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The Curious Case Of "Strong" Retail Sales: Is The US Already Applying "Double" Seasonal Adjustments

Tyler Durden's picture




 

There was some confusion why following yesterday's stronger than expected retail sales, which broke a 4-month series of disappointing data and which according to most economists were good enough to bring forward the Fed's first rate hike in a trader generation, bond yields tumbled.

Well, in the aftermath of the whole "double seasonal-adjustment" travesty, in which even the BEA admitted any bad economic data (read Q1 GDP) will be "massaged" enough until it becomes good under the "scientific" pretext of "residual seasonality", and following the suggestion of Dynamika Capital's Alexander Giryavets, we decided to take a look at not seasonally adjusted retail sales.

We found something interesting.

The thing about retail sales is that while they are supposed to smooth out month-to-month changes in any given data series, they should be virtually identical on a annual, year-over-year basis. After all the same "seasonal" adjustment that was applicable this May, was applicable last May, the May before it, and so on, unless of course, there was some massive, climatic or otherwise shift to the underlying reality.

To the best of our knowledge there wasn't.

And indeed, when looking at the annual change in headline retail sales data we find that, as expected, the seasonally-adjusted (blue) and unadjusted (red)retail sales series are almost identical...

 

... but not quite.

If one zooms in on the most recent data, one finds something surprising: a substantial rebound in SA retail sales, which according to the Dept. of Commerce rose 2.7% while unadjusted retail sales rose by just 1.0%, the worst montly print in over two years and hardly inspiring confidence that the economy is strong enough for the Fed to engage in a rate hike.

 

To isolate the problem we decided to look at only the annual (YoY) change in May data. The chart below shows the surprising finding: while every year for the past 4 years the Unadjusted May data was equal to or stronger than the Adjusted retail sales print, in May of 2015 this was reversed, and quite substantially.

 

To show just how much of an outlier May 2015 was compared to May in prior years, here is the seasonal "adjustment ratio" for the month of May for every year from 2008 to 2015, by which we define the ratio of "seasonally adjusted" to "unadjusted" retail sales. Spotting the outlier should be easy enough.

 

So, our question: while we know that the US Department of Truth, err. Commerce, will soon adjust GDP data for all weak quarters higher just so the narrative of a rebounding economy isn't lost when one looks at the actual fact, has this "residual seasonality" adjustment already been applied to retail sales? Because we fail to understand just why the seasonal adjustment to May retail data should be as profound as shown above.

Source: (Double?) Seasonally-Adjusted and Unadjusted retail sales

 

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Fri, 06/12/2015 - 13:42 | 6190596 ted41776
ted41776's picture

so that's where all the Enron accountants went

Fri, 06/12/2015 - 13:56 | 6190632 two hoots
two hoots's picture

Dear Bank,

After I seasonally adjust my checking account I see that my balance is substainaly higher than you indicate.  Please use the Department of Commerce rules to make  the necessary adjustment.  Please have this completed soon as I have gone shopping.

 

Fri, 06/12/2015 - 14:27 | 6190789 Mike Honcho
Mike Honcho's picture

Dear Customer,

We do no see you on our list of donors.  Please provide which lobby group you work for to have this resolved.

Fri, 06/12/2015 - 15:35 | 6191097 TwoHoot
TwoHoot's picture

Imitation is the sincerest form of flattery.

Fri, 06/12/2015 - 13:45 | 6190604 froze25
froze25's picture

We adjusted some folks

Fri, 06/12/2015 - 13:47 | 6190607 Serfs Up
Serfs Up's picture

I expected that.

Fri, 06/12/2015 - 13:49 | 6190610 Kreditanstalt
Kreditanstalt's picture

What a joke...only the governments and their traders playing with MY financial future pay attention to this shit...

Any spending going on MUST be predominantly on CREDIT. Everyone I know is hunkering down, budget shopping and pinching pennies.

