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Guess Who Owns $1.1 Billion In Apple Stock

Tyler Durden's picture




 

The Swiss National Bank had a rough quarter in Q1 as the decision to abandon the increasingly unsustainable EURCHF floor (an event which marked an implicit admission that central banks are not all-powerful after all) blew a $32 billion hole in the central bank’s euro reserves. That, however, wasn’t the most remarkable takeaway from the SNB’s quarterly report. 

More interesting than the massive loss was the line item in the SNB’s balance sheet which shows that 18% of the bank’s assets are held in foreign stocks.

As we noted last week, that amounts to around $100 billion — 15% of Switzerland’s GDP — in equities. This prompted us to praise the bank for its sheer brazenness in owning up to its equity holdings in a world where all plunge-protection-providing central banks are buying stocks but in which no one dares to admit it. 

Just what does the SNB hold in its $100 billion stock portfolio? Quite a lot, and more than one-third of its holdings are in US equities. More specifically, the bank owns some $37 billion worth of shares in 2,548 US-listed companies, up an impressive 40% Q/Q. Here are the top 20 holdings:

And here's a look at the Q/Q change (basically, they added to everything):

As you can see from the above, Apple is far and away the largest US position and indeed, the SNB bought some 3.4 million shares of the iPhone maker during the first three months of the year alone, while the value of the bank's stake nearly doubled.

We would be remiss if we failed to point out the hilarious irony inherent in the fact that the SNB, whose abandonment of the EURCHF floor has hit Swiss watchmakers by reducing export comeptitiveness, spent the last three months accumulating a massive stake in the maker of the Apple Watch, a product that many traditional Swiss manufacturers have derided as a fad that's unlikely to withstand the test of err.. time. 

As for the SNB being one of the biggest buyers of AAPL, here is how one can explain it:

SNB buys AAPL stock and lowers interest rates to force yield-starved bond investors to give money to Apple, which uses the debt proceeds to buyback AAPL stock, which boosts the value of SNB's AAPL stock.

Q.E... er... D.

Source: 13-F

 

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Thu, 05/07/2015 - 11:44 | 6069305 falak pema
falak pema's picture

The Swiss love watches, I guess that is the "official" reason.

Thu, 05/07/2015 - 11:46 | 6069312 SickDollar
SickDollar's picture

this Economy system is dead in the water

everything is being exposed

 

Thu, 05/07/2015 - 11:49 | 6069325 Soul Glow
Soul Glow's picture

Do they own Nestle?

:)

Thu, 05/07/2015 - 11:58 | 6069347 Cognitive Dissonance
Cognitive Dissonance's picture

The ghost of Steve Jobs just might crash the world's financial system.

iWonder

iWonder

Thu, 05/07/2015 - 12:00 | 6069368 Took Red Pill
Took Red Pill's picture

WOW! When the market crashes, there's going to be a lot of pain felt around the world. Not just individual investors but countries as well.

Thu, 05/07/2015 - 12:09 | 6069401 Cognitive Dissonance
Cognitive Dissonance's picture

Unimaginable pain I would say. Considering how interconnected all the various parts of the system are, domino theory doesn't come close to describing the net effect.

Ultimately the CB's work on the premise they can remove key dominoes from the various lines and halt the crash progression. That may have been an effective strategy decades before.......but no longer.

Thu, 05/07/2015 - 12:28 | 6069467 prefan4200
prefan4200's picture

Yes, we all know the US Stock market is over-priced.  But if the TPTB can use spoofing, futures manipulation, and other shenanigans to keep stock prices rising as well as prevent it from crashing, as they have been doing, what will be the catalyst to send it crashing?  Bad fundamentals?  Nope, doesn't matter.  Low volume?  Nope, that doesn't appear to be doing the trick either, in fact, that likely aids the spoofing shit.  So why can't they do this forever, short of a nuclear bomb hitting Wall Street?  What is going to stop the money-printers from jacking this market up til we are all long dead and gone?????  Really. Somebody tell me.  I wanna know.

Thu, 05/07/2015 - 12:33 | 6069484 espirit
espirit's picture

The SNB purchase of crAAPL was proxy for Putins interest. 

Thu, 05/07/2015 - 14:07 | 6069821 walküre
walküre's picture

Worse yet. If they announce a financial stimulus to buy stocks right out in the open to rescue 401k retirements and pension plans.

