 | 5872855 J S Bach
J S Bach's picture

Hmmmm. This AAPL product has a rotten core.

They should make an Apple lapel pin like on Star Trek.

"Kirk here."

Tue, 03/10/2015 - 10:01 | 5872906 HardlyZero
HardlyZero's picture

"He's dead Jim."

That trinket has no staying power...if it cuts out at the bar how will it "save a life." 

Help me somebody.

(Eno/Byrne)

https://www.youtube.com/watch?v=DxeO0LBR6GY

 

Tue, 03/10/2015 - 10:29 | 5873126 Urban Roman
Urban Roman's picture

Exactly. If he weren't dead, this product would never have seen the light of day.

Tue, 03/10/2015 - 11:05 | 5873298 Never One Roach
Never One Roach's picture

Why pay several hundred bucks when you can grab a 'genuine' one online with 'Free Shipping' from Wuhan for $6.82 ....

Tue, 03/10/2015 - 11:09 | 5873315 Nobody For President
Nobody For President's picture

My thought also. My last apple product was an apple II clone, so I'm no fanboy, but there is no way in hell Steve would have let this piece of crap get near a product launch.

Tue, 03/10/2015 - 09:32 | 5872894 curiosul
curiosul's picture

A few years ago I was browsing through TV channels when I landed on QVC or something like that.

They were selling a (cheap ass) laptop. One of the selling points was battery life. Regular use would have given you 2-3 hours. No mention of that but they kept on saying that in stand-by it will last a week!

Someone must have been sold on that

Tue, 03/10/2015 - 09:33 | 5872897 Monetas
Monetas's picture

The low battery alarm fixes everthing ?

Tue, 03/10/2015 - 09:36 | 5872915 HardlyZero
HardlyZero's picture

The battery died, or someone lied.

Dead in the water ? (heh)

Patient(ly) died.

Tue, 03/10/2015 - 09:35 | 5872911 SethDealer
SethDealer's picture

bring in that tesla boy, he has government funded battery factory in fantasyland

Tue, 03/10/2015 - 09:38 | 5872926 HardlyZero
HardlyZero's picture

So, you can re-charge it at a Costco, and requires an extension cord ?  (heh.)

Tue, 03/10/2015 - 10:59 | 5873081 Old_Dog
Old_Dog's picture

I now have to vaccum my Girl Scout cookie breakfast off of my keyboard.

 

5 points for O&O

Tue, 03/10/2015 - 10:25 | 5873105 rubiconsolutions
rubiconsolutions's picture

Can't they just capture all that unused energy from Fukushima?

Tue, 03/10/2015 - 12:08 | 5873480 Matt
Matt's picture

micro-RTG containing a few milligrams of plutonium, powers the watch for 100,000 years. Warning: for safe use, keep at least a meter of water or cement between the wearer and the device ...

Tue, 03/10/2015 - 11:11 | 5873324 Fun Facts
Fun Facts's picture

"Can last up to one week if powered off."

The best possible state it could be left in.

Apple watch = "we're out of good ideas"

Get a 60's stainless Rolex Submariner....be happier, own an indestructable appreciating asset, and have more dates too.

Tue, 03/10/2015 - 14:37 | 5873592 JuliaS
JuliaS's picture

What people seem to be forgetting is that Apple is not a tech company. Their product is not the phone or the watch but the consumer himself. They design mindset that you can throw any kind of glittering overpriced junk at and they'll swallow without hesitation. They are a personal status manufacturer. Quoting a comedian - they're a firm that sells personality to those who have none.

Apple watch has one main feature that guarantees its success - it's designed to work with an iPhone and nothing else. Meaning - it's catered to people who had already proven themselves as worthy Apple consumers. It's not designed to attract new users, but to milk the existing crowd, temporarily restoring profit margins that had been steadily eroding over the years. It's designed to be a 1st generation mcguffin. Something that like the collector version can contain less than a troy oz of undiluted gold and be priced at 10.

Apple iWatch is the Tesla Roadster of wearables. If you think people buy electric cars to save money on gas, you're missing it.

