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Humiliated McDonalds To Stop Reporting Monthly Sales

Tyler Durden's picture




 

What do you do when month after month you have nothing but bad data to report, such as in this case McDonalds with its weekly comparable store sales shown on the ugly charts below?

 

Simple: you have two choice - you either seasonally adjust the data (or in the case of US GDP, double-seasonally adjust it), or if that is not possible since unlike US GDP, your numbers are at least somewhat indicative of underlying reality, you stop reporting them altogether.

That's what McDonalds just did.

  • MCDONALD'S LAST REPORTING OF MONTHLY COMPS WILL BE FOR JUNE
  • MCDONALD'S SAYS JUNE SAME-STORE SALES WILL BE REPORTED WITH 2Q

From Bloomberg:

McDonald’s Corp. plans to stop reporting monthly same-store sales results. The company will provide same-store sales for June with its second-quarter earnings report, then cease providing the data, Heidi Barker, a spokeswoman, said in an e-mail.

And to think the new boss - who we hope did not promise the board anything about "transparency and accountability" - could have avoided all of this if, as we suggested, he had worn at least 37 piece of flair.

 

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Wed, 05/27/2015 - 09:42 | 6135881 NoDebt
NoDebt's picture

Ah, the venerable Ostritch Strategy.

Wed, 05/27/2015 - 09:43 | 6135885 Haus-Targaryen
Haus-Targaryen's picture

Or the Fed strategy where they start counting double big Macs as two burgers as opposed to just one. 

They could start reporting earnings in cents.  That would definitely help.   

Wed, 05/27/2015 - 09:48 | 6135915 Headbanger
Headbanger's picture

Nation wide plumbing problems in 3... 2...  1.....

Wed, 05/27/2015 - 09:52 | 6135933 MonetaryApostate
MonetaryApostate's picture

Don't supersize me bro.. :D

Wed, 05/27/2015 - 09:53 | 6135939 Achilles Heel
Achilles Heel's picture

I'm Lovin' It!

Wed, 05/27/2015 - 09:57 | 6135956 Temporalist
Temporalist's picture

I feel directly responsible for McD's demise as I was driving between states and bought 2 cheeseburgers but one got cold so I went to the next McD and traded in the cold one for a fresh burger after telling them they prepared it wrong.  Sorry...

Wed, 05/27/2015 - 10:06 | 6135997 Creepy A. Cracker
Creepy A. Cracker's picture

If they would only raise the pay of their burger flippers and toilet cleaners to $40/hour McDonalds sales would be booming.  Everyone will be happy to pay $17 for a hamburger at McDonalds.

Wed, 05/27/2015 - 10:21 | 6136057 Parsecs Taxi
Parsecs Taxi's picture

I'm not happy with a six dollar McDonald's hamburger.

Wed, 05/27/2015 - 10:31 | 6136102 pods
pods's picture

Quantitative reports will now be replaced by these terms:

Good. Prett good. Pretty damn good. And, That is one Tasty Burger.

pods

Wed, 05/27/2015 - 10:38 | 6136135 VinceFostersGhost
VinceFostersGhost's picture

 

 

Ronald McDonald has been replaced by Sgt Shultz.

 

We know nothing.

Wed, 05/27/2015 - 10:51 | 6136185 Colonel Klink
Colonel Klink's picture

I was wondering where that fat fuck ran off to!

Hooooooogaaaaaaaan!

Wed, 05/27/2015 - 12:00 | 6136454 mjb99na
mjb99na's picture

We hamburglared some folks.

Wed, 05/27/2015 - 12:47 | 6136582 NihilistZero
NihilistZero's picture

Yet In-N-Out, which pays there employees substantialy above the minimum wage, uses only fresh ingredients and is at best a dollar or 2 more per meal than McDonald's, still has long lines every lunch hour. And you'll never see a kiosk replacing a happy employee in an In-N-Out...

So yeah, fuck McDonald's... Worse than Heroin dealers, stuffing sugar in everything helping to create our country of diabetics.

Wed, 05/27/2015 - 13:31 | 6136772 DutchR
DutchR's picture

McD sales flatlined, how ironic

Wed, 05/27/2015 - 20:46 | 6138395 Morbid
Morbid's picture

jesus christ.. do you have to pose with a burger to get this damn job? poor steve - feel real sorry for the fella.

Wed, 05/27/2015 - 10:44 | 6136160 Hal n back
Hal n back's picture

no kidding-- teh other day I was starving between meetings so I drove thru a MCD and picked up a meal.. actually needed a credit card. Was in shock. Makes 5 guys seem reasonable

then I went to buy hamburger meat for Monday and its 4.99 on sale, the good stuff 6.99

 

Anybody see whats happening to the price of eggs? up 86 cents per doz the last 2 weeks. Bird flu causing it.

