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Why McDonalds Is Ending Monthly Sales Reports: Global Sales Drop For 12 Consecutive Months

Tyler Durden's picture




 

Ten days ago we reported with much amusement that the "turnaround story" that is McDonalds has decided to pull the oldest trick in the collapsing business book, and would stop reporting its monthly comparable sales starting with the month of June.

Moments ago MCD reported its May comp store sales which confirmed what we cynically noted is the reason for the data halt, namely that no matter what it does, MCD simply can not "turnaround" its foundering business, and after a drop of -0.6% in April, May global comp sales dropped once again, this time by -0.3%. This was the 12th consecutive month of global comparable store declines. Next month will be the 13th. There won't be a 14th.

The good news for Europe is that with a jump of 2.3% in May comp store sales, the European recovery is clearly taking hold and the tens of millions of unemployed youths can finally afford a 99 cent meal.

But perhaps the biggest irony is that the drop was driven not by Europe or Asia, where one would expect the strong dollar to be wreaking havoc on US-denominated sales, but in the US, where same store sales dropped -2.2%, more than the -1.7% expected.

We wonder if the decline in USD-denominated US sales will also gain be blamed on the strength of the US currency?

Finally, as we have said all along, it really is time for MCD's new boss Steve Easterbrook to start wearing many more pieces of flair or he will join his predecessor Don Thompson in "retiring" prematurely any month now.

 

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Mon, 06/08/2015 - 08:30 | 6173705 LawsofPhysics
LawsofPhysics's picture

People have decided to stop eating crap?  Why isn't this a good thing again?

Mon, 06/08/2015 - 08:36 | 6173720 HowdyDoody
HowdyDoody's picture

We need moar austerity to drive up sales.

Mon, 06/08/2015 - 08:40 | 6173734 VinceFostersGhost
VinceFostersGhost's picture

 

 

We need more illegals buying Big Macs.

 

We should bring them up here on trains.

Mon, 06/08/2015 - 08:43 | 6173747 max2205
max2205's picture

Soylet Green is good for you...yum

 

Mon, 06/08/2015 - 08:50 | 6173769 pods
pods's picture

They used to make food that was bad for you. Now they make bad food that is bad for you.

Maybe you lose the enzymes to digest that crap over a certain age?

Kind of like Taco Bell, or my MIL's chili?

And, you have to think geography when you go to a McD's, as well as the time of day.

pods

Mon, 06/08/2015 - 09:15 | 6173870 Buckaroo Banzai
Buckaroo Banzai's picture

For the last 15 years, 90% of McDonald's US marketing spend has been targeted at 20% of the population-- blacks and (to a lesser extent) Hispanics.

15 years-- they've lost almost an entire generation of non-minority consumers.

Remember when the most fun thing a 7-year-old white suburban kid could do for dinner was a trip to McDonalds? When was the last time that entire white families went to Mickey D's regularly? My guess is it's been a decade, but I don't go to McDonald's much anymore so I can't say.

Mon, 06/08/2015 - 09:20 | 6173891 TheFourthStooge-ing
TheFourthStooge-ing's picture

Mayor McCheese recalled, faces strong challenge from dark horse candidate Evil Grimace.

http://a2.ec-images.myspacecdn.com/images02/118/37e0b37a1faa4c77b3b41d39...

Mon, 06/08/2015 - 09:47 | 6173989 Headbanger
Headbanger's picture

McD's  lost a lot of market share to Pizza Hut, Dominoes, Applebees's, etc over that time frame as well.

There's also the internet and video game phenomenon that has kids wanting to order pizza delivery so they can stay home and play.

It all adds up to the end of McD's unless they start home delivery or something like add gas stations to their stores.

Mon, 06/08/2015 - 13:38 | 6174992 patb
patb's picture

Electric Vehicle Chargers...

 

If people need to hang around for 30 minutes to charge, that's time to sell them on something.

Mon, 06/08/2015 - 09:25 | 6173914 pods
pods's picture

I would say that was the pivot point as well.  Then the doubled down when they put apple slices into happy meals.

Now, that can be a good thing for a family eating while on a road trip, but not for kids going there after a T-ball game as a reward.

A lot of them are pretty much no go places to anyone with half a brain.  And it ain't racist, just looking out for your own.

pods

Mon, 06/08/2015 - 09:54 | 6174019 Luckhasit
Luckhasit's picture

 

'For the last 15 years, 90% of McDonald's US marketing spend has been targeted at 20% of the population-- blacks and (to a lesser extent) Hispanics.'

No. the only difference is that there are ads targeting minorities as oppose to the past, when their wasn't. they made a choice to diversify. 

'Remember when the most fun thing a 7-year-old white suburban kid could do for dinner was a trip to McDonalds?'

No, that was the family trip for everyone no matter who you where. it was one of those lost american traditions.

'When was the last time that entire white families went to Mickey D's regularly?'

they still do. 

 

Mon, 06/08/2015 - 10:35 | 6174184 mastersnark
mastersnark's picture

You couldn't be more wrong if you hired a BLS analyst to write your comment.

Mon, 06/08/2015 - 11:18 | 6174321 Buckaroo Banzai
Buckaroo Banzai's picture

You sound like a Womyn's Studies or Aggrieved Minority Studies major, so I'll explain this as clearly and concisely as I can. Any company with the sales and supply chain presence big enough to serve 95% of a mass market that chooses to exclusively target a tiny fraction of that mass market, systematically over the better part of two decades, is committing long-haul top-line suicide. Expect declining top-line numbers for the better part of a decade, unless they do something drastically positive. Which they won't.

Now shut up and let the grown ups discuss grown-up problems.