Only price discovery you will get is when you sell some of your belongings as you downsize and go into retirement.

Mon, 05/18/2015 - 12:36 | 6105907 chart_gazer
chart_gazer's picture

 "What is going to stop the money-printers from jacking this market up til we are all long dead and gone?????"

I've been asking this question a long time. No one has an answer, because everyone knows they can and will continue to create new money to prop up the stock and bond markets  even when the crash hits.  They will step it up to more absurd levels. The effect is price inflation, and it is rampant today (the PPI/CPI is bullshit).  Where I live everything is up in price massively. Seniors, middle class and poor are bearing the consequence but there is nothing they can do about it. A lot of people are going to be hurtin when they pump even more inflation into the next pull back.

Thu, 05/07/2015 - 12:35 | 6069471 Oh regional Indian
Oh regional Indian's picture

CD, you were right up above. That thumb on chin job's photo is a tell. Him broadcasting his massah's ineffable name.

Edenic Apple, Bitten, Job's Apple, Bitten, launched in 1984, Apple becomes the darling of the Big Apple.

I think there is a subtle message there. For th efruit of the tree of knowledge ye shall NOT eat.

And here we are.

An Apple a Day.

An Apple on my Desk.

An Apple in my pocket.

An Apple on my wrist.

An apple on my living room wall.

Yes, we are very good at learning from past experience, us humans....

Meanwhile, Sequence 16 :

https://www.youtube.com/watch?v=QKrzijChaYM

 

Thu, 05/07/2015 - 12:32 | 6069481 Antifaschistische
Antifaschistische's picture

So, the I-Phone, Smart Phone, I-Watch, revolution puts even more pressure on the traditional swiss mechanical watch business.

So, is this considered hedging the collapse of the Swiss watch makers?

Thu, 05/07/2015 - 14:44 | 6069940 Harbanger
Harbanger's picture

No surprise to me.  I've said months ago that even foreign central banks are buying stawks.  When the whole world is doing QE, that money has to go somewhere, it's not going into their bonds as they know govs are going bankrupt.  For now it's going into US stawks.

Thu, 05/07/2015 - 12:16 | 6069423 random999
random999's picture

Oh well tell that to the morgans!

Apples largest insitutional shareholders: ( shares / percentage / value USD )

1. Vanguard Group, Inc. (The) 332,239,563 5.77 36,672,602,963 8. JP Morgan Chase & Company 62,979,131 1.09 6,951,636,479 10. Wellington Management Company, LLP 61,752,623 1.07 6,816,254,526

Then we go to Top Mutual Fund Holders:

 

1. Vanguard Total Stock Market Index Fund 98,848,739 1.72 10,910,923,810 2. Vanguard 500 Index Fund 63,618,447 1.10 7,022,204,179 3. Vanguard Institutional Index Fund-Institutional Index Fund 59,983,496 1.04 6,620,978,288
Thu, 05/07/2015 - 12:20 | 6069426 random999
random999's picture

okey that didnt work out.

USD
36
6.9
6.9

10,9
7
6.6

Billions. Morgan funded directly from Boston.

Thu, 05/07/2015 - 12:33 | 6069482 El Oregonian
El Oregonian's picture

You know, the good thing is it only hurts when I think about it.

Thu, 05/07/2015 - 12:03 | 6069383 Your guess is a...
Your guess is as good as mine's picture

RIP Granny Smith

Thu, 05/07/2015 - 12:17 | 6069422 WillyGroper
WillyGroper's picture

I was streaming Sophia Smallstorm's 911 mysteries on Youtoobs thru AAPL TV2. Equipment is on a UPS. Pow, power hit, lights just flickered, but had to boot UPS. The YouToob icon disappeared. As I began to dig, folks o/l were screaming AAPL. So I checked a streaming DVD player, poof gone from there too. It appears this was a GOOG thang. It's no coincidence it coincided with the power hit. These bastids have more control over us than we are aware of. Youtoob app available on AAPL TV3 & newer streaming players. Boosting sales through inventory they can't get rid of.

Next, the only available content will be from the Ministry of Truth.

Thu, 05/07/2015 - 12:20 | 6069431 Slomotrainwreck
Slomotrainwreck's picture

"iWonder"

iAgree

Thu, 05/07/2015 - 12:36 | 6069496 El Oregonian
El Oregonian's picture

iSold

Thu, 05/07/2015 - 13:41 | 6069724 Kirk2NCC1701
Kirk2NCC1701's picture

I respectfully beg to differ with the lot of you, because I think that you're all looking at it from the wrong (Austrian) paradigm. No, I'm not suggesting the Keynesian alternative, but a "ZiBorg Economics"* alternative, for lack of a better word. Let me explain...