 

 

Wed, 05/27/2015 - 10:48 | 6136176 813kml
813kml's picture

The local McDonald's recently switched to 100% ground chuck in an effort to cut costs.

I stopped eating there after noticing high employee turnover and their policy of only hiring guys named Charles.

Wed, 05/27/2015 - 12:51 | 6136604 Kilgore Trout
Kilgore Trout's picture

I could never take a guy seriously who insists on being called Charles when he's obviously 100% Chuck.

Wed, 05/27/2015 - 10:52 | 6136190 Divine Wind
Divine Wind's picture

 

 

 

I wonder how their various international franchise operations are performing.

McDonald's operations in each country offer a WIDE selection of items targeting the local market.

The baseline offerings here in the states are awful compared to those from abroad.

For instance,

Vegemite Spread for English Muffins in Australia

Shrimp Burgers in Japan

Porridge (sodden rice) in Malaysia (Bubur Ayam McD)

Shaka Shaka Chicken in Japan

The McVeggie in India

Spinach and Parmesan Cheese McNuggets in Italy

Gazpacho in Spain

Molletes in Mexico (Toasted bean and cheese open-faced sandwiches)

 

Some are pretty good, though I can't imagine much of this being anywhere near healthy eating.

 

Wed, 05/27/2015 - 11:46 | 6136411 screw face
screw face's picture

((((( Zero #McDonald's in #Eritrea ))))).......Bitches

Wed, 05/27/2015 - 20:50 | 6138400 Morbid
Morbid's picture

armenia dont have any too!

only this:

http://2.bp.blogspot.com/-TS8_HbR0Qhs/TsKzFIAG-PI/AAAAAAAACSw/5efC9P5ByF...

- no kidding man! i seen it with my own eyes!

Wed, 05/27/2015 - 10:23 | 6136064 Dr. Engali
Dr. Engali's picture

Lol........ hamburgers at McDonald's....Good one.

Wed, 05/27/2015 - 10:29 | 6136087 Parsecs Taxi
Parsecs Taxi's picture

Not much ham in them.

Wed, 05/27/2015 - 10:33 | 6136114 pods
pods's picture

I thought Pig Knuckles were considered pork?

They are going to turn it around with their new Pig Sphincter Calamari!

pods

Wed, 05/27/2015 - 11:33 | 6136362 TheMeatTrapper
TheMeatTrapper's picture

Exactly. I'll forego the pink slime and trap my meat. Wild, organic, steroid free, antibiotic free and free ranged. Oh, and free. Find people that have nuisance wildlife problems and get paid to put meat in the freezer. 

http://meattrapper.com

Wed, 05/27/2015 - 13:30 | 6136766 Miffed Microbio...
Miffed Microbiologist's picture

Problem with that is you've got to get off your lazy ass and get it. Where I sit, not too many takers.

We've become a slovenly, fat, bored society sitting in our tub with our rubber ducky thinking.... hmmmm what will I do now to occupy my vacant mind.

Oh well, that just leaves more for me.

Miffed;-)

Wed, 05/27/2015 - 11:18 | 6136286 all-priced-in
all-priced-in's picture

Burger flipping and toilet cleaning are both done by the same employee - it is party of the McMulti-task job sharing program.

 

They also pick the cigarette butts out of the urinal and scrap gum off from under the tables.

 

 

Wed, 05/27/2015 - 11:29 | 6136348 max2205
max2205's picture

How many people has McDonald's killed with their 'food"

Wed, 05/27/2015 - 10:22 | 6136058 Oh regional Indian
Oh regional Indian's picture

Nice one Temp, stick it to the McMan.

This company needs to die. McD is the future of food if the czars have their way. I've seen stories (on every kind of news outlet) of their "food" being mold free after 3-4-5 YEARS!

It's not frickin' food and it's not the chinese killing you softly. So softly....

FDA, Agribiz, MONSANTO, CARGILL.....awn and awn and awn...Monsanto just wrote themselves a permenant get out of jail card into LAW.

We are what we eat.

Die McD/KFC/PH/Dominoes and all of your fast food ilk...

https://aadivaahan.wordpress.com/2011/05/09/population-control-vectors/

Wed, 05/27/2015 - 10:26 | 6136071 pods
pods's picture

McDonald's burgers last longer than that cheap ass Lumber Liquidators flooring.

Wait, I got an idea.........................

pods

Wed, 05/27/2015 - 10:27 | 6136077 Parsecs Taxi
Parsecs Taxi's picture

Not diggin' that corporate American cultural hegemony, Vivek? Maybe you could switch to something more hip, like Chipotle, perhaps?

I mean, what do you Indians have to offer instead, thalis of sticks and dust?

You know I'm being facetious, of course.