Tue, 06/09/2015 - 00:06 | 6177291 Luckhasit
Luckhasit's picture

No, i just sound like someone that knows what they are talking about.   you, you fucking dickhead, blame mcdonalds looses because they started catering to minorities for the last twenty years! never mind current business practices, failure of franchises overseas, the high prices combined with crap food, noo, you blame the darkies.  i rebuttle and you repeat yourself.

i've seen some stupid shit, and i've seen some more stupid shit, but that right there, is some stupid shit. 

Now, you shut the fuck up, grown folks are now talking.

Mon, 06/08/2015 - 10:33 | 6174179 mastersnark
mastersnark's picture

Nailed it. 

Mon, 06/08/2015 - 18:33 | 6176259 SDShack
SDShack's picture

TIme to bring back the Beenie Babies....

Mon, 06/08/2015 - 09:44 | 6173979 NoDebt
NoDebt's picture

"Maybe you lose the enzymes to digest that crap over a certain age?"

I think you're on to something there.  Many years back I was at McDonalds probably 3-4 times a week.  Then I had a day where it just STOPPED agreeing with me.  Like somebody flipped a switch and suddenly my body reacted badly any time I put McDonalds food in it.  I end up there maybe once or twice a year now because the kids want to go or whatever..... and that feeling afterwards has NEVER gone away.  I can still eat it, but I know I'm gonna pay the price afterwards.

Mon, 06/08/2015 - 10:18 | 6174125 swmnguy
swmnguy's picture

I think the past couple of generations of synthesized non-food food product is showing up in our metabolisms all over the place, not just in fast food.  Some of us weren't ever able to stomach much of it; I remember when I was about 22 I was working for a month or so on a project where we ate lunch at Burger King every single day.  By the end of the second week I felt sick all the time.  I spent the weekend eating nothing but raw broccoli and such-like, and felt pretty good on Monday morning.  We went to the job site, and then to Burger King at lunch, and I nearly threw up just walking in the door.  I got whatever they had for a salad and felt sort-of-OK.  Then I started working out how to pack my own lunch and never looked back.  I'll still eat fast food once in a while; there's nothing quite like a Big Mac.  But I can't physically eat much of that stuff, no matter which brand it is.

But look at the "Diabesity" epidemic.  That's new.  The explosion of autism-spectrum disorders is not due solely to over-diagnosis; it's a real epidemic.  I even wonder if it has something to do with the incredible rise in prevalence of concussions among athletes, from kids on up to the pros.  Something in our metabolism is different from the way it used to be.  I can't help wondering if it isn't the artificial "food."  Our bodies weren't designed to handle the stuff, and we've only had it for a couple of generations.

Mon, 06/08/2015 - 10:47 | 6174214 SoCalBusted
SoCalBusted's picture

Hard to tell if it is you or the changing ingredients.  Got stupid yesterday and ordered some "Chicken" McNuggets.  I remember a few years ago they weren't that bad.  Now they are filled with grizzle and off textured product.  Had two of them and threw he rest out.

Mon, 06/08/2015 - 08:49 | 6173755 Creepy A. Cracker
Creepy A. Cracker's picture

We need more $15/hour burger flippers to really drive sales up, Up, UP!!!  If crappy burgers only cost $10 each (minimum) sales would skyrocket!...

I am Dear Leader Obama's economic adviser.

Mon, 06/08/2015 - 08:50 | 6173768 chunga
chunga's picture

Naw that won't work. MCD needs to shower Easterbook and his management team with a whopping round of bonuses.

Mon, 06/08/2015 - 09:06 | 6173840 OceanX
OceanX's picture

This place is always busy:  http://www.pterrys.com/

And I think they pay there help well over minimum wage...

Mon, 06/08/2015 - 09:46 | 6173927 Creepy A. Cracker
Creepy A. Cracker's picture

Awesome!!!  Their burger flippers should earn $80/hour.  Why get an engineering/physics/nursing/computer science/medical degree when one can drop out of high school and earn the same money for their rare - and much sought after - burger flipping talents?!?!?  No college loans to pay back either!

Ahhh...  Are we a country half way down the toilet or what?...

Now if you can flip burgers two-handed... Demand $160/hour, you rare breed of genius!

Mon, 06/08/2015 - 10:52 | 6174228 cheech_wizard
cheech_wizard's picture

Click in the red circle marked "NOW HIRING APPLY NOW"

Scroll down a bit to where it asks you for your education.

Standard Disclaimer: Just another sign of the impending apocalypse.

 

 

Mon, 06/08/2015 - 12:36 | 6174677 SERReal1
SERReal1's picture

If their prices on the online menu are correct, no wonder why they are always busy. They are a lot cheaper than McD's is around here (Reno, NV).

Mon, 06/08/2015 - 08:50 | 6173770 yogibear
yogibear's picture

"We need more illegals buying Big Macs."

They buy mainly Mexican fair. 

The Americans that were loyal customers of McD are dying off.

Mon, 06/08/2015 - 09:05 | 6173834 VinceFostersGhost
VinceFostersGhost's picture

 

 

Maybe McD should start selling tacos and enchiladas?

Mon, 06/08/2015 - 10:00 | 6174043 QQQBall
QQQBall's picture

Yogi... I sometimes go for the 99 cent large coffee. The weekend mornings are filled with Hispanic families... The run up pretty good tabs for breakfast and the kids are always wining for something not includde in the combo. I went into Carls Jr. and the sausage egg biscount were like a 3-fer. My dog wouldn't eat the sausage pattys either.

Mon, 06/08/2015 - 10:19 | 6174131 swmnguy
swmnguy's picture

There's one of those "viral videos" making the rounds where Mexican people eat Taco Bell products (I didn't call it "food") and critique it.  Pretty funny stuff.

