This page has been archived and commenting is disabled.

Maserati Sales Tumble 43%

Tyler Durden's picture




 

Just blame it on the weather, because everyone knows no self-respecting 1%-er would be caught dead driving (or being driven) to their nearest Maserati dealership in their snow-ploughing $100K Range Rover, when it is snowing outside. In the middle of winter.

End result: only 481 Maseratis were sold in all of the US in February, a plunge of 43% from a year ago (following a 20% drop in January) back when it was the Polar Vortex's fault that Q1 2014 GDP went from an initially forecasted 3.5%, to -2.5%.

But this time the snow is different.

 

- advertisements -

Comment viewing options

Select your preferred way to display the comments and click "Save settings" to activate your changes.
Tue, 03/17/2015 - 15:33 | 5899373 Creepy A. Cracker
Creepy A. Cracker's picture

The weather...

Tue, 03/17/2015 - 15:42 | 5899419 General Decline
General Decline's picture

An increased minimum wage should solve this problem.

Tue, 03/17/2015 - 15:58 | 5899487 wallstreetapost...
wallstreetaposteriori's picture

why buy one maserati when you can invest the money in biotech and buy two tomorrow.

Tue, 03/17/2015 - 16:03 | 5899500 Bokkenrijder
Bokkenrijder's picture

Must have been all that snow, Maseratis don't come with four wheel drive for as far as I know.

Tue, 03/17/2015 - 16:08 | 5899527 KnuckleDragger-X
KnuckleDragger-X's picture

Well they tend to sit so low that a snowball would high center them....

Tue, 03/17/2015 - 16:18 | 5899550 Deathrips
Deathrips's picture

Aren't Maseratis for chicks that want to be driving Ferraris?

 

That's what I thought.

 

Maybe all the dudes driving them figured this out?

 

Im not sexist...i hate Yellen and Bernanke equally!

 

Rips

Tue, 03/17/2015 - 16:26 | 5899585 SWRichmond
SWRichmond's picture
Maserati Sales Tumble 43%

Now it's getting serious....

https://www.youtube.com/watch?v=SMTDQZzQMKk

 

Tue, 03/17/2015 - 17:39 | 5899794 Four chan
Four chan's picture

quattroporti are junk.

Tue, 03/17/2015 - 23:19 | 5900824 MontgomeryScott
MontgomeryScott's picture

Maseratis are to Lamborghinis as Volkswagens are to Mercedes Benzes (or Kias are to Hyundais, or Ladas are to Fiats, or anything made by the British is to a functional automobile).

I'll tell you what you gotta do. You gotta pretend that your face is a Maserati...

https://www.youtube.com/watch?v=LqFUEcM9wR0

The Jag's in the shop. Can I borrow your Datsun 710 wagon? I really have to get to work...

Nice tits. Where's the nipples?

Wed, 03/18/2015 - 02:05 | 5901080 TruthInSunshine
TruthInSunshine's picture

Maseratis are so unreliable that they make British Leyland look like Hondas by comparison.

I had a client with a 2006 Quattroporte that caught on fire while he was driving it during the fall, in the rain, with 4,100 miles on the odometer.

This was two months after it grenaded its transmission.

He bought the car new, mind you.

Tue, 03/17/2015 - 16:26 | 5899587 SWRichmond
SWRichmond's picture

dup..

Tue, 03/17/2015 - 16:19 | 5899559 Harbanger
Harbanger's picture

I could use a new Baretta.  Maybe they'll come down in price.

Tue, 03/17/2015 - 19:33 | 5900208 Rootin' for Putin
Rootin' for Putin's picture

I think your money would be beter spent on a Beretta

Tue, 03/17/2015 - 17:14 | 5899724 Rukeysers Ghost
Rukeysers Ghost's picture

The top level Quattroporte comes with 4 wheel drive you heathen.

Tue, 03/17/2015 - 15:43 | 5899422 Herd Redirectio...
Herd Redirection Committee's picture

The Chinese 1% are still buying real estate in BC, site unseen, with cash... Maybe they just really like spending cash.  Or they know the window to spend their illicit gains will close one day!

Tue, 03/17/2015 - 16:00 | 5899488 ebworthen
ebworthen's picture

No more QE; all that money was going straight into Wall Street, some rich gravy.

When Janet announces QE4 after a 0.25% rate raise crashes everything - sales ^ .

Tue, 03/17/2015 - 15:35 | 5899383 Philo Beddoe
Philo Beddoe's picture

I put off my purchase...just waiting for the stationwaggon version like everybody else. 

Tue, 03/17/2015 - 23:57 | 5900936 neidermeyer
neidermeyer's picture

Why not get a Ferrari FF?