When this thing crashes, it will be Sovereign BONDS and their Derivatives that will go into WTC7 style free-fall. I explained a number of times when & why this will happens (hint: When the Yields on US and German bonds go to Zero).

My contention/hypothesis is that they ALL know that this will happen, and that the only relatively "safe" place to park all that out-of-thin-air fiat Debt and free Currency, is to use it to buy "Stuff": Primary assets (resources) and Secondary Assets (Profitable and Promising Businesses).

No matter how much of a hit these two take, it will tower over the Crash & Burn of Bonds & Bond Derivatives (Default!).  Kiss your Bond-based pensions Bye-Bye.

At the risk of having to explain the obvious (or what should be obvious to ZH readers): Over-priced stocks may matter a lot to the small-fry, but not to the Big Fish at the TBTF/TBTJ. This is because the former (you & me) buy stocks from Net Earned Income, whereas the latter buy it via Paper Games (Prime Dealers playing footsie with the Fed). IOW... When you have "Money for Nothing and Checks for Free", THE PRICE OF STOCKS DO NOT MATTER.  The only thing that matters, is that they have Ownership/Control of Resources and Businesses. "Prices" are for Sheeple.  To them, they are just bookie/book-keeping exercises to them. Get that through your Austrian skull.

If I'm wrong, I'm wrong. But if I'm right, you know what "porn charts" matter (Bond Yields), and which ones you can mostly ignore (all others).

And, as someone else here has pointed out, TPTB are doing their damnedest to hold on till the MIC has their ducks in a row -- for the shit-storm will be Epic and Biblical.  Suggest you Invest, Dance and Prepare accordingly.

 

* ZiBorg. Like the two (real and fictional) entities that the word is coined from, we are dealing with beings who are single-minded and relentless in their worldview, goals and will to rule over all useful and interesting beings, groups, countries and societies. Total and Full-Spectrum Domination -- with particular control in Finance, Media, and Politics.  To Them/TPTB/Zio's, their mantra is that of the Borg:  "Arguments & Laws are irrelevant.  Resistance is futile.  Prepare..."

Thu, 05/07/2015 - 14:24 | 6069873 swissaustrian
swissaustrian's picture

They only hold foreign stocks, because its about fx reserves diversification

Thu, 05/07/2015 - 12:02 | 6069376 KnuckleDragger-X
KnuckleDragger-X's picture

It's not a bad portfolio, as long as you don't try to sell it. Liquid assets doesn't mean good assets and if they had to sell off a batch to cover themselves they'd get bent over, but this is how the game is played nowadays.....

Thu, 05/07/2015 - 12:22 | 6069443 Urban Redneck
Urban Redneck's picture

It's not quite as bad as I feared it would be, but it could be better.  My 4 criteria from last week:

Yeah there is something morally wrong with printing money out of thin air and buying up the equity capital stock of foreign nations.  But as long as it is my central bank that's doing it - my ex-banker ethics are OK with it...

1) even in a market crash where they report a huge paper loss, because the equity is backed tangible productive assets and cash flows

2) unless- they are buying equity derivatives and would only have a claim on the assets of Blackrock, Citadel, etc,

3) or unless- they were loading up and over concentrated in momo stocks like iCrap or Twatter with no real underlying assets other an intellectual property.

4) or unless- they are buying Swiss stocks which artficially inflates the value of local companies, and invites unwantedforeign fiat inflows into the local economy.

But otherwise - Party On.

Thu, 05/07/2015 - 12:30 | 6069474 KnuckleDragger-X
KnuckleDragger-X's picture

Tsk, there you go tossing commonsense and forethought into the process... :-)

Thu, 05/07/2015 - 15:07 | 6070027 Urban Redneck
Urban Redneck's picture

It was nice when we used to talk about investing around here.  Too bad someone(s) destroyed the markets for us.

Thu, 05/07/2015 - 11:49 | 6069315 813kml
813kml's picture

Next Apple Watch to be made from chocolate and cheese.

https://www.youtube.com/watch?v=n47C09VU7rE&list=PLDED61B6492A368A8&inde...