Mon, 06/08/2015 - 10:41 | 6174201 Freddie
Freddie's picture

Obola's EBT chimp outs and illegals are pretty much the only people who still go to eat McDonal's shit food.

McDonald's is a Illinois company from ChicagoLand area and it is the Obola of fast foot.  They should change their name to Ferguson or Trayvonville like the rest of Amerika. 

Mon, 06/08/2015 - 08:41 | 6173741 HowdyDoody
HowdyDoody's picture

Given we seem to be heading to WWIII, maybe Thomas Friedman's theory is actually true.

‘Countries with McDonald’s within their borders do not go to war with other countries with McDonalds within their borders.’

Watch where McD closes it stores!

/s

Mon, 06/08/2015 - 08:44 | 6173748 TahoeBilly2012
TahoeBilly2012's picture

Would you like a side of Victoria Nudelman with that burger?

Mon, 06/08/2015 - 09:08 | 6173743 TruthInSunshine
TruthInSunshine's picture

The central banks (especially Fed Reserve, ECB and BOJ) have completed fucked the global real economy up, and the middle and working classes in developed nations are getting their asses handed to them as a result of crushing debt, stagnant or falling real wages & other economic hardships caused by insane monetary policy (feeding financial beast that is Wall Street & Banking Complex) -

- even many individuals my clients deal with who have household incomes of USD $118,000 to USD $237,000 are now increasingly relying on "spend-down" from savings (i.e. dis-saving) and additional debt to maintain consumption patterns in the U.S.

This pattern of even fairly well-off wage earners dipping into savings and going into ever higher debt (especially in high cost of living areas) is moving further up the income scale as time marches on: more and more debt fueled consumption again, just as before the 2000 and 2008 crashes.

DEBT SERFDOM SPREADING BROADER. 70+ month auto loans, 3.0% down mortgages, credit card juggling, etc.

The McDonald's, JC Penneys, and Wal-Mart's are going to be killed. Even the Targets, Best Buys, Walgreens (now trying to go mail-order Rx as it closes retail stores), Lowe's, Home Depots (China Mart) Macy's, Sak's, are going to
be killed.

It's going to get to the point that big, publicly traded grocery chains such as Kroger's (which has been on expansion tear) are going to be hurting.

Watch and witness same store sales at even grocers (Krogers) or part grocers (mega stores such as Walmart) fall YoY

Mon, 06/08/2015 - 09:13 | 6173861 fxpmtrader
fxpmtrader's picture

Spot on - BUT: who really cares about the incompetent und corrupt leadership? the corrupt congress or senate? the short memoried sheeple?

Nothing has changed since stonage.

Humans are a long failed experiment - the 0.01% as well as the 99.99%.

Next: another WW either this or that way - and another useless revolution french style sooner or earlier.

Who cares.

Games, TV, porn, chips, coke, iphones, sweet and useless talk ... is all what counts.

Mon, 06/08/2015 - 13:29 | 6174937 shovelhead
shovelhead's picture

then no complainin.

 

Mon, 06/08/2015 - 09:57 | 6174031 WillyGroper
WillyGroper's picture

@TIS,

I saw a hiring sign at Whale-Mart yesterday.

This particular one always appears packed. CRS is a big tell & it's not so good.

Mon, 06/08/2015 - 09:45 | 6173970 ebworthen
ebworthen's picture

You don't want a $5 Steve sirloin burger with a $4 side of over-salted mega-fries and a $5 mocha-frappe-latte with a hazelberry squirt?

McD's having the identity crisis of the half-century!

Mon, 06/08/2015 - 08:30 | 6173707 buzzsaw99
buzzsaw99's picture

the food sucks

Mon, 06/08/2015 - 08:46 | 6173759 Zero Point
Zero Point's picture

Not only does it suck, I feel sick EVRY SINGLE time I eat that shit. Fuck convenience, I'm done having a ball of greese at the back of my throat, and a fucked up stomach.

Packed lunches for me from now on.

Mon, 06/08/2015 - 08:49 | 6173761 buzzsaw99
buzzsaw99's picture

hell just walking past on the sidewalk the odor makes me want to vomit

Mon, 06/08/2015 - 08:51 | 6173776 pods
pods's picture

You must be in a fancy area buzz, most of them are DTO. (Drive Thru Only)

pods

Mon, 06/08/2015 - 08:54 | 6173785 Handful of Dust
Handful of Dust's picture

When Morgan Spurlock famously spent a month eating large portions of McDonalds for the purposes of his documentary Supersize Me, he gained weight, damaged his liver and claimed to have suffered addictive withdrawal symptoms. This was popularly attributed to the toxic mix of carbs and fat plus the added chemicals and preservatives in junk foods. But could there be another explanation?

We may have forgotten others who really don’t enjoy fast food. These are the poor creatures that live in the dark in our guts....Studies in lab mice have shown that when fed an intensive high fat diet their microbes change dramatically and for the worse.

 

http://www.iflscience.com/health-and-medicine/your-gut-bacteria-don-t-ju...

 

 

http://www.iflscience.com/sites/www.iflscience.com/files/styles/ifls_lar...

Mon, 06/08/2015 - 08:58 | 6173790 buzzsaw99
buzzsaw99's picture

the smell is strong enough that if you drove by at 40 mph with the window down it's still enough to make a person wretch.

Let's have a smell, all right? Ok, analysis.

Ooh, smells like carrots in throw-up!

Oh that could gag a maggot!

It smells like hot sick ass in a dead carcass!

Even stink would say that stinks!