Tue, 03/10/2015 - 09:18 | 5872822 Budd aka Sidewinder
Budd aka Sidewinder's picture

WOW! Just fucking WOW!

A 30 minute workout would kill 90% of the people in this country

Tue, 03/10/2015 - 10:15 | 5873054 rpboxster
rpboxster's picture

...and Apple will have the data to prove it.  How long does the battery last while collecting all that health data on its users for sale to big pharma?

Tue, 03/10/2015 - 09:18 | 5872826 Took Red Pill
Took Red Pill's picture

It's called the Apple Watch instead of the iWatch because they were afraid that would be  too close to the truth! (NSA)

 

Tue, 03/10/2015 - 09:47 | 5872954 Government need...
Government needs you to pay taxes's picture

iTarget, iProbe, iTyrant.

Tue, 03/10/2015 - 10:13 | 5873049 GeezerGeek
GeezerGeek's picture

iProbe? Is Apple getting into the medical device field? iBOHICA?

Tue, 03/10/2015 - 10:26 | 5873113 rubiconsolutions
rubiconsolutions's picture

iWontownanappleproduct

Tue, 03/10/2015 - 09:21 | 5872827 Divine Wind
Divine Wind's picture

 

 

 

No wonder they used the hot chic in the launch.

Probably were hoping this news broke AFTER the initial wave of sales...

Oops.

Tue, 03/10/2015 - 12:42 | 5873646 flapdoodle
flapdoodle's picture

Bad news for you - the hot chick was to attract Lesbians, those who Apple marketing have identified as the most likely buyers since the male poofters will likely see the iWatch as not feminine enough...

Tue, 03/10/2015 - 20:55 | 5875951 mkkby
mkkby's picture

Where was the hot chick?  I thought they just had Christie Turlington Burns, an ugly ex model who thinks someone wants to hear her talk.

Tue, 03/10/2015 - 09:18 | 5872828 Miles Plastic
Miles Plastic's picture

No problem! Three hours will likely exceed the average customer's interest in the product.

Tue, 03/10/2015 - 09:48 | 5872931 HardlyZero
HardlyZero's picture

You can visit the Genius Bar and get plenty of lotion for your emotion.

Does this watch have any Mood settings ?  What about a f-off-Mood ?

Tue, 03/10/2015 - 09:18 | 5872830 Calculus99
Calculus99's picture

Very interesting that despite the multi-billions invested in battery R&D (both big and small) over the last 10-20 years they're still basically crap.

 

Tue, 03/10/2015 - 09:22 | 5872847 SoilMyselfRotten
SoilMyselfRotten's picture

If they would release all the inventions/patents sucked up by the big oil just maybe we'd have a better battery

Tue, 03/10/2015 - 10:14 | 5873053 GeezerGeek
GeezerGeek's picture

And our cars would run on water instead of requiring gasoline or diesel.

Tue, 03/10/2015 - 10:16 | 5873064 rpboxster
rpboxster's picture

copy them.  nobody can enforce a patent in today's IP landscape.

Tue, 03/10/2015 - 10:57 | 5873262 ParkAveFlasher
ParkAveFlasher's picture

That is VERY interesting.  This entire Apple subject reads like excellent fiction. 

Tue, 03/10/2015 - 14:26 | 5874247 HardlyZero
HardlyZero's picture

OK...put a small solar panel on your roof for $5000 (total price and install)  that will have a battery system and DC/AC converter, so when you get home at night you can re-charge...green.

The company should offer that as an accessory.

Of course the battery system would be lead-free and impact neutral.

Tue, 03/10/2015 - 14:26 | 5874249 HardlyZero
HardlyZero's picture

duplicate.

Tue, 03/10/2015 - 11:51 | 5873440 Canoe Driver
Canoe Driver's picture

There may never be a better battery, either. There is a problem with very energy-dense electrochemical cells. Beyond a certain point, the item is just a fire-bomb looking for a place to happen.