Tue, 03/17/2015 - 15:38 | 5899386 Chuck Knoblauch
Chuck Knoblauch's picture

I already have six 2015's in the garage.

I don't want to buy another.

Tell you what.

I'll trade two for a brand new 2016?

Take it or leave it.

Tue, 03/17/2015 - 15:46 | 5899435 Dr. Richard Head
Dr. Richard Head's picture

The GranTurismo MC is a sweet freaking ride.  It's not mine, but I get to spin it around now and again...

Tue, 03/17/2015 - 15:51 | 5899456 Creepy A. Cracker
Creepy A. Cracker's picture

I do that with my Matchbox version as well.

Vroom... Vrrrrooooooommmm...

Vroom, vroom, vroom...

Errrrrrr...

Tue, 03/17/2015 - 15:58 | 5899484 Chuck Knoblauch
Chuck Knoblauch's picture

Loser.

Tue, 03/17/2015 - 15:37 | 5899389 JustObserving
JustObserving's picture

All those new bartenders and waiters are not buying Maseratis?

Tue, 03/17/2015 - 15:39 | 5899403 Chuck Knoblauch
Chuck Knoblauch's picture

Damn union dues are eating up everything.

Tue, 03/17/2015 - 15:51 | 5899459 Creepy A. Cracker
Creepy A. Cracker's picture

So not only do the suck a lot they eat a lot.

Tue, 03/17/2015 - 15:57 | 5899481 Chuck Knoblauch
Chuck Knoblauch's picture

No Coke, Pepsi.

Tue, 03/17/2015 - 15:53 | 5899460 cornfritter
cornfritter's picture

2.5 hrs. on a short handled shovel, a little windshield time (someone else driving) i made a $20 bill and 1 large ziplock of frozen sand bass filets... not too bad.  hope things pick up some w/ spring time coming.  Still got a new set of GHS strings, so i'm good (aint no unions out here).

Tue, 03/17/2015 - 16:00 | 5899489 Never One Roach
Never One Roach's picture

With joblessness now down to almost zero in this Robust Rekovery, no one has time to go buy a maserati...they'll all at work I guess.

Tue, 03/17/2015 - 16:07 | 5899518 Chuck Knoblauch
Chuck Knoblauch's picture

I have my deformed clone go out and conduct all my financial transactions when stuck at work.

He works cheap.

Tue, 03/17/2015 - 16:15 | 5899546 bozoklown
bozoklown's picture

but can he make the  throw to 1st?

Tue, 03/17/2015 - 16:35 | 5899612 Chuck Knoblauch
Chuck Knoblauch's picture

He can make change without using his fingers.

Tue, 03/17/2015 - 18:05 | 5899877 MrButtoMcFarty
MrButtoMcFarty's picture

https://www.youtube.com/watch?v=GtLNCmsJVFI

How can a Poor Man Stand such Times and Live...

Tue, 03/17/2015 - 15:42 | 5899399 JenkinsLane
JenkinsLane's picture

The flagship model, the GranTurismo, is quite long in the tooth now (production started 2007), which could explain some of the fall. 

The Jaguar F-Type could also be part of the explanation.

Tue, 03/17/2015 - 15:39 | 5899407 SethDealer
SethDealer's picture

need 0 down and finance for 15 years

Tue, 03/17/2015 - 15:48 | 5899444 Chuck Knoblauch
Chuck Knoblauch's picture

Or, buy some stawks.

Tue, 03/17/2015 - 15:39 | 5899410 Winston Churchill
Winston Churchill's picture

Looks like the party is over for the 0.1%, and they are banking ahead of deflation.

Tue, 03/17/2015 - 16:11 | 5899535 KnuckleDragger-X
KnuckleDragger-X's picture

Naaa, they've gone to the collectors car market, like art but with wheels.

Tue, 03/17/2015 - 15:42 | 5899418 Atlantis Consigliore
Atlantis Consigliore's picture

EVERBODY!!  Back to the Choppeeeeeeeh! 

Tue, 03/17/2015 - 15:42 | 5899420 FreeShitter
FreeShitter's picture

I'll settle for a new mustang or vette.

Tue, 03/17/2015 - 15:52 | 5899462 El Vaquero
El Vaquero's picture

I'm happy with my paid for '92 POS.  It has faded paint, so I don't care if it gets scratched, I can work on it and it goes places that make people want to get out of it and walk. 

Tue, 03/17/2015 - 16:07 | 5899501 cowdiddly
cowdiddly's picture

sounds like my friends truck.Crazy fool Rhino Lined his entire truck. For a truck painted with black bed liner it don't look to bad, tough as concrete, he could drive through a brush pile and could care less about a scratch.