You know when you go into an apartment building and you smell the other people's cooking on each floor and you go "What are they cookin'?" That, plus crap! [/Fat Bastard]

Mon, 06/08/2015 - 10:50 | 6174216 Freddie
Freddie's picture

They also changed the oil there and at Burger King a few years ago.  MCD oil on the fries is vile like BK.  The food is poison.   Reminds me of when Coca Cola and Pepsi must have switched to corn syrup years ago.

Even the Mexicans are not subjected to that shit.  You can find Coca Cola with sugar from Mexico bottling at some places like Sam's and Costco.  American big business treats the ***king Mexicans bettter than they trate sheep Americans.

Mon, 06/08/2015 - 08:48 | 6173762 Chupacabra-322
Chupacabra-322's picture

McDeath & Taco Hell. Two of the most Vile establishments one will ever want to dine at.

Mon, 06/08/2015 - 08:53 | 6173780 pods
pods's picture

We used to have a Taco Bell race. We'd eat at the one by where I went to college, then see who could make the 45 minute drive home.

Ahhh, those were the days.

pods

Mon, 06/08/2015 - 10:52 | 6174227 Freddie
Freddie's picture

Any Pepsico product (soft drinks) have this nasty corn syrup that acts like a laxative.  Same thing with Taco Bell's crap food.  The combination is deadly.

Not like Chiptolte is very good either.

Mon, 06/08/2015 - 08:59 | 6173802 cornflakesdisease
cornflakesdisease's picture

You want feces with that?

Mon, 06/08/2015 - 09:24 | 6173908 Panic Mode
Panic Mode's picture

When even those fat retards can't afford it, you know they are preparing the flame grill pitchfork. 

Mon, 06/08/2015 - 08:34 | 6173712 Bobbo
Bobbo's picture

But, ... !!  I thought no news was good news !!

 

Or, ... !?  Maybe it is !?  Where is Mr. Yuck when you need him ?

Mon, 06/08/2015 - 08:36 | 6173721 Calculus99
Calculus99's picture

£1.49 for ther double cheesburger is still a good deal in the UK.

Yes it's crap but it hits the spot when you need a quick food fix. 

Mon, 06/08/2015 - 08:42 | 6173742 BeaverCream
BeaverCream's picture

I prefer to go hungry over eating that sawdust, silicon, and sugar masquerading as food.

Mon, 06/08/2015 - 10:45 | 6174210 Matthew John
Matthew John's picture

Salt!

Don't forget the salt!

My gosh, it nearly made me sick the last time I grabbed a burger there.

Mon, 06/08/2015 - 10:58 | 6174252 Freddie
Freddie's picture

In the UK there is not many alternatives.  In the USA you can go to Sonic or Chick Fil A which is not great but it is better than McDonalds. Chiptolte might be a third choice.

Wendy's has salads but the rest of their stuff is also crap and the help are all retarded.  The last two times I was stuck and had to go to Wendys.  Full retard.

The Red Sheild really f**ks over Brits and European on food costs, autos, consumer goods.  A good example is Lord so and so who's family owns a lot o fthe land in London.  I forget his name Grosvenor or something.

Mon, 06/08/2015 - 13:51 | 6175049 shovelhead
shovelhead's picture

Ah, Sonic...

"When regular diarrhea just isn't fast enough for you."

Mon, 06/08/2015 - 08:45 | 6173751 VinceFostersGhost
VinceFostersGhost's picture

 

 

£1.49 for ther double cheesburger is still a good deal in the UK.

 

Is that the actual double cheesburger or the McDouble?

Mon, 06/08/2015 - 08:45 | 6173757 Intelligence_In...
Intelligence_Insulter's picture

The mcdouble calorie fix is about all I buy too.  I got a mcdonalds coupon book in the mail the other day and even with the coupons all the other items just didn't seem like a good deal.

they just expect you to drop 10 bucks on a meal nowadays.  I can go to an actual sit down menu for what they expect you to pay.  

I just go there to use their bathroom and to load up on free napkins and straws.

Mon, 06/08/2015 - 08:54 | 6173789 Farmer Joe in B...
Farmer Joe in Brooklyn's picture

When my parents were struggling when I was young, they would also grab a bunch of ketchup packets to bring home and make tomato soup...

Mon, 06/08/2015 - 09:06 | 6173841 Nobodys Safe
Nobodys Safe's picture

I used to go there when they had cappuccinos that were pretty good for $1.80. Then the rumor started that they wern't going to sell them anymore, that went on for a couple of months. Then one day I drove up to order one and they said we don't sell those anymore, I said I you had them yesterday, she said you're the 18th person that we turned away today, it was 6:30 am for crying out loud.

I never went back and that was three years ago. Fuck them they deserve shitty sales.

Mon, 06/08/2015 - 09:00 | 6173809 cornflakesdisease
cornflakesdisease's picture

And a colon cleaning.

Mon, 06/08/2015 - 09:06 | 6173836 Abitdodgie
Abitdodgie's picture

You do not have the crap in the food like they put in America like yoga mat and silly putty and the fries in the UK have 3 ingrediants potato, salt and veg fat in the USSA we have 19.

Mon, 06/08/2015 - 08:36 | 6173724 Milton Freewater
Milton Freewater's picture

Good by fuckers!!

 

Mon, 06/08/2015 - 08:39 | 6173728 Atomizer
Atomizer's picture

I'm lovin it! Now delist these bastards from the exchange. 

Mon, 06/08/2015 - 11:05 | 6174271 Freddie
Freddie's picture

I had to go to a city recently that was about 70 miles away.  After leaving, I drove about 4 exits north and needed to find some wi fi for a half hour. MCD does have wi fi in almost all locations.  I should have looked for StarBux which is another shit company.