Wed, 05/27/2015 - 10:34 | 6136118 Oh regional Indian
Oh regional Indian's picture

Nope my friend, not here in India, not in beautiful food Japan...nowhere really....a Dominos opened near my house and there are nights I've mistaken it's huge ass sign for the frigging moon rising.

Indians are trooping in and they (FFFF>Foreign Fast Food Fuckers) are price-cutting everyone else out of the picture.

Still a very vibrant (and clean and healthy too, it's not ALL bad here people) street food culture here, thank goodness...

Chilli's IMPORTS THEIR TORTILLAS FROM THE US for their Indian outlets. Why? Why? Millions of frozen tortillas, every day, over to India.....

Got me thinking what special toxic ingredient they needed to add stateside. 

The food chain is seriously tangled up and blue....

Wed, 05/27/2015 - 12:14 | 6136490 mc225
mc225's picture

i like an indian buffet. that's tight.

Wed, 05/27/2015 - 10:33 | 6136112 Abitdodgie
Abitdodgie's picture

I still cannot belive that people eat that shit.

Wed, 05/27/2015 - 15:05 | 6136243 Allen_H
Allen_H's picture

Me too, but wherre I am, Vienna, Austria, the people are oblivious, and when speaking to a few people, eastern EU and Austrian, they still think it is cool, the Austrians are in general ignorant of what they consume, this alone gives them a chance to survive here, eating the plastic of choice.

Wed, 05/27/2015 - 10:31 | 6136101 Abitdodgie
Abitdodgie's picture

As long as they never serve real food that is all that matters.

Wed, 05/27/2015 - 09:46 | 6135904 XAU XAG
XAU XAG's picture

Just fine mcdonalds and co 200 trillion for making the world FAT and costing the health industry Trillions all problems solved.

Wed, 05/27/2015 - 09:50 | 6135918 NoDebt
NoDebt's picture

I always up-vote insanity when encountered in it's raw, natural state.  Well done, sir.

Wed, 05/27/2015 - 09:50 | 6135921 Dr. Engali
Dr. Engali's picture

Those people making the choice to eat McCrapples didn't have a thing to do with it. 

Wed, 05/27/2015 - 10:02 | 6135959 XAU XAG
XAU XAG's picture

Those people making the choice to eat McCrapples didn't have a thing to do with it. 

 

Advertising "Happy meals" to sheep (didn't have a thing to do with it)

Just because Me or You can refrain from eating shit does not mean others can

Advertising crap food should have been banned decades ago.

 

It's called GIGO

 

Garbage in Garbage out

 

We are what we eat

They have been alowed to mess with our food for far to long.

 

We would be up in arms if dot.gov started killing us with guns..........oh wait.

But kill us slowley with crap food...........that's ok.

 

rant over

 

Not personal

Wed, 05/27/2015 - 10:04 | 6135985 ParkAveFlasher
ParkAveFlasher's picture

Minor point...they don't kill slowly with food, the dull the mind to better enslave with food.  I feel you man.

Wed, 05/27/2015 - 10:10 | 6136015 XAU XAG
XAU XAG's picture

@ P A Flasher

 

Shooting from the hip.................but you got the point.

 

 

An army marches on it's stomach...............God help an army marching on McCrap!

 

And yes .................Armies don't march anymore LOL

Wed, 05/27/2015 - 10:59 | 6136223 Fun Facts
Fun Facts's picture

Freedom fries, a McFrankenburger and a large caramel GMO corn syrup and fetal cells please.

Wed, 05/27/2015 - 10:04 | 6135987 NoDebt
NoDebt's picture

They tried that with cigarettes.  People still smoke.

Wed, 05/27/2015 - 10:45 | 6136165 Esso
Esso's picture

Big Pharma advertises all the nasty side effects of their pills & potions, up to and including death, but folks still line up to poison themselves with it.

Would you like a side of SSRIs to go with that BigMac & HFCS?

Wed, 05/27/2015 - 10:12 | 6136004 Dr. Engali
Dr. Engali's picture

Ahhh, banning stuff, a statist's favorite hobby. When people have the freedom to choose it comes along with it's consequences. I have a better idea. Instead of banning stuff, how about we stop forcing the healthcare industry and the tax payer from taking care of these fat bastards who make poor choices? 

Wed, 05/27/2015 - 10:13 | 6136030 XAU XAG
XAU XAG's picture

No not banning stuff........................that just makes it worse.

 

Never tell a daughter you dislike a boyfriend.................they will keep them longer..................better to tell her you think he is grate!

It's the advertising of crap that should be banned............you know out of sight out of mind.

Wed, 05/27/2015 - 10:17 | 6136044 Dr. Engali
Dr. Engali's picture

"It's the advertising of crap that should be banned"

 

That's still banning stuff. Every time you turn to the state for answers that gives them more power over you, and the "solution"always makes things worse. Next thing you know they need a "solution"for the "solution".