Tue, 03/10/2015 - 09:19 | 5872831 JustObserving
JustObserving's picture
Cook Admits Battery Life As Low As 3 Hours

That is not a shortcoming but a selling ploy. Apple faithful can buy two watches - one for each wrist

Tue, 03/10/2015 - 18:28 | 5875371 Chauncey Gardener
Chauncey Gardener's picture

So they can blow their wad ambidexterially? 

Tue, 03/10/2015 - 09:20 | 5872837 replaceme
replaceme's picture

I keep picturing the old Dudley Moore movie, "Crazy People", and the one nut that loved SAABs... It won't start - that's just how this model is, I love it!... It will sell an assload of units, and I will buy another Garmin for running.

Tue, 03/10/2015 - 09:38 | 5872921 Almost Solvent
Almost Solvent's picture

Volvo — they're boxy but they're good

Tue, 03/10/2015 - 09:20 | 5872839 pods
pods's picture

There will still be a surge of idiots who "need" this and will purchase it.  After that it is dead for anything other than a conversation piece. Or a $350 dollar ipod you wear on your wrist.

I could be wrong though. I don't understand narcissism that well.

pods

Tue, 03/10/2015 - 09:40 | 5872899 Ghordius
Ghordius's picture

 Conspicuous_consumption. most humans have an innate need of showing their socioeconomic status. in this, the super-cheap credit available to all throws a spanner in the working

so instead of enjoying bragging rights of having spent hundreds of credit units - something nearly every warm body can do in the "first world" - you enjoy bragging rights about having waited for hours in a line and to be among the first to achieve the buy

from the above wiki article:

"Sociologically, conspicuous consumption was previously thought to comprise social and economic behaviours primarily practiced by rich people. Yet the research of economists, (…), indicated a different understanding: that conspicuous consumption is a socio-economic behaviour very common to the poor social classes and economic groups, and common to the societies of countries with emerging economies. 

Among such people, the displays of wealth are used to psychologically combat the impression of poverty, often because such men and women belong to a social class or to an economic group whom his or her society perceives as poor.

Similarly, in The Millionaire Next Door: The Surprising Secrets of America’s Wealthy (1996) the authors reported that Americans with a net worth of more than one million dollars are likely to avoid conspicuous consumption. In contrast, millionaires tend to practice frugality (e.g., they don't finance the purchase of new cars to avoid both the rapid depreciation of new vehicles and paying interest on loans, and instead pay cash for high quality used cars)."

in my experience, there is also a thing about a "hunger" for status behind this. hence the differences in conspicuos consumption between "New Money" and "Old Money"

Tue, 03/10/2015 - 09:53 | 5872979 pods
pods's picture

It is not unheard of to see a new Dodge Charger outside a trailer down here.  CC is alive and well. 

idk, I never understood CC or more commonly "little man syndrome."  Too many "look at me" types running around.

Kudos for using "spanner," I try to work that into my lexicon but on my side of the pond it doesn't go over that well.

pods

Tue, 03/10/2015 - 12:01 | 5873461 Canoe Driver
Canoe Driver's picture

Amazing when $350 amounts to "conspicuous consumption," it's a sign of the times, I suppose. A basic quality quartz movement in stainless steel, with a sapphire crystal, is 1500 dollars retail. On that basis, $350 for a watch sort of screams EBT/Visa.

Tue, 03/10/2015 - 17:57 | 5875274 Abbie Normal
Abbie Normal's picture

Don't forget the $500-1000 phone in the pocket for the watch to work.

Tue, 03/10/2015 - 09:21 | 5872843 Rootin' for Putin
Rootin' for Putin's picture

Death to Apple!!

Tue, 03/10/2015 - 09:47 | 5872953 HardlyZero
HardlyZero's picture

iWatch = Apple deathcross.

(crossed over the event-horizon with Spock)

Tue, 03/10/2015 - 09:21 | 5872845 stant
stant's picture

I Gona wait for the I cheese straightener. It will be carbon fiber , made in a windmill powered factory by gay transgendered black germans

Tue, 03/10/2015 - 09:23 | 5872846 Silverhog
Silverhog's picture

If I had a garage full of never driven Edsels I'd be rich. Just sit back for 50 years. 