It seemed like a decent area and it should have been dead at 3:30 pm.   Seems like the Obola kiddies were getting out of jail.  Those people love MCD.  It is like a weird cultural thing to eat garbage and go wilding.   Latinos were there to some extent too.

I did not have lunch and was hungry but thought - F that.   I did my stuff on the computer and left in 20 minutes.  There could have been a chimp out but they do not intimidate me.  I was not packing either.

Mon, 06/08/2015 - 08:41 | 6173735 wmbz
wmbz's picture

I guess the people that still eat there have never tasted good food.

Mon, 06/08/2015 - 08:42 | 6173744 ejmoosa
ejmoosa's picture

A year of declines during a year of global recession does not seem that unreasonable.  

There are many other companies in the same situation.  You are just not hearing much about it because everyone is enjoying the beat down of McDonald's.

 

Mon, 06/08/2015 - 08:44 | 6173749 the not so migh...
the not so mighty maximiza's picture

killing your cusotmers is not a good business model

Mon, 06/08/2015 - 09:17 | 6173880 Fun Facts
Fun Facts's picture

The only thing saving mcfrankenfood is the plausible deniablility given it takes some time for their so called "food" to injure and kill.

Mon, 06/08/2015 - 08:45 | 6173750 buzzsaw99
buzzsaw99's picture

#1: Unh, what's that?

#2: Unh, dunno. Look like dog shit.

#1: Enh? Feel.

#2: Unh, feel like dog shit.

#1: Smell.

#2: HUH?

#1: SMELL!

#2: Unh, smell like dog shit.

#1: Taste.

#2: Taste???

#1: Taste! (tasting sounds)

#2: Unh, taste like dog shit.

#1: Must be dog shit. Good thing we no step in it.

Mon, 06/08/2015 - 10:50 | 6174221 SoCalBusted
SoCalBusted's picture

Cheech and Chong

Mon, 06/08/2015 - 08:46 | 6173760 max2205
max2205's picture

What about Jackoff in the Box?

Mon, 06/08/2015 - 08:48 | 6173763 Seasmoke
Seasmoke's picture

Pinpoint their freefall to the start of their fucking annoying Urban Style commercials

Mon, 06/08/2015 - 08:55 | 6173794 pods
pods's picture

Yep, the clown could sell burgers.  Hipster black McCulture, not so much.

pods

Mon, 06/08/2015 - 08:50 | 6173764 Bagbalm
Bagbalm's picture

The people who used to compile their earnings can go get a job at the BLS.

Mon, 06/08/2015 - 08:50 | 6173766 cornflakesdisease
cornflakesdisease's picture

When you want to eat fast food, you go to local joints where the quality is better.  In Texas; Whataburger, in Kalifornia; In & Out" etc.

On a sidenote, I read that McDonald's was coming out with fried "spinchters on a stick", but the "puckering agent" that kept the spincter from falling off the stick was banned because it caused anal cancer.

Mon, 06/08/2015 - 09:16 | 6173876 d edwards
d edwards's picture

are those kinda like calimari? sounds very similar. ;)

Mon, 06/08/2015 - 08:50 | 6173774 SirTaxedAlot
SirTaxedAlot's picture

My rear end just got super sized having read this article.

Mon, 06/08/2015 - 08:51 | 6173777 yogibear
yogibear's picture

Just like people aren't drinking polluted water (coke, pepsi, etc) their also shying away from McDs.

Mon, 06/08/2015 - 08:51 | 6173778 Atomizer
Atomizer's picture

The only way to save McDonald's is by outsourcing the Ronald McDonald clown labor force. 

 

Mon, 06/08/2015 - 08:59 | 6173799 Atomizer
Atomizer's picture

During the Iraq war, McDonald's soared by granting them government assistance in feeding our Military soldiers. 

Mon, 06/08/2015 - 08:59 | 6173805 SheepDog-One
SheepDog-One's picture

I'm sure the shareholders are gonna be lovin it when sales are blacked out.

Mon, 06/08/2015 - 09:01 | 6173817 Phillyguy
Phillyguy's picture

We are witnessing the result of 3 decades of government- corporate policies in action- Tax cuts for the wealthy (Reagan), job outsourcing and financial deregulation (Clinton), more tax cuts for the wealthy followed by taxpayer funded multi-Trillion $ wars in Iraq, Afghanistan, Libya, Syria, Yemen… and Wall St bank bailouts (Bush II, continued by Obama). Current state of US economy- >90% of “new” jobs are temp positions- read low pay, few benefits, zero job security; Insolvent banks are still being propped up with US taxpayer largess (QE);College students are graduating with circa $30K in debt, looking at an anemic job market and moving back home with mom & dad; Stock market is propped up by corporate stock buy-backs. Bottom line- you cannot have economic growth when the purchasing power of working people is being constantly eroded.

Mon, 06/08/2015 - 09:09 | 6173846 Intelligence_In...
Intelligence_Insulter's picture

We just have to think postive and wait for the trickle down.  

Mon, 06/08/2015 - 09:06 | 6173837 ZeroPoint
ZeroPoint's picture

Brawndo's got what plants crave! You put water out of the toilet on the crops???

 

Mon, 06/08/2015 - 09:16 | 6173874 Comte d'herblay
Comte d'herblay's picture

All u Anti-Mcd's blabbers are missing the Bestest, most cheapest, nourishing .50 meal on the planet. 

McD's has brought back---at least to our stores--- the .49 soft Ice Cream cone, and being a commonsewer of all things Ice Cream since birth, I can attest to the fact they also have either upgraded or installed new machinery to churn out this delicious, cooling, nutritious treat making smoother than ever rivalling the likes of Dairy Queen, Tastee-Freez, and Haagen Dazs.

Go ahead.  Find another monstrous bargain like this ANYWHERE in the world.