Wed, 05/27/2015 - 10:28 | 6136081 NoDebt
NoDebt's picture

The United States is well behind the rest of the "enightened" world in banning things.  We need to catch up.

Wed, 05/27/2015 - 10:47 | 6136171 Meat Hammer
Meat Hammer's picture

People who think that things should be banned should be banned.

 

Wed, 05/27/2015 - 10:17 | 6136047 pods
pods's picture

Doc, you sound upset. You know there's a pill for that.

pods

Wed, 05/27/2015 - 10:20 | 6136053 Dr. Engali
Dr. Engali's picture

I took the red one, but it doesn't seem to be working. 

Wed, 05/27/2015 - 10:28 | 6136082 pods
pods's picture

I took a couple of blue ones and opened a business.

#OneManCrane

pods

Wed, 05/27/2015 - 10:48 | 6136177 Meat Hammer
Meat Hammer's picture

If that business lasts for more than 4 hours, contact a medical professional.

Wed, 05/27/2015 - 10:59 | 6136222 Dr. Engali
Dr. Engali's picture

Lol.... Awesome.

Wed, 05/27/2015 - 12:58 | 6136632 Almost Solvent
Almost Solvent's picture

John Q. Public: Mr. President, is it possible to own a small business even with the poor economy these days?

Obama: Of course, just open a large business and wait.

Wed, 05/27/2015 - 10:39 | 6136145 Lea
Lea's picture

"Ahhh, banning stuff, a statist's favorite hobby. When people have the freedom to choose it comes along with it's consequences. I have a better idea. Instead of banning stuff, how about we stop forcing the healthcare industry and the tax payer from taking care of these fat bastards who make poor choices? "

So what's the difference between banning stuff and banning medical help to those who choose to eat something YOU don't like, while you bray about "liberty" and the "freedom to choose"?

Either each person has an absolute freedom to choose, hence equal rights, or they don't. You can't get both.

 

Wed, 05/27/2015 - 11:18 | 6136184 Dr. Engali
Dr. Engali's picture

Who said banning medical help? I said stop forcing the healthcare industry and the tax payer to take care of people who make bad choices.  I know that reading is hard, but do try to keep up.

Wed, 05/27/2015 - 11:07 | 6136252 Allen_H
Allen_H's picture

The best choice is still to vote with your pocket, one of the few democratic rights left till they shove a plate of food infront of you and say EAT!

Wed, 05/27/2015 - 13:05 | 6136674 Zadig
Zadig's picture

Yes, shun their vile food and educate others to make the same choice, if only by being in much better shape than your peers. 

Wed, 05/27/2015 - 10:17 | 6136045 Urban Redneck
Urban Redneck's picture

Those people making the choice to eat McCrapples did have something to do with it, along with everyone else who eats at corporate chain "restaurants" (locally owned franchises are only slightly better from an economics standpoint).

They're enriching "them" (instead of their neighbor) and feeding the Globalist Corporatist Beast that feeds off poor fools. 

Wed, 05/27/2015 - 09:45 | 6135883 JustObserving
JustObserving's picture

If there is no news then there cannot be bad news.

If McDonalds could also avoid news like this:

This 20-Year-Old Burger From McDonald’s Looks Brand New

http://www.buzzfeed.com/hannahjewell/this-20-year-old-burger-from-mcdona...

 

Wed, 05/27/2015 - 09:46 | 6135902 khakuda
khakuda's picture

Ah, but like good news, bad news is also good news under central planning, so the joke is on them.

Wed, 05/27/2015 - 10:27 | 6136079 WillyGroper
WillyGroper's picture

I have a 4 yr old loaf of bread that other than hard as a brick, no mold no nothin. Just waiting to see if it outlives me.

Food bank said not to put the garbage in your compost heap as it won't break down.

Wed, 05/27/2015 - 09:44 | 6135886 Lmo Mutton
Lmo Mutton's picture

IIRC, 37 was a "minimum".

Wed, 05/27/2015 - 10:47 | 6136115 813kml
813kml's picture

Many McD's employees can't count that high.

Wed, 05/27/2015 - 09:46 | 6135895 Dr. Engali
Dr. Engali's picture

Shit, why stop there? Fundermentals have been thrown out the door long ago thanks to the central planners. Why bother reporting anything? Just print and BTFD.

Wed, 05/27/2015 - 09:48 | 6135911 NoDebt
NoDebt's picture

Well, at least report on share buy-backs.  That's how CAT does their levitation.  McDonalds.... not lovin' it since I think they stopped their share repurchase thing in 2013.