Tue, 03/17/2015 - 16:09 | 5899530 El Vaquero
El Vaquero's picture

LOL, there is a reason that, for some things, I don't want nice espensive stuff.  If it's considered nice shit, I want it to either be indestructable, or something that hangs on a wall where I won't knock it over.  Other than that, I want functionality.

Tue, 03/17/2015 - 18:43 | 5900037 Miffed Microbio...
Miffed Microbiologist's picture

Actually a banged up POS car may come in quite handy if it all goes to hell. People will be running around me and going for where the perceived money is.

This actually happened to me when I came out of my yoga class to find the new black Escalade next to me was broken into. Glass all over my car and a 20ish girl freaking out on the phone to the police. The sobering part to me was I was going to the range after my class and had $2000 worth of guns and ammo in my trunk. I was damn lucky and will never repeat that mistake but I sure did appreciate my hunk of junk since.

Miffed;-)

Tue, 03/17/2015 - 16:19 | 5899557 FreeShitter
FreeShitter's picture

I hear ya.

Tue, 03/17/2015 - 15:45 | 5899426 Thisisbullishright
Thisisbullishright's picture

I'm waiting for the Sport utility model that runs on cold fussion!! 

Tue, 03/17/2015 - 15:45 | 5899433 Matt
Matt's picture

Hellcats are sold out, with massive queues and up to 50% markup. Not quite the same price range, but still ... 

Tue, 03/17/2015 - 18:33 | 5899996 Abbie Normal
Abbie Normal's picture

Because 710 HP is sufficient to outrun the recession?

Tue, 03/17/2015 - 19:48 | 5900249 Northern Lights
Northern Lights's picture

You can make your own Hellcat.  I'm part of a Dodge Challenger club and one guy took his 2010 RT with the 5.7 Litre Hemi and supercharged it himself.  Thing pulls well over 650HP at the track.  

Buy one of the Challenger SRT 392's with the 6.2 Litre engine and supercharge that and you can match the Hellcat output.

Tue, 03/17/2015 - 15:46 | 5899436 Larry Dallas
Larry Dallas's picture

Never have - nor will I ever - buy or lease  'Murican.

Father in law has a GMC truck brand new that has been in for service more times than he can recall.

Besides, no one who drives a Chevy Equinox is happy about their slot in life.

 

Tue, 03/17/2015 - 16:20 | 5899564 FreeShitter
FreeShitter's picture

Only chevy  I like are corvettes. Chevy trucks pre 2007 I like as well.

Tue, 03/17/2015 - 17:37 | 5899789 Oldwood
Oldwood's picture

Really?

"Never have - nor will I ever - buy or lease  'Murican."

For one, there are no American cars in the original meaning of the term. Most American cars are full of foreign made components and maybe assembled here.

Secondly, if you are content with the short term thinking of entitlement (like that will never run out) you had better buy American, because few else are and without American production of something we will all starve.

Tue, 03/17/2015 - 15:46 | 5899437 Rusputin
Rusputin's picture

Have the 1% heard of studded snow tyres?

We are talking here about the 2% to 10%, because the 1% are living in 30+C heat on various beaches and yachts around the world, and good luck to them, they earned every penny, and of course started from nothing ;-)

Tue, 03/17/2015 - 15:47 | 5899441 FieldingMellish
FieldingMellish's picture

They decided to buy a few Apple Watches instead. Apple products are slightly more reliable than Maseratis.

Tue, 03/17/2015 - 18:36 | 5900007 Abbie Normal
Abbie Normal's picture

Tell that to the thousands that have lost wifi capability after "upgrading" to ios8.  The apple support forum thread for this one issue is over 150 pages and counting.

Tue, 03/17/2015 - 19:43 | 5900233 FieldingMellish
FieldingMellish's picture

Like I said, slightly. Talk to a Maserati owner.

Tue, 03/17/2015 - 15:48 | 5899445 stant
stant's picture

Everybody's buying that carbon fiber one built in a windmill powered factory by gay transgendered black germans

Wed, 03/18/2015 - 01:31 | 5901054 Dickweed Wang
Dickweed Wang's picture

LOL!!

Tue, 03/17/2015 - 15:54 | 5899470 tommylicious
tommylicious's picture

Supreme Douchebagmobiles, along with Range Rovers.

Tue, 03/17/2015 - 15:57 | 5899480 El Vaquero
El Vaquero's picture

I think it's funny that Range Rovers were what they used for African Safaris.  They had to have one go along with the group that carried nothing but spare parts. 