I dare U.

 

Mon, 06/08/2015 - 10:01 | 6174044 Monetas
Monetas's picture

The first stop of travelers de-planing from foreign ports .... a McDonalds .... on their way home from the airport .... these Mc Donald slams .... showcase the traitorous filth .... that lurks in the bowels of Zero Smudge !

Mon, 06/08/2015 - 11:16 | 6174317 Freddie
Freddie's picture

WTF is in that "ice cream?"   What endless chemicals?

Mon, 06/08/2015 - 09:20 | 6173895 Panic Mode
Panic Mode's picture

Don't worry, "Double Seasoning Adjusted Cheesburger" comes to rescue. 

Mon, 06/08/2015 - 09:31 | 6173934 TheFourthStoog-ing
TheFourthStoog-ing's picture

Don't forget, Zero Hedge is hosting its annual Why I Hate America conference at the Chicago State Street location of McDonald's this Wednesday at noon.

Be there or be sq----, uh, building IEDs at home.

Mon, 06/08/2015 - 09:38 | 6173952 TheFourthStooge-ing
TheFourthStooge-ing's picture

Is very obscenely weak trolling.

Mon, 06/08/2015 - 09:56 | 6174028 Monetas
Monetas's picture

He's everything you're not !

Mon, 06/08/2015 - 20:49 | 6176753 StychoKiller
StychoKiller's picture

What a difference an "e" makes! :>D

Mon, 06/08/2015 - 11:42 | 6174334 Freddie
Freddie's picture

LOL!  One thing about conservatives, and I am one, is they think Big Business is good from Rush Limbaugh brain washing.  Big business is shit.  Most small and medium businesses are great and create far more jobs.

Limbaugh loves Apple and everything they do like a culty retard. Apple is like the most f**king libtard place.

They also think the Military is good.  They are not good. They are like the rest of the govt except they have been killing your kids for the bankers since 1861 and possibly even back to 1812. 

Keep being a sheeo.

Mon, 06/08/2015 - 09:39 | 6173959 _SILENCER
_SILENCER's picture

Eating fast food is absolutely suicidal.

I haven't eaten that shit since the 80s.

I will, however, roll into an In and Out burger aabout three times a year. Naughty.

Mon, 06/08/2015 - 09:47 | 6173992 SMC
SMC's picture

Every time I see that picture it just makes me want to puke.  

Had read a few years ago that some Mc Donalds were accepting EBT, just downloaded the nationwide list to see before I rant - has a few Mc Donalds on it, however, did not check to see if they were actually part of the franchise.

Perhaps their customer base is not doing so well under the thuggery of Obummer and cronies.  

Mon, 06/08/2015 - 09:51 | 6174000 Monetas
Monetas's picture

Why must we eat our young .... McDonalds has been better to us .... than the Beattles were for England .... the crap sandwich you socialist eat .... is your own rotten flesh .... and the real world socialist still don't like you .... did Jimmy Carter make friends with the Norks .... did Clinton win Islamic friends for punishing our Serbian Christian brothers .... is Obama making friends ? McDonalds serves better meat .... than that crap yo momma buys .... at the food outlet !

Mon, 06/08/2015 - 09:54 | 6174020 juggalo1
juggalo1's picture

It's amazing they are halting reports of change in existing store sales.  The reason most people are citing it as evidence of their continued failure is because (my understanding) same store sales is the biggest indicator in restaurant and retail in general.  If they just stop announcing it, I would hesitate to invest in them at all.  In the meantime their problem is not so much that people don't like them anymore.  It is more a matter of their core demographic (broker urban poor people), are losing money and incomes and the people who have money and incomes don't want to go to McDonalds.

Mon, 06/08/2015 - 09:58 | 6174037 kchrisc
kchrisc's picture

Problem is, shit food aside, the problem is not McDonald's, but few people having the scratch to eat at McDonald's.

If you have no job, you cannot afford to eat there, and if you do, you can't afford to eat there after paying your property taxes.

Liberty is a demand. Tyranny is submission..

Mon, 06/08/2015 - 10:09 | 6174086 Monetas
Monetas's picture

The best McDonalds locations .... are next to social services .... they must get vouchers .... the unruly broods of those waddling welfare mommas .... order $40 - $60 dollars .... I'm lucky to get a 99 cent cheeseburger .... I still love McDonalds .... in more "upscale " areas .... their coffee is excellent .... and I make the best coffee of anyone I know !!

Mon, 06/08/2015 - 11:24 | 6174349 kchrisc
kchrisc's picture

I get your point, however you must never, ever, forget that welfare is funded by theft from you, and the rest of us--the problem is not the recipient, but the thief.

Power wants us looking at and resenting the recipient, while they pick our pockets clean. They want us to target each other with hate and violence instead of them, the thieves. Don't fall for it.

Additionally, it can be proven that welfare is also really a rebate to the recipient of what was also stolen from them. Unless one thinks that "printing" theft and price-inflation is beneficial to the less well off.

Liberty is a demand. Tyranny is submission..

 

Always about money, power, and division.
Don't let them take it. Don't let them have it. Don't believe it.

Mon, 06/08/2015 - 10:06 | 6174068 WillyGroper
WillyGroper's picture

I've always wonder just what their McRib was made of.

I'd have to assume meat glue is an ingredient.

The demographic target was obvious by the exclusivity "for a limited time only" advertising.

Mon, 06/08/2015 - 10:24 | 6174145 Monetas
Monetas's picture

Real meat is loaded with glue, gelatine, grease, bone marrow and blood .... we are carnivores .... you pussy !