Thu, 05/07/2015 - 11:58 | 6069361 Your guess is a...
Your guess is as good as mine's picture

Apple's targeting female consumers, the next product will be the iRon.

Thu, 05/07/2015 - 12:35 | 6069495 espirit
espirit's picture

Started with the iPad, hehe.

Thu, 05/07/2015 - 12:02 | 6069362 Your guess is a...
Your guess is as good as mine's picture

dbl post

Thu, 05/07/2015 - 13:17 | 6069660 hot sauce technician
hot sauce technician's picture

Make Hitlery ripple donations and get a free one.

Thu, 05/07/2015 - 12:30 | 6069476 BullyBearish
BullyBearish's picture

You take down AAPL and you take down sovreigns, hedge funds, prop traders...the whole shebang!

Thu, 05/07/2015 - 11:45 | 6069309 Bill of Rights
Bill of Rights's picture

Ripe for an ass whipping...That will teach them for going all in.

Thu, 05/07/2015 - 11:45 | 6069310 One And Only
One And Only's picture

So they basically could have simplified life and costs by buying a indexed fund linked to the DOW.

Thu, 05/07/2015 - 14:25 | 6069883 swissaustrian
swissaustrian's picture

they don't do that because etfs have additional risks.

Thu, 05/07/2015 - 11:45 | 6069311 SillySalesmanQu...
SillySalesmanQuestion's picture

They have 0% investment with banks...That tells me something. :)

Thu, 05/07/2015 - 11:47 | 6069318 Soul Glow
Soul Glow's picture

lolz it's funny that central banks act like hedge funds openly.  Remember the days when no one knew what the President's Working Group was?

Ha!

Thu, 05/07/2015 - 21:59 | 6071400 Gent
Gent's picture

This shit is starting to remind me of Bank Negara, when they would roll into the FX markets at 5 in the afternoon NY time working some action on 5 yards of Deutchemarks...lulz

Thu, 05/07/2015 - 11:47 | 6069319 Osmium
Osmium's picture

I smell another bailout coming.

Thu, 05/07/2015 - 11:48 | 6069324 Soul Glow
Soul Glow's picture

The last one hasn't stopped!  The ECB is buying shit tonnes of shitty bonds everyday!

Thu, 05/07/2015 - 12:00 | 6069369 Your guess is a...
Your guess is as good as mine's picture

No, it's the next 911. Swiss National are going to make a Big Apple Crumble.

Thu, 05/07/2015 - 12:20 | 6069438 WillyGroper
WillyGroper's picture

I heard Apple Kooken.

Thu, 05/07/2015 - 11:47 | 6069320 Ted Baker
Ted Baker's picture

SURPRISE THEY DONT OWN TWITTER

Thu, 05/07/2015 - 11:50 | 6069328 macambaman
macambaman's picture

This is just unbelieveable, wow. Hedge fund, prop trading with tax payers money...

Thu, 05/07/2015 - 11:52 | 6069338 i_call_you_my_base
i_call_you_my_base's picture

What a massive conflict of interest. I hope they get hosed.

Thu, 05/07/2015 - 11:54 | 6069348 Glass Seagull
Glass Seagull's picture

 

 

Un-buh-leeeeevable.

Thu, 05/07/2015 - 11:56 | 6069352 gdgenius
gdgenius's picture

This is very interesting. SNB acting like retail investors. Let's see if they can resist the urge to act like mom and pop on the way down.

Thu, 05/07/2015 - 11:56 | 6069355 jmcadg
jmcadg's picture

Wow the Swiss love a US stock!

This can only be epic when the fail comes.

Thu, 05/07/2015 - 11:58 | 6069363 pob
pob's picture

http://www.dailymail.co.uk/sciencetech/article-3072013/Swatch-making-sma...

Sounds like a merger to me

 

Thu, 05/07/2015 - 11:59 | 6069365 Kaiser Sousa
Kaiser Sousa's picture

fucking bullshit...

Buy Apple but please dont pass that Gold referendumb...

fucking morons....

Thu, 05/07/2015 - 12:03 | 6069374 Jacksons Ghost
Jacksons Ghost's picture

People laugh at me when I tell them Central Banks by Equities. Call me crazy.

How many Shares of Apple have the Fed's Equity Desk bought over the years? Think that will ever become public?