Fri, 06/12/2015 - 13:48 | 6190612 Which is worse ...
Which is worse - bankers or terrorists's picture

""Double" Seasonal Adjustments"

Double Secret Probation...

Fri, 06/12/2015 - 13:49 | 6190613 mademesmile
mademesmile's picture

What kills me is it's never "adjusted" the other way.

Oh look, the data is too good. better adjust it down some!

Notgonnahappen.

Fri, 06/12/2015 - 13:53 | 6190624 insanelysane
insanelysane's picture

My wife bought the kids new underwear and socks the other day.  I need to tell her to spread that spending over many months or she'll skew the numbers.  Maybe she's the one that dumps tons of gold on the market all at once every now and then???

Fri, 06/12/2015 - 13:55 | 6190635 Gold Eyed Cat
Gold Eyed Cat's picture

So we're just making up random numbers now. Reality is going to suck so hard.

Fri, 06/12/2015 - 13:59 | 6190653 two hoots
two hoots's picture

That is reality and yes it sucks

Fri, 06/12/2015 - 15:34 | 6191090 TwoHoot
TwoHoot's picture

Imitation is the sincerest form of flattery.

Fri, 06/12/2015 - 14:00 | 6190661 q99x2
q99x2's picture

They are going to bleed you dry with their lies and then they are going to kill ya. They are banksters. That's what banksters do.

Fri, 06/12/2015 - 14:01 | 6190670 madbraz
madbraz's picture

What do you expect from the tag team rubin-summers, truth?  Have you seen summers on TV?  Do you trust that individual?

Fri, 06/12/2015 - 14:06 | 6190701 earnulf
earnulf's picture

Government statistics no longer have any relevance because they cannot be trusted.   As a result, any information "gleaned" from said reports or conclusions derived, are just propaganda created by the Ministry.   If you can find the raw, unmassged number, you will find generally the opposite of whatever meme is being pushed by TPTB.

Also heard that Jobs were plentiful and wages were rising.  Not in my neck of the woods.

Fri, 06/12/2015 - 14:13 | 6190731 buzzy_the_pirate_dog
buzzy_the_pirate_dog's picture

Doubly seasonally DGAF

Fri, 06/12/2015 - 14:13 | 6190738 sTls7
sTls7's picture

Someone is screwing the stats??? 

Fri, 06/12/2015 - 14:34 | 6190824 More Ammo
More Ammo's picture

Maybe that new H-1B accountant got "trained"

Fri, 06/12/2015 - 14:37 | 6190843 NoWayJose
NoWayJose's picture

No Russian artillery shells will ever reach Berlin!

-- doubly seasonally adjusted press release from the Fuhrer Bunker, May 1945

Fri, 06/12/2015 - 14:42 | 6190873 Ajax_USB_Port_R...
Ajax_USB_Port_Repair_Service_'s picture

Damn Zerohedge! Always turning sunny days into rainy days. Well, Nah, Nah, Nah, I brought an umbrella (Chinese of course).

Fri, 06/12/2015 - 14:42 | 6190874 you enjoy myself
you enjoy myself's picture

why, O why, is there ever an adjusted number for any govt stat?  what is the rationale for it (the public one at least)?  just print the freaking raw number and let the private sector infer from it and/or adjust it however it wants.   if there's a legitimate reason to smooth data then others will do it as needed.

the UE numbers are the ones that drive me the most insane - we have access to payroll/tax data for the entire country on a near real-time basis, but UE is generated from a small sample of surveys and guesstimations about how many businesses launched and folded.

Fri, 06/12/2015 - 19:24 | 6191211 kchrisc
kchrisc's picture

"why, O why, is there ever an adjusted number for any govt stat?  what is the rationale for it"

The "rationale" is cover for theft and murder.

General Axiom of Government #3: "Being nothing more than a criminal syndicate, government can only produce 4 things: Poverty, misery, death, and lies. All statements otherwise are lies."