Tue, 03/17/2015 - 16:02 | 5899491 JenkinsLane
JenkinsLane's picture

"If you want to drive into the desert drive a Land Rover, if you want to come back out again drive a Toyota."

 

That being said, Land Rover Defenders, which I believe are illegal in America, are known for being excellent off-road. 

Tue, 03/17/2015 - 21:22 | 5900514 Abbie Normal
Abbie Normal's picture

The Defenders were sold in Canada throughout the '90s.  A business acquaintance had one and he said that the dealer admitted that half of their sales were going across the border, illegally or not.

Tue, 03/17/2015 - 16:08 | 5899528 Winston Churchill
Winston Churchill's picture

I've told this story before but I was visiting the Range Rover production plant the day the

first US model came off the line. The production manager wanted to show it off to me.

I got in it, and absolutely nothing I tried worked, in spite of QC stickers all over.

POS.

Tue, 03/17/2015 - 18:53 | 5900080 ThirdWorldDude
ThirdWorldDude's picture

Nothing from 2000 an onwards. A friend of my old man who's a hunter has a Defender from '90, still goes like crazy... Tough SOB's; I also like those small Campagnolas.

Tue, 03/17/2015 - 15:55 | 5899472 orangegeek
orangegeek's picture

yellen can't fit any more maserati's on her balance sheet

Tue, 03/17/2015 - 15:56 | 5899475 mendolover
mendolover's picture

Westport,  CT's new Maserati dealership was supposed to be open January of this year.  They took that sign down but according to a contactor onsite they are scheduled to open this month.  I'm sure they were just waiting for the yucky weather to pass.  Who wants to get their new car mats all sandy?

Tue, 03/17/2015 - 15:56 | 5899479 ThroxxOfVron
ThroxxOfVron's picture

Dear Masarati:

Please take note: ALL 1%er toys must be 'electric' for the government to subsidize directly or indirectly with taxpayer money.

Tue, 03/17/2015 - 16:06 | 5899514 disabledvet
disabledvet's picture

Who drives gasoline powered anything anymore?

 

Now say hello to the Model 1911...

Tue, 03/17/2015 - 17:39 | 5899795 Oldwood
Oldwood's picture

Gun powder powered?

Tue, 03/17/2015 - 16:07 | 5899523 davidalan1
davidalan1's picture

30 years ago i bought one of their lowest models, a bi-turbo..what a PIECE OF SHIT...broke down every week and Mechanics to fix arent anywhere to be found. Having said that, It was without a doubt the funnest car to drive, EVER.. fwiw..

p.s. after i traded it in to a dealer some other guy bought it and ended up calling me to tell me what a p.o.s. it was...lol..

Tue, 03/17/2015 - 16:08 | 5899526 Mr. Bones
Mr. Bones's picture

It looks like January '13 and '14 were pretty bad months too, but December '13 looks pretty strong compared to December '14.

 

Theory: Christmas Maseratis were recompense for the wife catching you with the mistress, December '14 was too cold to visit the mistress therefore no Christmas Maserati.

Tue, 03/17/2015 - 16:09 | 5899529 PTR
PTR's picture

I'll take a 6000SUX, thank you.

Tue, 03/17/2015 - 16:59 | 5899683 r00t61
r00t61's picture

8.2 MPG.

An American Tradition.

Tue, 03/17/2015 - 16:14 | 5899544 Mike Honcho
Mike Honcho's picture

Maserati sales down, but wannabes are at all time highs....something is amiss

Tue, 03/17/2015 - 16:17 | 5899552 spinone
spinone's picture

Quick, give more money to the banks and corporations. Replace more U.S. workers with H1B visas. It'll trickle through.

Tue, 03/17/2015 - 16:27 | 5899593 taketheredpill
taketheredpill's picture

 

 

Maybe the 1% are starting to read the articles about the 1% and buying Corollas and Civics as their "beard-mobiles"?

 

Tue, 03/17/2015 - 16:49 | 5899655 Stormtrooper
Stormtrooper's picture

No, they're buying heavily armored Humvees and MRAPS to protect their asses.

Tue, 03/17/2015 - 16:32 | 5899605 Dekyus
Dekyus's picture

market is mature :-)

Tue, 03/17/2015 - 16:38 | 5899618 Bunga Bunga
Bunga Bunga's picture

Did they crack down on subrpime car loans? No way!

Tue, 03/17/2015 - 16:38 | 5899620 the not so migh...
the not so mighty maximiza's picture

here in great neck ny, they just opened a new dealer,  have not seen a sole in it since opening

 

Tue, 03/17/2015 - 18:19 | 5899937 MrButtoMcFarty
MrButtoMcFarty's picture

Haven't noticed that...They will sell a few up there....plenty of money sloshing around.