Thu, 05/07/2015 - 12:17 | 6069425 Rainman
Rainman's picture

The Fed is not permitted to directly buy stawks. They fund ' special purpose vehicles ' to do it on their behalf.

                     http://business.time.com/2013/04/26/why-are-central-banks-suddenly-buying-stocks/

Thu, 05/07/2015 - 12:03 | 6069377 Cannon Fodder
Cannon Fodder's picture

Honest question, what happens when stocks go down? Does the SNB sell? Or are the forced to hold their positions?

Seems like a politcal decision could send stock markets collapsing real quick. Or there is an incentive to keep printing money and "doubling down" on positions.

Strange world

Thu, 05/07/2015 - 14:28 | 6069889 swissaustrian
swissaustrian's picture

They won't sell when stocks crash, negative equity is irrelevant for a central bank as long as you have a strong currency.

Thu, 05/07/2015 - 12:03 | 6069382 Omega_Man
Omega_Man's picture

just wait till they dump it in short order,,, just like the depegging... good for fireworks for sure

Thu, 05/07/2015 - 12:04 | 6069384 A is A
A is A's picture

Well, bag on them if you want but at least they have a foreign reserve account. All Amerca has is a "broke as fuck account"....

Thu, 05/07/2015 - 12:04 | 6069385 Omega_Man
Omega_Man's picture

just wait till they dump it in short order,,, just like the depegging... good for fireworks for sure

Thu, 05/07/2015 - 12:04 | 6069388 Bill of Rights
Bill of Rights's picture
Bill Clinton on Foundation Troubles: 'I Just Work Here. I Don't Know.'

http://www.weeklystandard.com/blogs/bill-clinton-foundation-troubles-i-j...

 

Thu, 05/07/2015 - 12:05 | 6069390 Omega_Man
Omega_Man's picture

Swissy people should be angry that they are not investing in their own country...then afraid - the bank will  dump it all in one trade.. sell sell sell... will start the cascade...

Thu, 05/07/2015 - 12:15 | 6069409 Arius.
Arius.'s picture

Could Central Banks buy mining equities as an alternative to actual pm ?

 

It seems logical if they still hold pm and also equities; the mining equities are the logical crosscut,

Thu, 05/07/2015 - 12:17 | 6069414 tony wilson and...
tony wilson and saturn zion devils's picture

swiss masons
investing tribute into cia pentagram entity.
you see jobs had to die by cancer dose that boy
just would not get with the program

saturn and the rabbi love blood
plenty energy in the kinder kids
the iwatch has blood sensors
did you goy nose that
it for your health
saturn time
and blood sensor rings
a ding ding
ohh the rings of saturnia what sweet vampyre musacs they make.
listen my dears do you want to nose a tavistock secret do you promise not to tell.

Apple watch needs to see your blood before it works!
Here's something interesting and creepy beyond belief - the Apple watch needs to see your blood and know it is being worn before it can receive calls and notifications

http://82.221.129.208/iwatchassassination.html

Thu, 05/07/2015 - 12:25 | 6069459 WillyGroper
WillyGroper's picture

Per Barrie Trower, just thru the wifi in your home or for that fact any EMF they can even tell when a woman's 28 day cycle has come upon her.

Check your appliances for wifi & disconnect it.

Thu, 05/07/2015 - 12:19 | 6069429 Counterpunch
Counterpunch's picture

Because unlike the analysts at ZH, the people making tech stock picks at the SNB know what they're talking about?

Anyone who listened/listens to Zero Hedge re Apple lost money.

Thu, 05/07/2015 - 12:22 | 6069451 Mike Honcho
Mike Honcho's picture

Fact: tech stocks, much like real estate, never devalue.

Thu, 05/07/2015 - 12:27 | 6069465 Counterpunch
Counterpunch's picture

cute.

guess you didn't make any money, either.

Which makes you an expert.

Is that right?

Thu, 05/07/2015 - 12:37 | 6069500 Atomizer
Atomizer's picture

Settle down Apple fanboy. 

Introducing the Apple Watch

http://m.youtube.com/watch?v=5nmm0ofA15k


Thu, 05/07/2015 - 12:45 | 6069533 Counterpunch
Counterpunch's picture

"fanboy"

I bet you use that term a lot.

I also bet you have a beer gut, small cock, live in a shitty 1 br apartment, and have a Cal Ripken-like streak of bad calls under your belt... from stocks to stubbly-chinned "shims" taken home after last call at the local dive.