The axioms are foundational. When one understand the true nature of government, they then can see what is hidden by government. Ditto Zion.

Liberty is a demand. Tyranny is submission..

Fri, 06/12/2015 - 15:08 | 6190981 Charming Anarchist
Charming Anarchist's picture

I could have sworn this was about global climate war-mongering change propaganda. 

Fri, 06/12/2015 - 15:47 | 6191148 Bell's 2 hearted
Bell's 2 hearted's picture

 "while every year for the past 4 years theUnadjusted May data was equal to or stronger than the Adjusted retail sales print, in May of 2015 this was reversed, and quite substantially."

 

Say what?

 

may 2015 retail sales unadjusted ... $463.124 billion

 

may 2015 retail sales adjusted ... $444.926 billion

 

and no "mystery" on seasonal adjustments ... Census Bureau gives them out YEARS in advance.

 

http://www.census.gov/retail/marts/www/adv44x72.txt

 

all you do is take unadjusted number and divide by seasonal factor to get adjusted.

 

I do, however, have a beef with what number census comes up with ... may 2015 should have adjusted further down due to the "5s" ... 5 fridays (payday) 5 saturdays/sundays (when much of large durable good purchases made)

 

expect "experts" to be surprised at weak june with only "4s" for fri - sun

Fri, 06/12/2015 - 17:48 | 6191552 Tyler Durden
Tyler Durden's picture

You do realize the Entire post is about annual change right?

Fri, 06/12/2015 - 18:51 | 6191746 The Merovingian
The Merovingian's picture

I love long summer evenings when the crickets come out ...

Fri, 06/12/2015 - 19:06 | 6191785 jimfcarroll
jimfcarroll's picture

Huh? I don't understand how this applies. The article says:

"The thing about retail sales is that while they are supposed to smooth out month-to-month changes in any given data series, they should be virtually identical on a annual, year-over-year basis. After all the same "seasonal" adjustment that was applicable this May, was applicable last May, the May before it, and so on ..."

Applicable in May, to May, year after year. The above comment seems to have a point or (as is likely) I also missed something.

Sat, 06/13/2015 - 10:11 | 6192995 Bell's 2 hearted
Bell's 2 hearted's picture

Yes.  So?

 

I always cringe when you guys talk about seasonal adjustments.

 

"The thing about retail sales is that while they are supposed to smooth out month-to-month changes in any given data series, they should be virtually identical on a annual, year-over-year basis. After all the same "seasonal" adjustment that was applicable this May, was applicable last May, the May before it, and so on,"

 

This is so wrong.  Even on year over year basis need an adjustment.  Why?  Variety of factors.  Number of business days in month changing.  Where a holiday falls in a week (heck, sometimes Easter in march or april).  Etc

Fri, 06/12/2015 - 16:48 | 6191359 bid the soldier...
bid the soldiers shoot's picture

As everybody knows, when gift cards are sold, they are not counted as retail sales.  They are not so counted until the customer comes to the store (or web site) and buys something.

How easy would it be for the current crop of crooks to accidently count gift cards twice.  Once when they were originally sold; and once they are used to buy the crap we need so much. 

Fri, 06/12/2015 - 17:03 | 6191402 bid the soldier...
bid the soldiers shoot's picture

Have you seen this?

Unused gift cards total $44B since 2008 0008: study | New York ...

http://nypost.com/2014/01/26/unused-gift-cards-total-44b-since-2008-study/

UNUSED  UNUSED UNUSED

44 BILLION

 


GIFT CARDS ARE A MOTHERLOAD OF DECEIT FOR COOKING THE BOOKS.

 

just sayin'

Fri, 06/12/2015 - 18:25 | 6191673 bid the soldier...
bid the soldiers shoot's picture

 

 

- 1

Baby, Oh, I forgot you haven't used the Toys R Us gift card we got you last Hanukkah. 

Mommy and I will take you to the mall real soon.

Promise

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