Wed, 05/27/2015 - 09:45 | 6135897 Dumgoy
Dumgoy's picture

"It's McDaniels, not McDonalds, the rhymes are Darryl's, the burgers are Ronalds."

Wed, 05/27/2015 - 09:56 | 6135952 Global Hunter
Global Hunter's picture

grade 6 owned and played that cassette a lot!

Wed, 05/27/2015 - 09:47 | 6135905 Atomizer
Atomizer's picture

You stop reporting, you become delisted. Take your $15/hr hamburger and shove it up your ass. 

Wed, 05/27/2015 - 09:47 | 6135906 Counterpunch
Counterpunch's picture

Always thought they should give you the option of lettuce on your cheeseburger.  I've thrown in some lettuce myself  - much better.

 

Anyway, McDonalds is a better barometer of the productive economy than the Dow.  The sky likely wont fall tomorrow, or next week, but it should start dropping at a brisk pace within a few months.

 

Gotta get that war going quick, eh, resident spooks?

Wed, 05/27/2015 - 09:50 | 6135924 Duc888
Duc888's picture

 

 

Ray Krok is rolling over in his grave.   He actually served food.

Wed, 05/27/2015 - 09:56 | 6135948 NoDebt
NoDebt's picture

The days of the owner/operator are LONG gone, baby.  It's all professionally recruited management teams, Wall St. pulling their strings from on high and slave labor below that.

And no, they don't give a fuck about their customer in any way other than they keep spending money with them.  Otherwise, go die under a bridge somewhere.

Wed, 05/27/2015 - 10:18 | 6136040 Buckaroo Banzai
Buckaroo Banzai's picture

McDonald's jumped the shark about 15 years ago when they changed their burger cooking process. Old process: grill patties continuously through the day, build sandwiches and stack them under heatlamps. New process: grill patties in the morning, then reserve the grilled patties. Microwave patty and build burger upon customer order.

The old way ensured you would get a freshly cooked burger during high-volume dayparts. Even during low-volume hours, the burger you would get would probably be relatively fresh as they would throw out burgers after too much time under heat lamps. This resulted in wasted food, of course, but any decent manager would simply slow down or speed up his grill line based on his own store's experience of daypart demand for different products. And, as a side benefit it produced food for homeless and the poor who could hit the McDonald's dumpster at predictable times knowing there would be freshly discarded burgers in there.

The new process obviously resulted in less food waste and the elimination of heat lamps, and allowed McDonald's to claim that their burgers were made to order. But claiming a microwaved burger is prepared "fresh" is absurd, microwaved meat is disgusting.

Anybody with more than three functioning taste buds could tell the product quality was much poorer thanks to the microwave cooking. They shot themselves in the foot on product quality and still haven't recovered. It's so fucking obvious and yet, they refuse to address it. Dopes.

Wed, 05/27/2015 - 10:26 | 6136074 Tenshin Headache
Tenshin Headache's picture

"microwaved meat is disgusting"

Nailed it. Plus "meat" is a defined term.

Wed, 05/27/2015 - 10:30 | 6136094 NoDebt
NoDebt's picture

How does gilling all the patties in the morning stop wastage?  Wouldn't you have to guess at the whole day's demand?

Wed, 05/27/2015 - 10:49 | 6136181 Dr. Engali
Dr. Engali's picture

Behold I give you the twenty year old burger:

 

 

http://www.buzzfeed.com/hannahjewell/this-20-year-old-burger-from-mcdona...

Wed, 05/27/2015 - 12:25 | 6136525 Buckaroo Banzai
Buckaroo Banzai's picture

It's much easier to estimate an entire day's demand, than to estimate demand continuously on a daypart basis.

Wed, 05/27/2015 - 10:30 | 6136097 oudinot
oudinot's picture

Buckaroo: You are right on.

Thanks.

Wed, 05/27/2015 - 10:31 | 6136103 N2OJoe
N2OJoe's picture

But that's what the Artificial Flavors and Wood Pulp are for!

Wed, 05/27/2015 - 12:47 | 6136581 mc225
mc225's picture

mcdonald's may have slid from where they were 15 years ago... but in my experience that weren't that good, even then. as a matter of fact, there's a local drive-in that has always been superior... even since the 1970s... ymmv

Wed, 05/27/2015 - 13:02 | 6136661 Stumpy4516
Stumpy4516's picture

Had not thought about the cooking process being a factor.  They jumped the shark in other ways at some point as well.

Using pink slime and then initially denying it was a huge mgmt error that added to the tarnish.  Other items that were decent 20 yrs or so ago such as their fish sandwich are now uneatable.  Last time I had a craving for old times sake and bought one I threw it away.

Then they changed their brand by being so prominent in catering to the black community in their ads.  They went too far and created a perception they were the fast food for a certain segment.  The McRibs garbage did not help.  I had to try one and gave it to the dog.   Now even outside of the black areas of town you see more blacks and fewer whites eating lunch there. 