Tue, 03/17/2015 - 21:26 | 5900522 Abbie Normal
Abbie Normal's picture

Is that a subtle implication that Maserati salesmen are soulless?

Tue, 03/17/2015 - 16:47 | 5899643 db51
db51's picture

Who would buy a POS Maserati?

Tue, 03/17/2015 - 16:48 | 5899649 swass
swass's picture

They only do 185, I hear.

Wed, 03/18/2015 - 01:29 | 5901053 Dickweed Wang
Dickweed Wang's picture

The 2015 top end Corvette does over 200 mph . . . .

Tue, 03/17/2015 - 17:03 | 5899697 Caleb Abell
Caleb Abell's picture

Those who are too poor to afford a Ferrari.

Tue, 03/17/2015 - 17:23 | 5899742 ChargingHandle
ChargingHandle's picture

Having redlined a 2012 Maserati for 2.5 hours on a closed track, I can tell that they are not pieces of shit. Maserati's are a dream to drive and they have the 2nd best sounding engine in the world.... next to a Ferrari.

Tue, 03/17/2015 - 17:41 | 5899797 Yen Cross
Yen Cross's picture

   Maseratis' are pieces of shit. They're bolted together pieces of other car manufacturers and suppliers, starting with their detuned Ferrari motors. Ferrari F136 engine - Wikipedia, the free encyclopedia

Tue, 03/17/2015 - 16:47 | 5899644 swass
swass's picture

By itself, not a great indicator, unless it is followed by a collapse in luxury. 

Tue, 03/17/2015 - 17:07 | 5899705 walküre
walküre's picture

Finally some good news!

Let 'em drive Lexus. Oh the humanity!

Tue, 03/17/2015 - 17:32 | 5899771 ersatz007
ersatz007's picture

Guess I picked the wrong day to stop sniffing glue...I mean open a Maserati dealership.

Tue, 03/17/2015 - 18:01 | 5899857 yellowsub
yellowsub's picture

Mine runs on 1.21 gigawatts, however I may upgrade to the Mr. Fusion after the levitating wheels upgrade...

Tue, 03/17/2015 - 18:14 | 5899913 MrButtoMcFarty
MrButtoMcFarty's picture

A 15 year old F150 work truck and a 10 year old ZZR1200 for weekends.

A leased Prius for the wife....I really wanted her in a Benz....but she wanted the Prius. I lost.

One of my younger coworkers just borrowed $65K on a F150 Raptor....banksters love the kids.

Has Maserati ever made a decent car??

 

Tue, 03/17/2015 - 18:46 | 5900050 Fix It Again Timmy
Fix It Again Timmy's picture

I need a high-powered luxury car so the bread doesn't go stale during the trip home from the corner store...

The Lamborghini Aventador LP 750-4 SV works great for that!...
Tue, 03/17/2015 - 19:00 | 5900106 SubjectivObject
SubjectivObject's picture

"Just blame it on the weather, because ..." the Northeast USA is the only real market for Maseratis.

Tue, 03/17/2015 - 19:10 | 5900145 Atomizer
Atomizer's picture

Joe Walsh | Life's been Good 

http://m.youtube.com/watch?v=BXWvKDSwvls

Tue, 03/17/2015 - 19:24 | 5900192 SmedleyButlersGhost
SmedleyButlersGhost's picture

I'm sorry but could it be that Masserati has simply run out of douche bags to buy them? Say - all the 1% has one and game over?

Tue, 03/17/2015 - 19:43 | 5900231 Northern Lights
Northern Lights's picture

Their marketing strategy is all wrong.

They should go above and beyond and introduce 14 year financing on their entire lineup.  That way even a toilet attendant can buy one.

 

 

Tue, 03/17/2015 - 20:05 | 5900298 HumanResourceProblem
HumanResourceProblem's picture

FWIW, I was talking with the North American sales manager of high-end (i.e., $100K-plus) European pianos yesterday. That market has never recovered from the 2008 crash.

Tue, 03/17/2015 - 23:33 | 5900867 Tachyon5321
Tachyon5321's picture

A Quattroporte new runs $110K to $140K, but one with 50K mileage is worth $20,000+....

 

 

 

 

Wed, 03/18/2015 - 01:35 | 5901051 Dickweed Wang
Dickweed Wang's picture

"Your face is a Maserati . . ." - Ted Nugent

Wed, 03/18/2015 - 10:40 | 5901974 str8face
str8face's picture

Nah, everyone just realized that the new Ghibli is ugly as shit.

Do NOT follow this link or you will be banned from the site!