Tue, 03/10/2015 - 09:22 | 5872850 jimijon
jimijon's picture

The anti-apple obsession of ZH is totally misplaced. In fact, if anyone invested based upon ZH, you would have lost a fortune. Then there was the brief moment of promoting Google over Apple by Reggie. HA! I laid down a bet about a year or so ago to him. Where are they now? Battery tech is an achilles heal with every product including cars. 

Anyway, blast away all you Apple Haters, and when your clock is finally right again, after a big index wide drop, go celebrate. By keeping your eyes and hate on the watch, you are missing all the tech that Apple is providing to us developers. Look around and see what all the cool kids are using to build the Internet as you know it; Mac Laptops.

Just the software (open source) for medical is opening up new markets, and yet all you see is the watch. A watch that once the rumors mills hit about three years ago many tied to come out first with truly useless undesirable products. You think of Fashion as stupid. Really? Well it is fashionable to hate on the Fed, the rising stock market, Janet Yellen, BenBux, etc., who are the sheep around here? 

Cheers

Tue, 03/10/2015 - 09:27 | 5872865 jamochavez
jamochavez's picture

you are so smart--you must be a billionaire by now riding this bull market--why do you waste your time coming to this site--you should be on your yaht with many ladies- or maybe dudes with your love of apple

Tue, 03/10/2015 - 09:46 | 5872950 jimijon
jimijon's picture

I have made money on Apple, yes. But actually I enjoy collecting Silver Rounds from the various private mints in the USA. Am I rich, far from it, but I prefer not to hate and do enjoy developing software.

Tue, 03/10/2015 - 10:20 | 5873077 BeaverCream
BeaverCream's picture

"I prefer not to hate" = multikult lingo for "I've given in".

Tue, 03/10/2015 - 11:24 | 5873374 cheech_wizard
cheech_wizard's picture

>and do enjoy developing software.

I've written more throw-away code (perl, c, assembly) as an engineer than most sotware programmers. I never "enjoyed" it.

What I enjoyed was breaking microprocessor designs with my assembly code, forcing the designers to have to pour back through their system verilog code to find out where they fucked up. (and then getting a huge bonus/w executive level stock options because I managed to prevent releasing a buggy product into the marketplace...)

Most code these days is shit. Made by people who "enjoy" developing software.

Tue, 03/10/2015 - 11:35 | 5873404 I am a Man I am...
I am a Man I am Forty's picture

ZH loves to hate success, SOME of these folks have mexican crab disease, one tries to get out of the bucket and the others reach up and pull it back down.  Go back and look at all of the comments by ZH on Apple products.  Tyler looks absolutley foolish, Reggie even worse.  I've been screaming at the top of my lungs that Apple is a great investment several hundred percent ago.  Fucking red arrows all over the place.  Not a one will admit that they were wrong, just throw out "fanboi" like they've never had an original thought in their life.  Everybody thinks they are so fucking smart but missed the easiest investment in the history of the fucking world.  The stock drops 3% from its all time highs and ZH does a story on it.  After it's gone up 70 percent in a year, several hundred percent in 5 years, etc.  I mean, is it fucking possible to take a step back and look at the big picture and say to yourself, boy I fucking got that one wrong.  Not with this fucking crowd.  This is fight club and from where I am sitting (on the toilet), ZH and some of you folks need to tighten the fuck up.  Rant not off, just taking a break.

Tue, 03/10/2015 - 12:09 | 5873484 cheech_wizard
cheech_wizard's picture

Could care less about the price of Apple stock. I could have worked there, but at the time I was approached by them I was golden handcuffed to Sun Microsystems to the tune of over $2.5 million in stock options. Admittedly those were great times until the first Internet bubble burst. (And I did come up with the most reasonable and rational idea as to why it all fell apart...namely if you are sitting on a pile of stock options and making paper gains in a day what it took you a month to work for, you simply don't work that hard. You are waiting to just cash out, and call it quits. And once that mind set spread to everyone in Silicon Valley, then the implosion happened.) Owned some Apple stock, sold it, made a profit. Owned Sun stock, sold it, made a lot more. Didn't get my $2.5 million. But I got enough, and I was deemed much smarter than many of my colleagues who didn't make any money because they thought it would just go higher forever.