And maybe it's just my bad luck.  But I've sometimes use McDonalds bathrooms when traveling.  Slip in and slip out.  I have noticed they are not as clean or sanitary as they once were.  In fact the entire store seems less sanitary.

Wed, 05/27/2015 - 10:29 | 6136089 WillyGroper
WillyGroper's picture

Customer was replaced 30 yrs ago with "consumer" & "human resources".

Wed, 05/27/2015 - 10:32 | 6135936 Normalcy Bias
Normalcy Bias's picture

McFukd.

Who wants to eat this lab-created garbage? Anyone notice the immediate sensation of nausea after eating there? That's your body telling you something.

Mmmmmmmmmmm! We be lovin' it!

Wed, 05/27/2015 - 12:48 | 6136586 mc225
mc225's picture

i ate there for awhile back in '98 or so... at some point the nausea set in, even before eating.

Wed, 05/27/2015 - 09:55 | 6135942 Dr. Engali
Dr. Engali's picture

.gov needs to start issuing bigger SNAP checks if we want to save our national treasures like McCrapples and Sprawlmart.

Wed, 05/27/2015 - 10:03 | 6135979 Temporalist
Temporalist's picture

Can I use my SNAP card for inflight food and beverage purchases while on my flight to Monte Carlo?  I'm planning on parlaying all my winnings from betting on FIFA events...

Wed, 05/27/2015 - 09:58 | 6135954 khakuda
khakuda's picture

I think McDonalds should put out a news release that they expect to keep interest rates near zero for a considerable period.  The algos would be luvin it.

Wed, 05/27/2015 - 10:42 | 6136151 tony wilson and...
tony wilson and saturn zion devils's picture

the guy above is he real or a sim
he looks like he is made up of pink slime
that hairline very odd indeed.
charlton heston screamed soylent green it's
people

he was not wong

Wed, 05/27/2015 - 09:58 | 6135961 CHC
CHC's picture

If they don't report that won't affect the taste of their fries will it?

Wed, 05/27/2015 - 10:00 | 6135971 cherry picker
cherry picker's picture

Take a look at the meat in that burger in his hands.

I wouldn't eat it.  Went to a local diner about a week ago and ordered a burger.  Man, that was a cheeseburger.  The single patty was thicker and better looking than the two patties combined in the picture above.

It tasted a lot better than McDonalds.  Ever since the bean counters took over the food part of McDonalds it has been downhill and decades in the making.

Wed, 05/27/2015 - 11:23 | 6136314 Elliott Eldrich
Elliott Eldrich's picture

"Ever since the bean counters took over the food part of McDonalds it has been downhill and decades in the making."

Bingo! Once a company goes public, it's only a matter of time before the bean counters creep in and take over everything. It seems to me that the best way a company can maintain a vision and produce a quality product over the long term is to stay privately owned.

In the case of McDonalds, they need to dump about two thirds of their menu and get back to focusing on making quality, freshly-grilled hamburgers, cheeseburgers, shakes and fries; the garbage they serve now is simply inedible. I recently went to a McDonald's to get a quick cup of coffee, which wasn't bad, but I was amazed by how many people they had behind the counter. There must have been two dozen people working in there, all manning one kind of machine or another; they have far too many menu items, and the only thing those items have in common is that they all suck.

Wed, 05/27/2015 - 12:55 | 6136597 Monty Burns
Monty Burns's picture

"Ever since the bean counters took over ...... it has been downhill and decades in the making."

Same in the technology sector. Once the marketing and finance bluffers take over from the engineers the company is finished. And don't start me on the HR wasters.

Wed, 05/27/2015 - 10:00 | 6135972 nightwish
nightwish's picture

Asia's lookin pretty volatile

Wed, 05/27/2015 - 10:03 | 6135980 Keyboard Kommando
Keyboard Kommando's picture

I have to admit, I like some of their breakfasts. But I wouldn't go anywhere near the rest of the garbage they serve.

Wed, 05/27/2015 - 10:05 | 6135991 BeaverCream
BeaverCream's picture

Yeah man great attitude, you eat poisonous poop if you like the taste.

Wed, 05/27/2015 - 10:15 | 6136039 Mike Honcho
Mike Honcho's picture

Actually you don't have to.

Wed, 05/27/2015 - 10:07 | 6136000 Secret Weapon
Secret Weapon's picture

I would eat the box the fries come in before I would eat the "food".

Wed, 05/27/2015 - 10:08 | 6136006 Bell's 2 hearted
Bell's 2 hearted's picture

not just mcdonalds

 

a lot of retailers (walmart, target, kohls included) have stopped reporting monthly sales since recession

why i take monthly report sales with a  grain of salt ... who the heck are they surveying??