But please, provide more links that you deem insightful!

Cock.

Thu, 05/07/2015 - 13:11 | 6069642 Atomizer
Atomizer's picture

Hahahahaha. You nailed it, all of the above. 

Thu, 05/07/2015 - 12:19 | 6069434 youngman
youngman's picture

The Swiss buying a toy company with a watch....there is a moral to this story somewhere..

Thu, 05/07/2015 - 12:28 | 6069470 Counterpunch
Counterpunch's picture

just because it's stupid doesn't mean it won't succeed.

a smart watch is inevitable... this price point is tough though.

Thu, 05/07/2015 - 13:02 | 6069601 rejected
rejected's picture

"a smart watch is inevitable..."

Smart defined by Merriam Webster:

: very good at learning or thinking about things

: showing intelligence or good judgment

 

Would someone explain to me exactly where this "smart" bullshit is coming from.

It's a POS digital toy running a POS digital program.

The watch I have is a self winding analog that has served me for 37 years and NO BATTERIES! Most 'smart' POS last maybe 2-3 years.

I'll take dependable over 'smart' digital crap any day.

Thu, 05/07/2015 - 12:22 | 6069446 Atomizer
Atomizer's picture

Someone put too eggs in their basket. A digital iSwatch, what a novel idea! 

Thu, 05/07/2015 - 12:22 | 6069448 gwar5
gwar5's picture

Those top 20 are all American companies (surprised there's no Nestle'). Good to know. When the SUI start selling it will signal urine trouble and implosion is coming.

 

 

Thu, 05/07/2015 - 12:24 | 6069457 waterwitch
waterwitch's picture

What would Roger Federer do?

Thu, 05/07/2015 - 12:26 | 6069462 Mike Honcho
Mike Honcho's picture

Someone forward info on that corn dog truck IPO.

Thu, 05/07/2015 - 12:28 | 6069466 Chuck Knoblauch
Chuck Knoblauch's picture

These companies are foreign corporations.

As alien as Ted Cruz.

Thu, 05/07/2015 - 12:53 | 6069559 rejected
rejected's picture

Ted is every bit a citizen as is our precious el presidenti.

Report immediately to your local re-education camp!

Thu, 05/07/2015 - 12:28 | 6069469 Irishcyclist
Irishcyclist's picture

If proof were needed that Central Banks are major equity investors, our friends in Zurich have provided it.

Do other national Central Banks makes similar disclosures, such as the FED? Not a chance.

If nothing else the SNB should be commended for their candour.

 

Thu, 05/07/2015 - 12:32 | 6069472 Dre4dwolf
Dre4dwolf's picture

so pretty much the swiss national bank can tank the U.S. Equities market any time it wants.So , sofar its pretty much The Fed, the Swiss national bank, commercial banks and Japan (from what we know) propping up the U.S. Equities market.

So pretty much insiders counterfeiting money at their central banks and using it to control asset prices so they can conduct inside trading and profit, and probably endup as some WallStreet guru on the cover of forbes lol . . .

 

Thu, 05/07/2015 - 12:51 | 6069552 rejected
rejected's picture

Yep,,, Pretty much.

Thu, 05/07/2015 - 12:38 | 6069505 Rusputin
Rusputin's picture

In my humble opinion, forget Western tech firms and look at Russian Yota phone, nuclear tech (particularly closed loop reactors and maybe thorium), resource exploration (deep sea and arctic) and space (rocket tech, arms and near orbit space stations, and finally firms involved with robotics, particularly military, aviation and exploration.

Russias balance of trade is upwards at 25 degrees, so plenty of cashflow for these projects, and investment from others to buy this stuff or couple with joint ventures, mostly these will be Russia manufactured or in joint venture partners.

Thu, 05/07/2015 - 12:53 | 6069557 Counterpunch
Counterpunch's picture

arctic is huge where nuclear energy is going to be requisite.

Thu, 05/07/2015 - 12:40 | 6069512 zmara1
zmara1's picture

test 1

Thu, 05/07/2015 - 12:43 | 6069519 Cthonic
Cthonic's picture

Wrap them in stock certificates and burn the plutarchs.

Thu, 05/07/2015 - 12:49 | 6069545 rejected
rejected's picture

Apple,,, A usa company. ROFLMAO Hell, at least Samsung, Sony and the rest claim their country of origin.