Back to the topic at hand...

Ooooh, aaaah, a digital watch with a touch screen and an 18 hour battery life. Clue, this is a worthless toy. I normally don't rant about Apple products because they stuck Unix under the hood of their pc's. However, this is a large step backwards. Will it kill them? No, but this was a completely worthless endeavor on Apple's part. The fact that some group got the funding to bring this product to light speaks volumes about the direction of the company. My suggestion at this point in time to Apple... Find a ball busting CFO that can actually do cost-analysis and refuses to fund projects like this. 

Tue, 03/10/2015 - 09:28 | 5872870 rubiconsolutions
rubiconsolutions's picture

Thanks for the input Timmy.

Tue, 03/10/2015 - 09:33 | 5872898 RyeWhiskey
RyeWhiskey's picture

Zombified prick.

Tue, 03/10/2015 - 09:45 | 5872945 jimijon
jimijon's picture

Rest my case.

Tue, 03/10/2015 - 10:40 | 5873180 taketheredpill
taketheredpill's picture

 

 

Looks like market gets final word today.  Couldn't help myself.  Sorry.

Fri, 03/13/2015 - 15:39 | 5886490 taketheredpill
taketheredpill's picture

 

AAPL $123 now.  I was away, assuming there was a stock-split post Watch announcement? 

Tue, 03/10/2015 - 09:38 | 5872922 taketheredpill
taketheredpill's picture

 

Don't recall ZH suggesting shorting AAPL, but sure, Apple has clocked Google.  Doesn't change the fact that AAPL is still mainly dependent on one commodity product, a phone, with features that are similar to a lot of other manufacturers.

Keeping an eye on AAPL margins, probably a fools game in market that hasn't traded on fundamentals since 2009.

As far as the "clock finally being right" is concerned, yeah fundamentals can get you out WAY too early.  But they do get you out.  Thats the point, isn't it.  Every trade I ever made serious money on looked really really stupid at first.

Agree that the "3 hour" thing could be over-blown, and 18 hours for the first version seems ok.

Rock on.

 

 

 

 

Tue, 03/10/2015 - 10:27 | 5873120 desirdavenir
desirdavenir's picture

Apple is based on hype, and one would be a fool to trust the permanency of its revenues, as well as one would be a fool to trust its imminent demise. I am almost certain it will go down to $10-$20 at one point in the future, and may be lower, but I am not sure it won't go to $200 before that. I won't risk any money on something like this, either way...

Tue, 03/10/2015 - 11:27 | 5873380 cheech_wizard
cheech_wizard's picture

>18 hours for the first version seems ok.

First rule of those smarter than you... Never buy the first release of a product.

 

Tue, 03/10/2015 - 14:04 | 5874143 juantrades
juantrades's picture

Sounds like every iPhone release to me.

Tue, 03/10/2015 - 09:54 | 5872983 Panafrican Funk...
Panafrican Funktron Robot's picture

"The anti-apple obsession of ZH is totally misplaced."

I guess that's why ZH crazies like Tim Cook have been selling their shares off like hotcakes.

6 month change in insider ownership:

Insider Trans -38.35%

 

Tue, 03/10/2015 - 10:23 | 5873093 desirdavenir
desirdavenir's picture

what's the supposed technological advantage of Apple, again ? 