Wed, 05/27/2015 - 10:12 | 6136023 williambanzai7
williambanzai7's picture

Why don't they change their name to McBubbles

Wed, 05/27/2015 - 10:19 | 6136051 q99x2
q99x2's picture

It was probably a bad idea for them to replace the burger patties and McNuggets with polyester fiber.

Wed, 05/27/2015 - 10:19 | 6136052 22winmag
22winmag's picture

Look Ma! No data.

Wed, 05/27/2015 - 10:22 | 6136060 markitect
markitect's picture

Im hesitant to bet against McDonalds.  They've come under assault many times and bounced back every time.  The current rise of fast casual dining reflects changing tastes and improvements in quality but that fast casual consumer is still at the end of the day a fast food consumer and food inflation will kill what labor inflation doesnt.  McDonalds, by matter of supply chain simplicity alone will be the last player standing when the dust settles for the hamburger space.  

Wed, 05/27/2015 - 10:25 | 6136069 Keynesians say ...
Keynesians say the darndest things's picture

They should correctly state that Monthly Sales won't be reported to the public, but will be reported to the Execs at Mcshitlands

Wed, 05/27/2015 - 10:26 | 6136073 the grateful un...
the grateful unemployed's picture

people aren't buying financially engineered hamburgers?

Wed, 05/27/2015 - 10:28 | 6136084 NoWayJose
NoWayJose's picture

It is a definite problem for McDonald's when their operational model includes selling 'food' that results in the early deaths of its most loyal customers.  Like a ponzi scheme, it fails when enough loyal customers die off from diabetes and heart disease...

Wed, 05/27/2015 - 12:39 | 6136561 Monty Burns
Monty Burns's picture

Yes, must admit that that's a fairly basic flaw in a business model, your product kills your customers....

Wed, 05/27/2015 - 10:30 | 6136090 foodstampbarry
foodstampbarry's picture

Greasy burger, greasy forehead. Just the look that every woman is looking for.

Wed, 05/27/2015 - 10:32 | 6136106 tongue.stan
tongue.stan's picture

They lost the suburban white customers by hiring racist mexicans and brothas who spit on da gringo cracka's Royales.

Plus all that other shit you zhers be sayin.

Wed, 05/27/2015 - 12:21 | 6136108 A is A
A is A's picture

Maybe they can bury those monthly sales right next to M3

Wed, 05/27/2015 - 10:33 | 6136116 the grateful un...
the grateful unemployed's picture

Yum announced they will no longer use artificial ingredients and preservatives. newest item is the Air Taco.

Wed, 05/27/2015 - 10:37 | 6136132 tony wilson and...
tony wilson and saturn zion devils's picture

listen to me
listen to me
you are goy
you are filth
you are mule
you will eat
pink slime
you will drink ass per time
love your gristle
lover your human dna burger
drink you monsanto corn syrup
embrace your cancer
give money to your doctor
when finished
die
for the
rabbi
cos it is saturn written

Wed, 05/27/2015 - 10:43 | 6136157 orangegeek
orangegeek's picture

who the fuck eats this mc-shit?

 

five guys, shake shack, your local diner - all better options.

Wed, 05/27/2015 - 11:07 | 6136253 DutchBoy2015
DutchBoy2015's picture

cook at home and save lots.

Wed, 05/27/2015 - 10:43 | 6136158 Last of the Mid...
Last of the Middle Class's picture

Took them a long time to make the hamburger into something totally disgusting. It was done with flair and the most idiotic commercials obviously aimed at blacks I've ever seen. They tried to ride on starbucks success with cheap tasteless imitations and the helped for a while. I ate a biscuit there about a year ago and it was like eating plastic. They get what they fucking deserve.

Wed, 05/27/2015 - 12:35 | 6136548 Monty Burns
Monty Burns's picture

Were they out of their minds with this focus on blacks? I realize the former CEO was black but surely they know that it's the kiss of death for any food franchise to be seen as the Black One?  

Wed, 05/27/2015 - 10:55 | 6136191 Omen IV
Omen IV's picture

Passenger jet(s) in the Indian Ocean disappear with 200+ people aboard and everyone accepts the outcome and factual representation

3 buildings fall down at free fall speed and the principles of physics of structure and motion  are no longer factual

if you eliminate the reporting of  facts - and just say "this" is the TRUTH - is that enough for the game to go on and on?

In the Ukraine they eliminate Journalists (fact reporters)  or kill them so Obama / Porky  / Nuland can claim  whatever they want as facts

Banks pay fines for proven criminal acts but there are no "reported" people who committed those acts. 

cops choke a person to death but the videos of the event are not "facts"

Clapper lies in testimony to congressional committee but is not considered factual basis for indictment.