Just another POS Chinese slave labor, tax cheating, slimeball corporation that screws Americans on a daily basis selling a $10 product for $800. 

The corporation I slave for gave me an IPAD so that they can boast its employees are truely a high tech mobil company. The POS lays in the back of my truck. Half of the time it doesn't work,,, the other half it's updating the firmware and apps.Totally uselesss. But hey,,,, They say I'm more productive....

 

Thu, 05/07/2015 - 12:56 | 6069576 Counterpunch
Counterpunch's picture

really - half the time, and you have an ipad, not some other 70 buck tablet - half the time it doesnt work, and when it is working, it is updating apps and firmware?

You're either lying, or have no real idea about the most basic operations of your device.

Or both, I suppose.

But your description strains credulity.

Thu, 05/07/2015 - 12:49 | 6069547 black rifles ar...
black rifles are cool's picture

Haven't these guys heard of the London Whale?  Or maybe the SNB hired Bruno and he is now the Zurich Whale.

Thu, 05/07/2015 - 12:54 | 6069565 Savyindallas
Savyindallas's picture

Pretty soon, centrall banks will own everything. Why not? Just print unlimited money and buy up every stock. Maybe that's their plan to rule the world. They already bought most of the politicians. 

Thu, 05/07/2015 - 13:52 | 6069779 SmittyinLA
SmittyinLA's picture

other than nuclear armed ex-Communist Russia and Iran,  I don't see any barriers to that strategy. 

Thu, 05/07/2015 - 13:50 | 6069765 SmittyinLA
SmittyinLA's picture

well then I guess the Swiss govt owns a whole lot of political advertising dollars, shouldn't all those companies have to register as foreign agents? 

 

 

Thu, 05/07/2015 - 14:17 | 6069838 Youri Carma
Youri Carma's picture

You just can't make this stuff up. The Swiss shackle hedge. But it could shackle the Swiss down when the stockbuybacks stop and the Apple shackle turns out to be nothing more than a temporary hipster hype.

Introducing The Apple Watch Hand - CONAN on TBS https://www.youtube.com/watch?v=-5SYxva1inM

Thu, 05/07/2015 - 14:19 | 6069850 samjam7
samjam7's picture

As a Swiss I feel quite ashamed that our central bank is committing the same follies of the big ones (FED, ECB, BoJ) then again it was to be expected that they work together in one way or the other. I hope political pressure grows to start reducing its balance sheet in the coming years if there is still time. So the beating won't be as bad when the storm comes... :(

Thu, 05/07/2015 - 14:30 | 6069898 swissaustrian
swissaustrian's picture

they wont reduce the balance sheet in the foreseeable future. They could barely stop the expansion by giving up the floor under EUR/CHF in January.

Thu, 05/07/2015 - 14:45 | 6069944 samjam7
samjam7's picture

I know plus the franc would start appreciating. But assuming the bank is just taking this risk  to avoid deflation from a too strong franc, what other option would it have to combat the inflow of hot money? Other than negative interest rates? They could buy gold instead of shares of course, and while gold on the long run is the save bet as a central bank you need to diversify your assets as well. 
I'm just trying to the understand alternatives the bank would have to keep the franc from appreciating too strongly other than buying some shares that at any moment may devalue a lot... 

Thu, 05/07/2015 - 15:52 | 6070241 SweetDoug
SweetDoug's picture




Why haven’t the CB’s declared themselves to be in the market with a transparency that leaves no question as to the reason?

What is the mandate from the CBs to be in the market? When did that ever arise, how and why did it change from the idea that ‘They never had one.’ or is this more of the horse shit childish games like the NSA being allowed to continue spying on your phone calls, because nobody said they couldn’t?

What are the goals of the CB in the market?  id est buy low sell high? If this rational economic argument is indeed not the raison d’etre then what is the reason?

Please note, why would central banks be in the business of buying stocks to sell, in order to MAKE money, WHEN THEY MAKE ƒµç?¡?? MONEY?!?!?!

How, depending upon the reasoning behind the equity purchases, how are we, as investors, supposed to be able to make rational investment decisions along side this elephant in the marketplace?

What is their exit strategy, considering the staggering amount of money that will undoubted leave the marketplace and the corresponding price  falling and how will they deal with this? Does this not demand a meaningful transparent explanation of exactly why they are in the marketplace in the first place?

Does not the lack of any explanation mean nobody should be in the market now that we understand the CBs are in the market and we don’t know why?

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