It historically has a large market share in the US, so developpers in the US prefer to begin with iOS before porting to other platforms. As far as I can tell, developpers and consumers in Europe (outside the UK, of course) prefer Android. Every discussion I have on this topics boils down to : better price for the hardware, don't want to overpay for the hype:

- my SO replaced her Samsung galaxy note screen for less than 50€ (I guess 35€, but I am not sure)

- her sister paid 150€ to replace the screen of her iphone

Who do you think looks smart, and who looks dumb, in family discussions over Apple vs. Android ? The hype Apple sells is for brainwashed teenagers in the global village. Android is for adults.

ps: and I use nokia/MS, because of the screen, the battery, and the antenna. Don't care about apps

Tue, 03/10/2015 - 10:57 | 5873263 laomei
laomei's picture

Major benefit of Android is that it's easily forkable.  I love the shit out of my xiaomi... i can modify anything on it, i can root it easily, i can load custom roms if i want to, and it's entirely stripped of google everything.  

 

That's the weird thing about apple shit, there are no real options.  the morons see their apps as "investments" which is why they are resistant to switching.  my phone... i have spent $0 on apps, there is no need to do so.  i have rooted it and block all ads. I have gone into each app and individually set permissions.  my phone is relatively secure.  i can do a full audit of all data as well, and further lock it down.

 

it cost me like $120 new.  and in the us, most who saw it were shocked, liked it, and wanted to know how to get one.  apple is a fucking joke.

Tue, 03/10/2015 - 11:15 | 5873335 flapdoodle
flapdoodle's picture

Xiaomi, Huawei, ZTE & Lenovo/Motorola etc will eventually eat Apple's lunch, and likely Samsung and LG's as well.

Commodity product margins are a bitch.

Tue, 03/10/2015 - 11:29 | 5873390 cheech_wizard
cheech_wizard's picture

Just think about how well things would sell if they came set-up without you having to go in and do all that shit in the first place.

 

Tue, 03/10/2015 - 14:31 | 5874273 laomei
laomei's picture

its actually really easy. i deny everything by default and then selectively allow as needed

Tue, 03/10/2015 - 15:27 | 5874561 Sokhmate
Sokhmate's picture

My favorite rom is aokp patched to run PDroid.

Tue, 03/10/2015 - 10:30 | 5873131 Clowns on Acid
Clowns on Acid's picture

Keep jimmi_ing your jon_son. Bitch.

Tue, 03/10/2015 - 09:22 | 5872852 IronShield
IronShield's picture

Yeah, I think I'll stick with TAG Heuer. ;-)

Oh, and FU (cr)apple.

Tue, 03/10/2015 - 09:26 | 5872860 Divine Wind
Divine Wind's picture

 

 

I wonder what the actual per item manufacturing cost might be?

 

.

Tue, 03/10/2015 - 09:28 | 5872869 Moe Howard
Moe Howard's picture

Next to nothing.

Tue, 03/10/2015 - 09:26 | 5872861 comob
comob's picture

the biggest elephant in the room: what do you do with a solid gold watch when it becomes obsolete?

 

Gives new meaning to the term "goldbrick".

Tue, 03/10/2015 - 09:27 | 5872866 q99x2
q99x2's picture

The company made junk in the 80s and they still do. I am proud to own no apple products. The Q99X2 use Linux.

Tue, 03/10/2015 - 09:27 | 5872867 Bill of Rights
Bill of Rights's picture

Epic fail..

Tue, 03/10/2015 - 09:42 | 5872935 HardlyZero
HardlyZero's picture

Does that bracelet come with Yoga instructions ?

Hoping to stretch it out...

Tue, 03/10/2015 - 09:27 | 5872868 Moe Howard
Moe Howard's picture

The watch that comes with a giant dongle - needs the iPhony to operate.

Tue, 03/10/2015 - 09:43 | 5872937 HardlyZero
HardlyZero's picture

Does it have a hand-crank version ?

Tue, 03/10/2015 - 14:06 | 5874152 juantrades
juantrades's picture

lmao

Tue, 03/10/2015 - 09:29 | 5872875 venturen
venturen's picture

but isn't that when the next upgrade cycle. I love how with each apple product you have to have....6 month later it must be replaced as the new iphone/ipod is so much better and has a few more features that android(or other) products have had for like 2 years. How long can people be stupid?

Tue, 03/10/2015 - 10:15 | 5873059 Cthonic
Cthonic's picture

since 1984

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