Unemployment rate is 5.3% and 92 million unemployed out of 320 million population - the 5.2% is a statistical fact but the actual condition of the people are not facts

 

McDonalds is just joining........ the NWO! --- we dont need no stinkin facts

Wed, 05/27/2015 - 10:55 | 6136204 mijev
mijev's picture

It's interesting that while the CEO was furiously fighting any increase in minimum hourly wages for McDonald's staff, the board generously increased the CEO's hourly salary by more than $4000. Worth every cent to the bottom line too. During 2014 mcDs released an updated salad which was apparently quite uninspiring. That's why they pay him the big bucks.

Wed, 05/27/2015 - 10:55 | 6136205 Joke Heros
Joke Heros's picture

My stomach cramps everytime I see the golden arches or a box of those forever fries. It's been years since I've shredded my innards with their garbage but the drive thru lines are always crowded. Could you imagine the uproar of the sheeple if McD's goes belly up.

Wed, 05/27/2015 - 12:29 | 6136531 Monty Burns
Monty Burns's picture

Or the EBT stops working....

Wed, 05/27/2015 - 11:11 | 6136270 DutchBoy2015
DutchBoy2015's picture

Do americans ever cook and eat at home anymore?

Wife and I eat like kings on 100 euros a week. because we source good fresh food.

How far will 100 dollars go if you eat all your meals ''on the go''?

Wed, 05/27/2015 - 11:26 | 6136331 Farmer Joe in B...
Farmer Joe in Brooklyn's picture

It pained me greatly to up arrow you, DB...but I often wonder the same...

Wed, 05/27/2015 - 13:00 | 6136644 Zadig
Zadig's picture

There is a small minority who prefer "real" food and even exercise. 

Mainly organic upscale supermarkets like Earthfare do well, and I see a lot of joggers in the nice parts of town, but it's definitely a small part of the population.  The fast food places for the livestock still have multi-lane drive-throughs with lines around the building.

I don't know what prole food costs anymore so I can't answer your question, but $100 will buy enough edible food for a 1-2 person household if you prioritize fresh produce.

Wed, 05/27/2015 - 11:31 | 6136353 quasimodo
quasimodo's picture

I'll gladly pay you Tuesday for a hambur............nevermind, even Wimpy won't eat that McShit.

Or better yet, I'll gladly report the results next quarter for your patronage today.

Wed, 05/27/2015 - 12:01 | 6136456 basho
basho's picture

garbage food

maybe people should start learning to cook again.

improve their nutrition

lose some weight.

become a little less dependent on this junk food.

get out of the feed lot mentality.

Wed, 05/27/2015 - 12:02 | 6136457 Volkodav
Volkodav's picture

Cos of business call.....Young American other day, told she lost many pounds (70!) while live Moscow one year...

this after I ask her what she most positive, negitave about her experience.

She said did not prefer much Russian food, but some and still good result...overall she super positive about Russia.

acknowledged more intelligent than US

 

I advise McDonalds learn McBlini w cheese! 

faster!

Wed, 05/27/2015 - 12:15 | 6136492 RealityCheque
RealityCheque's picture

So, apparently, a rapidly growing number of people don't want to eat hot shit? Well fuck me sideways, there may be hope for humanity yet.

Wed, 05/27/2015 - 12:14 | 6136493 HamRove
HamRove's picture

Da da - Dat da da!

McBankrupt. 

Wed, 05/27/2015 - 12:21 | 6136514 ali-ali-al-qomfri
ali-ali-al-qomfri's picture

Super High Me!

a Mary Jane burger with hemp fries for my Happy High Meal please.

A Crispy Sativa Salad and an Indica Shake to go...oh an a Cannabis Pie.

if McD's would have pushed the Marajuana agenda a bit they would benefit from increased muchies syndrome.

or not.

Wed, 05/27/2015 - 12:24 | 6136523 SMC
SMC's picture

That picture makes me want to skip lunch.  Gross.

Wed, 05/27/2015 - 12:37 | 6136555 iamtheeggman wh...
iamtheeggman whooooooooooooo's picture

The mystery behind the mystery meat

Wed, 05/27/2015 - 14:03 | 6136898 Bogdog
Bogdog's picture

Perhaps the lack of stray cats and dogs in the vicinity of MAC-D's is an indicator.

Wed, 05/27/2015 - 16:05 | 6137443 dreadnaught
dreadnaught's picture

its DICK's hamburgers in Seattle.....great greasy potatoe-y fries, hand dipped shakes and real burgers (though the patties are getting close to the size of a silver dollar)

Wed, 05/27/2015 - 20:11 | 6138308 MeelionDollerBogus
MeelionDollerBogus's picture

McD's is crap. I can make food myself, cheaper, healthier and way more of it. I wouldn't eat there with your money.

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