Mon, 06/08/2015 - 10:46 | 6174213 WillyGroper
WillyGroper's picture

ya got one thing right...

vagenious

Mon, 06/08/2015 - 10:09 | 6174088 fredquimby
fredquimby's picture

At least McD's are made by migrants wearing gloves.......

I give you the way sandwitches are now made in the UK:

http://www.dailymail.co.uk/news/article-3114625/How-make-lunchtime-sarni...

Hold onto your lunches......and check out some of those lovely scabs.....Mmmmmmmm

Bon Apetit!!

Mon, 06/08/2015 - 14:02 | 6175103 shovelhead
shovelhead's picture

Seriously.

Who would buy a premade sandwich in a friggin supermarket?

Mon, 06/08/2015 - 10:11 | 6174096 Monetas
Monetas's picture

What lying sacks of shit .... the ones squealing here .... sneak into McDonalds .... when their liberal friends aren't watching .... I know you .... and I'm watching !

Mon, 06/08/2015 - 10:17 | 6174120 Monetas
Monetas's picture

Who hasn't felt pride .... seeing McDonalds and Burger King and Carls .... on the Champs .... on the Elysian Fields .... packed with frogs ?

Mon, 06/08/2015 - 10:19 | 6174128 Hope Copy
Hope Copy's picture

his is a case of over expantion in a satutated market.  The solution is to up franchise fees or require stock buybacks by the franchisers and have a step back to lesser chain status, like all those stores that are attached to the Love's truck stops, turn them into Ronald's, like the Carl's stores..  This a clear failure to maintain the priemier status by over expansion and product degradation. 

Mon, 06/08/2015 - 10:20 | 6174135 Monetas
Monetas's picture

I hereby shut down this most unworthy thread !

Mon, 06/08/2015 - 10:27 | 6174159 f16hoser
f16hoser's picture

Your food Sucks! Try using real hamburger & chicken. Just a thought...

Mon, 06/08/2015 - 10:30 | 6174167 Typing Typer
Typing Typer's picture

In additon to the fact that their food is blubbery garbage, McDonald's has also been a fanatical employer of illegl aliens for the last 15 years. Going there has not been the down home Americana experience where most Americans got their first jobs for many years now. Instead it's a surly experience of being surprised by foriegners with limited Engish skills and bad attitudes working for crap money. Who wants that experience?

And in addition to that, the food is garbage!

Mon, 06/08/2015 - 10:37 | 6174185 Monetas
Monetas's picture

I speak Spanish .... as a second language .... and I have a ball .... jiving and joking with McDonalds employees and patrons .... but, you see, I have an engaging, outgoing personality .... that makes life taste better .... Viva McDonalds !

Mon, 06/08/2015 - 10:35 | 6174182 mijev
mijev's picture

To be brutally honest, if you went to maccas three times a day, every day and just ate the hamburger meat minus the bun, and a cup of black coffee or a glass of water, you would probably live longer and be more healthy than 95% of humans. That doesn't account for what chemicals are in the meat but that's pretty tough to avoid wherever you eat. There are really only two things that humans are never allergic to: water and meat. You really only need water, meat fat and meat protein to survive.

Mon, 06/08/2015 - 10:39 | 6174198 Monetas
Monetas's picture

Bravo .... trust your tongue .... it is a highly, sophisticated sensing mecanism .... ask any cum eating liberal !

Mon, 06/08/2015 - 10:50 | 6174218 mijev
mijev's picture

Once priests and republicans stop molesting prepubescent boys and set their sights higher they'll maybe find out what cum tastes like.

Mon, 06/08/2015 - 10:38 | 6174193 foodstampbarry
foodstampbarry's picture

They went on a hood rat hip hop marketing campaign and the whites left. That and their food is shit.

Mon, 06/08/2015 - 10:43 | 6174205 Monetas
Monetas's picture

McDonalds lives in the real world .... every day .... and deals with the people who live here .... not fairies like you .... on Saturn's third ring ! 

Mon, 06/08/2015 - 11:42 | 6174408 DIgnified
Mon, 06/08/2015 - 10:44 | 6174208 q99x2
q99x2's picture

Arrest them for existing.

Mon, 06/08/2015 - 10:50 | 6174223 Monetas
Monetas's picture

That's about it .... if I were in a jam abroad .... I would run into a McDonalds for help .... before running to the American Consulate .... in McDonalds I wouldn't have to wait .... for clean rest rooms, admittance, a tasty meal and friendly people ! Viva McDonalds .... something good from Chicago !

Mon, 06/08/2015 - 10:50 | 6174222 Gab Timov
Gab Timov's picture

Would Steve Easterbrook eat the food everyday for lunch? Yes, what do McDonalds corporate employees eat for lunch everyday?

Mon, 06/08/2015 - 10:58 | 6174233 Monetas
Monetas's picture

Hello .... corporate employees .... that would be everyone who works for McDonalds .... I would eat the hamburgers that fell on the floor .... much better than most of the shit people eat .... like brown rice cooked in linseed oil !

Mon, 06/08/2015 - 14:07 | 6175125 shovelhead
shovelhead's picture

Those styrofoam sandwich boxes.

Their medical wont cover those Mc Donalds foodborne illnesses.

Mon, 06/08/2015 - 10:52 | 6174230 Dominus Ludificatio
Dominus Ludificatio's picture

Bad tasting junk food does not seem to fool people into thinking it is good for you because it tastes so bland.

Mon, 06/08/2015 - 10:56 | 6174241 Monetas
Monetas's picture

Junk food is cotton candy .... not a cheeseburger and fries !

Mon, 06/08/2015 - 11:05 | 6174270 Dominus Ludificatio
Dominus Ludificatio's picture

Lanel it any way you like but it is still junk on all levels. Canine food dogs would pass on. Even raw fresh hamburger tastes better.

Mon, 06/08/2015 - 11:11 | 6174287 Monetas
Monetas's picture

Do they eat dogs .... where you come from .... I'm not against it .... if Koreans eat dogs .... I respect it .... I respect Koreans and I love my 2011 Kia Soul (body designed by a young American designer)!

Mon, 06/08/2015 - 11:11 | 6174293 Yperkeimenos
Yperkeimenos's picture

Don't feed the trolls,it only makes them ask for more.

Mon, 06/08/2015 - 11:22 | 6174304 Monetas
Monetas's picture

Take a Troll to lunch .... at McDonalds ! LOL  McDonalds .... billyions and billyions served .... Greek goat gyros .... not so much !

Mon, 06/08/2015 - 11:39 | 6174398 messy
messy's picture

because it is not food

Mon, 06/08/2015 - 12:18 | 6174584 MasterControl
MasterControl's picture

Don't mind the food since I'm not one of these mouth-breathers who eat it everyday.
I just don't wan't to be served food by people who hold class animosity towards me.
Thats the real story.

Mon, 06/08/2015 - 14:09 | 6175133 shovelhead
shovelhead's picture

Do they look down on you?

Mon, 06/08/2015 - 12:24 | 6174619 Mike Masr
Mon, 06/08/2015 - 12:59 | 6174784 MagicMoney
MagicMoney's picture

The only thing I like from McD's is their chicken nuggets. Other than that, I got tired of hamburgers and fries. Been eating more greens. People are just sick of being fat is what I assume. Plus the whole country is inudated with burger restaurants other than McDonald's. Don't forget the economy, even globally is not as good. US I know is already saturated with food joints, most of them serve identical food. As for me, if I would go to a restaurant, it would have to be serving exotic foods.

Only time I would go out and eat, or go drive-thru is when I don't have time to cook my own food. Poorer economy calls for people to eat out less and cook more at home.

Mon, 06/08/2015 - 12:57 | 6174785 NoWayJose
NoWayJose's picture

The problem with being the fast food leader is that everyone looks at you to find a niche - then outcompetes you in that niche.  Thus we see lots of high end burger joints for the 'beef lovers', we see lots of new sub and sandwich places for the 'healthy crowd', andwe see the slightly upscale buyers heading for Chipotle and others.  Rising beef prices have squeezed McD prices higher while wages stagnate.  McDs can try to innovate, but the best they can do is stagnate in a highly competitive market.

Mon, 06/08/2015 - 14:19 | 6175178 shovelhead
shovelhead's picture

I went to a Smashburger in Denver because my daughter took me and it was just like you made a burger at home (if you make a 1/3 lb. burger) for about the same price as a QPer. Excellent beef, excellent real bread.

No wonder they're dying.

Mon, 06/08/2015 - 13:22 | 6174898 Bopper09
Bopper09's picture

Why don't they just post 'make-believe' numbers like everybody else?  There, done, higher profits!  This is what happens when you're honest.

Mon, 06/08/2015 - 13:33 | 6174960 Jack Burton
Jack Burton's picture

They should drop. The food is shit. The restaurants are looking dated outside and dirty and 1980's inside. The staff are all retared, 90 years old or very rude teenagers who obviuosly aren't Getting It!

On a scale of 1-10  10 being a top restaurant. McDonalds is a 2 tops!

Mon, 06/08/2015 - 13:37 | 6174981 TVP
TVP's picture

Mcdonald's must start accepting EBT cards, just as Jack-in-the-Box and Wendy's have in some parts of California.  

Mon, 06/08/2015 - 15:08 | 6175496 inhibi
inhibi's picture

This is way more simple than adverts. You guys are thinking too narrowly.

This is simply the millenials and gen X, who got a huge dose of the food revolution, starting to eat healthier. I grew up reading books on how McDonalds will slowly kill you, and schools preaching about the obesity epidemic. Now im 28, and have still only been to McDonalds a few times. 

After all, most of us are now taking care of parents that are obese, or have diabetes, or heart problems, cancer etc. Looks like our generation got smarter in one regard.

AND Chipotle and Five Guys offer slightly more expensive alternatives that are deemed healthier (prob not really, but they are tastier)

Plus, Wendy's is way better. 

 

Mon, 06/08/2015 - 18:46 | 6176280 earleflorida
earleflorida's picture

Panera, Panera, and moar Paneras' Bread... please!

It cost the same as Mc`Ds, BK, Windy's, Taco Bell... etc., etc., etc., and the lot`all, will cost you the same for eating, 'Pure Shit'!

Bagels, Breads, Danish, Cookies, and their gargantuan Cinnamon Rolls with bottomless coffes or bottom teas [all varieties, WoW!!!], Soups, Sandwich's that are to fat to finnish,.... moar, moar, moar... please. All affordable and cooked on premises with pure unadulterated food-stuff!

Panera's serves up the best ingredients and freshes foods with a healthy slap on the back with ligit promo's for repeat customers.

It's a no-brainer for cost conscious foody's.

Trust me, it's equal [almost?] to a home cooked meal...

jmo

Mon, 06/08/2015 - 21:54 | 6176960 subscriptionblocker
subscriptionblocker's picture

How ya like that pink slime now - you fuckers? All that money goes to Wendys now.....

Blue Bell has gotta die next........

Tue, 06/09/2015 - 13:38 | 6179333 gigaweb
gigaweb's picture

The statements in this article are so confusing:

  • "drop of -0.6%" I understand to be an increase of 0.6%
  • "dropped once again, this time by -0.3%" I understand to be an increase of 0.3%
  • "dropped -2.2%" I understand to be an increase of 2.2%

When something decreases, it does so by a positive number; or it changes by a negative number.

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